MEDIA KIT 2021 THE MAGAZINE OF EXTRAORDINARY GENTLEMEN - Magazine Premium
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Illustration PREMIUM
THE MAGAZINE OF EXTRAORDINARY GENTLEMEN
MEDIA KIT
2021
MEDIA KIT 2021
THE UNIQUE LIFESTYLE
MAGAZINE FOR MEN IN THE
GREAT REGION
Launched in 2012, PREMIUM is the one and only men’s magazine in the
Luxembourg and French border.
PREMIUM stands out from other magazines in its large format, its alive and
rhythmic pages. It is intended to men who evolve in privileged universes, curious
about innovations and in love with beautiful things.
PREMIUM values its advertisers.
THE MAGAZINE OF EXTRAORDINARY GENTLEMEN
MEDIA KIT 2021
ORIGINAL AND VARIED CONTENT
PREMIUM claims international content, with interviews of celebrities and
typically masculine columns.
LIFESTYLE
FLAVOURS
CAPITAL
DECO
CULTURE
WATCHES
HIGH-TECH
POWER
LUXGEARS
SPORT
MEDIA KIT 2021
READERS
STATISTICS*
92% Age : 92% of the readership between 35-65 years.
35-65 YEARS Socio-professional category : 51% of managers and entrepreneurs, 22%
OLD managers and top managers, 19% liberal professions and 8% others (athletes,
artists, institutions, politicians and retirees... ).
Gender : 83% of the readership is male, 17% female.
92%
*Study conducted on a panel of 1102 readers
Distribution area Luxembourg edition : 89% sent to the Grand Duchy, 7%in
SPC+/++ France, 3% in Belgium and 1% Other (Switzerland, Monaco, Netherlands).
Distribution : 73% for the centre and its periphery, 10% for the south, 9% for the
east and 8% on the north.
Shooting fashion / september 2018 / Christian Wilmes
MEDIA KIT 2021
LUXEMBOURG
EDITION
6000 DIFFUSION
SHIPMENTS FRANCE
EDITION PREMIUM is distributed in 200 selected establishments.
POSTAL 1500
SHIPMENTS
Golf courses, high-end car dealerships, Design & Luxury hotels (rooms, bar, lobby,
restaurant), “chic” shops for men, treatment centers, hairdressers, fitness clubs,
2500 POSTAL tennis clubs, equestrian centres, semi-gastronomic and gastronomic restaurants,
watchmaking, jewellery, private circles, VIP lounge from the airport...
DEPOSITS 3500
DEPOSITS PREMIUM is sent by registered mail to liberal professions (notaries, doctors,
etc.) and VIP subscribers.
MEDIA KIT 2021
CALENDAR OF SPECIAL THEMES 2021
N° 41 FEBRUARY N°42 APRIL N°43 JUNE N°44 SEPTEMBER N°45 NOVEMBER
SPECIAL MOTORS SPECIAL SPECIAL SPECIAL FASHION SPECIAL WATCHES
HOME & DESIGN BELGIUM AND STYLE
OFF-SERIES SPECIAL LADIES
PREMIUM Women’s Special appears twice a year. These off-series for
today’s women, affirmed and in love with the good and nice things. With this
special series, readers will discover the trends in fashion, lifestyle, automotive,
watchmaking and jewellery or still art.
