How London Lives - Ecorp Real Estate
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How London Lives
Contents
How Healthy London’s
Londoners Live London Living Pampered Pets
The Rise How
Of Green Therapy London Will Live
How Londoners Live.
Welcome to There are some ‘must haves’ that will always be
important for our renters and buyers when looking
How London Lives looks at how Londoners
are buying and renting. The insights are drawn
our How London Lives report. for a home. Our sales and lettings negotiators know from various Ecorp data sources, coupled
that the location, type and size of the property have with insights from our people as well as
We know, from more than 37 years of the biggest impact on our customers’ property choice. external trends.
finding Londoners their dream home, We also know that being close to public transport, the
office and family and friends is always important. How London Lives is a snapshot of the Mindful
that there is nothing ‘set in stone’ when Movers who are shaping an exciting new
it comes to the capital’s property market. However, as we head towards the end of the decade normal for property
What Londoners want is always changing. we are seeing that above and beyond the obvious asks,
what Londoners want is subtly changing once again.
Whether it’s the explosion of loft living in
the 1990s or the popularity of East London Mindful Movers are at the forefront of a trend which The capital’s renters and buyers are taking
in the late 2000s, our unrivalled knowledge will continue into the next decade and beyond. a more thoughtful and holistic approach to
what will make them happy in their new home.
of the London property market means we These are Mindful Movers, and they want to:
When it comes to their perfect home, they’re not just
see these trends before anyone else. prioritising the practical – they’re going back-to-basics,
Prioritise their health and wellbeing
We have a huge team of property experts they’re listening to their hearts. They know they can through gyms, swimming pools and great
get so much of what they want at the click of a button, running routes on their doorstep.
the largest network across London – with
whenever and wherever, so what’s on their doorstep Find the perfect home that works as much
thousands of properties on our books at is taking on a new meaning to them. For this reason for their pets as it does for them, making sure
wherever they choose is right for dogs, cats,
any one time. This gives us unparalleled we predict Mindful Movers will lead the way in rabbits or even chickens.
forging deeper links with their local communities and
insight into how Londoners are buying and Get some green therapy, be it their own gardens,
renewing the face-to-face connections that make
renting across the city. neighbourhoods thrive.
balconies or courtyards or even being imaginative,
bringing the outside in to their new homes.
Healthy London Living
Londoners are eating more
healthily and exercising more
frequently.In fact, nearly seven out Over a third of our renters
said they were prepared to
of ten Londoners exercise at least pay more for a gym.
once a week and nearly one-fifth Over a quarter of our renters
say that they exercise each and said they were prepared to pay
more for a swimming pool.
every day.
Whether they are renting or buying,
Londoners are now factoring in their health
and property choice alongside location,
square footage and transport links.
Mindful Movers know that property decisions
are some of the most important decisions
they will make in their life, so it makes perfect
sense to make that life the healthiest possible.
Our renters themselves told us they were
prepared to pay more for health and fitness
features in new developments.
Nearly a sixth of our renters said
they were prepared to pay more
for bike storage.
However, Mindful Movers aren’t
just burning the calories on bench
presses, sweating in spinning
classes and tiring themselves out
on treadmills like Generation X did
in the 1990s. These Londoners are
looking beyond the gym and want
to find a home which gives them
access to all the fitness options that
the capital has to offer.
They are sacrificing a weekend lie-in and instead,
joining hundreds of runners every Saturday morning
at one of London’s over 50 parkruns. They are hitting
the pavements and logging their routes on their
Strava apps, with over 3 million runs trackedyear.
And they are generating some serious pedal power
to make cycling London’s favourite mode of rush-hour
transport last year.
Mindful Movers understand how important looking
after their health is to being happy at home.
They are therefore making sure their properties
are right for the active lifestyles they want to lead. Over 50 parkruns across Over 3 million runs
London every weekend. tracked in the capital
London’s Pampered Pets
As a nation of pet lovers, we all know there
is nothing guaranteed to improve your mood
quite like spending time with your favourite
furry or feathered friends. Nine out of ten pet
owners in the UK say that owning a pet makes
them feel happy and 88 percent feel that pet
ownership improves their overall quality of life.
It is perhaps no surprise then that London’s Mindful Movers are
making sure their dream home is perfect for both them and their
pets, whether they are cats, dogs, rabbits or chickens.
In fact, over a quarter of Londoners who rent a property through
Ecorp said they were prepared to pay more for a pet-friendly
property.
According to our expert staff, this trend appears to be on
the increase as well. Nearly two-thirds of our lettings negotiators
say that the opportunity to keep a pet is important for renters
when choosing a property.
A quarter of Londoners
And nearly eight out of ten of our lettings negotiators said that
who rent a property through 88 percent
renters are increasingly looking for tenancy agreements with Ecorp said they were prepared say that pet ownership improves
pet-friendly paragraphs – a clause with claws! to pay more for a petfriendly property their overall quality of life
Our staff rise to the challenge Pets are really important to our
customers. I once helped someone
of finding the perfect home for find a property which had to have
Londoners and their pets, no a bedroom just for their cats.
matter how big the challenge.
