Meetup Africa 2013 Exhibitor manual - Tower Xchange

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Meetup Africa 2013
October 1 and 2, Birchwood Hotel, Johannesburg

        Exhibitor manual

          Tower         Xchange
Meetup Africa 2013                                                        Tower                Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Hello and thank you for sponsoring or exhibiting at the TowerXchange Meetup!

This exhibitor manual should answer all your logistical questions about the event.

Please note that the TowerXchange Meetup exhibition is designed to enable operators and towercos to
select strategic partners on the basis of capabilities and proven track record, rather than on the basis of
who spends most on their booth! Everyone has the same 3m x 3m space, so we don’t encourage you to
spend extra budget on spectacular custom booths or shipping in heavy duty display equipment.
Meetup Africa 2013                                                       Tower                Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Shipping Address and Instructions

All display materials/literature being shipped to the hotel must be labelled up with the event name and
date clearly marked up.

Items may only be delivered to the hotel from 1 day before the conference starts. They will not be
accepted prior to this time. We therefore recommend you bring as much of your display equipment and
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Please advise if you have any large shipments.

Please send shipments to the venue at:

TowerXchange Meetup
1 – 2 October 2013
Le Grande Conference Centre
Acacia / Silverleaf Room
C/O Nyasha Nyamwiwa
Sales Support
Viewpoint Street
Bartlett
Boksburg
1459
South Africa

Exhibition rooms

The exhibition and Meetup rooms are located in “Le Grande Conference Centre”.

There are two exhibition areas called the “Acacia Room” and the “Silverleaf Room”. The main Meetup
networking room is located in the “Oak Room”

Annabelle will be in touch shortly for you to select your booth location. Diamond, Silver and Bronze
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                                                                 www.towerxchange.com | Exhibitor Manual |   3
Meetup Africa 2013                                                      Tower                Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Set Up Details

All exhibitors will need to set up their stands on Monday 30 September 2013

Setup time for both exhibition halls is from 2pm to 9pm on Monday 30 September 2013

Any booth not setup by 9pm on Monday 30 September will not be permitted to setup until 9am on
October 1, as delegates will be taking refreshments on arrival in the hall from 7.30-9am. We therefore
strongly recommend setting up your booth on Monday 30 September

Exhibition Booth

Each 3m x 3m (9sqm) PACKAGE STAND is 2.5 metres high and includes the following:

 ‘Shell Scheme’ Walling (posters can be attached using blu tac)
 Red Fascia with White Lettering
 Carpets
 2 x 150 Watt Spotlights
 1 x Plug Point (if additional sockets are needed please arrange through EBS)

Additional furniture and items can be ordered through EBS at a charge using the separately attached
Exhibition Furniture Order Form. Direct any questions or send your order to Karen@exbs.co.za

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Allie at INHOUSE VTM. Direct any questions or send your order to ashraf.allie@inhousevtm.com

$9HTXLSPHQWZLOOFRPHDWDQDGGLWLRQFRVW3OHDVHȴQGDQDWWDFKHGRUGHUIRUPWREHUHWXUQHGWR%ULDQ
Koen at INHOUSE VTM.

Sponsors and Exhibitors are responsible for the supply of your own corporate signage, pull up banners
etc.

Internet access

WiFi will be provided complimentary in the conference area, however if you require a hard line
connection please contact Donovan Simes, IT Assistant Manager on donovans@birchwoodhotel.co.za. As
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are recommended to take a hard line Internet connection.

                                                                www.towerxchange.com | Exhibitor Manual |   4
Meetup Africa 2013                                                        Tower               Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Set Up Details

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the conference.

If you are arranging for a courier to collect your items then they must collect by 18:00 on Thursday 3
October 2013.

The collecting courier must bring collection instructions with them inclusive of the following
information:

 Quantity and description of items being collected
 Proof of collection

Main Logistics Contact

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Liz Goodby
Head of Operations
liz.goodby@yahoo.co.uk

Tel: +44 7449 300905

Please do not hesitate to get in contact if you require any additional information or assistance.

