Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative

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Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
Fast growth beyond
borders: Tech start-ups
reshaping the economy
Venture Capital and start-ups in Germany 2018
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
2   | Venture Capital and start-ups in Germany 2018
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
Introduction
  Fast growth beyond borders: Tech start-ups reshaping the economy

  After years of strong growth, 2018 has set again a new milestone in the development of
  the German Tech start-up ecosystem. The scene has grown up and is attracting investor‘s
  interest from all over the world.

  Funding of German Tech start-ups becomes more and more sustainable and diversified.
  The pipeline of top-funded ventures is no longer driven by a few large-size companies
  in e-commerce and marketplaces but shows a well balanced mix of innovative ideas in
  FinTech, Mobility, Smart Logistic, PropTech and HR related solutions. Berlin is the main
  hub in Germany, driven by its internationality and diversity. Despite some players exiting
  the market, the overall start-up ecosystem in the capital has strengthened after selected
  companies were taken public.

  Top fundings are driven by international investors with only a few German funds able
  to participate in Series B+ rounds. Among the traditional global VC funds investing
  in Germany, we increasingly see sovereign wealth funds and private equity players
  competing for investment opportunities in the German Tech market. After years of
  incubator and accelerator initiatives with mixed results, corporate investors have gained
  further significance in the funding market due to the continued lack of local growth VC
  funds.

  In terms of M&A, corporates remain the most relevant exit channel for start-up founders
  and their VC investors. German ventures are sold in rather early stages, whereby the
  majority of corporate investors are headquartered outside Germany. Apart from corporate
  buy-outs, market consolidation evolves as a key M&A driver in various verticals. Sub-
  scale ventures are acquired by market leaders to accelerate growth, reduce competition
  and realize synergies, primarily in marketing. Besides a few large-size IPOs especially in
  e-commerce, the stock exchange has not been a relevant exit channel for the majority of
  German Tech ventures despite favorable macroeconomic conditions.

  The German Tech ecosystem is well positioned, relevant to the economy, and sufficiently
  strong to absorb potential setbacks as a result of political uncertainty and a changing
  macroecomomic environment. We consider technological expertise and talent as key
  competitive factors in developed economies and look forward to the next growth level.

  Dr. Thomas Prüver               Thomas Nowatzky                      Max Turner
  Partner | EY                    EY                                   EY
  Transaction Advisory Services   Transaction Advisory Services        Transaction Advisory Services

                                                             Venture Capital and start-ups in Germany 2018 |   3
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
Content                                            Executive summary

1   Trends
                                                 8
                                                       German start-ups are full of innovative ideas seen in such
                                                       areas as FinTech, Mobility, Smart Logistics, PropTech and
                                                       HR related solutions.

    2
                                                       As at December 2018, Top 100 German start-ups account for
                                                       an accumulated funding of USD8.1b, which is 43% more than
                                              12       in the year before (on a like-for-like basis). Berlin accounts for
                                                       58 out of top 100 start-ups in terms of funding and represents
    Funding
                                                       the leading Tech hub in Germany.

    3
                                                       Trade sales to international corporations still provide the most
                                                       common exit channel for German Tech start-ups. Since the
                                              20       stock exchange works only for a few large-size ventures, it
                                                       is not yet a relevant exit channel for the majority of German
    Exits
                                                       Tech start-ups.

    4
                                                       Still underserved by global standards, early stage funding has
                                                       impressively developed in Germany with well balanced liquidity
                                              28       supplies in Seed and Series A rounds. We observe a clear trend
                                                       towards growth stage investors, including corporates and
    Investors
                                                       financial investors.

4    | Venture Capital and start-ups in Germany 2018
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
Dashboard

                                                                   AI seen as key disruptive
  Trending       FinTech, Mobility, Smart           Outlook for
  business                                                         technology applied in all industry
   models        Logistics, PropTech and HR        future trends
                                                                   verticals

   Top 100                                           Top 10

                 USD8.1b                                           USD1.7b
  start-ups’                                        start-ups’
 accumulated                                       new funding
fundings until                                       volume
    2018                                              2018

                                                                   We do not expect a significantly
                 Cross-border transactions still
                                                   Outlook for     increasing IPO market in Germany
 Exits 2018      provide the main exit channel     future IPOs
                                                                   for ventures valued below
                 for German start-ups
                                                                   USD500m

                 USD6.4b
                                                      Biggest

                                                                   USD0.4b
                                                   fund raise of
 New funds
                                                   a German VC
  in 2018
                                                      fund in
                 (disclosed)                           2018

                                                                      Venture Capital and start-ups in Germany 2018 |   5
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
6   | Venture Capital and start-ups in Germany 2018
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
Breakdown of key terms

                                                          Investments

With investments we refer to fundings, M&A deals and IPOs, which involve German start-ups, operating a digital business
model. Investments in life science, BioTech or non-digital start-ups have not been considered in this study. For this reason,
investments presented in the 2018 EY Start-up Barometer (619) and in this study (594) are different.

            Funding                                          M&A                                              IPO

We define funding as equity or               M&A activity comprises                        We define an initial public offering
debt financing with a change of              acquisitions of German start-ups              (IPO) as a public offering in which
ownership below 50% provided to              with a change in ownership of more            a start-up founded in Germany sells
a German-based start-up that                 than 50%.                                     shares for the first time.
operates a digital business model.

                                                                                    Exit

                                                          Key player

     Investors (Corporate and Financial)                                                     Start-up

We define investors as market participants acquiring                Start-ups are companies generally younger than 10 years
shares in German-based start-ups in course of either                that are operating digital business models. Exceptions
funding or M&A. A company is considered corporate                   might apply for older companies that have digitally
when its primary business is non-finance related, e.g.              transformed their business model during the last 10
industry or service provision. We define an investor as             years.
a financial investor when its primary activities are
investing or financing related.                                     The digital sector comprises companies mainly focused
                                                                    on the sectors consumer products and services, software,
                                                                    IT services, media and entertainment or retailing/
                                                                    distribution.

     Corporate                          Financial

                                                                                       Venture Capital and start-ups in Germany 2018 |   7
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
8   | Venture Capital and start-ups in Germany 2018
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
Trending industry clusters appear
similar to prior year, now even more
accelerated by ML/AI technology
             FinTech                                          Mobility                                Smart Logistics

FinTech start-ups have been                     Business models offering last mile           Smart logistics are gaining
evolving to offer a comprehensive               transportation, mobility-as-a-               attention, ranging from
set of services, ranging from tax               service and smart parking attracted          digitalization of supply chains
and accounting to B2B online                    the attention of early-stage                 to the introduction of new
banking services and Blockchain-                venture capital investors in 2018.           technologies. Drones and smart
enabled solutions. Foreign                                                                   sensors are being implemented
competitors start to expand into                Key disruptive trends such as                into processes like inventory
the German market, which will                   autonomous driving, electrification          management and shipment
drive consolidation.                            and smart mobility are ready                 tracking.
                                                to kick-off. German digital and
The InsurTech segment exhibits the              mobile infrastructure, which lag
need to come up with innovative                 behind other leading countries, has          In the future, an even more
B2C products as different Tech                  slowed the development of these              pronounced focus on further
trends converge (e.g. IoT and                   trends.                                      implementation of machine learning
HealthTech).                                                                                 is expected to lead to innovations
                                                                                             in risk management solutions along
                                                                                             with a further streamlining of the
                                                                                             supply chain process.

                        PropTech                                                        Human Resources
A growing number of start-ups is keen to improve the                  Start-ups have tackled diverse segments of the recruiting
transparency in the real estate sector by managing                    process – acting either as a platform (broker model),
property availabilities and prices. Online platforms are              or offering selected services, such as applicant sorting
putting old-school real estate brokerages to the test by              services or providing proofed referrals.
providing similar services for free. In addition, co-living
and co-working solutions have continued to be in the
public spotlight and gained significant VC attention.                 Especially, recruiting platforms engaging in specific
                                                                      occupational fields such as medical, IT, legal and logistics
                                                                      received significant VC funding in 2018.

                                                     Artificial Intelligence

Machine Learning (ML)/Artificial Intelligence (AI) remains the driving force behind more and more start-ups, aiming to
facilitate innovations or optimize processes.

