INSTYLE LOUNGE 2020 - BCN Burda Community Network
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INSTYLE LOUNGE 2020
InStyle Lounge – The Concept The InStyle Lounge will take place for the sixth time in January 2020, as part of the Berlin Fashion Week. InStyle invites renowned influencers, models and VIPs to experience the brand world surrounding InStyle for two days. InStyle offers the participating brands the perfect platform to get in touch with well-known personalities and fashion-savvy InStyle fans. With the Opening Brunch as well as the many actions of the exhibiting brands, the InStyle Lounge offers perfect entertainment. Styling advice, cool brand activations and the discovery of new products are on the agenda. There will also be some Instagram spots, a lounge with a food buffet and drinks as well as a dj.
InStyle Lounge – Services Provided with a Booking: January 2020
• Logo integration in all communication measures such as on the invitation, photo wall, advertising materials and on the InStyle Lounge Microsite on
instyle.de
• Presentation area approx. 10 m² (larger stand areas, and exclusive rooms are available after consultation and at an extra charge)
• Basic equipment of tables, chairs, clothes rails and lighting of the brand stands are included (costs for further individual furniture/back walls etc. are
taken over directly by the brands, with approval by InStyle)
• Booking deadline: 08. November 2019, no industry exclusivity, costs refer to one brand per presentation area
January 2020
Price net/net: 11.000 €
Presentation Area: Approx. 10 m²
InStyle Lounge – Advantages of a Combined Booking: January & July 2020
• Logo integration in all communication measures such as invitation, photo wall, advertising materials and on the InStyle Lounge Microsite on
instyle.de
• Presentation area 2 m² on top (larger stand areas, and exclusive rooms are available after consultation and at extra charge)
• Basic equipment of tables, chairs, clothes rails and lighting of the brand stands are included (costs for further individual furniture/back walls etc. are
taken over directly by the brands, with approval by InStyle)
• Booking deadline: 08. November 2019, no industry exclusivity, costs refer to one brand per presentation area
&
January 2020 July 2020
Price net/net: 11.000 € 11.000 €
Presentation Area: 2 m² per Lounge in addition to the actual stand size
Additional Media: 1 additional Instastory per InStyle Lounge with partner link to @instylegermany/tag "Advertising”
InStyle Lounge – Schedule for Cafe Moskau (Karl-Marx-Allee 34, Berlin)
Tuesday, 14. January 2020
13.00 – 18.00 Assembly/Setup of Event
Wednesday, 15. January 2020
10.00 – 12.00 Opening Brunch with InStyle Editor-in-Chief Kerstin Weng: Food Buffet & Drinks
Guests: Influencers, VIPs, press
12.00 – 16.00 Open House: Food Buffet & Drinks
Guests: Influencers, VIPs, B2B contacts
Thursday, 16. January 2020
10.00 – 16.00 Open House with the InStyle editorial team: Food Buffet & Drinks
Guests: Influencers, VIPs, B2B contacts
From 16.30 Dismantling of Event
Program can be subject to changes
InStyle Lounge – Key Facts From July 2019
31 600 Approx. 1.500 1.300 m² 5
Stand partners Goodie Bags Guests Exhibition Space at VIP Hosts
(Incl. B2B, Press) Cafe Moskau
Approx. 730 Over 300 Over 22 Mil. Editorial Support Occurs during Berlin Fashion
Tickets for Top-Influencers Media Reach Week
Readers
InStyle Lounge – Impressions July 2019
InStyle Lounge – Impressions July 2019
InStyle Lounge – Impressions July 2019
InStyle Lounge – Event Partners and Their Activities July 2019
InStyle Box Deichmann Newsha Jake´s Biotherm
Spin the wheel of fortune Personalise a pair of shoes Hair-styling and Discover fashion collections Try beauty products
and win an InStyle Box photoshooting
Brax Senzera Rauch Mey Le Specs
Create personalised printed Receive a manicure Enjoy refreshments at the Take selfies at the Discover new eyewear
T-shirts tropical stand photobooth and share them collections
on social media for the
chance to win prizesInStyle Lounge – Event Partners and Their Activities July 2019
C&A GHD ANY DI x Surface MAC Made.com
Personalised Eyewear Cases Get your hair styled Find the right laptop bag for you Get your makeup done by Decorate a Cactus for your home
makeup specialists
Kölln Iphoria Sheko Eucerin VW
Snack on oat bars and try oat Shop mobile phone Test out protein shakes Test serums and anti-aging Have a self portrait made
inspired drinks accessories productsInStyle Lounge – Special Guests July 2019
Vanessa Fuchs 305k Shanti Joan Tan 1,1 Mil. Katharina
Ischtar & Anna
Isik 1,3 Mil. Valentina Pahde 655k Aylin Koenig 572k
Maria Damm
Nina Schwichtenberg 323k Sebastian Pannek 424k Enisa Bukvic 653k Marina Ilic 242k Angelina Heger 543kInStyle Lounge – Special Guests July 2019
Karin Teigl 176k Trixi Giese 200k Katharina
Laura & Anna
Noltemeyer 236k Emma Schweiger 420k Maria Astor 211k
Maria Damm
Carolin Niemczyk 79k Nova Meierhenrich 37k Angelina Kirsch 181k Daniela Michalski 92k Sayana Ranjan 142kInStyle Lounge – Goodie Bag Partners
• Limited quantity of only 500 pieces (distributed to influencers, local VIPs, multipliers) Closing Date
• Presented in a stylish InStyle Bag for Bookings
22.11.2019
• Filled with attractive products from the Fashion, Beauty, Lifestyle and Food & Beverage sectors
• Limited number of partners
• Free participation for exhibitors
• Participation fee for partners who do not have a stand: 500 € net/net
• Prize Draw: Raffle of the Goodie Bag on the InStyle Instagram account @instylegermany (214k) and includes
linking of all participating partners in a gallery postInStyle Lounge – Contact Person Inga Ganjon Senior Manager Brand Experience ELLE, ELLE Decoration, Harper´s BAZAAR, InStyle, InStyle Men, BUNTE, freundin BurdaStyle GmbH Arabellastraße 23 81925 München Telephone: 089-92502059 E-Mail: inga.ganjon@burda.com
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