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GLOBAL VENTURES
MAGAZINE
PM# 42591019 VOLUME THIRTEEN ISSUE ONE • SPRING 2021
ON THE COVER:
Sun River Honey Creates a Buzz
IN THIS ISSUE:
Crossmount Cider Company’s Natural Craft Ciders
Mumm’s Sprouting Seeds Plants Deep Roots
Digging Deeper into Canada’s Potash Industry
SaskTrade Showcase Success
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300 Dewdney Avenue, Regina.
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VOLUME THIRTEEN ISSUE ONE • SPRING 2021
GLOBAL VENTURES is the official quarterly
publication of Saskatchewan Trade and Export
Partnership (STEP). Submissions are welcomed.
The Editor reserves the right to edit for clarity
and length. Please contact the Editor for copy
submission deadlines.
16
Inside
23 14
10
PUBLISHERS:
SPECIAL REPORT BUSINESS ADVISOR
Saskatchewan Trade
and Export Partnership (STEP)
www.sasktrade.sk.ca
Regina: P.O. Box 1787 14 SASKTRADE SHOWCASE 16 SAFE, HEALTHY DIETS
320 - 1801 Hamilton Street, Regina, SK S4P 3C6
Regina 306.787.9210 / Toll Free: 1.888.XPORTSK Goes Virtual Avena Foods Ltd.
Saskatoon: 400 - 402 21st Street East
Saskatoon, SK S7K 0C3 17 AGRICULTURE AND 23 A BETTER WORLD
Saskatoon 306.933.6551 / Toll Free: 1.888.XPORTSK AGRI-VALUE FUELED BY HEMP
Benchmark Public Relations: Directory Blue Sky Hemp
2260 McIntyre Street / Regina, SK S4P 2R9
306.522.9326 / info@benchmarkpr.ca
29 REAL-TIME REMOTE
EDITOR:
Pat Rediger 306.522.9326 / prediger@benchmarkpr.ca
FEATURES TECHNOLOGIES
North Star
ASSOCIATE EDITOR/GRAPHIC DESIGNER: 8 TIME TO DIG DEEPER
Nicole Williams 306.522-1422 / The Mosaic Company 35 ADDING VALUE THROUGH
nwilliams@benchmarkpr.ca
CO-OPERATION
WRITERS: 10 NATURAL CRAFT Co-operatives First
Pat Rediger, Olivia Lawrence, PRAIRIE CIDERS
Michelle Stearns and STEP staff
Crossmount 36 CUSTOMER EXPERIENCE
SALES MANAGER: Cider Company ALWAYS WINS
Don Shalley 306.545.6606 / 2Web Design
dshalley@benchmarkpr.ca 11 NEW INTERNATIONAL
GRAPHIC DESIGNER: TRADE OFFICES
Diana Rapoport 306.522.0923 /
drapoport@benchmarkpr.ca 30 PLANTING DEEP ROOTS DEPARTMENTS
Mumm’s Sprouting Seeds 4 CEO’S REPORT
PRINTING:
Western Litho Printers / Regina, SK Canada 32 CREATING A BUZZ 5 BIZNOTES
DISTRIBUTION: Sun River Honey STEP Member News
Prairie Advertising Ltd. / Regina, SK Canada
6 UPCOMING EVENTS
Publication Mail Agreement # 42591019
Return undeliverable mail to Administration 37 STEPNOTES
Department, Benchmark Public Relations,
2260 McIntyre Street, Regina, SK S4P 2R9. Saskatchewn Tops
Canadian Exports and More
PRINTED IN CANADA
38 STAFF PROFILE
Moisés Ferreira
Cover © Sun River Honey; pages 5/37 © Vectorstock.com
THE NUMBERS ARE IN. The 2020 products also fared well with dimensional lum- As another strong measure of endorsement,
STEP State of Trade report and Membership ber exports increasing by 29 per cent, while 97 per cent of our members indicated they
Survey both highlight the incredible work of oriented strand board (OSB) exports increased would recommend a STEP membership to
Saskatchewan’s export industry in supporting by 97 per cent. other exporters.
the provincial economy during difficult times. These results lead us to believe that the Given a level playing field, Saskatchewan
The annual State of Trade report noted overall positive export growth will carry into exporters will continue to compete with any-
that the total value of Saskatchewan exports the upcoming year. While we recognize con- one on the international stage. In spite of the
reached $30.4 billion in 2020. This marked tinued uncertainties and global pressures in current issues faced by exporters, prospects
a 2.5 per cent increase over 2019 with Sas- for growth in the agriculture value-added in-
katchewan being the only province in Canada dustry remain strong as evidenced by the
to record an increase in exports for the year. success stories highlighted in this edition of
Growth in exports was due to substantial Global Ventures.
volumes of agriculture commodities shipped to
Saskatchewan agri-food
international markets despite the world-wide exports reached $17 billion
downturn in economies during the COVID-19
pandemic. Saskatchewan agri-food exports in 2020, growing 31.4 per
reached $17 billion in 2020, growing 31.4 per
cent from 2019. The numbers demonstrate cent from 2019.
that Saskatchewan has what the world needs.
Trade and Export Development Minister Jer-
emy Harrison noted that these results are a
testament to the sector’s ability to produce world markets, we are forecasting that Sas-
and feed the world which does not pause for katchewan exports will grow between three
a pandemic. and five per cent in 2021.
Export highlights included a 15 per cent I am also pleased to report that 95 per cent
increase in wheat, a 32 per cent increase in of respondents to our annual STEP Member-
durum, a 47 per cent increase in canola seed, ship Survey indicated that they garner “High to
63 per cent increase in peas, and a 96 per very high value” in their membership in STEP.
cent increase in lentils. Saskatchewan’s forest
CEO REPORT Chris Dekker
President & CEO, STEP
BOARD OF DIRECTORS
BOARD CHAIR Michael Chubb GOVERNMENT OF SASKATCHEWAN
Marlin Stangeland Managing Director, SCCL, Saskatoon APPOINTMENTS
CEO, Shercom Industries Inc., Martensville Greg Cruson Rick Burton, Deputy Minister,
General Manager, Dutch Industries Ltd., Pilot Butte Saskatchewan Ministry of Agriculture, Regina
BOARD VICE-CHAIR
Karri Howlett Rhonda Ekstrom Jodi Banks, Deputy Minister,
President, Karri Howlett Consulting Inc., Saskatoon Regina, Saskatchewan Saskatchewan Ministry of Trade and
Export Development
John Hyshka
BOARD MEMBERS President, Prairie Tide Diversified Inc., Saskatoon
Mathew Cey
CEO, Morris Interactive, Saskatoon Mike Popowich
Vice President, TA Foods Ltd., Yorkton
Lisa Aitken
Director, Marketing, Cameco Corporation, Saskatoon Scott Sawatsky, Vice President of Sales &
Marketing, Crestline Coach Ltd., Saskatoon
Kristy Ehman
CEO, Hyon Software Inc., Saskatoon Victoria Rhodes
Director of Sales, DynaIndustrial, Regina
VISION
www.sasktrade.sk.ca Prosperity through trade.
