MEDIA DATA 2021 - We understand what motivates families - Price list No. 51 from 22 October 2020 - Junior Medien
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MEDIA DATA 2021 Price list No. 51 from 22 October 2020 We understand what motivates families
Contents
What our customers say
Jan Wickmann
Managing Director PRINT
Portfolio Print
junge familie
2021 is going to be an exciting year.
Leben & erziehen
A lot has changed here since 2020. Despite the particular kinder!
challenges we have faced this year, we have mapped out Schule
important routes for the future and have repositioned the Hurra, ich bin schwanger
company with several steps that buck current trends. mit Klinikführer
Schwangerschaft & Geburt/
Babys erstes Jahr
This includes the new colleagues we have taken onboard, Leben & erziehen green
for example the two new editors-in-chief responsible for our Calender with IPDs
magazine ‘Leben & erziehen’ and our digital concepts. Technical specifications and prices
Our digital product universe has grown. For instance, we
SAMPLING
have expanded our activities not only on our already familiar
Gift boxes
website and Facebook formats, but also on Instagram and
Pinterest. The Mama REPORTERS are enjoying enormously DIGITAL and CROSS-MEDIA
increased popularity. Our digital portfolio now includes Portfolio Digital
web-conferences, which bring further opportunities for the leben-und-erziehen.de
generation of higher awareness for you and your brand. Newsletter and social media
Digital and cross-media
communication concepts
And this is only the beginning. We are currently working on
Mama REPORTERS
other themes and concepts focused on the optimisation and Influencer-marketing
improvement of direct communication and interaction with
our target group ‘Family’. This will enable us to systematically MISCELLANEOUS
expand our competencies for you, our readers and our users. Your contact partners
Because: we understand what motivates families.
We are family!
3 fathers on our
Your
T he re ar e 9 m oth er s an d
Jan Wickmann
itorial’ children.
editorial team – with 13 ‘ed
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
What our customers say
‘I really enjoy working with Junior ‘It’s always a pleasure to work with
‘With the Mama REPORTER Medien for the brands BIG and AquaPlay. Junior Medien. The portfolio ranges
product tests, you can directly reach from creative influencer campaigns
What makes Junior Medien so special
your target group, convey your mes- to video conferences on the latest
and truly outstanding is how perfectly
sages in a friendly way and simul- trending topics that interest and help
they interleave print and online measures
taneously discover all sorts of new parents. The advice they give is pro-
and their fast and creative realisation of
things about your own product. fessional and very good.’
even the most unusual promotions.
A truly authentic way of advertising.’
For example, in 2019, we from BIG worked Sylke Kilian
Product Manager Digital Media,
Theresa von Fugler
General Manager Central Europe,
Petit Bateau Kinderbekleidung GmbH
together with Junior Medien on Westermann Bildungsmedien Verlag
hammering out an end-customer
survey to determine the colour of the
future BIG Bobby Car NEXT at very
short notice – and generated fantastic ‘The family magazine kinder! We have
reach. Everything ran without any hitches worked in collaboration with them as a
and as quick as a flash thanks to the won- partner for many years. Almost every is-
‘Many thanks to Junior Medien
derful and friendly team. sue has informative, fascinating and
for bringing us new, perfectly-
In the meantime, the products are in the well-written articles about family holi-
tailored offers every year and days. Authentic travel reports and guides
stores and we are enjoying the benefits of
providing us with an ideal platform to regions and hotels are simply ideal for
this fantastic and highly successful pro-
for the presentation of our children’s us and our target group. We always feel
motion. I would warmly recommend Jun-
furniture collection. We appreciate very much at home with the advertising
ior Medien to anyone in our segment
options in kinder!, and would like to thank
the broad portfolio and the simulta- looking to make the right choice.’
you again for the outstanding job
neously top target groups.’ Sophie Rheintaler
you do for us.’
Marketing Manager,
BIG-SPIELWARENFABRIK GmbH & Co. KG
Roland Mayer
Managing Director, PAIDI Möbel GmbH Gerhard Stroitz
Managing Director, Kinderhotels Europa
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
MEDIA DATA 2021 – PORTFOLIO PRINT
Price list No. 51 from 22 October 2020
We understand what
motivates families
Junior Medien GmbH & Co. KG Mediadaten Nr. 51 vom 21. September 2020 4
JUNIORMEDIEN Portfolio
Main magazines Special issues Sampling
Expecting mothers Expecting mothers Families with Families with Expecting mothers Expecting mothers Parents with babies Expecting mothers
and families with and families with children aged schoolchildren and families with up to twelve and families with Pregnancy
babies and toddlers children up to the 3 to 8 years newborns months of age children up to the and childbirth
age of 4 age of 10
Deutschland 3,30 €
5,30 sfr · BeNeLux 3,70 €
Österreich 3,60 € · Schweiz €
Herbst 2019 Italien 3,70 € · Spanien 3,70
für ein
Das Elternmagazin
nachhaltiges Leben
Wickel &
Kompressen
Infekte natürlich lindern
Ohne
Zusatzstoffe
die
Sofort-Tipps für
Einfach besser Essen
Kinderfotos
im Netzt ganze Familie
Kinderleicht
Darum ist Posten so
gefährlich
Fair Trade
Mode die Welt
verbessern HURRA
Wirklich gut angezogen
Gift Box for
expecting mothers
Hurra, ich bin Schwangerschaft Leben & erziehen Leben & erziehen
junge familie Leben & erziehen kinder! Schule schwanger & Geburt Babys erstes Jahr green HURRA
+ Klinikführer Gift Box for baby’s
birth
4 12 10 5 1 2 4 2
Issues Issues Issues Issues Issue Issues Issues Issues
Subscriptions Kindergarten subscr. Subscriptions Subscriptions
20,000 140,000 10,000 25,000
Newsstands Newsstands Newsstands Newsstand
15,000 15,000 15,000 15,000/in bundle
Gift Box for expecting PEKiP/paediatricians/ Pre-schools Gift Box for expecting Gift Box for expecting Gift Box for expecting
mothers 50,000 gynaecologists 15,000 10,000 mothers 120,000 mothers 25,000 mothers 240,890
Gift Box for baby’s
Gift Box for baby’s GEHE/pharmacies GEHE/pharmacies Gift Box for baby’s
birth 40,000
birth 30,000 40,000 40,000 birth 159,926
AOK-Babykoffer E-paper subscriptions
20,000 10,000
100,000 100,000 180,000 35,000 120,000 40,000 40,000 40,000 400,816
Copies/ Copies/ Copies Copies/ Copies/ Copies/ Copies/ Copies/ Boxes
issue* issue* per issue* issue* issue* issue* issue* issue* p.a.
