Good housekeeping Media pack 2018 - Women believe it when they read it in Good Housekeeping! - Associated Media Publishing
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good housekeeping Media pack 2018 Women believe it when they read it in Good Housekeeping! INTERNATIONAL SUPERBRAND AND LEGACY TITLE
One magazine with Everything in it! Saving her time, money and hassle on every page G ood Housekeeping/Goeie Huishouding’s ongoing success can be attributed to the fact that the brand recognises that as our lives get busier and more plugged in, time is one of our most valuable commodities. Good Housekeeping/Goeie Huishouding – through it’s various print and digital platforms – delivers useful advice and solutions that makes every aspect of a busy woman’s life easier. It offers expertise in all the areas that matter the most to us: home, food, family, family finances, fashion, beauty and health. Good Housekeeping/Goeie Huishouding is proudly positive and 100% relevant: our impressive digital presence, as well as our carefully curated print offering, means our audience engages with this brand every day, throughout the day. yourHOME DÉCOR TIPS. DIY PROJECTS. ORGANISING SOLUTIONS. yourLOOK FA S H I O N F I N D S . B E AU T Y S E C R E T S . S T Y L E FO R L E S S . yourBODY H e a lt H b r e a k t H r o u g H s . f u n f i t n e s s . d i e t t i p s . You’re brighter on sunshiny days 1 SPRING 4 SUCCULENTS Rework pretty containers and vintage vessels to house a growing 6 succulent collection and to create a living piece of décor at home HOW TO 2 Who says you need a PHOTOGRAPHY: COLLEEN COPPENHALL AT DIS PHOTOGRAPHY. COMPILED BY CLEO MARCOPOULOS, large garden to work your green-fingered magic? Succulents are a hassle-free 5 way to garden at home – and grouped together make for a striking tabletop piece, indoors or photography: aaroN tILLEy. artwork: kyLE BEaN. tExt: redbook outdoors. Empty your cupboards of old CLARE ROBERTSON. PRICES CORRECT AT TIME OF GOING TO PRESS baking paraphernalia, vintage trophies and vessels with 3 a charming patina. Your brain is Now plant them up with a mix of TIP: A DRY succulents in an array PHOTOGRAPHY: GREAT STOCK!/LIVING4MEDIA PAINTBRUSH of colours and shapes. winning right nOw IS PERFECT FOR DUSTING SOIL To plant up an old OFF SUCCULENTS picture frame for ONCE PLANTED. a table centrepiece, choose a deep WATCH THIS SPACE box-style frame, cover With summer here, you’re even smarter than usual, and 7 the mounting board with a layer of small here’s proof: a small Belgian study suggests that certain stones (available from parts of your grey matter are more active in summer, which fish shops), soil and These pastel and metallic summery watches are the perfect accessory – and they make the best gifts too! may allow you to focus and tackle projects more efficiently. mesh, then plant up. Researchers aren’t sure why, but it probably has to do Spray (don’t water) 1. R549 (includes four extra interchangeable straps), Aldo 2. R2 999, Armani Exchange Olivia Watch at Watch Republic 3. R799, Mimco at once a week to keep Woolworths 4. R499 (includes four extra interchangeable straps in a variety of colours), Call It Spring 5. R399, Forever New 6. R349, Forever with the longer days – sunlight is linked to higher levels of the succulents New 7. R1 699, Mimco at Woolworths GH chemicals (like happy-making serotonin) that are key to brain looking their best. GH function. Acing it all over the place? Yes, we thought so. gh + GO TO GOODHOUSEKEEPING.CO.ZA