LUXURY BRAND MANAGEMENT - Double Award Master's Programme / Academic Master's Programme in - Domus Academy
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Double Award Master’s Programme / Academic Master’s Programme in
LUXURY BRAND MANAGEMENT
www.domusacademy.com
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Programme Advisor
Gaya Calabrò
Double Award Master’s Programme / Academic Master’s Programme in
Luxury Brand Management
“Luxury is about experience, it goes
beyond consumption to resonate with
intangible values and aspirations.”
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Why a Master’s in
Luxury Brand Management
01
Study at a highly ranked academy in Milan, the world’s
capital of design and fashion and earn a worldwide
recognized, International Double Award Master’s,
consisting in a UK-accredited Master of Arts degree
from Regent’s University London plus an Academic
Master’s degree accredited in Italy.
02
Customize your academic pathway.
Take part in cross-disciplinary workshops where you
will collaborate with talented international students to
work on projects for leading companies.
03
Learn how to create disruptive solutions within future
scenarios and enhance your professional profile.
04
Boost your career connections with our unique
professional experience opportunities and join a
global network of more than 25,000 alumni who are
influencing design around the world.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Milan
Design is part of the fabric of Milan. From the city’s
fashion tradition to its new role as a startup hub, Milan
is home to a thriving commercial design industry and a
globally facing creative culture.
Life in Milan moves at a relentless pace, in fact it’s
hard to remain unmoved or detached from all the
cultural, social and business activities afoot. It follows
that there is no better place to pursue a design
education.
Milan is the world capital of fashion and design, brimming with innovative
and creative people, emerging designer boutiques and businesses whose
longstanding success is built on design.
The centre of Milan is home to the flagship stores of some of the most
important fashion and design brands, including Cappellini, Driade, Kartell,
Versace, Armani and Valentino. Therefore, students can draw inspiration from
the trend-setting work of the world’s leading designers and, at their fingertips,
will be Italy’s finest artisans and manufacturing facilities, that make Made in
Italy craftsmanship famous around the world.
Milan bristles with life. Every year during the Fashion Weeks, Design Week
and their various ancillary activities such as the Fuorisalone, Milan becomes
one big showroom, full of non-stop exhibitions, performances, parties and
conferences featuring prestigious international guests.
But the reach of design doesn’t stop there, it can be seen in the outline
traced by the city’s new skyline, in the partnerships being developed between
research, design and business, and in the deployment of new technologies
that tackle the widest possible range of design problems. Milan is a creative
environment like no other.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
What will you gain?
• A broad understanding of the luxury market
through industry-based projects and interaction
with professionals.
• Design omni-channel strategies to narrate a brand’s
heritage, story, excellence and innovation in unique
ways.
• Recognize customer behaviours and social
patterns and uncover powerful insights to help
luxury brands grow their influence through
engaging and memorable experiences.
Career Profiles
Get a broad view of the luxury market to select your future career path.
Understand the culture and practices of international luxury businesses to
learn the key skills that all brand managers need. You will be able to pursue a
management career and consider a wide range of related roles, including:
LUXURY BRAND MANAGERS
PRODUCT MANAGERS
MARKETING MANAGERS
DIGITAL COMMUNICATION EXPERTS
Emerges: Maison Margiela Omnichannel Strategy, project by COMMUNICATION AND PR MANAGERS
Alejandra Cinco Bautista, Avisha Chaudhary, Mitesh Jain, Praatika
Mehra, Wipawin Yingsakmongkol, Master’s in Luxury Brand BRANDING AND MARKETING CONSULTANTS
Management 2018, in collaboration with Yoox-Net-à-Porter
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Is it for you?
This course is your place to be for you if you want to:
• Implement creatively innovative luxury brand
concepts, scenarios, and solutions using
cross-disciplinary creative and business
approaches.
• Acquire critical thinking to evaluate branding
decisions and develop innovative strategic plans.
• Pursue creative business solutions that respond to
contemporary and future needs of consumers and
brands.
ALBERTO NEGRO
Master’s in Luxury Brand Management 2018
Now Founder of 5 STYLE and Creative Consultant at Artemest,
Dsquared2, La Cucina Italiana
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Programme
DURATION:
• 11 months - Academic Master’s Programme
• 14 months - Double Award Master’s Programme
Each Master’s Programme is workshop based, supplemented with seminars,
lectures, tutorials and fieldwork. Industry professionals, the programme
leader and project leaders will guide you via individual coaching and
mentorship.
4 MODULES: course + workshop
COURSES:
Coursework focuses on examining the theory that underpins the field
through lectures and exercises, as well as tutorials that teach management
and marketing strategies specific to the industry.
