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MEDIA INFORMATION 2018 - Deutsches Ärzteblatt www.aerzteverlag-media.de - Deutscher Ärzteverlag
MEDIA INFORMATION
2018
Deutsches Ärzteblatt

www.aerzteverlag-media.de
MEDIA INFORMATION 2018 - Deutsches Ärzteblatt www.aerzteverlag-media.de - Deutscher Ärzteverlag
TABLE OF CONTENTS | 2

Contacts                                | 3

Journal Profile                         | 4

Circulation and Distribution Analysis   | 6

Industry Advertisements                 | 8

Inserts                                 | 10

Bound Inserts                           | 11

Delivery                                | 12

Special Publications                    | 14

Supplement: Perspektiven der …          | 19

Online                                  | 21

Schedule                                | 25

Terms and Conditions                    | 28
CONTACTS | 3

MEDICAL INDUSTRY SALES         NON-HEALTH SALES             SALES MANAGEMENT                 ADVERTISING MANAGEMENT

Sales manager Medicine         Publisher’s representative   German Medical Journal Medical   Head of Advertising Management
Eric Henquinet                 Non-Health                   Non-Health                       Katja Höcker
Phone +49 (0) 6251 8607906     Eric Le Gall                 Nicole Ohmann                    Phone +49 (0) 2234 7011-286
Mobile +49 (0) 172 2363754     Phone +49 (0) 2202 9649510   Phone +49 (0) 2234 7011-307      hoecker@aerzteverlag.de
henquinet@aerzteverlag.de      Mobile +49 (0) 172 2575333   ohmann@aerzteverlag.de
                               legall@aerzteverlag.de                                        Industry Advertising Management
Head of Corporate Publishing                                Special publications             German Medical Journal
Medicine                                                    Perspektiven der …               Perspektiven der …/
Marek Hetmann                                               Ingrid Schaper                   Special publications
Phone +49 (0) 2234 7011-318                                 Phone +49 (0) 2234 7011-393      Sigrid Rumrich
Mobile +49 (0) 174 1504748                                  schaper@aerzteverlag.de          Phone +49 (0) 2234 7011-282
hetmann@aerzteverlag.de                                                                      rumrich@aerzteverlag.de

Industry Sales                                              PRODUCT MANAGEMENT               Advertising Management
North Region                                                                                 Online
Miriam Fege                                                 Anja Steiling                    Katja Minschke
Phone +49 (0) 4175 4006499                                  Phone +49 (0) 2234 7011-236      Phone +49 (0) 2234 7011-235
Mobile +49 (0) 172 5792180                                  steiling@aerzteverlag.de         minschke@aerzteverlag.de
fege@aerzteverlag.de
                                                            Sabine Bosch
Industry Sales                                              (Perspektiven der …/             EDITORIAL DEPARTMENT
South Region                                                Special publications)
Claudia Soika                                               Phone +49 (0) 2234 7011-386      Editor-in-Chief
Phone +49 (0) 89 15907146                                   bosch@aerzteverlag.de            Egbert Maibach-Nagel
Mobile +49 (0) 172 2363730                                                                   Phone +49 (0) 30 246267-0
soika@aerzteverlag.de                                                                        Fax      +49 (0) 30 246267-20
                                                                                             maibach-nagel@aerzteverlag.de
JOURNAL PROFILE | 4

BRIEF DESCRIPTION                                                                      TARGET GROUP
The German Medical Journal is the official publication of the German Medical           All employed physicians in the Federal Republic of Germany.
­Association (Association of German Chambers of Physicians) and the National           We have three editions to reach them:
 Association the Statutory Health Insurance Physicians.                                ▪ Edition A: Practice edition (registered physicians)

 It is the one title of medical specialist journal for all physicians working in the   ▪ Edition B: Clinic edition (hospital physicians)

 Federal Republic of Germany.                                                          ▪ Edition C: All other physicians

 The aim of the editors is to inform physicians competently and objectively. The       For non-employed, retired and other physicians working in other non-medical
 editorial content in particular offers:                                               ­areas there is a different monthly edition M.
 ▪ current reports on professional, health and social policy                            There are separate media data available for this.
 ▪ current, practice-oriented medical education

 ▪ scientific contributions to medicine                                                PUBLISHING AUTHORITY
 ▪ notifications from the publisher                                                    German Medical Association (Association of German Chambers of Physicians)
 ▪ current, practical reports on industry and pharmaceutical research                  and National Association of Statutory Health Insurance Physicians
 ▪ f urther contributions on areas which may be of business and private interest

    to physicians: practice IT/organization; economic, financial, insurance and        PUBLISHER
    ­legal issues; career planning; art, music, literature, film and media; Travel     German Medical Association (Association of German Chambers of Physicians)
 ▪ Supplements and special pages on various topics (see publication schedule)          and National Association of Statutory Health Insurance Physicians

The German Medical Journal is by far the most widely read of all the specialist        PUBLISHING HOUSE
medical journals. Its excellent media performance values recommend it as the           Deutscher Ärzteverlag GmbH
leading advertising media for advertising to physicians as a target group.             Dieselstraße 2 | 50859 Köln (Germany),
Each respective edition can be advertised separately or in combination. The jobs       Postfach 40 02 54 | 50832 Köln (Germany)
and classifieds adverts section is laid out the same way in each edition.
                                                                                       INTERNET ADDRESS (URL)
By combining it with zm Zahnärztliche Mitteilungen from the same publisher,
                                                                                       www.aerzteverlag.de
your advertising can simultaneously reach all employed physicians and dentists
                                                                                       www.aerzteverlag-media.de
in Germany.
                                                                                       www.aerzteblatt.de
JOURNAL PROFILE | 5