                                                                 www.towerxchange.com | Exhibitor Manual |   5
Meetup Africa 2013                                                      Tower               Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Day one, Tuesday 1 October

From 8:00 Registration and coffee                      1:40 Second structured networking round table
                                                       3:00 Afternoon coffee and networking
9:00 Welcome and opening remarks                       3:20 Investor keynote panel:
                                                       Chris Gabriel, Senior Adviser, Macquarie and
9:10 The current state of the African tower              former CEO, Zain Africa
industry and forecasts for the next three years        $KMHHWK-DLMDL,QYHVWHF
Kieron Osmotherly, Founder & CEO,                    Daniel Lee, Managing Director, Intrepid
TowerXchange                                             Advisory Partners
                                                       Christian Skaanild, Partner, Capital
9:40 Mobile network operator tower decision              International Private Equity Funds
makers panel:                                          Aniko Szigetvari, Head - TMT Group, IFC
Michel Faivre, Directeur Programme Partage           Gilles Tre-Hardy, Lazard
  d’Infrastructure AMEA, Orange                        Nina Triantis, Managing Director, Global Head
Douglas Lubbe, Group Executive: International           of Telecoms & Media, Standard Bank
  Business Development, Vodacom International          4:20 Partner selection shootout: innovations to
Tim Knowles, Head of M&A, Etisalat                   reduce energy opex

10:40 Morning coffee and networking, sponsored         5:20 Close of Day one
by SkyBuilt Power
                                                       5:30 Operator and towerco only drinks reception
11:00 First structured networking round table          6:30 Main drinks reception
                                                       8:00 Dine-around (evening meal is not included
12:20 Networking lunch                                 in your registration fee)

Day one shootout participants

Energy equipment, static assets and managed services

Ascot
CPS
Eltek
Emerson Network Power
Flexenclosure
Ganges Internationale
Geostrut
HOI - MEA
Sagemcom
Skybuilt
TESA

                                                               www.towerxchange.com | Exhibitor Manual |   6
Meetup Africa 2013                                                       Tower                Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Day two, Wednesday 2 October

From 8:00 Registration and coffee                       2:20 Fourth structured networking round table

9:00 Putting a valuation on Africa’s towers and         3:40 Afternoon coffee and networking
towercos
9:20 Third structured networking round table            4:00 Where value is being created and where
10:40 Morning coffee and networking                     value is being destroyed in the African tower
11:00 Towerco keynote panel:                            industry
Inder Bajaj, CEO, Helios Towers Nigeria               Andrew Snead & Fede Membrillera, Delta
Chuck Green, CEO, Helios Towers Africa                Partners
Alan Harper, CEO, Eaton Towers
Fazal Hussain, CEO, SWAP International                4:20 Summary and closing remarks
David Porte, Vice President, International,           Kieron Osmotherly, Founder & CEO,
  SBA Communications                                       TowerXchange
12:00 Partner selection shootout: static asset
innovations and managed services                        4:30 Close of day two

1:00 Networking lunch

Day two shootout participants              How the shootout works

RMS, site management, access               If participation in the shootout is included in your package,
control and more managed services          you need to prepare a four and a half minute presentation to
                                           demonstrate your capabilities and differentiate your company
Acsys                                      from your competitors.
AIO
INALA                                      Here’s how the shootout works. Before the shootout, we
Invendis                                   break our audience into small groups of half a dozen to a
Likusasa                                   dozen people. Those groups then tour the exhibition visiting
Mer Telecom                                11 different booths on each day to receive a four and a half
Qowisio                                    minute presentation. When they’ve received one presentation,
Quintica                                   the groups rotate on to the next booth in the shootout.
SiteOne
Site-Share.com                             You will not need a sound system - in fact you won’t be
Telemisis                                  permitted to use a microphone.