* Distributed circulation Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures
Target group Expecting mothers and
‘Pregnancy, childbirth, breast-feeding time Distribution channel (publisher’s figures) families with babies and toddlers
and babyhood – all of these phases are full of Print circulation Q1/2020 (IVW)
140,000 copies
changes for mothers and fathers. We wish to Gift Box for
assist and support them in their everyday roles expecting mothers Sold circulation Q1/2020 (IVW)
50,000 132,571 copies
as parents with serious and competent articles,
Total Frequency of publication Four issues per
expert advice and information. ‘Die ersten 1000 Gift Box for baby’s
100,000 year
Tage’ is a top-ranking informative guide for birth
30,000 Distribution area Nationwide
these days and months.’
AOK-Babykoffer Advertisement prices
20,000 1/1 page: 20,790 euros*
Irlana Nörtemann
Executive Editor junge familie Copy price junge familie 2.90 euro
i.noertemann@junior-medien.de Die ersten 1000 Tage: 4.90 euros
* Ad prices can be found on page 16.
Die ersten 1000 Tage
Themes & Dates junge familie Your integration options as a Premium Partner
Your brand will be exclusively placed in a thematic block
Issue Top theme Other themes Publication Advertising/ Deadline for Delivery deadline (eight pages, including a two-page advertorial, if desired)
date withdrawal printed materials for inserts/supple- and you define and create the content in collaboration
deadline ments with the editorial team.
1/2021 Nutrition Babycare, teething, nest-building 25/02/2021 21/01/2021 28/01/2021 04/02/2021
You will be integrated exclusively on a sponsoring
2/2021 1000 Tage Die ersten 1000 Tage Layettes, sleep, travel 27/05/2021 20/04/2021 27/04/2021 04/05/2021 page as a lead-in to the topic.
3/2021 Mobility with babies Supplementary feeding, toys, health 21/10/2021 16/09/2021 23/09/2021 30/09/2021
We incorporate your editorial integrations
Breast-feeding, fashion, prams, and/or advertorials into leben-und-erziehen.de.
4/2021 Travel & holidays 25/11/2021 19/10/2021 26/10/2021 03/11/2021
pushchairs & baby-buggies
You will also receive a Facebook post to augment an editorial
integration/an advertorial.
Dates and themes subject to changes. Changes possible.
Costs: 39,500 euros
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures
‘With the birth of my twins, the 1000 questions Distribution channel (publisher’s figures) Target group Expecting mothers and
families with children up to the age of four
(“1000 Fragen”) that all parents with newborn Subscriptions
Print circulation Q2/2020 (IVW)
babies are likely to ask was also included free- 20,000
93,842 copies
of-charge. In Leben & erziehen, we provide an-
Newsstands Sold circulation Q2/2020 (IVW)
swers at eye-level, let experts explain the facts 15,000 81,683 copies
and allow real parents to have a say – and this Reach mr 2020 II (agma)
PEKiP/
makes us the perfect companion for the first paediatricians/ Total 290,000 readers per issue
year with a child.’ gynaecologists 100,000 Frequency of publication Monthly
15,000
Distribution area Nationwide
Claudia Weingärtner Gesund Leben
Editor in Chief, Leben & erziehen Advertisement prices
pharmacies (GEHE)*
1/1 page: 14,800 euros**
c.weingaertner@junior-medien.de 40,000
Copy price 3.30 euros
E-paper subscriptions
Bundled
* These figures are subject to variation.
10,000 ** Advertisement prices can be found on page 16 ff.
Themes & Dates Leben & erziehen Leben & erziehen
+ Leben &
erziehen green
Issue Top theme Other themes Publication Advertising/ Deadline for Delivery deadline
date withdrawal deadline printed materials for inserts/supple-
ments
2/2021 Allergies Mobility with children, first fun & games, furnishing your first nursery/children’s room 21/01/2021 10/12/2020 17/12/2020 28/12/2020
3/2021 Easter Skin protection for mother and child, tummy ache, breast-feeding 25/02/2021 21/01/2021 28/01/2021 04/02/2021
4/2021 Homoeopathy Children’s fashions, nutrition, family cars 25/03/2021 18/02/2021 25/02/2021 04/03/2021
5/2021 Sun protection Swimming and paddling, insect protection, toys & games 29/04/2021 23/03/2021 30/03/2021 08/04/2021
6/2021 Family holidays Baby buggies and carrying aids, away from home snacks, travel first-aid kit 27/05/2021 20/04/2021 27/04/2021 04/05/2021
Sustainable toys &
1/2021 Leben & erziehen green Healthy nutrition, sustainable family holidays 27/05/2021 20/04/2021 27/04/2021 04/05/2021
playthings
7/2021 Nutrition Skin & hair care, the immune system, healthy sleep 24/06/2021 18/05/2021 26/05/2021 02/06/2021
8/2021 Children and mobility Preventive healthcare, nutrition trends, nappies and rash prevention 29/07/2021 24/06/2021 01/07/2021 08/07/2021
9/2021 Die ersten 1000 Tage Clothes for wind and weather, skin care for mother and child, lice 26/08/2021 22/07/2021 29/07/2021 05/08/2021
10/2021 Colds Supplementary nutrition, winter holidays, family insurance 30/09/2021 26/08/2021 02/09/2021 09/09/2021
Sustainable children’s
2/2021 Leben & erziehen green Gentle healing, natural cosmetics 30/09/2021 26/08/2021 02/09/2021 09/09/2021
fashions
11/2021 Healthy skin Healthy sleep, nursery furnishing, colds 28/10/2021 23/09/2021 30/09/2021 07/10/2021
12/2021 Christmas Teeth & teething, vaccinations, organic foods 25/11/2021 19/10/2021 26/10/2021 03/11/2021
1/2022 Family holidays Household and savings, the immune system, breast-feeding 23/12/2021 18/11/2021 25/11/2021 02/12/2021
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures
Target group Families with children aged
Distribution channel (publisher’s figures) 3 to 8 years, pre-school teachers
‘As a father of four and a grandfather, I know Print circulation Q2/2020 (IVW)
that a magazine about life with pre-school kids Kindergarten subscr. 143,205 copies
140,000
must be colourful and fun-loving and must pro- Sold circulation Q2/2020 (IVW)
Total 136,683 copies
vide added value for parents. With our market- 180,000
Gesund Leben Reach AWA 2020 –
ing model, we reach exactly the right target group, pharmacies (GEHE)* 480,000 readers per issue
and kinder! offers all relevant topics for this deci- 40,000
Frequency of publication
sive phase of every child’s development.’ Ten issues per year
Distribution area Nationwide
Christian Personn
Publisher (freelance) kinder! Advertisement prices
c.personn@junior-medien.de 1/1 page: 18,700 euros**
Copy price 2.90 euros
* These figures are subject to variation.
** Advertisement prices can be found on page 16 ff.
Themes & Dates kinder!
