MEDIA KIT 2020 Connect with the top earners and business decision makers in Australia and New Zealand - Medium Rare Content
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Reach National and New Zealand audience MEDIA KIT 2020 Connect with the top earners and business decision makers in Australia and New Zealand PAGE 1
Acuity magazine
Connect with an otherwise hard-to-reach audience in our relaunched
magazine with a new expert team and a fresh approach.
Acuity content pillars
THOUGHT LEADERSHIP: Thought leadership pieces from
the CA ANZ President and CA ANZ's own policy team set the
AU S T R A L I A N
EDITION
AC U I T Y M AG .CO M
FEB/MAR 2020
tone for the edition. Acuity also highlights members’ views
VO L 7 I S S U E 1
on topic subjects.
INSIGHT: Big-picture feature stories and in-depth interviews
addressing the most pressing challenges in the economy,
Editor Hannah Tattersall in society, technology, business and finance. Peppered with
has 15 years’ experience specialist columns from industry experts and CA ANZ leaders.
FEB/MAR 2020
MISSING
as an editor and journalist. WAGES
She has worked for The 18,000 UNDERPAID
EMPLOYEES EXPERTISE: Opening with a C-Suite interview, this section
Australian Financial Review,
$3.6 BILLION is packed with practical and informative articles to support
News Corp and 21st SUPER
SHORTFALL CA ANZ members as they stay on top of all the latest in
Century Fox in New York 29,000 technical accounting standards and technology.
and written for a range WORKPLACE
DISPUTES
of publications, including
VOL 7 ISSUE 1 AUSTRALIA
CAN WE
FIX IT? COMMUNITY: Connecting CA ANZ members with each
In The Black and Qantas
other and engaging them via the organisation’s events,
magazine.
PLUS: PREVENTING INSOLVENCY ● MEET THE NEW CA ANZ PRESIDENT
● HOW TO CHOOSE THE RIGHT CLOUD INTEGRATOR
charity partnerships, mentoring programs, library services,
governance resources and recognition of excellence.
PAGE 2
Who are CA ANZ?
Chartered Accountants Australia and New Zealand (CA ANZ) is part of a worldwide
network of trusted business and finance leaders
●● CA ANZ is a membership body that dominates the ranks of business
and finance in Australia and New Zealand, providing its member
base with the skills to make a difference to business, economies and
societies.
●● CA ANZ empowers its 125,802* members to become the business
leaders of tomorrow.
●● Acuity is the member magazine of CA ANZ, delivered bi-monthly to
79,532 members who have elected to subscribe.
●● Acuity is also online at Acuitymag.com, with its content amplified
through a fortnightly EDM.
●● Acuity delivers content that engages this valuable audience around
a diverse range of issues, including innovation, mega trends and
strategy.
●● CA ANZ’s community of members are high-income earners who exert
a strong degree of influence over business spending decisions.
●● Acuity is also readily available across Australia and New Zealand in
Qantas business lounges.
Source: *CA ANZ Annual Report 2019
PAGE 3
Brand Overview
AU S T R A L I A N
EDITION
AC U I T Y M AG .CO M
F E B / M A R 2 02 0
VO L 7 I S S U E 1
MAGAZINE
FEB/MAR 2020
79,532 guaranteed MISSING
WAGES
circulation 18,000 UNDERPAID
EMPLOYEES
Engage a highly captive $3.6 BILLION
SUPER
SHORTFALL
audience of opt-in 29,000
WORKPLACE
subscribers. 6 editions
SOCIAL
DISPUTES
VOL 7 ISSUE 1 AUSTRALIA
CAN WE
per year. FIX IT?
PLUS: PREVENTING INSOLVENCY ● MEET THE NEW CA ANZ PRESIDENT
16,700 followers
Amplify your content to
● HOW TO CHOOSE THE RIGHT CLOUD INTEGRATOR
Acuity’s online audience of
professionals across Facebook,
Linkedin and Twitter.
EDM SOLUS EDMs
21,421 subscribers Avg. Target the most
Open rate of 36.7%
Ad click-through rate 14.85%
AD engaged CA ANZ
members, or segment
Weekly send by region, city, age,
Target a highly engaged gender, job title,
subscriber base. Emails can firmographic .