They have told us… More than once I have had people
base their property searches on
their pets. I’ve even had renters
who loved their dog so much
that they chose their flat based
on how close it was to their dog’s
favourite parks.
And the importance of pets to Londoners isn’t just limited to where
they are choosing to live. Over half a million people are now signed
up to apps like Borrow My Doggy, giving them the chance to walk
other people’s dogs. Hundreds of sausage dog enthusiasts got
together last year to go for a waddle round London. And now the
capital is home to two purr-fect cat cafes, where you can sip tea while
enjoying the company of feline friends.
A couple recently came to us saying they I had a couple of renters recently who loved keeping Mindful Movers know the wide-ranging benefits of having a pet and
needed to rent a property with a pond in hens. They had built them a lovely coop and gave the are looking to prioritise this when they are carrying out their property
the garden for their ducks. It was a challenge, spare eggs to friends. We managed to find them a search.
but we found one for them! property with a garden which was perfect.The Rise Of Green Therapy
For the Baby Boomer generation,
realising their dream meant selling “Nowadays Mindful Movers are
their homes in the capital and living proving you don’t need to leave
the capital to enjoy the benefits
the good life in the countryside. of the outdoors.”
But nowadays Mindful Movers are
40 percent of Ecorp’s renters
proving you don’t need to leave the
said they were prepared to
capital to enjoy the benefits of the pay more for a roof terrace or
communal outdoor space.
outdoors.
Mindful Movers want outdoor space and are willing
to pay for it; 40 percent of Ecorp’s renters said
they were prepared to pay more for a roof terrace or
communal outdoor space. And one-sixth of Ecorp’s
renters even said they were prepared to pay more for
a barbecue area, showing there’s more to gardens than
green lawns; Londoners want a modern take on urban
space when finding their dream home.
This love for outdoor space may explain why nearly a
third of homeowners with a garden say that they feel
competitive about it looking good. For Mindful Movers,
there is pride to be had in designing and tending to
modern gardens across the capital.When designing their gardens this group is opting for natural
Mindful Movers are
features, creating organic utopias out of real grass, flowers and an imaginative group. They think outside
vegetable patches. To keep their oasis in the city as natural as the box and bring the outside in.
possible, they’re even ditching manmade features like
chimeneas, fire pits and garden art.
Mindful Movers are an imaginative group. If they find
the property that is right for them and it doesn’t have
a garden, they think outside the box and bring the
outside in.
Mindful Movers are using plants to personalise their homes,
whether they are buying or renting. Perhaps this explains
why house-plant sales have increased 20 percent compared
to last year. This growing green obsession is evident on the
high street as well, with Ikea exhibiting house-plants at the
Chelsea Flower Show for the first time ever, Topshop now
selling plants and online house-plant stores like Patch growing
in popularity.
Mindful Movers know a big garden isn’t the only way to enjoy
the great outdoors. Instead, when they are looking for their
dream home, they are using all the resources at their disposal
to create perfect green spaces both outside and in.How London Will Live
Over the last couple of decades London’s buyers and renters have prioritised living near great restaurants, a local cinema and
other amenities when they are choosing a property. For our buyers and renters, convenience was key. And convenience meant
having everything on your doorstep.
However, Mindful Movers’ idea of convenience is But we already know that what the younger generation We are already starting to see this in several new developments
changing. This group know that they can increasingly of Londoners want is changing. across London. In Queenshurst, a stunning new development in
get access to whatever they want through their laptops, South West London, renters and buyers will have access to shared
phones and TV screens. Over half (53 percent) of millennials would rather facilities like a cinema, meeting rooms and a Wi-Fi lounge to
spend money on experiences instead of possessions connect with other residents. At Goodluck Hope, a community-
They therefore won’t need to go to local restaurants
(23 percent). The younger generation are volunteering focused development in East London all residents can use a suite
when they can buy from those restaurants through
more than their older peers and nearly two-thirds of great facilities with their neighbours, including a gym, cinema
their smartphones and eat on their sofa. They don’t
want to connect with a social issue or cause. We and swimming pool.
necessarily need great bars on their doorstep when
predict Mindful Movers will prioritise face-to face
they can get home from a night out using a ride-hailing
connections and meaningful links with their
app. And they don’t need to be within walking distance
neighbourhoods in the future.
of a cinema when they can choose from the latest
blockbusters through their streaming services. And to connect and meet in person, they will need
something different when looking for a property.
Our own staff think this tech trend will continue, with
They will want communal spaces, ready-made
over two-thirds of our sales negotiators saying that
community groups and the chance to work remotely
buyers will want a fully integrated home with tech
alongside other residents.
and voice assistants by 2030 and over two-fifths of our
lettings negotiators even believing that renters will
want a robot cleaner in the future!
These are just two examples of what is quickly becoming the
norm for new developments springing up across the capital: the
concept of community creation for times queezed Londoners.Who to contact at E CORP: How London Lives shows how no one knows the London property market quite like ECORP. It’s our unparalleled insight into how Londoners are buying and renting across the city which means we can always serve our customers better. If you would like more information on our expertise, network or properties please don’t hesitate to get in touch with us. How we have compiled this report The findings of the How London Lives report are drawn from various E CORP data sources, coupled with insights from our people as well as external trends.
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