The German government is showing interest in establishing the country as a hub for ML/AI. A joint master plan is driven by
renowned research institutes such as the German Research Center for AI and the AI arm of the Fraunhofer Institute (IAIS).

                                                                                         Venture Capital and start-ups in Germany 2018 |   9
Fast growth beyond borders: Tech start-ups reshaping the economy - Venture Capital and start-ups in Germany 2018 - EY Start-up-Initiative
German start-ups draw attention with
a pipeline full of innovative digital
ideas and new business models
Selected national ventures1

                       FinTech                                 Mobility                         Smart Logistics

      • Coya                                         • Ceverciti                       • Blik
      • FinCompare                                   • Cluno                           • Cargo.one
      • Grover                                       • Tier Mobility                   • doks.innovation
      • omni:us                                      • Wind Mobility                   • ParcelLab
      • Penta                                        • Wirelane                        • Sennder

                                    PropTech                                        Human Resources

      • Casavi                                                         • Bunch
      • Inreal Technologies                                            • HeavenHR
Source: Newsletters, press releases, EY Analysis
1
      • PROJECTS
    Selection only for illustrative purpose.                           • Loopline Systems
      • Store2Be                                                       • Talentry

Selection for illustrative purpose only
1

10 | Venture Capital and start-ups in Germany 2018
Outlook for future trends

               The founders’ main focus is expected to
             shift towards the implementation of AI/ML
            in all areas of business and social life. We do
              not see AI/ML as an own industry cluster
             but consider it as the key technology driver
               behind all disruptive business models.

                                              Venture Capital and start-ups in Germany 2018 | 11
12   | Venture Capital and start-ups in Germany 2018
Top 100 German start-ups
have accumulated USD8.1b
funding as at December 2018
Top 100 start-ups by maturity, 2018                               Top 100 start-ups by business model, 2018

                      Top 100 – Founding year                                                        Top 100 – Business model

  Variable                                               Total      Variable                                                     Media/             Total
               0–3        4–6       7–10         10+                                                   Retail/e-
                                                                                FinTech   Software                   Mobility     Enter-   Other
              years      years      years       years                                                 commerce
                                                                                                                                tainment

  #Firms       19          40        25          16       100        #Firms       21         19           14            8          4        34      100

  Funding      926       4,069     1,672        1,468    8,135      Funding     1,763       886         2,246         800         619      1,821   8,135

  Average      51         102        67          92       81        Average       84         47          160          100         155       54       81

Remark: Outlined funding volumes and averages are in USDm.
Note: Fundings announced after 31.12.2018 are not considered throughout the complete study (e.g. the USD300m funding for N26 announced in January 2019).

Number of top 100 start-ups by city, 2018

                                    Hamburg                                                                        Berlin

                                       #6                                                                          #58

                                   Other cities

                                                                                                                Munich

                                      #22
                                                                                                                   #14
Source: Crunchbase, Mergermarket, Deutsche Start-ups, Gründerszene, Deutsche Börse Venture Network, Press Releases, December 2018

In recent years, the German start-up                    However, the composition of the top                In addition, a large number of new rising
funding was skewed by considerable                      100 list has significantly changed. The            stars gained investors’ attention and
investments in a few large-size ventures,               Rocket Internet backed companies                   attracted fresh money. Similar to previous
such as HelloFresh, Delivery Hero and                   Delivery Hero, HelloFresh, Westwing                years, innovative German companies still
Auto1. This development has rather                      and Home24, which previously received              operate a wide variety of business models,
tended towards a much more diversified                  considerable funding, went public in               albeit an investment focus on mature
and balanced funding ecosystem in                       recent years and are, therefore, not               FinTech and e-commerce start-ups
2018. We have analyzed the top 100                      considered as start-ups within our 2018            can be observed. Later stage FinTechs
start-ups in terms of funding and                       top 100 list. For comparison purposes,             received fundings that exceeded USD60m
classified these companies by maturity                  we adjusted previous year accumulated              per entity in 2018.
and business model.                                     funding figures for these cases (a so
                                                        called like-for-like analysis). On this            Berlin is still Germany’s start-up hotspot,
Top 100 German start-ups account for                    basis we observed an increase of total             albeit other cities, such as Munich, are
USD8.1b accumulated funding as at                       accumulated funding by significant 43%             gaining attractiveness, especially with
December 2018.                                          comparing to 2017.                                 regard to Deep Tech.

                                                                                                          Venture Capital and start-ups in Germany 2018 | 13
The composition of top 10 start-
ups shows a lower concentration
compared to last year’s list
In comparison to last year's top 10 list,                        SoundCloud                     N26 announced to reach break even short
funding is less concentrated as at                                                              or mid term, depending on how much the
December 2018 after Delivery Hero,                   Founded in 2007, the firm operates a       company wants to invest into growth. It
HelloFresh, Westwing and Home24                      music network platform. Over the last      is driving the international expansion
went public and, thus, are not included              several years, the venture has raised      with focus on the UK and US market.
in the 2018 list.                                    USD468m funding. In Q3/2017, the
                                                     cash injection of USD170m was led by                     Auxmoney
The 2018 top 10 list is characterized                Temasek and The Raine Group.
by a wide group of companies, mainly                                                            Established in 2007, the company acts
operating in FinTech, e-commerce, or                              About You                     as an online peer-to-peer loan marketplace,
online travel business models. For the                                                          assessing the creditworthiness of
first time of this study series (since               The e-commerce fashion retailer is part    borrowers by using machine learning
2015), none of the top 10 companies                  of the German Otto Group and was           algorithms. Auxmoney received an
is primarily funded by Rocket Internet.              founded in 2014. In 2018, the company      accumulated funding of USD198m as
                                                     received USD300m funding, which was        at December 2018. The competitor
Growth and later-stage financing rounds              led by the strategic investor Bestseller   landscape comprises the German start-up
are still led by international investors,            Fashion Group. With a valuation of         Smava and the Lending Club (US).
(e.g. Softbank, Sequoia, Accel, New                  USD1b, the company became the first
Enterpise Associates, Kleiner Perkins,               start-up unicorn in Hamburg.                          GetYourGuide
Vitruvian Partners or Temasek).
However, we observe a trend that a                                 Kreditech                    Established in 2009, the tourism and
growing number of corporate investors                                                           travel booking platform offers a variety
participate in larger German funding                 Established in 2012, the FinTech company   of travel experiences through its global
rounds (e.g. Tencent, Allianz, Otto or               operates as an online platform offering    supplier network. In 2017, the company
Shell).                                              financial products to consumers by using   received a funding of USD75m led by
                                                     machine-learning technologies and          Boston-based Battery Ventures. With a
Funding of rising stars continues to soar,           online data. Kreditech received a total    total funding of USD171m, GetYourGuide
albeit it seems questionable whether                 funding of USD299m, excluding a debt       is considered as a potential IPO candidate
this development will persist in the light           injection (EUR200m in 2015, led by         in the near future.
of increasing interest rates and political           Victory Park) and including an equity
uncertainty.                                         funding (EUR110m in 2017, led by PayU).                    Sonnen

                                                                    GoEuro                      Founded in 2008, the lithium based
              Auto1 Group                                                                       energy storage start-up received a Series E
                                                     Founded in 2012, the Berlin-based          funding of USD71m from Shell Ventures
Established in 2012, Auto1 operates                  venture acts as a meta search tool to      and existing shareholders in 2018. The
Europe's leading marketplace for pre-                compare and book travels by train, bus,    total funding accounts for USD168m.
owned vehicles today. With a funding                 plane and car in Europe. In 2018, the
round of USD128m in April 2015, Auto1                company raised a funding of USD150m,               Frontier Car Group
gained the attention of the start-up                 led by Kinnevik, Temasek and Hillhouse.
scene. Further investments in 2017                   With a total funding of about USD300m,     Founded in 2016, the Berlin-based
(EUR396m equity and debt financing                   GoEuro is now one of the highest funded    company received a funding of USD130m
lead by Princeville Global) and 2018                 travel start-ups in Europe.                in 2018. The venture develops, launches,
(USD560m from Softbank, valuing the                                                             and operates pre-owned vehicles
firm at EUR2.9b) followed. As of today,                                N26                      marketplaces within emerging market
Auto1 is one of the highest valued                                                              economies such as Nigeria, Mexico,
unlisted start-ups in Europe.                        The Berlin-based online banking provider   Chile, Pakistan, and Indonesia. Amongst
                                                     received an investment of USD160m          others, investors are Balderton Capital,
                                                     from Tencent and Allianz X in 2018.        Partech Ventures, Naspers, TPG Growth.

