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In a watershed year, we have made significant changes to the way we serve customers, our business structure and in the technology we use to ...
LETTER

16 CEO SHAREHOLDER LETTER BRIAN HARTZER                                                                                                      WESTPAC GROUP

         CEO Shareholder
         Letter

In a watershed year, we have made significant
changes to the way we serve customers,
our business structure and in the technology
we use to support our people and customers.
                                          Dear Shareholder,                                            of a major new technology system – the
                                                                                                       Customer Service Hub – that provides
                                          The 2019 financial year was a watershed                      the foundation for improving both service
                                          year for the banking industry, and for                       quality and cost over the next several years.
                                          Westpac. In response to the issues
                                          highlighted by the Royal Commission1                         We also booked significant provisions
                                          and our Culture, Governance, and                             for customer remediation payments and
                                          Accountability (CGA) self-assessment2,                       costs associated with our former financial
                                          various regulatory actions across the                        planning network and various other
                                          industry, and a rapidly evolving competitive                 operational issues we identified as part of
                                          environment, we have made significant                        our ‘get it right, put it right’ initiative.
                                          changes to the way we serve customers,                       Externally, we confronted the impact of
                                          to our business structure, and in the                        significantly lower interest rates and a
                                          technology we use to support our people                      substantial fall in demand for lending. This
                                          and our customers.                                           coincided with increased competition from
                                          These changes include the implementation                     both traditional and new competitors,
                                          of the new Banking Code of Practice; new                     many of whom are being enabled by
                                          policies and approaches for supporting                       advances in digital and mobile technology.
                                          vulnerable customers; the decision to                        Due to these and other factors, our
                                          exit our financial planning business; the                    financial performance for the year was
                                          implementation of a number of new                            disappointing. I am acutely aware of the
                                          controls and compliance processes,                           faith you place in us to look after your
                                          particularly in lending; and the roll-out                    investment and deliver acceptable returns
                                                                                                       – including dividends. And I would like

                                          1. Officially, “The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry”.
                                          2. Westpac’s Culture, Governance and Accountability self-assessment (CGA) was produced for the Westpac Board and
                                             APRA. A copy is available on our website.
In a watershed year, we have made significant changes to the way we serve customers, our business structure and in the technology we use to ...
LETTER

2019 ANNUAL REVIEW & SUSTAINABILITY REPORT                                                                                                                 17

to assure you that, despite the unusually                    3. How are we progressing on our key           takes for people to clear their loans when
large number of challenges we faced this                        priorities?                                 they need to sell. Our institutional bank
year, your management team is committed                      4. How are we improving non-financial risks,   impaired assets to total exposure remain
to investing in the changes needed to                           culture, and governance?                    very low at just 0.08%, while in business
build a more sustainable business and                                                                       lending, impaired assets to total exposure
                                                             5. How is the market evolving, and what are
deliver superior returns over time.                                                                         were up just 3 basis points to 0.62%, over
                                                                our priorities to respond?
As part of this commitment, we made                                                                         the last 6 months. In New Zealand, the
                                                             6. What is the outlook for 2020?               picture is similar with impaired assets to
further progress on our aspiration to be
one of the world’s great service companies.                                                                 total exposure just 0.08%, with the ratio
                                                             1. W
                                                                 hat drove financial performance           almost halving over the year. The quality
This included improvements in service
                                                                this year?                                  of our credit book meant that impairment
quality, digital transformation, productivity,
and service culture. While much work                         We consider financial performance              charges declined 2% to $794 million,
remains, we finish this year stronger than                   across four dimensions: strength, return,      representing 11 basis points of gross loans.
we started, with a clear plan and a high                     productivity, and growth. To be sustainable,   We finished the year with a strong funding
quality, motivated workforce who are                         banks must strike the right balance across     and liquidity position, which provides
committed to improving execution and                         all these dimensions – and we have had         resilience in the event of market disruption.
getting things done.                                         reasonable success on each.                    We fully funded new lending with customer
As in previous years, my goal with this                      Balance sheet strength will always be our      deposits, and our Net Stable Funding ratio
letter is to explain what happened this                      number one priority. The lessons of the        (which measures the proportion of our
year, what we have achieved, and where                       1991 recession (the importance of strong       funding that comes from ‘sticky’ deposits
we have fallen short. I also want to address                 credit risk disciplines) and the 2008 Global   and other long-term funding sources) was
the changing strategic environment that                      Financial Crisis (the importance of strong     112% – well above the 100% regulatory
we face and how we are adapting so                           funding, liquidity, and capital) are alive     minimum. At the end of September, we
we emerge from this period as the best                       and well.                                      held $144 billion in cash and other liquid
positioned bank to deliver sustainable                       Credit quality remained sound over the         assets, representing 127% of our short-term
returns into the future.                                     year, although as expected we did see a        liabilities (the Liquidity Coverage Ratio).
I’ve organised this letter to respond to                     moderate deterioration in delinquencies on     Our Common equity tier 1 capital ratio
the following questions:                                     housing loans, with 0.88% of loan balances     finished the year at 10.7%, and above
                                                             more than 90 days past due. This mostly        APRA’s ‘unquestionably strong’ benchmark.
1. What drove financial performance                          reflects some increase in stress and a         (I will discuss our capital position in more
   this year?                                                slowdown in housing turnover in certain        detail later in this letter.)
2. Why are we raising capital?                               parts of the country, increasing the time it