VOLUME                                                                           BOOKBINDING PROCEDURE
Volume 115, 2018                                                                 Perfect binding with head lay

PUBLICATION FREQUENCY                                                            JOB AND CLASSIFIED ADVERTISEMENT SECTION
weekly                                                                           Appears uniformly in the editions. The publication of advertisements with a to-
(double issues in January, May, July, August, September and December,            tal of less than 100 mm takes place exclusively in the classifieds section. This
see publication schedule)                                                        also applies to the publication of all advertisements whose contents are similar
                                                                                 to classified adverts.
MEMBERSHIP
LA-MED, IVW, AGOF                                                                BANK DETAILS
                                                                                 Deutsche Apotheker- und Ärztebank Köln
FORMAT                                                                           Account no.: 0
                                                                                               101 107 410, BLZ 300 606 01
207 × 280 mm                                                                                  IBAN DE28 3006 0601 0101 1074 10
                                                                                              BIC DAAEDEDD
TYPE AREA
Editorial advertisements: 173 mm wide; 254 mm high                               Postbank Köln
Classified adverts: 186 mm wide; 260 mm high                                     Account no.: 1
                                                                                               9 250 506, BLZ 370 100 50
                                                                                              IBAN DE83 3701 0050 0019 2505 06
BLEED                                                                                         BIC PBNKDEFF
3 mm on each side to be trimmed
                                                                                 TERMS OF PAYMENT
BASIC FONT                                                                       Payable net immediately upon receipt of invoice
6 point Helvetica Neue. Compressed for classified adverts, only headlines bold
                                                                                 AGENCY COMMISSION
PRINTING PROCESS                                                                 10 % of customer’s net
Offset printing (max. 60 lines/cm, for adverts in the classified section
max. 48 lines/cm).                                                               VALUE ADDED TAX
There are no extra costs when sending files suitable for exposure for offset     The legal amount of value added tax is included in all prices.
printing.
CIRCULATION AND DISTRIBUTION ANALYSIS | 6

CIRCULATION ANALYSIS

 Average number of copies            Practice      Clinic        Print run 2018
 (2nd quarter 2017)                  Edition (A)   Edition (B)
                                                                 Practice edition (A)              Registered physicians        131,500 copies
 Print run                           129,258       179,776
                                                                 Practice edition (A), API edition GPs, practitioners, inter-    59,600 copies
 Actually distributed issues (ADI)   128,120       179,386                                         nal specialists
                                                                 Clinic edition (B)                Hospital physicians          181,000 copies
 Paid circulation                    126,316       179,125
                                                                 Practice/clinic combination       Registered + hospital        312,500 copies
 Circulation sent abroad                   10             –
                                                                 (A+B)                             physicians
 Subscribed copies                   126,307       179,124
                                                                 API/clinic combination (API+B)    General practitioners/       240,600 copies
 Member portion of circulation       125,803       178,966                                         practitioners, internal
                                                                                                   specialists, hospital
 Retail sales                               –             –                                        physicians
 Other sales                                9             1      Complete edition (ABC)            All employed physicians      368,500 copies
 Free copies                           1,804           261

 Remaining and archive copies          1,139           390
 Source: IVW
CIRCULATION AND DISTRIBUTION ANALYSIS | 7

GROWTH OF COVERAGE
Practice edition (A); API edition

     90

     85                                                                                          85,0
                                                                             83,8    84,3 84,7
                                                                      83,2
                                                               82,4
                                                        81,5
     80                                          80,2
                                          78,4

     75                           75,7
%
     70                    70,6

     65

     60

                57,1
     55
            1          2          3      4  5      6    7    8    9                 10   11   12
                                         Number of advertisements

 Source: Reader analysis of medical journals, LA-MED 2017; survey of registered general
 practitioners and internal specialists (GP study 2017).
INDUSTRY ADVERTISEMENTS | 8

PRICES AND SIZES – 4 COLOURS (WIDTH × HEIGHT)

                           1/1 page                                                    1/2 page vertical           1/3 page vertical
                           173 × 254 mm                                                84 × 254 mm                 55 × 254 mm
                           Bleed size                                                  Bleed size                  Bleed size
                           207 × 280 mm                                                101 × 280 mm                72 × 280 mm
                           API        € 9,170                                          1/2 page horizontal         1/3 page horizontal
                           A		        € 12,230                                         173 × 125 mm                173 × 85 mm
                           B		        € 9,590                                          Bleed size                  Bleed size
                           AB		       € 15,290                                         207 × 142 mm                207 × 102 mm
                           Complete € 18,050                                           API        € 5,000          API        € 3,370
                                                                                       A		        € 6,730          A		        € 4,480
                                                                                       B		        € 5,400          B		        € 3,770
                                                                                       AB		       € 8,570          AB         € 5,910
                                                                                       Complete € 10,100           Complete € 6,730

                           Inside front cover or                                       Current
                           back cover                                                  Subject environment
                           A		        € 14,676                                         1/1 page
                           B		        € 11,508                                         A		       € 13,250
                           AB         € 18,348                                         B		       € 10,190
                           Complete € 21,660                                           AB		      € 16,500
                                                                                       Complete € 19,380

Bleed sizes: additional 3 mm bleed margin at the outer edges. Special forms of advertising on request.
INDUSTRY ADVERTISEMENTS | 9

                                                           MINIMUM SIZE
Basic price per mm (minimum size 100 mm):
                                                           Please note the minimum size for advertisements in the editorial section:
Practice edition (A)                        € 10.40        100 mm.

