2022 Together we make camping more fun - Markets & Places ...
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KAMPEREN
ANWB
Together we make
camping more fun 2022
The ANWB is there
KAMPEREN
Camping
ANWB
for all campers
is totally
In early 2020, anyone without a talent for predicting the future couldn’t
imagine that the world was on the brink of an impactful crisis, which resulted
on-trend
right now
in restrictions to travel throughout Europe. It is a time when we are facing
considerable challenges, and yet the sun is slowly starting to shine again.
The fact that camping is viewed as the safest form of holidaying, due to the
flexibility and freedom it allows, contributes considerably in this regard. We
can therefore look forward to the future with a positive frame of mind.
The ANWB and camping are inextricably linked. For more than 80 years, the ANWB
has been offering products and services that provide campers with an excellent and
personalised camping experience. In the past year, in which options have been limited
due to the coronavirus, we haven’t sat still for a moment. For example, we have looked
into how we as the ANWB can become even more relevant for campers. This has led to
a growth plan that has incorporated a substantial investment. You will be able to read
about the primary objectives of this plan further along in the story.
Primary objectives
So many people, so many wishes; the ANWB is there for every type of camper. The
ANWB knows better than anyone what the needs of campers are, because we are of ANWB Camping in 2021
in close contact with them. It’s something we are very successful at, which results
in very high member satisfaction levels and people retaining their membership for a
long period of time – and exactly why our pay-off states: ‘together we make camping Expanding
more fun’. Of course, the success is also thanks to you – after all, we have realised this Building towards the campsite
collectively! a camping Leading the way offer to 20,000+
ommunity campsites More focus
Providing to becoming a in Europe on niche markets,
Through your great camping business, you extend a relevant and platform for all
unique offers such as glamping,
wonderful calling card to people who are considering campers, a real and small and
going camping, and you ensure that experienced one-stop shop charming campsites
campers can enjoy a carefree and unique holiday that
fully matches their personal wishes and preferences: Introduction of Expanding services and
a safe booking advice on the purchase
holidays as holidays are meant to be. Let’s continue
concept with flexible of camping equipment,
to join forces; you as a great camping business, and us maintenance and
Better control booking and Facilitating the
as the network of millions of members that we use to of those ‘off-chance’ cancellation storage needs of campers
help match supply with demand. Introduction of a
campers by policies best deal concept to inform and
introducing an app that integrates all inspire each other
Jaap van der Linden for use en benefit concepts
ANWB Camping Business Owner route
Our portfolio:
KAMPEREN
ANWB
DID YOU KNOW THAT...
In 1920, The Netherlands had 20,000 campers, and
these days, the number of Dutch people who go
camping stands at 3.5 million. ANWB has close to
1.4 million camping members.
ANWBCAMPING.NL
3.2 million unique visitors annually
8,500+ campsites
CAMPING KEY EUROPE
800,000 cardholders in Europe
2,800+ participating campsites
This is why you opt for the ANWB
as a collaborative partner ELECTIONS
Campsite of the Year ANWB STORES
Caravan and Motorhome of the Year
MEDIA REACH ANWB stores
8.9 million visitors
Newsletters
• ANWB reaches every Dutch camper 385,000 subscribers receive ANWB webshop
With the diversity of products and services, both on- and offline, we know how personalized holiday offers 20.2 million visitors
to bind many campers to the ANWB at every stage of the customer journey.
The Netherlands has 3.5 million campers. Did you know that we reach 92% of all anwb.nl/kamperen
campers in the Netherlands alone through our anwbcamping.nl platform? 1.7 million visitors per year
ANWB Kamperen
Magazines
• ANWB knows what Dutch campers want 685,000 copies
By constantly being in contact with campers, we at the ANWB know where the
needs lie, and respond to this by continuously optimizing and developing products ANWB Kamperen
and services, and are therefore able to offer personal and relevant advice. social channels
Facebook
26,316 followers
• ANWB has designated camping as a strategic pillar CAMPSITE INSPECTIONS Instagram ANWB MEMBER BENEFITS
Within the ANWB, camping has been identified as a primary objective, which 30 campsite inspectors inspect 6,132 followers Member benefits on
means it will be awarded a full strategic focus to be able to serve this market well. 2,000 campsites annually anwb.nl/ledenvoordeel
Inspections on sanitary facilities, 400,000 views p/y
This is something that you can benefit from. By being even more active and
grounds, swimming, recreation, and
visible in the camping market, we can create a perfect match between your ANWB MEMBER BENEFITS
shops and restaurants
camping business and campers looking for information and personal advice. with referral to portal
Highest attainable score: ledenvoordeel/vakantie
5 stars (Top campsite) 40,000 views p/y
KAMPEREN
Camping behaviour
ANWB
of the Dutch
A total of
49% said they
would go on holiday A total of
by car in 2021 8 out of 10
Dutch people
would like to
Number of campers fly less
in the Nederlands
3.5 million
Holiday plans for 2021 Spending to
Top 3 destinations camping holidays Sales of new
abroad 2.4 billion caravans
1. France -1%
2. Germany Sales of new
motorhomes
In 2020: Number of 3. Italy
camping holidays +17%
(2020 compared
4.5 million Holiday plans for 2021 to 2019)
(in 2019: 5.6 million) Top 3 destinations in
the Netherlands
Importance of 1. Gelderland
2. Overijssel
flexibility 3. Noord-Brabant In 2020: Share of camping
when booking:
holidays out of total
Cancellation number of holidays in
without charge (57%) the Netherlands
Ability to change
departure date 17% (in 2019: 16%)
if necessary (35%) Share of camping holidays
Ability to change out of total number of
destination holidays abroad:
The 2020 holiday year
if necessary (31%) has been affected by the 10% (in 2019: 13%)
coronavirus
pandemic
anwb.nl/campingpartners
We know all about your
KAMPEREN
ANWB
target group This is where we
The ANWB knows Dutch campers through and through. We know how,
meet campers
where and when they travel. How and when they search and book
campsites. And how they like to spend their time on campsites. But
more importantly, we know how to introduce your campsite at the
right time. Online, on mobile devices, at events, in magazines, etc.
Traditional Family Adventurous
campers campers campers Online
& social
media
Print
MIX THE News-
RIGHT letters
CHANNELS!
Camping is for them a Motto: If the kids are having They often pack their tents and
way-of-life. These campers a good time, so am I. Consults are active holidaymakers: they
ANWB
know well in advance where review sites for selecting the travel round, visit cities and shops
they want to go and search perfect campsite. A quarter museums, and like to cycle and
the internet for specific of this group hires camping walk a lot. They take several
information. They often travel units, the rest sets off with trips a year when it suits
to campsites without having their own camping units, them, and therefore don’t just
made any prior arrangements which are usually tents. Plays go camping. It’s all about the
Video
because they travel by caravan safe because this group goes things to be seen and done in
or motorhome. They prefer on holiday in the high season the surrounding area. They Events
sporty and active holidays, and doesn’t leave without usually search and book their
preferably in the countryside. any prior arrangements. The holiday destinations online.
family camper books well in
advance.
anwb.nl/campingpartners
KAMPEREN
ANWB
Reach Dutch campers during
their search for the ideal campsite 92% of the The 3 options for your
campers visit campsite are:
anwbcamping.nl 1. A campsite page at anwbcamping.nl
anwbcamping.nl Reach over 3.2 million unique visitors every
year with a comprehensive and professional
page about your campsite via anwbcamping.nl.
