MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU

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MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
MEDIA PACK                2021/22
We will connect your brand to more than 18,000 Bournemouth University students.

                                                   SUBU
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
CONTENTS                                                                    STUDENT TIMELINE

                                                              SEPTEMBER                           OCTOBER                               NOVEMBER
                                                        Wed 1: Sustainability Challenge   Black History Month                  Mon 1-Fri 5: Bournemouth
                                                        Launches (see p13)                Wed 20: SUBU Volunteer Fair          Graduation Ceremonies
                                                        Sat 18/Sun 19: Move-In Weekend                                         Wed 3: Sustainability Challenge -
                                                        Mon 20: Semester 1 Starts                                              The Final (see p13)
                                                        Mon 20: Student Loan Payment                                           Wed 10: SUBU Green Day
                                                        Sat 25: Freshers Fair (see p4)                                         Mon 22 Nov-Wed 22 Dec:
                                                                                                                               Disability History Month

                                                               DECEMBER                            JANUARY                              FEBRUARY
                                                        Mon 20: Winter Break Begins       Fri 7: Winter Break Ends             LGBT+ History Month
                                                                                          Mon 10: Student Loan Payment         Tue 1: Refreshers Fair (see p11)
                                                                                          Mon 17-Fri 28: Exam Period           Mon 7-Sun 13: National Student
                                                                                          Mon 31: Semester 2 Starts            Volunteering Week
                                                                                                                               Mon 21 Feb-Sun 6 Mar: Ethical
Why are students so important to you?         3                                                                                Trade Fortnight

Freshers Fair                                 4
Arrivals Key Marketing                        5                  MARCH                                APRIL
Digital Activations                           6         Women’s History Month             Asian, Arab and Ethnic Minority
                                                        Tue 29: One World Day             History Month
Digital Package Deals                         7                                           Mon 4: Student Loan Payment
Posters                                       8                                           Mon 4-Fri 22: Spring Break
                                                                                          Mon 25: Term 3 Starts
Leaflets and Vinyls                           9                                           Mon 25: The Big Give Launches
                                                                                          (Donation Campaign)
In-Person Activations                        10
Experiental Marketing at Key Events           11                    M AY                              JUNE
Event and Campaign Sponsorship                12        Wed 4: Varsity Trophy             Sat 11: Summer Ball (see p11 & 13)
Nerve Student Media                           14        (Bournemouth vs Southampton       Fri 24: Academic Year Ends
                                                        Solent - see p11 & 13)
Sponsor a Club or Society                     16        Mon 16-Fri 27: Exam Period

Popular Marketing Packages                    18                                                                               Key dates for students
                                                                                                                               Events you can get involved with
Testimonials                                  19                                                                               Term and holiday dates

 2                          susales@bournemouth.ac.uk                      01202 961461                     www.subu.org.uk/marketing
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
WHY ARE STUDENTS SO IMPORTANT TO YOU?

Why advertise with us?                                  National Spending Figures

The Students’ Union at Bournemouth University
(SUBU) is the best place to help you start a
conversation with over 18,000 students!

Many of our students are moving away from
home for the first time and are deciding which
brands best suit their needs. This presents the
perfect opportunity to showcase your brand and
create long-term brand loyalty with this highly
sought after demographic.
                                                                   £23 BILLION                                £2 BILLION                   £3.5 BILLION
SUBU is affiliated with Bournemouth University,                       ANNUALLY                                SOCIALISING                        ON FOOD
giving us exclusivity to allow clients to market to
BU students. We are a brand that BU students
                                                                     BAM Agency Ltd
acknowledge and trust, we have an in depth                           www.bamuk.com/access-expendable-cash

understanding of our student population and
will work with you to fine tune your messages.
                                                        Bournemouth Spending Figures
  Brand Loyalty After the first 3 months, students’
                                                        Bournemouth University students alone spend over £125 million annually.
  start to form habits and build brand loyalty.

  Early Adopters Students are generally early
  adopters, experiencing a milestone in their life
  and a taste of independence.

  Community Environment The nature of the
  University community allows for relationships
  between brands and students to take hold faster.