BIZNOTES
STEP members who have noteworthy news are invited to share that
information with Global Ventures for our BIZNotes section. For further
information or to submit content, please contact Heather Swan, Manager -
Marketing & Communications at 306-787-7942 or hswan@sasktrade.sk.ca.
SERVICEBOX Some of the challenges the company has
faced in producing oats as milk have been
cal sisters - Natasha Vandenhurk, who serves
as Chief Executive Officer and Director, and
is reaching success related to the fact that oats are “glutinous.” Elysia Vandenhurk, the Chief Revenue Officer
Mera employs a digestion process that is and Red Seal Chef.
Regina-based Service-
similar to fermentation for alcohol production.
Box recently received a
Goranson says low consumer demand was
$600,000 investment from
among the reasons it took Saskatchewan so
Conexus Capital Inc., Lex Capital and Craig
long to get its own made-in-province oat milk.
Lothian. Jon Clifford co-founded the software
company for small businesses in 2012 with
Mike Schudel. The company was profiled in
our fall 2017 issue.
MYCOMPLY
Originally the company was designed to builds and administers
serve the plumbing and heating industry. software for New York
Over the years it has grown to become a full STEP member, © SCCL
feature software for service companies of all myComply, a pro-
industries. ServiceBox uses Jobbox Software
to get businesses off paper in all business
fessional network for tradespeople has been
chosen by the New York City Department of
SCCL EXPANSION
areas. Whether its job and customer man- Buildings to build and administer software
increases production capacity
agement, work and services management, or behind an innovative construction safety da- Congratulations to SCCL
accounting and billing - ServiceBox software tabase. The Saskatoon-based company is a (The Saskatoon Colostrum
offers it all online. provider of technology used to verify safety Co.) on the continued
With the new funding, the company intends training using mobile technology and cloud- growth and capacity ex-
to develop enhancements in its software and based software to centrally manage safety pansion to keep up with
double its clientele in the next 12-18 months. certifications and training requirements. the company’s volume growth. SCCL is a pri-
ServiceBox currently employees 10 people Standardized safety training is one way the vately held biosciences company that devel-
remotely. city of New York plans to mitigate risk. En- ops and produces innovative products from
suring that all construction workers are ap- dairy cow colostrum.
MERA propriately trained is considered the starting
point for reducing workplace accidents and
Food Group fatalities in the city.
Wayne Goranson, the CEO of Regina’s Mera
Food Group, announced a decade-long journey
of research and development to take plant- GOLDEN
based proteins and turn them into a dairy
substitute. Oat milk has become a popular
OPPORTUNITIES
dairy substitute in recent years, but no com- invests in Three Farmers Foods
pany has stepped up to make it entirely in Saskatchewan’s venture capital fund Golden © SCCL
Saskatchewan until now. Opportunities Inc. recently invested in Three Even through a pandemic, the company has
Goranson says Mera full production of oat Farmers Food Inc., a natural food provider, pushed further to assure they can serve more
milk will begin in May and June, with product which produces dairy and beef producers in the 20 countries
hitting the store shelves in the summertime. camelina oil and that they currently export to. While keep-
He says the beverage will be sold at Co-op healthy roasted ing ongoing production and delivery of their
food stores across Canada. snacks like roasted chickpeas, roasted peas output, SCCL initiated the expansion con-
“We have a research facility here where we and roasted lentils. Their products are all struction in December 2020 and expects this
developed the core technology,” Goranson traceable so consumers can find out exactly phase to be complete and delivering more
said in a recent interview. “COVID reduced where their item was made, and the manufac- capacity through-put by June 2021.
our ability to travel and be outside of the turing process.
country where our production was, so we dis- The privately-owned corporation was
assembled a complete, 10,000-piece factory formed by three farmers, a group of second
in the Dominican Republic and it’s in Saska- and third generation local farmers, and two lo-
toon today.”
SPRING 2021 | GLOBALVENTURES 5
UPCOMING TRADE EVENTS
APRIL 2021 expand to feature virtual booths, a compre-
hensive sampling program, networking op-
portunities, curated retailer/buyer programs,
VIRTUAL TRADE MISSION: and conference programming focused on
Processed Foods - Retail Food product innovations and trends. If you are
a buyer of natural and organic products,
Market Development in Canada
Expo West Virtual Week is being designed
April 2021 (TBC) | Online
to better meet your needs, whether you are
The STEP Agri-value team will continue
an independent natural retailer, a large chain
its efforts to connect STEP members with
prioritizing natural or a buyer wanting to © Seoul Food & Hotel
retail chains, independent grocers, food
break into this increasingly important CPG
health stores, and bakeries in Canada. The showcase a huge selection of premium food
segment.
objective of the activity is to connect STEP and hospitality products and meet quality
members with the purchasing departments Contact: Roy Hawat, Director, Agri-Value
buyers, decision makers and industry ex-
of those establishments or their respective 306 371 1699 | rhawat@sasktrade.sk.ca
perts. Due to the COVID-19 pandemic and
food brokers. international travel restrictions, by partner-
Contact: Jay Albers, Trade Specialist, VIRTUAL TRADE CONFERENCE: ing with the Trade Commissioner Service at
Agri-Value North America the Embassy of Canada in Seoul, STEP will
306 229 1232 | jalbers@sasktrade.sk.ca May 2021 (TBC) | Online organize online events, including seminars
This event will focus on virtually bringing and B2B meetings, for Saskatchewan ag-
riculture and agricultural food exporters to
MAY 2021
in buyers and distributors in key retail
markets throughout the US. STEP will bring attend without travelling.