14 | Venture Capital and start-ups in Germany 2018
Top fundings in 2018 were
 once again driven by foreign
 investors
    Top 10 accumulated funding volumes (disclosed funding volumes in 2018; before Exit)

                                                                                                                                                                           USD
                                                                                                                                                                          560m
                                                                                                                                                                         (Jan. 2018)

                                                                                                                                                            USD
                                                                                                                                                           300m
                                                                                                                                                         (July 2018)

                                                                                                                                           USD
                                                                                                                           USD
                                                                                                          USD                             160m
                                                                                                                          150m
                                                                                           USD           130m           (Oct. 2018)
                                                                                                                                        (March 2018)

                                            USD              USD           USD            100m          (May 2018)2
                            USD
                                            67m              71m           74m          (Aug. 2018)
                            65m
                                                          (May 2018)     (May 2018)
                          (Jan. 2018)    (March 2018)

                          Smava         SolarisBank       Sonnen         Design         Deposit        Frontier         GoEuro            N26          About You         Auto1
Key investors Venture

                                                                         Offices       Solutions      Car Group

                        • Vitruvian     • BBVA          • Shell        • EMH          • Vitruvian     • OLX           • Kinnevik      • Allianz X      • Bestseller    • SoftBank
                          Partners      • Visa            Ventures       Partners       Partners        Ventures      • Temasek       • Tencent
                                        • Lakestar      • Existing     • Art-Invest   • Kinnevik      • Balderton     • Hillhouse
                                                          share-                      • Existing        Capital
                                                          holders                       share-        • TPG Growth
                                                                                        holders       • Fraser
                                                                                        (such as        McCombs
                                                                                        e.ventures)     Capital
                                                                                                      • Autotech
                                                                                                        Ventures

    Source: Crunchbase, Mergermarket, Deutsche Start-ups, Gründerszene, Deutsche Börse Venture Network, Press Releases, December 2018
    2
            Includes two funding rounds

                                                                                                                                Venture Capital and start-ups in Germany 2018 | 15
Top 5 fundings in 2018
account for USD1.3b, up by 30%
Top 5 funding volumes3 2018 vs. 2017 (disclosed funding volumes; before Exit; on a like-for-like basis)

                                                                                                    2017       2018

                                                                            Auto 1                    396      560                              Auto1

     USD 1.3b                                                               Soundcloud                239      300                         About You

                                                                            Lampenwelt                132      160                               N26

                               USD 1.0b                                     Kreditech                 121      150                            GoEuro

                                                                            Lilium Aviation            90      130                  Frontier Car Group

                   2018                                2017                                             In USDm

Source: Crunchbase, Mergermarket, Deutsche Start-ups, Gründerszene, Deutsche Börse Venture Network, Press Releases, December 2018
3
    Based on publicly available information; could include secondary market transactions

16 | Venture Capital and start-ups in Germany 2018
Total accumulated funding
increased by USD2.5b to USD8.1b
as at December 20184
    Top 100 start-ups located in Germany (based on total accumulated funding until December 2018, excluding IPOs)
    #      Target name                    Location                 Target profile                                 Founding year        Total funding value USDm5

    1      AUTO1 Group                    Berlin                   Car retailing platform                         2012                 1.084

    2      SoundCloud                     Berlin                   Music streaming                                2007                 468

    3      About You                      Hamburg                  E-commerce (fashion)                           2014                 300

    4      Kreditech Holding6             Hamburg                  Big data credit scoring                        2012                 299

    5      GoEuro                         Berlin                   Travel search engine                           2012                 296

    6      N26 7
                                          Berlin                   Banking technology                             2013                 213

    7      Auxmoney                       Dusseldorf               Peer-to-peer lending                           2007                 198

    8      GetYourGuide                   Berlin                   Travel recommendations                         2009                 171

    9      Sonnen                         Wildpoldsried            Lithium based energy storage                   2008                 168

    10     Frontier Car Group             Berlin                   Used-automotive marketplace                    2016                 152

    11     Deposit Solutions              Hamburg                  Open Banking platform                          2011                 144

    12     Smava                          Berlin                   Lending platform                               2007                 133

    13     Lampenwelt    8
                                          Schlitz                  E-commerce (lamps)                             2004                 132

    14     Dreamlines                     Hamburg                  Platform for ship cruises                      2012                 126

    15     Spotcap                        Berlin                   Lender for SME enterprises                     2014                 113

    16     SolarisBank                    Berlin                   Banking platform                               2016                 111

    17     eGym                           Munich                   Fitness products                               2011                 109

    18     Tado                           Munich                   Heating application                            2011                 109

    19     Lilium Aviation                Gilching                 Electric vertical take-off and landing jet     2014                 101

    20     Lesara                         Berlin                   Online retailer                                2013                 100

    21     Movinga                        Berlin                   Moving services                                2015                 93

    22     ResearchGate                   Berlin                   Knowledge network                              2008                 88

    23     Blacklane                      Berlin                   Driver services                                2011                 82

    24     Contentful                     Berlin                   Content publishing technology                  2013                 78

    25     Celonis                        Munich                   Process Mining Software                        2014                 78

    26     Blue Yonder                    Karlsruhe                Big data technology                            2008                 75

    27     Design Offices                 Nuremberg                Working spaces solutions                       2008                 74

    28     Helpling                       Berlin                   Household services                             2014                 73

    29     Thermondo                      Berlin                   Heat and power technology                      2012                 72

    30     Mister Spex                    Berlin                   E-commerce (glasses)                           2007                 70

    31     Ada Health                     Berlin                   Personalized health technology                 2011                 69

    32     Hoccer                         Berlin                   Messenger app                                  2009                 69

Source: Crunchbase, Mergermarket, Deutsche Start-ups, Gründerszene, Deutsche Börse Venture Network, Press Releases, December 2018
4
    Comparison to previous year on a like-for-like basis
5
    Based on publicly available information; could include secondary market transactions and venture debt
6
    Adjusted for USD215m debt payments in comparison to last year’s list
7
    Excluding USD300m funding in January 2019
8
    Adjusted for USD59m debt payments in comparison to last year’s list

                                                                                                                Venture Capital and start-ups in Germany 2018 | 17
Median funding size among
top 100 start-ups increased from
USD34m to USD46m
    Top 100 start-ups located in Germany (based on total accumulated funding until December 2018, excluding IPOs)
    #      Target name                  Location                   Target profile                           Founding year    Total funding value USDm9

    33     Simplesurance                Berlin                     Insurance platform                       2012             68

    34     Raisin (Weltsparen)          Berlin                     Deposit brokerage platform               2013             68

    35     Open-Xchange                 Nuremberg                  Communication software                   2005             68

    36     Outfittery                   Berlin                     Personal shopping service                2012             60

    37     Native Instruments           Berlin                     Audio production and DJing               1996             59

    38     Huuuge Games                 Berlin                     Mobile games                             2014             57

    39     Instana                      Solingen                   Performance management software          2015             57

    40     Lamudi (Now Jumia House)     Berlin                     Real estate platform                     2013             56

    41     Arago                        Frankfurt                  Automation of IT operations              1996             55

    42     Market Logic Software        Berlin                     Market research software                 2006             55

    43     Uberall                      Berlin                     Marketing cloud services                 2012             55

    44     XOLUTION                     Munich                     Reclosable beverage container solution   2011             53

    45     Signavio                     Berlin                     E-Business process mgmt.                 2009             53

    46     WeQ                          Berlin                     Mobile AdTech                            2018             50

    47     Brillen.de                   Wildau                     E-commerce (glasses)                     2012             50

    48     Navabi                       Aachen                     E-commerce (plus-size fashion)           2009             46

    49     Scalable Capital             Munich                     Digital investment service               2014             46

    50     NavVis                       Munich                     Visualization software                   2013             46

    51     Carmudi                      Berlin                     Car classifieds platform                 2013             45

    52     Freeletics                   Munich                     Digital fitness company                  2013             45

    53     LIQID Investments            Berlin                     Digital wealth management                2015             44

    54     Clark                        Berlin                     Insurance platform                       2015             44