Visibility among Dutch campers begins at
At least 92% of Dutch campers know how to find their way over to anwbcamping.nl anwbcamping.nl.
for inspiration, information and/or booking their ideal camping holiday. Justifying
2. Reservations via anwbcamping.nl
its ranking as the largest campsite information and booking platform for Dutch Make your campsite bookable through, and
campers. Plenty of opportunities for your campsite to stand out among campers! receive reservations via anwbcamping.nl. Opt
Unique visits to link up anwbcamping.nl to your reservation
More reservations or visits to your website 3.2 million sessions system. If you would rather retain control of
It is vital that your campsite ranks high in the search results, and that is something that you your reservations, then you can do so by using
Number of pageviews your own log in.
yourself are able to exert an influence on, by making sure that you present your campsite 23 million page views
in the best manner possible, and that you offer online convenience, as it will generate more 3. Additional exposure through sales
reservations and/or visits to your website. Go ahead and pamper your future visitors online, in Visitors
packages
the same way you pamper your real guests!
65% male, 35% female When you opt for an online sales package, you
will be placing an additional spotlight on your
Average age group campsite. Through the sales package, you will
35-44 years be able to present your campsite in an even
Reservations ratio better way, so that you will be easy to find by
69% pitches the millions of campers who visit our website
31% rental accommodation every year. In addition to the sales packages
we also have theme campaigns and a special
anwb.nl/campingpartners sales packages for small campsites.
anwbcamping.nl
2022
The 3 options for your campsite More information on:
Sales packages Basis Medium Large Extra
(in detail): Options for campsites at anwbcamping.nl
online (publication Large
fee) E-mail: camping@anwb.nl
1. A campsite page at anwbcamping.nl Phone: +31 (0)88-2696020 (our local ambassador contact
Basic information v v v v
Entice Dutch campers to your campsite with a compre- you soon)
hensive and professional page about your campsite at Link to own website v v v v Internet: anwbcamping.nl/join
anwbcamping.nl. All campsites published on anwbcam-
Campsite photos 15 30 30 30
ping.nl need to pay a publication fee. Depending on your Adverts or other advertising possibilities
existing or future activities at ANWB Kamperen, you can Campsite text (SEO) v v v v Account managers back office: Nicole van Raam
already have a publication from € 150. Via ANWB Check and Micha Linssen
Photos of surrounding area 5 10 10 10
& Change, you can easily control details yourself. You can E-mail: advertising@anwb.nl
also add or amend photos of your business here. More Description of surrounding area (SEO) v v v v Phone: +31 (0)88-2697950
information: anwbcamping.nl/join. Campsite inspection stars v v v v
Taking part in Camping Key Europe
2. Reservations via anwbcamping.nl Publication on ANWB Routeplanner v v v v Log in to your own account via
Opt to receive direct reservations through anwbcamping.nl. Video v v v campingcms.anwbcamping.nl and indicate your
The ANWB will charge a commission of 10% for those preference at ‘Rates and CKE’. Your offer will soon be
reservations made through our platform. This commission is Featured position on anwbcamping.nl + ++ +++ visible at anwbcamping.nl.
included in the price visitors pay for an overnight stay. By Banners in search filters on anwbcamping.nl v v E-mail: camping@anwb.nl
linking anwbcamping.nl with your reservation system, you Phone: +31 (0)88-2696020
Facebook advertisement at campsite level v v
will no longer have to deal with incoming reservations. Also
good to know: Newsletter + mention of inspiration page v Marketing packages, such as flags, signs and
• You determine the terms and conditions for reservations on anwbcamping.nl stickers for your campsite
• You determine the booking periods E-mail: campsitepackages@anwb.nl
Inspection report v v v
• The customer is your customer Phone: +31 (0)88-2697950
More information: anwbcamping.nl/join. Higher in search results + ++ +++
General terms and conditions
3. Additional exposure through sales Standard rate €250 €1,095 €1,795 €2,995 All our orders are subject to the ANWB terms of delivery,
packages Bookable and/or CKE benefit campsite €150 €850 €1,500 €2,750 see anwb.nl/campingpartners.
Enhance your visibility among Dutch campers with an
Average growth visits (in %)* +269% +200% +255%
extra sales package. If you opt for a sales package, then
your annual fee (publication fee) for your own campsite * compare to previous package
page will be waived. And you will receive price benefits if
your campsite is bookable through, or takes part in the
Camping Key Europe benefits programme. The figures
show the bigger the sales packages the higher the reach
among campers. You will find the average growth of
visitors in the schedule online sales packages.
anwb.nl/campingpartners
KAMPEREN
ANWB
Your
destination can
be placed in the
spotlight from
€4,999
Use the largest source of information The most popular
and inspiration in the Netherlands destinations
are searched
945,000 times at
anwbcamping.nl. Here’s how a campaign
Campaign for regions/destinations for regions and
destinations works
Every year, millions of Dutch campers orientate themselves in terms of their 1. Select how you would like to highlight your
destination based on our information, practical tips and inspiration. It is therefore region or destination: through a theme
not surprising that ANWB occupies the highest position in Google search page of your choice and/or by publishing
results where destination information is concerned. Would you like to show the extensive information on a landing page
created for a destination;
camper why they should select your destination? If so, then choose (one of) the 2. Themes and/or destinations are published
possibilities offered by the ANWB. on anwbcamping.nl and activated from
various online media, such as social
Destination or theme page? The choice is yours. media, the ANWB newsletter, and
You can choose from a variety of options to bring your destination to the attention of campers. online bannering. This package of online
media can be expanded through an
Research shows that campers orientate themselves in their holiday search in different ways. advertisement in the KampeerKampioen;
The most common methods are by searching directly by destination or searching for a 3. From your rich theme and /or destination
specific theme. The ANWB offers possibilities for both search options, and these can of course content, the camper is immediately
You reach a broad target group with referred to a lister displaying the camping
be matched together in the optimal manner. Start your campaign online, and if you’d like to
an online destination page and a offer in your region.
increase the reach further, then opt to expand your online campaigns through an advertisement specific target group with an online
in the KampeerKampioen. The combination of online and print is additionally advantageous. theme page.
anwb.nl/campingpartners
Campaign for regions/destinations
2022
Destination campaign details Conditions More information on:
Theme Options for campsites at anwbcamping.nl
With the campaign for regions and destinations, the • Themes are chosen in consultation with the ANWB; E-mail: camping@anwb.nl
ANWB offers you the opportunity to benefit from the • There are no exclusive rights to a theme; Phone: +31 (0)88-2696020 (our local ambassador contact
wide reach of the ANWB. You can bring your region or • A region can participate in several themes; you soon)
destination to the attention of campers by selecting a • A campaign based on a theme is published for at least 3 months and is activated by Internet: anwbcamping.nl/join
landing page created for a destination and /or a theme the use of different channels at the relevant moments, to be determined by ANWB;
page. • The ANWB will accept 2 regions per theme. Adverts or other advertising possibilities
Account managers back office: Nicole van Raam
The destination landing page provides a rich overview Destination and Micha Linssen
of relevant information and inspiration about your • A landing page created for a destination is published for at least 6 months and is activated E-mail: advertising@anwb.nl
destination for campers. The theme page focuses on one by the use of different media at the relevant moments, to be determined by the ANWB. Phone: +31 (0)88-2697950
theme that is very relevant to your region. The content
is written by experienced ANWB editors, who take your General Taking part in Camping Key Europe
wishes and suggestions on board as much as possible • The Medium package contains only online channels; the Large package contains on- and Log in to your own account via
when creating the content. We ask you to communicate offline channels (printed media); campingcms.anwbcamping.nl and indicate your
your wishes to us beforehand. The strength of this • The banner position is a rotating banner on the landing page created for a destination; preference at ‘Rates and CKE’. Your offer will soon be
content is that it is integrated into the look and feel of the • Landing pages created for destinations have more search volume than theme pages. visible at anwbcamping.nl.
ANWB (promoted both in online and in print) and is SEO- On the other hand more channels are used to boost the theme pages. Therefore the E-mail: camping@anwb.nl
optimized. price is the same for both pages. Phone: +31 (0)88-2696020
The themes are then driven in large-range ANWB Medium Large Marketing packages, such as flags, signs and
Sales packages
channels and Google advertising is implemented, so stickers for your campsite
that the theme is able to generate a lot of traffic. Online Online Print E-mail: campsitepackages@anwb.nl
Destination Theme
Both the online landing page created for a destination Phone: +31 (0)88-2697950
and the theme page are directly linked to the relevant Landing page created for a destination v v v
campsite offers in your region. You do not have to and/or theme page + lister anwbcamping.nl General terms and conditions
provide anything to set this up, as we use the campsite ANWB Holiday Newsletter (1 edition) v v v All our orders are subject to the ANWB terms of delivery,
information published on anwbcamping.nl. We see anwb.nl/campingpartners.