in retailers, distributors, wholesalers and Contact: Yi Zeng, Senior Director, Asia
VIRTUAL TRADE MISSION: e-commerce companies in the US retail 306 533 0738 | yzeng@sasktrade.sk.ca
Southeast Asia sector. The event will provide members
May 3-14 & June 1-5 | Online with a unique opportunity to meet and work
with retail buyers and decision makers that
By partnering with the Canadian Trade
would have had to travel throughout the
Commissioner Service and other provinces,
US to meet with and present their products
the virtual mission will help STEP agri-value
to them.
members enter South Eastern Asia markets,
including Indonesia, Philippines, Singapore, Contact: Jay Albers, Trade Specialist,
Vietnam, and Brunei Darussalam (TBC). Agri-Value
The virtual mission will take place May 3-14 306 229 1232 | jalbers@sasktrade.sk.ca
VIRTUAL TRADE MISSION:
(Singapore, Vietnam and Philippines) and
SaskTrade Virtual Showcase II
June 1-5, 2021 (Indonesia and Brunei VIRTUAL TRADE MISSION: June 8-9 & June 22-23 | Online
Darussalam). Business to business meet- Ingredients Market
ings will be arranged through Zoom with the STEP will offer members/international
support of a selected service provider. A
Development in Europe buyers the SaskTrade Virtual Showcase II
May 2021 (TBC) | Online to promote Saskatchewan exporters’ goods
market brief webinar will be held prior to the
event to help participating companies learn The STEP Agri-value team will continue and services to the world. The event is
the markets, business cultures, and prepare its efforts to connect STEP members with based on the idea that web technology
for the B2B meetings. food processors in Europe. The objective of can help make the connection between
the activity is to connect members with the Saskatchewan exporters and international
Contact: Yi Zeng, Senior Director, Asia
purchasing departments of those establish- buyers. Utilizing a trade show/conference
306 533 0738 | yzeng@sasktrade.sk.ca
ments or with R & D departments. platform, buyers can view the products and
Contact: Roy Hawat, Director, Agri-Value services of STEP members and connect
306 371 1699 | rhawat@sasktrade.sk.ca with the companies. The SaskTrade Virtual
Showcase II will consist of four live event
days focused on the following sectors and
JUNE 2021 markets:
• June 8-9 - Agriculture and Agri-Food
VIRTUAL TRADE SHOW: (Western Hemisphere focused)
VIRTUAL TRADE MISSION: Seoul Food Show 2021 • June 22 - Construction/Public Works
Natural Products Expo West June 1- 4 | Online (North America focused)
May 24-27 | Online • June 23 - Asia Trade Conference for
Seoul Food & Hotel is Korea’s leading and
NPEW is going virtual for its 2021 edition. Agriculture & Agri-Food
largest international exhibition for the food,
Originally designed to complement the Ana- beverage, hotel, restaurant, food service, Contact: 1 888 XPORTSK (976 7875) |
heim experience with digital programming bakery and supermarket industries. This is info@sasktrade.sk.ca
access, Expo West Virtual Week will now the ideal forum for international exhibitors to
6 GLOBALVENTURES | SPRING 2021
VIRTUAL TRADE MISSION: the event and meet with Saskatchewan STEP members with a unique opportunity
exporters. Due to varying time zones, the to virtually meet with decision makers from
Ingredients Market
event will be held in the evenings and various companies without having to incur
Development in the US include Saskatchewan animal feed and pet travel costs.
June 2021 (TBC) | Online food and ingredient sector overviews from Contact: Roy Hawat, Director, Agri-Value
The STEP Agri-value team will continue its industry leaders and government represen- 306 371 1699 | rhawat@sasktrade.sk.ca
efforts to connect STEP members with retail tatives. Saskatchewan animal feed and pet
chains, independent grocers, food health food and ingredient suppliers will also be
stores and bakeries in Canada. The goal profiled. Post conference, buyers will be
of the mission is to connect STEP mem- able to meet with Saskatchewan suppliers
bers with purchasing departments or their online to further discuss potential partner-
respective food brokers. ships.
Contact: Jay Albers, Trade Specialist, Contact: Yi Zeng, Senior Director, Asia
Agri-Value 306 533 0738 | yzeng@sasktrade.sk.ca
306 229 1232 | jalbers@sasktrade.sk.ca For a complete list of STEP Incoming/Out-
VIRTUAL TRADE CONFERENCE: going Trade Missions and Seminars, please
VIRTUAL TRADE CONFERENCE: Natural Foods
visit www.sasktrade.sk.ca.
Asia Animal Feed & June 2021 (TBC) | Online
Pet Food Trade Conference The event will focus on virtually connect-
June 2021 (TBC) | Online ing STEP members with food processors,
STEP is recruiting animal feed buyers from importers and distributors in the natural
Eastern Asia and ASEAN regions to attend foods’ arena. The virtual event will provide
SPRING 2021 | GLOBALVENTURES 7
Mining is one of Canada’s
safest industries and potash
contributes over $1 billion in wages
and $5.52 billion to our GDP.
Time to
DIG DEEPER
Canada is not on top of the potash pile anymore
SINCE THIS “PINK GOLD” was first found in the Producing more potash in Canada is better for
1940s beneath Canadian soils to the opening of Canada’s first the world and our economy
potash mines in the 1960s, the potash industry grew and ex- A 2020 study conducted by ChemInfo for Mosaic found Ca-
panded to become the largest in the world - until recently. nadian potash is made with approximately 50 per cent fewer
Today, producers mining the plentiful mineral under the prairie greenhouse gas emissions than product produced outside our
soils of Saskatchewan are watching Eastern European mining borders.
companies expand and advance their potash production and “As local producers diligently work to become more sustain-
sales. With the largest reserves in the world under their work able, a concept deeply embedded into the character and mission
boots, Russia holds about 34 per cent of potential potash oppor- of all Canadian potash producers, without parallel environmental
tunity, while Canada sits at about 21 per cent. standards, non-Canadian potash is outputting substantially more
Potash is a commodity. It is an interchangeable good used emissions,” says Bodine.
as an input (fertilizer) to make other goods (food). It is bought “There is no ‘sustainability premium’ added to Canadian pot-
and sold at the lowest cost wherever it is most readily available. ash nor an incentive offered to the companies who act respon-
The selling price is determined by many factors, but it mostly sibly,” he adds.
depends on supply and demand and is set by the market. For every job in the mining industry, at least two more are cre-
While potash producers have little control over the sale price, ated in the supply and service sector. Producers here pay em-
the cost to make a tonne of potash is the differentiator. ployees well above minimum wage, offer top benefits, invest in
their people, communities and business while focusing on mini-
Selling a tonne of potash mizing their environmental footprint.
