Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
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Technology. Practice. Opinion. baumaschinendienst Media information 2021 print. digital. 15,500 copioensth p er m www.baumaschinendienst.de
Media profile & your contact persons baumaschinendienst Technology. Practice. Opinion. That’s what bd baumaschinendienst represents. And it has done so for over five decades now. Technically competent and opinion-forming multi-faceted journalism. lu siv xk Index page bd exclusive: e Themes and dates 2021 04 Construction RT lu siv xk ienst schinend bauma TE C PO HN RE e schinend ienst machinery and IK Advertisement Rate Card 10 technology reports ST bauma bd exklusiv: AG E Cover formats, bd gallery 14 GERT B Excavator tests We shine the spotlight on a type of machine, a Website 16 technological trend or a technical detail: the latest We closely examine a machine on a real technology, operating conditions, manufacturers construction site and test out how practical and products, range of applications, special Specials overview 20 the technical features and equipment are. features, practical tips. Native Advertising 24 lu siv xk Readership analysis 26 bd exclusive: e 28 Dump truck and transporter tests K bauma schinend ienst Formats and technical specifications ST IP TE PER We carry out comprehensive and detailed testing on dump trucks and Content licensing 32 transporters in a practical environment and on a wide range of test tracks. We comment on the test results and compare them with similar models. MARKENHELDEN 34 Wolfgang Leppert Romana Kennel Chief Editor Head of Media Sales Print/Digital + 49 (0) 82 47/30 07-179 + 49 (0) 82 47/30 07-60 wolfgang.leppert@krafthand-medien.de romana.kennel@krafthand-medien.de Sonja Stapf Krafthand Medien GmbH Media Sales Print/Digital Walter-Schulz-Straße 1 · 86825 Bad Wörishofen + 49 (0) 82 47/30 07-174 sonja.stapf@krafthand-medien.de Phone +49 (0) 8247/3007-0 · Fax +49 (0) 8247/3007-70 info@krafthand-medien.de www.baumaschinendienst.de Lucian-Michael Scheuerle www.facebook.com/bdbaumaschinendienst VS Verlagsbüro Scheuerle e.K. www.krafthand-medien.de Hardter Straße 56 · 72649 Wolfschlugen · Germany + 49 (0) 70 22 / 9 53 22-0 info@vws-scheuerle.de Carolin Endres You will also find this media information online: Processing manager + 49 (0) 82 47/30 07-22 www.baumaschinendienst.de/werben carolin.endres@krafthand-medien.de Media profile & your contact persons 02 I 03
Themes and dates 2021 baumaschinendienst Issue Themes Trade fairs + expos Civil engineering Channel and tunnel construction: Hydraulic excavators, mini an mid excavators, & tunnelling excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps, sewer renovation; special c ivil engineering: Drilling rigs, support frames, driving and 1-2 pulling machines; gallery and tunnel construction: Horizontal and vertical drilling systems, pipe p ushers, tunnel formwork January/ Control & digitization Machine controls, assistance systems, operator panels, HMI, terminals, controllers, surveillance and security systems, fleet management, telematics, services, BIM, software & IT, operational February data collection, data communication, RFID, documentation, office organisation Lifting & conveying Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts, all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings Publication Date: 11/02/2021 Drive systems, Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f ilters, hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a nti-theft Advertising Deadline: protection, accessories 20/01/2021 Special section: Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld Editorial Deadline: tools, devices drilling machines, angle grinders, measurement devices, lasers for construction use, 13/01/2021 & site facilities compressed air and hydraulic equipment, lighting, barriers, workwear, protective equipment, safety at work Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact- road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling 3 Service & maintenance Operating materials and lubricants, wear parts, workshop equipment, commissioning March and repair, mobile workshop and servicing units, preventative maintenance, remote maintenance, condition monitoring Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall Publication Date: scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps, 11/03/2021 construction plastering machines, shakers, concrete cutting and drilling machines, screeds and smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding Advertising Deadline: 17/02/2021 Editorial Deadline: Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, 10/02/2021 commercial vehicles for load securing construction tippers Gardening Machines, equipment, tools, vehicles, building materials and equipment for earthworks, soil, & landscaping issue planting and maintenance work, site and road construction, municipal technology, yard equipment, urban design, sports and leisure 4 Attachments & facilities, winter services Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling April quick hitches machines, tiltrotators, slewing systems, rotary motors, adapters, coupling Tools, devices Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld & site facilities drilling machines, angle grinders, measurement devices, lasers for construction use, compressed air and hydraulic equipment, lighting, barriers, workwear, protective Publication Date: equipment, safety at work 08/04/2021 Lifting & conveying Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts, Advertising Deadline: all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings 15/03/ 2021 Editorial Deadline: Special section: Demolition excavators and pincers, hydraulic hammers, crushing and sieving 08/03/ 2021 demolition, preparation equipment, large machinery & extraction Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps, construction plastering machines, shakers, concrete cutting and drilling machines, screeds and 5 Control & digitization smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding Machine controls, assistance systems, operator panels, HMI, terminals, controllers, surveillance May and security systems, fleet management, telematics, services, BIM, software & IT, operational Tiefbau live & data collection, data communication, RFID, documentation, office organisation Recycling aktiv Drive systems, Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f ilters, Karlsruhe hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a nti-theft 10 – 12/06/2021 protection, accessories Publication Date: Financing, leasing, 20/05/2021 insurance Advertising Deadline: Special section: Channel and tunnel construction: Hydraulic excavators, mini an mid excavators, 28/04/2021 Football European civil engineering excavators, pipe and cable ploughs, shoring systems, compactors, construction Fußball-EM Editorial Deadline: & tunnelling pumps, sewer renovation; special civil engineering: Drilling rigs, support frames, Championship Spielplan Matchplan 21/ 04/2021 driving and pulling machines; gallery and tunnel construction: Horizontal and vertical drilling systems, pipe pushers, tunnel formwork 15,500 copies (12 issues, of which 2 are double issues) Status: January, 18th, 2021 – No liability is accepted for errors or amendments. Themes and dates 2021 04 I 05
Themes and dates 2021 baumaschinendienst Issue Themes Trade fairs + expos Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact- road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling 6 June Gardening Machines, equipment, tools, vehicles, building materials and equipment for earthworks, Demopark & landscaping issue soil, planting and maintenance work, site and road construction, m unicipal technology, Eisenach yard equipment, urban design, sports and leisure facilities, winter services 20 – 22/06/2021 Hillhead Publication Date: Attachments & Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling Scotland 17/06/2021 quick hitches machines, tiltrotators, slewing systems, rotary motors, adapters, coupling 22 – 24/06/2021 Advertising Deadline: 25/05/2021 Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, Editorial Deadline: commercial vehicles for load securing 17/05/2021 construction tippers Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps, construction plastering machines, shakers, concrete cutting and drilling machines, screeds and Nordbau 7-8 smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding Demolition, preparation Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment, Neumünster 08 – 12/09/2021 July/August & extraction large machinery Platformers‘ Days Karlsruhe Service & maintenance Operating materials and lubricants, wear parts, workshop equipment, commissioning 10 – 11/09/2021 and repair, mobile workshop and servicing units, preventative maintenance, remote maintenance, condition monitoring Intergeo Publication Date: Hannover 26/08/2021 Tools, devices Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld 21 – 23/09/2021 & site facilities drilling machines, angle grinders, measurement devices, lasers for construction use, Advertising Deadline: compressed air and hydraulic equipment, lighting, barriers, workwear, protective 04/08/2021 equipment, safety at work Match timetable Editorial Deadline: (first round) 28/07/2021 Special section: Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic fork 1. + 2. Bundesliga lifting & conveying lifts, all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact- road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling 9 Civil engineering Channel and tunnel construction: Hydraulic excavators, mini an mid excavators, September & tunnelling excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps, Nufam sewer renovation; special c ivil engineering: Drilling rigs, support frames, driving and Karlsruhe pulling machines; gallery and tunnel construction: Horizontal and vertical drilling 30/09 – 03/10/2021 systems, pipe pushers, tunnel formwork Publication Date: 23/09/2021 Attachments & Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling Advertising Deadline: quick hitches machines, tiltrotators, slewing systems, rotary motors, adapters, coupling 01/09/2021 Desk diary Editorial Deadline: Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, 2022 25/08/2021 commercial vehicles for load securing construction tippers Demolition, preparation Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment, & extraction large machinery 10 Drive systems, Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f ilters, hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a nti-theft October protection, accessories A+A Düsseldorf Tools, devices & Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld 26 – 29/10/2021 site facilities drilling machines, angle grinders, measurement devices, lasers for construction use, compressed air and hydraulic equipment, lighting, barriers, workwear, protective Publication Date: equipment, safety at work 21/10/2021 Advertising Deadline: Special section: Machine controls, assistance systems, operator panels, HMI, terminals, controllers, 29/09/2021 control & digitization surveillance and security systems, fleet management, telematics, services, BIM, „Jahreswand Editorial Deadline: software & IT, operational data collection, data communication, RFID, documentation, kalender” 2022 office organisation (wall calendar) 22/09/2021 15,500 copies (12 issues, of which 2 are double issues) Status: January, 18th, 2021 – No liability is accepted for errors or amendments. Themes and dates 2021 03 I 04