  Funding and Liquidity

           $525bn                                                                      $718bn
           CUSTOMER                                                                    TOTAL GROSS
           DEPOSITS                                                                    LOANS1
           – TERM DEPOSITS
           – SAVINGS                                                                   $449bn
                                                                                       AUSTRALIAN
                                                                                       HOME LOANS

   $249bn                                         $839bn
                                                  FUNDING
                                                                                       $152bn
                                                                                       AUSTRALIAN
                                                                                       BUSINESS LOANS
   WHOLESALE FUNDING
   – SHORT TERM                                                                        $21bn
   – LONG TERM                                                                         AUSTRALIAN
   – SECURITISATION                                                                    PERSONAL LOANS

                                                                                       $78bn2               • Overall funding mix was relatively

           $65bn                                                                       NEW ZEALAND
                                                                                       LOANS
                                                                                                              stable over the year.
                                                                                                            • Customer deposits fully funded
           SHAREHOLDER’S                                                               $17bn                  lending in FY19 with the customer
                                                                                       OTHER OVERSEAS
           EQUITY                                                                      LOANS                  deposits to net loans ratio rising
                                                                                                              to 73.4% (up from 73.0% in 2018).

         1. Total Gross Loans excludes provisions of $3bn.
         2. $AUD.
In a watershed year, we have made significant changes to the way we serve customers, our business structure and in the technology we use to ...
LETTER

18 CEO SHAREHOLDER LETTER BRIAN HARTZER                                                                                                    WESTPAC GROUP

We achieved our productivity
goal of delivering $405m
in savings.

                                                                   Turning to returns, our overall financial   the economy, our risk appetite, and
 Performance Metrics                                               result for FY19 was disappointing.          the decision to prioritise margin. In
 Cash earnings basis                                               Reported profit was down 16% to             housing, we also implemented a number
                                                                   $6,784 million and cash earnings were       of changes to our loan assessment
                                                                   $6,849 million in FY19, down 15% or         approach, and unfortunately, did so in
 RETURNS                                                           $1,216 million.                             a way that made the application process
 CASH RETURN ON EQUITY (%)
                                                                   Performance was significantly impacted      harder than it needed to be. Given
     2019                       10.8
                                                                   by notable items of $1,130 million (after   industry competition, some customers
                                                                   tax) in FY19 – $849 million higher than     and brokers diverted their business
     2018                              13.0
                                                                   the previous year and accounting for        elsewhere – and our lending slowed.
     2017                                13.8
                                                                   most of the decline in cash earnings.       In response, we’re working hard to
     2016                                14.0                      These notable items largely reflect         simplify our processes, with a number
                                                                   provisions we’ve set aside for customer     of improvements already rolled out.
     2015                                            15.8
 0               4          8           12                  16
                                                                   remediation and costs associated with       As a result, we expect home lending
                                                                   exiting our financial planning business.    to contract early in the year but to be
                                                                   Excluding notable items, cash earnings      growing in line with the system by the
 MARGINS                                                           were $367 million lower – down 4%           end of the 2020 financial year.
 NET INTEREST MARGIN (%)1
                                                                   compared to FY18. This decline was          Small business growth has also been
     2019                                         2.12             mostly due to a 7 basis-point decline       affected by more onerous lending
                                                                   in margins to 2.16% as a consequence        requirements, given the links between
     2018                                           2.22
                                                                   of a lower Treasury contribution and an     many small business customers’ personal
     2017                                           2.19           extremely competitive environment.          and business finances. Credit demand
                                                                   Earnings were also impacted by lower        was also weaker among larger customers
     2016                                         2.13
                                                                   revenue in wealth management, and           – including corporates – but this was
     2015                                     2.08                 insurance. In wealth, revenue was           more a function of weaker business
0.00        0.46     0.92       1.38     1.84               2.30   down following the exit of our financial    sentiment and a softer economic outlook.
                                                                   planning business, the removal of           The reduction in cash earnings, and an
                                                                   grandfathered commissions, the              increase in the strength of our capital
 EFFICIENCY
 EXPENSE TO INCOME RATIO (%)                                       migration of MySuper accounts and the       base, meant that the return on equity
                                                                   decision to reprice platform margins        declined to 10.75% – down over 2
     2019                                           48.6           – each of which hurts revenue in the        percentage points over the year. Given
     2018                                 43.8                     short term but supports customers           the importance of capital as a driver
                                                                   and helps us build a more sustainable       of return on equity, it is important to
     2017                               42.2                       business. The lower Insurance income        understand why we are raising capital
     2016                               42.1                       was primarily due to higher claims,         at this point.
                                                                   particularly from the severe weather
     2015                               42.1
                                                                   events (Qld storms and NSW hailstorms)      2. Why are we raising capital?
 0          10       20         30           40             50
                                                                   experienced early in 2019.                  Our common equity tier 1 (CET1) capital
                                                                   Given the challenging environment,          ratio of 10.7% remains well above the 8%
                                                                   productivity was a major focus this year.   minimum regulatory requirement and is
 LIQUIDITY COVERAGE RATIO
 (%)                                                               We achieved our productivity goal by        ahead of APRA’s unquestionably strong
                                                                   delivering $405 million in savings. This    benchmark. We hold around $46 billion
     2019                                      127                                                             in common equity, up $7 billion over the
                                                                   reflected the continued progress on our
     2018                                           133            digital agenda – as customers shift to      last three years. That capital provides the
                                                                   self-service and we automate manual         backing to absorb losses in the event of a
     2017                                     124
                                                                   processes – as well as better supplier      downturn and forms part of the funding
     2016                                           134            management and the implementation           pool for our lending. In addition, banks
                                                                   of a simpler management structure           with high capital backing are generally
     2015                                     121
                                                                   across the Group.                           rewarded with higher credit ratings,
 0          28       56         84        112               140
                                                                                                               which make it cheaper to borrow in
                                                                   Growth this year – particularly balance
                                                                                                               capital markets, particularly offshore.
 1. 2015 and 2016 numbers have not been restated
                                                                   sheet growth – was relatively slow,
    in line with current accounting standards.                     reflecting lower credit demand in
In a watershed year, we have made significant changes to the way we serve customers, our business structure and in the technology we use to ...
LETTER

