BRITISH FRANCHISE ASSOCIATION HSBC FRANCHISE AWARDS FINALISTS 2019 - THE WHAT FRANCHISE GUIDE TO
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bfa HSBC Franchise Awards 2019 THE WHAT FRANCHISE GUIDE TO THE BRITISH FRANCHISE ASSOCIATION HSBC FRANCHISE AWARDS FINALISTS 2019
BFA WF supplement master_WHAT FRANCHISE supplement 17/05/2019 09:38 Page 2
bfa HSBC Franchise Awards 2019
CHANGING
FOR THE BETTER
Franchising is attracting new voices, opportunities
and innovations, according to Pip Wilkins, CEO of the
British Franchise Association
D espite contributing WHAT IS FRANCHISING? WHAT IS THE
a massive one Business format franchising is BRITISH FRANCHISE
per cent to UK the granting of a license by the ASSOCIATION?
GDP and turning over a franchisor to a franchisee, which Established in 1977, the bfa
record £17.2 billion in 2018, entitles the franchisee to trade champions ethical franchising.
there are still common under the trademark/trade name Membership is voluntary,
misconceptions about of the franchisor for an initial and meaning businesses that choose
franchising. ongoing fee. to put themselves through the
The industry is flourishing, In return, the franchisor rigorous accreditation process
but not many people outside provides a comprehensive training show prospective franchisees and
of franchising know much package, enabling the investor the wider industry they have a
about it. They don’t realise to establish a business using the proven business model that puts
that they probably see and use brand’s format, with continued the franchisee first.
one of the UK’s 935 franchise support from the franchisor to To accredit a brand, the bfa
systems in everyday life. help develop the business. reviews a franchisor’s franchise
3
agreement, operations manual,
promotional materials and
opportunities and gives you a
competitive edge.
“Created 21 years ago to
evidence of financial projections,
as well as surveying the franchisee BFA HSBC FRANCHISE
honour those who have
network. The brands are then re- AWARDS 2019 gone above and beyond in
accredited continuously to ensure This year’s award categories
they’re abiding by the rules of bfa reflect the evolving nature business and franchising”
membership. of franchising, focusing on also the perfect opportunity to
franchisors, franchisees, celebrate the key players in
EDUCATION AND DUE innovations, standards and the network.
DILIGENCE support. New categories include As someone who has been in
Franchising requires thorough due Leadership & Culture, Business the industry for nearly as long
diligence. Start with some online Transformation, Social Enterprise as the awards, I take a hands-on
and print research. You can find and splitting Young Franchisee approach at each stage, from the
out more about franchising on the into male and female. sift and judging process to the
bfa website. The bfa created the franchise awards themselves.
A great way to meet franchisors awards 21 years ago to honour I believe the industry is
is at franchise exhibitions, where those who have gone above changing for the better, bringing
exhibitors have been vetted by and beyond in business and new voices, opportunities
the bfa. The bfa partners with the franchising. They give bfa and innovations. I look forward
Franchise Exhibitions throughout members the chance to evaluate to leading the charge on
the year - there are two at the their businesses, identifying promoting the diversity and
NEC, one in London and one in strengths and weaknesses. accessibility of franchising and
Manchester. Reading the entry qualifications following the new generation.
Franchisors should encourage can give a member a clear idea
prospective franchisees to speak of what they are doing well and For more information on the bfa and its
to members of their existing where they could improve. It’s courses and events visit www.thebfa.org
network. Ask for a full list of their
franchisees, so you’re able to
gain an insight into what life as a
franchisee is like.
FRANCHISE TRAINING
ACADEMY
Not only does the bfa champion
ethical franchise systems, but it
has a wider mission to achieve
greater recognition for the
industry, as well as being the
leading educator on franchising.
As part of this, the bfa
created the Franchise Training
Academy. The FTA consists of
training courses for franchisors,
professional advisers, franchisees
and members of the public
looking to engage with
franchising.
For people already in the
franchise sector, we created
the Qualified Franchise
Professional qualification. This
is a formal recognition of having
comprehensive knowledge and
experience in franchising. It
demonstrates you are committed
to continuously developing your
understanding of franchising.
Having the QFP badge
increases business effectiveness,
enhances your career
4 BFA HSBC FRANCHISE AWARDS 2019
bfa HSBC Franchise Awards 2019
FORCE TO BE AT A GLANCE
TUTOR DOCTOR
RECKONED WITH Established:
2000
Number of franchised outlets:
Tutor Doctor franchisees Mark and
647
Location of units:
Joanna Butler are a powerful team UK, USA, Canada, Australia, South Africa,
Chile, Colombia, Costa Rica, Peru, Ecuador,
Guatemala, Mexico, Panama, Nigeria and
Tunisia
H
Investment range:
£29,700-£64,400
usband and wife team, ever within Tutor Doctor. Our
Minimum required capital:
Mark and Joanna strategy centres around our
£29,700
Butler, launched their combined skill sets and past
Contact:
Tutor Doctor franchise in Reading experiences; I handle sales opportunity@tutordoctor.com
in May 2014. Five years later, and marketing and Jo handles tutordoctoropportunity.com
they’re now the largest franchise tutor recruitment and finance.
in the UK network and own Together, we’re a powerful team. Jo explains: “We’re proud to
five territories Since venturing across the be ambassadors for a brand we
The potential for growth was Atlantic a decade ago, Tutor wholeheartedly believe in and our
something they recognised Doctor has taken the UK by storm involvement in the network has
instantly, with systematic - with Mark and Joanna repeatedly simultaneously helped our own
expansion always being part coming out on top. business flourish.
of their strategy. By building a They’re currently ranked at “We’re so proud of how far
mutually beneficial relationship number one and two based on we have come. A huge motivation
with the franchisor, they’ve been sales in the UK and worldwide for us is that we want to make an
able to rely on the support and respectively. They also rank eighth impact in our local community and
cooperation to achieve substantial globally for the hours of tutoring we’ve got an amazing team that
development goals. they deliver to students; in 2018 deserve recognition for that too.”
alone, they recorded almost
SKILL SETS
Mark says: “Our business success
10,000 hours of tuition.