Themes and dates 2021 baumaschinendienst Issue Themes Trade fairs + expos Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps, construction plastering machines, shakers, concrete cutting and drilling machines, screeds and 11 smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding November Civil engineering Channel and tunnel construction: Hydraulic excavators, mini an mid excavators, Agritechnica & tunnelling excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps, sewer renovation; special c ivil engineering: Drilling rigs, support frames, driving and Hannover pulling machines; gallery and tunnel construction: Horizontal and vertical drilling 14 – 20/11/2021 systems, pipe pushers, tunnel formwork Publication Date: 11/11/2021 Lifting & conveying Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts, Advertising Deadline: all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings 20/10/2021 Special section: Machines, equipment, tools, vehicles, building materials and equipment for „Produkt-Spiegel” Editorial Deadline: gardening earthworks, soil, planting and maintenance work, site and road construction, 2022 13/10/2021 & landscaping issue municipal technology, yard equipment, urban design, sports and leisure (product overview) facilities, winter services Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact- road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling 12 December Service & maintenance Operating materials and lubricants, wear parts, workshop equipment, commissioning and repair, mobile workshop and servicing units, preventative maintenance, remote maintenance, condition monitoring Publication Date: Financing, leasing, 09/12/2021 insurance Advertising Deadline: 16/11/2021 Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, Match timetable Editorial Deadline: (second round) commercial vehicles for load securing 10/11/2021 1. + 2. Bundesliga construction tippers At a glance Construction equipment in practice Construction site technology Earth-moving & road construction Issues 3 / 6 / 9 / 12 Formwork, scaffolding & concrete construction Issues 3 / 5 / 7 – 8 / 11 Civil engineerung & tunnelling Issues 1 – 2 / 5 / 9 / 11 Tools, devices & equipment Issues 1 – 2 / 4 / 7 – 8 / 10 Gardening & landscaping Issues 4 / 6 / 11 Specials Lifting + conveying Issues 1 – 2 / 4 / 7 – 8 / 11 Special section on commercial vehicles Issues 3 / 6 / 9 / 12 Demolition, preparation & extraction Issues 4 / 7 – 8 / 10 Financing, leasing, insurance Issues 5 / 12 Construction machinery technology Ongoing topics in every issue Drive systems, hydraulics & components Issues 1 – 2 / 5 / 10 Companies & strategies, markets & prospects, trade & leasing, Attachmensts & quick hitches Issues 4/6/9 Construction management, industry news Control & digitisation Issues 1 – 2 / 5 / 10 15,500 copies (12 issues, of which 2 are double issues) Service & maintenance Issues 3 / 7 – 8 / 12 Status: January, 18th, 2021 – No liability is accepted for errors or amendments. Themes and dates 2021 05 I 06
Advertisement Rate Card baumaschinendienst Advertisement format an prices All prices are exclusive the applicable VAT rate. Valid from January 1st, 2021 1/1 Page inside type area: 1/1 Page outside type area inside type area bleed size basic price 1/1 (w × h) (w × h)* b/w 4 colours portrait 187 x 270 mm 210 x 297 mm 4.000,– € 5.600,–€ *additional amount for bleed: 3 mm per trimmed edge Juniorpage inside type area: Juniorpage outside type area Junior- inside type area bleed size basic price 4 colours page (w × h) (w × h)* b/w portrait 139 x 190 mm 150 x 211 mm 2.500,– € 4.000,–€ *additional amount for bleed: 3 mm per trimmed edge 1/2 Page inside type area: 1/2 Page outside type area inside type area bleed size basic price 1/2 (w × h) (w × h)* b/w 4 colours portrait 91 x 270 mm 102 x 297 mm 2.000,– € 3.400,–€ landscape 187 x 134 mm 210 x 154 mm *additional amount for bleed: 3 mm per trimmed edge 1/3 Page inside type area: 1/3 Page outside type area inside type area bleed size basic price 1/3 (w × h) (w × h)* b/w 4 colours portrait 59 x 270 mm 70 x 297 mm 1.400,– € 2.500,–€ landscape 187 x 90 mm 210 x 110 mm *additional amount for bleed: 3 mm per trimmed edge 1/4 Page inside type area: 1/4 Page outside type area inside type area bleed size basic price 1/4 (w × h) (w × h)* b/w 4 colours 2 columns 91 x 134 mm 102 x 154 mm portrait 43 x 270 mm 54 x 297 mm 1.060,– € 1.960,–€ landscape 187 x 65 mm 210 x 82 mm *additional amount for bleed: 3 mm per trimmed edge 1/8 Page inside type area: inside type area bleed size basic price 1/8 (w × h) (w × h)* b/w 4 colours 2 columns 91 x 65 mm portrait 43 x 134 mm – 630,– € 960,–€ landscape 187 x 32 mm *additional amount for bleed: 3 mm per trimmed edge Additional formats on the following page Advertisement Rate Card 10 I 11
Advertisement Rate Card baumaschinendienst Preferentail position cover: Preferential position cover 4 colours Title (210 x 152 – w x h)* (not discountable) n baumaschinendienst More o tial n prefere ents Format 1 Cover picture + caption 6.600,– € Format 2 Cover picture + specialist article 7.600,– € placem /15 Title/Inside Page 14 Format 3 Cover picture + specialist article + interview on request title page Insite title page Inside title page: image + caption 2.500,– € *additional amount for bleed: 3 mm per trimmed edge Preferential position Cover, Editorial, Content, bd Gallery Prefer Preferential position 4 colours entials (w x h)* (not discountable) 210 x 297 mm Cover 2./3./4. cover pages 5.800,– € 70 x 297 mm Editorial 1/3-Advertisement next to editorial 2.800,– € Cover Editorial Content Content bd bdGalerie gallery 210 x 154 mm landscape portriat Content 1/2-Advertisement next to table of content 3.600,– € Double-page image presentation with copy bd gallery text, contact details, company logo 4.900,– € *additional amount for bleed: 3 mm per trimmed edge Supplements Supplements size Prices baum aschinend ienst * discount possible: 1 sheet = 1 ad page 1 sheet = 