FOR GENIUS DÉCOR INSPIRATION. September 2016 GOODHOUSEKEEPING.CO.ZA 23 STOCKISTS on page 143 December 2016 GOODHOUSEKEEPING.CO.ZA 51 October 2016 goodhousekeeping.co.za 65 0916_GHE_023_HOME_opener.indd 1 2016/08/02 7:16 AM 1216_GHE_051_LOOK_opener.indd 1 2016/10/27 4:27 PM 1016_GHE_065_BODY_opener.indd 1 2016/09/01 10:14 AM YOUR HOME Décor YOUR LOOK Includes YOUR BODY Health tips, DIY projects and Suddenly Everywhere, breakthroughs, fun organising solutions. Fashion Must-haves, fitness and diet tips. Beauty Must-haves and Luxe for Less. yourLIFE yourKITCHEN YO U R K I TC H E N GH REPORT i n s p i r i n g s t o r i e s . e v e r y d ay a d v i c e . g r e at r e a d s . SUBHEAD HERE DELICIOUS RECIPES. NEW COOKING TOOLS. EASY PREP TIPS. Toasting nuts brings out their flavour Feeling caged in by regret? BUYER’S GUIDE DISHWASHERS Dishwashers save you time and they also save you money, as they use less than half as much water and electricity as washing by hand. Still think you can’t afford one? However basic or advanced your chosen model, using any dishwasher is always better than using none ELIZABETH HUTCHINSON. RECIPE TESTING: MADELINE BURKITT. PROP STYLING: OLIVIA WARDLE PHOTOGRAPHY: CHARLIE RICHARDS. RECIPE AND FOOD STYLING: SUZANNAH BUTCHER, escape the guILt trap photography: aaroN tILLEy. artwork: kyLE BEaN. tExt: redbook You know that sinking feeling you get when you have to miss the school talent show or you haven’t called your mom back yet? It comes with a surprising benefit: guilt-prone people have a lot of emotional CHRISTMAS- intelligence and empathy, a recent 10-YEAR WARRANTY uses less water and electricity and is so well study shows. ‘If they hurt someone, LG TrueSteam D1454TF engineered that LG offers you a 10-year warranty. MONTHLY 101s. The GH monthly 101 feature provides they’re able to understand how the R11 500, www.lg.com Getting strange results from your machine? Use WREATH SALAD person feels and fix it,’ says study FEATURES: 3 trays (1 height-adjustable), movable the smartphone app to diagnose the problem. coauthor Dr Matt Treeby from La tines, 14 settings, 41dB, A++, stainless-steel pan, Trobe University in Australia. Knowing Most important of all, this dishwasher blasts stainless-steel door that your guilt is a sign you’re a good super-heated steam throughout the machine, person might not banish those pangs Three unique technological innovations make which loosens all stubborn dirt and sterilises This salad makes a beautiful of regret, but it could help you break this the dishwasher for geeks. Its inverter motor crockery at the same time. centrepiece on a festive table. free from their hold. gh See the recipe on page 123. GH + GO TO GOODHOUSEKEEPING.CO.ZA/RECIPES FOR MORE RECIPES. women with 101 ideas, tricks and solutions for topics such September July 2016 goodhousekeeping.co.zaxxx goodhousekeeping.co.za 2016 69 86 GOODHOUSEKEEPING.CO.ZA September 2016 December 2016 GOODHOUSEKEEPING.CO.ZA 107 0916_GHE_086_087_REPORT_buyers guide.indd 1 2016/08/04 10:11 AM 1216_GHE_107_KITCHEN_opener.indd 1 2016/10/28 10:23 AM 0916_GHE_069_LIFE_opener.indd 1 2016/08/01 2:20 PM YOUR LIFE Inspiring GH REPORT Product YOUR KITCHEN Delicious, as home-makeovers, lunchbox ideas, health boosters, stories, great reads, reviews and consumer easy recipes for every day everyday advice. news. We give her the of the week. New cooking beauty tips and kitchen-hero hacks. Our readers look for- confidence to try and buy. tools. Tried. Tested. Trusted. ward to it every month.