“In our first six
is no accident. In our first six
months we were recognised as
SHARING THEIR MESSAGE
Their mission is to make tutoring
months we were
the fastest growing new franchise as accessible as possible. Over recognised as the
five territories, they share their
message with 500,000-plus fastest growing
people. By being present and
committing themselves to their
new franchise
influence in local communities,
they deliver a lasting impact
ever within
that runs deep. Tutor Doctor”
5
YOUNG FRANCHISEE
OF THE YEAR
THE FUTURE OF FRANCHISING
More and more young people are entering the world of franchising, as they recognise the
opportunities and business potential a franchise can offer, and they are making a huge
success of it too. With the Young Franchisee of the Year award the BFA are recognising
that franchising isn't all about experience, but about entrepreneurship, drive, ambition
and a good head for business. The judges in this category are looking for a franchisee who
has established a profitable franchise, although they may not have come from a business
background. They just need to demonstrate that they are dynamic, driven individuals who
have achieved success beyond their years.
MEET THE
FINALISTS
VICTORIA RIBGY
Home Instead
CHARLOTTE EAMES Victoria truly is a part of the Home Instead family,
The Creation Station having started her journey with the in-home care
provider at national office in 2009, before taking on the
Epping Forest franchise at the age of 27. The culture
Two years ago, 30 year old Charlotte decided she wanted
of the workplace, Victoria firmly believes, is essential
a job with longevity, and with her love for children, she
to ensuring exceptional care. Her theory that happy
decided to take on a Creation Station franchise. She has
CAREGivers will offer the best possible care, was proved
taken a particularly innovative approach to nurturing
true with her 5* Employer in Care Award in 2018. With
children’s creativity through arts and crafts, growing from
78 CAREGivers, she helps deliver 5,500 hours of care
around six children per class to over two thousand children
per month. She also runs numerous initiatives, such as
and adults in her first year. One of the initiatives Charlotte
Sending Sunshine – pairing up children as pen pals to
launched was Art in the Park, a six-week programme
those in their care, and café get-togethers. As well as all
during the summer holidays, supporting getting creative
this, she finds time to be part of the Performax Group,
in the outdoors, with over 100 children attending every
working with fellow franchisees who are of a similar size,
session. Her hunger to enrich the lives of children makes
to help them grow their business.
her a really special franchise partner.
6 BFA HSBC FRANCHISE AWARDS 2019
bfa HSBC Franchise Awards 2019
CRAIG BISHOP
Snap on Tools
JENNIE MILLS
Rainbow International
Craig has worked for some of the most exciting brands
on the planet, and it was the reputation of Snap-on Tools
An ex-scuba diver for blockbuster movies, now and the brand’s family friendly ethos that got him hooked
turned businesswoman, 27 year old Jennie opened on a career as one of their franchise owners. With limited
her specialist cleaning service franchise four years experience, Craig has become one of the top performing
ago and has improved her turnover year-on-year. franchisees in his network in just two years. He won
She has a pioneering approach and her team clearly Newcomer of The Year in the UK in 2018, achieves average
love working with her. She has invested in upskilling weekly sales only a handfulof those in the network manage,
and training them in asbestos removal, making them and now sits in the top 100 franchisees globally. Craig’s
the only Rainbow franchise that can scuba dive for genuine care for the customer, and interest in providing the
work! As well as mentoring new franchisees, she is best service possible, really shine out.
currently implementing an apprenticeship technician
scheme for the local community.
STEVE MULLINS DARYL PERKINS
Action Coach Card Connection
Steve became a partner in his father’s franchise in 2013, but Daryl always wanted to run his own business, and
was working for the franchise from 2010, which gave him now he has four, with Card Connection as a multi-unit
exceptional grounding to be a standout franchise partner. franchisee - the largest multi-unit franchisee in Britain.
Since taking over, Steve has cemented his place as the 48th best His first franchise was the Nottingham territory,
coach in the world, winning Growth Coach of the Year in 2016 increasing turnover in his first year with his tenacious
and Business Coach of the Year in 2017. The firm ranks 14th in the attitude for not only finding new clients, but also
world, has 42 clients, 17 of which Steve handles personally. Of the optimising his service. Now he employs 3 people and
businesses the firm has coached, many have reaped the rewards owns areas in Lincoln, Hull and Peterborough. In 2015,
through the implementation of ActionCOACH’s strategies. Daryl won the Card Connection Franchisee of the year,
Steve thinks of success as a journey, sharing best practice with and in 2016 the Card Connection Chairman’s Award
other ActionCOACH franchise partners, demonstrating his for Teamwork & Tenacity.
abundant mindset.
7
THE OTHER
FRANCHISEE FINALISTS
LIFESTYLE FRANCHISEE CUSTOMER ENGAGEMENT
OF THE YEAR Some franchisees go one step further in their commitment
Many people buy into franchising to improve their to deliver great customer service within their business,
work-life balance, to spend more time with their whether it’s B2B or B2C. It’s not just about winning accounts,
families or to gain some independence and be their but about what happens afterwards. In this category, factors
own boss. This award showcases these franchisees, such as loyalty, retention and growth are equally as important
who through their enterprising nature and as gaining that initial bit of business. The judges will be
determination to succeed, stand out from the crowd looking for local customer, community and relationship
of other small business owners. They need to be able management strategies.
to demonstrate their passion, drive and commitment
and to have achieved exceptional results.
MEET THE FINALISTS
SARAH REEVES
MEET THE FINALISTS BRIGHT AND BEAUTIFUL
Since buying the franchise in 2012, Sarah
JOHN AND ELAINE WARBURTON has become a real success story and now
BARKING MAD has the second largest business in the
John and Elaine have run their Bright & Beautiful network. Recognised
successful dog sitting service from for being an outstanding employer, Sarah has demonstrated how
home for four years. John enjoys she has not only grown her business, her staff and her customer
crunching the numbers, and Elaine base, but she has made a real difference to peoples’ lives.
the doggy cuddles, and together they make the perfect Always wanting to provide a really high level of customer service,
franchisee team. They’re rather Barking Mad themselves, Sarah adheres to a strict code of values and ensures each client
owning six dogs, five chickens, three guinea pigs, two receives a tailored service with the upmost professionalism,
cats and two rabbits. So, in essence, the job as franchisee security and trust.
owners of Barking Mad is an ideal suit to their lifestyle.