                                           You will only participate in one of the two shootouts, and you
                                           need to be ready to present a quick, succinct and compelling
                                           SURȴOHRI\RXUFRPSDQ\DQGZK\\RXVKRXOGEHVKRUWOLVWHGWR
                                           receive RFPs. Questions? Call Kieron on +44 7981 621141 or
                                           email kosmotherly@towerxchange.com

                                                                 www.towerxchange.com | Exhibitor Manual |   7
Meetup Africa 2013                                                       Tower               Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Accommodation

We have negotiated special rates starting from R1,020 per night at the Birchwood Hotel- please complete
the reservation form on page 12 to secure your accommodation. Submit the reservation form to the
Birchwood Hotel as directed.

Additional delegates - register online or using the form on page 10

TowerXchange are able to guarantee that each delegate you send can leave the event with at least 28
business cards of potential clients and partners.

We achieve this by limiting the number of passes available to each supplier category, and by arranging
round tables so that only one representative of each category is present. However, as a result we are
fast approaching a sell out of passes for strategic consultants, and for managed service, RMS and energy
equipment providers.

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your package, and please send Annabelle the name(s) of your delegates.

If you wish to book additional delegates, please register them now by completing the attached form
and returning it to amayhew@towerxchange.com. However, please note that exhibitors are limited
to a maximum of two all-access passes - sponsors should check their sponsorship contract for their
entitlement.

Exhibition only staff - register using the form on page 11

If you wish to book an exhibition only pass please register using the attached form. As mentioned above
ZHUHFRPPHQGEULQJLQJQRPRUHWKDQRQHH[WUDPHPEHURIVWDIIWRWKH0HHWXSWKHUHZLOOEHOLWWOHWUDɟF
to the booth whilst the main Meetup networking is underway as everyone will be participating!

Please note if you do choose to buy an expo only pass that person will not have access to the main
Meetup hall.

                                                                www.towerxchange.com | Exhibitor Manual |   8
Meetup Africa 2013                                                     Tower                Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Action points

Send the names of delegates who will be representing your company to Annabelle and register any
  additional delegates as soon as possible using the attached forms and returning them to
  amayhew@towerxchange.com

Send Annabelle your wish list of delegates you would like to meet, if you haven’t done so already

Book your bedroom(s) at the new Birchwood Hotel venue using the booking form on page 12 and
  sending it to reservations@birchwoodhotel.co.uk at the Birchwood Hotel

Book any additional furniture you would like for your booth by completing the attached form and
  sending it to Karen@exbs.co.za at EBS

Book any additional AV equipment by completing the attached form and sending it to Ashraf Allie at
  INHOUSE VTM at ashraf.allie@inhousevtm.com

If you wish to book a hard line Internet connection for live demos from your booth, contact Donovan
  Simes, IT Assistant Manager on donovans@birchwoodhotel.co.za

                                                               www.towerxchange.com | Exhibitor Manual |   9
Meetup Africa 2013                                                                             Tower                    Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Delegate Registration
To register, complete, scan and email this form to amayhew@towerxchange.com or register online at
www.towerxchange.com

Details                                                                     Company Name:

Delegate 1 Name:                                                           Delegate 1 Email:

Delegate 2 Name:                                                           Delegate 1 Email:

                                                                            Tel:
Address:
                                                                            PO Number:

Invoice address & payment contact (if different):

Note that delegates must be Department Heads, Director, VP or C-level, unless special permission is granted. Companies are
also restricted to a maximum of 2 delegates unless sponsoring or unless special permission is granted – contact amayhew@
towerxchange.com if you wish to apply for 3 or more passes or for an exception to our Director, VP or C-level rule.

 Payment

 Meetup Price                             GBP £2,000 per person

 Meetup + Workshop                        GBP £2,500 per person                    Discount Code:
                                          Special rates are available for full time employees of towercos and operators
 Discount Codes
                                          ONLY. Contact amayhew@towerxchange.com to request a discount code.
                                          Package description: TowerXchange Subscription and Delegate Pass for Meetup
                                          Africa 2013. Package includes daytime catering, participation in 4 round
 Package Description
                                          table sessions, after hours networking receptions. Package does NOT include
                                          accommodation or evening meals.

