A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council

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A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
A Stronger Partnership to Support SCOUTING

          Greater Hudson Valley Council
                    Council
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
Greater Hudson Valley
Council Popcorn Team
➢Patty Carter – Council Popcorn Kernel
➢Jon Whitaker – Development
 Director/Popcorn Staff Adviser
➢Betheny Mills – Development Director
➢Steve Martin – CAMPMASTERS Sales
 Representative
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
HIGHEST QUALITY PROGRAM
WITH A TRUSTED PARTNER
• LEADER IN POPCORN MANUFACTURING
   •   family owned and operated for over 75 years
   •   our popcorn is American grown, harvested and manufactured
   •   commitment to delivering best-in-class customer service
   •   consistent, accurate and on-time order fulfillment
   •   technology is leveraged to meet your needs vs. leveraging corporate desires

• ROBUST PROGRAM PROVIDER
   •   Supporting BSA Councils nationally for over 17 years
   •   innovative sales & marketing approach
   •   designed to maximize Scouting’s sales profits
   •   focus on service at the Council and Unit level

• MORE THAN JUST A BSA-APPROVED VENDOR
   •   valued partnership with the Scouts through our family and our business
   •   consistent in our approach which builds long-term confidence and reliability
   •   year over year financial investment in program improvements and product development
   •   program provided is the result of applied inputs from Councils, Units and Scouts nation-wide
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
WHY THE CHANGE?: IMPROVE
SEVERAL PROGRAM FACTORS
• Better tasting products, more lower priced options, to increase Scout
  Family confidence in the sale
• Needed to support a higher NET return to Scouting
• Leverage historical results to improve both Unit and Council support
• Address gaps in how vendors addressed 2020 challenges having direct
  impact on support and results
• Improve support tools providing ease of use for ALL Units collectively
• Superior products in improved packaging with flexible program options
• 70% Return to Scouting is more than a marketing slogan. (70.8% in 2021)
• CM supported Councils have led the nation in sales over past several years
• No reduction in product options or removal of products that are central to the sale
• Technology is leveraged to accentuate efficiencies not drive singular approaches
• Comprehensive marketing & communication support tools for all stakeholders
• Our program is result of direct feedback from Units & Councils, simplifying your
  process to achieve your goals to fund Scouting & Scouting Adventures!
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
MORE SALES IN 2021
Here’s how we get there together
PROGRAM VALUE ADDS
   •   Free shipping for all online orders    LEVERAGED TECHNOLOGY IN A HYBRID ENVIRONMENT
   •   Improved sales resources                     •   Easy to use optional sales app for Scouts
   •   Digital training for Scouts                  •   Simplified interface for tracking take order,
       and their families                               show n’ sell and online orders
   •   Pre-written advertising materials            •   Streamlined self-registration process for every Scout
       to engage your community                     •   Improved customer-facing online ordering process
   •   Support for the Scout family to
       save time and increase participation

                                                                                   FINANCIAL RETURN
                                                                                         •   Highest sales percentage returned to Scouting
                                                                                         •   Incentive rewards to boost per Scout sales goals
                      PRODUCT MIX                                                        •   Scholarship Replacement for eligible Scouts
                            •   Full control over product mix offered                    •   Take payments anywhere with 2 free CC readers
                            •   22 total product options available                           with money deposited directly into Unit accounts
                            •   more $20, $15 and $10 priced options                     •   Simplified Sale Reconciliation between Council
                            •   Best variety and the delicious taste consumers prefer        and Units
                            •   Over 70% returned to Scouting on traditional sale
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
THE CAMPMASTERS EXPERIENCE
• Highest Quality Products with a wider range of options that have IMPACT
    •   Leader in product and packaging innovation to help Scouts be more successful
    •   Research scored CAMPMASTERS the highest in Cheese, Chocolate, Caramel and Microwave flavors
    •   8 products available at $20 and below – a clear winner with Units and Consumers!
    •   Strategic packaging for RTE in tins and bags to present value to consumers and maximize sales
    •   Council selected full range of Microwave products to support options, value and overall retail sales

