MEMBERSHIP AND PROGRAMME 2021 - SCOTLAND - www.marketingsociety.com - The Marketing Society
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SCOTLAND
MEMBERSHIP AND PROGRAMME 2021
www.marketingsociety.com
SCOTLAND
OUR GLOBAL HUBS 1965
ENGLAND
1959
NEW YORK
2017
HONG KONG
2014
UAE
2016 INDIA
2017
SINGAPORE
2015
OUR MISSION MSS OBJECTIVES
To empower brave leaders to do well, do good and feel good 1. TO BE INCLUSIVE AND INSPIRATIONAL TO OUR MEMBERS,
INDUSTRY AND PROFESSION
GLOBAL VISION
to become the most influential global
network of leading marketers
2. PROMOTE THE VALUE OF MARKETING - FROM THE
CLASSROOM TO THE BOARDROOM
LOCAL VISION
to build a vibrant marketing community renowned 3. PROMOTE SCOTLAND AS A GREAT PLACE TO STUDY,
for enlightened thinking, innovation and creativity
WORK & INVEST IN MARKETING TALENT
ADVISORY BOARD • The Marketing Society Scotland Advisory Board is selected to reflect a wide range of industry sectors and marketing disciplines in our mem- bership and to promote greater diversity in our profession. • New Advisory Board members are welcomed each year and serve for 2 years to ensure new and fresh thinking to our strategy and plans as well as providing specific input to our 6 clusters. • Our Chair serves 2 years after having also served 2 years as Vice Chair. MARKETING & MEMBERSHIP EDUCATION & EMPOWERMENT PROMOTION & PARTNERSHIPS Graeme Atha, The Marketing Society (Cluster Chair) Rod Gillies, The Borders Distillery (AB Vice Chair/ Jane Strachan, PUNK (Cluster Chair) Derek Hemphill, Royal Bank of Scotland Cluster Chair) Lisl Macdonald, Spring & Atlas Natalie Burns, Barclays Vicki Miller, VisitScotland Joanne Lynn/Elise MacDonald, Lux Events Marina Maciver, Scottish Enterprise Maddy Sim, Dentsu Aegis Emma Pollock, Diageo Leigh Dobson, Leith David Craik, Bright Signals Simon Crunden, Republic of Media Natalya Ratner, Robotical Claire Prentice, Scottish Government Morna McLelland, Stripe Mhairi MacLeod, Lux Food & Drink Cara Chambers, International Beverages Alasdair Wallace, Material Adam Bell, Moment Annabel Leckenby, ScotRail
ADVISORY BOARD
EQUALITY, DIVERSITY & INCLUSION STUDENT MARKETING SOCIETIES FUTURE LEADER ADVISORY GROUP
Fiona Burton, Leith (AB Chair/Cluster Chair) Caroline Hill, MSS (Cluster Chair) Naomi McCann, Seafish (FLAG Chair)
Ian Greenhill, Studio Something Peter Sanchez, Heriot Watt Kirsty Chalmers, Genius (FLAG Vice Chair)
Ailsa Graham, Tesco Bank Nathalie Tjandra, Edinburgh Napier Claire Mathieson, Republic of Media
Barrington Reeves, TooGallus Carol Prest, DC Thomson Mamta Kakaiya, Frame
Tushar Kaul, Bella and Duke Gregor Urquhart, Scottish Government Jaimie Anderson, Whyte & Mackay
Simon Watson, Republic of Media Anna Quinn, Frame David Cotter, Edrington Beam Suntory
Aarti Joshi, DF Concerts Ana Castenada, The Union
Thomas Cheeseman, ICAS
Colette Sullivan, Radisson RED
Siobhan Rieley, VisitScotland
Liam Hall, The Lane Agency
Christina Giannakou, Always Be Content
Kelly Ling, Dentsu Aegis
Liah Moss, Whitespace
Melissa Hodgson, Lux Events
MEMBERSHIP BREAKER PAGE TITLE BREAKER PAGE TITLE Sub Title
MEMBERSHIP
THE BENEFITS MEMBERSHIP LEVELS KEY PERFORMANCE INDICATORS
We offer membership at three levels From our Annual Membership Survey
CONNECTIONS
Build your business and
Leaders
personal network 80%
LEADERS At least 5 years experience
inspired by our vision
and in a
THINKING leadership role
Access latest thinking and 84%
leading-edge content
Future Leaders regularly read our comms
FUTURE At least 3 years
SKILLS 94%
Grow your skills and share LEADERS experience with aspiration to
best practice
lead would recommend membership
First Role
CORPORATE MEMBERS FIRST In first 3 years in our industry
Available to organisations with 5 + members looking ROLE
to recognise, reward and develop marketing talent.