WORKSHOPS:
Guided by industry professionals and faculty project leaders, you will work
with leading companies on projects such as creating new products or services
for different industrial sectors on a worldwide scale.
21
INTERNSHIP:
While working for a company you will complete assignments that are part of a
real project.
INTAKES
September 2021:
• From 30/08/21 to 29/07/22: AFAM
STUDY TOURS:
Company Visits – Guests from Industries
• From 30/08/21 to 18/11/22: UK
November 2021:
• From 02/11/21 to 04/11/22: AFAM
• From 02/11/21 to 17/02/23: UK
February 2022:
• From 02/02/2022 to 23/12/2022: AFAM Global genius, project by Apurva Kumarley, Avni Asal, Fabio Carli, Glen
McCammon, Master’s in Fashion Management 2019, in collaboration with
• From 02/02/2022 to 24/03/2023: UK
Moncler
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Academic Offering
ACADEMIC MASTER’S PROGRAMME DOUBLE AWARD MASTER’S PROGRAMME
DURATION: 11 months (MASTER OF ARTS)
ACCREDITATION: Italian Ministry for University DURATION: 13-15 months
and Research (MUR)
ACCREDITATION: Privy Council UK
ECTS: 60
ECTS: 90 (180 UK credits)
LANGUAGE: English
VALIDATION: by Regent’s University London
STARTING IN: September / November / February
LANGUAGE: English
STARTING IN: September / November / February
ELECTIVE WEEK IN LONDON
Students enrolled in the Double Award Degree will have the possibility
to spend one week at Regent’s University London attending classes,
workshops, doing city tours and visiting museums, exhibition and
galleries.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Programme Structure
Academic Master 1st Level Double Award Master’s
Programme
theoretical
Module I Module II Module III Module IV Module V Module VI
Theoretical Course 1 Theoretical Course 2 Theoretical Course 3 Theoretical Course 4 Professional Final Degree
+ Core WS 1 + Core WS 2 + Elective WS 3 + Final Workshop Experience Project
Project
24 UK credits 24 UK credits 24 UK credits 24 UK credits 24 UK credits
12 ECTS 12 ECTS 12 ECTS 12 ECTS 12 ECTS
Critical and Creative Framework 1 Critical and Creative Framework 2
10 UK credits 10 UK credits 40 UK credits
Each Master’s Programme is workshop based, supplemented with seminars, lectures, tutorials and fieldwork.
The Academic Master’s Programme path consists of 4 modules (course + workshop) plus 1 module including a
professional experience and a final portfolio presentation.
The Double Award Master’s Programme path includes additional dedicated classes and a 6th module as Final
Degree Project giving you the unique opportunity to pursue your design studies in Italy getting an Academic
Master Degree validated by the Italian Ministry for Education and a UK validated Master of Arts Degree.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
Programme Structure
THEORETICAL COURSES: coursework focuses on examining the theory
that underpins the field through lectures and exercises, as well as tutorials
that teach management and marketing strategies specific to the industry.
Throughout, you will be exploring the most cutting-edge technology such
as design software and 3D modelling tools, learning how to create a unique
brand and developing your own professional identity.
WORKSHOPS: guided by industry professionals and faculty project leaders,
you will work with leading companies on projects such as creating new
products or services for different industrial sectors on a worldwide scale.
FINAL WORKSHOP PROJECT: you will be able to develop personal, in depth
body of work as a culmination of their academic path. You will develop design
research, create projects and explore conceptual ideas that are transformed
into tangible outputs.
PROFESSIONAL EXPERIENCE: to gain real experience working in your
field, you will choose to either do an internship at a company site, work on
a project on campus in collaboration with a company and complete an
entrepreneurship module. In each case, you will benefit from mentorship, an
inside perspective on their field and valuable career connections.
CRITICAL AND CREATIVE FRAMEWORK: in this module, you will undertake
in-depth research on selected topics and themes. You will investigate new
methodologies and integrated a critical perspective in the development
of a research that represents reflections on the contemporary context and
that will contribute to the body of knowledge in your disciplinary area. This
research will inform and provide the theoretical framework and foundations
for the Degree Project.
FINAL DEGREE PROJECT: you will develop an individual degree project
that represents a professional body of work as final step of your Master’s
experience. During the development, there will be a high degree of individual
self-guided study that is guided by mentors and advisors.