• Sales Promotion Materials, Rewards and Training Support Included!
    •   Council-specific printed product order form with prize information included
    •   CAMPMASTERS High Achievers Program to recognize $3,000 sellers
    •   Hands on training support, our recommended approach has proven +15% impact
    •   Marketing materials available on our website for download and customization

• Customer and Sales Support through the entire year
    •   Webinars and recorded how-to videos support Unit-level marketing approaches and Admin practices
    •   100% product quality guarantee, whether initiated by Council, Unit or Consumer

• Highly Functional Technology Platform Simplifies Online Sales and Sales Administration
    •   SOME Units prefer more technology, but MOST prefer an easier to use system.
    •   One ordering system for Council, Units, and Scouts with user defined roles and rights
    •   Online Sales include shipping at the provided consumer retail price – no add on costs!
    •   Scout Sales App and digital sales capability built in as an option, not a requirement
    •   Credit Card Reader partnership providing readers to all Units with funds going directly to their bank
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
SELL YOUR WAY TO REACH YOUR GOALS
• CAMPMASTERS Supports both Traditional & Online Sales
   •   Show and Sell remains as a prolific impact factor to overall sales success
         • Units conducting S&S in 2020 sold 3x more than Units opting out of this approach
         • Units employed safe and innovative approaches to meet their needs and address local challenges
   •   Take Order Sales remain the most profitable on a per capita basis
         • 2020 results showed an increase in this sales approach weighted to results primarily due to COVID
         • Be creative in conducting sales to operate safely and maximize coverage
         • The single best way to generate cross-marketing awareness of Scouting in local areas
   •   Online Sales grew by 250% in 2020, driven by sales approach migration, however it didn’t replace
       traditional sales dollars
         • Remains a great way to achieve support from friends and family outside local area
         • Shipping is included in the consumer’s retail pricing for their chosen level of support
         • Average online sale for 2019 & 2020 was over $35 per transaction!

• CAMPMASTERS promotes Units selling how they know best
   •   You CAN conduct an effective Show and Sell
   •   You CAN increase Take Order sales, even to the point of replacing other sales approaches
   •   You CAN benefit from increased Online Sales, they will not however replace other sales totals

 BE CREATIVE, BE SUPPORTIVE, AND FOCUS ON TOTAL PARTICIPATION
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
Greater Hudson
Valley Council
2021 Product
Line-up

• Download the
  flyer today:
ghvbsa.org/popcorn
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
Greater Hudson Valley Council
                            2021 Product Lineup

Chocolatey Treasures Tin*             Premium Tin*             3 Way Cheesy-Cheese      Chocolatey Drizzled
                                                                      Tin               Caramel Corn Tin*
             $60                             $45                      $35                      $25
Chocolatey Caramel Corn           Chocolatey Caramel Corn      Yellow Cheddar Popcorn   Caramel Corn with
Chocolatey Pretzels               Sweet & Salty Kettle Corn    White Cheddar Popcorn    Chocolatey Drizzle
White Frosted Pretzels            Butter Toffee Caramel Corn   Cheesy Salsa Popcorn     15 oz
Chocolatey Peanut Brittle Bites   31 oz                        15 oz                                     100%
58 oz                                                                                                    Quality
                                                                                                        Guarantee
                        * All chocolate items available for ordering after 9/30
A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
Greater Hudson Valley Council
                                2021 Product Lineup

Supreme Caramel      Cinnamon Crunch     Trail Mix Bag        White Cheddar      Sea Salt Purple       14 Pack Extra Butter
    Corn Tin               Tin                                 Cheese Tin         Popcorn Bag          Roasted Summer Corn
      $25                  $20                 $20                 $15                $15              Microwave Popcorn
                      Lightly Sweet      Peanuts, Raisins,     White Cheddar                                   $15
 Caramel Corn with                                                              Light & Crispy Sea Salt
                      Cinnamon Caramel   Dried Cranberries,    Cheese Popcorn                           If you like BUTTERY
 Almonds, Pecans &                                                              Popcorn w/antioxidants, Corn on the Cob,
 Cashews              Corn               Almonds, Cashews,     5 oz             virtually no hulls      you’ll LOVE this Popcorn!
 20 oz                13 oz              Chocolate Candies                      2.5 oz
                                         16 oz