2 pages* 4.000,– € 2 sheets = 1.5 ad pages Inserts Prices per 1,000 pieces Inserts weight including postage costs cal Techni ns up to 25 g 250,– € atio specific baumaschinendienst up to 30 g 265,– € /23 up to 35 g 280,– € Page 22 Please note: Partial distribution each additional 5 g 15,– € according to postcode possible Surcharges Occasional advertisement Colour: The listed prices apply for Euroscale colours. Job offers, sells, bids, real estate, business connections, miscellaneous For every special colour, extra 580,– � reduced basic price per mm and column (1 column = 43 mm wide): Surcharges for additional colours within b/w 2,80 �; 2-colours 3,20 �; 3-colours 3,60 �; 4-colours 4,00 � the Euroscale (2c, 3c) on request on request Discounts published twice 10 % Format: Trimmed pages or format outside the published three times 15 % type area: 10 % of b/w gross amount. Placement: Binding positions: plus 10 % of the b/w price. Payment terms Millimetre price ayment within 30 days. Payment within 8 days: 2 % discount. P Direct debit and prepayment: 3 % discount. 1-column 43 mm wide sw = 3,60 4-colour = 5,30 per line 1.5-column 59 mm wide sw = 4,60 4-colour = 6,20 per line Bank accounts: · Sparkasse Memmingen-Lindau-Mindelheim IBAN: DE92 7315 0000 0000 1031 84 Discounts SWIFT (BIC): BYLADEM1MLM within 12 months: · Postbank München IBAN: DE44 7001 0080 0047 9398 07 Contract discount frequency rate SWIFT (BIC): PBNKDEFF 3 adverts 5% 1 page 5% 6 adverts 10 % 3 pages 10 % 9 adverts 15 % 6 pages 15 % Advertisement Rate Card 12 I 13
Cover formats, bd gallery baumaschinendienst Cover There are various formats for the implementation of a title page with or without a specialist article, which vary in complexity and scope. cover picture cover picture caption specialist article Format 1 Format 2 cover picture + caption cover picture + specialist article bd gallery Also Format 3 cover picture + specialist article + interview onlincheinen- Present your products on a double page, prominently placed within the magazine, with pictures, captions, short description, contact data, company logo and as at baum t.de where applicable, a QR code for further information, diens product videos, etc. cover picture specialist article interview Cover versions, bd gallery 14 I 15
Website baumaschinendienst What we offer E xclusive technology reports and practical tests are hallmarks of our brand and also form the core of our online content: extensively researched and presented in an exciting, media-specific format. We also provide the construction industry and construction machinery sector with up-to-date news from companies and markets, as well as the latest product developments in construction machinery, c onstruction equipment and building site equipment. Scene: the news area for up-to-date sector-related and technological information Subject areas for construction machinery, construction site reports and our exclusive excavator, dump truck and transporter tests We provide special subject areas for all of the most important trade fairs and exhibitions www.baumaschinendienst.de Native advertising/ online advertorials The premium format for your product- and corporate communications Have you launched a new product on the market or perhaps you would like to publicise an innovation made by your company? Then present this theme in an online advertorial. You supply us with text, images and/or videos and we will c reate a feature for you in the style of an editorial article. Tip: The more interesting the theme and your text/images, the more the online advertorial will resonate with the readers. The online advertorial will be displayed on its own page under the heading “Scene” and will also be a news notification on the home page and a teaser in the page bar in order to generate even more interest in your theme. Benefits: Credibility: The positioning of your content in the editorial scope of bd baumaschinendienst will mean that your advertisement has a high impact within your target group. Quality: As an industry expert we will be delighted to advise you on themes and content in order to achieve the highest possible impact among your users. Strategy: We will assist you in achieving your goals, e.g. with a tailored combined offer to complement your advertorial. Price Advertising space Duration Price Online advertorial 30 days 1.525,– € * * plus any additional processing costs Website16 I 17
Website baumaschinendienst Advertising spaces 728 x 90 Leaderboard Leaderboard: A rotating leaderboard will appear on all pages and sub-pages. Benefits to you: constant visibility of your advertisement, regardless of where your 160 x 600 Skyscraper baumaschinendienst potential customer is currently precisely located. Skyscraper: The skyscraper also rotates on all pages and sub-pages and can be optimally combined with the leaderboard so that it has even greater presence. 970 x 250 Billboard Medium Rectangle: Any advertising format can be set within a Medium Rectangle. Text, images, GIFs or videos – anything is possible. This can also be combined with leaderboards and skyscrapers. Billboard: A billboard can be booked for the special-interest channels for More information on advertising spaces: construction machinery reports and commercial vehicle tests. Using billboards https://www.baumaschinendienst.de/werben/ you can create targeted advertising for your product – presenting it within a thematic environment, tailored to your target group. 