EQUALITY, DIVERSITY &
INCLUSION (EDI)
OUR COMMITMENT SOME OF OUR EDI INITATIVES:
The Marketing Society is committed to • Pledge – covering all areas of equality, diversity and inclusion as well as our position on
empowering a community that supports ethical and environmental issues
equality, diversity and inclusion. • Our Champions of Equality, Diversity and Inclusion Star Award
• EDI judging criteria in the Star Agency and Star Marketing Team of the Year Awards as well
We are working to become more diverse and as the Employer Brands of the Year Awards
inclusive in our programme and to be leaders • Pioneering Spirit Awards judging sessions using award winning case studies from across
of change in the industry. the world that promote equality, diversity and inclusion
• Future Leaders brief to encourage people of all backgrounds to consider a career in
marketing
• Aspiring Creative Star Award brief using statues, street names and public buildings
associated with slavery and racism as a platform to promote create greater awareness and
intolerance.
• Development of a brief to highlight the issues and opportunities for people with disabilities
in our industry
FLAGSHIP EVENTS BREAKER PAGE TITLE BREAKER PAGE TITLE Sub Title
DIGITAL DAY
APRIL
ABOUT • A virtual event split into 2 days dedicated to all things
digital:
Digital Day Now
2021 HEADLINE SPONSOR Digital Day Next
• Inspiring speakers and thought-provoking topics
SUPPORTERS
See recording of Digital Day 2020 here
STAR AWARDS
JUNE
ABOUT
• Recognising and rewarding marketing excellence
across six categories: Development, Strategic,
Communication, Sector, Chairman’s and Champions
STRATEGIC PARTNERS • All members are invited to score entries online with
Director level members participanting in panels that
decide the shortlists and winners
• Over 100 judges sitting on 20 different panels
• Virtual awards ceremony format hosted by Andrew
Cotter and DJ set by Arielle Free
See recording of the 2020 virtual ceremony hereAMPLIFY MARKETING FESTIVAL
AUGUST
ABOUT • Celebrating creativity and innovation during the
Edinburgh Fringe with our festival favourites
The Ogilvy Lecture
SPONSOR
The Badger Debate
Creative Challenge
See recording of Amplify 2020 - including the Ogilvy Lecture
with Mark Ritson and Rory Sutherland - hereST ANDREW’S DAY CELEBRATION
NOV
ABOUT • End of year celebration
• Keynote speaker and Entertainment
SPONSORS • Fellows & Honorary Fellows Announcements
• Employer Brand of the Year Awards
See recording of the 2020 event hereEMPOWERING BREAKER PAGE TITLE DEVELOPMENT BREAKER PAGE TITLE PROGRAMME Sub Title
EMPOWERING DEVELOPMENT EVENTS DEVELOPMENT EVENTS ARE
FREE TO MEMBERS WHO ALSO
GET PRIORITY BOOKING
FUTURE LEADERS INSPIRING MINDS
LOCATION
ABOUT A programme of events free to members aspiring to senior roles ABOUT This programme of events free to members featuring inspiring
featuring guest speakers discussing their career path and their speakers on a wide range of key industry topics.
own areas of expertise as well as personal insights on leadership.
2020 SPEAKERS PREVIOUS TOPICS
Behavioural Science SPONSORED BY
Crisis Management
Innovation
NICOLA THOMSON GREGOR URQUHART DAVID CRAIK LAURA CHEYNE Gamification
Edrington Scottish Bright Signals National Trust for
Government ScotlandEMPOWERING DEVELOPMENT EVENTS DEVELOPMENT EVENTS ARE
FREE TO MEMBERS WHO ALSO
GET PRIORITY BOOKING
TRENDSPOTTING INDUSTRY INSIGHTS
LOCATION LOCATION
ABOUT These events are hosted by leading agencies and ABOUT These events are hosted by leading companies
have been developed to explore and discuss new and have been developed to provide members and
trends, tools and techniques. guests with insights into different industry sectors,
organisations and specific projects.