                                                                                                                 100%
                                                                                                                 Quality
                                                                                                                Guarantee
Greater Hudson Valley 2021 Product Lineup

        22 Pack Movie Theater              12 Pack Kettle Corn   6 Pack Butter        Purple Popping          Caramel Corn
          Butter Microwave                     Microwave          Microwave              Corn Jar                 Bag
                 $25                               $15                $10                   $12                   $10
        #1 Consumer flavor                  Sweet & Salty        Rich Butter Flavor   Virtually Hull-less,   Gourmet Caramel Corn
              52 oz                             30 oz                  15 oz          Industry leading                8 oz
                                                                                      packaging innovation
• 15 Total Items available for the 2021 Sale!
                                                                                               30 oz
    •     8 of 15 Items at $20 and below

• 12 Items will be available for Show and Sell                                                   Military           100%
    •     8 of 12 at $20 and below                                                                                  Quality
                                                                                                 Donation          Guarante
                                                                                                 $50 / $30            e
• All Show and Sell items are part of Take Order
FLEXIBILITY            FOR      UNITS
One ordering platform for Units and Scouts for ease of use
  • Units can sell via THEIR preferred approach
     • Store-front, door to door, online
     • Able to accept cash, checks and even credit cards
  • Credit Card processing through PayAnywhere
     •   2 Free readers for ALL registered Units
     •   Low 2.69% processing fees for reader transactions
     •   Money goes directly to Unit bank accounts
     •   Not limited to popcorn sales!
  • Direct link to prize ordering from the dashboard
  • Improved sale reconciliation with Council
     • Council invoices Units directly, no confusion on payments
       or commissions earned
     • Full real-time visibility on all sales transactions in system
REWARDING EFFORT AND EARNING
COMMISSIONS
• Councils establish Unit Commission levels to meet budgetary goals for all involved. Units collect the
  money from sales directly and typically pay the Council for product as invoiced through them.

PRIZES
In the recent past other Council Prize Programs start at $300 in sales, and we understand that is now rising to
$500. Your Council will support a more traditional approach to promote higher sales and reward your Scouts.

• 57% of selling Scouts sell less than $350.

• 57% more Scouts earning a reward for equal participation effort within their Units equals more happy
  satisfied Scouts.

• CAMPMASTERS High Achievers Program compliments the Council Prize Program as it is on top of the
  Council Program – and provided at no cost to your Council!
KEY: Making sure we are rewarding the effort of more Scouts, not just the highest selling
Scouts, to motivate continued participation in the popcorn program.
2021 Prize Program
➢ Unit orders through
  CAMPMASTERS
  system
➢ Ships directly to the unit
  leader
➢ Prize Flyer available at:
    ➢ ghvbsa.org/popcorn
2021 Prize Program
➢ Unit orders through
  CAMPMASTERS system
➢ Ships directly to the unit
  leader
➢ Prize Flyer available at:
    ➢ ghvbsa.org/popcorn
HIGH       ACHIEVERS            PROGRAM
Motivating Continued Scout Success
                                                            $3,000 Sales Achievement – Choose from the
                                                            Outdoor Camping Package OR Visa Debit Card

                                                           2-Person Tent, 6 in 1 Grilling Tool w/case,
                                                           Hammock, Cooler Chair Backpack, 2 Burner
                                                           Camp Stove, Bluetooth Speaker w/Powerbank &
                                                           Lantern

                                                                                     Visa Debit Card for 5% of total sales. Example:
                                                                                     $3,000 = $150 debit card. Debit card will be
                                                                                     rounded to nearest $10.

Note: Above example represents 2020 High Achiever Package. 2021 physical component will be similar

         ABOVE AND BEYOND THE COUNCIL PRIZE PROGRAM!
SCHOLARSHIP                SCOUTS
CAMP MASTERS Scholarship Replacement Program
                                            ANYONE?
    First and foremost – existing Scout Scholarships remain intact in
              alignment with that program under those rules

All Scholarship Scouts selling within your Council receive a one-time special
dispensation choice:

•   They can participate under the High Achievers Program like other non-scholarship Scouts; or

•   They can receive 6% via Visa Gift card on all campaign-year sales for as long as they participate and the
    Scholarship Replacement Program is offered.