Issue Top theme Other themes Publication date Advertising/ Deadline for printed Delivery deadline
withdrawal deadline materials for inserts/supple-
ments
1–2/2021 Travel & holidays Skin care, school satchels 28/01/2021 17/12/2020 28/12/2021 07/01/2021
3/2021 Easter Nutrition, vaccinations, the latest toys & games 25/02/2021 21/01/2021 28/01/2021 04/02/2021
4/2021 Dental hygiene Summer fashions & accessories 25/03/2021 18/02/2021 25/02/2021 04/03/2021
5–6/2021 Children and mobility I Protection against sunburn,insect bites and stings, homoeopathy 29/04/2021 23/03/2021 30/03/2021 08/04/2021
7–8/2021 For school-starters Learning aids, outdoor activities 24/06/2021 18/05/2021 26/05/2021 02/06/2021
9/2021 HAIRCARE & BODYCARE Cooking with kids, healthy teeth 26/08/2021 22/07/2021 29/07/2021 05/08/2021
10/2021 Health Media for children, autumn & winter fashions 30/09/2021 26/08/2021 02/09/2021 09/09/2021
11/2021 Children and mobility II Pets, furnishing and interior design 28/10/2021 23/09/2021 30/09/2021 07/10/2021
12/2021 Christmas Trending travel destinations, digital games 25/11/2021 19/10/2021 26/10/2021 03/11/2021
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures
Target group
Distribution channel (publisher’s figures) Families with schoolchildren, teachers/
‘During the years our children go to school, educationalists
our role as parents progressively changes from Subscriptions Print circulation
10,000 35,000 copies
being a leader to that of a companion. With in-
depth background knowledge, our magazine Frequency of publication
Bi-monthly
Schule helps to provide the necessary orienta- Newsstands Total
15,000 35,000 Distribution area
tion in the learning jungle and much inspira- Nationwide
tion for the wonderful aspects of professional
Pre-schools Advertisement prices
family life.’ 10,000 1/1 page: 11,900 euros**
Copy price
5.95 euros
Christian Personn
Publisher (freelance) Schule
c.personn@junior-medien.de * Ad prices can be found on page 16.
Themes & Dates Schule
Issue Top theme Other themes Publication date Advertising/ Deadline for printed Delivery deadline
withdrawal deadline materials for inserts/supple-
ments
1/2021 Allergies and healthy skin Private schools and boarding schools, rucksacks 21/01/2021 10/12/2020 17/12/2020 28/12/2020
2/2021 Days out and fun & theme parks Puberty, outdoor and street sports 27/05/2021 20/04/2021 27/04/2021 04/05/2021
3/2021 School begin and changing schools Pens & pencils, healthy teeth 26/08/2021 22/07/2021 29/07/2021 05/08/2021
4/2021 Staying healthy in winter Physical activity and sports, choosing a career 28/10/2021 23/09/2021 30/09/2021 07/10/2021
5/2021 Winter sports Internet and smartphones, activity holidays & city tours 25/11/2021 19/10/2021 26/10/2021 03/11/2021
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
SPECIAL ISSUES
Facts and Figures
Target group Expecting mothers
‘We waste much too much time in the search Distribution channel (publisher’s figures)
for information. And sometimes the time is so With the Leben & erziehen-Gift Box for Print circulation 120,000 copies
expecting mothers)
precious – as in the exciting nine months of Frequency of publication Annual
pregnancy. With our compact magazine, we Distribution area Nationwide
Midwives
help parents to keep everything under control.’ Advertisement prices
1/1 page: 18,500 euros*
Total
Motherhood
120,000
advisory centres
Angela Murr
Executive Editor Hurra, ich bin schwanger * Ad prices can be found on page 16.
a.murr@junior-content.de Gynaecologists
Dates Wo bekomme ich mein Baby?
Issue Publication Advertising/ Deadline for Delivery
date withdrawal printed materials deadline
deadline for inserts/
supplements
Cologne 25/03/2021 18/02/2021 25/02/2021 04/03/2021
regionale
r
Klinik- Düsseldorf 25/03/2021 18/02/2021 25/02/2021 04/03/2021
führer North Rhine-Westphalia 25/03/2021 18/02/2021 25/02/2021 04/03/2021
Bremen, Hamburg,
29/07/2021 24/06/2021 01/07/2021 08/07/2021
Schleswig-Holstein
Hesse 29/07/2021 24/06/2021 01/07/2021 08/07/2021
Baden-Württemberg 29/07/2021 24/06/2021 01/07/2021 08/07/2021
Rhineland-Palatinate,
29/07/2021 24/06/2021 01/07/2021 08/07/2021
Saarland
Dates Hurra, ich bin schwanger Berlin 29/07/2021 24/06/2021 01/07/2021 08/07/2021
Saxony, Thuringia 29/07/2021 24/06/2021 01/07/2021 08/07/2021
Issue Publication date Advertising/ Deadline for Delivery deadline Brandenburg, Mecklenburg-
withdrawal printed materials for inserts/ Western Pomerania, 29/07/2021 24/06/2021 01/07/2021 08/07/2021
deadline supplements Saxony-Anhalt
1/2021 01/07/2021 26/05/2021 02/06/2021 10/06/2021 Munich 23/09/2021 19/08/2021 26/08/2021 02/09/2021
Bavaria 23/09/2021 19/08/2021 26/08/2021 02/09/2021
Dates and themes subject to changes. Changes possible.
Franconia 23/09/2021 19/08/2021 26/08/2021 02/09/2021
Lower Saxony 23/09/2021 19/08/2021 26/08/2021 02/09/2021
Dates and themes subject to changes. Changes possible.Schwangerschaft & Geburt accompanies young Many questions arise when couples become
mothers through pregnancy and the first weeks newly-fledged parents: about sleep and
with their newborn child. In the magazine, spe- breast-feeding, babycare, development and
cialists such as midwives, paediatricians and health. Babys erstes Jahr is the perfect inform-
nutritionists share their knowledge and experi- ative guide for the first months with a baby:
ence. In addition to health-specials and styling competent, authentic and entertaining.
tips, this format also presents the typical topics
covered by women’s magazines: beauty news,
fashion and wellness.
Target group Target group
Distribution channel (publisher’s figures) Expecting mothers Distribution channel (publisher’s figures) Parents with babies up to twelve months of age
Print circulation Print circulation
Newsstands 40,000 copies Gift Box for baby’s 40,000 copies
Total
15,000 birth
Frequency of publication 40,000 Frequency of publication
40,000
Total Twice per year Four issues per year
40,000
Gift Box for Ad prices Ad prices
expecting mothers 1/1 page: 14,300 euros* 1/1 page: 14,300 euros*
25,000
Copy price 3.50 euros Themes Nutrition, health, sleep, caring, child
seats, cars, holidays, prams, pushchairs & baby-
Themes Carrying babies, nutrition, drinks,
buggies, children’s rooms, fashion, creativity,
health, prams, pushchairs & baby-buggies, child seats,
photography, insurance, toys & games
children’s rooms, toys & games, caring for expecting
mothers and babies * Ad prices can be found on page 16.