Elaine also plays an integral part in the community, holding BERKELEY HARRIS
regular walks free of charge and other events such as SANDLER TRAINING
coffee mornings to connect the community, with a focus Berkeley goes above and beyond to
on wellbeing. ensure his customers get the best
possible service. Among other things, he
ALLISON MALONE creates a DISC profile for each customer,
STAGECOACH studying personality traits, to ensure the training and help he
Since purchasing the Leatherhead provides is consistent with their needs and compatible with their
territory in 1995, Allison has personalities. 80% of Berkeley’s time is spent looking after current
shown true dedication in helping customers, with only 20% attributed to seeking out new clients,
children with their well-being which has helped keep his retention levels high, with his core
and fitness through drama, she runs her business, focus being on providing an optimised service for them.
alongside caring for her own children. She now employs
thirteen people, runs four schools and continues to grow KEV AND AMY POPAT
her operations. RIGHT AT HOME
In their early 30s, wife and husband
DAVID HILL franchisees Amy & Kev Popat chose Right
THE CHRISTMAS DECORATORS at Home because of their core values
Purchasing the Berkshire and principles. Both having had elderly
territory four years ago, David has family members receiving care in the past, they were prompted
managed to kit out the houses into looking at in-home care as their franchise choice. They now
of some exceptionally famous own Right at Home Solent, and not only deliver incredible care to
celebrities as well as big clients such as Legoland. From those that need it most, but also focus on the well-being of the
February to September, David only works around 12-15 Right at Home care givers with an open door policy and numerous
hours per week, allowing him to travel with his wife initiatives to reward staff, which in turn motivates them even
and family and enjoy an ideal work-life balance. He has more. Not only this, but Kev and Amy have personally gone above
shown really strong revenue growth, and his help within and beyond for those in their care, such as taking them to football
the network has seen him being rewarded with a non- matches, supporting numerous local charities and assigning the
executive director position at The Christmas Decorators. same carer as much as possible to each person.
8 BFA HSBC FRANCHISE AWARDS 2019
bfa HSBC Franchise Awards 2019
BUSINESS MULTI-UNIT FRANCHISEE
TRANSFORMATION
This is for franchisees that have a clear passion for business
Not all franchisees start their new business from scratch and have become masters of managing teams. Based on
and this award is for those second generation franchisees success and commitment to the brand, they will have
that have either purchased a resale opportunity or taken the developed a trusted relationship with the franchisor, enabling
business over as a legacy. This is for businesses that have them to obtain expansion opportunities. The franchisees in
undergone significant transformation in order to achieve a this category need to demonstrate their evolution and the
new level of growth, profitability or efficiency and judges will strategy that has enabled sustainable growth across their
be looking at the changes that have been implemented, how portfolio. This category celebrates that franchising really can
this has been achieved and what the overall impact is. be big business.
MEET THE FINALISTS MEET THE FINALISTS
SIMON WHITE STEVE MORRIS
HOME INSTEAD SPEEDY FREIGHT
Owner of both Home Instead Steve opened his first Speedy Freight
Wetherby & North Leeds and in June, 2015, and on his very first
recently Home Instead Ilkley, Simon day he opened two accounts. By
was meticulous in his preparation the end of his first month he had
and selection of a Home Instead franchise resale. Taking completed 17 profitable jobs. It’s fair to say, Steve hit the
ownership in February 2016, he saw the huge potential in ground running and he now owns six franchise units. He
these regions, recognising that they were affluent, with focuses on exceeding expectations – ringing up drivers on
a large demographic of elderly people. Simon focused on their birthdays, ensuring the right person in each company
communication both internally and externally, ensuring knows whatever they are dropping off has been signed for,
everybody had the same goals and vision. Since 2016 his and ensuring the company’s ethos puts the drivers and
month-by-month sales revenue has tripled, and Simon customers at the forefront of the business.
believes this is down to his team of CAREGivers providing
exceptional service. MARK AND JOANNA BUTLER
TUTOR DOCTOR
ED POCKNEY Mark and Jo have expanded into
DRIVER HIRE five territories in just five years in
Ed took over the Driver Hire the Berkshire and Surrey area. In
Uxbridge territory in November that time, they have delivered over
2014. At the time, it was one of the 31,000 hours of tuition, worked with around 1,800 families
lowest performing territories in the and provided work for close to 200 tutors. They chose Tutor
network. Less than five years later, it is now one of the top Doctor after looking for tutors for their sons in their local
20 performing offices in the network. With nearly 30 years’ area, and now they have the largest number of schools of
experience working in financial markets, Ed has focused any Tutor Doctor franchise, winning Global Franchise of the
heavily on investing in his staff, training over 50 crane Year out of the entire network in 2017. They are number one
operators and pioneering new approaches in the network in the UK, and number two globally.
around staff development.
MARK SADLEIR
GILL DAWSON WINDOW TO THE WOMB
MOLLY MAID Looking for a lifestyle business for
Gill took up ownership of Molly his wife, Mark stumbled across
Maid Burton Upon Trent in Window to the Womb and is now
April 2017 and since that time the company’s largest multi-unit
the business has transformed franchisee. Opening Witham in Essex in May 2015, Mark
stratospherically. Focusing on retention rates, Gill managed now owns eight profitable clinics going as far as Liverpool
to reduce the numbers of customers leaving the business and Manchester. He has achieved incredible growth figures
and grow the territory through numerous marketing through the investment and retention of staff, scaling up
strategies, both old and new. Gill was completely new sustainably. He now has a dedicated booking centre in Essex,
to franchising before this, having previously worked in a hires his own experts in social media, HR, digital marketing
corporate environment. and compliance, employing 75 members of staff overall.