2019 ANNUAL REVIEW & SUSTAINABILITY REPORT                                                                                                   19

                                                     CASE STUDY
                                                     Helping when it matters

                                              Helping customers
                                              through a one-in-five-
                                              hundred year flood.
The complexity comes in the way
regulators assess our capital position
– usually through the ratio of capital to
risk-weighted assets (the CET1 capital
ratio). From time-to-time regulators
recalibrate how they measure risk-
weighted assets, and what should be
included, or excluded, from the capital
base. This in turn can reduce the reported
capital ratio, despite the actual dollar
amount of capital going up. In addition,
earlier in the year APRA applied a $500
million capital overlay to Westpac (and
other Major banks) until such time as we
complete the actions from our CGA self-
assessment. This overlay translated into a
further reduction in our CET1 capital ratio
of 16 basis points.
At the end of September, our CET1
capital ratio would have been around
                                                                                         Alan Francis, Senior Insurance Claims Consultant
75 basis points higher had it not been                                                           on the ground after the Townsville flood.
for such developments. Looking ahead,
we face continued uncertainty around
APRA’s capital requirements, the              Westpac’s coordinated approach             and personal necessities for the
potential for further regulatory actions      across banking and insurance               customer and her children while the
and costs, and the earnings headwinds         helped customers affected by the           family home was assessed and repaired.
of low interest rates and higher              recent Townsville flood get back           “It was a massive relief for the customer
compliance costs. Furthermore, the            on their feet.                             at an incredibly stressful time.”
Reserve Bank of New Zealand is currently
proposing to significantly increase the       When a one-in-five-hundred year flood      Flood relief
capital requirements for New Zealand          struck Townsville in February 2019,        Westpac provided over 435
Banks (although the amount of the             Westpac trucked in its portable branch     disaster relief packages to flood-
increase is yet to be finalised).             – known as our ‘bank in a box’ – to        affected customers to help make
Given our priority for balance sheet          help customers manage their banking,       it easier for them to manage their
strength, we concluded that the prudent       process their insurance claims, and get    finances, including providing
course of action was to seek to raise         them back on their feet.                   alternative arrangements such as
$2.5 billion in capital, which increases      The 40ft shipping container was            repayment holidays.
our CET1 capital ratio by around 58           equipped with smart ATMs, an electronic    Over 1,751 General Insurance claims
basis points. This capital is expected        night safe for small businesses to make    were received, totalling $74 million.
to increase our buffer above APRA’s           deposits, meeting rooms and video          1,394 claims have been finalised and
unquestionably strong benchmark of            conferencing facilities; and was staffed   $55 million paid to customers.
10.5% and position us to respond to           with employees ready to help.
potential future impacts on capital                                                      Westpac committed $50 million to a
                                              Alan Francis, a Senior Insurance Claims    flood relief fund dedicated to helping
(indicated above) and continue to lend        Consultant was part of the team on
and support the economy in the event                                                     farmers rebuild their businesses. Loans
                                              the ground and helped customers            of up to $2 million were also made
of a downturn.                                make insurance claims, including a         available to eligible customers on an
Our decision to reduce the dividend to        mother of two small children having        interest-only basis for up to three years
80 cents per share was not easy, as we        to urgently evacuate her home due to       and at a reduced interest rate.
know that many shareholders rely on           rising flood waters.
our dividends for income. In addition,                                                   Westpac also donated $250,000 to
                                              “She was of course very distressed,”       flood-affected communities: $150,000
we carry a substantial balance of franking    said Alan.
credits that we would like to distribute                                                 to the Salvation Army and $100,000
to our shareholders. However, with            “Ensuring the personal safety of           to the Foundation for Rural &
increased shares on issue and downward        customers is our first priority. We        Regional Renewal to support disaster
pressure on returns, we felt it was           immediately organised a $5,000             recovery and programs to build local
prudent to bring our payout to a range        emergency payment to help pay for          community resilience.
that allows us to retain sufficient capital   emergency accommodation, clothing
to support future growth.
LETTER

 20 CEO SHAREHOLDER LETTER BRIAN HARTZER                                                                                                                                                               WESTPAC GROUP

 The faster we resolve these
 issues, the sooner we can
 refocus investment and
 management attention on
 delivering more for customers.