    55     Dedrone                      Kassel                     Drone detection technology               2014             43

    56     Global Savings Group         Munich                     Commerce platform                        2012             41

    57     Coya                         Berlin                     Digital insurances                       2016             40

    58     LeanIX                       Bonn                       SaaS for IT Portfolio Management         2012             40

    59     Searchmetrics                Berlin                     Online marketing                         2007             39

    60     KONUX                        Munich                     Sensor solutions                         2014             39

    61     Enfore (NumberFour)          Berlin                     SaaS services                            2009             38

    62     Orderbird AG                 Berlin                     iPad POS system                          2011             37

    63     Volocopter                   Bruchsal                   Manned electric & air taxis              2012             37

    64     Price f(x)                   Pfaffenhofen               Price management and optimization        2011             37

    65     EnOcean                      Oberhaching                Sensor solutions provider                2001             36

    66     reBuy                        Berlin                     Online reselling platform                2009             36

Source: Crunchbase, Mergermarket, Deutsche Start-ups, Gründerszene, Deutsche Börse Venture Network, Press Releases, December 2018
9
    Based on publicly available information; could include secondary market transactions and venture debt

18 | Venture Capital and start-ups in Germany 2018
62% of top 100 start-up’s funding
volume is related to Berlin
 Top 100 start-ups located in Germany (based on total accumulated funding until December 2018, excluding IPOs)
 #         Target name                   Location                  Target profile                              Founding year        Total funding value USDm10

 67        B2X Care Solutions            Munich                    Customer care solutions                     2007                 35

 68        AEVI International            Paderborn                 Cross-border payments                       2015                 35

 69        Cynora                        Bruchsal                  High-efficiency OLED technology             2008                 35

 70        Blinkist                      Berlin                    E-books technology                          2012                 35

 71        Infarm                        Berlin                    Farm equipment supplier                     2012                 34

 72        Tourlane                      Berlin                    Personalized travel                         2016                 34

 73        EyeEm                         Berlin                    Photography community                       2011                 34

 74        Wefox (FinanceFox)            Berlin                    Insurance brokerage                         2014                 34

 75        CupoNation                    Munich                    Coupons                                     1912                 33

 76        Babbel                        Berlin                    Language learning application               2007                 33

 77        Foodspring                    Berlin                    Fitness and sports nutrition                2009                 33

 78        Watchmaster                   Berlin                    Luxury watches                              2015                 32

 79        Stocard                       Mannheim                  Digital wallet provider                     2012                 31

 80        Tier Mobility                 Berlin                    E-scooter sharing platform                  2018                 31

 81        Finiata                       Berlin                    Automated micro-factoring                   2016                 31

 82        Webtrekk                      Berlin                    Data intelligence solutions                 2003                 31

 83        BrandMaker                    Karlsruhe                 Marketing resource management               2008                 30

 84        Wunder Mobility               Hamburg                   Mobility services                           2014                 30

 85        Cleverciti Systems            Munich                    Intelligent parking management              2012                 30

 86        Clue                          Berlin                    Female health app                           2013                 30

 87        Grover                        Berlin                    Consumer electronics rental                 2015                 30

 88        Geld-für-Flug                 Dusseldorf                LegalTech                                   2016                 30

 89        ottonova Holding AG           Munich                    Private health insurance                    2015                 30

 90        McMakler GmbH                 Berlin                    Real estate agency                          2015                 29

 91        Adjust                        Berlin                    Analytics and BI platform                   2012                 29

 92        Camunda                       Berlin                    Workflow automation                         2008                 28

 93        Shopwings                     Berlin                    Groceries delivery services                 2014                 28

 94        Jimdo                         Hamburg                   Website creation platform                   2007                 28

 95        xBav                          Munich                    Digitizing private pensions                 2008                 27

 96        Element                       Berlin                    Insurance products                          2017                 27

 97        Netbiscuits                   Kaiserslautern            Platform for app development                2000                 27

 98        Omni:us                       Berlin                    AI-powered insurance technology             2015                 27

 99        HomeToGo GmbH                 Berlin                    Vacation rental platform                    2014                 27

 100       Bettermarks                   Berlin                    Online mathematics platform                 2008                 27

Source: Crunchbase, Mergermarket, Deutsche Start-ups, Gründerszene, Deutsche Börse Venture Network, Press Releases, December 2018
10
     Based on publicly available information; could include secondary market transactions and venture debt

                                                                                                             Venture Capital and start-ups in Germany 2018 | 19
20 | Venture Capital and start-ups in Germany 2018
We identified three key developments,
which describe the 2018 M&A
start-up environment in Germany
Highlights in German M&A start-up market in 2018

                  1
  Foreign investors are
                                                                             2
                                                          Acquisitions by corporates
                                                                                                                          3
                                                                                                            Market consolidation
  predominantly from other                                remain by far the most                            evolves as a key driver for
  European countries, while                               important exit channel                            M&A activities in Germany.
  investors from Asia and the                             for innovative and young
  Middle East are increasingly                            companies.
  emerging from the shadow
  of US investors.

Outlook

Numerous large-size exits can be                        We expect another year of continued              Despite favourable macroeconomic
expected in 2019 due to the commercial                  M&A activity, however, still at a lower          conditions, we do not expect an
success of ventures that have attracted                 level compared to the US and the UK.             increasing IPO market in Germany for
the interest of incumbent market                        Early stage money increasingly helps             ventures valued below USD500m.
participants, and the strong pipeline of                German start-ups to gain scale before
start-ups with material funding.                        being sold to corporates in rather early
                                                        stages.

 Selected M&A deals in Germany (2018)
 Target name                          Target location   Target description         Buyer name                Buyer country         Buyer description

 Delivery Hero (German business
                                      Berlin            Food delivery services     Takeaway.com              The Netherlands       Food delivery services
 incl. Foodora, Pizza de and other)

 FINANZCHECK.de                       Hamburg           Credit comparison          Scout24                   Germany               Comparison portal

 Relayr                               Berlin            IoT middleware             Munich Reinsurance        Germany               Reinsurance

 Parfumdreams                         Miltenberg        Parfum e-commerce          Douglas Holding           Germany               Parfum retail

 Priori Data                          Berlin            Mobile data intelligence   appScatter                UK                    SaaS app platform

Brainloop                             Munich            Corporate collaborations   Diligent                  US                    Enterprise governance

 Softgarden                           Berlin            E-recruiting               Investcorp                Bahrain               Investor

 Blue Yonder                          Karlsruhe         Data science               JDA Software              US                    ERP/SC software

Source: Crunchbase, Deutsche Start-ups, Gründerszene, Press Releases

                                                                                                        Venture Capital and start-ups in Germany 2018 | 21
Recent trends indicate that
M&A activities are diminishing
comparing to VC funding
Number of investment activities (German-based start-ups, based on disclosed data)

                                                          Funding/IPOs       M&A

                                                                       453   155     2016

                                                                       481   138     2017

                                                                       594   129     2018

                                     2016                                2017                        2018

                                     25%                                 22%                         18%
                                     75%                                 78%                         82%

Source: Crunchbase, Deutsche Start-ups, Gründerszene, Press Releases

In recent years, investment activities               Acquisitions by corporates remain by        Lendico, a Berlin-based Rocket Internet
in the start-up scene have increased                 far the most important exit channel         backed peer-to-peer lending platform,
steadily, reaching an all-time high in 2018.         for start-ups. Approximately 87% of all     was acquired by ING Diba. The deal
Both financial investors and corporates              exits (non-IPO) in 2018 are related to      received wide media coverage and has
consider investments in German start-                corporates, which represents a similarly    been referred to as a triggering event
ups to be an effective vehicle to lever              high level as in the previous year (88%     regarding the market consolidation
growth potentials and gain rapid access              corporate exits in 2017). We see that       between the banking industry and rising
to disruptive technologies in order to               corporate acquisitions continue to target   FinTechs.
keep up with the global competition in               young companies from the technology
the technology sector.                               sector, particularly FinTech and Software   Blue Yonder, a Karslruhe based
                                                     solution start-ups.                         specialist in AI SaaS solutions for the
The trend of declining numbers of M&A                                                            retail sector, was acquired by JDA
deals continued in 2018. Furthermore, it             Two examples which underpin this trend      Software for an undisclosed amount.
becomes apparent that M&A deals are                  are Lendico and Blue Yonder.                The media landscape often refers to
diminishing relative to new fundings,                                                            the deal as a landmark event and an
which indicates that start-ups are more                                                          indicator showing AI’s progress in the
keen to fuel their burn rate with VC funds                                                       retail industry.
instead of striving for strategic investors.