300 x 250 Prices incl. 60,000 ad impressions guaranteed Rectangle (target group marketing) Advertising space Format/size Price per month Leaderboard 728 x 90 Px 1.400,– € * Data delivery specifications: Ad bundle delivery: • Possible file formats: GIF, JPG, HTML • Leaderboard Skyscraper 160 x 600 Px 1.600,– € * •H TML5 banners must comply with current • Rectangle Medium Rectangle 300 x 250 Px 1.400,– € * standards. Be sure to send us a sample for • Skyscraper testing in advance to ensure functionality. This is necessary in order Billboard 970 x 250 Px 1.800,– € * •A nimated banners must become static to display your campaign after 30 seconds. correctly on our partner Leaderboard + Skyscraper (L-Kombination) 2.000,– € * sites. • The banners can not be larger than 150 KB. Leaderboard + Skyscraper + Medium-Rectangle 2.400,– € * * Prices without target group marketing on request. How it works How you benefit Guaranteed reach: 60,000 ad impressions are guaranteed Professionals use baumaschinen- The user receives a cookie marking as a result of displaying the ad on third-party websites. dienst.de to stay up-to-date them as someone interested in the on the building industry. building sector. 1 2 Performance: Your reach is increased, along with your brand recognition and your chances of winning over customers. Reporting: A final report documents the success of your advertising campaign. We can then find the user on We display our adverts to third-party websites all over the the user on the websites they internet, on any device. subsequently visit. 3 4 Partners (selection) The user is forwarded to In this way, we bring you together your website or to a with potential interested parties: special landing page. + Extra range 5 6 + Increased attention + Access to the core target group + More points of contact + Increased online advertising time Website18 I 19
Specials overview baumaschinendienst Examples from 2020 from 950,- € „Produkt-Spiegel” 2022 (Product overview) Present yourself with an editorially designed page in our product overview at the end of the year. Talk about your new products, solutions and offers. PD: 11/11/2021 – bd 11 Advertorial with company portrait 1 page, 4 colour 2 pages, 4 colour Format: 179 x 253 mm Format: 179 mm × 253 mm 950,– € 1.500,– € Circulation: 16,500 copies Data delivery PDF, Vector or Pixel specifications: with at least 300 dpi resolution. Double-sided 2nd league on the back per ad 850,– € Bundesliga (1. + 2.) match schedule Small advert, big impact. You won´t believe how quickly our Bundesliga c alendars sell out. These calendars are hotly coveted by advertisers and readers alike who want to share in the thrills of these major footballing competitions. PD: Bundesliga match schedule: ad combined offer 26/08/2021 (first half of the season) – bd 7–8 1 x match 1 x first half 09/12/2021 (second half of the season) – bd 12 of the season schedule 1 x second half European Championship 2021 Football of the season match schedule: European Championship 20/05/2021 – bd 5 (on the front or on the back) (both on the front and back) Format: 820 mm × 588 mm Data delivery PDF, Vector or Pixel Circulation: 16,500 copies each 850,– € 1.500,– € specifications: with at least 300 dpi resolution. Specials overview 20 I 21
Specials overview baumaschinendienst Examples from 2020 each logo 395,– € Desk diary 2022 Mobil is in demand – also our mobile desk diary, an advertising medium for the whole year. PD: 23/09/2021 – bd 9 Logo Format: 180 mm × 142 mm Data delivery PDF, Vector or Pixel Circulation: 16,500 copies each 395,– € specifications: with at least 300 dpi resolution. Examples from 2020 per ad 980,- € „Jahreswandkalender 2022” (wall calendar) You can remind your customers 365 days per year of your brand values and produkts every day with your own space on the calendar. PD: 21/10/2021 – bd 10 per ad: Format: 820 mm × 588 mm Data delivery PDF, Vector or Pixel Circulation: 16,500 copies each 980,– € specifications: with at least 300 dpi resolution. Specials overview 22 I 23
Native Advertising baumaschinendienst Advertorial/print Anzeige Anzeige MOBA Mobile Automation Westermann Radialbesen GmbH Mit Xsite Easy mehr im GaLaBau verdienen Dem Unkraut an die Wurzel Xsite® Easy von MOBA holt quasi Fegeprinzip WKB 660 Honda Wasserwaage und Zollstock in die Fahrerkabine. Das System ermög Benefits: licht eine einfache Planumser stellung ohne Absteckungen und spart Zeit bei der Höhen und Neigungskontrolle. • User acceptance: Your advertorial will be authentically positioned Fegeprinzip anderer Hersteller Anzeige Anzeige using the style of baumaschinendienst. Online MOBA Mobile Automation Westermann Radialbesen GmbH orial Mit Xsite Easy mehr im GaLaBau verdienen Dem Unkraut an die Wurzel Durch das innovative Fegeprinzip der WKB 660 Honda advert mit den drei in sich rotierenden Bürstenträgern mit je- weils vier Drahtzöpfen wird deutlich mehr Unkraut bei • Attention: If you utilise the top themes in the issue, you will increase nur einem Durchgang entfernt. Xsite® Easy von MOBA holt quasi Fegeprinzip WKB 660 Honda Wasserwaage und Zollstock in die Fahrerkabine. Das System ermög Die kraftvolle Produktneuheit der Firma Westermann, licht eine einfache Planumser die handgeführte Wildkrautbürste WKB 660 Honda, the impact of your message. stellung ohne Absteckungen und sorgt für eine gründliche, chemiefreie Wildkrautent- spart Zeit bei der Höhen und fernung auf befestigten Untergründen. Neigungskontrolle. Seite 16 Kostensteigerungen und Personalengpässe sind Herausforde- „Für mich ist der 1,8t Minibagger die wichtigste Maschine auf der Bau Das Unkraut soll weg – aber bitte ohne chemische Keule! Die werkes nachhaltig entfernt. Auf diese Weise haben auch Spröss- rungen, denen GaLaBauer mit Baggersteuerungen begegnen stelle. Ich habe erkannt, dass ich mit der MOBASteuerung und den spe Nachfrage nach neuen Verfahren zur chemiefreien Wildkrautbe- linge keine Chance nachzuwachsen – wo keine Wurzel, da kein ziellen Features des Baggers Projekte realisieren kann, die vorher undenk • Reach: The 15,500-copy circulation enables readers to be addressed in Fegeprinzip anderer Hersteller können. Das ist nicht nur etwas für die „Großen“, auch Klein- bar waren.” seitigung steigt. Dass es auch