                                                                        3. H
                                                                            ow are we progressing on our                                                  planning business had been loss-making
   Performance Metrics                                                     strategic priorities?                                                           for some time and so this change is
   Cash earnings basis                                                  In my letter last year, I identified three                                         expected to be EPS positive in 2020.
                                                                        priorities for the year ahead:                                                     Exiting the business came with an
                                                                                                                                                           immediate shut-down cost, but this will
   EARNINGS                                                             • Deal with outstanding issues;
   CASH EARNINGS PER ORDINARY SHARE (CENTS)
                                                                                                                                                           be quickly offset by cost savings and
                                                                        • Maintain momentum in our customer                                                reduced risk. Our remaining Insurance,
       2019                                  198.2                        franchise; and                                                                   Superannuation, Investments, Platforms
                                                                        • Structural cost reduction.                                                       and Private Wealth businesses have
       2018                                        236.2
                                                                                                                                                           been integrated into our Consumer and
       2017                                        239.7                Deal with outstanding issues                                                       Business divisions.
                                                                        In recent years a number of issues                                                 Customer remediation was another area
       2016                                        235.5
                                                                        have emerged relating to past business                                             of focus. Over the course of the year we
       2015                                         248.2               practices, operational errors, gaps in                                             continued to work through a backlog of
                                                                        compliance, or changes in regulation.                                              historical issues in our financial planning
                                                                        These were identified through the Royal                                            and banking businesses and we continue
                                                                        Commission, our CGA self-assessment,                                               to work with regulators to agree on a fair
   ASSET QUALITY STRESSED
   ASSETS TO TOTAL COMMITTED EXPOSURES (%)                              ongoing product reviews, and various                                               and reasonable approach to remediation.
                                                                        regulatory actions. The faster we resolve
       2019                                              1.20           these issues, the sooner we can refocus                                            The most significant of these issues is
                                                                        investment and management attention                                                the so-called “fee for no service” issue in
       2018                                      1.08
                                                                        on delivering more for customers, thereby                                          financial planning.
       2017                                  1.05                       increasing the value of our franchise.                                             Under the “Future of Financial Advice”
       2016                                              1.20           The most significant change over the                                               (FOFA) legislation introduced in
                                                                        year was the exit of our financial planning                                        2012, financial planning businesses
       2015                                0.99                                                                                                            were required to eliminate ‘conflicted
  0.0         0.2        0.4   0.6   0.8          1.0          1.2      business and reducing our operating
                                                                        divisions from five to four. The financial                                         remuneration’ (commission) payments

   CAPITAL
   COMMON EQUITY TIER 1 CAPITAL RATIO (%)
                                                                            Financial performance1
       2019                                             10.7
                                                                            Movement in cash earnings ($million)
       2018                                         10.6
                                                                                         281     8,346             5
       2017                                         10.6                     8,065                                                                                         213         7,979

       2016                                  9.5
                                                                     8000                                                      (619)
                                                                                                                                                 16             18
                                                                                                                                                                                                              6,849
       2015                                  9.5                                                                                                                                                    (1,130)
0.0000001.8333333.6666675.5000007.3333339.16666711.000000            6000

   DIVIDENDS
   (CENTS PER SHARE)
                                                                     4000
       2019                                   174

       2018                                         188
                                                                     2000                                                    Down 4% ex-notable items

       2017                                         188                                                                                       Down 15%

       2016                                         188
                                                                        0     FY18                                                                                                                            FY19
                                                                                          FY18
                                                                                       notable
                                                                                         items

                                                                                                       FY18
                                                                                                 ex-notable
                                                                                                      items

                                                                                                              Net interest
                                                                                                                  income

                                                                                                                               Non-interest
                                                                                                                                   income

                                                                                                                                                Expenses

                                                                                                                                                              Impairment
                                                                                                                                                                 charges

                                                                                                                                                                           Tax & NCI

                                                                                                                                                                                             FY19
                                                                                                                                                                                       ex-notable
                                                                                                                                                                                            items

                                                                                                                                                                                                       FY19
                                                                                                                                                                                                    notable
                                                                                                                                                                                                      items

       2015                                        187
   0                50         100         150                 200

                                                                            1. In FY19 and FY18, the Group raised certain provisions known as ‘notable items’.
                                                                               See our 2019 Investor Discussion Pack for further details.
LETTER

2019 ANNUAL REVIEW & SUSTAINABILITY REPORT                                                                                              21