Clinic edition (B)                          € 8.30         EDITORIAL ADVERTISING
Practice/clinic combination (A+B)           € 13.50        In principle, editorial advertising requires the consent of the publisher and must
                                                           be labelled with the word “advertisement”. Advertisements must be designed so
Complete edition (A+B+C)                    € 16.10        that they can be clearly differentiated from the text portion of the journal.
                                                           Please send a sample at least five working days before the publisher’s closing
                                                           date so the contents can be checked.
                                                           Editorial and scientific content on pharmaceutical products and medical prod-
DISCOUNTS                                                  ucts can only be published in the special publications of the Deutscher Ärzte­
                                                           verlag, which are published in the German Medical Journal, such as Themenreihe
Frequency discount            Quantity scale               aktuell, LEHRE & PRAXIS and practice posters. You can find more information
Publications of uniform       ­transactions of at least:   on page 14.
size of at least:
                                                           COMBINATION DEUTSCHES ÄRZTEBLATT/ZM – ZAHNÄRZTLICHE MITTEILUNGEN
  3 adverts            2%      3 pages             3%      The combination Deutsches Ärzteblatt/zm – Zahnärztliche Mitteilungen allows
  6 adverts            3%      6 pages             5%      your advertising to reach all employed physicians and dentists in Germany
                                                           simul­taneously with a circulation of more than 440,000 copies.
12 adverts             5%     12 pages           10 %
22 adverts           10 %     22 pages           15 %      Prices for the C edition on request
                                                           See separate media data for M edition prices.
36 adverts           15 %     44 pages           20 %
44 adverts           20 %     66 pages           23 %
                              88 pages           25 %
INSERTS | 10

PRICES

                                                                                            SIZE
                                          up to 25 g*      more than        more than
                                                                                            Maximum 195 × 275 mm or folded to that size, no leporello.
                                                           25 g;            50 g*
                                                           up to 50 g*
                                                                                            INSERT NOTE
                                                                                            A note regarding the insert will be included in the advertising section free of
 fewer than 30,000 copies                 € 209            –                –
                                                                                            charge.
 up to fewer than 59,000 copies           € 189            –                –
                                                                                            ATTACHED PRODUCT SAMPLES
 up to fewer than 80,000 copies           € 169            € 179            –               Prices on request with the submission of a final sample.
 up to fewer than 100,000 copies          € 149            € 159
 up to fewer than 175,000 copies          € 139            € 149            Prices on
 up to fewer than 400,000 copies          € 129            € 139            request

 400,000 copies or more                   € 119            € 129
 Postcard                                 € 53             –
 * Price per thousand
 ** Price for the manufacture of inserts for a combination of Deutsches Ärzteblatt com-
 plete edition + M edition by the publisher on request
 Competitive exclusion can not be guaranteed. We retain the right of multiple allocation.
                                                                                            INFORMATION ON INSERTS:
 *** combined with 1/1 ad-page
                                                                                            ▪   Required circulation
                                                                                                   ▪ E dition A: 131,500 copies; Edition B: 181,000 copies;
 Minimum order is 20,000 copies. Current circulation figures available on re-
 quest.                                                                                               Complete Edition: 368,500 copies. An additional 2% subsidy each
 Rates for heavier inserts on request following submission of a sample.
                                                                                            ▪   Submission of a final sample is required for the order to be accepted and
 Rates are per thousand and cover mechanical insertion and p  ­ ostal charges for                 ­confirmed by the publisher.
 excess weight.
                                                                                            ▪    Attached advertisements are only possible with prior consultation.
 With multi-page loose inserts, the closed side will always be placed parallel to
                                                                                            ▪    Inserts are not discounted.
 the spine of the magazine.
                                                                                            ▪    Inserts must be designed so that they can be clearly differentiated from the
                                                                                                   text portion of the journal.
BOUND INSERTS | 11

PRICES

                                                                                                TECHNICAL INFORMATION
    Editions:         Practice           Clinic            Practice/­         Complete
                                                                                                Prices apply for all bound inserts that can be processed without additional time
                      edition (A)        edition (B)       clinic combi-      edition (ABC)
                                                                                                required (by machine): Double-sided insert (one sheet) without attached or
                                                           nation (A+B)
                                                                                                ­affixed reply card or samples of products.
    double-sided,                                                                                Bound inserts that cannot be processed by machine or that are printed on any
                      € 160              € 140             € 115              € 105              material other than paper can only be accepted once the publisher receives
    price per tsd
                                                                                                 ­prior approval from the post office. When designing the bound inserts, please
    Prices for 4, 6 or 8 page bound inserts on request.                                           ensure that none of the fonts or images cross folds that would be disturbed by
    For bound inserts with an editorial design, please note our specifications on paperweight     the milling of the bleed margin. A milling zone of 3.5 mm in the binding must be
    on p. 9: Minimum weight of bound inserts 90 g/m2. Prices for paper weight of more than        taken into account.
    115 g/m2 on request.
                                                                                                SIZES
                                                                                                1 sheet = (2 pages) untrimmed, 213.5 × 286 mm

                                                                                                TRIMMING DIAGRAM

                                                                                                                        Fold (binding)
                                                                                                                                               3 mm

INFORMATION ON BOUND INSERTS:                                                                             4 pages
▪   Required circulation

                                                                                                                                               trimmed
                                                                                                286 mm

                                                                                                                                               280 mm
      ▪ A edition: 131,500 copies; B edition: 181,000 copies;