PREVIOUS HOSTS PREVIOUS HOSTS
SPONSORED BYNEW TRAINING AND DEVELOPMENT PROGRAMMES
ACCELERATE MASTERCLASSES DIGITAL IQ MEASUREMENT AND SKILLS ASSESSMENT
A new programme which focuses on key areas of Working in partnership with Andragogy, members
marketing leadership. will be invited to assess their skills using a Digital IQ
test which will help identify specific training needs
The first masterclass will help bridging the gap and a programme tailored to the requirements.
between marketing and finance in a session led by
David Haigh from Brand Finance.
MARKETING LEADERSHIP MASTERCLASSES
12 modules over 12 weeks led by marketing
leadership expert Thomas Barta and featuring one of
our pre-eminent marketing leaders, Syl Saller CBE.BREAKER PAGE TITLE EXCLUSIVE BREAKER PAGE TITLE EVENTS Sub Title
EXCLUSIVE EVENTS
UNDER THE SPOTLIGHT PIONEERING SPIRIT AWARDS
LOCATION LOCATION
ABOUT This is a global programme of events ABOUT Senior members are invited to judge award winning
for business leader members where we will put and inspiring marketing case studies from across the
the spotlight on leading marketers and key world. See details and the selected campaigns from
industry issues. over the last 10 years here.
PREVIOUS SPEAKERS SPONSORED BY
CHRIS PITT PAUL GRAHAM MITCH OLIVER
HSBC LVMH MarsACCESS TO GLOBAL EVENTS
As part of a global network we are able Throughout the year members can access regular webinars
from The Marketing Society global hubs featuring leading
to offer our members more access to
speakers on key subjects.
online events from our hubs in London,
New York, Hong Kong, India, Dubai and Themes and subjects covered in 2020 included:
Singapore.
Keep Calm
Members can join in to be inspired by our
world-class speakers and pose questions Under the Spotlight
to join the conversation. Optimizing your LinkedIn profile
Brave Conversations
Check the website for more confirmed
dates: Climate Change
Moving at the speed of crisis
www.marketingsociety.com/events
Brand Resilience
Power of Collaboration
Creativity during COVID-19LONDON FLAGSHIP EVENTS
BRAVE GET TOGETHER CONFERENCE A NIGHT OF CONNECTIONS, CELEBRATIONS AND CONVERSATIONS
NOV NOV
ABOUT We weren’t able to get together in person this year ABOUT Our virtual Evening of Celebrations, Connections
but guests still experienced the magic of a Marketing and Conversations brought together members to
Society conference from the comfort of their own celebrate getting through the year.
home.
Hosted by comedian Suzi Ruffell, guests voted
Speakers include: for their Brand of the Year (Brewdog) and
Kat Harbourne and Jenny Eells, The Naked Podcast were entertained by hip hop musical comedian
Tim Kobe, Founder, Eight Inc Abandoman.
Ged Couser and James Hepburn, designers of the
Nightingale Hospitals
Amy Edmundson, Harvard Business SchoolLONDON AWARDS / GLOBAL PROGRAMME
THE MARKETING SOCIETY AWARDS INTERNATIONAL MARKETING LEADERS PROGRAMME
ABOUT Our awards have been an institution since 1985 – ABOUT This virtual programme provides high level
establishing their reputation as the UK’s leading development for marketing leadership roles,
marketing awards. delivered by Brand Learning. With an impressive
range of leading marketer speakers.
2020 WINNERS GRAND PRIX
Guinness Clear (AMV BBDO)
ONE TO WATCH
Sebastian Kroth, Brand Director:
SPONSORED BY PARTNER
Western Europe at the Coca-Cola
MOST INSPIRATIONAL STORY Company
ITV // Stroke Association
BRAVEST MARKETING LEADER
BRAVEST TEAM Sara Bennison, CMO at Nationwide
NationwideOTHER
BREAKERBENEFITS
PAGE TITLE
BREAKER PAGE TITLE
Sub TitleONLINE INSPIRATION
Exclusive password protected content VIDEOS & EVENT RECORDINGS
BLOGS & THINK PIECES
for members only
AWARD CASE STUDIES PODCAST & INTERVIEWS
Over 500 videos to inspire and educate
EVENT DETAILS & BOOKINGS MEMBERSHIP DETAILS
40 regular bloggers that provoke,
question and outline trends
PUBLICATIONS SOCIAL MEDIA
Podcast channel hosting lively @marketingsocsco @themarketingsoc
CAMPAIGN 5300 37.5k
interviews on hot topics
The Marketing The Marketing
MARKETING Society Scotland Society
Opportunities for members to become WEEK 3000 15000
thought leaders and raise their profile
2300
3000COMMUNICATIONS
WHAT’S GOING ON (WGO) SUPPORTING OUR SOCIETY (SOS)
WGO – is our weekly email that goes out on Mondays SOS – is a weekly email which we send out on
and provides updates on our event programme and Wednesdays and was developed at the start of the
new initiatives. COVID-19 19 pandemic to provide additional support
to our members.