Labour, materials, shipping, taxes, power and utilities are ordi-
nary expenses across the board; however, recently, companies
mining Canadian potash are seeing one-sided Canada-only add-
ed costs challenging their competitiveness. “Increasing costs and regulatory
“Increasing costs and regulatory structures are significantly
impacting our ability to compete on the global stage. Potash is
structures are significantly impacting our
a global industry with a huge national and local positive impact,” ability to compete on the global stage.”
says Bruce Bodine, Mosaic’s Senior Vice President for North
- Bruce Bodine, Senior Vice President for North America, Mosaic
America.
Canadian potash is laden with the highest royalties and pro-
duction taxes in the world. It is estimated that Russian producers
pay 43 per cent less taxes on operating earnings than a company Mining is one of Canada’s safest industries, and potash con-
mining Canadian potash, and these burdens are starting to influ- tributes over $1 billion in wages and $5.52 billion to our GDP. Fig-
ence business decisions. ures like this are a reminder of the broad and powerful influence
“Companies looking to build mines and invest, evaluate all mining has in our nation.
geographies and options. Potash mining takes massive capital
dollars, and choosing where to invest is a long-term decision,” An uncertain world is depending
states Bodine.
Keeping and attracting large companies in Canada makes for
on a ‘certain’ industry to keep moving
a healthy, thriving economy. Keeping potash moving from a kilo- As the Canadian economy feels the deep effects of the ongoing
meter underground to around the world is big business. COVID-19 pandemic, critical industries carefully forge on. With
increased safety precautions and preparedness, the mining and
While the world needs potash, where it comes fertilizer industry keeps safely working, producing crop nutrients,
like potash, needed by farmers around the world to keep our
from is not the concern of global customers global food supply chain viable.
Right now, producers outside of Canada can get their product While many other industries face immense challenges to
into North America for significantly less than it costs to move bounce back - now is the time to reflect on the importance and
Canadian potash by rail to the neighbouring farmers just south of future-stability of this vital industry. Budgets, growth plans and
us in the United States. Rail service reliability is another problem families are counting on potash to be here for the long-term. We
exporters meet when trying to move Canadian-made products need to work together to grow this industry and make Canada’s
economically. economy stronger for all of us.
“With 95 per cent of Canada’s potash heading out of the coun-
try for export, the ability to get customers the products they are It is time to dig deeper for
asking for when they need them is crucial and has a great impact
on overall cost,” explains Bodine.
our home-grown potash industry
The location of Canada’s landlocked potash reserves adds to “Deliberate and immediate action is needed to ensure Canada’s
the complexity of keeping costs down. The global competition potash industry moves back to the top position in production
sees lower costs on labour and capital. They receive another ad- and exports by improving our overall ability to compete,” says
vantage from their devalued currencies as the global price for Bodine.
potash is set in US dollars. The world is hungry, and its population continues to climb.
Farmers will continue to grow food to feed it. Potash and other
fertilizers improve crop yield and soil health exponentially. That
is why the fundamental story behind fertilizer is an enduring win-
ning proposition.
Do we care where the fertilizer to grow the food the world
needs comes from and how carefully and sustainably it is made?
Canadians need to dig deep and decide: are we ready to get
back on top of the potash pile?
SPRING 2021 | GLOBALVENTURES 9
By the Numbers
≈21%
≈45%
Canada’s potential
potash opportunity $5.52 BILLION
Worldwide potential Mining industry’s annual
potash opportunity
contribution to Canada’s GDP.
International companies can ship their
potash to North America for less than
Canadian producers can ship to the US.
≈34%
Russia’s potential
potash opportunity ≈ 50% LESS GHGs
95% Canadian potash generates approximately
of potash mined 50 per cent fewer greenhouse gas emissions
in Canada is than potash produced outside of our
exported each year borders.
For every job in the
mining industry, at
least two more are
created in the supply
and service sector.
Bruce Bodine is Mosaic’s Senior Vice President - North America,
leading the company’s potash and phosphate businesses, mainly
concentrated in Canada and the US. Bodine has spent time living
Join the conversation
and leading on both sides of the border. Mosaic and its prede-
cessor companies have a 50+ year operating history in the potash
and get all the facts by visiting:
industry in Saskatchewan, Canada. Photos © Greg Huszar; vectors
© vectorstock.com. timetodigdeeper.com.
10 GLOBALVENTURES | SPRING 2021Saskatchewan opens new
international trade offices
The Government of Saskatchewan is establishing an International Trade ucts and strengthening our relationship with Japan, which has the third
and Investment Office Network with offices in key markets. Identified as a largest economy in the world.”
priority in its Growth Plan, Saskatchewan is on track to open new offices in Saskatchewan’s exports to Japan in 2020 were valued at approximately
India, Japan and Singapore this year, with managing directors preparing $1.2 billion, a 69 per cent increase from a decade ago.
for deployment to each of these markets. Saskatchewan’s longstanding of- The Saskatchewan Singapore Office will be led by Greg Eidsness, an in-
fice in Shanghai, China is preparing to co-locate with Global Affairs Canada ternational business development specialist with 15 years of experience in
and has welcomed a new managing director at its helm. public and private sector organizations.