  Giving Back SUBU is a non-profit charity,                  £58 MILLION                          £28 MILLION           £15 MILLION               £10 MILLION
  so any profit generated from marketing and             ON ACCOMMODATION                        ON FOOD & DRINK        ON RECREATION             ON TRANSPORT
  sponsorship goes back into our day-to-day
  work supporting students to succeed.
                                                        Economic Impact Report

                            susales@bournemouth.ac.uk                             01202 961461                       www.subu.org.uk/marketing                   3
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
FRESHERS FAIR                 SATURDAY 25 SEPTEMBER 2021

    SUBU’s Freshers Fair is a huge exhibition that is free to attend for over 18,000 Bournemouth University and Arts University
Bournemouth students. Included in the fair are all SUBU’s clubs and societies, BU sports teams, local and national businesses, live
 entertainment, sports demos, music, food and drink! It’s officially one of the best Freshers Fairs in the country, regularly winning
                                           awards in the national BAM Marketing Survey!

                                                                                  LARGE VEHICLE                        STANDARD VEHICLE

                                                                          WiFi                     FREE        WiFi                                           FREE

                                                                          Power                    FREE        Power                                          FREE

                                                                          Outdoor Display Space                Outdoor Display Space
                                                                                                   £1200                                                    £1000
                                                                          3m x 12m                             3m x 5m

          PLATINUM                                 GOLD                              SILVER                                        BRONZE
                                                                                                                Only available for charity and non-profit organisations.

WiFi                   FREE        WiFi                     FREE          WiFi                     FREE        WiFi                                           FREE

Power                  FREE        Power                    FREE          Power                     £50        Power                                          FREE

Premium Indoor Spot                Indoor Spot                            Outdoor Boulevard                    Indoor Spot
                       £1250                                £950                                   £650                                                      £200
4m x 1m Table                      2m x 1m Table                          3m x 3m Gazebo                       2m x 1m Table

 4                    susales@bournemouth.ac.uk                    01202 961461                   www.subu.org.uk/marketing
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
ARRIVALS KEY MARKETING

                £250                                        £250                                            £400                                        £350

  STUDENT WELCOME MAP                          HALLS OF RESIDENCE                                   FRESHERS FAIR                          PRE-ARRIVALS E-SHOT
    A detailed double-sided map of            LEAFLET DISTRIBUTION                                   DIG IN BAGS                          The Pre-Arrivals E-Shot has a reach
 Bournemouth town centre, Lansdowne         2,800 leaflet packs are distributed on         Insert 4000 of your leaflets or samples in    of over 14,000 students, including the
  and Talbot Campus, illustrating key     Friday 17 September, ready to reach over          the bags given out at Freshers Fair, for       complete up-to-date list of 4,500
   landmarks and venues. Maps are           6,000 students on move-in weekend.                  thousands of students to enjoy.                     newcomers to BU.
   available across arrivals weekend.     Leaflets for this halls drop are required by
          5000 maps printed,                   4pm on Monday 13 September.
     advert dimensions 80x50mm.               See all distribution dates: page 9

                                                                             PACKAGE DEALS

            PLATINUM                                       GOLD                                           SILVER                                     BRONZE

Gold Freshers Fair Stand      £850        Pre-Arrivals E-Shot                £350          Student Welcome Map              £250        Halls Leaflet Distribution      £250

Pre-Arrivals E-Shot           £350        Student Welcome Map                £250          Halls Leaflet Distribution       £250        Freshers Fair Dig In Bags       £400

Student Welcome Map           £250        Halls Leaflet Distribution         £250          Freshers Fair Dig In Bags        £400

Halls Leaflet Distribution    £250        Freshers Fair Dig In Bags         £400

Freshers Fair Dig In Bags     £400

 20% Discount (£420!)         £1680        15% Discount (£188!)             £1062           10% Discount (£90!)              £810        5% Discount (£32.50!)         £617.50

                             susales@bournemouth.ac.uk                              01202 961461                          www.subu.org.uk/marketing                          5
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
DIGITAL ACTIVATIONS
                                             Cost-effective digital marketing options: direct, quick, trackable and allows direct crossover onto your media channels.