-
be segmented by country Reach 60,000+
-
(Aus or NZ)
Subscriber numbers:
AU 14,243, NZ: 4,860, -
INT 2,318 -
( Source Marketo)
Date: data until 8.10.2019 )
WEB
181,000 monthly UAs
Engage an online audience of professionals
who spend an average of 3:40 mins on
the CA ANZ website. Your brand has the
EVENTS
opportunity to host display ads or native Connect and network
content on acuitymag.com, part of the CA directly with professionals at our existing
ANZ website. events or partner with Acuity team to
create a bespoke solution.
PAGE 4
Why invest
The Acuity content network offers you the opportunity to engage the top earners and business decision-makers in the region.
The average annual CA ANZ members who CA ANZ members have CA ANZ members have
income of a CA ANZ
member is
are partners,
management
on average 9x
consultants or C-suite
$2.1 million the savings and
$147,054** executives are earning, in savings and investment power
3 times the investments* compared to the
on average
average wage*** Australian average***
$297,061**
In 2017, CA ANZ
members took
36,761 42,784 CA ANZ members are
responsible for
CA ANZ members plan CA ANZ members
223,685 on taking a domestic plan on taking an $64.3 billion
return flights relating to holiday in the year international worth of annual
business travel* ahead* holiday in the year business decisions**
ahead*
Sources:
*Chartered Accountants Remuneration Survey 2017
**Chartered Accountants Remuneration Survey 2018
***Roy Morgan, September 2018, Australian averages
PAGE 5
Our members
The CA ANZ member base is made up of 125,802 affluent professionals across a range
of sectors. 74% of our members have opted in to receive our magazine.
CA workplaces Australia 51,898 New Zealand 20,324
Education
1%
Other
Not for Profit
19%
1% Commerce NT
34% 0%
QLD
Big 4
12%
11%
Commerce
WA
Practice 9%
Practice Government SA
29% Big 4
4%
Government
Not for Profit
Other
NSW
5% Education 34%
ACT
VIC 2%
38%
TAS
1% Rest of the world 7,310
Members
Membersby
by age
age Members by gender
Gender
Under 40: 43% Male 59% Female 41%
41-60 44%
Over 60: 13%
Source: CA ANZ Annual Report 2019
PAGE 6
Acuity magazine advertorial and native content Bring your brand story to life with native content produced by our expert team. What is advertorial? This is a clear recognisable advertisement, which is more product/service-led in the form of editorial content. The content is supplied by the client. What is native content? Expertly written commissioned content, which follows a natural and organic form in keeping with the editorial style of the magazine. *Production costs apply (in addition to media cost) PAGE 7
Fly Sheet Offering
Be the first seen with a prominent position on the mailing flysheet which is delivered to the entire Acuity subscription database.
This is a unique opportunity to amplify your brand message to a highly targeted and engaged audience.
Advertisers receive: If undeliverable, please return to
Laithwaites Fine Wine Offer!
PRINT
GPO Box 4245
Sydney NSW 2001 POSTAGE
Branding or unique offer
Do we have your contact details correct?
●● Update your profile at charteredaccountantsanz.com/myprofile POST PAID
Chartered Accountants Australia and New Zealand. ABN 50 084 642 571
Incorporated in Australia Members’ Liability Limited. 100027807 AUSTRALIA
opportunity on the front-
facing page
●● A full page ad on the AUSTRALIAN EDITION
reverse side AU S T R A L I A N
EDITION
AC U I T Y M AG .CO M
O C T/ N OV 2019
VO L 6 I S S U E 5
Rate: $8,500* + GST
OCT/NOV 2019
Tech issues you can’t ignore
*Production costs apply (in addition to media cost) SMART PALLETS ●● The financial risks of cyberattacks
BETTER DATA
Meet the three FCAs driving Brambles’ ●● Payroll solutions for SME clients
tech-led business strategy
●● Smart apps built by accountants for accountants
VOL 6 ISSUE 5 AUSTRALIA
STAMP OUT SLAVERY
Members of Chartered Accountants Australia and New Zealand are personally
KEEPING TRACK OF AN ETHICAL SUPPLY CHAIN
PRICING TRASH
ACCOUNTING FOR HIGHER WASTE MANAGEMENT COSTS PLUS: Deloitte Asia Pacific CEO Cindy Hook ■ Why you should invited to partake in a very special offer. Thanks to Laithwaite’s Wine People, you
TECH GUIDE
GET THE RIGHT BUSINESS INSIGHT TOOLS
build business valuation skills ■ The real challenges facing not-for- can enjoy a superb collection of 12 rich reds plus a Dartington Crystal Decanter
profit boards ■●PwC’s new Global Financial Modelling Guidelines and 2 FREE bottles of the stunning 90pt, FIVE-time Gold-winning Blue
Pyrenees Dry Grown Shiraz (together worth $126), an all round “juicy” (Halliday) Brought to you by
Shiraz from a prestigious 5 Red Star Victorian winery – all for just $139.99. Plus
Laithwaites Fine Wine Offer! enjoy FREE DELIVERY!