12% 14% FASHION 14% BEAUTY HEALTH AND WELLNESS (INCLUDING CHILDREN’S HEALTH) 11% FAMILY AND RELATIONSHIPS OUR 4% EDITORIAL CELEBRITY DNA 18% 6% Beauty, Fashion, HOME (CLEANING, OTHER Health and ORGANISING, Wellness, Décor, DÉCOR, DESIGN) 3% Entertainment, 18% CAREER & FOOD & PERSONAL Food, Finance, Family, ENTERTAIN FINANCE Parenting and Relationships
what makes GH the best women’s lifestyle magazine in sa GH has a larger combined audience – print and digital at 547 647 - more than WOMAN & HOME AT 524 864. This makes integrated campaigns key for GH brand partners. GH has the second largest, highly engaged digital audience at 453 647. Larger than Rooi Rose’s digital audience. GH readers are younger than the competitor set, providing advertisers with access to key LSM 6-10 GENERATION X WOMEN WHO HAVE SPENDING POWER. GH has the highest portion of working women with the highest average monthly income at R14 053 in the competitive set. GH readers are financially savvy and economically viable. GH readers have more investment products, life insurance products, short term insurance products and medical insurance than the competitor set. GH readers shop online for a diverse range of products and are more likely to shop online than the competitor titles readers. Pair this with the GH newsletter open and click through rate, it makes shoppable mailers a strong proposition for brand partners. GH readers purchase more cosmetics than anyone in the competitor set. Plus, GH readers have the highest proportion of readers using all types of cosmetics than the competitor set. GH readers love cooking with 30% of GH’s readers saying they love cooking than competitors. GH readers keep their magazines. THEY REFER BACK TO THEM AND VALUE THEIR CONTENT. On average, readers only share their copy with 2 other people – the lowest reader per copy in the competitive set. GH delivers a better ROI on total sales than Woman & Home and delivers a better ROI on total and paid sales than Fairlady.
She engages with us every day throughout the day through our multi-media platforms! Our Numbers & key Highlights WEB 150 309 60% 34% 38% 625 328 46 076 Female Black White Page Views Facebook Likes Newsletter Reach: 4 202 859 Subscriber s Engagement: 9% R13 337 58% 25-49 yrs Personal Income WEB (Average/month) 259 548 6 959 55 586 Unique Users Pinterest Followers Twitter Followers Impressions: 522 700 59% Married R20 699 Household Income 36% Single (Average/month) 37 753 33 477 547Total647 LSM 6-7 LSM 8-10 LSM 6-10 Total Circ (Print) Instagram Followers Audience Reach: 61 280 Engagement: 29% 29% 42% 86% Total Engagement 393 051 Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17; AMP 4 765 939 Engaged Users: Nov 17; AMP Events Jan-Dec 16; Newsletter subs AMP, Total Reach ABC Q3 17 & as per rate cards, Total Audience = Readership + UB’s + Newsletter subscribers + Social Media, AMP Social Media Reach Ave. Sep-Nov 17
SOURCING & LOGISTICS BULK SALES DIGITAL SOCIAL MEDIA PRINT COVER CARDS OPPORTUNITIES PRODUCTION with our brand platform EVENT are multidimensional! SPONSORSHIP PRODUCT SAMPLING SYNDICATION CONTENT OUR REWARDS AND INCENTIVES
Special-features calendar 1 2 3 4 January 2018 February March April LUNCH BOX IDEAS 100 EASY SORT YOUR LIFE HOME MAKEOVERS FAMILY MEALS + 101 LIFE HACKS ON A BUDGET EVENT #GHStandUp Summit Prepare Your teens: Social EVENT EVENT EVENT Media Talk + Self-Defense GH MASTERCLASSES: GH MASTERCLASSES: GH MASTERCLASSES: Workshop Healthy Meals For All Unclutter Your Life Colour Your Life 5 6 7 8 May June July August AGE SMART: 101 WINTER 101 WAYS TO 101 PRETTY UPDATES THE NEW AGE IS NO AGE SURVIVAL GUIDE STRETCH YOUR (FOOD) FOR YOUR HOME BUDGET & GARDEN EVENT EVENT GH MASTERCLASSES: BAKE STARS: Spoil Yourself An afternoon of decadence and fun as we leave baking tips & tricks from celeb bakers. 12 9 10 11 December September October November CHRISTMAS TIPS SPRING 101 KIDS PARTY OUTDOOR & SHORTCUTS CLEAN IDEAS ENTERTAINMENT EVENT EVENT GH MASTERCLASSES: VERY MERRY Best Kiddies’ Parties Ever We get in the spirit of the festive season with our annual Very Merry GH Christmas lunch.
