NDC Overview Star Alliance Ambassador Club - 31 August 2018
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NDC Overview
Star Alliance Ambassador Club
31 August 2018
What’s the market problem?
Customer
Airlines Travel Agents
Experience
• Don’t have the freedom to • Can’t easily access many • Is not consistent
distribute their products airline products that are depending on where they
across channels without available on the airline search for travel and not
being commoditized direct websites rich when shopping
through travel agents
What do airlines want?
Revenue opportunities:
• Differentiation (product description)
• Merchandizing (ancillaries, fare
families)
• Personalization (based on loyalty,
preferences)
• Dynamic Pricing (based on supply,
demand)
Cost savings:
• Increased competition and
innovation
Together, Let’s Build Airline Retailing
Why NDC? What is NDC? Who will benefit
from NDC?
• To modernize the way air • A travel industry supported • Full-service and low-cost
products are being retailed program for the airlines
to travel agents, development and adoption
corporations and travelers of a new data transmission • Content aggregators and
standard travel agents
• Corporate Buyers and
travelers
Traditional Flight Distribution
Airline Retailing in an NDC World
A new structural baseline
Industry feedback:
17.2 • A robust standard as a new baseline
The new industry
• Provides functionalities to go for
baseline critical mass
• A solid base to invest in
Value chain readiness
Airlines
• 62 airlines certified – worldwide momentum
• Some front runners added commercial model (cost pass through, incentive), some
added content differentiation
• Sales teams are better briefed / trained
• APIs are improving (functionalities, servicing etc)
IT providers and GDSs
• Lots of players continue to build / improve solutions
• More “holistic” view of industry needs (payment, dynamic pricing, reporting etc)
• Sabre, Amadeus, Travelport announced platform “plug and play” readiness for 2019
• Addressing pain points: servicing, IROPs, mark up etc
TMCs and OBTs
• Gap between Large players and others in terms of readiness
• Private channel to offset surcharge
• Sense of urgency to adopt NDC due to content differentiation
IATA focus on the TMCs
Innovation Reference architecture Propathon
Hackathon, Developer Portal, Vision for travel agent possible Vision for TMC possible future
Implementers forums IT architecture role (s)
Ongoing, 2018 TMC focus White paper for Air BTS – Jun 2018 First release during Air BTS – Jun 2018
NDC at scale What’s in it for me? Matchmaking
Expectations by travel Creating value with NDC, Build easy web access to list of
agencies from airline APIs evolving models airline products & distributors
White paper for AIRs – Oct 2018 White paper for AIRs – Oct 2018 End 2018
TMC strategic steering – GTEC - Global Travel Management Executive Council
Established in March 2018NDC Roadmap to 2020
…and airlines are committing to volume - NDC Leaderboard
Airlines
21 that weight 30% of total IATA PAX
have ambitions to contribute to an
industry goal of having
20% of their indirect sales
powered by an NDC API by 2020The NDC Leaderboard is growing
NDC Tools & Comms Channels
NDC Certification Registry
• Up-to-date list of all companies that are
considered NDC Certified/Capable
Dedicated NDC Microsites
• For Airlines, Business Travel and Developers
Change Readiness Guide for Airlines
• A support tool for airlines planning their NDC
enablement from defining the vision and
strategy to initiating the program
Info tab on iata.org
• To access white papers, case studies and
guidelines around the NDC standardFor more information subscribe to the NDC Hub www.iata.org/publications
Together, Let's Build Airline Industry Retailing!
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