22 | Venture Capital and start-ups in Germany 2018
7 out of 129 disclosed M&A deals in
2018 related to insolvency cases
There are again a number of prominent      The following examples substantiate this    Epay acquired the insolvent payment
examples of start-up exits which related   trend:                                      start-up Lendstar. The company had
to insolvency cases of young businesses.                                               to file for insolvency in August 2018.
Based on public information, 7 out of      Movinga acquired major parts of the         Subsequently, Lendstar was acquired
129 M&A deals in Germany in 2018 can       Move24 business. After Move24               by Epay, a provider of voucher systems,
be attributed to an event of insolvency.   (established in 2015) had to announce       corporate incentives and payment
However, in our view this number can       its insolvency in February 2018, Movinga    solutions. Epay took over the company's
be even higher as a lot of M&A deals in    took over trademark rights, domains         assets, such as Lendstar’s platform,
fact likely relate to an insolvency and    and a part of the 200 employees. With       which will continue to be operated.
start-ups are not as successful as it is   the takeover, Movinga primarily aimed
published. It can be observed that in      to push ahead with its international
spite of business failures, employees or   expansion by benefiting from existing
intangible assets (e.g. trademark rights   employees and structures.
or customer bases) often represent a
value added for investors, which can be
acquired at a relatively low price.

                                                                                      Venture Capital and start-ups in Germany 2018 | 23
Cross-border transactions
still provide the main exit
channel for German start-ups
Percentage of exits by origin of investor (Germany and rest of the world; based on disclosed data)

                                       2016                                2017                             2018

                                     43% 57%                           46% 54%                          47% 53%

                              German investors                                                       International investors11
Remaining 41% comprise
further various German
cities                                                                                                       Europe

              Hamburg                13%

                                                 13%       Berlin                                             66%
                                                                                       25%
                                                                                                                                      5%
                                                                                                                         4%
         Cologne        5%                                             North America
                                                                                                                                           Asia

        Frankfurt             5%                                                                                        Middle East

                Stuttgart        5%
                                           18%         Munich

                                                                                  German investors    International investors

Source: Crunchbase, Deutsche Start-ups, Gründerszene, Press Releases
11
     Europe excl. German investors

Similar to previous years, the share of              The multitude of investors are domiciled          So far, the investor landscape has been
international investors (corporates and              in European countries, although                   led by Berlin as the main location for
financial investors) remains slightly                investors from Asia and the Middle East           German investors (21% of German
higher compared to national investors.               are stepping into the spotlight with              investors were located in Berlin in 2017).
This implies that cross-border                       increasing frequency. We expect that              In 2018, further major German cities
transactions at European or worldwide                this trend will continue over the next few        such as Munich and Hamburg have
level still provide the most common exit             years and both Asia and Middle East may           caught up strongly.
channel for German start-ups.                        act as key players in the start-up M&A
                                                     market.

24 | Venture Capital and start-ups in Germany 2018
Acquisitions by corporates remain by
far the most important exit channel
Share of corporates and financial investors 2017 versus 2018                                                Exemplary transactions of
(based on disclosed data)                                                                                   corporate investors

                      2017                                                    2018                                          Corporate
                                                                                                                            investors              Target

     12%                                                      13%
                                                                                                               Industrial   Munich Re                relayr

                       88%                                                       87%
                                                                                                                FinTech     Scout24             Finanzcheck

Financial investors                                     Financial investors                                                                        Parfum-
                                                                                                             E-commerce     Douglas
                                                                                                                                                    dreams
                             Corporate investors                                     Corporate investors

Source: Crunchbase, Deutsche Start-ups, Gründerszene, Press Releases

The M&A market is still dominated                    We still see the trend that a material
by corporate exits. Many of these                    share of young businesses is sold to
corporates expect innovative start-                  corporates at an early-stage, rather than
ups to be the driving force of their                 levering the business with the financial
digitalization and related growth                    power of a private equity partner. We
potentials. At the same time, there is               also observe that the consolidation of
no evidence of a material increase in                Tech businesses through a well defined
M&A activities by financial investors.               buy and build strategy is not a common
Only a handful of financial investors such           practice in Germany at the moment.
as Arcus Capital, Capital D or Equistone
Partners Europe were involved in                     German entrepreneurs still appear to
start-up exits this year.                            be discouraged by the involvement of a
                                                     private equity investor and might not see
There is still a lack of late stage VC               the potential or scaling opportunities a
funding in Germany, albeit we see                    consolidation of businesses may provide.
increasingly sovereign wealth funds and
private equity players competing for
investment opportunities in the German
Tech market.

                                                                                                           Venture Capital and start-ups in Germany 2018 | 25
In 2018, 5 start-ups raised
USD0.4b through IPOs
Overview of two biggest IPOs in Germany in 2018                                                In 2018, five start-ups raised USD0.4b
                                                                                               through IPOs. The following profiles
                                                                                               provide some details on the companies
Home24                                                         Raised money in USDm            that went public:
                                                                       177

Valuation at IPO: c. USD705m                                                                   Home24 (money raised: USD177m),
                                                                                               the IPO of this Rocket Internet backed
Profile: Furniture e-commerce                                                                  company intended to obtain the
Foundation: 2009                                                                               required capital to expand the marketing
                                                                    Jun18 IPO                  approach and foster the company’s
                                                                                               business growth.

Westwing                                                       Raised money in USDm            Westwing (money raised: USD155m),
                                                                       155
                                                                                               the Rocket Internet backed furniture and
Valuation at IPO: c. USD618m                                                                   interior design online platform planned
                                                                                               to repay debt and to further invest in
Profile: Furniture e-commerce                                                                  technology and marketing with its IPO
Foundation: 2011                                                    Oct18 IPO                  proceeds.

Marley Spoon (money raised: USD52m)                  Capsensixx (money raised: USD15.5m)       Creditshelf (money raised: USD18.8m)
offers a cook-at-home meal kit service.              is a Frankfurt based small cap. Through   provides an online credit marketplace
The company went public at the Sydney                various subsidiaries the company offers   lending platform for German small- and
Stock Exchange, supported by the fact                risk management, reporting, monitoring,   medium-sized companies.
that Australia is one of its strongest               and administration services in the
markets.                                             financial sector.

26 | Venture Capital and start-ups in Germany 2018
Outlook for the German IPO market

                    A number of German start-ups
                 are currently considered as next IPO
                   candidates. However, we do not
                anticipate an increasing IPO market in
                     Germany for ventures valued
                           below USD500m.