Serenissimo, project by Bahadir Elicetin, Christina Bilozir, Daniel Wagemans,
Ivan Grgurevic, Praatika Mehra, Master’s in Luxury Brand Management 2017,
in collaboration with Slowear
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTLuxury Brand Management
Courses and Workshops
THEORETICAL COURSES CORE WORKSHOPS ELECTIVE WORKSHOPS
One to be chosen among:
Strategic Branding Strategic Brand Management
Integrated Communication Strategy Digital Communication Fashion Buying
Advanced Business for Design Entrepreneurship through Design
Professional Accelerator Activities Retail & Visual Merchandising
Product Strategy
Identity Design
Fashion Styling
DOMUS ACADEMY MILANO LUXURYFASHION
BRAND MANAGEMENT
MANAGMENTLuxury Brand Management
Courses and Workshops
STRATEGIC BRANDING - THEORETICAL COURSE DIGITAL COMMUNICATION - WORKSHOP
The Strategic Branding course has the goal to support you to conduct a correct The workshop support you in appraising effective and innovative digital
strategic market analysis - a key success factor for any entrepreneurial and communication strategies, which can be implemented by lifestyle and luxury
business activity no matter how visionary. brands. In particular, the objective is to design and execute communication
concepts and plans focused on generating tangible business results and brand
INTEGRATED COMMUNICATION STRATEGY - THEORETICAL COURSE image and awareness.
The course focuses on the promotion and communication strategies that
fashion & luxury brands can create, plan and execute. FASHION BUYING - WORKSHOP
The Fashion Buying workshop gives you an insider view on the key role of a
ADVANCED BUSINESS FOR DESIGN - THEORETICAL COURSE fashion buyer; from professional competencies and essential retail strategy and
The course offers you the possibility to deeply understand and practice operations to personal attributes.
core aspects of real life business scenarios that determine the economic
performance and viability of a company, studio or consultancy. You will explore ENTREPRENEURSHIP THROUGH DESIGN - WORKSHOP
fundamental accounting, financial and business planning tools; short and long The workshop explores issues, theories, cultures, and methods associated with
term profitability aspects; various sustainable business model approaches; and the goal of designing an “ideal business”, starting from the assumption that every
how to build long-lasting competitive advantages. It will provide an overview successful business and company is the realization of something that originated
of the various options to fund innovative projects or enterprises within a as a dream.
long-term horizon and a general framework around intellectual propriety and
copyright aspects and regulations. RETAIL & VISUAL MERCHANDISING - WORKSHOP
The objective of the Retail and Visual Merchandising workshop is to create retail
PROFESSIONAL ACCELERATOR ACTIVITIES - THEORETICAL COURSE experiences that balance brand values and identity with the location, space and
The Professional Accelerator module aims at consolidating and advancing windows of the assigned store/showroom, and execution feasibility.
the professional profile of students, together with the acquisition of a critical
awareness of the future job trends and market opportunities. The module PRODUCT STRATEGY -WORKSHOP
provides you with the skills and abilities to build your own professional profile, The Product Strategy workshop aims to develop project proposals able to
through an outstanding portfolio and CV and offers you opportunities for combine different approaches in a new, innovative and surprising way.
contact with the professional world.
IDENTITY DESIGN - WORKSHOP
STRATEGIC BRAND MANAGEMENT - WORKSHOP The Identity Design workshop aims at developing the skills for designing the
The workshop gives you solid strategic brand management frameworks to brand identity of a company,extend a pre-existent one and/or planning a
appraise possible strategies and business development opportunities such as promotional strategy.
new product and services development, brand and line extension, innovative
business models, and other growth strategies options. FASHION STYLING - WORKSHOP
The Fashion Styling workshop explores the cultural, social, aesthetic and practical
aspects of fashion image-making. The workshop focuses on the strategic figure
of the fashion stylist, as a professional who is able to build a visual narration
through the development of an idiosyncratic vision.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTVisiting Professors
Visiting professors and collaborators include luxury
brand managers, influencers, product managers, and
marketing directors such as:
Fernando G. Alberti, Roberta Antonioli, Matteo
Augello, Andrea Bandiera, Andrea Banfi, Silvia
Barberi, Stefania Benigni, Jacopo Bargellini, Fabio Bin,
Stefania Boleso, Mariangela Bonatto, Edoardo Fano,
Massimo Fubini, Diletta Grella, Caterina Lunghi, Jarvis
Macchi, Chiara Monateri, Damon Pittman, Marie
Pierre Schickel, Annamaria Tartaglia, Giorgia Tosato,
Gaia Trussardi, Riccardo Vannetti.
FERNANDO G. ALBERTI
Professor (chair) of Strategic Entrepreneurship | Director of the Institute
for Entrepreneurship and Competitiveness
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTWorkshops
Our teaching approach is based on workshops
developed in collaboration with innovative and
renowned companies and addressing specific
research themes.