9
THE FRANCHISOR
FINALISTS
THE FRANCHISOR OF THE YEAR
For this prestigious category, the franchisor will need to demonstrate a passion and
commitment to ethical franchising and be able to demonstrate a strong infrastructure
and support network, ensuring their franchisees are working within the best
environment to be able to succeed and reach their full potential. The judges are
looking for strategies that go above and beyond, making them stand out from the
crowd. The whole franchisee lifecycle needs to be a priority to ensure that franchisees
are not only well embedded into the system, but that through ongoing engagement,
they can realise a good return on their investment through resale.
10 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
MEET THE
FRANCHISOR OF THE
YEAR FINALISTS
DRIVER HIRE OSCAR PET FOODS
INXPRESS SPEEDY FREIGHT
WINDOW TO THE WOMB MINSTER CLEANING SERVICES
11MORE FRANCHISOR
FINALISTS
EMERGING FRANCHISOR BRAND AWARENESS & INNOVATION
This will be a business that has shown real passion for the For all those franchisors reaping the rewards of a well thought-
brand and franchising from day one. It could be that they out, forward thinking, innovative strategy, that makes them
only have a pilot franchisor, but can still demonstrate a strong really stand out in the marketplace. It could revolve around
infrastructure, built to sustain growth and tackle potential a new brand, products or service or even a new piece of
issues facing a new franchisor. technology. Judges will need to understand why changes were
made, how they were implemented and what the impact has
been – on the individual franchisees and the network as a whole.
MEET THE FINALISTS MEET THE FINALISTS
RADFIELD HOME CARE O2
DRIVER HIRE ENERGIE FITNESS
ACCESS4LOFTS OSCAR PET FOODS
12 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
LEADERSHIP AND CULTURE SOCIAL ENTERPRISE
For the franchise that has shown a real passion and This is an award for a product or service that has made a
commitment to their vision and values. The people, the difference to the wider community or a disadvantaged or
franchisees and the staff will be at the heart of everything they under-represented group or sector. It showcases franchisors
do, with clear and defined processes in place to ensure that who have built a business to respond to a demand or to
everyone is working together. Judges need to see a framework improve a social economic circumstance. Judges will need to
which ensures that ideas can be shared and franchisees and understand what the gap in the market was and how it has
staff are contributing to the growth of the overall business. been filled by the development of the franchise operation.
MEET THE FINALISTS MEET THE FINALISTS
HOME INSTEAD SWIMTIME UK
MCDONALD’S WILTSHIRE FARM FOODS
RIGHT AT HOME CREATION STATION
13DOUBLE AT A GLANCE
OSCAR PETFOODS
DELIGHT Established:
1990
Number of franchised outlets:
Over 100
OSCAR Pet Foods has been shortlisted for Location of units:
UK wide
two prestigious franchise awards Investment range:
From £8,995 (plus VAT)
Minimum required capital:
£15,000 plus
everything they need at their
Contact:
disposal to outperform industry Janet Walmsley. 01772 647909
norms in terms of turnover oscars.co.uk
and profit.
“Being shortlisted for the
awards is a testament to the awards says it all really.
hard work and dedication of the The company continues to
head office team, who work pioneer positive change in the
tirelessly on innovation franchising industry.”
strategies that help support Andrew Brattesani, head
W
our network of franchisees, of franchising at HSBC, says:
ith over 20 years
who in turn successfully put them “OSCAR is the only company
in franchising
into practice.” to have been nominated for
and pet food
Pip Wilkins, CEO of the two awards in the franchisor
manufacturing, OSCAR Pet
British Franchising Association, categories, testament to the
Foods has seen how the market
congratulated the company: company’s ongoing commitment
has grown and kept on top of
“Getting shortlisted for two to ethical franchising.
new developments, technology,
training and support for new and
existing franchisees. “The company continues to
It’s this commitment that has
seen the company be shortlisted pioneer positive change in the
for two awards at the British
Franchise Association HSBC
franchising industry”
Franchise Awards in Birmingham
on June 27.
OSCAR is the only company
to have been nominated in two
separate categories - Brand
Awareness & Innovation and
Franchisor of the Year - validating
the franchise’s commitment
to best practice and enabling
franchisees to thrive.
PROUD TO BE NOMINATED
Simon Bartholomew, OSCAR
franchise director, says: “We
are very proud to have been
nominated in two categories
and believe the judges saw in
our application a continued
commitment from OSCAR to
keep our product and franchisees
at the forefront of the industry.
“They saw that as a business
we are continually investing
in new technology, product
development and training to
ensure our franchisees have
14 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
“I wish them the best of
luck in both the Franchisor of
the Year and Brand Awareness
& Innovation categories.”
FIRST FRANCHISE
The OSCAR franchise was
established to educate pet
owners on what to feed their
pets. Through the personal
home delivery service and own
brand selection of foods, the first
franchise was established in the
1990s.
As the first and only franchise
to introduce an official
certification, Certcan (QCF Level
3 in Companion Animal Nutrition)
designates recognition in the
national education system for
OSCAR franchisees.
Embracing such educational
excellence in the nutrition of For the Franchisor of the recruitment franchise. For Brand
dogs and cats gives franchisees Year Award, it will go head to Awareness & Innovation, the
something to be proud of and head with five other franchise company will be competing
cements brand loyalty. units from a mixture of sectors, with companies in the fitness,
OSCAR now waits to hear the including courier services, telecommunications and
decision of the panel. cleaning services and a decorations sectors.
15CREATING A AT A GLANCE
RIGHT AT HOME UK
LASTING LEGACY
Established:
2010
Number of franchised outlets:
59
Location of units:
Homecare franchise Right at Home could potentially England and Wales
Investment range:
win two accolades at this year’s bfa HSBC Awards Up to £130,000, including working capital
Minimum required capital:
R
£40,000
Contact:
ight at Home is a A CULTURE FOR
Kate Dilworth:
homecare franchise MAKING A DIFFERENCE kate.dilworth@rightathomeuk.com
first introduced to the This culture of making a difference or 07825 047344
UK in 2011. CEO, Ken Deary, to people’s lives, every day, rightathomefranchising.co.uk
was an award winning franchisee permeates throughout Right at
with McDonald’s. Home. Based on the values Ken AN ESTABLISHED
“I had a very profitable multi- established, franchisees share CULTURE DELIVERING
unit business,” Ken says, “but it a desire to deliver high quality PROVEN RESULTS
did sometimes lack a sense of homecare and work collectively As a result of Ken’s leadership,
genuine satisfaction.” to become the UK’s most trusted in 2018 Right at Home grew to
Like most entrepreneurs, Ken homecare provider. 60 franchises, quickly establishing
wanted to build a business to be Ken leads by example, making a reputation for delivering
proud of. One which would have a himself visible, accessible, hands quality homecare.