* Ad prices can be found on page 16.
Dates Babys erstes Jahr
Dates Schwangerschaft & Geburt
Issue Publication date Advertising/ Deadline for printed Delivery deadline
Issue Publication date Advertising/ Deadline for printed Delivery deadline withdrawal deadline materials for inserts/supple-
withdrawal deadline materials for inserts/supple- ments
ments 1/2021 25/03/2021 18/02/2021 25/02/2021 04/03/2021
1/2021 29/04/2021 23/03/2021 30/03/2021 08/04/2021 2/2021 24/06/2021 18/05/2021 26/05/2021 02/06/2021
2/2021 25/11/2021 19/10/2021 26/10/2021 03/11/2021 3/2021 30/09/2021 26/08/2021 02/09/2021 09/09/2021
4/2021 23/12/2021 18/11/2021 25/11/2021 02/12/2021
Dates and themes subject to changes. Changes possible.
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Facts and Figures
Target group Expecting mothers and
Deutschland 3,30 €
5,30 sfr · BeNeLux 3,70 €
Österreich 3,60 € · Schweiz €
Herbst 2019 Italien 3,70 € · Spanien 3,70
Distribution channel (publisher’s figures) families with children up to the age of ten –
In modern families, values such as with a strong commitment to sustainability
and a ‘green’ lifestyle
Das Elternmagazin
für ein
sustainability and ecologically meaningful
Subscriptions
nachhaltiges Leben
Print circulation
Wickel &
Kompressen behaviour are among the highest priorities. Leben & erziehen
Bundled
Infekte natürlich lindern 40,000 copies
Ohne
Zusatzstoffe Our magazine sees itself as the best and kinder!/
r die Total
Sofort-Tipps füilie Kindergarten Frequency of publication
Einfach besser Essen
Kinderfotos
im Netzt ganze Fam informative guide to everyday life and long- 25,000 40,000 Twice per year
Leben & erziehen
Leben &
Kinderleicht
Darum ist Posten so
term lifestyle planning, also in categories erziehen green
gefährlich
Fair Trade
Mode die Welt such as healthy eating or skincare. Newsstands
Advertisement prices
verbessern 1/1 page: 14,300 euros*
Wirklich gut angezogen
15,000
Themes
Healthy nutrition, eco-cars, holidays on two
wheels, healthy skin, Bio and Fair Trade,
gentle healing, natural cosmetics
* Ad prices can be found on page 16.
Dates Leben & erziehen green
Issue Publication date Advertising Deadline/ Deadline for printed Delivery deadline
Cancellation Deadline materials for inserts/supple-
ments
1/2021 27/05/2021 20/04/2021 27/04/2021 04/05/2021
2/2021 30/09/2021 26/08/2021 02/09/2021 09/09/2021
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Publication Dates 2021
January February March April May June July August September October November December
L&e Hurra,
01 NEW YEAR ich bin schwanger
1/2021 01
02 GOOD FRIDAY 02
03 03
04 04
05 EASTER MONDAY 05
06 06
07 07
08 08
09 09
10 10
11 11
12 12
13 ASCENSION DAY 13
14 14
15 15
16 16
17 17
18 18
19 19
20 · Leben & erziehen
20
21 21
2/2021
· junge familie 3/2021
· Schule
1/2021
22 · Leben & erziehen
1/2022
22
23 WHITSUN · Leben & erziehen
· kinder!
· Wo bekomme ich mein
Baby? 4/2021
· L&e Babys
erstes Jahr 23
· Leben & erziehen · Leben & erziehen 4/2021
24 24
7/2021 · kinder!
· kinder! WHIT MONDAY CHRISTMAS EVE
· Leben & erziehen 4/2021 · L&e Babys 12/2021
· kinder! erstes Jahr · Schule 5/2021
· L&e Babys
25 3/2021
· junge familie
erstes Jahr
· Wo bekomme ich
2/2021
· Leben & erziehen
9/2021
· junge familie
4/2021
CHRISTMAS DAY 25
1/2021 mein Baby? · Leben & erziehen
26 1/2021 6/2021
· Leben & erziehen
· kinder!
7-8/2021
· L&e Schwanger-
schaft & Geburt
2/2021
BOXING DAY 26
· Schule
27 27
green
3/2021
1/2021 · Leben & erziehen
· junge familie/1000 Tage · kinder!
28 · kinder! 1-2/2021 · Leben & erziehen
· kinder!
· Schule
2/2021 · Leben & erziehen
11/2021
· Schule
28
5/2021 8/2021 3/2021
29 · L&e Schwanger- · Wo bekomme ich mein
Baby?
· Leben & erziehen·
kinder! 29
schaft & Geburt 10/2021
2 and 3/2021
30 1/2021 · L&e Babys erstes Jahr
3/2021
30
31 31
· Leben & erziehen
green NEW YEAR’S EVE
2/2021
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020TECHNICAL DATA AND PRICES
Ad formats Technical Data
Manufacturing process
Process standard offset printing (DIN ISO 12647-2). Slight variations of shade may occur within the normal
tolerances of the offset printing process.
1/1 page 1/2 page portrait 1/2 page landscape Processing
210 mm × 270 mm 102 mm × 270 mm 210 mm × 132 mm Saddle stitching
Proof matching
junge familie (with Die ersten 1.000 Tage), kinder!, Leben & erziehen, Leben & erziehen special issues,
Schule
Inner section: PSO_LWC_Improved_eci
Cover: ISO_coated_V2_eci (FOGRA 39L)
Wo bekomme ich mein Baby?
Cover and inner section: PSO_LWC_Improved_eci
Leben & erziehen green
Cover and inner section: PSO_uncoated_ISO 12647_eci.icc
1/3 page portrait 1/3 page landscape 1/3 page
71 mm × 270 mm 210 mm × 88 mm two columns Data delivery
134 mm × 129 mm duon-portal.de
For questions about data delivery, please contact Duon Support:
Tel. +49 40 37 41 17-50
support@duon-portal.de
Delivery adresses AdSpecials
Leben & erziehen, Leben & erziehen special issues, Schule, Leben & erziehen green
Vogel-Druck und Medienservice GmbH
Wareneingang
Leibnizstraße 5
1/4 page portrait 1/4 page landscape 1/4 page 97204 Höchberg
55 mm × 270 mm 210 mm × 65 mm two columns GERMANY
102 mm × 129 mm Delivery time: 8 a.m. to 4 p.m.
junge familie and kinder!
Severotisk s.r.o.
Mezni 3430/3a
400 11 Usti nad Labem
CZECH REPUBLIC
Delivery time: 8 a.m. to 4 p.m.
Claims
The publisher will not accept claims in the event of incorrectly supplied printing material.