                                             Venture Capital and start-ups in Germany 2018 | 27
28 | Venture Capital and start-ups in Germany 2018
New investment funds focused on
the German market have been set-up
by national and international players
A number of new funds have been              Lea Partners, a venture capital and           Lead Edge Capital, a New York based
announced by both, German and                private equity firm based in Germany,         investment fund, raised USD520m. The
international VCs, which are targeting       has a broad investment profile in terms       investments will be focused on software
German technology companies. The             of venture maturity stage. The firm has       and consumer-facing internet products
volumes of new funds remained at a ten-      raised a single fund of USD236m which is      in the US and Europe. The start-up
digit but slightly lower level compared to   primarily targeting B2B Tech companies        portfolio includes the carpooling platform
the all-time high in 2017.                   in German-speaking countries.                 BlaBlaCar and the food delivery start-up
                                                                                           Delivery Hero.
Among other German players with new          Earlybird is a Berlin-based venture
nine-digit funds, Earlybird, Digital +       capital investor, prioritizing European       Corviglia Capital Fund is a global
Partners, Holtzbrinck or Lea partners        early-stage technology companies. With        FinTech fund, which currently strives to
demonstrated a successful track record       its fund “Earlybird Digital West (Fund        close a USD500m fund. The fund aims on
over the past years.                         VI)“ the company has built-up an              ticket sizes up to USD50m, focusing on
                                             investment vehicle of USD207m. Target         RegTech, AI, cybersecurity and FinTech
 Selected national VC players                industries comprise Deep Tech start-ups       business models.
                                             in German-speaking countries as well as
Rocket Internet, a Berlin-based investor,    Western- and Southern-Europe.                 DN Capital, a global early-stage venture
has been developing and investing in                                                       capital firm, focuses on both seed and
market leading businesses that satisfy       UVC Partners, a Munich-based early-           Series A investments in Europe and
basic consumer needs across sectors          stage venture capital firm, has launched      North America. The firm has closed its
such as marketplaces, e-commerce,            its second fund with USD97m for               latest fund “Global Venture Capital IV”
travel and FinTech. The latest venture       European technology-based B2B                 with a total amount of c. USD236m.
fund “Rocket Internet Capital Partners       start-ups.
Fund” raised USD1b in 2016. Moreover,                                                      SoftBank Investment Advisers, a
the firm intends to raise a new fund with                                                  London-based venture capital firm,
a total amount between USD1-2b.                    Selected international                  specializing in growth and late-stage
                                                        VC players                         start-up investments. SoftBank holds
Digital + Partners, a venture capital firm                                                 USD100b at its disposal to lever
with offices in Frankfurt and Munich, has    Index Ventures, an international venture      investments in business models such
closed its “Digital Growth Fund I” with a    capital fund with offices in London and       as AI, IOT, robotics, BioTech or FinTech
total volume of USD413m. The fund is         San Francisco, invests in companies with      industry. SoftBanks vision funds is
directed on established business models      a focus on FinTech, e-commerce, mobility      currently the largest VC funds on a
in the FinTech and Industrial sector.        and AI. In 2018, the firm has raised more     global level.
                                             than USD1.6b with two funds: USD650m
High-Tech Gründerfonds (HTGF), a             will be invested in early-stage companies;
German-based venture capital firm, is        USD1b will be invested in growth-stage
investing in early-stage business-models     start-ups.
with a focus on high-potential Tech start-
ups. The latest fund “HTGF III” totaled to   Lakestar, a Zurich based venture capital
USD374m.                                     firm, invests in early and growth-stage
                                             business models. Founded by Klaus
Holtzbrinck, one of the largest              Hommels, the fund has been involved in
independent early-stage venture funds in     company exits, such as Spotify, Facebook
Europe, has closed its fund “HV              or Skype.
Holtzbrinck VII” with a total amount of
USD361m. Investments are usually made        Mosaic Ventures, a venture capital firm
in both early and seed-stage companies.      based in London, mainly participates in
                                             Series A rounds. In 2018, the VC closed
                                             a USD150m fund.

                                                                                          Venture Capital and start-ups in Germany 2018 | 29
The table below covers new venture
capital and public funds active
in the German start-up market12
 New institutional funds identified from Q1 2018 to Q4 2018
 #         Investor                     Fund name                                     Location            Volume (USDm)13    Announced

 1         Index Ventures               Index Ventures Growth IV                      London, Geneva                1000      Jul 2018

 2         Lakestar                     European VC Fund                              Zurich                          800     Jul 2018

 3         Index Ventures               Index Ventures IX                             London, Geneva                  650     Jul 2018

 4         Lead Edge Capital            Lead Edge Capital IV                          New York                        520     Aug 2018

 5         EU                           VentureEU                                     n/a                             484     Apr 2018

 6         Digital + Partners           Digital Growth Fund I                         Frankfurt, Munich               413     Jul 2018

 7         HTGF                         HTGF III                                      Bonn                            374     May 2018

 8         Holtzbrinck                  HV Holtzbrinck Ventures Fund VII              Munich, Berlin                  361     Jan 2018

 9         Corviglia Capital Fund       n/a                                           Luxembourg                      250     Oct 2018

 10        KfW Capital                  KfW Capital                                   Berlin                          236     Oct 2018

 11        LEA Partners                 LEA Mittelstandspartner                       Karlsruhe                       236     May 2018

 12        DN Capital                   Global Venture Capital IV                     London                          236     Jan 2018

 13        Early Bird                   Earlybird Digital West (Fund VI)              Berlin                          207     Jul 2018

 14        Mosaic Ventures              Mosaic Ventures II                            London                          150     Oct 2018

 15        Target Global                Target Global Transportation Fund             Berlin                          100     Jun 2018

 16        UVC Partners                 UVC Partners Fund II                          Munich                           97     Apr 2018

 17        Five Seasons Ventures        Five Seasons Ventures Fund I                  Paris                            71     Mar 2018

 18        Ananda Impact Ventures       Ananda Impact Fund III                        Munich                           59     Oct 2018

 19        Speedinvest                  Speedinvest x, Speedinvest f, Speedinvest i   Wien                             59     Jun 2018

 20        ABN Amro Bank                ABN AMRO Digital Impact Fund                  Amsterdam                        47     Mar 2018

 21        42Cap                        42CAP II                                      Munich                           35     Jul 2018

 22        NRW Förderbank               Seed Fund III Aachen                          Aachen                           24     Apr 2018

 23        Hessische Landesregierung    Futury Venture Fonds                          Wiesbaden                        19    June 2018

 24        ERF Schleswig-Holstein       ERF-SH                                        Kiel                              5     Feb 2018

 25        PropTech1 Ventures           n/a                                           Berlin                   undisclosed    Mar 2018

 26        Wilo                         Wincubator                                    Berlin                   undisclosed    Jul 2018

Source: Crunchbase, Deutsche Start-ups, Gründerszene, Press Releases
12
     Accelerator programs are not included
13
     Represents approximate amounts converted from Euro

30 | Venture Capital and start-ups in Germany 2018
The investor landscape has become
more mature, resulting in even lower
barriers for early-stage funding
 Key players active in the German start-up scene categorized by predominant funding stage (selected examples)
 Incubators and Accelerators            Seed and Series A                                                                     Series B and later

 •   BASF New Business                  •   Atlantic Labs                           •   IBB                                   •   Acton Capital Partners
 •   Deutsche Bahn Mindbox              •   BlueYard Capital                        •   IMK Venture Capital GmbH              •   Ananda Impact Ventures
 •   HitFox Group                       •   b-to-v Partners                         •   Partech Ventures                      •   D. Telekom Capital Partners
 •   Hub:Raum                           •   Capnamic Ventures                       •   Paua Ventures                         •   Digital+ Partners
 •   Lufthansa Innovation Hub           •   Cavalry Ventures                        •   Point Nine Capital                    •   Global Founders Capital
 •   METRO Accelerator                  •   Cherry Ventures                         •   Project A Ventures (Otto Group)       •   HCS Beteiligungsges.
 •   Microsoft ScaleUp                  •   Creathor Venture                        •   Redstone Digital                      •   HW Capital
 •   Next Big Thing                     •   Earlybird Venture Capital               •   Rheingau Ventures                     •   Mountain Partners
 •   Next Media                         •   Fly Ventures                            •   Seven Ventures (ProSiebenSat.1)       •   Neuhaus Partners
 •   Project A Ventures                 •   Freigeist Capital                       •   Starstrike Ventures                   •   Target Global
 •   Rheingau Ventures                  •   German Startups Group                   •   Target Partners                       •   Tengelmann Ventures
 •   ProSiebenSat.1 Accelerator         •   HTGF                                    •   TA Ventures
 •   SAP.IO Foundry                     •   HV Holtzbrinck Ventures                 •   UnternehmerTUM VC Partners
 •   Startplatz
 •   TechBoost (Deutsche Telekom)
 •   TechFounders Accelerator

Source: Crunchbase, Deutsche Start-ups, Gründerszene, Press Releases

In comparison to previous years, the                             Corporate accelerator programs: Market observations
investor landscape has reached a certain
maturity. Investments in Tech start-ups
have evolved from a pure VC territory to                The vast majority of the largest German                 Activities of large corporations in the
a market segment in which investment                    corporations aim to institutionalize                    start-up scene are mostly driven by
banks and corporates are engaged to an                  innovations in their companies with in-                 the search for business ideas which
increasing extent.                                      house accelerator programs. The total                   could add value to their core business.
                                                        number of accelerators in Germany                       However, there are certain differences
Seed-stage investments have not solely                  almost doubled in the past two years                    between corporate cultures of start-ups
been driven by business angels or                       since almost all leading German corporates              and large enterprises. In addition, high
governmental-backed VC companies,                       launched new programs.                                  risk aversion and long decision-making
but also by a number of incubators and                                                                          processes of corporates represent
newly institutionalized VC companies                                                                            obstacles to cooperations between both.
from successful former entrepreneurs.

