MARCH 24-27, 2022 The International Centre, Toronto - Cottage Life Shows
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MARCH 24– 27, 2022 The International Centre, Toronto
The 2019 show was a
hit with attendees!
→ Attendance: 36,433
→9 6% of attendees rate the show as
good/excellent
→9 7% of attendees made a
purchase/plan to purchase
→8 7% of attendees own a cottage
→5 1% were planning to build a
cottage. Another 10% were in the
market to buy cottage real estate.
Exhibitors were happy
with their experience!
→8 3% of exhibitors rated the quality
of attendees as good/excellent
→9 7% rated our staff as good/
excellent
→9 2% rated move-in/move-out as
good/excellent
→ At the end of the 2019 Spring
Cottage Life Show, 88% of
exhibitors were already planning
to be back next year!
Cottagers attend
to spend!
Why exhibit with us? Key product categories our
2019 Spring attendees shopped
The Cottage Life Shows attract an elite consumer: high household for included:
16% Alternative energy
income, high net-worth, dual home owners. We serve this market
32% Arts, crafts & decor
by bringing the best of cottage country to the city, and they come 18% Barbecues
back year-after-year, with the knowledge that we give them the 25% Building products
18% Building services
ultimate one-stop shop for all things cottage-related.
22% Canoes/kayaks
25% Clothing/footwear
In these ever-changing times, the Cottage Life Shows are dedicated
41% Docks & accessories
to the health and safety of our attendees, exhibitors, partners, and 17% Furniture (indoor)
employees. As such we will be implementing new protocols to 29% Furniture (outdoor)
17% Garden products & services/
address the COVID-19 reality. This may include measures such as
landscaping
mandatory face masks, timed entry for attendees, one-directional 12% Heating systems
aisles, and full-side drapes on all booths. 16% Power boats
20% Septic systems, toilets, etc.
Don’t miss your chance to join the more than 600 businesses that 26% Sheds, gazebos, or bunkies
43% Sporting goods & water toys
come together to capitalize on this unique opportunity each spring!
25% Water systems & accessories
“The Spring Cottage Life Show has raised the bar extremely high for what I now consider
to be a ‘Good Show’. Now I know what kind of sales my business can do when the correct
demographic is in attendance” –Tova Langhans, T•LANGHANS
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Dates
Move-In Days
→ Tuesday, March 22
→ Wednesday, March 23
(Move-in is scheduled)
Show Days
→ Thursday, March 24, 12 noon–8 p.m.
→ Friday, March 25, 10 a.m.–8 p.m.
→ Saturday, March 26, 9 a.m.–7 p.m.
→ Sunday, March 27, 10 a.m.–5 p.m.
Move-Out Days
Details → Sunday, March 27, 5 p.m.–11 p.m.
→ Monday, March 28, 8 a.m.–12 noon
To apply for space
Location Included in your booth fee Please complete the application form
→ The International Centre, 6900 → Back and side drapes are provided and send it, along with your deposit to:
Airport Road (at Derry Road), → Exhibitor badges Fax: 416-599-0800
Mississauga → Material handling for loading and Email: clshow@cottagelife.com
→ Conveniently located at the centre of unloading of exhibit material
Canada’s largest consumer market → Crate removal/storage and on-site Contact
and North America’s largest cottage trailer storage Roberta Smith
market, with more than 8 million → 24-hour security Account Representative
people and 250,000 cottagers within → Six complimentary electronic passes 647-278-7620
a one-hour drive for customers or prospects rsmith@cottagelife.com
→ Free parking for exhibitors and → Show Directory listing, alphabetically Paul Le Guerrier
attendees and by product category Account Representative
→ Promotion on our social media 613-236-0888
Advertising & promotion channels pleguerrier@cottagelife.com
To drive attendance we leverage Wendy-Ann Derbyshire
Cottage Life’s massive 8-million+ Accommodations Account Representative
audience (including magazine, → Special rates for exhibitors at the 780-690-4472
television, digital, social media, and official show hotel waderbyshire@cottagelife.com
ticket buyers from past shows), boosted Erinn Wright
by paid advertising and a professional Show Directory Manager of Consumer Shows
public relations campaign. → Produced by the experts at Cottage
416-599-2000 ext. 224
Life magazine, our full-colour,
ewright@cottagelife.com
magazine-format directory is kept
Greg McLeod
long after the show is over.
Director of Consumer Shows
→ Please contact us for a PDF copy of
416-599-2000 ext. 237
last year’s directory.
gmcleod@cottagelife.com
“Very well organized show with excellent prospects. We have been exhibiting for over
a decade and the show is a must for our business!” –Dave Poole, Buckeye Surf
Frequently Asked Questions
What is the show attendance? What is provided in the exhibit space? logistical requirements for their booth.