Ad Sizes Magazine Format Special Formats
plus 5 mm trimming border 210 mm (width) on request
on all sides 270 mm (height)
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Advertisement prices Ad Specials prices and terms
junge familie Leben & erziehen kinder! Volume discount* Inserts Supplements Glued-in inserts
FORMAT PRICE FORMAT PRICE FORMAT PRICE from 2 pages 3% Insert prices Insert prices Glued-in insert prices
Partial Partial
per thousand copies or Partial per thousand copies or per thousand copies or part
2/1 37,290 2/1 25,500 2/1 34,300 booking booking
from 4 pages 5% part thereof (plus VAT)* booking part thereof (plus VAT)* thereof (plus VAT)
1/1 U4 21,890 1/1 U4 18,500 1/1 U4 19,600 from 6 pages 10 % 4-pager 110 150 Postcards 65 115
up to 20 g 120 150
1/1 U2 21,340 1/1 U2 17,700 1/1 U2 19,100
from 8 pages 15 % up to 30 g 126 160 8-pager 125 165 Booklet – 20 g 115 135
1/1 20,790 1/1 14,800 1/1 18,700
from 10 pages 20 % up to 40 g 132 170 12-pager 140 180 Product sample 120 140
1/2 12,925 1/2 10,600 1/2 11,700 Glued insert on
up to 50 g 138 180 16-pager 155 195 150 200
1/3 9,922 1/3 8,200 1/3 8,900 cover
Frequency
1/4 6,580 1/4 5,700 1/4 6,000 discount* Minimum order volume***:
Grammage Papiergewicht
from 2 ads 3% 50,000 copies
2-pager, at least 115 g/m² 4-pager, at least 100 g/m²
from 4 ads 5% 4-pager, at least 60 g/m² Formats:
Leben & erziehen Leben & erziehen from 6 ads 10 % Minimum order volume***: Minimum format:
Schule Hurra, ich bin schwanger Special issues* Minimum order volume***: 50,000 copies 60 mm x 100 mm
from 8 ads 15 %
FORMAT PRICE FORMAT PRICE FORMAT PRICE 50,000 copies Maximum format:
from 10 ads 20 % Formats: 148 mm x 210 mm
2/1 21,900 2/1 32,560 2/1 25,000 Formats: Minimum format:
1/1 U4 13,100 1/1 U4 23,100 1/1 U4 17,800 Minimum format: 105 mm x 148 mm Individual offers will be
1/1 U2 12,600 1/1 U2 22,200 1/1 U2 17,100
* Only frequency or 105 mm x 148 mm Maximum format: prepared for envelopes with
volume discounts
Maximum format: 210 mm x 270 mm content, brochures, product
1/1 11,900 1/1 18,500 1/1 14,300 apply.
190 mm x 250 mm samples, rectangular and
1/2 7,900 1/2 13,300 1/2 10,200 Stapled booklets, posters unfolded printed matter.
1/3 5,900 1/3 11,100 1/3 7,900 and booklet format: Further options are available
other insert formats on on request.
1/4 4,900 1/4 9,200 1/4 5,500
request.
25% educational discount and 15% art Placement:
and cultural discount. * Special issues: Leben & erziehen green, Labelling of supplements The placement of the
Schwangerschaft & Geburt,
Babys erstes Jahr that cannot be readily carrier ad and the position
identified as advertising: of the glued insert must
identification must be be coordinated with the
Wo bekomme ich mein Baby? provided by the word advertising department.
Advertorials
FORMAT
PRICE PRICE ‘Advertisement’ set in at least
Full Edition* Regional Edition Advertorials are labelled as such with ‘ADVERTISEMENT’
8 pt caps or a larger font size.
2/1 – – in at least 12 pt caps with a higher contrast font style.
Agreement on details after
1/1 U4 – – Advertorials may not be published on the cover pages.
eneral terms & conditions:
G presentation of a sample.
The placement of
1/1 U2 – –
advertisements or special
Production costs
1/1 4C 32,000 3,200 advertising formats is
1/3 and 1/2 page > € 1,400 subject to our general terms
1/2 4C 16,500 1,650 1/1 page > € 1,900 & conditions. These can
be viewed on our website:
1/3 – – 2/1 page > € 2.400,
www.junior-medien.de/agb. * More comprehensive supplements on request.
1/4 8,500 850 The production costs are not eligible for rebates or agency ** Trimming border on request.
commissions. All prices stated are in *** Additional costs will be due in the case of lower volumes or small split runs. We would be pleased to
* Price is valid nationwide for a period of euros and are subject to make you an offer to meet your specific needs.
twelve months. statutory VAT. An environmental surcharge will be made for film-wrapped ad-specials.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020GIFT BOXES
Coverage
NEW • nationwide or regional
• no minimum circulation**
• Distribution according to: target group,
budget, timeframe, region/cities
ONE LAYOUT – TWO TARGET GROUPS and/or quantity
We have developed an entirely new • DACH distribution possible
design concept. Whether pregnancy or birth – a HURRA via cooperation partners
is always appropriate. And this is why we now call all
our boxes HURRA Boxes. Packaging
Depending on the target group, ‘expecting mothers’ or ‘mothers sturdy, high-quality cardboard
after childbirth’, the content of the boxes will be adapted to the box in eco design
occasion and presented to the (soon to be) mums.
Format
304 x 220 x 40 mm - larger boxes
are also available on request
for larger product samples
Price/contact**
CPM 235 euros
GIFT BOX GIFT BOX
‘To celebrate the beginning of an exciting nine months FOR FOR
EXPECTING MOTHERS BABY’S BIRTH * Box circulation volume may vary
and the wonder of childbirth, we commission trusted Reach Reach from month to month; higher or lower
healthcare partners with the presentation of our HURRA 21%
volumes, depending on the number
27% of healthcare partners.
Box packed with product samples, valuable information of all expecting mothers of all mothers in Germany after
and discount vouchers to (soon to be) mothers.’ in Germany (without losses giving birth (without losses ** The price/contact will increase
through scatter!) through scatter!) for circulation volumes of 1,000 pcs.
Target group or less.
Anna Babina Target group
Coordinator for the distribution of Gift Boxes Mothers after childbirth Offers on request.
a.babina@junior-content.de expecting mothers
Handover point *** plus additional costs for storage and
Handover point following the birth retrieval 14 euros/pallet; pallet spaces
3rd to 8th month of pregnancy 7 euros/ pallet; monthly billing; additional
Handed over by options available on request.