In the development of the projects you are supported
by lectures aimed at broadening your knowledge on
the specific investigation theme, inviting designers,
researchers, stakeholders and representatives of
companies to present your work and ideas as a link
between the specific disciplinary perspective and the
broader cultural/economic context.
Based on a cross-disciplinary methodology, each
workshop can involve you from different Master’s
Programmes working on diverse aspects of the same
research issue.
The workshop culminates in a final presentation to
the faculty and invited company representatives and
professionals.
DOMUS ACADEMY MILANO LUXURY BRAND
PRODUCT
MANAGEMENT
DESIGNWorkshops Cycle
Guided by industry professionals and faculty project leaders,
you will work with cutting edge companies on innovative
projects and research themes.
ENVISIONING FUTURE
SCENARIOS
PARTNER RESEARCH BRIEF IN A NON DOMUS ACADEMY
COMPANY THEME CONVENTIONAL STUDENTS
CONTEXT
CREATIVE SOLUTIONS
PROFESSIONAL OPPORTUNITIES
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTAwards
• Compasso d’Oro awarded by the ADI,
Associazione Disegno Industriale (Industrial Design
Association)
• Badges of Excellence in Learning Experience
awarded by the prestigious The Business of
Fashion Assessment
• Azure Magazine - selected among Top 8 Interior
Design and Interaction Design Schools (2016-
2017)
• Domus Magazine - selected among the Europe’s
Top 100 Schools of Architecture and Design (2014-
2017)
• BusinessWeek - named as one of the Best Design
Schools in the World by (2009)
• QS World University Rankings by Subject: top five
Transcendant Acquisitions, project by Roxanna Murgu, Palak Arora, Jose
Eduardo Jimenez, Darshita Malavita, Master’s in Luxury Brand Management universities in Italy and among the first 150 in the
2021, in collaboration with Artemest world in the Art & Design field (2021)
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTCompanies and Projects
Several companies and design studios collaborate
with the Master’s in Luxury Brand Management such
as: 10 corso como, Bulgari, Christie’s, DoDo, Museo
Salvatore Ferragamo, Forevermark, Park Hyatt Milano,
Krizia, L’Officiel, Moncler, Peck, Slowear, Trussardi,
Vhernier.
“Dualism”, project by Selin Kasa, Hantian Li, Pitch Phoomsawat, Richa
Shah, Ishita Tewari, Digital Communication workshop in collaboration with
Bulgari.
Dualism project exploits how opposing aspects of people or matter co-
“Definizione”, project by Ankita, Alice Grammatica, Eleonora Picardi, exist. The communication campaign aims to attract and reconnect with
Maksim Pigolev, Digital Communication, Fashion Buying, Retail & Visual young audiences, and convert them into loyal followers of Bulgari and
Merchandising workshops in collaboration with 10 corso como. Serpenti collection. The promotion activities are formed around the idea of
Students created a strategy based on a new concept, Definizione - the reintroducing Serpenti as a younger, more flexible jewelry collection that
medium through which they would like to connect 10 Corso Como to their fits with various styles.Proposed communication strategy unfolds through
community, curious explorers, with the process of learn, unlearn and relearn. social media and offline ADV and have fashion model and actress Slick Wood
The community will have the possibility to gain knowledge about the inherent as main face of the campaign. As part of the strategy, students planned to
nature, essence, and stories of the brands, collections, and people. The involve two fashion designers and four photographers to reinterpret Serpenti
visual merchandise strategy is based on the creation of an informative retail collection conveying the idea that ‘Serpenti suits all styles’.The aim is to
environment. The digital communication part is focused on building a solid create a new visual language to reconnect with younger audiences by taking
brand identity, a loyal community, and improving the digital presence by the brand’s heritage colorful essence with a pop twist to the colour palette.
making it more consistent through the communicative power of “definitions”. The campaign will then involve general audience to participate in a photo
contest for user generated contents.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTFacts and Figures
International Italian
STUDENTS’ Students Students
NATIONALITIES 92,7% 7,3%
USA/CANADA 1%
CENTRAL AMERICA 1,6%
SOUTH AMERICA 7%
ASIA/PACIFIC 16,9%
SOUTH ASIA 28,4%
EUROPE 11,1%
TURKEY 8,7%
CEE 1,6%
CHINA 11,1%
MENA 1,2%
ITALY 7,3%
RUSSIA 4,1%
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTAlumni
Domus Academy Alumni Community includes over 5,000 Alumni from all
over the world spreading the value of a shared experience and culture.