We also highlight events and programmes being
developed in London and our other global hubs. CONNECTIONS
Showcasing news and work from our members
Any other updates from our HQ are sent out on as well as highlight new corporate members and
Fridays partners.
CONTENT
GLOBAL Sharing anything that could be useful or stimulating
to other members from blogs, reviews and inspiring
EMPOWER
case studies
Quarterly Journal with stimulating content by leading
thinkers across the world
COMMUNITY
Supporting partner events, new initiatives and job
THE EDIT
market opportunities
A monthly update on events and initiatives across our
7 global hubs
Any suggestions for SOS should be emailed to
joanne@luxevents.co.ukMENTORING PROGRAMME • Open and FREE to all members both as mentor & mentee • Independent advice and guidance • Minimum commitment of 2 meetings per year • Young Mentor and Peer to Peer programmes also available IAN MCATEER ANNA VAUGHAN CARA CHAMBERS ROD GILLIES Chair Marketing Lead Marketing Director Marketing Director The Union Royal Bank of Scotland International Beverages The Borders Distillery
STUDENT MARKETING SOCIETIES
Promoting the marketing profession and introducing students to our industry.
NOW ESTABLISHED IN
EACH SMS HAS A MENTOR
10 UNIVERSITIES
FROM OUR
ACROSS SCOTLAND*
ADVISORY BOARD
*Edinburgh, Edinburgh Napier, QMU, Glasgow, Glasgow Caledonian, Stirling, Dundee, Robert Gordon, Heriot-Watt and Strathclyde.JOIN UP. JOIN
BREAKER PAGEIN.
TITLE
BREAKER PAGE TITLE
Sub TitleCORPORATE MEMBERS
GLOBAL • BLOOMBERG • MICROSOFT • THE ECONOMIST
• DIAGEO • OGILVY & MATHER • UNILEVER
• EMIRATES • PIZZA HUT • VICE
• HSBC • SALESFORCE • VISA
• LINKEDIN • SIEGEL+GALE US
SCOTLAND • 3X1 • EDRINGTON • LUX EVENTS • SCOTRAIL • THE LEITH AGENCY
• AEGON ASSET MANAGEMENT • EDRINGTON-BEAM • MACDONALD HOTELS & • SCOTTISH ENTERPRISE • THE R&A
• ALWAYS BE CONTENT SUNTORY UK RESORTS • SCOTTISH GOVERNMENT • THE ROYAL EDINBURGH
• BARCLAYS • FOOD STANDARDS • MADEBRAVE • SEAFISH MILITARY TATTOO
• BAXTERS SCOTLAND • MATERIAL • SKILLS DEVELOPMENT • THE UNION
• BEAM SUNTORY • FRAME • MEDIACOM SCOTLAND • UNION DIRECT
• BIG PARTNERSHIP • FRONT PAGE • MOMENT • SKY MEDIA • UNIVERSITY OF
• CALMAC FERRIES • GLENMORANGIE • MULTIPLY • SPEY EDINBURGH
• CARAT • GOLDEN CHARTER • NATIONAL TRUST FOR • SQA • UNIVERSITY OF GLASGOW
• CHANNEL 4 • GUY & CO SCOTLAND • SSE • VELUX
• DC THOMSON MEDIA • HERIOT-WATT UNIVERSITY • NEWS INTERNATIONAL • STRIPE • VISITSCOTLAND
• DENHOLM ASSOCIATES • HISTORIC ENVIRONMENT SCOTLAND • STUDIO SOMETHING • VOLVO
SCOTLAND • REACH (SCOTLAND) • STV • WEBER SHANDWICK
• DENTSU AEGIS EDINBURGH
• IAN MACLEOD DISTILLERS • REPUBLIC OF MEDIA • TENNENT‘S • WHITESPACE
• DIAGEO
• ICAS • ROYAL BANK OF SCOTLAND • TESCO BANK • WHYTE & MACKAY
• DIGITAS
• INNIS & GUNN • ROYAL LONDON • THE GATE • WIRE
• EDINBURGH NAPIER
UNIVERSITY • INTERNATIONAL BEVERAGES • SAINSBURY’S BANK • THE LANE AGENCYMEMBERSHIP COSTS
FIRST ROLE FUTURE LEADER LEADER
Under 3 years At leas3 years At least five years experience at
experience experience Managerial level
£180 + VAT £245 + VAT £365 + VAT
No enrolment fee £87.50 enrolment fee* £175 enrolment fee*
MEMBER GET MEMBER
Members who nominate potential
CORPORATE MEMBERSHIP new members will receive the
following John Lewis & Partners
Bespoke packages available to gift vouchers as an incentive
connect your team
FIRST ROLE OR FUTURE LEADER - £25
£POA EXECUTIVE OR BUSINESS LEADER - £50
CORPORATE MEMBER - £10010 WAYS TO GET INVOLVED
Our number one objective is to ensure that our members
are fully engaged and enjoying the benefits of being part
of our vibrant community.