•   CAMPMASTERS will work with Council to identify affected Scouts and ensure proper communication of
    the program as long as in place.
Popcorn Unit
   Commission
• 30% Base Commission for
  Show & Sell, Take Order,
  Online
    • Extra 2% when you attend
      May 25th Kick-Off
    • Extra 2% when you fill out
      the Popcorn Commitment
      Form (available at
      ghvbsa.org/popcorn)
    • Extra 1% when you attend
      one of the three summer
      popcorn seminars
IN CLOSING: WE’RE HERE FOR YOU
TRUE PARTNERSHIP FOR YOUR CAMPAIGN                      2021
   • Customized Council Program & Products
   • Operate under Council leadership, it’s YOUR Sale
   • Flexible options established to meet individual
     Council needs for their Units
IMPROVED PRODUCTS FOR MORE SALES
   • Wider product options with better retails
   • Packaging that supports value of support
SIMPLIFIED APPROACH WITH STRONGER RESULTS
   • Technology that compliments not restricts
   • Support for all sales approaches with tools and
     training affecting sales success
   • Truly provides 70% back to LOCAL Scouting
SUPPORT, AND SERVICE
   • Impactful support tools, webinars, how-to videos
     & training to impact YOUR success
   • Supportive Customer Service and Sales support
     year-round for stakeholders & consumers
SIMPLIFIED UNIT SALES ADMIN

                 Step 1 - Commit
                 to sale/update
                 contact info

                                   Place Unit S&S Order

        Step 2 – Setup
        Scouts/send Scout
        sign-on link

                                   Place Unit Take Order
SIMPLIFIED UNIT ORDERING            Must be
                                    entered in
                                    container
                                    quantities.
                                    System will
                                    round to full
                                    cases when
    Click Save when finished with   required.
    order.
SCOUT-LEVEL SIMPLIFIED ACCOUNT

                  Under “Links”
                  Scout can VIEW customer online orders
                  Scout can enter TAKE ORDERS**
   **Scouts are not required to enter Take Orders in the system. They can still turn in their TAKE ORDER
   FORM to the Unit Leader and the UNIT LEADER will enter these orders for the Scout.
Type
                                   ordering.campmasters.org

• Scouts must be registered in
  system
• Immediate visibility for Scout
  and Unit Sales                                                  Scout Email
                                                              Password for Account
• Orders processed flow directly
  to Unit’s account under Scout
  Sales
• Reduces paperwork                                                                  Get more detailed information on your Scout
• Able to mark whether paid                                                          Account at
                                                                                      www.campmasters.org/how-to-order-popcorn
  and/or delivered                                                                    where you can download scout setup
                                                                                     instructions under the Unit Leader heading
• SaaS service model without
  need for a third-party program
  to be downloaded/maintained
Key Dates to
Remember:
• Link to register & Unit Kernel Guide: Jun. 1
• Show & Sell
  System opens on Aug. 1
  Unit orders are due: Aug. 7 at 8:00 pm
  Order pick-up is: Aug. 28, Location and
  Time TBD
• Take Orders
  Take orders begin: Sept. 1
  Take orders end: Oct. 24
  Unit orders due: Oct. 24 at 5:00 pm
  Order pick-up is: Nov. 13, Location and Time
  TBD. Full payment is due at pick-up
Key Dates to
Remember:
Popcorn Seminars

• June 17th, 7:30PM – via Zoom
• July 15th, 7:30PM – via Zoom
• August 19th, 7:30PM – via Zoom

• Go to ghvbsa.org/popcorn to register
• Units that attend will receive an extra
  1% in commission
GHV Council Popcorn
  Contact Info:

• Jon Whitaker & Betheny Mills, GHV
  Staff: ghv.popcorn@scouting.org
• Patty Carter, Council Kernel:
  pcarter3@hvc.rr.com
• Steve Martin, CAMPMASTERS
  Stevemartin@ramseypopcorn.com
THANK YOU!

Campmasters.org        Ghvbsa.org/popcorn
Questions?

Campmasters.org            Ghvbsa.org/popcorn
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