The 2019 Spring Cottage Life Show Drape and rail are provided at the back Confirmation of booth location, along
attendance was 36,433; the show had and sides of each booth. Please see with a finalized floor plan, will be
an average attendance of 37,964 over Included in your booth fee (previous e-mailed approximately 4 weeks prior
the past 5 years. page) for details. to the show.
What are the attendee demographics? Is electrical hook-up included in the Are there any other costs associated
59% are age 30 to 59 and 72% have booth cost? with participation in the show?
a household income greater than No. An electrical order form will be Other than booth cost, electrical, and
$100,000. The majority visit from the made available prior to the show. potentially insurance, all other costs
Golden Horseshoe area, 85% from are within your control. Items such as
L, M and N postal codes. The most Is anything else required to exhibit? signage, floor covering, tables, booth
popular areas of cottage ownership are Signage indicating your company name structures, and the like are available
Muskoka (20%), Parry Sound/Georgian and a floor covering are mandatory for from designated suppliers, but you
Bay (15%), Kawarthas (18%), and all exhibits but not provided. Proof of are welcome to bring your own with
Haliburton (11%). liability insurance with a minimum of you. Phone and internet services are
$2,000,000 is required for participation available for purchase.
Is there a deadline for booking in the Cottage Life Shows. Further
exhibit space? details are provided upon booking. When do I move in and out?
While there is not an actual deadline Tuesday and Wednesday are the
date to book, we encourage you to do When will we receive our designated move-in days. Each
so early in order to secure a spot and booth location? exhibitor will be assigned a specific
ensure your logistical requirements are Once the majority of the available move-in day and time. Move-out is
met. For the 2019 Spring Cottage Life floor space is accounted for, which Sunday and Monday, commencing at
Show booth space was sold out by late we anticipate will be by late January, show-close.
January. exhibitors will be asked to indicate
“This was our first year participating in the Spring Life Cottage Show. We had a wonderful time.
It was very organized, and the staff were very knowledgeable and easy to deal with. We hope to
participate and enjoy for many years to come.” –Kylie Frame, McMurray Construction
Show
Sponsorships
Sponsorship programs at the
Spring Cottage Life Show provide a
unique opportunity to increase your
company’s visibility and engage with
a large passionate consumer base –
all under one roof. Let the Cottage
Life team develop a custom turnkey
activation for your brand. We have
a wide range of options ranging
from feature area sponsorships and
sampling programs, to dynamic floor
decals and aisle signage. We will
The trusted brand
work with you to create a program
that suits your budget and builds
engagement for your brand.
for cottagers Promotional exposure
exclusive for Show Sponsors
In addition to on-site activation
Cottage Life is the only award-winning multi-media brand that targets affluent
opportunities, we offer a multi-
customers who maintain two homes! Have a look at our current multi-platform
platform media program in our
offerings and let us customize a program that delivers towards your sales targets.
sponsorship packages. Your company
logo will appear on the following:
The Cottage Life Shows Dockside e-newsletter reaches over
Since 1994, the Cottage Life Shows have 93,000 subscribers weekly and we have → Double page spread ads in Fall and
been putting businesses like yours face- two additional newsletters to reach DIY Winter issue (1.1 Million readers)
to-face with cottage owners. Serving the and outdoor enthusiasts bi-weekly: DIY → Map in the Show Guide distributed
Ontario market, the Spring Cottage Life Dockside (45,000 subscribers) and The at the show
Show has become the unofficial kick-off Great Outdoors (30,000 subscribers). → Full page Show Guide print ad
to cottage season for more than 39,000 Our combined social base of over → Dockside Newsletter company
cottagers, while the Fall Cottage Life 800,000 is highly engaged and growing profile section (93,000
Show fills a valuable niche by attracting at a steady pace. e-subscribers)
more than 10,000 attendees in active
buying and planning mode. Happening Cottage Life Magazine
in mid-April, the Ottawa Cottage Life & Despite declines in EARLY BIRD DISCOUNT
Backyard Show is Ottawa’s only cottage the print industry, Save $6 per couple or $3 off
regular adult admission
and outdoor living show and attracts Cottage Life magazine Visit cottagelife.com/tickets and enter promo code: CLMag17
After March 15, save $2 off regular adult admission using promo code: Online17
Offer valid online only. MARCH 31–APRIL 2, 2017
12,000 highly-qualified attendees from has a steady and loyal HOURS
Eastern Ontario and Western Quebec. readership reaching
Friday, March 31 . . . . . . . . . . .10am – 8pm
Saturday, April 1 . . . . . . . . . . . .9am – 7pm
Sunday, April 2 . . . . . . . . . . . . 10am – 5pm
The Edmonton Cottage Life & Cabin on average 1.1 Million
ADMISSION
Adults. . . . . . . . . . . . . . . . . . . . . . . . . . . $20
Youth (13 – 17) . . . . . . . . . . . . . . . . . . . . $10
Kids (12 and under) . . . . . . . . . . . . . . Free
Show happens in late April and attracts a readers every issue.