  Payment terms: :LWKLQGD\VRIUHFHLSWRILQYRLFHRULQDGYDQFHRIWKHHYHQWZKLFKHYHUFRPHVȴUVW

             For BACS payment, please remit to:                                     For IBAN payment, please remit to:
                     Site Seven Media Ltd                                                   Site Seven Media Ltd
                   Bank name: Lloyds TSB                                                   Bank name: Lloyds TSB
                      Sort code: 30-90-89                                                 Swift /BIC: LOYDGB21256
                  Account number: 21593660                                          IBAN: GB29 LOYD 3090 8921 5936 60

  I agree to the terms of this registration                                                 Date

  The following terms and conditions apply:
  Site Seven Media reserves the right to refuse admission to the event if full payment of the Registration Fee has not been received.
  In the event of the Site Seven Media cancelling the TowerXchange Meetup Africa 2013, the parties agree that Site Seven Media
    will offer to transfer the registrant’s attendance of the Event to an acceptable alternative event. If Site Seven Media cannot offer an
    acceptable event, we will refund the Registration Fee to the Client in full.
  Substitution policy: you may substitute subscribers registered delegates for colleagues, as long as alternate attendees are also
    Department Heads, Director, VP or C-level Regrettably no cancellations can be accepted.

Online registration at www.towerxchange.com/meetups/apply-to-attend/

                                                                                    www.towerxchange.com | Exhibitor Manual |             10
Meetup Africa 2013                                                                       Tower                   Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

Exhibition only pass registration
To register, complete, scan and email this form to amayhew@towerxchange.com. You
cannot register exhibition only passes online as this option is not open to non-exhibitors.

 Registration details

 Company name:

 Exhibition only
                                                                       Job title:
 pass name:
 Email address:
 Note that anyone with an exhibition only pass will only have access to the exhibition hall and will not be included in round
 table discussions. Companies are advised to bring no more than one exhibition only member of staff as there will be little
 H[KLELWLRQWUDɟFZKLOVWWKHPDLQ0HHWXSLVLQVHVVLRQȂFRQWDFWamayhew@towerxchange.com if you wish to apply for more.

 Address:

 PO number:                                                                   Telephone:

 Invoice address and contact if different:

 Payment details

 Price:                £500 per person

 Package               TowerXchange Exhibition only Pass for Meetup Africa 2013
 description:          Package includes:
                        Exhibition only access
                        Daytime catering

                             *Please complete if non-EU
 Company registration
 number (for non-EU):

 3D\PHQWWHUPV:LWKLQGD\VRIUHFHLSWRILQYRLFHRUEHIRUHWKHWK$XJXVWZKLFKHYHUFRPHVȴUVW
Viewpoint Road, Bartlett, Boksburg  PO Box 1106, O R
Tower                   Xchange           Tambo International Airport, 1627  Tel: (011) 897 0000,
                                                            Fax: (011) 897 0001
                         [TEXT HERE)      E-mail: reservations@birchwoodhotel.co.za  Web Page:

Meetup Africa 2013                                      www.birchwoodhotel.co.za
                                         Birchwood Hotel and OR Tambo Conference Centre (Pty)Ltd
                                                         Reg. No. 2012/041176/07

October 1 and 2, Birchwood Hotel, Johannesburg
A unique, invitation-only gathering of the top 200 decision
makers in the African tower industry

TowerXchange has secured a special rate of R1,020 (single) or R1,300 (double) room only per night (plus 1%
tourism levy, breakfast an optional R149 extra per night) at the TowerXchange Meetup venue, the Birchwood
Hotel. You must secure your accommodation in advance by completing and faxing / emailing this form to the
Birchwood Hotel.