      ▪ Complete edition: 368,500 copies. An additional 2% subsidy each                                  213.5 mm               207 mm
▪   Submission of a final sample is required for the order to be accepted and con-                      untrimmed              trimmed
      firmed by the publisher.
                                                                                                                         milling edge
▪    Attached advertisements are only possible with prior consultation.
                                                                                                                         3.5 mm each
▪    Bound inserts are not discounted.                                                                                                         3 mm
▪    Bound inserts must be designed so that they can be clearly differentiated                                      427 mm
      from the text portion of the journal.                                                                         untrimmed
DELIVERY | 12

DIGITAL PRINTING DOCUMENTS
TRANSFER OF DIGITAL DATA                                                            COLOR SPACE
Before digital advertisements can be transferred, the advertising management        The data should be in the CMYK colour space. Any special colours (to be dis-
must have a corresponding advertisement contract for the advertisements. The        cussed with the publisher!) must be correctly named (HKS or Pantone). If you
general advertising deadlines apply. A 1:1 printout or a final colour press proof   would like to work in the media-neutral LAB colour space, please pay for a proof
is required to check the advertisement which is been transferred.                   in order so that the print results may be checked in advance.
                                                                                    Because conversion to CMYK colour space requires a lot of intervention in your
TRANSFER OF ADVERTISEMENT                                                           data, neither the publisher nor the printer can guarantee the correct colour
File names must contain the journal name, the edition and the customer names        ­reproduction without the printing approval of this proof.
Please avoid special characters, spaces and umlauts.
                                                                                    WARRANTY/ADDITIONAL COSTS
TRANSMISSION BY EMAIL                                                               Only the data on the data medium can also be exposed. The publisher accepts no
Please always send the data compressed as a ZIP file:                               liability for deviations in texts, images and colours. Incorrect exposures on the
Job adverts: rumrich@aerzteverlag.de                                                basis of incomplete or erroneous files, incorrect settings or incomplete infor-
                                                                                    mation are still charged. This also applies for additional type or litho work as
DATA ARCHIVING                                                                      well as for the creation of incorrect proofs.
All data are archived. Unmodified repetitions are therefore normally possible.
However, a data guarantee will not be accepted.

DATA FORMATS
An unseparated PDF file must be delivered. Open data formats (e.g. InDesign
QuarkXPress, etc.) should be avoided. At the very least, the file must be print-
able, i.e. all fonts used must be embedded. Halftone images require a resolution
of 300 dpi; line art images, a resolution of at least 600 dpi.
DELIVERY | 13

INSERTS AND BOUND INSERTS                                                             BANNERS
Inserts and bound inserts must arrive at least two weeks before the publication       Banners must be sent at least five days before online placement to:
date of the insert with no freight charges:                                           minschke@aerzteverlag.de

L. N. Schaffrath GmbH & Co. KG
DruckMedien
Marktweg 42–50
47608 Geldern/Ndrh. (Germany)

The accompanying documents must include information concerning the number
of the transport units, journal title and issue number. Also, a sample must be vis-
ibly attached to each package unit.

BOUND INSERTS
Bound inserts are to be delivered untrimmed and unfolded. For bound inserts,
the “front cover” should be precisely indicated. The bound inserts must be cor-
rectly processed when delivered.

INSERTS
The inserts must be properly processed, packaged as little as possible and suit-
able for machine processing (unfolded) when delivered.

Any extra costs arising from the unpacking of bound inserts and inserts will be
charged.
SPECIAL PUBLICATIONS | 14

TOPIC SERIES IN THE DEUTSCHES ÄRZTEBLATT                                          STUDIES NOW
The Topic Series of the Deutscher Ärzteverlag offers you the opportunity to       ▪   Summary/editing/presentation of studies, meta-analyses, etc.
place your specialist information as an insert or a attached insert in a highly   ▪   A summary of the most important information, also commented on, on
valuable editorial environment.                                                       request: Study design, development of the study, results, adverse effects,
                                                                                      summary

                                                                                  CONGRESSES NOW
                                                                                  ▪   Editorial reporting on congresses/symposia/other events
                                                                                  ▪   Possible support with interviews with speakers or opinion makers
                                                                                  ▪   Reports made available to all desired physician groups

                                                                                  CASES NOW
                                                                                  ▪   Presentation of one or more cases/case histories including treatment, etc.
                                                                                  ▪   Including comments on request

                                                                                  PREVENTION NOW
Insert (2 or more pages)       Attached insert (4 or more pages)                  ▪   Presentation of important topics relating to prevention, diagnosis and
                                                                                      prevention
Scope: from 2 to 12 pages (attached insert possible with at least 4 pages)        ▪   Presentation of studies and interviews
Circulation as an insert/attached insert in the German Medical Journal and        ▪   Structured overview of current preventive measures, such as vaccinations,
distribution by the sales force                                                       etc.
Implementation time: approx. 1.5 months
Costs starting at approx. € 9,000                                                 MANAGEMENT NOW
                                                                                  Presentation of important questions on
You can choose from the following options:                                        ▪ Management

                                                                                  ▪ Integrated care

TREATMENT NOW                                                                     ▪ Networks
▪   Overview of a particular indication                                           ▪ Specialist practices
▪   Structured and practice-oriented presentation/comparison/discussion of one    ▪ Costs/benefits of surgical services

    or more treatment options                                                     ▪ Specialist training/Medical Management study programme
SPECIAL PUBLICATIONS | 15

TEACHING & PRACTICE                                                                  PRACTICE POSTERS
The publisher-led and quotable special publication TEACHING &                        The ideal publication for doctor and patient communication. In
PRACTICE offers you a wide range of communication opportuni-                         the inner section, the doctor receives 2–3 pages of technical
ties. Your information will be published as high-level scientific                    information. The poster image is on the back for discussion with
research as a supplement in the German Medical Journal. In this                      the patient.
publication, your opinion leaders are the authors/publisher.                         Implementation time: approx. 2 months
Implementation time: approx. 4–5 months                                              Price: starting at approx. € 12,000
Price: starting at approx. € 20,000