Handed over by clinic nurses (maternity wards) or
gynaecologists and midwives midwives in post-natal care, health
insurers
Distribution of boxes
240,890 p.a.* Distribution of boxes
159,926 p.a.*
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020MEDIA DATA 2021 – PORTFOLIO DIGITAL
Price list No. 51 from 22 October 2020
We understand what
motivates familiesJUNIORMEDIEN Portfolio Digital
DIGITAL CHANNELS Mama-REPORTER
Expecting mothers and families with babies, pre-school children and schoolchildren
leben-und- Newsletter Facebook Pinterest Instagram Mama-REPORTER
erziehen.de
Reach Reach Reach Reach Reach Test mothers
(ø per month) (per newsletter) (ø per month) (ø per month) (ø per month)
Visits Subscribers Subscribers Monthly Viewers Subscribers Registered users
525,268 118,000 99,400 10,000 2,975 35,000
Page impressions Engaged Users Impressions Impressions Newsletter recipients
647,184 154,629 15,000 12,500 10,000
Reach Engagement Reach
2,448,421 10,000 7,000
Impressions Link clicks Story-impressions
3,286,758 99,400 per screen 300
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020leben-und-erziehen.de Facts and Figures
The digital communication concept
Target group
On leben-und-erziehen.de, you reach your family target (Data from mr II/2020)
group – whether on a laptop, a smartphone or a tablet.
Together, we spread your message across all relevant Gender:
media channels. 83% women, 17% men
If you wish, also in combination with your print bookings.
Age: 20 to 39
A typical customer journey could then look like this:
Our digital portfolio begins with the website, on which the Education: High school,
editorial team communicates sustainable knowledge about technical
you and your products. From this platform, we send the college, polytechnic,
most interesting content directly to the users’ mailbox via university graduate
newsletter. We additionally use our social media channels
(Facebook, Instagram, Pinterest) and influencer-contacts ø Net income: 2,000 euros
to generate awareness of you. All measures lead the
user back to the website and your integrated product.
Our product testing platform Mama REPORTER delivers Reach
authentic user-experiences with your products and a web- (Data from IVW 12/2020)
conference format acts as a discussion forum for topics
relevant to you and the users. Visits: 580,221
Our various categorises (pregnancy, baby, children, school, Page impressions: 873,765
Mama REPORTERS and VIP parents) create a product-
relevant setting.
‘Becoming and being parents is exciting – everyone on the team at
We attach great importance to consultation and the
leben-und-erziehen.de knows this from personal experience. On our
preparation of your personalised offering on the basis of
website, our aim is to advise, encourage, inform and inspire – from the our expertise and in-depth knowledge of our readership.
heart, and with enthusiasm and the necessary expertise.’ With our custom-designed online campaigns, we reach
your top target groups across various different channels
and orchestrate your brand in our editorial environment.
Jana Kalla
Editor in Chief leben-und-erziehen.de
On the following pages, we present an extensive portfolio
of campaign options – from newsletter integration to
j.kalla@junior-medien.de
seasonal promotion packages.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Digital channels
NEWSLETTER FACEBOOK PINTEREST INSTAGRAM
Likes, Shares and Comments on our informative The magic formula for success on Pinterest?
In our newsletter, we send our subscribers Feed Posts, Stories, IGTV, Reels – no other
articles with advice, user-surveys on the latest Added value! We keep our finger on the pulse of
tips, high-quality articles and news from the social network is as versatile as Instagram. The
issues and topics, entertaining visual statements our target group with informative and solutions-
worlds of pregnancy, babies, children and content is easy to consume, personalised and
or competitions with attractive prizes let us oriented content. This not only assures us
family twice a month. We place your advertising diverse. This is why Instagram is such a firm
know exactly what our Facebook community short-term reach, but also a gratifying level of
message as a lead story or text/visual teaser, favourite with young families and mothers.
likes. sustainable traffic.
either in an editorial context or as a stand-alone
feature. Instagram campaign
Facebook campaign Pinterest campaign
Newsletter integration 1 Post (with 1 to 3 pictures): 1,100 euros
1 post 1,750 euros 1 pin 1,500 euros
1 Story (up to five progressively developing
3 posts 4,500 euros 3 pins 3,300 euros
Text/visual teaser CPM 15 euros stories): 900 euros
Highlight (only in combination with a
Incl. reach estimation Incl. reach estimation
Lead story CPM 25 euros Story campaign): from 800 euros
Instagram TV: from 800 euros
Stand-alone CPM 95 euros
Sub-volume dispatch possible for stand-alone; Incl. reach estimation
price per sub-volume 75 euros extra; dispatch: by
Reach* (ø per month) Reach* (ø per month)
arrangement.
.
Subscribers: 98,800 Monthly viewers: 1.1 million
Engaged users: 154,629 Impressions: 1.5 million Reach* (ø per month)
Reach: 2.4 million Engagement: 70,200
Reach*
Impressions: 3.3 million Link clicks: 25,000 Subscribers: 3,174
Subscribers: 118,000 Impressions: 1.1 million
* Status as of: 15 January 2020 * Status as of: 15 January 2020
Reach: 8,500
* Status as of: 15 January 2020 Story-impressions per screen: 950
* Status as of: 15 January 2020
Für individuelle Angebote rund um Ihre Social-Media-Kampagne steht Ihnen unser Team zur Verfügung.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Digital and cross-media communication concepts
p o w e r e d b y
Target group campaign Sponsorship of themed specials Prize competition
We realise your digital campaign holistically, from target definition Become a sponsor of a themed special of your choice. As competitions with prizes are prominently visible and frequently
and implementation to measuring success and optimisation. We Here, we produce and place two advertorials and four high-reach clicked in our digital channels, the placement of your product in a
are committed to the production of target-group-specific content for editorial articles especially for you. We integrate your logo in the prize competition is guaranteed to generate high awareness within
all digital channels that informs our users and provides convincing ‘powered by’ banner that is displayed in every article and advertorial your target group. You provide us with a product description and
substance. We integrate your messages in our content and push contained in the special and increase reach by means of a social pictures, and we integrate your product in the prize competition. On
reach by embedding them in all digital channels: website, newsletter media campaign. You benefit from awareness generated by high- request, we can also provide a link to your own website. We will send
and social media. reach editorial articles contained in the special. you the contact details of the winners and dispatch the prizes.
Online Online Online
Placement of your advertising message in an article/advertorial 4 editorial articles Prize competition with product description and integration of
2 advertorials pictures
Newsletter ‘powered by’ banner with logo integration above every article/
Text/visual teaser advertorial in the special Social media
Facebook post with link to competition
Social media Social media
Facebook and Instagram campaign Facebook, Pinterest and/or Instagram campaign Uptime
with 5 posts for 6 weeks
Incl. reach estimation boosting reach
(we determine which social media channels are the best for the Price
Uptime promotion of your campaign and give you our recommendations) 1,000 euros
3 months
Uptime Optional
Price 3 months Print
5,000 euros 1/3 page integration in ‘Plapperlapapp’ in Leben & erziehen
Price
11,500 euros Price (incl. online and social media)
1,500 euros
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Digital and cross-media communication concepts
Product integration Web conference Branded/sponsored PDFs
in SEO articles
Associate your brand with topics relevant to our readers and users. Our website offers downloadable PDFs on selected topics.