mechanische Lösungen gibt, be- Unkraut. und Kleinstunternehmen steigern bereits ihren Verdienst da- weist Westermann Radialbesen. Das Unternehmen hat ein pro- mit. duktives und umweltfreundliches Werkzeug entwickelt: die Wildkrautbeseitigung war noch nie so einfach Maiko Hinz aus Ilsede ist ein solcher Kleinstunternehmer. Heute nutzt Hinz eine Xsite® Easy Baggersteuerung von Wildkrautbürste „WKB 660 Honda“. Die Kehrmaschine beseitigt a qualified manner. Als 1-Mann-Betrieb ist er seit 17 Jahren aktiv und hat sich auf MOBA – ohne Personalkosten oder Zeitverlust. Selbst den unerwünschtes Wildkraut in Außenbereichen – etwa auf Bürger- Die kompakte Größe und die einfache Bedienbarkeit lassen die Teichbau spezialisiert. Für den Aushub nutzt er den Minibag- Rotationslaser braucht er kaum noch: „Die Ergebnisse sind gut steigen, Wegen, Straßen und Plattformen. Maschine auch in schwer zugängliche Bereiche vordringen. ger ET18 von Wacker Neuson mit Powertilt. Die Nivellierung ist genug, wenn ich mir die Höhe von einer bereits hergestellten Langlebige Drahtzöpfe, die von jedermann simpel ausgetauscht meist der Knackpunkt: Die Gärten sind nicht eben, die Teich- Fläche abnehmen kann. Darüber hinaus hat mein Bagger das Neue Bürste für empfindliche Oberflächen werden können, vereinfachen die Handhabung der neuen WKB Durch das innovative Fegeprinzip der WKB 660 Honda oberfläche schon, und Teichbauer Hinz muss alle Randberei- VDS-System von Wacker Neuson. So kann ich bei der Teichbö- mit den drei in sich rotierenden Bürstenträgern mit je- 660 Honda zusätzlich. Ausgestattet ist die Maschine mit dem che des Teiches gleich hoch anlegen: „Früher habe ich mir dazu schung den Bagger in Schräglage bringen ... Der Sensor in der Die höhenverstellbare Radaufhängung weils vier Drahtzöpfen passtmehr wird deutlich sichUnkraut der Borsten- bei leistungsstarken 4-Takt-Honda-Industriemotor GXV 160 OHV. • Authenticity: You have the option to use our editorial team’s expertise Hilfe holen müssen und jemanden mit Messlatte und Rota- MOBA-Steuerung rechnet die Schräglage mit ein und ich be- nur einemdadurch länge an, verhindert Durchgangdasentfernt. Verkratzen von empfindlichen „Mit der WKB 660 Honda haben wir eine neue Generation tionslaser über die Baustelle laufen lassen, während ich die komme akkurate Gefälle hin.“ So ein gut ausgestatteter Mini- Oberflächen und sorgt dabei für eine permanent gleichmäßige der chemiefreien Grünentfernung geschaffen. Empfindliche Flä- Höhen übertragen habe.“ Das Personal kostete ihn Geld – bagger hat seinen Preis, doch der Mehrverdienst an jedem Auf- Bürstenauflage. Der Clou: DreiDie in kraftvolle sich rotierende Bürstenträger chen können dank unserer neuen Maschine einfach und effektiv Produktneuheit der Firma Westermann, wenn er es selbst gemacht hat, z.B. mit Pflöcken und Schnüren, trag macht diese Investition mehr als wett. mit jeweils vier Drahtzöpfen. Die dieunerwünschten Kräuter wer- handgeführte Wildkrautbürste vom WKB 660 Wildkraut befreit werden“, so Alfons Westermann, Gründer Honda, in order to communicate with your target group in their own language. verlor er Zeit. den von allen Seiten angegriffen und sorgt fürein eineGroßteil ihres gründliche, Wurzel- Wildkrautent- chemiefreie und Geschäftsführer bei Westermann Radialbesen. fernung auf befestigten Untergründen. Kostensteigerungen und Personalengpässe sind Herausforde- „Für mich ist der 1,8t Minibagger die wichtigste Maschine auf der Bau Das Unkraut soll weg – aber bitte ohne chemische Keule! Die werkes nachhaltig entfernt. Auf diese Weise haben auch Spröss- MOBA Constructionbegegnen rungen, denen GaLaBauer mit Baggersteuerungen stelle. Ich habe erkannt, dass ich mit der MOBASteuerung und den spe Solutions GmbH Nachfrage nach neuen VerfahrenWestermann Radialbesen zur chemiefreien GmbH linge keine Chance nachzuwachsen – wo keine Wurzel, da kein Wildkrautbe- ziellen Features des Baggers Projekte realisieren kann, die vorher undenk können. Das ist nicht nur etwasSandweg 51, D-65604 für die „Großen“, Elz Klein- auch SchützenhofLösungen seitigung steigt. Dass es auch mechanische 23, 49176gibt, Meppen be- Unkraut. Tel. +49 (0) 6431/9577-600, Fax +49 bar waren.” (0) 6431/9577-177 Tel. +49 (0) 5931/496 900, Fax +49 (0) 5931/496 9099 und Kleinstunternehmen steigern bereits ihren Verdienst da- weist Westermann Radialbesen. Das Unternehmen hat ein pro- E-Mail: info-mcs@moba.de, www.moba-baggersteuerung.de E-Mail: info@westermann-radialbesen.de, www.westermann-radialbesen.de mit. duktives und umweltfreundliches Werkzeug entwickelt: die Wildkrautbeseitigung war noch nie so einfach How it works: Maiko Hinz aus Ilsede ist ein solcher Kleinstunternehmer. Heute nutzt Hinz eine Xsite® Easy Baggersteuerung von Wildkrautbürste „WKB 660 Honda“. Die Kehrmaschine beseitigt Als 1-Mann-Betrieb ist er seit 17 Jahren aktiv und hat sich auf MOBA – ohne Personalkosten oder Zeitverlust. Selbst den unerwünschtes Wildkraut in Außenbereichen – etwa auf Bürger- Die kompakte Größe und die einfache Bedienbarkeit lassen die Teichbau spezialisiert. Für den Aushub nutzt er den Minibag- Rotationslaser braucht er kaum noch: „Die Ergebnisse sind gut steigen, Wegen, Straßen und Plattformen. Maschine auch in schwer zugängliche Bereiche vordringen. ger ET18 von Wacker Neuson mit Powertilt. Die Nivellierung ist genug, wenn ich mir die Höhe von einer bereits hergestellten Langlebige Drahtzöpfe, die von jedermann simpel ausgetauscht meist der Knackpunkt: Die Gärten sind nicht eben, die Teich- Fläche abnehmen kann. Darüber hinaus hat mein Bagger das Neue Bürste für empfindliche Oberflächen werden können, vereinfachen die Handhabung der neuen WKB oberfläche schon, und Teichbauer Hinz muss alle Randberei- VDS-System von Wacker Neuson. So kann ich bei der Teichbö- 660 Honda zusätzlich. Ausgestattet ist die Maschine mit dem • You select a full page or half page advertorial. Seiten_50_59.indd 56 Product_Guide_MOBA.indd 10 che des Teiches gleich hoch anlegen: „Früher habe ich mir dazu Hilfe holen müssen und jemanden mit Messlatte und Rota- tionslaser über die Baustelle laufen lassen, während ich die Höhen übertragen habe.