US investors still dominate growth and                                  Selected accelerator programs launched in 2018
later-stage funding rounds due to their
superior financial power. As a result, the
sweet spot for German investors remains                                    Accelerator                                                 Target industry
the investment area below EUR10m.
                                                             Axel Springer & Porsche Accelerator (APX)             Life style, mobility, travel, FinTech, media, health
In this segment, German investors with
the largest funds are the vehicles of
Rocket Internet as well as Earlybird or                                     Next Logistics                                               Logistics
Holtzbrinck.
                                                                           Universal Home                              Smart home & living, intelligent buildings

                                                                          Wayra (re-launch)                               IoT, Data analytics, Cyber security, AI

                                                                                                               Venture Capital and start-ups in Germany 2018 | 31
Key players active in the
German start-up scene (1/5)
         Corporate Ventures                          • SAP.IO                               •   Microsoft Ventures Accelerator
                                                     • Scouting & Coinvestments – E.ON      •   MundiLAB Accelerator – Munich RE
•   Allianz Ventures                                                                        •   Next Big thing
•   Axa Innovation Campus                                                                   •   Next Commerce Accelerator
•   Bauer Venture Partner                                Incubators and Accelerators        •   Next Logistics
•   BCG Digital Ventures                                                                    •   Next Media Accelerator
•   Bertelsmann Investments                          •   Accelerator Frankfurt              •   NFQ Capital
•   Bilfinger Venture Capital                        •   agile Accelerator – E.ON           •   Pando Ventures (Taunusstein)
•   BMW i Ventures                                   •   Allgeier Innovation Lab            •   ProSiebenSat.1 Accelerator
•   Boehringer Ingelheim Venture Fund                •   Allianz X Accelerator              •   RainMaking
•   Burda Digital Ventures (by Acton)                •   APX                                •   Retailtech-Hub (MediaMarktSaturn)
•   Burda Principal Investments                      •   Atlantic Food Labs                 •   Rocket Internet
•   CommerzVentures                                  •   Atlantic Ventures                  •   SAP.IO Foundry
•   Co-pace Continental                              •   Axel Springer Plug and Play        •   Siemens Technology Accelerator
•   DB1 Ventures – Deutsche Börse                    •   BASF New Business                  •   ScaleUp (Microsoft)
•   Deutsche Bahn Digital Ventures                   •   Berlin Hardware.Co Accelerator     •   SpinLab – The HHL Accelerator
•   Deutsche Telekom Capital Partners                •   Betafabrik                         •   Startplatz
•   Diehl Ventures                                   •   Black Forest Accelerator           •   Startup Autobahn Accelerator
•   EnBW New Ventures                                •   BMW Startup Garage Incubator       •   Startupbootcamp Berlin
•   Evonik VC                                        •   Breakthrough-Accelerator           •   StartupDock
•   Fielmann Ventures                                •   CoLaborator (Bayer)                •   TechFounders Accelerator
•   FLUXUNIT – Osram Ventures                        •   Co-pace Incubator – Continental    •   Universal Home
•   Forum Media Ventures                             •   DB Accelerator                     •   Venture Stars
•   Freudenberg Venture                              •   Deutsche Bahn Mindbox              •   VentureVilla Accelerator
•   Gruner + Jahr AG                                 •   Deutsche Bank Innovation Lab       •   W1 Forward InsurTech Accelerator
•   Haas New Media                                   •   Digitalfabrik – Deustche Bank      •   Wattx
•   Hasso Plattner Ventures                          •   EuropeanPioneers Accelerator       •   Wayra Accelerator (Telefonica)
•   Henkel Ventures                                  •   Fantastic Mr. Fox Ventures         •   Xantera Venture Capital
•   HR Ventures                                      •   Finconomy
•   Hydra ventures – Adidas                          •   FinLeap
•   Innogy Ventures                                  •   FinTech Hub – Deutsche Börse                      Investors
•   K – New Media (K-Invest)                         •   Fraunhofer Venture
•   K-Invest Beteiligungs GmbH                       •   Grants4Apps – Bayer                •   2 Welten Investment
•   Lidl Stiftung & Co. KG                           •   Hanse Ventures                     •   20 Scoops Venture Capital
•   Lufthansa Digital Fund                           •   Heartbeat labs                     •   32nd Floor
•   Media + more venture                             •   helios.hub                         •   42CAP
•   Mediengruppe Klambt                              •   hub:raum Incubator – Telekom       •   Alstin
•   Mobile Ventures                                  •   Ideation Hub – Volkswagen          •   AM Ventures
•   MS Ventures                                      •   Inncubator Investments GmbH        •   Ananda Ventures
•   Next 47 (Siemens)                                •   InnoWerft                          •   Asgard Capital
•   NWZ Digital                                      •   leAD Sports Accelerator – Adidas   •   Astutia Ventures
•   Oetker Digital                                   •   Liquidlabs                         •   Atlantic Labs
•   Peppermint Venture Partners                      •   Lufthansa Innovation Hub           •   Aurelius AG
•   Porsche                                          •   Magmatic Ventures                  •   Avala Capital
•   ProSiebenSat.1 Media                             •   Main Incubator                     •   b10 Venture Capital
•   Robert Bosch Venture Capital                     •   Merck Accelerator                  •   Bamboo Ventures
•   SAP Startup Focus                                •   METRO Accelerator                  •   BASF Venture Capital

32 | Venture Capital and start-ups in Germany 2018
(2/5)

•   BayBG                            •   CFH Beteiligungsgesellschaft mbH    •   ECM Equity Capital Mgmt.
•   Berlin Metropolitan Ventures     •   Cherry Ventures                     •   Econnoa
•   Berlin Technologie Holding       •   CologneInvest                       •   Egora Holding
•   Berlin Venture Partners          •   Colonia Private Equity              •   Elite Startups
•   Berlin Ventures                  •   Coparion                            •   EMBL Ventures
•   Bitkraft eSports Ventures        •   Creathor Venture                    •   Emeram Private Equity
•   BlueYard Capital                 •   Crossventures                       •   Engage Ventures
•   bmp media investors              •   Cumberland VC                       •   Engelhardt Kaupp Kiefer
•   BonVenture Management            •   Curious Capital                     •   EnjoyVenture
•   Born2grow                        •   Deutsche Balaton                    •   Enxium
•   Brockhaus Private Equity         •   Deutsche Beteiligungs AG            •   Equistone Partners
•   b-to-v Partners                  •   Deutsche Handelsbank                •   Equity Seven
•   building10 Servicegesellschaft   •   Deutsche Invest Capital Partners    •   eVentures Capital Partners
•   Burgey Business Group            •   Digital + Partners                  •   Extorel GmbH
•   Caesar Business Angels           •   Digital Health Ventures             •   Finlab
•   capiton                          •   Digital Pioneers Germany            •   Finparx
•   Capnamic Ventures                •   Don Ventures                        •   Fly Ventures
•   Catagonia Capital                •   DS Invest                           •   Follow the Rabbit Ventures
•   Cavalry Ventures                 •   Earlybird Venture Capital           •   Found Fair Ventures
•   CD-Venture                       •   eCAPITAL Partners AG                •   Freigeist Capital