“Saskatchewan has the food, fuel and fertilizer the world needs,” Trade “Saskatchewan’s office in Singapore will serve the province’s interests in
and Export Development Minister Jeremy Harrison said. “The quality and Southeast Asia, including the dynamic and fast-growing markets of Indo-
sustainability of Saskatchewan commodities and products are key advan- nesia, Malaysia, Philippines, Thailand and Vietnam,” Eidsness said. “By locat-
tages we’d like to highlight in these markets. As well, continued and im- ing our office in Singapore, the province leverages the country’s global and
proved access to foreign markets is critical to export growth, which is why regional position as an international hub for business events, industries
we are expanding our international footprint to include these internation- and investors.”
al trade and investment offices.” Saskatchewan’s merchandise exports to the Association of Southeast
With over ten years of experience in international business develop- Asian Nations in 2020 were valued at approximately $1.2 billion, making
ment and foreign affairs, Victor Lee, former Trade and Investment Director, Saskatchewan the largest exporter among all provinces to the region.
Asia Pacific, from Alberta Ministry of Economic Development, Trade and With 28 years of experience in government, clean tech, financial services
Tourism, will lead the Saskatchewan India Office. and industrial manufacturing, with a focus on Greater China and the Asia
“India is the fastest-growing trillion-dollar economy in the world, with Pacific region, Winston Kan will lead the Saskatchewan China Office, locat-
more than 1.3 billion people,” Lee said. “I am thrilled to be leading Saskatch- ed in Shanghai.
ewan’s office in New Delhi and will be working with my team to strengthen “China is Saskatchewan’s second-largest export market and remains a
our relationship with this market.” priority market for the province,” Kan said. “This office is extremely import-
Saskatchewan’s merchandise exports to India in 2020 were valued at ap- ant for Saskatchewan, particularly when it comes to agriculture. In 2020,
proximately $1.2 billion, a 55.3 per cent increase from 2019. Saskatchewan was the largest Canadian agri-food exporter to China with
Paul Pryce will serve as Managing Director for the Saskatchewan Japan agri-food exports valued at $3.2 billion.”
Office in Tokyo after serving Japan’s Ministry of Foreign Affairs for almost Total exports to China in 2020 were valued at $4.1 billion. Saskatchewan
seven years as Principal Advisor to the Consul General of Japan in Calgary, has demonstrated incredible resiliency over the past year, leading Cana-
where he was also responsible for Saskatchewan. da’s economic recovery. Export numbers in agriculture and food products
“Canada now has improved access to the Japanese market, thanks to over the past few months continue to increase, thanks to growing glob-
the Comprehensive and Progressive Agreement for Trans-Pacific Partner- al demand. In 2020, Saskatchewan’s export growth led the nation, with a
ship,” Pryce said. “I’m looking forward to promoting Saskatchewan’s prod- 2.5 per cent increase compared to a 12.2 per cent decline nationally.
SPRING 2021 | GLOBALVENTURES 11CROSSMOUNT Bringing
natural craft
CIDER Company ciders to the
prairies
BY: OLIVIA LAWRENCE
WHAT BEGAN AS six inch saplings has grown to become the said the company originally considered establishing a winery, but after
first craft cider company in Saskatchewan and the largest cider com- reviewing the number of other wineries existing on the prairies, they
pany on the Canadian Prairies. If the company continues to grow as the turned their attention to cider. They had connections with the Horti-
owners expect, it will become the first cider company in North America culture Department at the University of Saskatchewan, and they were
to manufacture a cider with its own type of apple. convinced that not only could apple trees be grown commercially on
Crossmount Cider Company was established in 2014, and it is locat- the prairies, but that people would also be interested in giving cider a
ed just five minutes south of Saskatoon. The orchard and cider opera- try (it is an extremely popular drink in Britain).
tion is part of a larger project that was initiated by local business man, “We thought we could become innovators of this potential new prod-
Duncan McKercher, who wanted to use 400 acres of family owned land uct,” explained Liam McKercher. “So in 2014, we planted 300 apple
to develop a new kind of community. trees, put in a lot of work - like installing deer fencing and irrigation -
After reviewing various options for the land, he decided to create and then the next year, we planted an additional 1,200 apple trees and
a 55+ aging-in-place community that would incorporate the native about 200 pear trees.”
countryside and create dignified homes for residents. In addition to the Developing a cidery is a long-term goal. It takes about seven years
housing development, the community boasts walking trails, a natural for these trees to grow and mature to the point where they can produce
pond that becomes a skating surface during the winter, a wellness cen- large amounts of juice. These trees are currently producing about 2,000
tre, greenhouse, event building, and a planned farmer’s market/café. litres, but in five years, McKercher expects that the orchard will be pro-
Duncan’s son, Liam McKercher, has assumed responsibility for the ducing approximately 45,000 litres.
cidery and tasting room, and he serves as its general manager. He
12 GLOBALVENTURES | SPRING 2021Although it may have been a new venture in you’re able to produce. Flavours can be fruity, The bulk of the company’s marketing has
Saskatchewan, the McKercher family roots run floral or simpler with dry or sweet apples - us- been digital as the company has a strong
deep in Scottish heritage. The family originates ing no carbonation or high carbonation. We online presence and is active on Instagram,
from the hamlet Fortingall and a house called like to experiment with unique blends and sell Facebook/Google Advertising and even Tik
Crossmount, which is located between Perth them out of our tasting room. Some unique Tok. Crossmount recognizes that social media
and Kinross in Scotland, and there are many blends we’ve made in the past include: grape- is one of the strongest ways to reach the mar-
similarities between the Scottish community fruit lavender, vanilla bean chia latte, coffee ket, especially as a small business.
and the Saskatoon development. flavoured cider, and chocolate raspberry,” said Customers spread word-of-mouth advertis-
Crossmount’s current cider is called Flat- McKercher. ing through Crossmount’s tasting room, which
lander. In Scotland people are known as high- He added that the products are all natural, overlooks the apple orchard and pond. Visitors
landers or lowlanders, and in Saskatchewan gluten-free, non-concentrated, and made from enjoy a comfortable and relaxing setting to
you have flatlanders, which is where the inspi- 100 per cent Canadian apples. The company’s sample ciders and make purchases for the trip
ration for the name came from. goal is to use as many Saskatchewan ingredi- home. There are also special events such as
“Flatlander has three main types of cider - ents as possible. skating and cross country skiing that encour-
a refreshing green apple, a tart black currant, In addition to unique cider flavours, the age people to visit the community.
and rosé. We also have two blends that rotate Crossmount orchard is also unique. Apple or- Although Crossmount now enjoys a strong
seasonally. In the summer, we have Pina Loca, chards are a little hard to come by in Saskatch- local presence, McKercher said the company
which is a pineapple infused cider, and in the ewan, and their orchard features Norkent, turned to STEP about a year ago to gain more
winter months we have Winter Spice, which Haralson and Kerr varieties. access to international markets.