                                                                                                                                                                90px

                                                                            1000px
1080px

                                                                                                                    500px
                                                                                                                                                                                      728px

                           1920px                                                    600px                                           600px

                 DIGITAL SCREENS                                    STUDENT E-SHOT (SOLUS)                         STUDENT E-SHOT (TRIPLE)                           STUDENT E-SHOT ADVERT
          We have 3 landscape screens, showing 6                 Have your campaign delivered directly to an    Be one of three organisations featured in an        Have a leaderboard advert for your
         slides for 10 seconds each in key locations,                audience of over 14,000 students.                e-shot to over 14,000 students.             campaign featured as part of the weekly
           receiving over 4,000 views a day: Poole                                                                                                                 e-shot that students rely on to find out
             House Atrium, Dylan’s Bar Entrance                                                                                                                           about news and events.
          and Ground Up Cafe (facing busy queue)

                     £300 per month                                             £350 per send                                 £150 per send                                   £150 per send

         60px

                                                                                                                                                                   1000px
                                                        1080px

                                                                                                                                                                             TWITTER/

                                                                                                                             630px
                                                                                                                                       FACEBOOK                             INSTAGRAM
                            468px

                                                                                                                                             1200px
                                                                                                                                                                              1000px
                                                                                     1920px

                WEB BANNER ADVERT                            HOMEPAGE CAROUSEL ADVERT                                                           SOCIAL MEDIA POSTS
         Feature your campaign on every page of the                Your message can be delivered direct to                    Reach students directly through the SUBU social media channels.
         SUBU website, to an annual audience of over                all visitors to the SUBU homepage. This
                           1 million!                               is limited to one advert per week so be                                     15,750         12,250         5,000
                                                                             sure to book in advance.

                     £300 per month                                             £100 per week                                                            £50 per post

           6                             susales@bournemouth.ac.uk                                        01202 961461                           www.subu.org.uk/marketing
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
DIGITAL PACKAGE DEALS

    EVENT SPONSORSHIP PACKAGE                                 SOCIAL MEDIA PACKAGE                       DIGITAL CAMPAIGN PACKAGE

Advert on Ticket Page (1 month)       £400           4 Social Media Posts                  £200    Student E-Shot (Solus)       £350
                                                         15,750 likes
Student E-Shot Advert                 £150                                                         Social Media Package         £200
                                                         12,250 followers

Web Banner Advert (1 month)           £300               5,000 followers                           Digital Screens (1 month)    £300

 10% Discount (£85!)                  £722            25% Discount (£50!)                  £150     15% Discount (£128!)        £722

                         susales@bournemouth.ac.uk                          01202 961461          www.subu.org.uk/marketing         7
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
POSTERS
       SUBU has over 40 x A2 and 6 x A0 poster sites available for commercial clients across Talbot and Lansdowne Campuses.
                  This traditional marketing is straight in students’ eye-line, with valuable high-footfall locations.

Bookings can be made all year round but you only pay for the 35 teaching weeks. You can extend your booking if your requested period includes a student break.

                                                                                                                         1800mm
                                                                  1189mm
            594mm

                       420mm                                                  841mm                                                1200mm

                    A2 POSTERS                                             A0 POSTERS                                     SIX SHEET POSTERS

1 Poster (1 week)                         £20         1 Poster (1 week)                         £35          1 Poster (1 week)                             £50

1 Poster Print*                           £4          1 Poster Print*                           £10          1 Poster Print*                               £20

4 Posters (1 month)                      £320         1 Poster (1 month)                        £140         1 Poster (1 month)                           £200

4 Posters (35 weeks)                    £2800         1 Poster (35 weeks)                      £1225         1 Poster (35 weeks)                         £1750

                       DEAL                                                   DEAL                                                 DEAL
4 Poster (35 weeks)                     £2800         1 Poster (35 weeks)                      £1225         1 Poster (35 weeks)                         £1750

 15% Discount (£420!)                   £2380           15% Discount (£184!)                    £1041         15% Discount (£263!)                        £1487
                                                                                                                                       *all print requires 3mm bleed

 8                        susales@bournemouth.ac.uk                          01202 961461                   www.subu.org.uk/marketing
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
LEAFLETS AND VINYLS
                                        LEAFLET DISTRIBUTION                                                        DYLAN’S BAR TABLE VINYLS