Alumni are actively involved in many activities such as the annual Alumni
Reunion organized during the Milano Design Week and the series of talks
“Connecting the Dots” where notable former students are interviewed to
discuss their career development, professional experience and inspirations.
Some of Domus Academy Alumni:
Netijyata Mahendru, Founder Broadcast beauty
consultancy
Harshita Bartwal, Social Media Specialist, Salvatore
Ferragamo
Alejandra Hoyos, Brand Manager Loto del Sur
NAYLA GHAZZAOUI
OWNER and CURATOR of CorrettoLù
“Domus Academy was for me, besides a great learning
path, a turning point. It gave me numerous insightful
sources of inspiration. While doing my Master, my
curiosity and motivation were at their peak. My Final
Master Project was somehow the plan of what later on
became my company and my work!”
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTAdmission Process
1. CHECK ENTRY REQUIREMENTS 2. PREPARE SUPPORTING 3. SUBMIT THE APPLICATION 4. ENROL IN THE PROGRAMME
DOCUMENTS
General entry requirements include: Applications can be submitted in the In order to receive an Academic Master’s
• Holding a first level academic degree The required documents for application following 2 ways: Degree recognised by the Italian
(Bachelor’s Degree or Academic are: • OPTION 1 Ministry for University and Research
Diploma) in a field related to the • Completed application form Apply online, uploading the (MUR) students need to enrol with
chosen study programme; for documents to: NABA (Nuova Accademia di Belle
• Curriculum vitae
the Double Award: holding a first www.domusacademy.com/ Arti), which will award the student with
• Copy of Bachelor’s Degree or the above title. NABA is a non-state
level academic degree equal or admission-online
Academic Diploma translated into institution belonging to the Italian
higher than 2:2 (students holding • OPTION 2
English or official certificate of Ministry for University and Research
a Bachelor Degree lower than 2:2 Scan all documents and email them
expected Graduation issued by the (MUR). Students eligible for the Double
could be requested to attend an to: admissions@domusacademy.it
Institution Award Master’s Programme, upon the
interview with the postgraduate
admission panel proving also one • Copy of Bachelor’s Degree or successful completion of the course
year of relevant work experience). Academic Diploma’s official and the positive assessment of the entry
Master’s Programmes are open transcript / mark sheet translated requirements, will receive, apart from the
also to students with not related into English (listing subjects and Academic Master’s Degree awarded by
degrees or diplomas, if the applicant exams, with corresponding number NABA, a Master of Arts Degree (90 ECTS
is motivated by a research interest of hours / credits) or most updated and awarded by Regent’s University
towards the programs’ topics. official transcript / mark sheet if not London) recognized by Privy Council
graduated yet UK. For this reason, students of the
• Certificate of English language
• English language certificate (for relevant Master’s Programme have to be
proficiency (for Master’s
Master’s Programme: IELTS 5.0 registered at Regent’s University London.
Programme: IELTS 5.0 Academic or
General or equivalent upon entry; for Academic or equivalent; for Double Upon being offered a place, the student
Double Award Master’s Programme: Award Master’s Programme: IELTS must secure it by submitting the
IELTS 5.5 overall and 5.5 in every 5.5 overall and 5.5 in every single Enrolment Form and a receipt showing
single part on entry) part) the payment of the pre-enrolment fee
• Motivational letter within official deadline provided in the
admission letter; Admissions office will
• Copy of passport
inform students on documents needed
• Portfolio of projects (not compulsory for enrollment and matriculation to the
for Master’s in Business Design, course.
Master’s in Fashion Management,
Domus Academy will assist students
Master’s in Luxury Brand
for visa application. Non-European
Management, Master’s in Service
students will need to apply for study visa
Design). Essay Assignment for
via Universitaly (https://www.universitaly.
Master’s in Service Design only.
it/) and will need to check with the Italian
• Application fee of €100 Embassy or Consulate of reference
• Two reference letters for Double for the proper documents which are
Award Master’s Programme only necessary to present.
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTDomus Academy is part of Galileo Global Education, a leading international
provider of higher education with an offer that spans from applied arts,
fashion, design and digital/Internet to business and medicine. Through
its network of 37 schools, the group is present in over 40 campuses
in 10 countries around the world and has over 100,000 enrolled students.
It is Europe’s largest higher education group, in terms of both geographical
spread and breadth of course offering. Galileo Global Education’s mission
is to be the world education leader in innovation, creativity, arts and culture
– one of the most promising higher education segments over the short and
long term, everywhere in the world.
Domus Academy is part of the following associations:
DOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENTDOMUS ACADEMY MILANO LUXURY BRAND MANAGEMENT
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