is a cinnamon and nutmeg infused cider that The University of Saskatchewan has also “STEP has connected us with customers
can be served either chilled or hot,” explained helped Crossmount produce experimental through ZOOM meetings, trade shows which
McKercher. apples. Crossmount hopes these experimen- display our product, and introduced us to sem-
Originally Crossmount used glass bottles, tal apple trees will eventually be called Cross- inars on local laws and distribution networks.
but now the company has switched to cans, mount Apples. The pear trees are also part of Without their help, it would be difficult to enter
which allows them to produce at a much high- the company’s research to see how well they new markets,” said McKercher.
er rate. Flatlander can be found in liquor stores grow in the Saskatchewan climate. “It’s nice as a small business having such a
and restaurants all across Saskatchewan and Another unique aspect of the orchard is the great team wanting to help you get your busi-
Alberta. Flatlander can be found at 130 differ- 300 desert apple trees that provide customers ness to the next level. We look forward to what
ent locations in Saskatchewan. the opportunity to pick their own apples. The the future has in store for us.”
“One of the most unique things about cider company hopes to have the u-pick operation For more information, visit their website:
is the extraordinary different flavour profiles ready by 2022. www.crossmountcidercompany.ca.
“One of the most unique things about
cider is the extraordinary different
flavour profiles you’re able to produce.
Flavours can be fruity, floral or simpler
with dry or sweet apples.... We like to
experiment with unique blends and sell
them out of our tasting room.”
- Liam McKercher
General Manager
SPRING 2021 | GLOBALVENTURES 13THE SASKTRADE SHOWCASE was much more than a and advanced manufacturing/professional Brad Michnik virtual success - it was a real success with more than 250 export mem- services. Complementing the trade show bers engaging with more than 1,500 registered attendees and over were 20 different webinars promoting different strengths of the prov- 2,000 total participants. The virtual showcase featured international ince and technologies available from Saskatchewan companies. buyers from 80 countries, and from early indications, approximately 60 per cent of members received a substantive trade opportunity from the event. The trade show recorded over “It was a big undertaking with a steep learning curve, but I think we 15,000 booth visits by attendees to did very well establishing and figuring out the virtual platform to get a lot out of it,” said Brad Michnik, STEP’s Senior Vice President of Trade STEP exporting members. On average, Development. STEP used the vFairs online event platform to offer everyone an ex- each booth saw 60 attendees. perience as close as possible to an in-person trade show environment. The platform offered features such as a virtual walk-in lobby, webinar The trade show recorded over 15,000 booth visits by attendees to auditorium, and themed exhibition halls with over 250 booths. Attend- STEP exporting members. On average, each booth saw 60 attendees. ees were able to virtually walk up to any booth, view products and visit “Everyone has their own expectations, but we felt 60 new leads is a representatives. substantive amount in a virtual format. We also know it’s the follow up “Having a platform that has the look and feel of a trade show gave that will really deliver the results. The nice thing about the SaskTrade our members the ability to connect with out-of-province attendees ei- Showcase technology is the analytics that keeps track of booth visi- ther through texting, online chats or even video meetings over the four tors and their contact information, so members can easily reach out to day event,” said Michnik. these people again after the show,” explained Michnik. The inaugural trade show had theme halls to cover the five main “After the show, we conducted an extensive survey of our members, membership sectors: agriculture and agri-food, agricultural technology and we can state that for a virtual event, the satisfaction levels were and equipment, mining and energy, information technology solutions, generally pretty good. It also became clear and one of the biggest les- 14 GLOBALVENTURES | SPRING 2021
Goes VIRTUAL
BY: OLIVIA LAWRENCE
From early
indications,
approximately
60 percent
of attending
members received
a substantive
trade opportunity
from the event.
son learned, was realizing that for a lot of our
members and STEP, this was our first virtual
trade show and that may have affected getting
maximum results. We did provide an orienta-
tion session and information kits, fully aware
there is still quite an education curve, and we
need to make it easier for our members to be
involved and connect with attendees,” ex-
plained Michnik.
Since then, STEP has been working with the “We are planning on a narrower number were recorded, and they are also still available
platform provider to make connecting easier, of sectors, specific geographic markets, and for viewing for those interested.”
so members will be able to capitalize on at- particular buyers. It will focus on agriculture, Over the last 11 months, virtual events
tendees more efficiently at the next SaskTrade agri-food, public works and a select number of have essentially become second nature for
Showcase event. other industries,” said Michnik. STEP. Since the pandemic started, STEP has
Now that members have experienced what By focusing more geographically with the conducted over 75 virtual trade missions, or-
a virtual trade show is like on the current plat- next showcase, STEP plans to better accom- ganized seven virtual trade conferences, and
form, STEP is convinced that members will modate international attendees and their time has been involved in over a dozen virtual trade
be more familiar and comfortable at the next zones to allow buyers to attend at a convenient shows organized by others. Numerous webi-
trade show in June. The January trade show hour. “As much as we would have liked to be nars have also been offered to their members.
was a full showcase of all members for numer- “live” for 24 hours a day, that wasn’t practical “It’s the environment we are in right now,
ous geographical markets, with the plan for for our members. I should mention that the and we don’t have choice but to adapt. We are
the next virtual showcase to focus on an even SaskTrade Showcase is still open right now, making the most of it, and so are our mem-
greater degree. but the displays are static only. All the webinars bers,” said Michnik.
SPRING 2021 | GLOBALVENTURES 15WHAT BEGAN as a group of pedigreed Both are on the same track as far as market
seed growers meeting people’s dietary chal- growth and people’s interest in trying nutritious
lenges, has grown to become a major suppli- new foods and beverages.”
When this project wraps up in 2023, Flaten
er of gluten-free oats and pulse ingredients to This merger and subsequent growth has
said he expects the partners will have a better
customers throughout the world. Avena Foods enabled Avena to have facilities in Regina and
understanding of the markets and how these
Limited began in 2008 as farmers in Saskatch- Rowatt as well as Portage la Prairie, MB. Its
ingredients can be best produced. Avena is
ewan wanted to meet the challenges faced by staff now numbers close to 125.
already planning ahead by completing a new
individuals with celiac disease, non-celiac glu- The next step in Avena’s development is a
processing line for tempered flours at its Por-
ten sensitivity and wheat allergies. new Protein Industries Canada consortium
tage la Prairie plant.