                                                                      EXPERT ROUNDTABLE
TEACHING & PRACTICE COMPACT                                           Experts from clinics and practices report on and discuss the topics you
With the extension of the LEHRE & PRAXIS with a CME question-         request at our publishing house. The results are then prepared as a spe-
naire, you provide your target group with a certified training tool   cial publication, and the German Medical Journal transports them to
with up to 3 CME points. The questions are answered online and        your target group.
sent electronically to the relevant medical association.              Price on request
The training unit is active for 12 months.
Implementation time: approx. 6 months
Price on request                                                      VIDEO INTERVIEWS/WEBCASTS
                                                                      Video interviews and webcasts are the ideal complement to your on-
                                                                      site events. The video interview with your key opinion leader will bundle
                                                                      key issues, results and measures on your topic.
TEACHING & PRACTICE CASE HISTORIES                                    As a further option, the Deutsche Ärzteverlag provides you with the re-
By presenting real case studies, the publisher-managed special        cording of the lectures as webcasts.
publication TEACHING & PRACTICE Case Histories provides a             Implementation time: approx. 3 weeks
practical overview for the diagnosis and treatment of certain         Price on request
disease pathologies seen in the clinic and practice. Publish inter-
esting cases as a supplement or attached insert in the German
Medical Journal and have them distributed by your sales force.
Implementation time: approx. 4–5 months
Price: starting at approx. € 20,000
SPECIAL PUBLICATIONS | 16

                                         Topic series        TEACHING & PRACTICE      Practice posters       Topic series as atta-
                                     as an insert (API and     (API and specialist   (API and specialist     ched insert (API and
                                     specialist selection)         selection)            selection)          specialist selection)
Layout
Target group
Insert/attached insert
Scope (pages)
Print run
                                           Scope:                   Scope:                 Scope:                  Scope:
                                         2/4/6/8/12              12/16/20/24                2/4                     4/6

API (59,600)                                                                                                       
API + anaesthesiologists (75,500)                                                                                  
API + dermatologists (64,500)                                                                                      
API + diabetologists (60,660)                                                                                      
API + gastroenterologists (61,120)                                                                                 
API + gynecologists (75,200)                                                                                       
API + ENT (65,200)                                                                                                 
API + cardiologists (62,270)                                                                                       
API + nephrologists (60,350)                                                                                       
API + neurologists (71,420)                                                                                        
API + oncologists (62,490)                                                                                         
API + ophthalmologists (65,700)                                                                                    
API + orthopaedists (70,150)                                                                                       
SPECIAL PUBLICATIONS | 17

                                         Topic series           TEACHING & PRACTICE      Practice posters       Topic series as atta-
                                 as an insert (API and speci-     (API and specialist   (API and specialist     ched insert (API and
                                        alist selection)              selection)            selection)          specialist selection)
Layout
Target group
Insert/attached insert
Scope (pages)
Print run
                                          Scope:                       Scope:                 Scope:                  Scope:
                                        2/4/6/8/12                  12/16/20/24                2/4                     4/6

API + paediatricians (72,050)                                                                                         
API + pathologists (59,500)                                                                                           
API + pneumologists (60,680)                                                                                          
API + radiologists (64,300)                                                                                           
API + rheumatologists (60,170)                                                                                        
API + urologists (64,700)                                                                                             
Anaesthesiologists (15,900)                                                                                           
Dermatologists (4,900)                                                                                                
Diabetologists (9,400)                                                                                                
Gastroenterologists (2,600)                                                                                           
Gynecologists (15,600)                                                                                                
ENT (5,600)                                                                                                           
Cardiologists (4,600)                                                                                                 
SPECIAL PUBLICATIONS | 18

                                                         Topic series           TEACHING & PRACTICE      Practice posters       Topic series as atta-
                                                 as an insert (API and speci-     (API and specialist   (API and specialist     ched insert (API and
                                                        alist selection)              selection)            selection)          specialist selection)
Layout
Target group
Insert/attached insert
Scope (pages)
Print run
                                                          Scope:                       Scope:                 Scope:                  Scope:
                                                        2/4/6/8/12                  12/16/20/24                2/4                     4/6

Nephrologists (1,900)                                                                                                                 
Neurologists (11,820)                                                                                                                 
Oncologists (4,800)                                                                                                                   
Ophthalmologists (6,100)                                                                                                              
Orthopaedists (10,550)                                                                                                                
Paediatricians (12,450)                                                                                                               
Pathologists (900)                                                                                                                    
Pneumologists (2,400)                                                                                                                 
Psychiatrists and child psychiatrists (10.370)                                                                                        
Radiologists (4,700)                                                                                                                  
Rheumatologists (1,250)                                                                                                               
Urologists (5,100)                                                                                                                    
SUPPLEMENT: PERSPEKTIVEN DER … | 19

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SUPPLEMENT: PERSPEKTIVEN DER … | 20

THE SUPPLEMENT SERIES IN THE GERMAN MEDICAL JOURNAL

 Edition:            Event                                                   Target group                Print run*   Publication   Advertisement   Printing docu-
                                                                                                                      date          deadline        ment deadline