PAGE 8
Acuity online
Amplify your content to an engaged online audience
Charteredaccountantsanz.com
728 x 90 Leaderboard**
181,000
UAs per month* 160 x 600 Skyscraper**
558,000
page impressions per month*
3:40 minutes average time on site*
Leaderboard and skyscraper placements
are rotated across the main CA ANZ
website and acuitymagazine.com
MREC ad size available on mobile only.
MREC spec: 300 x 250
Native content, with 1x brand link can
be placed on acuitymag.com
300 x 250 MRec
(mobile only)
*Adobe Analytics, August 2018, 3 months average **Max file size: 100kb, and tracking url,
We do not support third-party ad tag or ‘ad placement tag’ generated from a 3rd party ad server
PAGE 9
Acuity EDM
Get your message in the inbox of our highly
engaged subscribers
21,421 *
subscribers to our weekly email
36.7
open rate
%*
EDMs can be segmented by AU, NZ,
International, or full run.
AU and NZ subscriber numbers:
AU: 14,243
NZ: 4,860
INT: 2,318
650 x 125
Placement (3 x banners per EDM)
File type gif, jpeg or PNG
Max. file size 100kb
* Click through rate of 14.85% Source: Marketo. Data until 16.09.2019
PAGE 10Rates
Magazine rates Combined magazine rates for Australia and New Zealand
Australia Casual 3 issues (15%) 6 issues (25%) Combined AUD (excl. GST) Casual 3 issues (15%) 6 issues (25%)
AUD (excl. GST)
Double page $16,179 $13,752 $12,134
Double page $11,280 $9,588 $8,460
Full page $9,579 $8,142 $7,184
Full page $7,200 $6,120 $5,400
Half page $6,276 $5,335 $4,707
Half page $4,680 $3,978 $3,510
New Zealand Casual 3 issues (15%) 6 issues (25%) Loose insert rates
AUD (excl. GST)
Double page $6,697 $5,693 $5,022
Weight 0-5g 6-10g 11-15g 16-20g
Full page $3,443 $3,028 $2,672
Cost per ‘000 $165 $245 $310 $375
Half page $2,293 $1,949 $1,718
Special position loadings Acuity EDM rates
Outside back cover 30%
Inside front cover 20% 1 banner 2 banners 3 banners
Inside back cover 15% EDM $2,000 $1,750 per banner $1,500 per banner
First double page 15%
Right-hand page 10% Website rates
(first half of book)
Native content amplification rates
Geo-target 1 month 6 months
Amplify your print article on the Acuity website, $4,000 per article
Acuity EDM, and Acuity socials in addition to print media rate Leaderboard, Skyscraper Australia $3,500 $2,500 per insertion
(MREC available on mobile only)
New Zealand $2,000 $1,500 per insertion
PAGE 11Deadlines
Print advertising Digital advertising deadlines
Issue Booking deadline Material deadline Delivered to CA ANZ
Booking deadline
members
Apr/May 2020 Feb 20, 2020 Feb 27, 2020 Apr 1, 2020 4 weeks before live date
June/July 2020 Apr 23, 2020 Apr 30, 2020 June 1, 2020 Material deadline
Aug/Sept 2020 June 25, 2020 July 2, 2020 Aug 3, 2020
2 weeks before publication
Oct/Nov 2020 Aug 21, 2020 Aug 28, 2020 Oct 1, 2020
Dec/Jan 2021 Oct 23, 2020 Oct 30, 2020 Dec 1, 2020
Loose insert advertising
Native content deadlines Issue Booking deadline Insert delivery Delivered to CA
deadline ANZ members
Apr/May 2020 Mar 2, 2020 March 9, 2020 Apr 1, 2020
Issue Booking deadline Final client approval Delivered to CA ANZ
members June/July 2020 May 4, 2020 May 11, 2020 June 1, 2020
Apr/May 2020 Jan 20, 2020 Feb 20, 2020 Apr 1, 2020 Aug/Sept 2020 July 6, 2020 July 13, 2020 Aug 3, 2020
June/July 2020 Mar 23, 2020 Apr 23, 2020 June 1, 2020 Oct/Nov 2020 Sept 1, 2020 Sept 8, 2020 Oct 1, 2020
Aug/Sept 2020 May 25, 2020 June 25, 2020 Aug 3, 2020 Dec/Jan 2021 Nov 3, 2020 Nov 10, 2020 Dec 1, 2020
Oct/Nov 2020 July 28, 2020 Aug 28, 2020 Oct 1, 2020
Dec/Jan 2021 Sept 29, 2020 Oct 30, 2020 Dec 1, 2020
PAGE 12Magazine material specifications
Material submission
Insertion Trim size (H x W) Type / Design Bleed ( H x W ) Left/right hand pages on double-page spreads are to be noted at the end of
area (H x W) the booking number, e.g. 12345678ABL / 12345678ABR.