              HALLS OF RESIDENCE                                              ON CAMPUS                    Promote your brand in the popular Dylan’s Bar
                                                                                                           with one of our limited slots for a vinyl across a
Every month SUBU delivers deals and                    Why not book a promotional table in the busy
                                                                                                           table surface.
information packs to student postboxes across          Poole House Atrium, with average footfall of
16 halls of residence, meaning 2,800 of your           4,000 students per day. This is ideal for face-
leaflets reach over 6,000 students.                    to-face promotion and if you want to distribute
                                                       your leaflets on campus, you must book a table.
Due to postbox sizes, A5 flyers (210mm x 148mm)
are encouraged, with the maximum acceptable
size being A4 (297mm x 210mm).                         Promotional Table                         £200

2021/22 Dates:       Friday 17 September               2 Social Media Posts (£100 value)         FREE
                     Friday 1 October
                     Friday 5 November
                     Friday 7 January
                     Friday 4 February
                     Friday 4 March

                                                                                                                           800mm
                     Friday 6 May
Leaflets required 4pm, Monday before distribution.

Post to:   Andy Elsey, SUBU, The Student Centre,
           Fern Barrow, Poole, Dorset, BH12 5BB                                                                                    800mm

Single-Delivery Printing (2,800 x A5)      £65                                                             1 Table (1 week)                             £30
                                                       Alternatively, you can book our Promo Team to
                                                       promote your brand and distribute your leaflets.
2-Delivery Printing (5,600 x A5)           £70                                                             1 Vinyl Print                                £20

Single Halls Delivery                                  Promo Team (per person/per hour)           £20                              DEAL
                                           £250

                        DEAL                           You can also display your leaflets on SUBU          5 Table Stickers (1 month)                   £600
                                                       reception, a busy location at the heart of the
7 x Halls Delivery                         £1750       Student Centre on Talbot Campus.                    5 x Printing: Regular Price £100             FREE

 15% Discount (£263!)                      £1487       Leaflet Rack                              £200       Total                                       £600
                                                       (1000 leaflets for 1 month)

                           susales@bournemouth.ac.uk                             01202 961461             www.subu.org.uk/marketing                         9
MEDIA PACK 2021/22 We will connect your brand to more than 18,000 Bournemouth University students - SUBU
IN-PERSON ACTIVATIONS
With an average daily footfall of 4,000
students, our promotional stands at key events
or on campus are ideal for product sampling,
leafleting, data capture, competition sign-ups,
face-to-face interaction, informal interviews,
brand awareness, product launch, research or
testing - and more!

Included free with all promotional stands are:
WiFi, parking and electric power. Plus all
bookings receive two social media posts, one
the day before and one on the day of your visit.

                                                            CENTRAL BOULEVARD STAND                                   CENTRAL ATRIUM STAND

                                                      At the centre of Talbot Campus outside the            We offer exhibitor table in the busy Poole House
                                                      Students’ Union and Bournemouth University            Atrium on Talbot Campus, BU’s biggest site.
                                                      sports centre SportBU, we have a semi-circle          This is home to the university’s main reception,
                                                      along the central boulevard exhibition space.         Starbucks, the Union Shop, Dylan’s Bar and is
                                                      In this ideal position at the heart of the campus,    the main walkway between the bus stop and
                                                      SUBU can accommodate a range of activities            university lecture buildings and study spaces.
                                                      from large scale installations and branded
                                                      vehicles to simpler or pop-up displays.               With students travelling to and from lectures all
                                                                                                            day, this is an ideal location for brand activations.

                                                      Promotional Table - Outdoor                           Promotional Table - Indoor
                                                                                                 £300                                                    £200
                                                      3m x 3m                                               2m x 2m

10                        susales@bournemouth.ac.uk                       01202 961461                     www.subu.org.uk/marketing
EXPERIENTIAL MARKETING AT KEY EVENTS

             REFRESHERS’ FAIR                                    THE VARSITY TROPHY                                    SUBU SUMMER BALL
             TUESDAY 8 FEBRUARY                                      WEDNESDAY 4 MAY                                      SATURDAY 11 JUNE

