NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia

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NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
NEWS IN THE
COMMUNITY
BUILDING A BETTER AUSTRALIA
NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
BUILDING A BETTER AUSTRALIA

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3                                                                                                                                                                                                                                                                       4
NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
A MESSAGE FROM                                                                   Such a proud history
                                                                                     provides the foundations
                                                                                                                         The hard work of our
                                                                                                                         employees is also celebrated.
    MICHAEL MILLER                                                                   for our next generation of
                                                                                     community initiatives.
                                                                                                                         Programs such as News Awards
                                                                                                                         and PaceSetters showcase our
    & PENNY FOWLER                                                                   These include our Shine
                                                                                                                         talent and encourage our
                                                                                                                         company’s future leaders.
                                                                                     Awards program to recognise
                                                                                     the courage and resilience of       We are honoured to tell stories
                                                                                     rural women; our national           and run campaigns that

            W     e are a company of
                  storytellers, driven by
            passion and commitment.
                                                  At News, we have a passionate
                                                  commitment to opportunity
                                                  for all. We believe in a
                                                                                     news website for primary
                                                                                     school children, Kids News;
                                                                                     and our support of the Ask Izzy
                                                                                                                         support the building of
                                                                                                                         stronger communities,
                                                                                                                         champion education for all
                                                  principled approach to             initiative to help the homeless.    Australians and ensure our
            We celebrate the unsung               protecting our natural                                                 nation remains healthy to the
            heroes in our communities;            resources and follow a             We are equally proud of our         benefit of us all.
            champion for change on behalf         purposeful mission to improve      employees and their
            of our audiences; and provide a       the lives of others.               commitment to their                 We are proud of the work we
            voice for those without one.                                             communities, not just at News       do, and the role we play in
                                                  This program is about              Corp, but within their homes,       Australia. We hope you enjoy
            We tell the stories of Australia      demonstrating our compassion       schools and communities. We         reading this book and it gives
            in our newspapers, on our             for our communities and            believe in empowering them to       you greater insights into the
            digital platforms, and across         highlights the work that we do     be able to do more. This is         community commitment that
            our broadcast channels. We            beyond the news cycle.             what gave rise to the success       defines News Corp Australia.
            provide the news and                                                     of our Staff Donations Fund
            information that helps people         Our commitment to                  which has so far provided
            live their daily lives. We tell the   community initiatives is           support to more 90 charities
            stories that matter and stand         long-standing — the Good           that our employees have
            up for ordinary, honest               Friday Appeal to raise funds for   nominated as being close
            Australians who need someone          the Royal Melbourne Children’s     to their hearts.
            on their side.                        Hospital began in 1931; our
                                                  support for Australia’s leading    Equally, we understand that it
            We are advocates for change           medical research centre into       matters a great deal to our staff   MICHAEL MILLER
            and a helping hand when               childhood disease, the             that we reflect and respect         Executive Chairman,
            natural disasters strike. We          Murdoch Children’s Research        issues of community concern.        News Corp Australasia
            believe in supporting the             Institute dates back thirty        We are very proud that in 2018
            communities we serve and              years; and for more than           FOX SPORTS AUSTRALIA
            making Australia a better place.      fourteen years, we have            achieved White Ribbon
                                                  heralded the work of our           accreditation, after two years
            A very important part of              communities’ quiet achievers       of hard work to promote
            who we are and what we do             through our Pride of               awareness about violence
            is our News in the Community          Australia awards.                  against women and to drive a        PENNY FOWLER
            program.                                                                 respectful culture, both on air,    News Corp Australia Community Ambassador
                                                                                     and within their place of work.     Chairman, The Herald & Weekly Times

5                                                                                                                                                                   6
NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
STRONGER                                EDUCATION
                  COMMUNITIES                             FOR ALL
                  We believe Australian communities       We believe education is good for
                  should be strong, liveable and          our society and critical to long-term
                  connected. We use our influence         prosperity. Everyone should have access
                  to help local economies, create job     to good education and it is our goal to
                  opportunities and support those         help make sure this happens for
                  that are disadvantaged. We strive to    all Australians.
                  ensure our communities are safe
                  and inclusive.

    NEWS IN THE
    COMMUNITY
                  HEALTHY NATION                          NEWS
                  We believe health leads to              A free press is the foundation of
                  productivity. By championing health     democracy. We take responsibility for
                  and lifestyle issues, encouraging       upholding it. We are vigilant on any
                  participation in sport and supporting   encroachment on our ability to report
                  community groups, we can play           without fear or favour.
                  a broader role in improving the
                  environment, health and well-being      RESPONSIBILITY
                  of all Australians.
                                                          We believe in operating our business
                                                          responsibly, treating our employees
                                                          fairly, acting with integrity and
                                                          supporting programs that contribute
                                                          to the vitality of the media sector.