“ Das Personal kostete ihn Geld – schung den Bagger in Schräglage bringen ... Der MOBA-Steuerung rechnet die Schräglage mit ein und ich be- komme akkurate Gefälle hin.“ So ein gut ausgestatteter Mini- Sensor bagger hat seinen Preis, doch der Mehrverdienst an jedem Auf- in der 08.08.2018 15:56:40 15:54:30 Product_Guide_Westermann.indd 10 Die höhenverstellbare Radaufhängung passt sich der Borsten- länge an, verhindert dadurch das Verkratzen von empfindlichen Oberflächen und sorgt dabei für eine permanent gleichmäßige Bürstenauflage. Der Clou: Drei in sich rotierende Bürstenträger leistungsstarken 4-Takt-Honda-Industriemotor GXV 160 OHV. 07.08.2018 15:15:34 „Mit der WKB 660 Honda haben wir eine neue Generation der chemiefreien Grünentfernung geschaffen. Empfindliche Flä- chen können dank unserer neuen Maschine einfach und effektiv • You supply us with text, images and your company logo. wenn er es selbst gemacht hat, z.B. mit Pflöcken und Schnüren,Anzeigetrag macht diese Investition mehr als wett. mit jeweils vier Drahtzöpfen. Die unerwünschten Kräuter wer- vom Wildkraut befreit werden“, so Alfons Westermann, Gründer verlor er Zeit. den von allen Seiten angegriffen und ein Großteil ihres Wurzel- und Geschäftsführer bei Westermann Radialbesen. • We create a feature for you in the style of an editorial article. Akku-Einsatz im GaLaBau Mobil ohne Kabel MOBA Construction Solutions GmbH Westermann Radialbesen GmbH Sandweg 51, D-65604 Elz Schützenhof 23, 49176 Meppen Tel. +49 (0) 6431/9577-600, Fax +49 (0) 6431/9577-177 Tel. +49 (0) 5931/496 900, Fax +49 (0) 5931/496 9099 • Prior to publication you will receive a galley proof. E-Mail: info-mcs@moba.de, www.moba-baggersteuerung.de E-Mail: info@westermann-radialbesen.de, www.westermann-radialbesen.de Was tut sich am Markt? Kommen die Innovationen der Industrie bei den Kunden an? Wohin geht der Trend? Mit 90 Gesellschaftern und 140 Standorten ist die EVB BauPunkt Deutschlands führende Verbundgruppe selbstständiger Fachhändler für Baumaschinen, Baugeräte, Werkzeuge und artverwandte Sortimente. Der Akku erobert den GaLaBau. Der mer bis 4,5 kg, aber auch für Bohr- Our recommendation: Product_Guide_MOBA.indd 10 08.08.2018 15:54:30 Seiten_50_59.indd 57 Product_Guide_Westermann.indd 10 08.08.2018 07.08.2018 15:56:41 15:15:34 Trend zu kabellosen Geräten verstärkt hämmer über 5 kg nimmt die Nach- sich analog der Akku-Leistung, die frage stetig zu. Rucksacklösungen zur sich bei gleichem Gewicht etwa alle Stromversorgung sind dabei weniger zwei Jahre verdoppelt. So können He- beliebt. GaLaBau-Kunden bevorzu- ckenscheren inzwischen mit einer Ak- gen eindeutig Geräte mit installier- Increase the reach of your advertising message by also posting ku-Ladung acht Stunden betrieben tem Akku. werden. Auch Robotermäher für den pri- Mit Akku ausgestattete Schrau- vaten Bereich spielen eine immer grö- ber, Bohrer, Winkelschleifer, Hand- ßere Rolle. Neben Motoristen bieten the advertorial online. For more information, see page 25. kreissägen, Paneel- und Kettensägen, Trennschneider, Freischneider, Mi- scher und Laubbläser werden insbe- sondere von Kommunen eingesetzt. zunehmend Baugeräte-Fachhändler Installation und After-Sales-Service an. Großes Potenzial haben auch grö- ßere Geräte wie Stampfer und Elekt- Im GaLaBau werden verstärkt Akku-Geräte eingesetzt. Foto: DEWALT Ebenfalls im Trend liegen Bohrhäm- roradlader im 4-Tonnen-Bereich. Advertorial Print Price Combine 1/1 page 2.800,– € Print + Online. 1/2 page 1.600,– € Prices upon request bd Messeplatz Firma Mustermann Firma Mustermann Musterstraße, Musterheim Musterstraße, Musterheim LOGO Tel. +49 (0) 0000/000000 LOGO Tel. +49 (0) 0000/000000 Fax +49 (0) 0000/0000009 Fax +49 (0) 0000/0000009 www.domain.de www.domain.de How it works: Hier steht die Übersichrift, mit bis zu 50 Zeichen Hier steht die Übersichrift, mit bis zu 50 Zeichen Die Mil ipsam is mollori to te volor alit audist aperfera dolutes- Am, optatus, sit ut fugit et aut volo voluptist hic um re lia vendi volorrum eaque verovidus que dicatur, nesse- • You select a one full page or two full pages advertorial. tiore enis consequame aut ut maio. Libus est, to ipienducipis et tem fugiatio eaque ipsunderiati debit pos con por quam volorep eribusam iliberitas eosanto etur sitia porem in perrum eum eos ime nonseruntem dolum labo. Nem. Ex et evel sunt ut ma con re porentem ipitioriande pediti- rendelest moluptae. Nem lanihicius adi archillo inctatur alit qui bus quuntiassunt eum dipitinimus vollum est, id et quosaperum qui cuptia de se dolore poreiciat. ommolup tatior a consequis ipitiatem inia sit venia veliquia cus magnis dolupta speles as moditas peleseque in cum doloribus. Zwischenüberschrift Beate voloria doluptat alia dolorro imus es el et auda pror • You supply us with text, images and your company logo. mollam ea dit esequo blabore as dita dolorib earuptaspe vidis Denihil laborestrum hicati velit harume voluptat eum ipit es delluptatur, voloriaecti consed quaecte ipsum fuga. Luptiis quunt. Ihic tota si di odit, quiae que vent voluptatur, officit lan- cillenest plabo. Ugitiae volupti aspitat. dem harchil il est, quis del idunt liqui beruptatem fugit od Aditi blabore henimus. Ante denetur estotation nissus quam, conseque odipsaero conse nectem. Ut millaborro ditas cuptas voluptat imus.Is moluptae offictur si quis natat rerfer- Am, optatus, sit ut fugit et aut volo voluptist hic tem fugiatio eaque • We create a feature for you in the style of an editorial article. audae simusae ma aut verumquis cupta same sequam, saes spel modiate sit, ut volorat acessi ullenim idelit inus. ipsunderiati debit pos con