SPRING/SUMMER FALL/WINTER
MEDIA KIT 2021
DATES OF PUBLICATIONS
NUMBER PUBLICATION FILES DEADLINE
N°41 FEBRUAR 10 FEBRUAR 20 JANUARY
N°42 APRIL 21 APRIL 02 APRIL
N°43 JUNE 25 JUNE 08 JUNE
N°44 SEPTEMBER 22 SEPTEMBER 01 SEPTEMBER
N°45 NOVEMBER 30 NOVEMBER 09 NOVEMBER
OFF-SERIE SPÉCIAL LADIES
SPRING-SUMMER 25 MARCH 03 MARCH
FALL-WINTER 29 OCTOBER 08 OCTOBER
MEDIA KIT 2021
MAGAZINE FORMATS AND PRICES
Prices excl. tax Double page Page 1/2 vertical or horizontal Page
2nd cover 3 700 e
3rd cover 3 350 e
4th cover 4 900 e
1/2 Page 240 x 170 mm
2nd cover panoramic 4 500 e (+3 mm of edges lost)
Full page 2 200 e
Double page 480 x 340 mm Page 240 x 340 mm 1/2 Page 120 x 340 mm
Double page 3 350 e (+3 mm of edges lost) (+3 mm of edges lost) (+3 mm of edges lost)
1/2 page 1 100 e
Informercial (panoramic format) 3 900 e
Informercial (one page) 2 350 e
Frequency : Bimestrielle (5 issues / year + 2 out of series)
Preferred location + 20% Edition : 8500 copies
Contact us for any specific requests: insertion, supplement, brochure, glued THE MAGAZINE OF EXTRAORDINARY GENTLEMEN (6000 nominative shipments)
PVC card, double cover page ... Broadcast : Free Deposits, Letters and Subscriptions
Pagination : Min. 96 pages + 4 covers
Weight : Couv. 250g / Int. 110g
Language : French
Magazine size : 240 x 340 mm
Binding : PUR pasted square back
File formats : pdf, eps, jpg / 300dpi
Control of circulation and circulation by a certified organisation
MEDIA KIT 2021
MAGAZINE FORMATS AND PRICES- FRANCE EDITION
A special edition of PREMIUM is also available in France in the towns of Thionville/Metz in the most beautiful shops in the city as well as by mail
order. This edition includes a specific local news section at the beginning of the magazine as well as reports on local events.
Prices excl. tax Double page Page 1/2 vertical or horizontal Page
2nd cover 2 300 e
3rd cover 1 900 e
4th cover 2 900 e
1/2 Page 240 x 170 mm
2nd cover panoramic 2 800 e (+3 mm of edges lost)
Full page 1 200 e
Double page 480 x 340 mm Page 240 x 340 mm 1/2 Page 120 x 340 mm
Double page 1 800 e (+3 mm of edges lost) (+3 mm of edges lost) (+3 mm of edges lost)
1/2 page 700 e
Informercial (panoramic format) 2 300 e Frequency : Bimestrielle (5 issues / year + 2 out of series)
Informercial (one page) 1 400 e Edition : 8500 copies
THE MAGAZINE OF EXTRAORDINARY GENTLEMEN (6000 nominative shipments)
Broadcast : Free Deposits, Letters and Subscriptions
Pagination : Min. 96 pages + 4 covers
Weight : Couv. 250g / Int. 110g
Language : French
Preferred location + 20%
Contact us for any specific requests: insertion, supplement, brochure, glued
Magazine size : 240 x 340 mm
PVC card, double cover page ... Binding : PUR pasted square back
File formats : pdf, eps, jpg / 300dpi
Control of circulation and circulation by a certified organisation
MEDIA KIT 2021
THE SITE AND THE NEWSLETTER
The Premium site is the portal of luxury news in Luxembourg and in the great
region. Being present on PREMIUM is the guarantee of a luxurious and
qualitative audience !
FORMATS ET PRICES
Prices excl. tax
Leaderboard site (1 month) 300 e
Leaderboard newsletter (1 month) 300 e
Leaderboard site Banner newsletter
1 file for computer screen 728 x 250 pixels
2560px X 430px (pixels)
in format JPG, 72 dpi, maximal
quality
+ 1 file for smartphone
1440px X 575px (pixels)
in format JPG, 72 dpi, maximal
qualityMEDIA KIT 2021
SAVEURS
|
GASTRONOMIE LA SÉLECTION DU CONCIERGE THE CONCIERGE SECTION
TABLE EN FÊTES
Lorem ipsum dolor sit amet, consectetur adipiscing elit,
sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Par Tom Meyer
CHAMPAGNE PERRIER JOUET
BULLES DE PLAISIR
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
Author of the Boulevard-Royal Blog and the gastronomic events La Table du
Concierge, « the Concierge » Tom Meyer offers his selection of wines, spirits and
fine food in each issue. A great opportunity to put your brand in the spotlight!
cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum
PRICE
Prices excl. tax
Placement of a product 500 e
BIÈRE RÉSERVE ROYALE CAVIAR CAVIAR AQUATIR
ELIXYR ROYAL PÉPITES DE LA MER
Lorem ipsum dolor sit amet, consectetur adipiscing elit, Lorem ipsum dolor sit amet, consectetur adi-
sed do eiusmod tempor incididunt ut labore et dolore piscing elit, sed do eiusmod tempor incididunt
magna aliqua. Ut enim ad minim veniam, quis nostrud ut labore et dolore magna aliqua. Ut enim
exercitation ullamco laboris nisi ut aliquip ex ea commodo ad minim veniam, quis nostrud exercitation
consequat. Duis aute irure dolor in reprehenderit in ullamco laboris nisi ut aliquip ex ea commodo
voluptate velit esse cillum dolore eu fugiat nulla pariatur. consequat. Duis aute irure dolor in reprehen-
Excepteur sint occaecat cupidatat non proident, sunt in derit in voluptate velit esse cillum dolore eu
culpa qui officia deserunt mollit anim id est laborum fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum
PREMIUM 2MEDIA KIT 2021
EVENTS / WONDERFAIR
Created in 2015 and exclusively devoted to watchmaking, the Watchfair
Luxembourg became Wonderfair. A concentrate of excellence where virtuosos
watchmakers, prestigious vehicles and singular artists exhibit during this event
dedicated to the «exception».
Wonderfair is an annual event dedicated to the aesthetes, amateurs and
collectors. A discovery of excellence, where fascinating universes mixing
exceptional watchmaking (with the biggest independent creators in the world),
bespoke jewelery, prestigious vehicles and singular artists meet. A complete
universe of luxury and beauty. The event is taking place
on the prestigious site of the Neumunster Abbey, and hosts more than 600
selected people, invited or registered in advance. A public warned, greedy for
beautiful things.MEDIA KIT 2021
EVENTS / POLO TOURNAMENT
In partnership with the Roude Léiw Polo Club, Premium is working to put this
discipline in the spotlight while respecting the polo lifestyle. During a weekend
in July, the tournament will bring together local and international players,
animated by passion and conviviality. On this green stretch of the Luxembourg
/ Merl field, this polo tournament offers a glamorous and warm moment at
a time. While the teams compete, the visitors (1500 estimated visitors for
the entire tournament) can discover this sport as well as prestigious artists
and craftsmen intalled in the pagodas. A VIP offer is put in place, both for
a demanding clientele than the guests of the partners. Under the tent that
is reserved for them, a very special program: champagne, gourmet dinner,
pretigious and charitable raffle, and finally a brunch for the closing Sunday.
This event is modeled for the curious, amateurs or enthusiasts, and mixes with
country and chic perfection.MEDIA KIT 2021
EVENING / PREMIUM CALENDAR
Since 2016, in December, a launch party has been given occasionally the
release of the PREMIUM Calendar. Carte blanche to a photographer for
his artistic vision of the year. The evening of the Premium Calendar brings
together our best customers during a prestigious evening, after which they are
presented with their edition of the calendar. A friendly event where glam and
art mingle for the pleasure of the eyes.MEDIA KIT 2021
EVENTS / THE EVENING OF EXCELLENCE
An evening of poetic and tasteful discoveries with the Best Workers of France. The Evening
of Excellence is a moment, a unique experience that opens us the universe of exceptional
craftsmen, with unparalleled and traditional know-how. Between Best Workers of France,
big ‘toques’ and other internationally recognized labels, many master craftsmen will make
the trip especially to share this unique evening, embroidered to delight the eyes and taste
buds. The Evening of Excellence is made for the curious, lovers of beautiful and good
things. A discovery of excellence, mastery, where eminent workers working in the trades
of mouth and craft work to make you spend a unique evening. An encounter with those
who perpetuate the craft heritage and make their passions, exceptional trades. More
than craftsmen, many «masters» will be present, halo of the MOF title ‘Meilleur Ouvrier
de France’ of international renown. The Evening of Excellence is a gala dinner that brings
together a hundred guests sorted on the shutter, where swirling prodigies, for a poetic and
tasty moment
MERCREDI 18 AVRIL 2018
SCHÉISS AUX ARQUEBUSIERS
- LUXEMBOURG -A publication THE MAGAZINE OF EXTRAORDINARY GENTLEMEN Publication Director Publicity France and Luxembourg David Bail Anne Ciancanelli Fatiha Grini David@magazinepremium.lu Tél. : +352 691 644 007 Tél. : +33 6 30 70 66 70 Tél. : +352 691 598 720 Email : anne@magazinepremium.lu Email : tara@magazinepremium.lu
You can also read