 Diabetology         Diabetes Congress of the German Diabetes Society
                                                                             Diabetologists + API        60,660       27.04.2018    09.04.2018      12.04.2018
 (2 issues)          (9–12 May 2018, Berlin)
                     Autumn Diabetes Conference of the German Diabetes
                                                                             Diabetologists + API        60,660       12.10.2018    21.09.2018      26.09.2018
                     Society (9–10 Nov 2018, Wiesbaden)
 Dermatology         –                                                       Dermatologists + API        64,500       21.05.2018    27.04.2018      03.05.2018
 Infectiology &      –
                                                                             Gastroenterologists + API   61,120       09.07.2018    18.06.2018      21.06.2018
 Immunology
 Cardiology          Spring Conference of the German Cardiac Society
                                                                             Cardiologists + API         62,270       30.03.2018    12.03.2018      15.03.2018
 (2 issues)          (3–7 April 2018, Mannheim)
                     DGK Heart Days 2018 (11–13 Oct 2018, Berlin)            Cardiologists + API         62,270       02.11.2018    15.10.2018      18.10.2018
 Neurology           91th Congress of the German Society for Neurology
                                                                             Neurologists + API          71,420       14.09.2018    27.08.2018      30.08.2018
                     (30 Oct–3 Nov 2018, Berlin)
 Oncology            German Cancer Congress (21–24 Feb 2018, Berlin)         Oncologists + API           62,490       16.02.2018    26.01.2018      01.02.2018
 (2 issues)
                     –                                                       Oncologists + API           62,490       23.11.2018    05.11.2018      08.11.2018
 Pneumology          59th Congress of the German Society of Pneumology and
                                                                             Pneumologists + API         60,680       09.03.2018    19.02.2018      22.02.2018
 and Allergol­       Respiratory Medicine (14–17 March 2018, Dresden)
 ogy (2 issues)
                     –                                                       Pneumologists + API         60,680       15.06.2018    25.05.2018      30.05.2018
 * if necessary, plus congress expenses
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SCHEDULE | 25

Issue   Date of publication   Advertisement deadline   Supplements and special topics   In the editions/physician   Advertisement deadline
no.                           at 10 a.m.                                                target groups               at 10 a.m.

1/2     Mon 08.01.2018        Wed 20.12.2017
3       Fri   19.01.2018      Wed 10.01.2018
4       Fri   26.01.2018      Wed 17.01.2018
5       Fri   02.02.2018      Wed 24.01.2018           Focus on Cardiology
6       Fri   09.02.2018      Wed 31.01.2018           Focus on Diabetology
7       Fri   16.02.2018      Tue   06.02.2018         Perspectives of Oncology I       Oncologists + API           26.01.2018
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10      Fri   09.03.2018      Wed 28.02.2018            Perspectives of Pneumology &    Pneumologists + API         19.02.2018
                                                       ­Allergology
11      Fri   16.03.2018      Wed 07.03.2018           Focus on Oncology
12      Fri   23.03.2018      Wed 14.03.2018
13      Fri   30.03.2018      Wed 21.03.2018           Perspectives of Cardiology I     Cardiologists + API         12.03.2018
14      Fri   06.04.2018      Tue   27.03.2018         Focus on Pneumology
                                                       MOC NEWS DGIM (Congress view)    API                         12.03.2018
15      Fri   13.04.2018      Wed 04.04.2018           Focus on Diabetology
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17      Fri   27.04.2018      Wed 18.04.2018           Perspectives of Diabetology I    Diabetologists + API        09.04.2018
18      Fri   04.05.2018      Wed 25.04.2018           Focus on Oncology
19      Fri   11.05.2018      Wed 02.05.2018
SCHEDULE | 26

Issue   Date of publication   Advertisement deadline   Supplements and special topics       In the editions/physician   Advertisement deadline
no.                           at 10 a.m.                                                    target groups               at 10 a.m.

20/21   Mo    21.05.2018      Tue   08.05.2018         Perspectives of Dermatology          Dermatologists + API        27.04.2018
22      Fri   01.06.2018      Wed 23.05.2018
23      Fri   08.06.2018      Tue   29.05.2018         Focus on Diabetology
24      Fri   15.06.2018      Wed 06.06.2018            Perspectives of Pneumology &        Pneumologists + API         25.05.2018
                                                       ­Allergology
25      Fri   22.06.2018      Wed 13.06.2018           Focus on Oncology
                                                       MOC NEWS DGIM (Congress retrospec-   API                         25.05.2018
                                                       tive)
26      Fri   29.06.2018      Wed 20.06.2018           Focus on Neurology
27/28   Mon 09.07.2018        Wed 27.06.2018            Perspectives of Infectiology &      Gastroenterologists +       18.06.2018
                                                       ­Immunology                          API
29/30   Mon 23.07.2018        Wed 11.07.2018           Focus on Dermatology
31/32   Mon 06.08.2018        Wed 25.07.2018
33/34   Mon 20.08.2018        Wed 08.08.2018
35/36   Mon 03.09.2018        Wed 22.08.2018           Focus on Oncology
37      Fri   14.09.2018      Wed 05.09.2018           Perspectives of Neurology            Neurologists + API          27.08.2018
38      Fri   21.09.2018      Wed 12.09.2018           Focus on Cardiology
39      Fri   28.09.2018      Wed 19.09.2018
40      Fri   05.10.2018      Wed 26.09.2018
41      Fri   12.10.2018      Tue   02.10.2018         Perspectives of Diabetology II       Diabetologists + API        21.09.2018
42      Fri   19.10.2018      Wed 10.10.2018           Focus on Cardiology
SCHEDULE AND TERMS AND CONDITIONS | 27

 Issue     Date of publication        Advertisement deadline   Supplements and special topics         In the editions/physician   Advertisement deadline
 no.                                  at 10 a.m.                                                      target groups               at 10 a.m.