por sunt ut ma con re porentem ipitioriande adistia corem ate doluptatibus molorem volorit emporiam qui Que et quam facearchicim aris et apelescit molupta vo- peditibus quuntiassunt eum dipitinimus vollum est, ommolup tatior a dolo dit quia doluptaturi re rem velenis conseque nonsent lorum nat arum imet, estotatur sime volo moluptur aruptae vo- quid qui beriam ipsuntis maximodit etus ut et landiciet labores luptatios doluptis utem facipidellor aut accum imagnim nis ac- et experae stotasi doluptiis sin consequisti corunt ea inis inven- cabo. Cone sus dolupta tiundusa quibea nihicius simpern corendipsus exped ut id que occae eosam, veliam reium aut ut de latque volorep udiciis apit, ommolorisini. atiissinum et quid ulloren deliae nullici modipsam nim velit do- voluptate et veri is doles aute laccae ipistiam ime voluptur sint • Prior to publication you will receive a galley proof. Ipsumentibus eos molorunt vene pre nust dolupta tatium lutem fuga. Et atur, odi temquaepudit volo conem sa natem. Id et, sint. voluptassi te lantentur sinvelibusam exceatur, sequo et ver- quam laut utat quuntum, alitiam, sequi sa nobita con ex et la- Aperit harciis audiat erum ullorepudam, sumet quis ad orum quatiunt, corumquam si voloressim de sunto eaquatibus borepudis et ex es velignisint, volorpos aut re niet, et et quae quam ata quam eum nonsequi dio. 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Ipsumentibus eos molorunt vene Iqui re etur, aut ipsum et ad quia es apeliatat et plant la cum id et quosaperum qui cuptia de se dolore poreiciat. pre nust dolupta tatium voluptassi te lantentur sinvelibusam quia volore rendandam hilla nossunde earuptatium quidel il ne exceatur, sequo et verorum quatiunt, corumquam si volores- ium iuntem volorem. Ari de veritio imo in perem facculp archill Unsere Produkte/Leistungen Zwischenüberschrift sim de sunto eaquatibus eum aut quiament il minim adiost, esequia di ad quos ipid excepellab ipsum aliquodi re quata Unsere Produkte/Leistungen r ipiet et quat. veleniant ut volenim lacientius aut lam, simusdaectae qui dia Mintisi quaeste la peditint aspicienis atur mi, odionseque co- Denihil laborestrum hicati velit harume voluptat eum ipit Et arciam imolora tasperovid quat dolupture corectur? 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Ut volorehendae et que re, consecaborat adia sequam, ipienis as volupta quas ad mo berro tet maxi- O n li int mil inctae volore omnis doluptat etur, quid etum adis quunt adistia corem ate doluptatibus molorem volorit emporiam qui doluptatiis iliquod utam exerro vent excearis et offictecatem ea dunt aut fugitio ribus. mil inctae volore omnis doluptat etur, quid etum adis quunt Am, optatus, sit ut fugit et aut volo voluptist hic tem fugiatio eaque aligendent la vel ma doluptis a volupta tionem que et eati- dolo dit quia doluptaturi re rem velenis conseque nonsent qui ad exerum restias audantio enitiae periame ndunte cul- Accumquist ilit voluptus. Duciatem ipsam aborion cum do- aligendent la vel ma doluptis a volupta tionem que et eati- ipsunderiati debit pos con por sunt ut ma con re porentem ipitioriande berion cus illorit atureprae plit voluptaque labo. quid qui beriam ipsuntis maximodit etus ut et landiciet labores labo. Nequam, endandit libus sequo blaut ea conet quistiatus luptis doluptatet veligenest, cor rerum que nonsequos qui co- berion cus illorit atureprae plit voluptaque labo. peditibus quuntiassunt eum dipitinimus vollum est, ommolup tatior a et experae stotasi doluptiis sin consequisti corunt ea inis inven- re pres consecepudit pelendit officia que nonseditas reseroviti- repud igendus delitatem voleserro endam nonem et volenia 1/1 page 2.800,– € TZ ienst chinend baumas ES M S E PL A 2 pages 3.600,– € Native Advertising 24 I 25
Readership analysis baumaschinendienst Content analysis of the Branches/Economic sectors/ editorial proportions 2017: Company types Percentage of Field Share of the total scope of all 2016 issues News, trade fairs, other total content in 16.207 109 pages (25,4 %) all 2018 issues Civil engineering and Building construction, tunnel construction civil engineering, road construction 36,76 % 5.724 copies 34 pages (7,9 %) Lifting + conveying Building construction 9,54 % 1.486 copies 37 pages (8,6 %) Demolition and recycling Building construction, civil engineering 7,24 % 1.127 copies 35 pages (8,1 %) Civil engineering 9,08 % 1.414 copies Construction vehicles Road construction 2,52 % 393 copies 43 pages (10,0 %) Earth-moving and Civil engineering, road construction 7,28 % 1.134 copies road construction 46 pages (10,7 %) Demolition and recycling 5,09 % 792 copies Tools and equipment 14 pages (3,3 %) Construction machinery commerce 8,26 % 1.286 copies Formwork, scaffolding, concrete construction 70 pages (16,3 %) Municipal builder’s yards 0,09 % 14 copies Construction machinery technology 42 pages (9,8 %) Gardening and landscaping 14,14 % 2.202 copies Analysis of circulation Regions by postal code Average circulation per issue within one year Average circulation per issue within one year (July 1st, 2019 until June 30th, 2020) (July 1st, 2018 until June 30th, 2019) Printed copies 15.718 copies Postal code Postal code region 3 region 2 1.551 � 10,0 % 1.576 �10,1 % Total circulation (Npc*) 15.573 copies with outside Germany 33 copies Postal code Postal code region 4 region 1 Total net paid circulation 821 copies 1.711 � 11,0 % 1.202 � 7,7 % Free copies 14.752 copies Postal code Postal code region 5 region 0 1.637 � 10,5 % 1.604 �10,3 % Remainer, file and checking copies 146 copies Postal code Postal code region 6 region 9 1.177 � 7,6 % 1.578 � 10,2 % Circulation control Postal code Postal code Informationsgemeinschaft zur Feststellung region 7 region 8 der Verbreitung von Werbeträgern e.V. 1.653 � 10,6 % 1.849 � 11,9 % Readership analysis 26 I 27
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