in- b o o k a dv e r tising rates Print advertising rates ADVERTORIAL* DPS - Double-Page Spread Full Page All artwork DPS R86 000 Full page R43 000 ½ page R32 000 ⅓ page R29 000 PLEASE NOTE Advertorials include standard production and photographic costs. No advertorials smaller than ⅓ page will be accepted. must be supplied in both English ½ Page ⅓ Page TAILORED ADVERTORIAL * Written by the Good Housekeeping team, a bespoke- content feature tailored to your campaign and Afrikaans * Competition or offer – single page MAIN BOOK* Inside front cover (DPS) R81 000 0NLY Inside back cover Outside back cover DPS R37 000 R41 000 R68 000 R34.00! Full page ½ page R34 000 R25 000 MECHANICAL SPECS ⅓ page R24 000 AD TYPE TRIM (MM) TYPE (MM) BLEED (MM) Full page 275 x 210 258 x 190 285 x 220 DPS 275 x 420 258 x 380 285 x 430 E-mail alice@assocmedia.co.za for assistance with Afrikaans translation (free of charge). ½ page vertical 275 x 105 258 x 92 285 x 115 ½ page horizontal 136 x 210 127 x 190 146 x 220 ⅓ page vertical 275 x 70 258 x 59 285 x 80 LOOSE INSERTS (ONLY APPLICABLE FOR ⅓ page horizontal 94 x 210 86 x 190 104 x 220 FULL PRINT RUNS)* Should any type run across a DPS, a 10mm gap on either side 1 Leaf (2 pages) R546 of the gutter must be allowed. 2 to 6 Leaves (4 to 12 pages) R745 8 to 12 Leaves (16 to 24 pages) R893 * All loose inserts must be supplied in English and Afrikaans. PLEASE NOTE TECHNICAL SPECS Deliveries accepted * PDF postscript files, high-resolution scans, CMYK BOUND INSERTS* no later than 3pm from Monday at 300dpi * Material is stored for a maximum of three months 1 Leaf (2 pages) R651 2 to 6 Leaves (4 to 12 pages) R882 to Thursday, and no * When sending ads with white overprint/knockout, 8 to 12 Leaves (16 to 24 pages) R945 later than noon on the overprint should be off * All bound inserts must be supplied in English Fridays. * Fonts and high-resolution images must be embedded and Afrikaans. * Type smaller than 12pt should not be reversed out on Inserts must be a four-colour background delivered in boxes on pallets, securely * Sans serif type 7pt or smaller and serif type 12pt PLEASE NOTE SPECIAL RATES ON REQUEST or smaller must be reproduced in single colour GH offers a packaged and This includes dust jackets, gatefolds, perforation, gluing, clearly marked MATERIAL REQUIREMENTS FREE translation bagging, run-ons, bookmarks and stickers. Creative aspects with the name of of these elements are subject to editor’s approval. the insert, number Digital material can be supplied via one of the following: of inserts per box, weight per box, * Quickcut: Adstream 011 799 7846 * Websend: Adsend 076 423 2187 or 011 712 5700 service DELIVERY ADDRESS FOR INSERTS number of boxes, * Written to disc and delivered at 80 Strand Street, Cape Town, 8001 Once English is approved, Paarl Media Cape, 10 Freedom Way, Montague Gardens, and the name and Afrikaans is approved! Milnerton, Cape Town, 7441 issue date of the Call Shénell Baker (ad controller) on 021 464 6234, Call Juanita Crafford on 021 550 2413. publication. fax 021 461 2501 or e-mail shenell@assocmedia.co.za.