With product integration in SEO articles, you will reach your target With the web-conferences, you benefit from the professional In addition, we pin them on Pinterest, where acceptance
group within the context of an editorial topic and benefit from the expertise and credibility of our editorial team. We communicate by our users is particularly high. You have the opportunity to
reach of the article. You will receive exclusive customer-integration your brand/message to your target group in all phases – from the brand a PDF with a relevant topic. For this, we need your
in the article of relevant to the topic. There, we present your product announcement on the website and in social media to the invitation logo and will place it prominently next to our service-statement in
with a picture and provide a link to your website. We select the most to participate, registration, the webinar itself and in subsequent the PDF (‘A service provided by Leben & erziehen and …’).
frequently visited SEO articles with relevance to your target group reporting. The recording generates plenty of material for you to edit- Moreover, you also have the option of integration
that constantly generate traffic. An additional logo can be placed in down the content for your own purposes and offers potential for as a sponsor in print.
the boilerplate. numerous other forms of exploitation.
Online
Online Online Integration of the downloadable branded PDF in an article
Integration of the product, including picture, logo and Online-advertorial with announcement
link to your website of the web-conference and follow-up report Social media
Pinterest campaign
Price Newsletter
(up to 25,000 page impressions) Text/visual teaser with announcement of the Uptime
1,000 euros web-conference 3 months
(from 25,000 page impressions)
PM 40 euros Social media Price
Facebook campaign with announcement 3,000 euros
of the web-conference
Optional
Print Print
1/1 page follow-up report in a magazine of your choice Sponsored 1/1 page,for example a cut-out check list in
a publication of your choice
Uptime
3 months Price
(incl. 1/1 page in Leben & erziehen*)
Price 16,320 euros
6,000 euros
* Placement in other publications possible, price on request.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Digital and cross-media communication concepts
A question to … Shopping service Editors’ Choice
Parents search specifically for answers to questions like: ‘Is it safe We present a new product, on the basis of which we compile a ‘Editors’ Choice’ is a column that highlights products that particularly
to sunbathe with my baby-bump?’ or ‘When can my baby sit up shopping guide. For example ‘10 features every good baby buggy impressed our editors. Their favourites from a wide range of
by himself?’. Here, they have the chance to have their questions must have’, or ’6 tips for finding the best baby alarm’. The features of product segments are presented online in a series of photos. Every
answered by an expert from your brand – authentically and with the product can be described in detail by a list of individual points. month brings NEW products that are NEWLY teased. You have the
direct relevance to the target group. The expert and the company/ We then present the most important features of your product in a opportunity to place your product in this context. Send us your
brand are specifically named. highlighted box. product – we will test it and present it to our readers.
Online Online Online
Integration of the product through a statement from a company/ Product presentation with pictures of the product Product placement in a photo gallery within an editorial context
brand expert, including statement of the company/brand name in a
highlighted box Social media Social media
Facebook campaign Facebook campaign
Social media
Facebook campaign Uptime Uptime
3 months 3 months
Uptime
3 months Price Price
3,500 euros 2,250 euros
Price
3,500 euros Optional Optional
Print Print
Optional 1/8 page product placement in our shopping guide 1/8 page product placement in the column
Print Editors’ Choice
1/4 page product integration through the expert-statement Price
(incl. 1/8 page in Leben & erziehen*) Price
Price 7,100 euros (incl. 1/8 page in Leben & erziehen*)
(incl. 1/4 page in Leben & erziehen*) 5,850 euros
8,630 euros
* Placement in other publications possible, price on request. Junior Medien GmbH & Co. KG Mediadaten No. 51 vom 22. Oktober 2020Digital and cross-media communication concepts Overview
Photo competition Seasonal Online Social News-
promotion packages option Price Duration media letter Print
We invite our users to get creative and send in photos
with a particular theme. For instance, a carnival costume Take advantage of our seasonal promotion packages for Christmas, Target group Facebook
Easter and starting school to prominently place your product on
campaign
5,000 euros 3 months
Instagram
competition. As motivation to take part, we combine the photo
competition with the chance to win a prize. The three best a low budget. In print, we integrate the product as a gift idea and
Facebook
photos and ideas win a prize and appear in special articles. incorporate it online in competitions and in social media channels as Sponsoring of 11,500
3 months Pinterest
themed specials euros
You provide the prizes for the promotion, either as an exclusive a prize. Instagram
sponsor or together with other companies. In return for this,
you enjoy prominent placement throughout the course of the Online Prize
1,000 euros 6 weeks Facebook
competition
promotion. We will also regularly report on the promotion on Presentation of your product within the framework of a prize
Facebook and thus achieve even greater reach. competition, including a link to your website
Product integra-
CPM 40
tion in SEO 3 months
Social media euros
Online articles
Integration as sponsor of the photo competition Facebook campaign
Social media Print
Web conference 6,000 euros 3 months Facebook
Facebook campaign 1/4 page tips for gifts in kinder! or Leben & erziehen
Branded/
sponsored 3,000 euros 3 months Pinterest
Uptime Uptime: 8 weeks PDFs
2 months
Price: 2,500 euros
A question to … 3,500 euros 3 months Facebook
Price
3,000 euros Optional
Placement in two magazines Shopping
3,500 euros 3 months Facebook
service
Price: 3,350 euros
Editors’ Choice 2,250 euros 3 months Facebook
Issue IPD
Final kinder! / kinder! /
booking Leben & Leben &
Promotion deadline erziehen erziehen Photo
3,000 euros 2 months Facebook
competition
26/02/2021/
Easter nest 07/01/2021 3/2021
25/02/2021
Seasonal
For school-
promotion
package
2,500 euros 3 months Facebook
starters 04/05/2021 7–8/2021 24/06/2021
(only in kinder!)
Wish-list/Advent 26/11/2021/
07/10/2021 12/2021
calendar 25/11/2021
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Mama-REPORTERS
How the test works:
Target group
1. You choose a product and
decide how many samples you wish to provide Expecting mothers and
and how many testers we should select. mothers with babies and
children to the age of 14
2. You decide on a test group with or without
professional influencers. 35,000
Registered users on
3. We carry out the test and advertise mama-reporter.de
it in the channels you booked.