                                                        CASE STUDY
                                                        Better supporting customers

                                                 Presto,
                                                 Lune Croissanterie.
to planners and move to a fee-for-service
model. As part of this, BT implemented
systems (including new contracts, new
technology, and an annual fee disclosure
statement) seeking to ensure customers
received the advice services they were
paying for. However, as with other financial
planning businesses, we identified some
incidences of advice not being provided
and cases where insufficient records were
retained to meet regulator expectations.
We have therefore been working through
a process to review our customer files
and repay customers where appropriate.
This issue is more complex in the case
of aligned dealer group planners, who
operated separately, but under our licence.
This was a standard industry practice,
where companies like BT provided
licensing and back-office services to
planning groups. In these cases, we face
significant logistical challenges in obtaining
and checking all the historical files of those
non-Westpac advisers, particularly if they
have left the industry.
Other remediation matters include
instances where we didn’t meet
certain reporting standards, or made
administrative or operational errors in
certain products. We have established a          Presto is helping businesses like        “We’re passionate about our pastries
dedicated remediation hub to streamline          Melbourne’s Lune Croissanterie           and are determined that the whole
the process of refunding customers.              provide a better experience              experience for customers is fantastic
Currently there are around 750 staff             to customers.                            – from the moment they step into our
dedicated to remediation activities, and                                                  store, to the last bite,” says Cameron.
since 2017 we have paid out $350m in             Croissants from Lune Croissanterie       Lune serves over 2,500 croissants
compensation to customers.                       have been hailed as one of the           a day which translates into a similar
                                                 world’s finest by a New York Times       number of transactions.
Beyond remediation, our response to
                                                 food critic. The customer following
the findings of the Royal Commission                                                      “Most of our customers pay by card,
                                                 amassed over the last seven years
and our CGA self-assessment are well             is testament to this claim.              so having a reliable merchant terminal
underway. We have implemented 11                                                          integrated with our systems is
recommendations as part of our Royal             Kate Reid, a former aerospace            important to us,” says Cameron.
Commission program with a further                engineer, founded Lune in 2012.
                                                 She channelled her precision and         Presto integrates the merchant
11 currently being implemented. We
                                                 technical skills into making the         terminal with Lune’s point-of-sale
have commenced work on most of the
                                                 perfect croissant and started selling    system, eliminating the need to
remaining 27 recommendations that                                                         manually key in sale amounts and
                                                 them from a hole-in-the-wall shop in
presently apply to us, but we will need                                                   complete end-of-day reconciliations.
                                                 the bay-side suburb of Elwood.
to wait until the government passes the                                                   This improves productivity, reduces
required legislation before we can fully         After joining forces with her brother,   risk of error and streamlines
progress the bulk of these. With our CGA         Cameron, in 2015 the siblings            reconciliations.
action plan, we have implemented 40% of          expanded the baking business and
the recommendations and we expect to             today have two stores – one in           “By making the transaction process
                                                 Melbourne’s CBD, the other in Fitzroy    faster and easier for our staff and
implement the remainder by March 2021.
                                                 – and employ 65 staff.                   seamless for customers, Presto is a
Changes we have made so far include
                                                                                          welcomed addition to our business.”
centralising our complaints management,
enhancing consequence management and
remuneration governance, and introducing
new board and committee processes.
LETTER

22 CEO SHAREHOLDER LETTER BRIAN HARTZER                                                                                                                           WESTPAC GROUP

The long-term success of
our business depends on the
strength and depth of our
customer relationships.