digital advertising Rates NEWSLETTER BANNER LEADERBOARD R350 R1,50/subscriber 728 x 90px (40KB) (CPM) (20KB) RICH MEDIA newsletter Videos, expanding ads, animations etc. R1,50/subscriber (20KB) road block An additional CPM rate Includes: of R120 must be added to the requested ad WEBVERTORIAL Leaderboard, R10 000/month units’ CPM rate. Content box and SECTION SPONSORSHIP competition tradex half-page unit Dependent on section R8 000 traffic. Please request (Trade Exchange) R1 000 wallpaper wallpaper a quote. CONTENT MARKETING (CPM) R15 000/month Articles require a blurb (max 20 words), body copy (this must be on-brand with section page, max 500 words) and two to three pictures (one will be chosen by the editorial team). Clients will receive an author credit and click-through CONTENT BOX article linking back to their website. Only two changes are allowed and then R250 per change thereafter. 300 x 250px This includes section sponsorships, wallpaper banners and (40KB) creative advertising that requires extra development. Aspects of these elements are subject to editor’s approval. R350 (CPM) Mobile banner 640 x 160px Spec on (40KB) Spec on request request R520 R260 R520 (CPM) (CPM) (CPM)
Deadlines & TERMS & CONDITIONS 1. All advertising rates shall be charged in accordance with the rate card then in effect and shall include agency fees and/or commissions and ex- clude VAT. Advertorial rates include standard production costs, such on-sale dates as copywriting, photography, styling, reproduction and print. 2. Accounts will be rendered monthly and are payable within 30 calendar days from date of statement unless stipulated otherwise. Payment that is received from agencies later than 45 calendar days from statement dates will not qualify for a 16,5% agency settlement discount. An early settlement discount of 15% for direct clients is only payable if payment is received from client within 30 days from date of invoice. Any sponsorship, separate from advertising, of an event, supplement, magazine campaign or competition will be billed separately. Once a booking form for a sponsorship has been received, an invoice will be rendered. The client undertakes to pay the publisher 50% of the total sponsorship amount within 30 days unless stipulated otherwise. 3. Outstanding amounts will be subject to interest at the prime rate charged by Nedbank from time to time. A certificate from any Nedbank branch man- issue on sale ad booking ad-material inserts-to- advertorial ager shall be sufficient to prove the prime rate. The client undertakes to pay deadline - cover factory & Marketplace booking the publisher’s collection costs in the event of nonpayment on the attorney and own-client scale. 4. No cancellation of advertisements by the client will material required friday deadline & material deadline be accepted after the stipulated booking deadlines. If an advertisement is cancelled after the booking deadline, the client undertakes to pay the pub- lisher a 50% cancellation fee of the total amount, or the value of the actual costs incurred on the project, whichever is the higher. If an advertisement FEB 2018 22 Jan 2018 15 Dec 2017 20 Dec 2017 20 Dec 2017 06 Dec 2017 main-book deadlines is cancelled after the deadline for the submission of material, the client un- dertakes to pay the publisher 100% of the amount invoiced as a cancellation fee. 5. No extensions will be granted in relation to the delivery dates for MAR 2018 26 Feb 2018 18 Jan 2018 05 Jan 2018 07 Feb 2018 24 Jan 2018 material. If material arrives after the due date, the full rate will be charged and paid. If material is delivered after the date for submission, the publisher will use its sole discretion to determine whether the material may still be APR 2018 26 Mar 2018 16 Feb 2018 21 Feb 2018 28 Feb 2018 07 Feb 2018 published and, if so, will exercise its discretion accordingly. 6. The onus is solely on the client to ensure that material is supplied in the correct format. Should a contact proof not be supplied on or before the stipulated material MAY 2018 23 Apr 2018 16 Mar 2018 21 Mar 2018 28 Mar 2018 01 Mar 2018 deadline, the publisher cannot be held responsible for colour matching or any reproduction errors that may occur. 7. The publisher reserves the right to withhold publication of any advertisement and to cancel any advertise- JUN 2018 21 May 2018 26 Apr 2018 02 May 2018 02 May 2018 18 Apr 2018 ment order that may conflict with the brand values of any magazine, may be harmful to any third party or may reflect negatively on the magazine. Any such decision shall be communicated to the client. 