Double-page spread To be supplied as
two single pages The order of consecutive advertisements is to be noted in the material
Full page 275mm x 210mm 259mm x 285mm x 220mm
instructions. Please contact production (adproduction@news.com.au) prior
194mm to sending revised files to ensure that the correct material appears.
Half-page vertical 275mm x 100mm 259mm x 84mm 285mm x 110mm
PROOFS: For accurate colour reproduction, all advertising material must
Half-page horizontal 135mm x 210mm 119mm x 145mm x 220mm
be accompanied by a 3DAPv3 colour proof created from the supplied file
194mm
at 100%. Medium Rare Content uses guidelines for ISO 12647-2 (3DAPv3),
Third-page vertical 275mm x 70mm 259mm x 54mm 285mm x 80mm
a standard for proofing and printing.
Medium Rare Content only accepts advertising material via Quickcut/Adsend In order to verify that a proof is in compliance with the 3DAPv3 proofing
or SENDlite. For more information regarding these providers please contact: requirements, each proof must be supplied with a 3DAPv3 endorsed control
strip printed next to the advertisement.
Quickcut/Adsend (Adstream): Web: adsend.com.au
Email print@adstream.com.au Phone: 1300 768 988 (Australia only) No responsibility will be taken for print colour reproduction when a 3DAPv3
colour proof is not supplied. For more information regarding 3DAPv3 proofing
NOTE: When uploading advertising material via Quickcut do not include crop
guidelines, visit 3dap.com.au
marks on the PDF file, as these will be automatically generated.
FILE FORMAT: Medium Rare Content uses 3DAPv3 separation profiles
SENDlite: Web: mediumrare.sendlite.net Tel: +61 2 9818 1965
(3DAPv3PAPERTYPE-3_280_F45.icc), an Australian standard for proofing and
When supplying advertising material it is essential that you supply your printing. Files to be created in PDF version 1.3 or 1.4. PDF files to be supplied
complete booking number (including the 2 letters at the end) e.g. 12345678AB, in CMYK format with all fonts embedded into the file. RGB or spot colour
also please ensure that the on sale date and magazine name are entered. files will be rejected. PDF files need to be supplied as single page files, unless
supplying gatefold PDF files.
DISCLAIMER: While Medium Rare Content is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the
responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not
supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material. Advertising material
must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence
i.e. – MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.
PAGE 13Contact us STEVE KOUTSOUKOS FOR EDITORIAL ENQUIRIES Head of Sales, Business & Entertainment acuityeditorial@mediumrarecontent.com Phone: +61 2 8114 8938 Email: steve.koutsoukos@mediumrarecontent.com ISABELLA SEVERINO NSW Advertising Manager Phone: +61 2 8114 8916 Email: isabella.severino@mediumrarecontent.com GEOFF HALPIN NSW Senior Account Manager Mobile: +61 2 8114 8974 Email: geoff.halpin@mediumrarecontent.com STUART TOVEY NZ Business Development Manager Phone: +64 21 711 606 Email: stuart.tovey@mediumrarecontent.com PAGE 14
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