Maintaining momentum in our                                  of the real time New Payments Platform                        Increasing structural productivity
customer franchise                                           which has seen us process around 40% of                       Using technology to drive down costs is
The long-term success of our business                        the flows on this platform. Around 40% of                     an important part of our strategy to remain
depends on the strength and depth of                         our digital sales are now completed online                    competitive and deliver good returns
our customer relationships. In 2019 we                       – a material uplift from just a few years ago.                over time. This is increasingly important
continued to improve our service offering                    We have also completed major upgrades                         in a low-rate, slow-growth environment
and the technology needed to deliver                         to our technology infrastructure that                         where margins are under pressure and
better service in the future.                                have improved reliability and will                            regulatory and compliance costs are rising.
In recent years we have built a strong                       ultimately enable us to deliver even                          At the same time, emerging competitors
service ethos throughout the company.                        more for customers.                                           have no physical networks to support
Employees participate at least weekly                        These include:                                                and have a cost advantage in delivering
in service ‘huddles’, where we review                                                                                      some products.
                                                             • Launching our ‘Customer Service Hub’,
our service standards, share stories                           a modern platform for originating and                       This year our $405 million in productivity
and examples of good service, and                              servicing mortgages and other consumer                      savings through a company-wide focus on
discuss where we can improve. This                             banking products;                                           simplification, automation, and digitisation
reinforces our customer-first approach                                                                                     was up one-third on the productivity
                                                             • Rolling out a new data platform that
and is further supported by embedding                                                                                      savings delivered last year. Part of this
                                                               supports the Government’s ‘Open
customer satisfaction and related service                                                                                  reflects the benefits from prior investments
                                                               Banking’ regulations and will allow us to
metrics in individual scorecards and                                                                                       in digitisation and automation, while
                                                               better understand customer needs;
performance rewards.                                                                                                       a continued shift of customers from
                                                             • Completing the rollout of Panorama, our                     physical to digital channels allowed us to
A focus this year was on improving our
                                                               market-leading investment platform for                      rationalise 61 branches and reduce ATM
ability to identify and support vulnerable
                                                               independent financial advisors and their                    numbers by 375.
customers. This included setting up a new
                                                               clients; and
Customer Vulnerability Council, making                                                                                     Physical presence continues to be
changes to various complaints policies,                      • Renewing much of our underlying                             important for many customers and we
and rolling out training to our people on                      network and data centre infrastructure.                     are investing to upgrade our branch
how to identify customers experiencing                         This included moving over 600                               network in high-volume locations. However,
vulnerability. We promoted this through                        applications to the new environment and                     changing customer traffic patterns into
our Westpac “Help when it matters”                             upgrading over 300 applications hosted                      regional centres and the increasing use of
advertising, with campaigns around                             on legacy infrastructure.                                   contactless cards and mobile payments
relationship breakdown, loss of a loved one,                                                                               mean that we need fewer, well located
                                                             These and other changes have materially
and the impact of natural disasters.                                                                                       branches to meet demand. To further
                                                             improved system stability with no major
Our continued focus on service has led                                                                                     improve efficiency, we have entered into an
                                                             system outages in FY19 – a big step up
to a 2% rise in customers to 11.2 million                                                                                  agreement to sell most of our ‘off-site’ ATM
                                                             when you consider just a few years ago
in Australia. In business, we held our #1                                                                                  network to a third-party. This agreement
                                                             we experienced one or two major issues
NPS3 ranking in each of our key segments                                                                                   materially retains the level of service
                                                             a month. Further changes and upgrades
and increased our lead on #2, while in                                                                                     Westpac customers currently receive
                                                             are planned that will further improve the
consumer, we rank #3 on NPS and closed                                                                                     from our ATM network but will allow us
                                                             experience for customers and enable more
the gap to #1.                                                                                                             to benefit from scale efficiencies that this
                                                             efficient processes for our bankers.
                                                                                                                           third party can achieve with their other
In technology, we delivered several new                      At the same time, competition has                             cash processing.
digital innovations to make things better                    intensified, especially in the mortgage
for customers. These included our AI                                                                                       Other cost initiatives during the
                                                             business. As I indicated earlier, stepping
chat-bot ‘Red’, which can respond in                                                                                       year included renegotiating supplier
                                                             out of line with the market quickly impacts
real time to customer enquiries, a fully                                                                                   arrangements, further automating
                                                             market share. This happened to us in the
digital mortgage process for St.George                                                                                     back-office operations, and simplifying
                                                             latter part of the FY19, although we expect
customers, a new Digital Institutional Bank                                                                                our organisational structure. In total, these
                                                             this to normalise through the year ahead.
platform, an online pricing platform for                                                                                   changes resulted in a net 5% reduction
term deposits, and an extensive rollout                                                                                    in full-time equivalent headcount across
                                                                                                                           the company, despite adding significant
                                                                                                                           extra resources to support the remediation
                                                                                                                           activities described above.

3. For details of the metric and metric provider, refer to Westpac Group 2019 Full Year Results Presentation and Investor Discussion Pack available at www.westpac.com.au.
LETTER

2019 ANNUAL REVIEW & SUSTAINABILITY REPORT                                                                                                            23

                                                                                                                CASE STUDY
                                                                                                                Cyber security

                                                                                                         Protecting
                                                                                                         customers
                                                                                                         from scams.