Google organic ++ +
recommend that you ask the affiliated campsites to
check if this information is up-to-date. If you want to Google Ads v v
put forward campsites that are not yet published on Facebook (1 post) v v
anwbcamping.nl then the standard publication fee will
Facebook Ads v v
apply.
Banner on anwbcamping.nl (3 months) v v
KampeerKampioen (spread) v
Rate €4,999 €4,999 €11,999
anwb.nl/campingpartners
This is how it works
KAMPEREN
ANWB
1. ANWB has selected 10 themes based
on search behavior and 4 specific
themes voor Camping Key Europe (see
the back of this sheet).
2. Theme pages are published on
anwbcamping.nl and will be pushed by
our online channels. You can expand
this online package with print media. Theme page
3. Referral from online media channels to
your themapage at anwbcamping.nl,
where your campsite is highlighted.
Are you looking to get noticed in the Attention
for your offer!
most popular camping themes?
SPANJE COSTA DORADA
Zoek
& boek
Pretpakket
Nog meer
campings?
ANWBCAMPING.NL
SPANJE COSTA DORADA
aan zee Zoek
& boek
5x
Pretpakket
Fun aan de
Nog meer
Costa Dorada
Terwijl in Nederland de winterjassen nét niet meer aan de kapstok campings?
Theme campaign
ANWBCAMPING.NL
een
hangen, is de lente aan de Spaanse Costa Dorada eind april al in een PORTAVENTURA, pretpark met zes
gevorderd stadium. Zon! Zee! Strand! En dat al in de meivakantie. themazones: van Mediterrània tot Far
West. Spektakel en avontuur.
Deze vier campings draaien dan op volle toeren.
aan zee
i portaventura.es
5 x twee
FunFlaneren
aanin een
de van de BAD
Costa Dorada
PLAATSEN, zoals Salou, Cambrils,
VERWENFACTOR 10
Terwijl in Nederland de winterjassen nét niet meer aan de kapstok
La Pineda, Miami Platja en L’Ametlla
een de Mar.
CAMPING LA TORRE DEL SOL,
hangen, is de lente aan de Spaanse Costa Dorada eind april al in een PORTAVENTURA, pretpark met zes
MONT-ROIG drie tot Far
gevorderd stadium. Zon! Zee! Strand! En dat al in de meivakantie. themazones: van Mediterrània
TARRAGONA, shoppen en een
Alsof je in de tropen bent, met al die West. Spektakel en avontuur.
palmbomen. En dan ook nog Dezeeensvier campings
draaien dan op volle toeren. beetje cultuur: een amfitheater uit
i portaventura.es
de tweede eeuw, om maar wat te
meteen aan zee! Neem de dag door
aan de strandbar of luierend in de zee-
tweeDe kathedraal is ook
noemen.
Flaneren in een vanprachtig!
de BAD
waterjacuzzi met hamam. De kinderen PLAATSEN, zoals Salou, Cambrils,
vermaken zich wel in de waterspeeltuin, La Pineda, Miami Platja vier
VERWENFACTOR 10
op de sportvelden, met het animatie- FIETSEN!
en L’Ametlla
de Mar.Tussen Cambrils en
CAMPING LA TORRE DEL SOL,
team of door te chillen met leeftijds-
MONT-ROIG
TIKKIE TERUG Mont-roig loopt een fietspad langs
drie
de kust. Zwemspullen mee, tussen-
genoten bij de halfpipe. En dan CAMPING AMETLLA, stop metshoppen
een plons
Alsof je in de tropen bent, met al die TARRAGONA, enineen
zee en een
’s avonds: feesten in de disco voor de L’AMETLLA DE MAR beetje cultuur: eenlekkere lunch.uit
amfitheater
palmbomen. En dan ook nog eens
oudere jeugd en voor het hele gezin
meteen aan zee! Neem de dag door
Net even van de kust af, bij een ONDER DE BOMEN de tweede eeuw, om maar wat te
spectaculaire shows. Over de horeca beschermd natuurgebied, ligt deze TAMARIT BEACH RESORT, vijfis ook
noemen. De kathedraal
aan de strandbar of luierend in de zee- prachtig!
niets dan goeds. Je huurt er toffe camping met een fijne Spaanse sfeer. TARRAGONA-TAMARIT Dagje voor de kinderen? Dan ook
waterjacuzzi met hamam. De kinderen een dagje voor de ouders: op naar
chalets, mobilhomes, tenten en kunt er De twee baaitjes met kristalhelder Of je nu onder een palm- of pijnboom
vermaken zich wel in de waterspeeltuin, vier
de WIJNPROEVERIJ bij Cellers
Relevant content is essential. The more that content ties in with the needs
ook verblijven met eigen tent, camper, water bij de kust zijn heel goed te zit op het balkon van je chalet of in de Avgvstvs Forvm in El
op de sportvelden, met het animatie- FIETSEN! Tussen Cambrils enVendrell.
caravan of vouwwagen. belopen. Twee van de vier zwembaden ligstoel voor de caravan aan het luieren
team of door te chillen met leeftijds-
boeken via anwbcamping.nl/52529 FLEX ON THE BEACH TIKKIE TERUG
zijn in het voorjaar geopend. Huur een bent: op beide plekken geniet je ten
Mont-roig loopti avgvstvsforvm.com
een fietspad langs
de kust. Zwemspullen mee, tussen-
genoten bij de halfpipe. En dan CAMPING AMETLLA,
ALANNIA RESORTS ELS PRATS, MONT-ROIG van de bungalows, chalets of mobil- volle van deze fijne camping. Een van stop met een plons in zee en een
TEKST BIANCA SERRAARENS FOTOGRAFIE GETTY IMAGES
’s avonds: feesten in de disco voor de L’AMETLLA DE MAR lekkere lunch.
Het campingleven speelt zich, net als bij de buren van camping Torre homes. Alle faciliteiten zijn aanwezig, de beste ‘spots’ is beachclub La Mar
oudere jeugd en voor het hele gezin
del Sol, voor een groot deel af op het zandstrand. Het watersport-
Net even van de kust af, bij een ONDER DE BOMEN
van restaurants tot animatie en sport! de Copas. Met je voeten in het zand AFSTAND VANAF UTRECHT
spectaculaire shows. Over de horeca
centrum heeft catamarans, surfplanken, kajaks en waterfietsen te huur.
beschermd natuurgebied, ligt deze
Mooi extraatje: natuur om de hoek,
TAMARIT BEACH RESORT,
genieten van een drankje, terwijl je
vijf
Tarragona 1.300 kilometer
of campers, the easier it will be for people to notice you. And, even more
niets dan goeds. Je huurt er toffe camping met een fijne Spaanse sfeer. TARRAGONA-TAMARIT Dagje voor de kinderen? Dan ook
De drie zwembaden laten niets te wensen over. Er is er zelfs een voor zoals de Ebro Delta. Ook leuk om te ergens in het donker de zee hoort een dagje voor de ouders: op naar
chalets, mobilhomes, tenten en kunt er De twee baaitjes met kristalhelder Of je nu onder een palm- of pijnboom VLIEGEN
campinggasten vanaf 16 jaar, maar ook een ondiep bad met speel- doen: naar het dorpje L’Ametlla de Mar kabbelen. Meer zin in actie? Zumba, de WIJNPROEVERIJ bij Cellers
ook verblijven met eigen tent, camper, water bij de kust zijn heel goed te zit op het balkon van je chalet of in de Vanaf Barcelona is het ander-
toestellen voor de kleintjes. De kinderclub en de tienerclub weten lopen en rondhangen in de haven als spinning, fitness, voetbal, aquagym… Avgvstvs Forvm in El Vendrell.