                                                                            Venture Capital and start-ups in Germany 2018 | 33
Key players active in the
German start-up scene (3/5)
       Investors (continued)                         •   MK Venture Capital GmbH    •   Statkraft Ventures
                                                     •   Moacon Ventures            •   Steadfast Capital
•   Fresenius Medical Care Ventures                  •   Möller Ventures            •   S-UBG
•   FTR Ventures                                     •   MoTu Ventures              •   S-VentureCapital Dortmund
•   FundersClub                                      •   Mountain Alliance          •   TA Ventures
•   German Ventures                                  •   Müller Medien              •   Target Global
•   GLG Green Lifestyle                              •   Munich Venture Partners    •   Target Partners
•   Global Founders Capital                          •   Mutschler Ventures AG      •   Team Europe
•   GMPVC German Media Pool                          •   Muzungu Capital            •   TechnologieContor
•   GoBeyond                                         •   NABRU Ventures             •   Tengelmann Ventures
•   Grazia Equity                                    •   Neuhaus Partners           •   THI Investments
•   Guano                                            •   Newten Ventures            •   Think.Health Ventures
•   HCS Beteiligungsgesellschaft                     •   Nextfatbusiness            •   Tiburon Unternehmensaufbau
•   HeidelbergCapital                                •   Nordwind Capital           •   Triangle Venture Capital Group
•   Heilemann Ventures                               •   OHB Venture Capital        •   Triginta Capital
•   Heliad Equity Partners                           •   Omnis Mundi                •   TruVenturo
•   HitFox Group                                     •   Paua Ventures              •   TVM Capital
•   HR Alpha Venture Partners                        •   Perpetual Ventures         •   Unternehmertum VC Partners
•   HV Holtzbrinck Ventures                          •   PINOVA Capital             •   UVC Partners
•   HW Capital                                       •   Plutos Group               •   VCDE Venture Partners
•   Ideenschaft Invest                               •   Point Nine Capital         •   Venista Ventures
•   Ilmenau Business Angels                          •   Priority AG                •   Vito One
•   InsurTech.vc                                     •   Project A Ventures         •   Vito Ventures
•   iVentureCapital                                  •   Project Flying Elephant    •   Vogel Ventures
•   J.C.M.B. Beteiligungs GmbH                       •   PropTech1 Ventures         •   Vorndran Mannheims Capital
•   J.F. Müller & Sohn AG                            •   Redstone Digital           •   VR Equitypartner
•   Jaja Investment                                  •   Reimann Investors          •   Wawayaro GmbH
•   June Fund                                        •   Rheingau Founders          •   WeFund
•   Kamran Capital                                   •   RI Digital Ventures        •   Wellington Partners
•   Katjesgreenfood                                  •   Richmond View Ventures     •   WestTech Ventures
•   KIZOO (Karlsruhe)                                •   Saarbruecker21             •   Whitestone Communication Networks
•   Kraut Capital                                    •   SABIC Ventures             •   WOLFMAN.ONE
•   La Famiglia                                      •   Santo Venture Capital      •   XAnge
•   LAFAM Holding                                    •   SBG Sachsen-Anhalt         •   Yesss CAPITAL
•   Lakestar                                         •   Schlegel & Friends         •   ZFHN
•   LBBW Venture Capital                             •   Seed & Speed
•   LEA Partners                                     •   Seed Fonds Aachen
                                                                                             Public institutions,
•   Leonardo Venture                                 •   Senovo Capital Mgmt.
•   Linden Capital                                   •   Seven Miles                      platforms, communities
•   Littlerock                                       •   Shortcut Ventures
•   MairDuMont Ventures                              •   SHS                        •   Bayern Kapital
•   Maxburg Capital Partners                         •   Signals VC                 •   BC Brandenburg Capital
•   Media Ventures                                   •   Sirius Venture Partners    •   Bergfürst AG
•   Menden Ventures                                  •   Smac partners              •   Berlin Partner für Wirtschaft & Tech.
•   Mercura Capital                                  •   S-REFIT                    •   Berlin Startup Academy
•   Metacrew Ventures                                •   Star Ventures Management   •   BetaHaus
•   MGO Digital Ventures                             •   Starstrike Ventures        •   Beteiligungsmanagement Thüringen
•   MIG AG                                           •   Start 2 Ventures           •   Black Chili

34 | Venture Capital and start-ups in Germany 2018
(4/5)

•   bm|t Beteiligungsmanagement                   International              •   Demeter Partners (FR)
•   BridgeMaker                                                              •   DeNA (JP)
•   BTG Hamburg                      •   ABN Amro Bank (NL)                  •   Digital Currency Group (US)
•   Business Angels Agentur Ruhr     •   360 Capital Partners (FR)           •   Dima Ventures (US)
•   Business Angels Club Berlin      •   3M New Ventures (US)                •   DN Capital (UK)
•   Companisto                       •   500 Startups (US)                   •   Dragoneer Investment Group (US)
•   Enpact                           •   83North (IL)                        •   Draper Esprit (UK)
•   ERF Schleswig-Holstein           •   ABC Accelerator (Sl)                •   DST Global (HK)
•   EY Wavespace                     •   ACCEL (US)                          •   e.ventures (US)
•   Factor10                         •   Advancit Capital (US)               •   EchoVC Partners (NI)
•   FIB Fonds                        •   Advent Venture Partners (UK)        •   Ecomobility Ventures (FR)
•   Fundsters                        •   A-Grade Investment (US)             •   Eight Roads Ventures (UK)
•   Genius Venture Capital           •   Allen & Company (US)                •   Emerald Technology Ventures (CH)
•   German Startups Group            •   Altos Ventures (US)                 •   enchant.vc (SG)
•   Green Alley Investment           •   Altpoint Capital (US)               •   Endeit Capital (NL)
•   Grow - Bosch                     •   Alven Capital (FR)                  •   ENIAC Ventures (US)
•   GTEC                             •   AME Cloud Ventures (US)             •   Entrée Capital (UK)
•   Hannover Beteiligungsf.          •   Arkley (PL)                         •   EQT Ventures (SE)
•   Hessische Landesregierung        •   Asia Pacific internet Group (SG)    •   ESO Capital Group (UK)
•   High-Tech Gründerfonds           •   Atlantic Bridge (IE)                •   Felix Capital (UK)
•   Humboldt Innovation              •   Atlas Venture (US)                  •   Finstar Financial Group (RU)
•   IBB Beteiligungsgesellschaft     •   Atomico (UK)                        •   Five Seasons Ventures (FR)
•   IBG Beteiligungsgesellschaft     •   aws Gründerfonds (AT)               •   FJ Labs (US)
•   IFB Innovationsstarter           •   Axivate Capital (NL)                •   FLOODGATE (US)
•   Initiativekreis Ruhr             •   Baillie Gifford (UK)                •   Fosun Group (CN)
•   Invest. Bank Rheinl.Pfalz        •   Balderton Capital (UK)              •   Four Rivers Group (US)
•   Invest. Bank Brandenburg         •   Battery Ventures (US)               •   Frog Capital (UK)
•   ISB Rheinland-Pfalz              •   Benchmark Ventures (US)             •   Frontline Ventures (UK)
•   Kapilendo                        •   Bessemer Venture Partners (US)      •   GE Ventures (US)
•   KfW Bankengruppe                 •   BIP Investment Partners (LU)        •   General Atlantic (US)
•   LemonBlood                       •   BlackRock (US)                      •   General Catalyst (US)
•   Makers                           •   Blumberg Capital (US)               •   Generis Capital Partners (FR)
•   Mantro                           •   Boost Heroes (IT)                   •   German Accelerator Tech (US)
•   MBG Baden-Württemberg            •   Boundary Holding (LU)               •   Gettylab (US)
•   Mittelständische BTG Berlin-B.   •   Breed Reply (UK)                    •   Gimv (BE)
•   Neufund                          •   Bridgepoint (UK)                    •   Global Growth Capital (UK)
•   NRW Bank Kreativ Fonds           •   Bright Capital Digital (RU)         •   GMT Capital (US)
•   Saarländische Wagnisfinanz.      •   CareVentures (LU)                   •   Goldman Sachs (US)
•   Seedcamp Berlin                  •   Cascara Ventures (BE)               •   Google Ventures (US)
•   Seedmatch                        •   Chernin Group (US)                  •   Greycroft Partners (US)
•   SIB Innov.-Beteilig.             •   Cipio Partners (LU)                 •   Greylock Partners (US)
•   SVS Capital Partners             •   Corviglia Capital Fund (LU)         •   Groupe Arnault (FR)
•   TakeOff VC Management            •   CME Ventures (US)                   •   Harbert Europ. Growth Capital (UK)
•   The Angel Club                   •   Coller Capital (UK)                 •   Hartford Steam Boiler (US)
•   VC Fonds BW                      •   Columbia Lake Partners (UK)         •   Helvetia Venture Fund (CH)
•   Wirtschaftsbank Hessen           •   Connect Ventures (UK)               •   Highland Capital Partners (US)
                                     •   Creandum (SE)                       •   Hiventures Investment Fund (HU)
                                     •   Dawn Capital (UK)                   •   HOWZAT Partners (UK)

                                                                            Venture Capital and start-ups in Germany 2018 | 35
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