1. JOIN UP AND JOIN IN 5. SHARE CONTENT AND WRITE 9. ENGAGE WITH OUR SOCIAL
BLOGS MEDIA CHANNELS
2. ATTEND EVENTS 6. JOIN OUR MENTORING 10. SUPPORT OUR EQUALITY,
PROGRAMME DIVERSITY & INCLUSION
3. SPEAKER AND TOPIC
RECOMMENDATIONS 7. ENTER THE STAR AWARDS INITIATIVES
4. BOOK AND EVENT REVIEWS
8. REGISTER AS A JUDGE2021 EVENT CALENDAR JANUARY
Thursday 14 January - Star Awards Showcase
AUGUST
Tuesday 3 August - Future Leaders #3
Friday 15 January - Future Leaders with Fiona Burton Wednesday 18 August - Advisory Board Meeting #3
Thursday 21 January – Advisory Board Meeting #1 Friday 27 August – Amplify
FEBRUARY SEPTEMBER
Tuesday 9 February – Siegel + Gale Purpose Event Thursday 9 September - Fellows Dinner
Monday 15 February - Star Awards Entry Deadline Wednesday 22 September - Inspiring Minds #3
Monday 15 February – Andragogy partnership launch event Thursday 30 September – Trendspotting with Republic of
Tuesday 23 February - PSA Judging #1 Media
MARCH OCTOBER
Wednesday 10 March - Student Marketing Society Tuesday 5 October – PSA Judging #3
Gathering Tuesday 12 October - Future Leaders #4
Wednesday 17 March – Inspiring Women in Business, Thursday 21 October - Industry Insights with DC Thomson
Management Today Conference
Thursday 18 March - Star Marketing Student Apprentice Day NOVEMBER
Wed 24 & Thu 25 March - Star Awards Judging [1st stage) Wednesday 3 November - Inspiring Minds #4
Wednesday 10 November – Annual Conference, LDN
APRIL Wednesday 10 November – Advisory Board Meeting #4
Wednesday 14 April - Advisory Board Meeting #2 Thursday 11 November – Trendspotting with MadeBrave
Wednesday 14 April - Inspiring Minds #1 Tuesday 16 November – PSA Judging #4
Wednesday 21 April - Digital Day Now Thursday 25 November – St Andrew’s Day Dinner
Thursday 22 April – Digital Day Next Wednesday 24 November - Annual Dinner, LDN
Tuesday 27 April – Industry Insights RBS/Studio Something
DECEMBER
MAY Thursday 2 December - Industry Insights
Tuesday 4 May – Star Awards judging (2nd stage) Thursday 9 December – Christmas Drinks
Tuesday 4 May - Future Leaders with Rod Gillies
Thursday 27 May – MSS Golf Day
JUNE
Inspiring Minds #2
Wednesday 16 June – The Marketing Society Awards
Please note dates are subject to change.
Thursday 17 June – Star Awards
Keep an eye on our website and weekly emails. Tuesday 29 June - PSA Judging #22019 ROUND UP
THANK YOU
GET IN TOUCH:
GRAEME ATHA - DIRECTOR
graeme@marketingsociety.com
CAROLINE HILL - MARKETING MANAGER
caroline@marketingsociety.com
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