half uur rijden naar de Costa
caravan of vouwwagen. belopen. Twee van de vier zwembaden ligstoel voor de caravan aan het luieren i avgvstvsforvm.com
precies wat hun ‘clubleden’ aan vertier zoeken en dat geldt ook voor de vissersboten terugkomen, om Het kan hier allemaal. Maar wacht even,
boeken via anwbcamping.nl/52529 FLEX ON THE BEACH
het gezinsanimatieteam. Een restaurant kiezen wordt nog lastig: er zijn
zijn in het voorjaar geopend. Huur een
daarna verse vis te eten in een van de
bent: op beide plekken geniet je ten
het was toch vakantie? Relax en geniet
Dorada. Trein en taxi kunnen
ook. Dichterbij is Reus, daar
ALANNIA RESORTS ELS PRATS, MONT-ROIG van de bungalows, chalets of mobil- volle van deze fijne camping. Een van
TEKST BIANCA SERRAARENS FOTOGRAFIE GETTY IMAGES
er drie! Een fijne accommodatie huren of eigen kampeermiddel mee? knusse restaurantjes. van alle optredens en het plezier dat vlieg je vanaf Eindhoven recht-
Het campingleven speelt zich, net als bij de buren van camping Torre homes. Alle faciliteiten zijn aanwezig, de beste ‘spots’ is beachclub La Mar streeks naartoe met Ryanair.
Kan allemaal. boeken via anwbcamping.nl/52625 de kinderen hebben met hun activitei-
importantly: the more relevant the information is for campers, the more it will
del Sol, voor een groot deel af op het zandstrand. Het watersport- van restaurants tot animatie en sport! de Copas. Met je voeten in het zand VanafVANAF
AFSTAND daar kun je zo door met
UTRECHT
boeken via anwbcamping.nl/52506 ten en ga uit eten! Vakantie! een1.300
taxi. kilometer
centrum heeft catamarans, surfplanken, kajaks en waterfietsen te huur. Mooi extraatje: natuur om de hoek, genieten van een drankje, terwijl je Tarragona
boeken via anwbcamping.nl/53461
De drie zwembaden laten niets te wensen over. Er is er zelfs een voor zoals de Ebro Delta. Ook leuk om te ergens in het donker de zee hoort
VLIEGEN
20 campinggasten vanaf 16 jaar, maar ook een ondiep bad met speel- doen: naar het dorpje L’Ametlla de Mar kabbelen. Meer zin in actie? Zumba, 21
Vanaf Barcelona is het ander-
toestellen voor de kleintjes. De kinderclub en de tienerclub weten lopen en rondhangen in de haven als spinning, fitness, voetbal, aquagym… half uur rijden naar de Costa
precies wat hun ‘clubleden’ aan vertier zoeken en dat geldt ook voor de vissersboten terugkomen, om Het kan hier allemaal. Maar wacht even, Dorada. Trein en taxi kunnen
het gezinsanimatieteam. Een restaurant kiezen wordt nog lastig: er zijn daarna verse vis te eten in een van de het was toch vakantie? Relax en geniet ook. Dichterbij is Reus, daar
be appreciated.
er drie! Een fijne accommodatie huren of eigen kampeermiddel mee? knusse restaurantjes. van alle optredens en het plezier dat vlieg je vanaf Eindhoven recht-
streeks naartoe met Ryanair.
Kan allemaal. boeken via anwbcamping.nl/52625 de kinderen hebben met hun activitei-
Vanaf daar kun je zo door met
boeken via anwbcamping.nl/52506 ten en ga uit eten! Vakantie! een taxi.
boeken via anwbcamping.nl/53461
20 21
Themes
The possibilities
published
Campers are always looking for (online) information, especially when a great camping location
in different
or destination is concerned. The ANWB has selected 10 popular themes based on the search
behaviour of Dutch campers. The ANWB offers you comprehensive options to be noticed
media based The most popular
through these themes. New this year, besides the 10 themes, are the 4 specific themes for
on editorial
content
camping themes are
campsites participating in the benefits programme of Camping Key Europe. Choose one of our searched up to
sales packages. Medium, with a focus on online. Large, where you can combine online with our
print media. Or CKE Exclusive.
150,000 times
per month.
Campinglister
anwb.nl/campingpartnersTheme campaign
2022
Theme campaign details More information on:
Participation interest Options for campsites at anwbcamping.nl
ANWB offers you the possibility to benefit from the extensive cover- Are you interested in taking part? If so, ask your ambassador or E-mail: camping@anwb.nl
age offered by the online network and printed media of the ANWB. account manager about the possibilities on offer. Phone: +31 (0)88-2696020 (our local ambassador contact
The theme campaign highlights 10 camping themes, 4 specific CKE you soon)
themes and surveys have revealed that many campers use these Internet: anwbcamping.nl/join
Sales packages Medium Large Medium Large
themes when conducting their search. When compiling the camping CKE CKE
themes, the specific wishes of Dutch campers are taken into account exclusive exclusive Adverts or other advertising possibilities
whenever possible. The themes are put together by experienced Account managers back office: Nicole van Raam
Theme page anwbcamping.nl v v v v
ANWB editors. The strength of this content is that it is integrated and Micha Linssen
in the look and feel of the ANWB (both online and in print) and is ANWB newsletter v v v v E-mail: advertising@anwb.nl
SEO-optimised. Subsequently, the themes promoted in the ANWB Phone: +31 (0)88-2697950
CKE quarterly newsletter v v
channels with their extensive range, whereby the themes are able to
secure a great deal of traffic. Instagram v v v v Taking part in Camping Key Europe
Log in to your own account via
Banner on anwbcamping.nl v v v v
If you participate in a specific theme campaign, your campsite will be campingcms.anwbcamping.nl and indicate your
included on a landing page with inspirational content, in line with the KampeerKampioen or v v preference at ‘Rates and CKE’. Your offer will soon be
theme. You do not have to submit anything for this purpose, as we will Go Camping* visible at anwbcamping.nl.
utilise your campsite information as it is published on anwbcamping.nl. E-mail: camping@anwb.nl
Rate €375 €625 €375 €625
We do recommend that you check to verify whether this information Phone: +31 (0)88-2696020
is up-to-date. For general campsite information, such as opening times, * 1/4 page in Go Camping or KampeerKampioen. Title choice based on the most relevant target group.
and the ability to add or amend appealing photos, go to ANWB Check & For the CKE exclusive theme, your offer will be communicated on a 1/4 page in KampeerKampioen in the Marketing packages, such as flags, signs and stickers for
CKE discount section.
Change: campingcms.anwbcamping.nl. your campsite
E-mail campsitepackages@anwb.nl
Terms and conditions for theme campaigns Themes Phone: +31 (0)88-2697950
• Theme campaigns can only be selected in combination with an • Winter campsites
online sales package at anwbcamping.nl. • Glamping General terms and conditions
• A campsite can participate in multiple themes. • Campsites in the mountains All our orders are subject to the ANWB terms of delivery,
• The Medium Package only contains online channels, and the Large • Sustainable campsites see anwb.nl/campingpartners.
Package comprises both online and offline channels (print media). • Charming campsites
• The offers or character of the participating campsites needs to fit • Campsites with spacious pitches
seamlessly with ANWB-defined definitions of a theme. • Campsites by the sea / on the beach
• The ANWB will accept a minimum of 8 and a maximum of 17 • Nature campsites
campsites per theme online, and a minimum of 4 and a maximum of • Children’s campsites
10 campsites in print. In the event of multiple campsites wanting to • Campsites with entertainment
take part, the themes will be divided per country.