SUBU’s Refreshers’ Fair is taking place on            Book your experiential marketing at the heart        The SUBU Summer Ball is far more of a one-day
Tuesday 1 February 2022, from 10am to 3pm. An         of this annual sports tournament that sees           festival than a formal ball and has been a staple
exciting exhibition with an average attendance        BU sports teams take on Southampton Solent           of the student calendar for over 25 years. It’s the
of over 4,000 students.                               University - with 3,000 students in attendance.      climax to the academic year and has an impact
                                                                                                           way beyond our postcode!
Included in the event are local and national          Your booking includes a 6m x 6m display area
businesses with sports teams, clubs, societies        and space for a 2m x 1m vinyl banner, to be          With an annual attendance of 7,500 students,
and demonstrations offering free samples,             hosted on a central pitch for the duration of the    the SUBU Summer Ball is the biggest event of its
discounts and other engagements.                      tournament - including the final match!              type in the country!

Central Boulevard Stand                               6m x 6m Marketing Zone
                                          £350                                                  £500       3m x 3m Marketing Zone                     £500
Outdoor - 3m x 5m                                     + 2m x 1m Banner Space
Student Centre Stand
                                          £250
Indoor - 2m x 1m
Non-Profit: Student Centre Stand
                                          £100
Indoor - 2m x 1m

                          susales@bournemouth.ac.uk                       01202 961461                    www.subu.org.uk/marketing                       11
EVENT AND CAMPAIGN SPONSORSHIP
Sponsoring a SUBU event represents
an opportunity for your organisation
to directly position itself within the
goodwill and reputation of these key
Students’ Union and Bournemouth
University events that are at the heart
of the student experience.                       FRESHERS FAIR
                                                         SATURDAY 25 SEPTEMBER 2021                               THURSDAY 5 MAY 2022
                                                 SUBU’s Freshers Fair is a huge exhibition that        The SUBU Awards is a night of celebration of
                                                 sees attendance of over 6,000 students.               BU students’ achievements. SUBU Awards is
                                                 Included in the fair are all SUBU’s clubs and         a platform to recognise the fantastic work
                                                 societies, BU sports teams, local and national        undertaken by our students.
                                                 businesses, live entertainment, sports demos,
                                                 music, food and drink! It’s officially one of the     The awards are an opportunity to reflect
                                                 best Freshers Fairs in the country, regularly         on the year, showcase student talent and
                                                 winning awards in the BAM Marketing Survey!           most importantly celebrate student success,
                                                                                                       whether that’s sustainability heroes, course
                                                                                                       reps, an amazing society or just a dedicated
                                                                                                       individual who embodies SUBU values to
                                                                                                       honour. It’s our way of saying thank you.

                                                            SPONSORSHIP PACKAGE                                  SPONSORSHIP PACKAGE

                                                 Platinum Stand                                        2 VIP Invitations - Dine and Present an Award
                                                 Logo on all Freshers Fair Marketing Materials         Logo on all SUBU Awards Marketing Materials
                                                 Leaflet in Dig In Bag and Logo on Outside             Media Coverage from SUBU and Nerve Media
                                                 Headline ‘In Association With’ Sponsor                Logo on Awards Presentation Screen
                                                 Feature on SUBU Freshers Fair Webpage                 Promotional Stand During the Awards
                                                 Pre-Arrivals E-Shot to over 14,000 Students           Opportunity to Meet SUBU/BU Stakeholders
                                                 Entrance Banner and Flags at the Fair

                                                 Only 1 Headline Sponsor                   £5000       Only 4 Partner Sponsors                £1500

12                   susales@bournemouth.ac.uk                      01202 961461                     www.subu.org.uk/marketing
EVENT AND CAMPAIGN SPONSORSHIP