7                                                                                                   8
NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
STRONGER COMMUNITIES            Shine Awards

                                    There’s a type of woman            across rural and regional         Dedication, Spirit, Belief, Grace
                                    working across rural and           Australia, we established the     and Courage.
    BUILDING STRONGER COMMUNITIES   regional Australia.                Shine Awards as a partnership
    THROUGH CONNECTION.             These women are passionate
                                                                       between The Weekly Times,
                                                                       Australia’s leading rural and
                                                                                                         The awards culminated in a
                                                                                                         special 32-page magazine in
                                    and believe in their work.         regional newspaper and            The Weekly Times to announce
                                                                       retailer Harvey Norman.           the award winners and shine a
                                    They appreciate just what it                                         light on their stories of hope,
                                    takes to achieve; they exhibit a   The program is about              courage and resilience.
                                    grace and spirit that shows        discovering, and sharing the
                                    how such characteristics bring     stories of these women whose
                                    success; and they display a        stories deserve to be told.
                                    courage and dedication that        They are inspiring, brave
                                    undoubtedly inspires others to     and most of all, humbling.
                                    stand up and make their mark.
                                                                       We tell the stories through the
                                    They also make up 40 per cent      pages of The Weekly Times,
                                    of Australia’s farmers.            honouring the contribution and
                                    To celebrate the achievements      commitment of rural women
                                    and contribution of women          across six categories − Vision,

9                                                                                                                                            10
NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
Whimn
                                               Doco180

                                               A powerful documentary series,
                                               sharing realities, changing perceptions   FOX SPORTS
                                               and starting much-needed                  Clontarf Foundation
                                               conversations. Doco180 launched by
                                               whimn.com.au was an original social       FOX SPORTS has partnered with the
                                               media-friendly documentary series in      Clontarf Foundation, an organisation
                                               collaboration with Screen Australia       dedicated to improving the lives of
                                               designed to make the viewer ‘do a         young indigenous men. Clontarf
                                               180’ on a topic relevant to Australian    Foundation established a network of
                                               women, in 180 seconds.                    football academies in partnership with
                                                                                         local schools - starting with 25 boys in
                                               Designed to explain, provoke and          2000. There are now academies in 96
     Defying Debbie tribute book               entertain, five emerging filmmakers       schools around Australia with more
     Commemorating heroes and                  shared their unique stories, all with     than 6500 boys participating.
     supporting communities                    one objective, to change your mind.
                                                                                         The FOX SPORTS partnership helps
     Cyclone Debbie may have knocked           The Doco180 series went live once a       the foundation and the students by
     Queensland and northern New South         week on whimn.com.au and its social       producing promotional reels,
     Wales over but it didn’t knock them       channels. The works covered topics of     providing training, offering tours and
     down. News Regional Media produced        race, health, motherhood, work/life       live-audience experiences for the
     a special publication, Defying Debbie,    balance and body image and the series     boys, providing work experience
     that features the stories of the heroes   was supported with analysis and           opportunities, supporting them with
     who helped overcome adversity in          discussion around each topic on           events, sporting carnivals and camps,
     New South Wales and Queensland            the website and its platforms for         and creating business networking
     floods in March and April 2017.           social media.                             opportunities to expand
                                                                                         their operations.
     With the support of Suncorp, the
     book follows Debbie’s trail from                                                    To assist other partners to engage with
     Bowen to Lismore.                                                                   Clontarf Foundation, FOX SPORTS
                                                                                         hosts an OzTag challenge where staff
     The glossy 132-page book featured                                                   and corporate partners such as Clubs
     stories of bravery and local heroes                                                 NSW, Foxtel and Caltex partner with
     and became a best seller.                                                           an Academy for the day to play. Most
                                                                                         importantly, FOX SPORTS is proud to
     All proceeds of sales went to the                                                   be part of the Clontarf Foundation and
     official recovery effort, and the                                                   the program to engage boys through
     Australian charity GIVIT, which                                                     sport and encourage them in school.
     delivered support to people in
     need in both states.