Part of meeting that challenge was creating project involving Big Mountain Foods, Daiya
Another recent highlight for the company
the Avena Purity Protocol - Start Safe, Stay Foods, Bakenology UK and The Village Bakery
has been joining Field to Market Canada, a
Safe program, which is a system of production UK to test and develop new applications for
multi-stakeholder initiative that is working to
from seed selection to delivery to manufactur- Avena’s proprietary tempered pulse flours.
define, measure and advance the sustainability
ers that ensures the purity of the oat is main- Avena has been working with the tempered
of food, feed, fiber and fuel production.
tained throughout the entire production chain. flours, initially developed by Best Cooking
Avena’s first Field to Market project, in part-
This means that Avena’s oats and oat ingredi- Pulses, for several years. They had been sell-
nership with growers, is to measure and quan-
ents are fully traceable back to the farmers and ing small commercial volumes, but this project
tify the sustainability of pulse crops in southern
their fields. will enable them to address knowledge gaps
Saskatchewan. Avena is the first company
In addition to providing pure, uncontami- to further push these ingredients to reach their
within Field to Market Canada’s membership
nated, whole grain oats for those with gluten full potential. Flaten said the tempered flours
to register a continuous improvement project
disorders, these oats and oat ingredients meet have tremendous potential in the global mar-
focussed on advancing pulse sustainability.
the highest standards for food safety and are ketplace.
An oat project with parallel objectives has also
free of labeled allergens. “The benefits of tempered flours varies de-
been started. These projects have helped to
As the company was creating its niche as a pending on the end use, but generally what
generate interest from commercial food man-
specialty oat miller, a new opportunity arose in tempering does is that it alters the protein and/
ufacturers in Saskatchewan pulse and oat in-
2018 when it amalgamated with Best Cooking or starch functionality. You use time, tempera-
gredients.
Pulses Inc., a family-owned agri-food compa- ture and humidity to alter the characteristics of
“We want to participate and help everyone
ny that had been actively involved in the inter- these macronutrients,” he said.
in the supply chain to meet consumer demand
national pulse trade since 1936. Additionally, in changing the characteristics
for environmentally-sustainable food in a way
“The two product lines work really well to- of these ingredients, the flavor is significantly
that has integrity, provides accurate informa-
gether,” said Avena Foods CEO Gord Flaten. improved. So tempering, for example, can re-
tion, and provides good opportunities for the
“Many of the companies that we sell to are move certain flavors and change the viscos-
farmers we are buying from.”
interested in buying both oat and pulse ingre- ity and how it impacts the final product after
For more information on Avena Foods, visit
dients since they are both healthy. A lot of the cooking.
avenafoods.com.
pulse ingredients we sell are also gluten free.
“For safe, healthy diets and a sustainable world.”
AVENA FOODS LIMITED
Specialty miller of gluten-free
oat and functional pulse
ingredients.
www.avenafoods.com2021 EDITION AGRICULTURE/AGRI-VALUE PRODUCTS & SERVICES
STEP agriculture/agri-value: sector products and services
$5.3 BILLION! The annual revenue from value-added agricul- Products offered by STEP members: glu-
ture in Saskatchewan in 2019 has increased by 50 per cent since 2012 ten free and organic oats, convention-
on its way to achieving the Provincial Growth Plan target of $10 billion al oats, processed oats, malt barley,
by 2030, and for good reason. breakfast cereals, organic and conven-
World-wide consumer demand has been shifting towards healthier tional flour. Saskatchewan is among
food options, and since the onset of COVID-19, many consumers are the best locations in Canada for live-
more aware of what they are eating. More specifically, they are more stock production and is the second
aware of what foods can help them boost their immune system. More- largest beef cattle producing province
over, a growing world population and a growing middle-class has led to in Canada. Saskatchewan has 1.9 mil-
a higher demand for healthy and tasty food products. This is what Sas- lion hectares of forage land, 4.6 million
katchewan companies have to offer - a wide variety of food products hectares of rangeland, and 5.9 million hectares of fresh water. Sas-
and ingredients that satisfies consumer preferences in global markets. katchewan ranchers raise cattle, hogs, bison and dairy cows.
International buyers can purchase organic or conventional products,
Products offered by STEP members: burgers, jerkies, cuts, etc. Saskatch-
they can work with the suppliers on different flavors, packaging, label-
ewan offers health products derived from unique ingredients found in
ling, and they can be confident that Saskatchewan companies have
Saskatchewan. Access to these ingredients allows Saskatchewan pro-
the highest standards and strict assurance protocols for safety, quality
cessors to create innovative specialty products for consumers.
and dependability.
Saskatchewan produces more than 4 million metric tonnes of pulses Products offered by STEP members: honey, fruit spreads, Saskatoon ber-
a year. Lentils, peas and chickpeas are a cost-effective source of pro- ries, wild rice, protein crisp, quinoa ingredients and others.
tein that can help meet the increasing global demand for plant protein. The need to feed the world does not pause for pandemic. STEP will
Being a leader in pulse production, coupled with being home to world continue to support Saskatchewan companies with their efforts to win
class researchers and research facilities such as the Crop Develop- more business on the international stage.
ment Center and the Food Center, Saskatchewan is now home to many
In the past year, we have adjusted our programs and organized vir-
multi-million-dollar investments in the pulse fractionation business.
tual events to keep our members connected with buyers from around
Products offered by STEP members: pulse snacks, pulse flour, pulse frac- the world. The plan for 2021-2022 is to follow a hybrid approach and
tions (protein, fiber and starch). Saskatchewan is a leader in oilseed virtually participate in events in the US, Canada, Europe, Mexico and
crops, producing more than 70 per cent of Canada’s flaxseed and more the Middle East, while continuing to plan for international events when
than 50 per cent of Canada’s canola. Other crops also grown in Sas- travel and gathering restrictions are removed.
katchewan include hemp and camelina.