          WEDNESDAY 4 MAY 2022                                  SATURDAY 4 JUNE 2022                           OCTOBER 2021-FEBRUARY 2022
Bournemouth University and Southampton               The SUBU Summer Ball is far more of a one-          The SUBU Sustainability Challenge is a
Solent University go head to head for the            day festival than a formal ball and has been        campaign run by the Students’ Union and
annual south coast Varsity! 25 sports teams          a staple of the student calendar for over           Bournemouth University to inspire and help
with over 900 athletes competing in a                25 years. It’s the climax to the academic           make BU more environmentally sustainable.
wide range of matches, including American            year and has an impact way beyond our
football, hockey, netball, cricket, squash,          postcode!                                           Students collaborate on a new idea before
football and rugby.                                                                                      presenting them to a panel of experts in the
                                                     With an annual attendance of 7,500 students,        Final, in an attempt to win a grant to make
The event also includes the It’s A Knockout          the SUBU Summer Ball is the biggest event of        their idea become a reality.
tournament. 300 students in 16 teams from            its type in the country!
the BU halls of residence and SUBU clubs and                                                             This is a great chance to form a meaningful
societies will compete in a classic ‘old school      And the official video and survivors’ photo are     bond with students from different
sports event’ to find the ultimate champion.         among SUBU’s most popular social posts.             programmes across the University.

          SPONSORSHIP PACKAGE                                  SPONSORSHIP PACKAGE                                 SPONSORSHIP PACKAGE

Experiential Marketing Zone                          Headline ‘In Association With’ Sponsor              Logo on all Sustainability Challenge
Social Media and Email Campaigns                     Social Media and Email Campaigns                    Marketing Materials and Certificates
Pitchside Banner                                     Digital Screen Adverts                              Option of Judging Competition
Digital Screen Adverts                               Logo on all Summer Ball Marketing Materials         Social Media and Email Campaigns
                                                     Logo on Main Stage’s Screen                         Digital Screen Adverts
                                                     Entrance Banner and Flags at Summer Ball            2m x 1m Promotional Stand at Final

Partner Sponsor                          £500        Partner Sponsor                         £5000
+ 1 x Additional Pitchside Banner        £150        + Experiential Marketing Zone           £1200       Only 2 Partner Sponsors                 £500

                         susales@bournemouth.ac.uk                     01202 961461                    www.subu.org.uk/marketing                       13
NERVE STUDENT MEDIA
                                                       Nerve Media is run entirely by student volunteers, with hundreds of members across
                                                       online journalism, radio, video and in print reaching tens of thousands of people in
                                                         the local area and beyond, making them an exciting partner for your business.

                                                                                                   NERVE RADIO

                                                                                                           Spot Advert (30 seconds)                    £210

                                                                                                           6 spots per day for 14 days - once an hour from
                                                                                                           10.20am to 4.20pm.

                                                                                                           News Sponsorship Message                    £250

                                                                                                           Broadcast at the start and end of each news
                  CLOTHING                                                                                 bulletin, totalling 8 plays per day for 10 days.
                                                      Broadcasting to the student body 24 hours a
Logo on Nerve T-Shirts                    £500                                                             Breakfast Sponsorship Message               £200
                                                      day, 365 days a year, with 13 hours of scheduled
                                                      talk shows and presenters per day, Nerve Radio       The Nerve Breakfast Show airs from 8-10am on
The only logo featured on Nerve Media t-shirts
                                                      are BU’s voice and listening experience.             weekdays, with your message being broadcast
worn by committee and members will be yours.
These will be worn by presenters during Nerve                                                              at the start and end of the show, and twice more
                                                      Over 250 students regularly dedicate their free      during it. This gives a total of 4 plays per day for
Radio’s FM period, providing a huge opportunity
                                                      time to producing high quality radio, recognised     10 days, with no other adverts during the show.
for presence on campus and in the local area.
                                                      with national awards from bodies such as the
Shirts will also be worn by Nerve TV crew during
                                                      Student Radio Association. Many members have         Drivetime Sponsorship Message               £200
productions, which can take them anywhere
                                                      gone on to work at organisations like BBC Radio
around the country.                                                                                        The Nerve Drivetime Show airs from 4-6pm on
                                                      1 and 1Xtra, Heart Radio and talkSPORT.
                                                                                                           weekdays, with your message being broadcast
                    PRIZES                            Nerve Radio is traditionally broadcast on FM         at the start and end of the show, and twice more
                                                      for two weeks a year - the next period will be in    during it. This gives a total of 4 plays per day for
Supplying prizes to be given away by any of the       Spring 2022. This is a highlight of the calendar     10 days, with no other adverts during the show.
student media groups is a perfect solution if you     and a great chance to promote your brand.                                  DEAL
have limited budget for advertising.
                                                      All advertising and sponsorship opportunities        All Adverts & Sponsorship Messages          £860
We welcome prize donations of any type; your          listed are for the FM period only but we are
company name will be featured in Nerve Media’s        happy to create custom packages throughout
                                                                                                            20% Discount (£172!)                       £688
core output and across social channels.               the year.