genuine impact on people’s lives. on, delivering on promises and This is demonstrated by:
“Having struggled to find considering his franchisees’ A network-wide compliance
decent homecare for someone perspective. As a result, his record of 98 per cent ‘Good’ or
in my family, I identified a gap franchisees operate with the ‘Outstanding’ CQC ratings.
in the market for services that same level of transparency with Two British Franchise
supported vulnerable adults their own staff and clients; their Association awards (Emerging
to live independently and management teams, in turn, Franchisor 2014 and Young
confidently at home,” he says. adopt the same approach. Franchisee 2017).
16 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
“To win this award
would take our
business to even
greater heights”
Three consecutive Best
(Management) Franchise Awards.
Six years of industry leading
franchisee satisfaction scores and
Five Star Franchise status.
Being shortlisted for the bfa
HSBC Leadership & Culture Ken Deary Amy and Kev Popat
Award 2019.
They are shortlisted for the bfa match. So we surprised him with
CUSTOMER FOCUSED HSBC Franchisee Customer tickets to a game.”
From the ground up, Right at Engagement Award 2019. This culture of going above and
Home has been built to stand Kev and Amy have built a beyond is expressed throughout
out for integrity and quality. business that focuses first and the network.
The evidence of this rests with foremost on their clients. This Ken explains: “This person
the company’s client feedback. often involves a level of care that focused approach to business
Collectively, Right at Home has rises above the norm. isn’t taught or bought, it’s
a client review score of 9.8/10, They explain: “We develop such natural. It takes a special kind of
based on over 900 reviews, on a natural relationship with our entrepreneur to see the person
the UK’s leading independent clients that they become like part behind the ‘client’. It’s this kind
homecare review website. of the family. For example, one of of people we will continue to
This customer centred our clients sadly passed away, but grow the Right at Home
approach is demonstrated in we connected with her husband franchise upon.”
the achievements of Kev and so well we still meet with him in Winners of the bfa HSBC
Amy Popat, owners of Right at our local. Another client loves awards will be announced on
Home, Solent and Southampton. football, but hadn’t ever been to a June 27.
17LEARNING FROM AT A GLANCE
ACTIONCOACH
THE BEST Established:
1993 in Australia/2002 in UK
Number of franchised outlets:
240 in UK
Action Coach Steve Mullins is in contention Location of units:
for Young Male Franchisee of the Year UK-wide
Investment range:
£69,000
S
Minimum required capital:
teve Mullins, franchise - it was a completely natural £20,000
partner at ActionCOACH progression. Now, nearly nine Contact:
01284 701 648
Portsmouth & Chichester, years later and a fully-fledged
actioncoach.co.uk
joined his father’s business in ActionCOACH franchise partner,
2010 after years of attending I’m determined to become the
ActionCOACH conferences. number one firm in the entire
First stepping in as Business global network.” to my whole family,” Steve says.
Development Manager, Steve “I coach them on learning and
left his previous job as an EMBARKING ON A development and allow them to
engineer at an air conditioning NEW ADVENTURE focus on creating a healthy work-
and refrigeration company with a Steve’s overwhelming thirst life balance, something which I
desire for something with more for success was born from his am able to maintain because of
business focus. college days. He admits that ActionCOACH’s franchise model.
He explains: “As I’d studied it’s down to the ActionCOACH “I think of success as a journey,
business at college, and with model and the opportunities it’s rather than a destination. The
my father being in the franchise given to him and his family. best thing about accomplishing
already, it made sense to join “I give business owners your goals is being able to set the
the company. In 2013, I made the same opportunities that bar higher next time. With every
the decision to become a coach ActionCOACH has presented accolade and business success
Steve sharing his knowledge at an ActionCOACH conference
18 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
Portsmouth/Chichester Team winning UK Firm of the Year 2018
story, I set my sights on how we AGE HAS NO BEARING “I’m determined to become
can grow the firm and achieve the ON SUCCESS
next set of results. “I don’t think my age has the number one firm in the
“One of the main motivators for
me is being able to help business
ever hindered my performance
as a coach in any way, shape or
entire global network”
owners to spend more time with form. In fact, I think my clients effective and efficient.
their families. I am very lucky to actually like that I am younger. “Utilising things like online
work with mine, but some people They enjoy my energy and can marketing education and
don’t have that luxury. see I have the drive and passion employee engagement
“It’s extremely rewarding to to do what’s best. programmes, it enables us
be able to work with a business “Right from the beginning, to work with any business to
owner and help them grow and we’ve been determined to overcome their challenges - no
expand their business to a point make ourselves stand out from matter what those challenges
where it allows them to take a the rest. To differentiate ourselves might be. The opportunities
step away. I focus on ensuring from other business coaches, presented themselves over the
that they’re working on the we’ve invested in tools that years, which led us to become an
business, not in it.” make our coaching much more all-encompassing firm.”
19GLOBAL REACH AT A GLANCE
INXPRESS
InXpress offers an exciting and rewarding Established:
1999
future that you control Number of franchised outlets:
90 in the UK and 350 globally
I
Location of units:
nXpress is a global software EMBARKING ON A Across the UK and in 13 other countries
and sales business within NEW ADVENTURE Investment range:
the logistics industry, InXpress was founded in 1999 £32,500
with a network of over 350 and with annual system revenues Minimum required capital:
18 months of living expenses
franchisees that provide small in excess of £126 million in
Contact:
and medium-sized enterprises 2018, the company has a long Ben Kirby. Call 0800 195 2125 or
with consultative services and history in managing successful email info.uk@inxpress.com
innovative software. businesses around the world. This inxpressfranchise.co.uk
The online retail industry is is combined with the facilities and
expanding at an incredible rate, know-how to train and support
which translates into rapid growth franchisees in running a sales and
of the logistics sector. business management franchise.