• Themes will be published for a minimum of one calendar year, and Themes CKE exclusive
will be activated by the implementation of various media at those • Camping in the off-peak season
moments in time that the ANWB determines as relevant. • Small campsites
• For the 4 specific CKE themes, the conditions are that your campsite • Campsites on the road
offers a benefit to CKE cardholders. Through the incorporation of this • Low-cost camping in the Netherlands, France, Spain, Italy etc.
benefit, your campsite will be included in the campaign.
anwb.nl/campingpartnersKAMPEREN
ANWB
Promote your offers to
Dutch CKE members
For campsites
The options for campsites are described
on the sheets ‘theme campaigns’.
Especially for those campsites that
take part in the benefit programme, we 3 Reasons to take part in
have an exclusive campaign on popular
the Camping Key Europe
Ensure a higher occupancy rate themes.
programme:
at your campsite Free
participation
For all other advertisers
check out the possibilities on the back. 1. Advantage: Better occupancy rate at
in CKE your campsites
programme! By taking part in the benefits programme,
you will lend your campsite extra appeal
during the peak and/or off-peak season. You
Camping Key Europe (CKE) Advantage for have the freedom to determine the rates and
applicable periods. The coverage is widescale,
campsites and because the benefits are available to all
for campers! campers in Europe who possess a valid card.
With a total of 800,000 card holders, Camping Key Europe is the most influential
camping card in Europe. And we have an ambition to grow; one of the ANWB’s objec- 2. Safe: No risk
Has the camper left the grounds without
tives is to increase its reach. The card offers campers a wide range of advantages, but
paying? If that is the case, then Camping Key
these advantages will work both ways, if you accept the card at your campsite! Europe will pay the bill. In addition, the card
Number of members features third party liability insurance for
220,000 (ANWB-members)
Participation is free and you can choose your own rates damages that have occurred on the campsite,
800,000 (internationally)
Campers obtain the card for 3 reasons; it is a replacement proof of identity, a discount card, which were caused by the cardholder or their
Dutch members travelling party. This also applies to damages
and it offers free liability insurance. Accepting the card at your campsite will bring you many
76% male, 17% female, caused to rental accommodation.
benefits, safety and convenience. Just look next what it brings you. And the main thing to 7% unknown
know is: participation is free! Since 2019, the ANWB is the owner and publisher of the 3. Convenience: Replacement ID
Average age group
Camping Key Europe camping card. Together with a network of partners in Europe, the card is sold 56-65 years (48%) Campers are becoming increasingly aware of
throughout 15 countries. Join us and take advantage of this popular camping card, where you are the possible consequences of handing over
Years of ANWB their passport. The CKE card offers the
in control: you decide how much discount you want to give and in what period. Would you like to membership solution: because personal details are featured
stand out among this group of avid campers? Get our advertising pack for a themed campaign, > 25 years (70%) on the card, you will be able to use the card as
combining online with printed media! a replacement passport or ID card. This way,
you will still have all of the details necessary
for checking in, and you will be providing a
anwb.nl/campingpartners useful service to campers.Camping Key Europe (CKE)
2022
Sales package CKE We explain in detail below the 3 reasons anwbcamping.nl and if you open at least one of the above offers to
Every quarter, we send out a quarterly newsletter to 85,000 cardholders.
for participating in the CKE program.
Dutch campers who hold a CKE card, featuring relevant topics in All of the options (benefits) must be entered by you beforehand in
the field of camping. An important part of this is highlighting the 1. A higher occupancy rate at your campsite ANWB Check & Change, so that campers can know in advance which
advantages that the card offers campers. If your business pre- Unique to Europe: Camping Key Europe offers you the maximum type of benefit they can expect, and select their campsite according
sents an offer to CKE cardholders, then make sure you generate freedom as a campsite in determining your personal CKE offer for to their preference.
extra attention for it. Here’s what the campaign entails: campers; an offer suited to your policy and image. Participation is
free. You can choose from one of the options below or a combina-
1. Themes for CKE have been selected on the basis of relevant topics tion of them: Pitch
during the camper’s customer journey.
Included in the CKE rate (price per night)
2. Themes are published in various online media, based on editorial • Camping Key Europe during off-peak season
Standard pitch and/or caravan, camper van, tent or folding trailer,
content, such as advertisements in the online magazine (part of During the off-peak season, you can determine your own CKE rate for
2 people, 1 dog if pets are allowed, VAT, electricity (at least 5kWh),
the quarterly newsletter) and other newsletters of the ANWB. This pitches. A discount percentage is applicable for rental accommodation.
package is extended with a 1/4 page in KampeerKampioen, in the The amount does have to be at least equal to the off-peak season of-
shower or 1 shower token per person.
CKE benefits section. fers you might apply to other discount programmes. Your offer is valid Not included in the CKE rate (price per night)
3. Reference to the benefits page where your listing is highlighted on for at least 50 days and you choose the applicable period(s) yourself. Any reservation costs, local government charges incl. tourist tax.
anwb.nl/cke.
• Camping Key Europe during peak season Rental accommodation
In the months of June, July and August, you can opt for a discount
CKE
Sales package CKE exclusive percentage of at least 5% off your normal rate, valid for pitches and Included in the CKE rate
rental accommodation. In this season, you also determine whether The CKE discount determined by you is valid for the rental price
CKE quarterly newsletter / online magazine v your offer is valid for (a percentage of) your pitches, rental accommo- of the rental accommodation incl. the price per person.
1/4 page in KampeerKampioen v dation or both. Not included in the CKE rate
Any additional costs, such as reservation costs, parking costs,
Reference to your offer on anwb.nl/cke v • Camping Key Europe and special offers
bed linen, television / wi-fi, cleaning or local government char-
Would you like to encourage people to stay for longer? Or would you
Rate €625 ges incl. tourist tax.
rather extend another form of offer, which is different to the benefits
mentioned above? The special offers make that a possibility. Examples
of special offers are a 7=6 offer (7 overnight stays for the price of 6), 2. No risk involved
Themes or a free upgrade from a standard up to a comfort pitch – all accord- Camping Key Europe will guarantee payment of the bill if a camper
• Cooking on the campsite ing to what you consider to be the most suitable for your campsite leaves without paying, provided that:
• Safety at the campsite/ in the storage and campers. • the camper has a valid CKE card
• Camping equipment • the stay amounted to no longer than a week
• Camping accessories • Camping Key Europe and last-minute bookings • a written reminder was sent to the camper
Do you still have a few last-minute pitches available on your camp- • the incident was reported to the police
site? Or have you received a cancellation? As of this year, we are • a claim for the incident was submitted to the insurance firm
offering you the option to offer a pitch or rental accommodation within 60 days The Camping Key Europe insurance package also
with (extra) discount during the camping season. In ANWB Check & covers (injury) damages to third parties. The cover is applicable to
Change, you can easily and quickly enter an offer for a fixed amount a maximum of 6 people during their stay at the campsite, including
or a percentage discount for a specific period of time. Last-minute in rental accommodation. The campsite must be able to display a
offers can only be entered as an offer if your campsite is bookable via police report before the case is handled by the insurance firm.
anwb.nl/campingpartnersCamping Key Europe (CKE) FAQ
2022 1. Can I change or stop my participation in Camping Key
Europe before the end of the agreed timeframe?
Your benefits will be published in several print media, at
3. Replacement proof of identity anwbcamping.nl, campingkeyeurope.com and any other websites and 4. In which countries is the CKE card sold?
The CKE card contains all of the relevant personal details and the forms of communication by our international partners. It is therefore Camping Key Europe is an international card. The ANWB brings to-
passport or ID number of the CKE holder. This way, the card can not possible to cancel or change the CKE discount at other intervals. gether the benefits for all of the partners of Camping Key Europe,
be used as a replacement identity document, and the camper can You can initiate your participation in Camping Key Europe at any time which means that if you take part in the Camping Key Europe pro-
keep their passport or ID card safely on their person. of the year. If you do so before 1 October prior to the new year, then gramme, you accept the card of all the partners in Europe. For an
we can communicate your offers in print and online. After 1 October, updated overview of our partners, go to anwb.nl/campingpartners.