14                        susales@bournemouth.ac.uk                       01202 961461                    www.subu.org.uk/marketing
NERVE STUDENT MEDIA
                                                                    NERVE MAGAZINE

Nerve Magazine is SUBU’s official publication,         The magazine is distributed in person at                          ANNUAL SCHEDULE
written by students, for students. Distribution        high footfall locations and is available from
of the print and digital editions each of the six      traditional magazine pick-up points, campus            Freshers     Distributed at Freshers Fair
issues per year attracts a reach of over 5,000         coffee shops, bars, restaurants and is delivered
students.                                              directly to students in halls of residence.
                                                                                                              October

                                                                                                             November

                                                                                                             February      Distributed at Refreshers Fair

                                                                                                               March

                                                                                                                May        Summer Ball and Varsity edition

                                                                                                                             ADVERTS
                                                                                                           Full Page Advert or Advertorial
                                                                                                                                                            £300
                                                                                                           (148mm x 210mm)

                                                                                                            Double Up with Double Page
                                                                                                                                                            £500
                                                                                                            £100 Discount (296mm x 210mm)

                           susales@bournemouth.ac.uk                       01202 961461                   www.subu.org.uk/marketing                           15
SPONSOR A CLUB OR SOCIETY

                                                                                                                             BU SAILING CLUB

                                                                                                        The fastest-growing University Sailing Club in
                                                                                                        the country, with the results to show it!

                                                                                                        The BU Sailing Club has over 40 members, many
                                                                                                        of whom have represented Great Britain.

                                                                                                        Matches: Weymouth and Portland National &
                                                                                                        Sailing Academy National.
                                                          Any sponsorship gained goes directly
                                                          to help the club or society support its
                                                                                                        Training: Ringwood Spinnaker Sailing Club
                                                          function. Additional funds help develop
                                                          the group, their equipment and enter
                                                          competitions.                                             ADDITIONAL ITEMS
                                                                                                        8 x Boats with Sail and Hull Branding
We have over 100 clubs and societies looking                                                            Boat Trailer Branding
for sponsorship, offering a great way for your            INCLUDED IN ALL SPONSORSHIPS
                                                                                                        Club Kit Branding
brand to directly associate itself with the strong
identity, goodwill and success of the individual       Logo on match kit/training wear                   Sponsorship Total                        £2100
clubs and societies within SUBU, Bournemouth           Hyperlinked logo on club page
University and the community.
                                                       Social media coverage on club page
Each of the clubs listed in this Media Pack have       Event coverage via Nerve Media
a detailed sponsorship proposal available.
                                                       2 x Student E-Shot (Solus)               £700
This will give you more information about the
reasonable expenses clubs incur, the proposed          4 x SUBU Social Media Posts              £200
sponsorship fee and the marketing exposure you
can expect to receive. You can read them all on        2 x Promotional Table - Indoors
                                                                                                £400
the SUBU website:                                      2m x 1m

         www.subu.org.uk/sponsorship                    Total Face Value                       £1500

16                         susales@bournemouth.ac.uk                       01202 961461                www.subu.org.uk/marketing
SPONSOR A CLUB OR SOCIETY

                      BU BOAT CLUB                                             BU FALCONS                                          BU BOBCATS

BUBC starts the year with its biggest ever            The BU Falcons (Cheerleading Squad) regularly          A fast-growing sports team that is very
squad and a mission to place both a men’s             compete, finishing in the top three in national        passionate and social. The team is widely
and women’s crew in the British University            competitions in multiple disciplines. This active      followed on campus and attends a range of
Championships top ten.                                club has over 100 members and is involved with         events and socials.
                                                      other sports teams’ fixtures, charity work and
Matches: River Stour & 10+ national racing            partakes in a number of high-profile fundraisers.      Matches: Chapel Gate Sports Ground & national
events per year.                                                                                             University League games.
                                                      Matches: local and national championship events.
Training: Canford School Boat House, River Stour.                                                            Training: Chapel Gate Sports Ground.
                                                      Training: Sir David English Leisure Centre.