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NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
Pride of Australia
     Global Food Forum                                                                    Scores of inspirational Australians
                                                                                          are nominated each year
     The Australian’s Global Food Forum, in                                               by their community for a Pride
     partnership with Vis​​y and supported                                                of Australia medal. They include
     by the ​​Wall Street Journal and Sky                                                 ordinary Australians thrust by fate
     News, is the nation’s leading event for                                              into life-and-death situations − police
     informing and setting the agenda for                                                 officers, volunteer firefighters,
     Australia’s agribusiness sector.                                                     children who have displayed courage
                                                                                          beyond their years, those who have
     Each year industry leaders, farmers,                                                 raised untold thousands for charity
     politicians, and international speakers                                              and selfless individuals who have
     discuss how Australia can secure its       Ask Izzy                                  spent their lives in the service of
     position as the provider of premium,                                                 others and the protection of animals.
     safe food worldwide and provide            Ask Izzy is a mobile site that connects
     expert insight into future growth          people in need to housing, meals,         Inspired by the Liberty Medal
     segments, cutting-edge innovation in       support, counselling and more.            established by the New York Post in
     farming, global trends and the need        It was developed by Infoxchange           the wake of the September 11 attacks,
     for agricultural businesses to             in partnership with Google, REA           Pride of Australia underpins the
     attract investment.                        Group and News Corp Australia,            notion there is no greater measure
                                                and has had more than 800,000             of a society’s strength than its ability
     The Forum event brings together a          searches for help on the site since       to recognise, learn from and reward
     diverse audience of over 450 of            its launch in early 2016.                 its true heroes.
     business leaders to discuss issues
     related to the agribusiness sector and     It provides a free location based
     raise solutions. The Global Food           online directory of services nationally
     Forum’s focus remains unchanged: it        to help the homeless and those at risk
     is to ­promote the business of             of homelessness.
     agriculture and its supply chain to
     help drive Australia’s prosperity. It is   ”Ask Izzy is a game changer which has
     about value-adding to what we              simplified access to information about
     have; it is about exploiting our           a homelessness system that can be
     competitive advantages.                    both complex and confusing,” said
                                                Penny Fowler, News Corp Australia’s
                                                Community Ambassador.

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NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
EDUCATION FOR ALL             Kids News

                                   To inspire the next generation    appropriate language. It helps        well as from our regional
     ALL AUSTRALIANS NEED          of readers through the power      to improve children’s general         papers and community titles.
     ACCESS TO A GOOD EDUCATION.   of news, News Corp Australia
                                   launched a free national news
                                                                     knowledge and thirst for
                                                                     information, teaching them            By investing in the national site
                                   site — Kids News.                 the importance of relying on          as part of our News in the
                                                                     trusted news sources. The site        Community program, we hope
                                   Kids News offers students and     is isolated, so it does not link to   that students around the
                                   teachers a valuable literacy      outside news sources, meaning         country will benefit, and that
                                   tool for the classroom, helping   students can use it safely in a       teachers will find it an invaluable
                                   to improve children’s general     supervised or unsupervised            tool to better educate and
                                   knowledge and thirst for          environment, or for                   inform their students about
                                   information, and teaching         independent learning.                 what is happening in Australia
                                   them the importance of relying                                          and around the world through
                                   on trusted news sources.          Content is sourced from News          relevant news stories.
                                                                     Corp’s newspapers and
                                   The standalone site is a ready-   websites including the Herald
                                   to-use literacy tool providing    Sun, The Daily Telegraph, The
                                   two daily news stories            Courier-Mail, The Advertiser,
                                   specifically written in child-    The Mercury and NT News, as

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NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
Little Big Book Club

                                               Children are encouraged to run, jump,
                                               wave and swing through the pages of
                                               Adelaide author Mike Dumbleton’s
                                               Jump and Shout!, in the Little Big
                                               Book Club free reading pack
                                               for toddlers.

                                               Jump and Shout! is among four
                                               books published by Raising Literacy’s
                                               Little Book Press. More than 500
                                               volunteers packed more than
                                               500,000 books for babies to
                                               preschoolers to distribute across the
                                               state. Since 2006, more than
     Sky News & The Australian                 370,000 bags have been given to
     Chamber Orchestra                         South Australian families with children   Vogue Codes
                                               aged up to five.
     As a key partner of The Australian                                                  The time for women in tech is now.
     Chamber Orchestra, Sky News               The Advertiser is a founding partner      Momentum is building to reverse
     continues to support the                  of the Little Big Book Club.              statistics that show women’s
     organisation’s Education Program,                                                   participation in the tech space
     one of the Orchestra’s                                                              is declining.
     finest accomplishments.
                                                                                         #VogueCodes is an event that features
     The Sky News sponsorship helps The                                                  a range of inspirational female tech-
     Australian Chamber Orchestra host                                                   preneurs to further the discussion and
     comprehensive Education Programs,                                                   encourage greater female
     including String Workshops and                                                      participation in the tech space. A lot
     interactive Schools’ Concerts as well                                               of this starts with education which is
     as sustain ongoing engagement with                                                  why a free coding for kids event was
     communities all over Australia.                                                     hosted to coincide with the event.