8. No liability shall JUL 2018 25 Jun 2018 01 Jun 2018 06 Jun 2018 06 Jun 2018 23 May 2018 be accepted by the publisher for losses arising from omissions, failure to publish, the publication of incorrect material, typographical errors or any AUG 2018 mistake or error of whatever kind on the advertisement or advertorial that 23 Jul 2018 29 Jun 2018 04 Jun 2018 04 Jul 2018 20 Jun 2018 has been approved by the client, or as a result of negligence on the part of any third-party supplier whose services are required by the client. All orders SEP 2018 20 Aug 2018 27 Jul 2018 01 Aug 2018 01 Aug 2018 25 Jul 2018 are subject to space availability. 9. The publisher shall not take responsibil- ity for storage of pre-printed supplements and loose inserts supplied for insertion. All inserts/samples must be approved by the factory for pressure OCT 2018 24 Sep 2018 30 Aug 2018 05 Sep 2018 29 Aug 2018 22 Sep 2018 or machine compatibility, before insertion can take place. The standard pro- duction industry contingency of 5% will be required for loose inserts and/or inserts of a very technical nature. In the event of our printers not being able NOV 2018 22 Oct 2018 28 Sep 2018 03 Oct 2018 03 Oct 2018 12 Sep 2018 to handle an insert due to incorrect packaging, no liability shall be accepted for any losses arising from the omission of the insert. Contents of pre-print- ed inserts are subject to the approval of the editor and cannot always be DEC 2018 19 Nov 2018 19 Oct 2018 24 Oct 2018 24 Oct 2018 17 Oct 2018 guaranteed. 10. The client indemnifies the publisher against all liabilities, claims, demands, actions, costs, damages and loss arising out of any breach by the advertiser of any of the terms of this agreement through publication JAN 2019 17 Dec 2018 23 Nov 2018 28 Nov 2018 28 Nov 2018 21 Nov 2018 of the material submitted. 11. The publisher owns all intellectual property, including the rights of copyright associated with the campaign in relation to photographs that it has contributed and copy that it has generated for FEB 2019 21 Jan 2019 14 Dec 2018 19 Dec 2018 18 Dec 2018 05 Dec 2018 the client. The client retains ownership of all intellectual property, including the rights of copyright associated with the campaign in relation to copy or photographs that the client has produced for finished/supplied advertising MAR 2019 25 Feb 2019 06 Feb 2019 06 Feb 2019 06 Feb 2019 23 Jan 2019 materials. The client retains ownership of all right, title and interest in and to their logos and trademarks. 12. No addition to, variation of novation, or agreed cancellation of these terms and conditions shall be of any force or effect unless in writing and signed by or on behalf of the publisher and the advertiser. 13. Should any of these terms and conditions be unforeseeable, then such term or condition shall be severable from the remainder of this agreement, which shall remain of full force and effect.
Event calendar Inquire about opportunities to become our brand partner at forthcoming events - It’s a chance you can’t afford to miss! FEBRUARY MARCH 360˚ BACKSBERG CONCERTS FAMILY FUN DAY CAPE TOWN GAUTENG Backsberg Picnic Kids’ activities as well as PRINT EXPOSURE concerts Series: live music from SA’s hottest The Blues Broers bands plus some of the country’s best food trucks. JULY DECEMBER CELEBRITY BAKE STARS CAPE TOWN Bake like a celebrity, be VERY MERRY GH CHRISTMAS GAUTENG A wonderful Christmas CSI exposure! SOCIAL MEDIA @ Our chance shown baking tips, lunch with entertaining interact with celebrities tips and hacks for your to make a and enjoy yummy tasting best Christmas ever d ifference in BULK the opportunities world togeth DEALS e r! WEB EXPOSURE Good Housekeeping always promises its brand partners a realistic 3:1 return on their investment and provides them with 360˚exposure. Siba Mtongana
contact list WESTERN CAPE GAUTENG CARMEN CLEGG LEANNE BONTHUYS Key Accounts Manager (Coastal) Key Accounts Manager (Inland) carmen@assocmedia.co.za leanne@assocmedia.co.za 021 464 6207 / 071 499 8338 079 355 1531 Follow us on Instagram Follow us on pinterest. Follow us on Twitter ‘Like’ our page Good @goodhousekeepingsa com/ghsouthafrica @GoodHouseSA Housekeeping SA
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