Interested? this will solely be online.
You can register your participation in Camping Key Europe - whether Important tip!
that is in regard to participation in the benefits programme, or the ac- 2. What if I do not wish to provide any discount? Make sure that you are registered as a participant of CKE and enter
ceptance of the card as a replacement identity document - in ANWB We understand and respect your (price) policy. Although Dutch campers your benefits / offers by 1 October 2021 at the latest, because 1
Check & Change: would rather have a discount, we would like to give you the oppor- October is the closing date for the ANWB-Certified Campsite guide.
1: Go to campingcms.anwbcamping.nl tunity to implement Camping Key Europe without a discount on the If you register your campsite later than 1 October as a participant, you
2. Log in to your personal campsite page overnight rate. If you opt for a special offer for instance, then you run the risk of the benefits not being incorporated in this guide (for
3. Have you forgotten your log in and password? If so, retrieve your can implement Camping Key Europe as an instrument to stimulate a three or more stars).
log in data immediately online longterm stay: for instance 7=6, 14=12 or 21=18. A last minute offer is
4. Click on the ‘Rates and CKE’ tab in the yellow menu bar also a possibilty. If you still have pitches or rental accommodation avail- More information on:
5. Enter the required details in ‘CKE participation’ able at short notice or if there is a cancellation. But also for an upgrade Taking part in Camping Key Europe
of pitches, free bike rental during a stay, or another added value item
The ANWB will never act without your permission. Therefore, do not Log in to your own account via campingcms.anwbcamping.nl and
can be added. The ANWB would be glad to share ideas with you. Sim-
forget to extend your CKE participation annually in ANWB Check & indicate your preference at ‘Rates and CKE’. Your offer will soon be
ply contact us to find out about all of the available possibilities!
Change. If your campsite is bookable via anwbcamping.nl, ANWB visible at anwbcamping.nl.
Check & Change automatically retrieves the product information from E-mail: camping@anwb.nl
3. How are my benefits communicated?
SecureHoliday, the CToutvert system to which anwbcamping.nl is Phone: 088-2696020
You will receive a free mention in the guides if you meet the following
linked. This way, you can easily enter the price and validity period per
criteria:
pitch type or rental accommodation. Adverts or other advertising possibilities
• ANWB-Certified Campsite guide: if your campsite has been rated
Account managers back office: Nicole van Raam and Micha Linssen
with 3 or more stars by the ANWB inspector
Good to know • ANWB guide for Small Campsites: for when your campsite is desig-
E-mail: advertising@anwb.nl
Camping Key Europe is an international card. The ANWB collects the nated by the ANWB as a small campsite Phone: +31 (0)88-2697950
benefits for all partners of Camping Key Europe. That means if you When you offer CKE benefits as a campsite, this will be mentioned in
take part in the Camping Key Europe programme, you accept the card the box on the right featuring the information on the campsite. Options for campsites at anwbcamping.nl
of all the partners in Europe. These partners are: At anwbcamping.nl, the CKE benefit is mentioned in the special box E-mail: camping@anwb.nl
ADAC (Germany), ANWB (The Netherlands), Avto-moto Zveza on the campsite page. And the discount is already incorporated in the Phone: +31 (0)88-2696020 (our local ambassador contact you soon)
Slovenije (Slovenia), Bandana (Israel), BVCD (Germany), Campingpas.dk price when you are bookable. This way, campers will immediately be Internet: anwbcamping.nl/join
(Denmark), Dansk Caravan Klub (Denmark), DCU (Denmark), Edtions able to view their benefit when booking. If your campsite is bookable
Larivière (Frankrijk), FDM (Denmark), FEEC (Spain), NHO Reiseliv (Nor- via anwbcamping.nl, ANWB Check & Change automatically retrieves Marketing packages, such as flags, signs and stickers for your
way), Irish Caravan and Camping Council (Ireland), OCC (Austria), Pasar the product information from SecureHoliday, the CToutvert system campsite
(Belgium), Plein Air (Italy), SCR (Sweden), Suomen Leirintäalueyhistys to which anwbcamping.nl is linked. This way, you can easily enter the E-mail: campsitepackages@anwb.nl
(Finland), TCS (Switzerland), The Caravan and Motorhome Club (Great price and validity period per pitch type or rental accommodation. Fur- Phone: +31 (0)88-2697950
Britain). thermore your benefits will be published at other possible websites
and forms of communication of our international partners and the General terms and conditions
For an updated overview of our partners: anwb.nl/campingpartners. international website campingkeyeurope.com. All our orders are subject to the ANWB terms of delivery,
see anwb.nl/campingpartners..
anwb.nl/campingpartnersKAMPEREN
ANWB
Full of tips,
inspiration and
the very latest in
camping!
Average coverage
260,000 readers
Distributed circulation
35,000 copies
Stand out in the largest Target audience
Empty nesters
camping magazine Average age group
45+ years
Your product
Advertising in really stands
KampeerKampioen KampeerKampioen out there!
3 reasons why
From now on, the Kampeer en Caravan Kampioen will carry the title: KampeerKampioen. 1. Maximum impact
KampeerKampioen is read by its subscribers,
Bovec
Through this name change, the ANWB is keen to emphasize that every camper is welcome. who expressly opted for this magazine, Kobarid
Because no matter how campers like to go camping, the ANWB is there to help them to and surveys have revealed that they read it DEEL 1
ROUTE
SLOVENIË
enjoy their next camping adventure even more! It’s a magazine that focuses on that won- cover to cover in a single spell. Slovenië is de onbekende topper van Europa. Zo klein, ‘dat een
weldoorvoede kip er in één keer overheen vliegt’, zeggen de
Slovenen. KCK rijdt er in 2 delen doorheen.
TEKST HARRI THEIRLYNCK FOTOGRAFIE RUBEN DRENTH
De verborgen
derful, free feeling every camper is familiar with, whether they’re on the road with a tent,
Dwars door
topper van Europa
2. Good media mix together with
caravan or motorhome. The magazine inspires and informs campers who go on holiday online
several times a year with their own caravan, motorhome or tent. The right mix of channels is essential in
order to generate attention for your product
Slovenië
or business. The combination of printed
Loyal readership media and online appears to be the best
This magazine has a well-deserved strong tie with its readers. KampeerKampioen is an expert combination, as it allows for an optimum
activation and coverage for your campaign.
in the area of camping and not only does it share its knowledge but it also looks for interaction
100 101
with campers. The result is a monthly magazine packed with objective tests and inspiring 3. Target group coverage
articles about holidays, campsites, tents, caravans and everything else that makes camping Are you looking for an exceptionally loyal Most popular items
such a fantastic experience. Get in touch with a group of loyal readers with an advertisement group of campers with their own caravan, 1 Tests
camper van, tent or folding trailer? The way 2 Introductions to camping equipment
in KampeerKampioen. for you to reach this group is through an 3 Campsite surveys
advertisement in KampeerKampioen; within
the most suitable context, namely whereby
anwb.nl/campingpartners all of the content is focused on camping.KampeerKampioen
2022
Technical details More information on:
printing process cover offset plano Dimensions and rates (excl VAT) Adverts or other advertising possibilities
printing process interior pages offset rotation Dimensions are in W x H in mm Account managers back office: Nicole van Raam and Micha
paper type cover 170 grams h.h.m.c. Dimensions Type area Type page* Rate Linssen
paper type interior pages 80 grs light wood containing m.c. gesat 2/1 page** - 430 x 300 € 12,200 E-mail: advertising@anwb.nl
finish adhesive binding 1/1 page 195 x 280 215 x 300 € 6,100 Phone: +31 (0)88-2697950
type page 215 x 300 mm (WxH) 1/2 page landscape 195 x 138 215 x 148,5 € 3,660
bleed 5 mm overfill Submission of material
1/2 page portrait 96 x 280 106 x 300 € 3,660
screen print 60 l/cm advkampeerkampioen@anwb.nl
1/4 page block 96 x 138 - € 1,830
color profile cover ISO_Coated_v2_300_ECI
1/4 page landscape 195 x 67 - € 1,830
color profile interior pages ISO_Coated_v2_300_ECI Additional rates
1/4 page portrait 46 x 280 - € 1,830
advertising material Certified PDF magazines Special position or dimensions (in consultation):
1/8 page block 96 x 67 - € 915
The Netherlands + colour proof 10% surcharge
1/8 page landscape 195 x 32 - € 915
Inserts (stapled or glued) available on request.