500
‘From parents for parents: On mama-reporter.de, our Mama REPORTER 4. You send the products. The mums Applicants per test (ø)
test and rate your product.
community tests and rates products and services with a passion and total 10,000
commitment. Authentic expertise meets a big dose of fun to make every 5. We publish the test results in the Newsletter recipients
channels
test really special.’
you booked. 700
Followers on Mama-
6. You receive the test seal from us, REPORTER-Instagram
Tatjana Kathöfer
Executive Project Manager Mama REPORTER
together with the product
rating and all usage rights. Last revised 20 August 2020
t.kathoefer@junior-content.de
August 20
21
Label
Product
Overall ra
ting:
SUPER
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Mama REPORTER packages
Channel
mama-reporter.de and
● mama-reporter.de and
● mama-reporter.de and
●
Mama REPORTER Newsletter Mama REPORTER Newsletter Mama REPORTER Newsletter
● Selection and support of testers ● Selection and support of testers ● Selection and support of testers
Online
● leben-und-erziehen.de with access link on ● leben-und-erziehen.de with access link on
mama-reporter.de mama-reporter.de
● MaRe: Integration of a digital user survey on mama-reporter.de
TEST C2A
● Stand-alone Newsletter with link to
NEWSLETTER
leben-und-erziehen.de
● Facebook campaign with link to mama-reporter.de ● Facebook campaign with link to mama-reporter.de
SOCIAL MEDIA ● Facebook campaign with link to ● Facebook campaign with link to
leben-und-erziehen.de leben-und-erziehen.de
● Instagram campaign (Mama REPORTER Instagram) ● Instagram campaign (Mama REPORTER Instagram) with link ● Instagram-Kampagne (Mama-REPORTER-Instagram)
with link to mama-reporter.de to mama-reporter.de mit Link zu mama-reporter.de
ONLINE ● leben-und-erziehen.de ● leben-und-erziehen.de ● leben-und-erziehen.de
Stand-alone Newsletter with link to
TEST REGSULTS
●
NEWSLETTER ● Text/visual teaser with link to leben-und-erziehen.de
leben-und-erziehen.de
● Facebook campaign with link to ● Facebook campaign with link to ● Facebook campaign with link to
leben-und-erziehen.de leben-und-erziehen.de leben-und-erziehen.de
SOCIAL MEDIA
● Instagram campaign (Mama REPORTER Instagram) ● Instagram campaign (Mama REPORTER Instagram) with link to
with link to leben-und-erziehen.de leben-und-erziehen.de
TEST SEAL
● Test Seal with rating, usage rights free for one year
Price: Price: Price:
8.000 Euro 18.400 Euro 38.500 Euro
If you wish, we would be pleased to make you an offer to meet your specific needs, also in combination with our print options.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Influencer marketing
Booking information
Our high-reach influencers are highly respected Across all the influencer’s channels
as role-models and opinion leaders in their communities.
Instagram
As their fans and followers place trust in them and Post, Story, Highlights, link to Bio, Reels
follow their recommendations, they exert a positive (TikTok videos for Instagram), IGTV (Instagram-TV)
influence on purchasing decisions.’ Facebook
Post
Svjetlana Pulkowski Pinterest
Executive Project Manager Influencer Marketing
Pin
s.pulkowski@junior-medien.de
Blog
Article with detailed product description/brand presence
Prices
Post and pin: CPM 55 euros
Story (up to five progressively developing stories): CPM 25 euros
Link to the bio (only in combination with a post): CPM 25 euros
Further prices on request
Our service Your target– our promise
Other
Concept development Sales
booking options
We develop and realise a concept to meet the precise needs of you Increase in product sales
and your product through positive referrals and
Video with product/brand communication
the offering of exclusive discount
Video production including publication and teasing on the
Selection promotions by influencers
influencer's social media channels and/or on the
We work closely with you on the selection of suitable influencers
Junior-Medien channels
Branding
Price on request
Booking and briefing Product-savvy influencers with an appropriate
We take care of the booking and briefing of suitable influencers image talk about and positively boost your product
Guest-article by the influencer with detailed product/brand
and/or brand
communication
Procedure (e.g. with detailed product descriptions)
Publication of a guest-article by the influencer on
The influencers implement the measures booked and we monitor the
leben-und-erziehen.de with teasers on the Junior-Medien social
campaign Awareness
media channels
Generate sustainable awareness and brand/product recall
Price on request
Reporting (e.g. with creative imagery, a challenge and/or a prize competition)
You receive a detailed report
If you wish, we would be pleased to send you a proposal for a digital
on your campaign
and/or cross-media influencer-campaign.
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020Your contact partners
Sales south Sales Sales Sales Sales Editor in Chief Publisher kinder!, Schule
Sabine Raum Isa Falckenberg Ellen Höptner Kristin Höppner Ute Grunwald Leben & erziehen (freelance)
Tel.: +49 (0)40 357 29 19-41 Tel.: +49 (0)40 357 29 19-12 Tel.: +49 (0)40 357 29 19-36 Tel.: +49 (0)40 357 29 19-16 Tel.: +49 (0)40 357 29 19-14 Claudia Weingärtner Christian Personn
Mobil: +49 (0)172 814 00 76 Mobil: +49 (0)151 40 42 32 57 Mobil: +49 (0)151 53 37 82 00 Mobil: +49 (0)171 275 59 86 Mobil: +49 (0)176 10 03 09 63 Tel.: +49 (0)40 357 29 19-27 Tel.: +49 (0)40 357 29 19-24
s.raum@junior-medien.de i.falckenberg@junior-medien.de e.hoeptner@junior-medien.de k.hoeppner@junior-medien.de u.grunwald@junior-medien.de c.weingaertner@junior-medien.de c.personn@junior-medien.de
Editor in Chief Artdirection Head of Content Assistent Head of Content Project Management Content Management Content Management
leben-und-erziehen.de Anja Jung and Project Management and Project Management Tatjana Kathöfer Antonia Müller Angela Murr
Jana Kalla Tel.: +49 (0)40 357 29 19-35 Svjetlana Pulkowski Irlana Nörtemann Tel.: +49 (0)40 357 29 19-13 Mobil: +49 (0)177 736 81 02 Tel.: +49 (0)40 357 29 19-33
Tel.: +49 (0)40 357 29 19-22 a.jung@junior-medien.de Tel.: 40 357 29 19-23 Tel.: +49 (0)40 357 29 19-18 t.kathoefer@junior-content.de a.mueller@ a.murr@junior-content.de
j.kalla@junior-medien.de s.pulkowski@junior-medien.de i.noertemann@junior-medien.de junior-medien.de
Content Management Online Editor Social Media Management Production, Contract Management, Office-Management Head of Subscription
Martin Piecha Anna Ludewig Nora Ritzschke Distribution, Finances Accounting Anna Babina Marketing
Tel.: +49 (0)40 357 29 19-31 Tel.: +49 (0)40 357 29 19-19 Tel.: +49 (0)40 357 29 19-37 Janina Latza Katja Timm Tel.: +49 (0)40 357 29 19-15 Ralf Gutekunst
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j.latza@junior-medien.de k.timm@junior-medien.de r.gutekunst@junior-medien.de
Managing Director
Jan Wickmann
Tel.: +49 (0)40 707 01 01-101
j.wickmann@junior-medien.de
Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020You can also read