 43        Fri   26.10.2018           Wed 17.10.2018           Focus on Pneumology
 44        Fri   02.11.2018           Wed 24.10.2018           Focus on Cardiology II                 Cardiologists + API         15.10.2018
                                                               Special pages on MEDICA                Practice/clinic
 45        Fri   09.11.2018           Tue   30.10.2018         Focus on Oncology
 46        Fri   16.11.2018           Wed 07.11.2018           Focus on Neurology
 47        Fri   23.11.2018           Wed 14.11.2018           Perspectives of Oncology II            Oncologists + API           05.11.2018
 48        Fri   30.11.2018           Wed 21.11.2018           Focus on Diabetology
 49        Fri   07.12.2018           Wed 28.11.2018
 50        Fri   14.12.2018           Wed 05.12.2018           Focus on Cardiology
 51/52     Mon 24.12.2018             Wed 12.12.2018

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                          Deutsches Ärzteblatt 12/2017

                                                            Die Zeitschrift der Ärzteschaft           Gegründet 1872                                                                                                                                                                                                                                                                                                             medizinstudieren.aerzteblatt.de                 Das Magazin des Deutschen Ärzteblattes für Studierende der Medizin                                    Die Zeitschrift der Ärzteschaft       Gegründet 1872                         Ausgabe M

                                                                                                                                                                                                                                                                                                                                    Menschen mit
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                                                                                                                                                                                                                                                                                                                                                   Prävalenz
                                                                                                                                                                                                                                                                                                                                                   psychischer
                                                          Glaukom: Ergebnisse zur Prävalenz bei jungen Menschen                                                                                                                                                                                                                                    Störungen                                                                                                                                                                                                                          Zertifizierte Fortbildung: Diagnostik und Therapie der pulmonalen Hypertonie

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Foto: hywards – Fotolia.com
                                                                                                                                                            Seite 204                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Seite 185

                                                          Mindestmengen: Trotz Evidenz bislang kaum Wirkung                                        Seite 565
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                                                                                                                                                                                                                                                         Psychotherapie: Sprechstunden werden schlechter vergütet                                                                                                                                                                                       Neue Klinikkultur
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 12. ordentliche                                                   Im Gespräch mit dem neuen                                               Emil von Behring: erster
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                                                                                                                                                                                                                                                                                                                                                                                                                                 Notfallmedizin                                     Dermatologie                                            E-Zigaretten                                                                                                                                                                         die neue MWBO und die                                             Eckhard Starke sprechen                                                 der sein Leben der
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                                                                                                                                                                                                                                                                                                                                                                                                                                 Ausbildung                                         operative Therapie                                      auf der Spur
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Zusatz-Weiterbildung                                              über die Zusammenarbeit                                                 Bekämpfung von Infektions-
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                                                                                      German Journal of Family Medicine                                                                                                                                                                Orthopädische und Unfallchirurgische Praxis
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                                                                                                                                                                                                                                                           THEMENSCHWERPUNKT
                                                                                                                                                                                                                                                                                                                                                                                                                             Grenzen der Sinnhaftigkeit von
                                                          Im Fokus
ZFA Zeitschrift für Allgemeinmedizin 6/2017

                                                                                                                                                                                                                                                           Gelenkverletzungen                                                                                                                                                Intensivmedizin − Positionspapier                                                                                                                                                                        Mitteilungen
                                                                                                                                                                                                                                                                                                                                                                                                                             der Sektion Ethik                                                                                                                                                                                der Deutschen Gesellschaft für
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Hals-Nasen-Ohren-Heilkunde,
                                                                                                                                                                                                                                OUP 1/2017 6. Jahrgang

                                                          Der Tatsache ins Auge sehen:                                                                                                                                                                   Band- und Meniskusrekonstruktion am Kniegelenk                                                                                                                                                                                                                                                                                                                       Kopf- und Hals-Chirurgie e.V.,

                                                                                                                                                                                                                                                                                                                                                                                                   DIVI 1/2017 8. Jahrgang
                                                                                                                                                                                                                                                                                                                                                                                                                             Stellung des Notarztes − vor dem                                                                                                                                                                             Bonn
                                                          Wir Ärzte tun zu viel                                                                                                                                                                                                                                                                                                                                              Hintergrund des Notfallsanitäter-
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                                                          Update der NVL Kreuzschmerz                                                                                                                                                                    Infektionen der großen Gelenke –
                                                                                                                                                                                                                                                         Diagnostik und therapeutische Strategie
                                                          Elektrokonvulsionstherapie bei                                                                                                                                                                                                                                                                                                                                     Delir-Netzwerk − ein Appel für ein
                                                          psychischen Erkrankungen                                                                                                                                                                                                                                                                                                                                           interprofessionelles Delir-Management
                                                                                                                                                                                                                                                         Anwendung von winkelstabilen Formplatten bei
                                                          Gesundheitsportale und                                                                                                                                                                                                                                                                                                                                             Letale Ethylenglykolintoxikation −
                                                          das Arzt-Patienten-Verhältnis                                                                                                                                                                  der Versorgung komplexer Gelenkfrakturen
                                                                                                                                                                                                                                                                                                                                                                                                                             Ein „kristallklarer“ Fall?