Weekend Pass . . . . . . . . . . . . . . . . . . . $28
Cash-only specials at the Box Office
• Seniors Friday Special (65+). . $15 (save $5)
• Friday/Saturday evening special:
highly-qualified audience of more than We are very proud RELAX Enjoy an early taste
of summer and relax TASTE Join us for live cooking
demos and tasty
Save $4 after 4pm on regular adult
admission
at the dock party! Enjoy a variety of beer, samples all weekend long. Get some LOCATION
6,000 enthusiastic cottage, cabin, and to have received hundreds of awards spirit and wine offerings while raising
funds for Cottage Dreams.
inspiration for outdoor entertaining that
will wow your family and friends.
The International Centre
6900 Airport Rd. (at Derry Rd.),
Mississauga
log and timber frame home owners and for our outstanding editorial including Y
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buyers from all over Western Canada. 2019 Magazine of the Year by National
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Contact us now to discuss how our Magazine Awards.
FREE TO N
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PARKING EG LIN
To buy tickets and find out more, please visit: Just like at
cottagelife.com/shows
the cottage 401
427
shows can work for your company – THANK YOU TO OUR SPONSORS
year-round, and across the country. Cottage Life Television
Cottage Life Television connects
Cottage Life Digital & Social viewers with their passion for cottaging
Cottagelife.com now reaches over and outdoor living. With a dedicated
400,000 unique visitors on average and engaged national audience of over
every month with relevant and 3M Canadian homes and exclusive,
engaging editorial (articles, video, original programming that celebrates
galleries) to reach the cottage and DIY, design, real estate and more, no-
outdoor enthusiast market. Our weekly one captures weekend living like this.
Cottage Life Advertising
Opportunities
“Flip”
Advertorial Promotion
Keep top of mind with the cottage market by being a part of our annual
advertorial promotion section exclusive to Spring Cottage Life Show
exhibitors and sponsors
The Spring 2022 issue of Cottage Life magazine will feature a multi-page
section with an “upside down” cover with customized exhibitor and sponsor
ad content created by Cottage Life.
Tell your story to our award-winning writer and we will showcase
your product or service in a compelling service-style article, and we’ll
communicate what makes your business different and worth promoting to
our 1.1 million readers.
Early Bird booking deadline: December 15, 2021
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M A R C H 2 1 – 2 4 , 2 0 1 9 / T H E I N T E R N AT I O N A L C E N T R E , M I S S I S S A U G A Spring Cottage Life Show
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Thanks to Powder Trap’s long-lasting
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Cottage Country is about being in the outdoors. That is, until the Aluminum decking
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complete airflow, and the acrylic roofs allow light to penetrate, but “Instead of a damp, musty space below ants, pantry moths, fruit flies, cockroaches, ✓ Pantry moths Sobeys, and many other fine food boutiques, you can now find it in
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After nearly thirty years in business—the Newcastle-based com-
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our patented, non-toxic powder, made
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We revised the dip, a staple in the Ojibway Island grocery store, to
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fat cottage cheese, it contains only 60 calories and is low in sodium
newsletters.
Some of that feedback led to “several years” of refinements to the This year, Sunspace is releasing 14 new you down? Cottagers depend on Powder Trap and sugar—hence the moniker “the original Skinny Dip.”
WeatherMaster doors. This year, Sunspace is pleased to announce brochures that provide a step-by-step for outdoor bug-free living against deer Try the smooth spreadable dips in four delicious flavours: Onion
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Visit powdertrap.com to see all of ings…the limit is your imagination,” says Marsh, who adds that it’s
“We are extremely proud that this product is made in Canada, catalogue. You can order copies online, or
the eco-friendly, innovative products the perfect complement to so many foods, cottagers will always feel
for Canada,” says Newnham, with all Sunspace products manufac- pick them up at the Sunspace booth at the
for the unwanted guests in your life. well-prepared to impress their guests. For recipes go to our website.
tured at one of the company’s three Ontario facilities. Spring Cottage Life Show.
powdertrap.com | (877) 359-7687 cottagecountrydip.com
sunspacesunrooms.com | (800) 755-3365
M A R C H 2 1 – 2 4 , 2 0 1 9 / T H E I N T E R N AT I O N A L C E N T R E , M I S S I S S A U G A
M A R C H 2 1 – 2 4 , 2 0 1 9 / T H E I N T E R N AT I O N A L C E N T R E , M I S S I S S A U G A
Cottage Life Media, For further details and booking
a division of Blue Ant Media Inc. information please contact:
99 Atlantic Ave, Suite 400, Toronto, ON M6K 3J8 Mylène Tomkin
T: 416-599-2000 F: 416-599-0800 mtomkin@cottagelife.com
E: clshow@cottagelife.com cottagelife.com/shows
416-440-7272
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