Please fax the form to +27 (0)86 633 4407 or scan and email the form to reservations@birchwoodhotel.co.za

PLEASE DO NOT SEND THIS FORM TO THE TOWERXCHANGE TEAM!
 Guest name:

 Company:
 Booking made by
 (if different name):
 Email address:                                                             Phone number:

 Nights required - please tick the boxes below:

 Saturday September 28                              Sunday September 29                                      Monday September 30

 Tuesday October 1                                 Wednesday October 2                                         Thursday October 3

 Credit card authorisation                 Invoice for bank transfer:                              Any accommodation special requests:

 Name on credit card:

 Credit /debit card number:

 Expiry date:
 CVV number:

Proof of payment required                                                        Cancellation policy
To guarantee your accommodation reservation the Birchwood                        2QFH\RXUERRNLQJLVFRQȴUPHGVKRXOG\RXZLVKWRFDQFHO
Hotel requires either proof payment made (bank deposit / EFT)                    for any reason, please notify the Reservations Department
or this credit card authorisation form completed and faxed/e-                    in writing at least 7 days prior to your guest's arrival in
mailed back to reservations with reservation number no later                     order to avoid a 100% cancellation fee / no show fee being
than 7 days from receipt of the proforma invoice. Without either                 charged. You may substitute the name of the guest at any time
of the above, Birchwood Hotel reserves the right to release the                  provided that new guest agrees to take over payment charges.
provisional booking or request guests to settle their account
directly upon check in (the provisional reservation will only be                 Tourism levy
held until 6pm on the day of arrival).                                           Please note that effective from the 1st of February 2013, The
                                                                                 Birchwood Hotel and O.R Conference Centre will be applying
The Birchwood’s banking details                                                  a 1% tourism levy to all hotel accommodation fares. This is
Bank name:     First National Bank                                               in line with the requirements of TOMSA, an initiative which
Acc. #:        51321186037                                                       promotes the marketing of South Africa.
Branch code:   260950
Acc. Name:     Birchwood Management Company                                      The Birchwood offers an hourly complimentary airport
VAT #:         4630231159                                                        transfer
Reference:     141,648-T.Beale                                                   The designated pick up and drop off is directly behind the
                                                                                 Intercontinental Hotel, in the parking area. The shuttle leaves
Please fax a copy of your deposit slip or this completed credit                  for the Hotel every hour, ten past the hour starting at 06h10
card form to +27 (0) 86 633 4407 and kindly quote your                           and ending at 23h10. Alternatively, it’s a quick 10-15 minute
reservation number accordingly.                                                  taxi ride from the airport to the Birchwood Hotel.

    Viewpoint Road, Bartlett, Boksburg · PO Box 1106, O R Tambo International Airport, 1627 · Tel: (011) 897 0000, Fax: (011) 897 0001
                        E-mail: reservations@birchwoodhotel.co.za · Web Page: www.birchwoodhotel.co.za
                          Birchwood Hotel and OR Tambo Conference Centre (Pty)Ltd Reg. No. 2012/041176/07
Meetup Africa 2013                                                                  Tower             Xchange
October 1 and 2, Birchwood Hotel, Johannesburg

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               23       24                           10   9       8          7
 22                                   11
                               25                                                                6
 21                                   12                                                               Candlewood
                               26                             Acacia room                        5
                                                                                                          room
 20        Silverleaf                 13
             room              27                                                                4
 19                                   14
                                                     1                   2                       3
 18
                                                                                                            Storage
      17      16    15

                                                                        15       Sponsor                  Main
                             Patio                                               private              entrance and
                                        VIP lounge            Kitchen                      Toilets
                                                                                 meeting              Registration
                                                                                  room

                                                                                                          Foyer

                                     Veranda
                                                                Main conference room                       Kitchen
                                                                      Oak room

                                                                         www.towerxchange.com | Exhibitor Manual |   13
Tower       Xchange

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