Increased compliance, regulatory, and                    5. H
                                                             ow is the market evolving, and
remediation costs along with revenue                        what are our priorities to respond?
headwinds mean that productivity                         In 2015 we recognised that a once-in-
benefits are not yet visible in traditional              a-generation change in banking was
measures of bank productivity, such                      underway, as a consequence of changing
as the cost-to-income ratio. However I                   customer behaviour, new technology, new
am confident that, as these programs                     competitors, and increased community
and the related costs roll off over the                  and regulatory expectations. Over the
next few years, the improved efficiency                  past year, these trends have accelerated.
and competitiveness of our underlying                    In particular, we see:
business will become apparent.
                                                         • An increasing shift to digital self-service
4. H
    ow are we strengthening                               among customers;
   non-financial risk, governance,                       • Increased competition, especially in
   and accountability?                                                                                   Westpac’s Scams Assist team
                                                           mortgages, from foreign and regional
                                                           banks who rely on mortgage brokers            is helping to protect customers
The findings of the Royal Commission
and our CGA self-assessment highlighted                    for their sales;                              against scams and in the process
a number of areas where we need to                                                                       helped recover $26.3 million for
                                                         • The rise of digital-only competitors;
improve non-financial risk management,                                                                   customers this year.
                                                         • The growth of fintech businesses offering
governance, and accountability. To address                                                               Keeping customer data and their
                                                           new, data-driven services;
these, several major programs of work                                                                    accounts safe is a priority for
are under way, with specific actions being               • Increased compliance costs and capital        Westpac and we continue to invest
tracked and reported at both the Group                     requirements across traditional banking       in strengthening our cyber security
Executive level and to the Board.                          businesses; and                               systems to deter attacks and help
Specific areas of focus include:                         • Continued reputational challenges for         protect customers.
                                                           banks as a result of issues identified        A recent case managed by Westpac
• Improving the identification, escalation,
                                                           through the Royal Commission.                 fraud officer, Cherish, brings to life the
  and resolution of non-financial risk issues
  across the Group, with a particular focus                                                              way we fend off scammers.
                                                         While these challenges are significant –
  on financial crime-related issues;                     particularly in the short term – we believe     A customer was on her landline phone
• Enhancing our end-to-end lending                       the longer-term outlook for a large bank        speaking with someone pretending
  processes;                                             like Westpac remains positive given:            to be from her telco provider. The
                                                         • The size and strength of our balance          scammer had asked to download
• Providing more detailed reporting on                                                                   software to ‘fix some issues’ he
  operational and compliance incidents to                  sheet (especially our deposit base and
                                                                                                         claimed were affecting her computer.
  the Executive team and Board;                            diverse funding sources);
                                                         • The quality and scale of our customer         Through our internal scams alert
• Improving the efficiency and
                                                           franchise, including our portfolio of         system, I noticed unusual activity
  effectiveness of committee meetings;                                                                   on the customer’s online account.
                                                           brands and extensive data assets;
• Clarifying and strengthening resources                                                                 The customer rarely used internet
  under the ‘Three Lines of Defence’                     • The financial resources and skills required   banking and when she did, it was only
  approach to risk management;                             to build the technical innovations and        to check her accounts and never to
                                                           partnerships required in a digital world;     make a payment.
• Clarifying individual accountability for
  all managers, in line with the new BEAR4               • Our ability to meet ever-rising regulatory    I immediately contacted the customer
  regime; and                                              expectations; and                             on her mobile phone, explaining that
• Improving awareness and protection for                 • Our ability to attract and retain top         she was potentially the victim of a
  whistle-blowers.                                         quality talent in a small market, given our   remote access scam. Confused at
                                                           reputation as an employer of choice.          first, she wasn’t sure who to believe,
In addition, we continue to enhance and                                                                  but after I explained the situation
reinforce general risk awareness across                                                                  she immediately shut her computer
the Group.                                                                                               down and hung up her landline. This
                                                                                                         saved the customer $5,000 that the
                                                                                                         scammer had attempted to transfer.
                                                                                                         She was incredibly grateful.
4. BEAR: The Bank Executive Accountability Regime, administered by APRA.
LETTER

24 CEO SHAREHOLDER LETTER BRIAN HARTZER                                                                                      WESTPAC GROUP

Westpac’s future is very bright
and 2019 will prove to be a
watershed for us.