1/8 page portrait 46 x 138 - € 915
Publication dates • Surcharge for covers 2 and 3: 10%
The magazine KampeerKampioen is published 11 times a year. Go to 1/16 page block 46 x 67 - € 458 • Surcharge for cover 4: 15%
anwb.nl/campingpartners for up-to-date publication dates, reservation 1/16 page landscape 96 x 32 - € 458
deadlines and closing dates. * For bleed advertisements: +5 mm overfill Advertorials and articles
** A minimum of 2 pages applies to articles excluding any additional advertising pages. Just enquire about the possibilities.
Special editions
March Edition: Attachment Charm Campsites Media planning Online rates
October Edition: Extra thick exhibition edition Edition Publication Appears Reservation Material For options and rates see anwb.nl/campingpartners.
December Edition: Double-volume winter edition 12/1 Advertisement 9-dec-21 9-nov-21 16-nov-21
Branded content 9-dec-21 30-sep-21 30-sep-21 General terms and conditions
2 Advertisement 20-jan-22 14-dec-21 22-dec-21 All our orders are subject to the ANWB terms of delivery,
4
Branded content 20-jan-22 11-nov-21 11-nov-21 see anwb.nl/campingpartners.
Nr.04
3 Advertisement 17-feb-22 18-jan-22 25-jan-22
KampeerKampioen
april 2021
anwb.nl/kamperen
€ 7,25
Branded content 17-feb-22 9-dec-21 9-dec-21
Start op de
4 Advertisement 17-mar-22 15-feb-22 22-feb-22
KAMPEER
Branded content 17-mar-22 6-jan-22 6-jan-22
Veilig en schoon uit de winterstalling
10-DAAGSE
van 9 t/m
18 april
5 Advertisement 14-apr-22 15-mar-22 22-mar-22
Branded content 14-apr-22 3-feb-22 3-feb-22
6 Advertisement 12-may-22 12-apr-22 19-apr-22
Branded content 12-may-22 3-mar-22 3-mar-22
Eropuit in 7 Advertisement 16-jun-22 17-may-22 24-may-22
NEDERLAND Branded content 16-jun-22 7-apr-22 7-apr-22
KAMPEERLAND 8 Advertisement 21-jul-22 21-jun-22 28-jun-22
Branded content 21-jul-22 11-may-22 11-may-22
NR. 04 • APRIL 2021 • ANWB.NL/KAMPEREN
9 Advertisement 18-aug-22 19-jul-22 26-jul-22
RIJ-IMPRESSIE
Hyundai Tucson 1.6 T-GDI Hybrid
KENNISMAKING
Adria Twin Sports 640 SGX Branded content 18-aug-22 9-jun-22 9-jun-22
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Branded content 22-sep-22 14-jul-22 14-jul-22
11 Advertisement 27-oct-22 27-sep-22 4-oct-22
Branded content 27-oct-22 18-aug-22 18-aug-22
12/1 Advertisement 9-dec-21 9-nov-21 16-nov-21 anwb.nl/campingpartners
Branded content 8-dec-21 30-sep-21 30-sep-21KAMPEREN
ANWB
Camping is fun. And so is reading
GoCamping. This festively designed
magazine contains all sorts of
inspiration for a special holiday. The
point of departure for families who
love camping.
Popular Go Camping items are
1. Colourful stories
2. Information about countries
3. Active family holidays
Pages filled with holiday inspiration
Average coverage
425,000 readers
Go Camping Distributed circulation
150,000 copies
Go Camping
distribution
with Kampioen
Children think that camping is the best way to spend a holiday. Being able to play Target audience
Families with children
outdoors all day. For parents, camping means freedom and getting away from
daily concerns and responsibilities. You don’t have to do anything, but there’s lots
to do wherever you are. And if children enjoy themselves, so do their parents!
COSTA COSTA
SPANJESPANJE DORADADORADA
Zoek
Zoek
& boek
& boek
From accommodation to region
Pretpakket
Pretpakket
Nog meer
Nog meer
campings?
campings?
ANWBCAMPING.NL
ANWBCAMPING.NL
Whether campers drive to a campsite with their own camping gear, such as a tent, folding aan
aanzee
zee 5x5x
Fun Fun
aan aan
de de
Costa
Costa
Dorada
Dorada
trailer or caravan, or they rent a fully equipped lodge, this magazine will help them find TerwijlTerwijl
hangen,
gevorderd
in Nederland
hangen,
in Nederland
is de islente
gevorderd
stadium.
de winterjassen
de lente
aan de
stadium.
de winterjassen
aanSpaanse
de Spaanse
Zon! Zee!
nét niet
Zon! Strand!
Zee! Strand!
nétmeer
CostaCosta
En dat
niet meer
Dorada
Enaldat
aan de
Dorada
in de
aankapstok
eind april
de kapstok
eind al
april
in een
al inmeivakantie.
al in een
de meivakantie.
PORTAVENTURA,
een een
PORTAVENTURA,
themazones:
themazones:
pretparkpretpark
van Mediterrània
met zes met zes
van Mediterrània
tot Far tot Far
popular and surprising destinations and accompanying campsites. Go Camping inspires
West. Spektakel
West. Spektakel
en avontuur.
en avontuur.
DezeDezevier campings
vier campings
draaien
draaien
dan opdanvolle
op volle
toeren.toeren. i portaventura.es
i portaventura.es
Let all the vacation
twee twee
FlanerenFlaneren
in een van de BAD
in een van de BAD
PLAATSEN,
PLAATSEN,
zoals Salou,
zoalsCambrils,
Salou, Cambrils,
and informs its readers about destinations and camping gear, helps them look for and
VERWENFACTOR
VERWENFACTOR
10 10 La Pineda,
La Pineda,
Miami Platja
MiamienPlatja
L’Ametlla
de Mar. de Mar.
en L’Ametlla
CAMPING
CAMPING
LA TORRE
LA TORRE
DEL SOL,
DEL SOL,
anticipation fun
MONT-ROIG
MONT-ROIG drie drie
Alsof jeAlsof
in dejetropen
in de tropen
bent, met
bent,al met
die al die TARRAGONA,
TARRAGONA,
shoppenshoppen
en een en een
beetje cultuur:
beetje een
cultuur:
amfitheater
een amfitheater
uit uit
book campsites as easily as possible via anwbcamping.nl and helps them with holiday
palmbomen.
palmbomen.En danEn ookdan
nogook eens
nog eens
de tweede
de tweede
eeuw, om eeuw,
maaromwatmaar
te wat te
meteenmeteen
aan zee! aanNeem
zee! de
Neemdagde door
dag door noemen.noemen.
De kathedraal
De kathedraal
is ook is ook
aan deaan strandbar
de strandbar
of luierend
of luierend
in de zee-
in de zee- prachtig!prachtig!
waterjacuzzi
waterjacuzzi
met hamam.
met hamam.
De kinderen
De kinderen
begin!
vermakenvermaken
zich wel zich
in de
welwaterspeeltuin,
in de waterspeeltuin, vier vier
preparation.
op de op sportvelden,
de sportvelden,
met het met
animatie-
het animatie- FIETSEN!FIETSEN!
Tussen Cambrils
Tussen Cambrils
en en
team of team
door oftedoor
chillen
te chillen
met leeftijds-
met leeftijds- TIKKIE
TIKKIE
TERUG
TERUG Mont-roig
Mont-roig
de kust. de
loopt een
Zwemspullen
loopt
fietspad
een fietspad
kust. Zwemspullen
langs langs
mee, tussen-
mee, tussen-
genoten genoten
bij de halfpipe.
bij de halfpipe.