            ADDITIONAL ITEMS                                       ADDITIONAL ITEMS                                      ADDITIONAL ITEMS
Annual Training Camp: Logo and                        Banners, Signs and Leaflet Branding                    Fully-Branded Teamwear and
‘In Association With’ Branding                        at Major Events                                        Advertising Boards
7 x Boat & Trailer Branding                           2 x Event Promotional Displays                         Named Partners at All Events and Charity Work
Club Kit Branding                                     Annual Showcase Event Promotional Material             Term-Time Social Media Promotion

 Sponsorship Total                       £2100         2021-22 Sponsors: Specsavers                 £2100     Sponsorship Total                     £2100

                          susales@bournemouth.ac.uk                        01202 961461                     www.subu.org.uk/marketing                    17
POPULAR MARKETING PACKAGES

     THE FULL MARKETING PACKAGE                                    ARRIVALS PACKAGE                                DIGITAL PACKAGE

Freshers Fair Gold Exhibitor Stand      £950           Freshers Fair Gold Exhibitor Stand    £950     Student E-Shot (Solus)         £350

Pre-Arrivals Student E-Shot             £350           Pre-Arrivals Student E-Shot           £350     4 Social Media Posts           £200

Student Welcome Map                     £250           Student Welcome Map                   £250     3 Digital Screens (1 month)    £300

Arrivals Halls Leaflet Distribution     £250           Arrivals Halls Leaflet Distribution   £250

Freshers Fair Dig In Bag Leaflets       £400           Freshers Fair Dig In Bag Leaflets     £400

4 Social Media Posts                    £200

3 Digital Screens (1 month)             £300

4 x A2 Posters (1 month)                £320

Nerve Magazine Full-Page Advert         £300

 20% Discount (£644!)                   £2576           20% Discount (£420!)                 £1680     15% Discount (£128!)          £722

18                         susales@bournemouth.ac.uk                        01202 961461             www.subu.org.uk/marketing
TESTIMONIALS
                                                             Don’t just take our word for it!

                       BAM AGENCY LTD                                        CAMPUS GROUP                                             UNIPRINT LTD

                         Tim Bodenham                                           Daisy Startup                                           Mark Ellson
                        Managing Director                                     Account Manager                                            Director

SUBU is a fantastic platform for clients who           I have been very fortunate to have worked with       We have been working with SUBU for many
want to target the student market. Our job at          the Students’ Union at Bournemouth University        years and we have always tailored marketing
BAM is to find the best route to market for our        on a number of brand activations. Every time         packages to fit our business needs and
clients that will deliver the best results and SUBU    they went above and beyond to accommodate            matching that to the print demands of the
is one of our preferred media suppliers. Their         us and maximise our presence on campus. I            student calendar. Andy is very easy to work with,
media reach is fantastic and always surpass            would highly recommend activating on their           effective at delivering campaigns and reviewing
our expectation and targets. We love working           campus and being involved in their popular           the results of our marketing channels. Hence we
closely with SUBU and the team are an absolute         student events.                                      renew our marketing arrangement every year.
pleasure to work with.

                                 JUST SOME OF THE BRANDS WE HAVE HAD THE PLEASURE OF WORKING WITH

                                                                    Andy Elsey
                                                                    SUBU Sales and Marketing Executive

                                                                    Students’ Union at Bournemouth University,
                                                                    The Student Centre, Fern Barrow,
                                                                    Poole, Dorset, BH12 5BB

                           susales@bournemouth.ac.uk                      01202 961461                     www.subu.org.uk/marketing                     19
UN Sustainable Development Goals

             SUBU is committed to working for a more sustainable, ethical and fair world
              and embeds the UN Sustainable Development Goals in everything we do.

               All prices in this Media Pack are correct at the time of printing and are subject to change.
                                             All prices are subject to 20% VAT.

susales@bournemouth.ac.uk
susales@bournemouth.ac.uk                              01202
                                                       01202 961461
                                                             961461                               www.subu.org.uk/marketing
                                                                                                  www.subu.org.uk/marketing
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