The InXpress franchise InXpress has already
opportunity gives you the chance established strong relationships
to build your own successful with trusted courier partners. This
and profitable business with the leaves you free to concentrate on
security of the world’s largest building sales, working towards
franchisor of global logistics your goals and creating the HIGH EARNING
services, including imports and lifestyle you want. POTENTIAL
exports by air, road and sea. Fully scalable with high earning
TECHNOLOGY DISRUPTOR potential, no experience is
Not only does the company offer necessary to become an InXpress
“No experience is necessary VIP service to customers, which franchisee - all you need is the
helps retain over 80 per cent of drive to succeed.
to become an InXpress them year on year, InXpress is With the freedom to build your
franchisee - all you need is also a technology disruptor in
the industry, thanks to a powerful
franchise however you want, you
can start out alone and progress
the drive to succeed” proprietary shipping platform,
which helps franchisees stand out
to premises and a workforce or
you can go all in and have a team
in the crowd. and offices from the start.
20 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
PASSION LEADS AT A GLANCE
STAGECOACH
TO BUSINESS PERFORMING ARTS
Established:
SUCCESS
1988
Number of franchised outlets:
350
Location of units:
UK, Canada, Germany, Malta, Spain,
Being shortlisted for a British Franchise
Gibraltar, Australia and South Africa
Investment range:
Association award is the icing on the cake for £14,995 (plus VAT)
Minimum required capital:
Stagecoach franchisee Allison Malone £25,000, to include initial launch
requirements.
F
Contact:
0800 915 0199 or
ormer actress Allison successful, profitable business franchiserecruitment@stagecoach.co.uk
Malone took over the that allows her the freedom to stagecoachfranchise.com
Stagecoach Performing support their endeavours.
Arts franchise in Leatherhead
in 2005. Then, it had just 24 FLEXIBLE FRANCHISE
students attending one Saturday
morning school. 14 years on and
“I’ve never missed a ballet recital
or a school play and not many
“Stagecoach allows me the
the busy mum now welcomes other careers allow for that sort of opportunity to pass on my
over 300 students, aged flexibility,” Allison says.
between 4 and 18, to 10 schools “Friends, colleagues experience and my passion
across two days.
Over the years, Allison has
and teachers have looked
into becoming Stagecoach for performing arts”
seen thousands of students pass franchisees. I think they see how
through the doors of Stagecoach much I enjoy my work. They can “I’m able to encourage them to
Leatherhead. see the comfortable lifestyle I’ve join the network with confidence
been able to build for my family in the brand, which is amazing.
CREATIVE PERSON and the satisfaction I get from Being shortlisted for the bfa HSBC
She says: “I believe the secret running a successful business that Lifestyle Franchisee of the Year
to any success I’ve had isn’t I’m passionate about. award is the icing on the cake.”
due to business acumen - it’s
purely the love for my business.
I’m often asked what I like so
much about what I do. I’m a
creative person and Stagecoach
allows me the opportunity to
pass on my experience and my
passion for performing arts to
fellow franchisees and the next
generation of performers. It’s
that simple.”
For over 30 years the
Stagecoach model has
been proven and refined to
become one of the UK’s
leading performing arts
opportunities. Franchisees
build a team of equally
passionate and enthusiastic
teachers qualified to bring out
the best in their students.
Allison’s two teenage
daughters are following in their
mum’s footsteps, their sights
now firmly set on careers in
performing arts. She has built a
21FUTURE SECURED AT A GLANCE
MOLLY MAID UK
For Gill Dawson, Becoming a MOLLY MAID Established:
1984
franchisee was the best decision she ever made Number of franchised outlets:
76
A
Location of units:
All over UK
s a partner in several who really wants their franchisees Investment range:
business ventures, Gill to succeed. £18,975.
Dawson understood “MOLLY MAID offered me Minimum required capital:
what it meant to manage and run the perfect balance between £18,975
a business. But when it was time having my own business; one I Contact:
Aaron Watson, director of
to start a business on her own, could manage and grow, while business development.
she knew franchising was the having the support, training and Aaron.watson@mollymaid.co.uk
01628 583765
way forward. a successful and recognised
mollymaid.co.uk/franchise
After researching the home brand behind me to minimise
cleaning sector, it was clear that the risk and maximise my growth
investing in MOLLY MAID was opportunities.”
the right move. And grow she did. Within her
first two years, Gill was able to
STRONG MODEL achieve excellent sales and profit
As Gill says: “From my initial levels, which resulted in her
meetings with the support office being shortlisted in the Business
team, I saw there was a strong Transformation category of
model in place, a system that the British Franchise Association
works and a passionate franchisor HSBC Franchise Awards.
RECOGNISED BRAND
MOLLY MAID is the most
recognised brand within the
home cleaning industry. It’s a bold
statement to make, but each year
the company conducts a YouGov Gill Dawson
survey and UK adults are three
times more aware of MOLLY
MAID than the next leading home “Within her first
cleaning company. This brand
awareness and recognition makes
two years, Gill was
able to achieve
excellent sales and
profit levels”
it easier to generate leads and get
new customers.
In addition, each franchisee is
assigned a dedicated business
adviser from the time they begin
initial training. They help determine
the best marketing, employment
and business development needs
to assist franchisees optimise
sales, while maintaining high
customer service standards.
People know and trust the brand,
which is why across the MOLLY
MAID network 98 per cent of
cleans completed are from
repeat customers.
22 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
SIBLINGS AT A GLANCE
RADFIELD
CELEBRATE HOME CARE
Established:
THEIR SUCCESS
2016
Number of franchised outlets:
12
IN CARE
Location of units:
Nationwide
Investment range:
£80,000
Minimum required capital:
£25,000
Radfield Home Care is an emerging franchisor Contact:
with a lifetime of experience franchising@radfieldhomecare.co.uk.
01743 548 550
radfieldhomecarefranchising.co.uk
E merging franchisors can
often be overlooked
for their presumed lack
of experience or demonstrable
business model.