En danEn dan CAMPING
CAMPING
AMETLLA,
AMETLLA, stop metstop
eenmet
plonseen
in plons
zee enineen
zee en een
’s avonds:
’s avonds:
feestenfeesten
in de disco
in de voor
discode voor de L’AMETLLA
L’AMETLLA
DE MAR
DE MAR lekkere lunch.
lekkere lunch.
oudereoudere
jeugd jeugd
en voor enhet
voorhele
hetgezin
hele gezin Net evenNetvaneven
devankustde af,kust
bij eenaf, bij een ONDER
ONDER
DE BOMEN
DE BOMEN
spectaculaire
spectaculaire
shows.shows.
Over de Overhoreca
de horeca beschermd
beschermd
natuurgebied,
natuurgebied,ligt deze ligt deze TAMARIT TAMARIT
BEACH BEACH
RESORT, RESORT, vijf vijf
niets dan
nietsgoeds.
dan goeds.
Je huurtJeerhuurt
toffeer toffe camping camping
met een metfijne
eenSpaanse sfeer. sfeer.TARRAGONA-TAMARIT
fijne Spaanse TARRAGONA-TAMARIT Dagje voor
Dagje
devoor
kinderen?
de kinderen?
Dan ookDan ook
een dagje
eenvoor
dagjedevoor
ouders:
de ouders:
op naar op naar
chalets,chalets,
mobilhomes,
mobilhomes,
tentententen
en kuntenerkunt er De twee Debaaitjes
twee baaitjes
met kristalhelder
met kristalhelder Of je nu Ofonder
je nu onder
een palm-een palm-
of pijnboom
of pijnboom
de WIJNPROEVERIJ
de WIJNPROEVERIJ
bij Cellers
bij Cellers
ook verblijven
ook verblijven
met eigen
met tent,
eigencamper,
tent, camper, water bij
water
de kust
bij de zijn
kust
heelzijngoed
heel tegoed te zit op het zit opbalkon
het balkon
van je chalet
van je chalet
of in de of in de AvgvstvsAvgvstvs
Forvm inForvm
El Vendrell.
in El Vendrell.
caravan caravan
of vouwwagen.
of vouwwagen. belopen.belopen.
Twee vanTwee devan
vierde zwembaden
vier zwembaden ligstoelligstoel
voor de voor
caravan
de caravan
aan hetaanluieren
het luieren i avgvstvsforvm.com
i avgvstvsforvm.com
boeken boeken
via anwbcamping.nl/52529
via anwbcamping.nl/52529 FLEXFLEX
ON THE
ON THE
BEACH
BEACH zijn in het
zijn voorjaar
in het voorjaar
geopend. geopend.
Huur een Huur eenbent: opbent:
beideop beide
plekken plekken
genietgeniet
je ten je ten
ALANNIA
ALANNIA
RESORTS
RESORTS
ELS PRATS,
ELS PRATS,
MONT-ROIG
MONT-ROIG van devanbungalows,
de bungalows,
chaletschalets
of mobil- of mobil-volle van volle
dezevanfijne
dezecamping.
fijne camping.
Een van Een van
TEKST BIANCA SERRAARENS FOTOGRAFIE GETTY IMAGES
TEKST BIANCA SERRAARENS FOTOGRAFIE GETTY IMAGES
Het campingleven
Het campingleven speelt speelt
zich, netzich,
alsnet
bij de
als buren
bij de van
buren
camping
van camping
Torre Torre homes.homes.
Alle faciliteiten
Alle faciliteiten
zijn aanwezig,
zijn aanwezig,de beste de ‘spots’
beste ‘spots’
is beachclub
is beachclub
La MarLa Mar
del Sol,del
voor
Sol,een
voorgroot
een deel
grootafdeel
op het
af op
zandstrand.
het zandstrand.
Het watersport-
Het watersport- van restaurants
van restaurants
tot animatie
tot animatie
en sport! en sport!de Copas. de Copas.
Met je Met
voeten
je voeten
in het zand
in het zand AFSTANDAFSTAND
VANAF VANAF
UTRECHTUTRECHT
centrumcentrum
heeft catamarans,
heeft catamarans,
surfplanken,
surfplanken,
kajaks kajaks
en waterfietsen
en waterfietsen
te huur.te huur. Mooi extraatje:
Mooi extraatje:
natuur natuur
om deom hoek,de hoek, genieten genieten
van een vandrankje,
een drankje,
terwijl je
terwijl je Tarragona
Tarragona
1.300 kilometer
1.300 kilometer
De drieDe zwembaden
drie zwembaden laten niets
latenteniets
wensen
te wensen
over. Erover.
is erErzelfs
is ereen
zelfs
voor
een voor zoals dezoals
Ebro
deDelta.
Ebro Delta.
Ook leuk Ook om leukte om te ergensergens
in het donker
in het donker
de zeede hoort
zee hoort
VLIEGEN VLIEGEN
campinggasten
campinggastenvanaf 16 vanaf
jaar,16
maar
jaar,ook
maareenookondiep
een ondiep
bad met badspeel-
met speel- doen: doen:
naar het naar
dorpje
het dorpje
L’Ametlla L’Ametlla
de Marde Mar kabbelen.
kabbelen.
Meer zinMeerin actie?
zin in actie?
Zumba,Zumba,
Vanaf Barcelona
Vanaf Barcelona
is het ander-
is het ander-
toestellen
toestellen
voor de voor
kleintjes.
de kleintjes.
De kinderclub
De kinderclub
en de entienerclub
de tienerclub
weten weten lopen enlopen
rondhangen
en rondhangenin de havenin de haven
als alsspinning,
spinning,
fitness,fitness,
voetbal, voetbal,
aquagym…aquagym… half uur half
rijdenuurnaar
rijden
de naar
Costa de Costa
preciesprecies
wat hunwat‘clubleden’
hun ‘clubleden’
aan vertier
aan vertier
zoekenzoeken
en datengeldt
dat ook
geldtvoor
ook voor de vissersboten
de vissersboten
terugkomen,
terugkomen, om om Het kanHet hier
kanallemaal.
hier allemaal.
Maar wacht
Maar wacht
even, even, Dorada.Dorada.
Trein enTrein
taxi kunnen
en taxi kunnen
het gezinsanimatieteam.
het gezinsanimatieteam. Een restaurant
Een restaurant
kiezenkiezen
wordt nog
wordt lastig:
nog lastig:
er zijn er zijn daarnadaarna
verse visverse
te eten
vis teineten
een in vaneen devan dehet washet toch
wasvakantie?
toch vakantie?
Relax enRelax
geniet
en geniet ook. Dichterbij
ook. Dichterbij
is Reus, isdaar
Reus, daar
er drie!erEen
drie!
fijne
Eenaccommodatie
fijne accommodatiehuren ofhuren
eigenof kampeermiddel
eigen kampeermiddel mee? mee? knusseknusse
restaurantjes.
restaurantjes. van allevanoptredens
alle optredens
en het en plezier
het plezier
dat dat vlieg je vlieg
vanafje Eindhoven
vanaf Eindhoven
recht- recht-
streeks streeks
naartoe naartoe
met Ryanair.
met Ryanair.
Kan allemaal.
Kan allemaal. boeken boeken
via anwbcamping.nl/52625
via anwbcamping.nl/52625 de kinderen de kinderen
hebben hebben
met hun met
activitei-
hun activitei-
Vanaf daar
Vanafkundaar
je zokun
door
je zomet
door met
boeken boeken
via anwbcamping.nl/52506
via anwbcamping.nl/52506 ten en ten
ga uit
en eten!
ga uitVakantie!
eten! Vakantie! een taxi.een taxi.
boeken boeken
via anwbcamping.nl/53461
via anwbcamping.nl/53461
anwb.nl/campingpartners
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