We recognise that we are a service              • Digital transformation: Using technology     6. What is the outlook for 2020?
business: We’ve set the goal for Westpac          to materially improve efficiency and         The economic outlook for Australia remains
to be “one of the world’s great service           reduce the Group’s cost-to-income ratio      challenging, in part reflecting a softer
companies, helping our customers,                 below 40% in the medium-term. This will      global environment. Annualised growth
communities and our people to prosper             include migrating more sales and service     in the June quarter of 2019 was only 1.4%,
and grow.”                                        activity to digital, reshaping the Group’s   which is lower than population growth
To grow the long-term value of the                distribution network, modernising            of 1.6%. The dynamics of global trade,
company, our strategy is to build scale           underlying technology platforms, and         weak real wages growth, a softer housing
in customer relationships through the             building an extensive network of digital     market, low interest rates and subdued
provision of world-class service; supported       partnerships and data assets.                economic activity have all dampened
by a strong balance sheet, great people,        While we will continue to deliver this         consumer confidence.
and a modern, highly efficient technology       program of work over several years, we         That said, overall GDP growth remains
platform, as well as a network of               have set a number of specific priorities       positive and the economy continues to
partnerships among new, digitally-savvy         over the next couple of years. These are:      benefit from a strong resources sector, a
competitors and suppliers.                                                                     lower Australian dollar, large infrastructure
                                                1. Service leadership:
To bring this strategy to life, we are                                                         investments, and targeted income tax cuts.
                                                  • Extend our #1 in NPS for business          A slowdown in residential construction over
continuing to deliver on a multi-year
investment program we call the “Service           • Close the gap to the #1 major bank         the last year, combined with lower interest
Revolution”, designed to strengthen                 in consumer                                rates, should see a continued recovery in
our competitive offers and reshape the                                                         house prices building on the momentum
                                                2. Digital transformation:
capabilities and cost structure of the                                                         we have seen in the September quarter,
company. This program is organised                • Complete roll-out of the Customer          particularly in Sydney and Melbourne.
around three themes:                                Service Hub to all our mortgage            However GDP growth is likely to remain
                                                    bankers and to external brokers            below longer-term averages (which is
• Performance disciplines: Prudently
  managing our capital, funding, and              • Launch a new mobile banking app with       2.75%) at 2.3% for calendar 2019 and 2.4%
  liquidity; seeking to maintain a superior         improved usability and functionality       for calendar 2020.
  ROE to the peer average while remaining         • Launch Open Banking data capabilities      With consumer and business confidence
  targeted and disciplined on asset growth        • Drive digital sales to 45% across          relatively weak, credit growth has been
  and credit quality;                               the Group                                  slow. Overall credit growth for the
• Service leadership: Continuing to                                                            Australian financial system slowed to 2.7%
                                                3. Performance discipline:                     in the year to September 2019, down from
  grow the Group’s customer base while
  increasing the quality and depth of those       • Deliver $500 million in annual             4.5% a year ago. That included a decline in
  relationships, as measured through the            productivity savings in FY20               housing credit growth from 5.4% to 3.1%;
  number of customers who view us as                (23% above FY19)                           business from 3.8% to 3.3% and personal
  their main financial institution. We look                                                    credit contracting by 4.4% after declining
                                                  • Further reshape the network
  to achieve this by delivering world-class                                                    by 1% a year earlier.
                                                  • Improve controls and risk management
  service levels (both personal and digital),                                                  We expect credit growth to lift slightly in
                                                    capabilities to ensure Westpac is
  as measured by NPS; recognising that                                                         2020 to 3% overall, with housing credit
                                                    resilient for the future, including
  a great service business requires a                                                          growth increasing to 3.5%. Business credit
                                                    further implementation of the Royal
  high quality, well-trained, diverse, and                                                     growth is also expected to grow by around
                                                    Commission and CGA self-assessment
  engaged workforce; and                                                                       3%, while other personal credit is expected
                                                    recommendations
                                                                                               to contract by around 2%.
                                                We will report progress against each of        Interest rates are expected to remain
                                                these goals in our regular market updates.     very low. The RBA reduced the cash rate
                                                                                               from 1.5% to 0.75% over the year, and we
LETTER

2019 ANNUAL REVIEW & SUSTAINABILITY REPORT                                                                                                     25

expect a further rate cut to 0.5% in early      Conclusion
2020. With rates at this level, there are       I want to conclude by thanking
limited options for the RBA to cut further      shareholders, on behalf of the management
if the economy turns down; however the          team and all of our employees, for your

                                                                                                             #1
Commonwealth Budget is set to return to         continued support this year. We recognise
surplus in 2019/20 and the Commonwealth         that reputational issues, regulatory and
government has the scope for additional         legal issues, and financial performance
stimulus if required.                           challenges have made this a difficult year
Economic conditions in New Zealand have         to be an investor in Westpac.
also softened, with sluggish consumer           The year ahead will continue to be
spending and weak business confidence.          challenging, from multiple perspectives
We expect a small improvement in 2020           – economic, competitive, legal,
supported by lower interest rates; some         reputational, and regulatory. I hope that my
fiscal stimulus; and the competitive (lower)    letter has provided some useful context as
New Zealand dollar.
For banks, the environment remains
                                                to the nature of these challenges and the
                                                clear-eyed way in which we are responding
                                                                                               Australia’s most
challenging. Interest rates at these low
levels put significant pressure on margins,
                                                to this environment. We recognise where
                                                we have fallen short, and are absolutely
                                                                                               sustainable bank.
as many deposits are essentially at a ‘floor’   committed to executing better and              2019 Dow Jones Sustainability
beyond which they can’t be repriced             delivering on our strategy for the future.     Indices Review.
down. In addition, earnings on invested         Through everything that has happened this
capital and liquidity are progressively         year, I remain very proud of this company,     It is the 18th year in a row that Westpac has
lower as the portfolio rolls-over to much       and its people. We are well positioned,        been ranked amongst the global banking
lower interest rates.                                                                          leadership group by the DJSI, this year at
                                                with many talented, dedicated bankers
                                                                                               #9 globally.
Regulatory actions – flowing from the           who come to work every day genuinely
Royal Commission and other industry             seeking to deliver world-class service and
reviews and investigations – will continue      innovation for customers.
to require significant investment and           I believe Westpac’s future is very bright
management attention. Regulators have           and 2019 will prove to be a watershed for
substantially stepped up their resources        us in confronting the realities of a changed
and enforcement activity, leading to a          banking environment and responding
dramatic increase in our own costs as we        decisively in ways that set us up to
respond to the various enquiries, make          outperform in the future.
improvements in our non-financial risk and
                                                Once again, thank you for your continued
control environment, and deal with the
                                                support and faith in the Westpac Group.
consequences – including fines and other
legal fees – related to any adverse findings.
In addition, regulators in Australia and
New Zealand have a number of reviews
underway, in many areas including home
loan pricing, remuneration, and capital/risk
weighted asset methodologies across the         BRIAN HARTZER
sector. Further clarity on these reviews is     Chief Executive Officer
expected in the year ahead.                     Westpac Group
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