                                                          Arzneimitteltherapie
                                                          für multimorbide Senioren                                                                                                                                                                      Möglichkeiten und Grenzen der Knorpelrekonstruktion                                                                                                                                                                                                                                                                                                                                                                                                                        GRAZAX® reduziert
                                                                                                                                                                                                                                                         bei Knorpelverletzungen großer Gelenke                                                                                                                                                                                                                                                                                                                                                                                                                                     bei Kindern das Risiko
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Asthmasymptome zu entwickeln1
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    GAP – GRAZAX® Asthma-Präventionsstudie2
                                                                                                                                                                                                                                                         Intraoperative Bildgebung bei der Versorgung
                                                          Organ der Deutschen Gesellschaft für Allgemeinmedizin und Familienmedizin (DEGAM),
                                                          der Gesellschaft der Hochschullehrer für Allgemeinmedizin (GHA), der Salzburger Gesellschaft
                                                                                                                                                                                                                                                         komplexer Gelenkfrakturen
                                                          für Allgemeinmedizin (SAGAM), der Südtiroler Gesellschaft für Allgemeinmedizin (SüGAM),
                                                          der Tiroler Gesellschaft für Allgemeinmedizin (TGAM) und der Vorarlberger Gesellschaft
                                                          für Allgemeinmedizin (VGAM)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Schriftleitung:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         MDDÄ801
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Referenzen: 1. Allergy 2016: Valovirta E. et al., Allergy 2016; 71 (Suppl. 102):98-99, Abstract 1354. 2. GRAZAX® Asthma Prevention trial GT-21 (GAP) – Data on File; eine Veröffentlichung der GAP-Studie
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    steht noch aus

                                                          Official Journal of the German College of General Practitioners and Family Physicians,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Prof. Dr. Stefan Dazert                                                                           GRAZAX®. Zusammensetzung: Standardisiertes Allergenpräparat aus Gräserpollen von                       Entzündung, Schwellung, Bläschen oder Ulzeration, Missempfindungen, Trockenheit, Juckreiz,
                                                          the Society of Professors of Family Medicine, the Salzburg Society of Family Medicine,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Prof. Dr. A. Dietz                                                                             Wiesenlieschgras (Phleum pratense) zur Allergie-Immuntherapie (Allergie-Impfung). Eine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Lyo-Tablette (Lyophilisat zum Einnehmen) enthält 75.000 SQ-T. Sonstige Bestandteile: Gelatine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Zungenbeschwerden, Störung der Speicheldrüsen), Reizung oder Schwellungsgefühl Hals, Kehl-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           kopfbeschw., Laryngitis, Heiserkeit, asthm. Beschw., Beschw. Brustraum, Infekt. obere Atemw.,
                                                          the Southtyrolean College of General Practitioners, the Tyrolean College of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               (aus Fisch gewonnen), Mannitol, Natriumhydroxid. Anwendungsgebiete: Therapie zur nachhal-              Magen-Darm Beschw., Gastritis, gastroösophag. Reflux, Pruritus, Angioödem, Urtikaria, Juckr.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                U-3550-D
                                                          General Practitioners and the Vorarlberg Society of Family Medicine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ISSN: 0344–9319                                                                                tigen Verbesserung der Gräserpollen-induzierten Rhinitis und Konjunktivitis bei Erwachsenen,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Jugendlichen und Kindern ab 5 J. mit klinisch relevanten Symptomen, zusätzlich diagnostiziert
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Ohren, system. allerg. Reakt., Hitzegefühl, Unwohlsein, Herzklopfen, Müdigkeit, Schwindel, Kopf-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           schmerzen, Lymphadenopathie, Lidschwellung, Fieber. Packungsgrößen: 30 u.100 Lyo-Tablet-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    durch positiven Pricktest und/oder spezifischen IgE-Test auf Gräserpollen. Gegenanzeigen:               ten. Verschreibungspflichtig! Stand: Juli 2014. ALK-Abelló Arzneimittel GmbH, Griegstraße 75

                                                                                                                                                                                                                                                                                                                                                                                                                                                 DIVI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Überempfindlichkeit gegen einen der sonstigen Bestandteile. Maligne Tumorerkrankungen und               (Haus 25), 22763 Hamburg. www.alk.net/de
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    systemische Erkrankungen, die das Immunsystem betreffen. Entzündungen in der Mundhöhle
                                                          This journal is regularly listed in EMBASE/Excerpta Medica, Scopus and CCMED/LIVIVO                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       mit schweren Symptomen. Unzureichend behandeltes oder schweres Asthma (bei Erwachsenen:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    FEV1 < 70 %, bei Kindern: FEV1 < 80 % des Vorhersagewerts nach adäquater pharmakologischer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Therapie). Nebenwirkungen: Rhinitis, Konjunktiv., Beschw. Mund-Rachen (z. B. Schmerzen,

                                                                                                                                                                                                                                                                                                                                                 © Deutscher Ärzteverlag | OUP | 2017; 6 (1)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Deutscher Ärzte-Verlag GmbH – Postfach 40 02 65 – 50832 Köln
                                                                                                                                                                                                                                                         This journal is regularly listed in CCMED/LIVIVO.                                                                                                                   This Journal is regularly listed in CCMED/LIVIVO.
                                                                                                                                                   Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln                                                                                                                   Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln                                                                                                                       Deutscher Ärzteverlag GmbH – Postfach 40 02 65 – 50832 Köln
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               DP AG Postvertriebsstück – Entgelt bezahlt – 7683 – Heft 2/2017
                                                                                                                                                   DP AG Postvertriebsstück – Entgelt bezahlt – 4402 – Heft 6/2017                                                                                                               DP AG Postvertriebsstück – Entgelt bezahlt – 24751– Heft 1/2017                                                                                                                   DP AG Postvertriebsstück – Entgelt bezahlt – 18226 – Heft 1/2017

                                                         Price list no. 60 valid from 01.01.2018
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