However, the British Franchise
Association’s Emerging Franchisor
of the Year Award looks to
highlight those franchisors that
complete the groundwork for
many years prior to franchising
in order to develop a tried and
tested business model that will
provide a rewarding, ethical
franchise opportunity.
One of 2019’s Emerging
Franchisor Award finalists,
Radfield Home Care, is a
perfect example of one of
those franchises.
EARLY INVOLVEMENT All this experience was
“One of the most richly Brother and sister franchisors,
Hannah MacKechnie and Alex
invested into the launch of
Radfield Home Care’s franchise
experienced emerging Green, grew up alongside opportunity in 2016, creating
residents at the care home owned one of the most richly
franchises in the UK’s and operated by their parents. experienced emerging franchises
marketplace” This early involvement in the
sector led Hannah to train and
in the UK’s marketplace.
practice as a GP for a number of SUPPORT TEAM
years on both sides of the globe, Today, franchise partners
before launching Radfield Home have the benefit of speaking
Care with her brother in 2008. with Hannah and Alex on a
Together they spent the daily basis, as they are still key
next eight years developing the members of the support team,
business model across multiple along with a wider network
branches, ensuring its success of industry experts focusing
among different demographics on marketing, recruitment,
and locations. client attraction, business
This lifetime of involvement has development, finance and
given them both over 35 years compliance, all sharing the same
of experience in the health care goal of supporting franchise
sector and over 11 years operating partners to maximise returns
privately funded home care from the proven, established
services for older people. business model.
23SOARING TO AT A GLANCE
ACCESS4LOFTS
LOFTY HEIGHTS Established:
2017
Number of franchised outlets:
21
Rising star Access4Lofts has been shortlisted for a Location of units:
Nationwide
top franchise award Investment range:
£25,000
A
Minimum required capital:
One month working capital
ccess4Lofts is delighted SIGNIFICANT Contact:
to have been shortlisted IMPROVEMENTS Graham Ormesher
for the Emerging Access4Lofts CEO Graham Tel: 0800 909 8968
Franchisor of the Year Award at Ormesher says: “We learnt a access4loftsfranchise.co.uk
the British Franchise Association lot from our pilot operation
HSBC Franchise Awards, to be and we knew some significant The company decided
held at The Vox, Birmingham on improvements were in order. to tackle all the ‘pains’ a
June 27. “Our original marketing and potential franchisee could
As with all the best ideas, the admin systems were not robust face, implementing a solution
Access4Lofts business concept enough to cope with the growth to each one.
is a simple one. The company we had planned, so we went back Lindsay Brown, marketing
installs loft hatches, loft ladders, to the drawing board to make the director for Access4Lofts, says:
boarding, lighting and insulation, necessary changes. As we had “We knew it was key to implement
so that customers can use their all been involved in running an a strong infrastructure from the
loft space for storage without Access4Lofts business in the past, very start and we focused on this
going to the vast expense of a full we had experienced first-hand the and how we achieved it in our
loft conversion. stresses and strains that brings.” award nomination.”
24 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
This process took a year
and Access4Lofts relaunched
“To win this award
in February 2018 at The
National Franchise Exhibition
would take our
in Birmingham. The company business to even
already had three successfully
operating franchisees, but it now greater heights”
has 19 franchisees across 21
territories, with others already approaches presented as part
confirmed on the Access4Lofts of their nomination form, the
September 2019 training course company fully deserves its place
and an impressive 85 live as a nominee for the Emerging
enquiries in the pipeline. Franchisor category.”
STRONG BUSINESS MODEL EXCELLENT
Pip Wilkins, CEO of the British ENDORSEMENT
Franchising Association, Lindsay says: “We are so proud
congratulated the company: to have been nominated for this
“Access4Lofts presented an award. There were so many times
exceptionally strong business where we could have said ‘that’s
model and growth plan, especially good enough’ when we were
when you consider it has only developing our franchise, but we
been franchising a few years. never did. trying to achieve. We’re so excited
This is one of the many reasons “We always went that extra about what the future holds for us
why the company has made mile to ensure our franchise and our franchisees, so to win this
the shortlist.” systems and processes would award would take our business to
Andrew Brattesani, head grow with us and that our existing even greater heights.”
of franchising at HSBC, says: franchisee network would never Access4Lofts goes head to
“Starting the franchise model in suffer as we grew. head with two other franchise
2017, Access4Lofts has grown “To have the bfa recognise units in the Emerging Franchisor
considerably and ethically in that us for that is an excellent of The Year Award from sectors in
time. With an array of innovative endorsement of what we are domiciliary care and installations.
25AWARD WINNING AT A GLANCE
HOME INSTEAD
CARE AND SENIOR CARE
Established:
COMPANIONSHIP
2005
Number of franchised outlets:
200
Location of units:
UK
Home Instead Senior Care is a global Investment range:
£90,000-£110,000
success story providing healthy operating Minimum required capital:
£30,000-£36,000
profits for franchisees Contact:
Imogen Clarke, franchise manager
H
Tel: 01925 730273
ome Instead Senior across 13 countries, with Japan homeinstead.co.uk/franchise
Care is the UK’s and New Zealand recently joining
number one franchise the Home Instead family.
company. Established in 2005, it Specialising in the provision homes. Each local franchise
recently celebrated the opening of companion-based home office provides flexible, bespoke
of its 200th franchise in the UK. care, Home Instead Senior Care care and companionship that is
This global success story now enables seniors to remain living tailored according to the unique
has 1,200 franchisees operating independently in their own needs and wants of every client.
A REWARDING ROLE
As the leading franchise in
care, the company follows a
management-led business model
that combines individual client
care with continuous business
support and innovation.
Home Instead Senior Care
franchisees build a team of
highly trained, qualified care
professionals responsible for
managing and delivering care and
companionship to their clients.
Continuous business support is
provided by a national team of
experts responsible for everything
from legal and compliance issues
to the creation and installation of
all systems and processes.
Such support and experience
means that prospective
franchisees looking to enter this
rapidly growing market are not
required to have any previous care
sector experience.
A highly respected and
recognisable brand, Home
Instead Senior Care provides
significant growth opportunities
and healthy operating profits
for franchisees due to the high
demand for its services and the
rapidly ageing population.