Submitted by: Roy El Hawat, Director - Agri-value, STEP
Products offered by STEP members: edible oils, flax and hemp snacks, Directory cover photos: Pexels.com; Shutterstock.com
hemp ingredients, flax ingredients, CBD oil, etc. Saskatchewan pro-
duces more than 40 per cent of Canada’s cereal grains and was the
country’s top durum, wheat and oat producing province. Increased in-
terest in cereal products will continue to drive demand for goods pre-
pared using Saskatchewan’s high-quality grain products.
A AgriCan International Inc.
Regina, Saskatchewan
ADM Agri-Industries Company www.agrican.ca
North Battleford, Saskatchewan Products and services include exporting and processing of chick-
www.adm.com
peas, red lentils, yellow peas, green peas, flax seeds, and soy beans
Products and services include processed lentils, peas as well as feed grade ingredients such as barley, peas and wheat. Pet
(both large and small, including green peas, yellow peas, maple peas, food grade chickpeas, lentils and peas.
Dunn peas, and Austrian winter peas); yellow and brown flax; wheat
and fava beans. Packaging options include 100 lb bags, 45 kg bags, Agrocorp Processing Ltd.
50 lb bags, 25 kg bags, 20 kg bags and bulk. Moose Jaw, Saskatchewan
www.agrocorp.com.sg
Adroit Overseas Ent. Ltd. Products and services include peas, lentils, oilseeds and grains, as
Surrey, British Columbia well as pea protein, starch and hull fibre.
www.adroitoverseas.com
Products and services include wheat, yellow, green AGT Foods
and marrowfat peas, lentils, black, pinto band cranberry beans, Regina, Saskatchewan
canola, hemp seed, coriander, mustard seed and flax. www.agtfoods.com
Products and services include bulk pulses (split and whole lentils,
chickpeas, peas and beans), pulse ingredients (flour, protein, starch
and fibre), finished pulse goods such as texturized pulse proteins,
18 GLOBALVENTURES | SPRING 2021pulse-based pastas (including Veggipasta) and pulse-based bread- news of having the ACMPR license, they are excited to be able to of-
ing systems (including Veggicrumb), as well as wheat, durum wheat, fer CBD materials November 2020 and also are open to toll process
canola and oilseeds, feed barley and specialty crops. Technical ser- biomass. The company is currently targeting B2B type of customers,
vices centered on pulse research and development in food and in- distributorships, retail brands and co-packers.
dustrial applications is also available.
Bordertown Milling Company Ltd., The
Algarithm Ingredients Inc. Togo, Saskatchewan
Saskatoon, Saskatchewan www.bordertownmilling.com
www.algarithm.ca Products and services include whole grain wheat
Products and services include AlphaMega3™ algal flour available in 2 kg and 20 kg bags (larger quan-
oil, BetaMega™ algal oil powder, and GammaMe- tities available upon request).
ga3™.
Boreal Heartland Herbal Products
Avena Foods Ltd. Air Ronge, Saskatchewan
Regina, Saskatchewan www.borealheartland.ca
www.avenafoods.com Products and services include herbal tea
Products and services include sustainably grown oat and pulse in- blends, dried wild mushrooms, bulk wild
gredients. Avena offers bulk quantities of gluten-free pulse ingredi- herbs from boreal forest, custom commercial harvest and processing
ents (chickpea, bean, lentil, pea flours/grit and cracked pulses), natu- of boreal forest herbs.
ral dietary fibers that are FDA-approved (pea hull and oat hull fibers),
natural pulse-based egg replacer, and Purity Protocol certified glu- BroadGrain Commodities Inc.
ten-free oat ingredients (oat flour, quick oats, rolled oats, oat groats Wynyard, Saskatchewan
and steel cut oats). Avena Foods also offers in-house application/ www.broadgrain.com
technical support. Ingredients are GFSI, kosher and organic certified. Products and services include red and green lentils, green and yellow
peas, yellow, brown and oriental mustard, brown and yellow flax-
B seed, canary seed, and coriander.
BioPure Corp. C
Fort Qu’Appelle, Saskatchewan
www.biopure-oil.com Cafooda International Ltd.
Products and services include wheat, flax, barley and yellow peas. Saskatoon, Saskatchewan
Products and services include quick oats, flax oil,
Bioriginal Food & Science Corp. canola oil, honey, and algal oil.
Saskatoon, Saskatchewan
www.bioriginal.com Canada Golden Cooking Oil Ltd.
Products and services include nutritional supplements to infant nu- Moose Jaw, Saskatchewan
trition, bakery, sports beverages and more. Bioriginal specializes in www.canadagoldenoil.com
omegas, proteins, coconut and nutraceutical markets. Bioriginal is Products and services include cold pressed camelina
dedicated to providing ingredients that meet the growing and evolv- oil.
ing needs of today’s health conscious consumers.
Canada Superfarm Enterprise Inc.
Black Fox Farm & Distillery Saskatoon, Saskatchewan
Saskatoon, Saskatchewan www.goldenbees818.ca
www.blackfoxfarmanddistillery.com Products and services include the ability to bottle Canada No.1 hon-
Products and services include interna- ey in 500 g.
tionally recognized ultra-premium gins
and whiskies, grown, mashed, fermented, distilled and aged on farm. Canadian Organic Spice & Herb Co. Inc.
Created by nature, transformed by Black Fox. Watson, Saskatchewan
www.splendorgarden.com
Blue Sky Berries Products and services include manufac-
Langham, Saskatchewan turing, wholesale and distribution of the Splendor Garden brand of
www.blueskyberries.ca organic food products, including organic spices, herbs, seasoning
Products and services include the sas- blends and Splendor Garden organic gluten free oats. Available in
katoon berry plant JB30, one of the more recent cultivars to be in- retail and bulk packaging. Private label customers welcome.
troduced commercially. Blue Sky Berries also supplies the Martin,
Thiessen, Northline and Smokey varieties. Canadian Prairie Bison
Canwood, Saskatchewan
Blue Sky Hemp Ventures www.cdnbison.com
Saskatoon, Saskatchewan Products and services include bison pemmican, bison jerky and sea-
www.blueskyhempventures.com soned bison burgers as well as whole primal cuts.
Products and services include varieties of hemp food, hulled hemp-
seed, and hemp protein in various concentrations. With the exciting
SPRING 2021 | GLOBALVENTURES 19You can also read