Many of the company’s
franchisees speak of the great
personal pride they have
26 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
“Many of the company’s franchisees each other as well. Home
Instead fosters a culture of
speak of the great personal pride they collaboration and together we are
revolutionising the care sector,
have experienced from fulfilling such making a difference to the lives of
an important role in the community” countless individuals.”
If you have entrepreneurial
flair and a desire to support older
experienced from fulfilling care and continued focus on people to live independently,
such an important role in the companionship. get in touch with Home Instead
community, particularly in There are other notable Senior Care.
regards to the independence accolades, including receiving There are currently a number
and peace of mind it provides more than 45 ‘Outstanding’ of territories available in the UK,
clients and their families. inspection ratings from the Care as well as a small number of
Quality Commission, more than resale opportunities.
UNRIVALLED NUMBER any other home care provider.
OF AWARDS Home Instead Senior Care was
The importance of reputation also voted ‘Most Recommended
can never be underestimated, Group’ for the care it provides in
particularly for new franchisees. 2018 by Homecare.co.uk.
The Home Instead Senior Care Together with his senior
commitment to excellence can leadership team, managing
be clearly demonstrated by the director Martin Jones is
unrivalled number of awards focused on creating a culture of
it and its many franchisees collaboration that drives growth
have received. It’s the only and success for everyone across
care company to receive the the network.
prestigious Queen’s Award for He says: “We support our
Enterprise for its innovative franchisees to succeed and
approach to relationship-led encourage them to support
27AT A GLANCE
SPEEDY FREIGHT
Established:
2006
Number of franchised outlets:
46
Location of units:
Throughout the UK and Republic of Ireland
Investment range:
£55,000-plus
Minimum required capital:
£20,000
Contact:
aimee.spilsbury@speedyfreight.com
speedyfreight.com
FULLY DESERVED
Pip Wilkins, CEO of the British
Franchising Association, says:
“Speedy Freight fully deserves its
DELIVERING
nomination for Franchisor of the
Year after sending in a detailed
form showing how they have
THE GOODS
helped the whole network thrive.”
Andrew Brattesani, head of
franchising at HSBC, says: “We’re
using courier services more than
ever and Speedy Freight, which
Speedy Freight’s ‘can do’ attitude has been has been franchising since 2010,
recognised by the franchise industry has grown as a business and done
so in an ethical manner.
N
“Its nomination is testament
ational courier network from full-weight artics to small
to its hard work and I wish the
Speedy Freight has vans. It offers an appealing, low
company the best of luck come
been shortlisted for the risk franchise opportunity to
the awards night.”
Franchisor of the Year Award at prospective business owners,
the British Franchise Association with franchisees typically
HSBC Franchise Awards 2019. recouping the cost of investment “Becoming a finalist is a
Managing director Mike
Smith says: “Becoming a finalist
in year one and seeing a profit
from month one. credit to our robust model
is a credit to our robust model
and dedicated franchisees
As part of the franchise levy,
general managers benefit from
and dedicated franchisees
and colleagues. business development support, and colleagues”
“Our vision is to be recognised IT capability, health and safety
for pride and professionalism in expertise, job allocation and route
delivering innovative expedited planning technology.
solutions, while delivering a first Also part of the package is
class service to all our customers.” financial control management,
with an account representative
NATIONWIDE NETWORK in both accounts payable and
Operating nearly 60 branches accounts receivable, removing
across the UK, Speedy Freight’s cash flow burden.
network of dedicated courier Part of the Eddie Stobart
services means urgent or Logistics family, Speedy Freight
sensitive freight can be collected has grown rapidly in recent years,
within 60 minutes of booking and servicing diverse industries
delivered anywhere in the UK. from retail and ecommerce to
The company moves any size construction and manufacturing.
or shape of consignment, with It also operates across the
access to a fleet of 4,000 vehicles pharmaceutical, defence and
across the country ranging chemical industry.
28 BFA HSBC FRANCHISE AWARDS 2019bfa HSBC Franchise Awards 2019
INSPIRING AT A GLANCE
THE CREATION
IMAGINATION STATION
Established:
2002
The Creation Station impressed the judges of Number of franchised outlets:
120
this year’s bfa HSBC Franchise Awards Location of units:
across the UK
Investment range:
C
from £7,999 (plus VAT)
reative activities are a million children and adults Minimum required capital:
£1,000
force for good in our through its award winning art
Contact:
education, entertainment and craft classes, parties, school maggie@thecreationstation.co.uk
and health care sectors. workshops and clubs and events. 01395 239700, 07584 102296
However, there is a creativity It’s proud to work with leading
crisis in our society. creative companies including
It is reported that one in four Lego, Play-Doh, Usborne Books
girls under 14 self harm, 12.5 and Disney on Ice. And the
per cent of school children are company’s experiences have
disengaged in schools and 25 been featured on BBC, ITV, SKY,
per cent of teachers leave the CBeebies, MTV and Nickelodeon,
profession within five years of as well as being rated five star by
completing their training. thousands of customers.
In a recent survey, 94 per cent
LEARNING AND LIFE of people stated that The Creation
That’s why The Creation Station experiences helped them
Station is passionate about bond with their child and 97
bringing creativity into all per cent said the activities had
areas of learning and life. The increased their child’s creativity.
company is delighted its work has
been recognised and shortlisted
for the prestigious British
Franchise Association Social
“Since 2002, The Creation FRANCHISEE
SHORTLISTED
Enterprise Award. Station has inspired over a Sarah Cressall, founder of The
Since 2002, The Creation
Station has inspired over a million children and adults” Creation Station, says: “We
achieve our positive impact
because of our exceptional family
of 120 fabulous franchise owners.
“One of our franchise owners,
Charlotte Eames is shortlisted
for this year’s Young Female
Franchisee of the Year Award.
She’s an inspirational lady who
is making a significant positive
impact in her community.
“Together we inspire
imagination and nurture
creativity and put our core
values into action.”
The Creation Station’s franchise
owners come from a wide range
of backgrounds, including human
resources, education and finance.
All have benefited from the
company’s training and ongoing
support, which has enabled them
to develop the skills, knowledge
and confidence required to be
their own boss.
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