     Almost every day, another research                                                  The day long event was born from the
     paper details the virtues of music on                                               alarming statistics which proved
     children’s brains. And there is one                                                 female participation in the commercial
     inescapable finding at the core of all                                              and education tech-sectors is in
     this research − which has been proven                                               decline — the number of women
     by scientists the world over − music                                                studying computer engineering is 24.6
     helps humans learn, makes kids’                                                     per cent today compared to 50 per
     brains bigger and better. It’s also fun                                             cent in 1990.
     and stays with people for a lifetime.

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NEWS IN THE COMMUNITY - BUILDING A BETTER AUSTRALIA - News Corp Australia
HEALTHY NATION
     BETTER LIFESTYLES LEAD   Good Friday Appeal
     TO GREATER NATIONS.      The Good Friday Appeal raises      This incredible contribution     The Appeal is a year-round
                              money with the support of the      demonstrates the power of the    fundraising program that
                              community to help The Royal        community coming together to     touches every part of the
                              Children’s Hospital in Victoria    support an invaluable cause.     community — be it local raffles,
                              provide world class care for                                        jazz days or cake sales, through
                              our children.                      The enduring strength of the     to large scale events such as
                                                                 Good Friday Appeal are the       Run for The Kids and the Good
                              Since its inception in 1931, the   thousands of volunteers who      Friday telethon. Small or large,
                              brainchild of a group of sports    work tirelessly all year round   from individual to corporate,
                              journalists at the Herald Sun,     to raise money for The Royal     every donation makes
                              the Good Friday Appeal has         Children’s Hospital. The         a difference.
                              raised more than $340 million      grassroots support is what
                              to aid the care and treatment      makes the Appeal so special,
                              of sick children.                  so unique and ultimately,
                                                                 so successful.

19                                                                                                                                   20
Murdoch Children’s
                                                Research Institute

                                                Murdoch Children’s Research Institute
                                                is made up of a group of more than
                                                1500 scientist, clinicians and
                                                administrative staff who strive to
                                                discover new solutions that can make
                                                a difference to Australian children.
                                                The Institute take the toughest issues
                                                affecting Australian children’s health
                                                with the hope that every child can live    Special Olympics
                                                a healthy and fulfilled life.              National games

                                                MCRI’s vision is to solve the              Special Olympics National Games
                                                challenges faced by the rise in health     Adelaide will play host to the 11th
     Kidspot Cares                              issues that are common among our           Special Olympics Australia National
                                                children: allergy, obesity, cancer,        Games in April, 2018. With over 1000
     Committed to bringing parents the          learning problems, depression and          participants, across 12 sports and
     best advice and information about the      anxiety. It is their goal to ensure        demonstration events, these Games
     safety and health of their family,         Australians live in a world of wellness    promise to show the ability of these
     particularly Kidspot.com.au is             rather than illness. To achieve this,      athletes, not the disability. We ran an
     partnering with You Can Sit With Me        MCRI are focusing on prevention and        editorial campaign to tell the stories
     to raise awareness of their                early intervention, rather than waiting    of the athletes attending the games
     kindness initiative.                       for disease and trying to treat it. They   and to assist in raising funds to
                                                are pushing the boundaries by              support their participation.
     Championing inclusiveness You Can          investing in digital technologies
     Sit With Me is simple, safe and            together with medical science to           In addition, News Corp Australia
     changes lives by using a wristband         make healthcare more accessible            sponsored an advertising campaign
     in schools to send a message that          and we’re leading the way for              across our publications to rally the
     everyone is welcome and included           disadvantaged children both locally        community under the key message,
     in the playground.                         and abroad.                                “Can you see what I see?” Children,
                                                                                           youth and adults with an intellectual
     Children are trained what to do and                                                   disability can often not fit into
     say if someone comes to sit with them                                                 mainstream sports programs and
     by asking “Are you ok?” At no time                                                    clubs − the Special Olympics makes
     does the child need to offer advice or                                                participation in sport possible. The
     intervene in the problem rather                                                       advertising campaign has a strong call
     offering a safe place to sit and                                                      to action asking the community to
     referring them to a teacher if they feel                                              help raise the necessary funds to help
     they need help.                                                                       these athletes compete in the games.

21                                                                                                                                   22
NEWS RESPONSIBILITY
     WE ARE IN THE BUSINESS OF
     LOOKING AFTER OUR STAFF.    Staff Donations Fund

                                 Many employees across our       protect Australia’s wilderness;   which provides assistance to
                                 company have a personal         a non-executive director for      men, women and children who
                                 connection with a charity       volunteer therapy dogs; and a     have escaped domestic
                                 or not-for-profit group.        grandfather who arranges the      violence; and the Jodi Lee
                                                                 DS Charity Cup to raise money     Foundation which promotes
                                 Our staff donate their time,    for the Down Syndrome             the importance of being tested
                                 some their money and others     Association of Queensland         for bowel cancer.
                                 volunteer for a worthy cause.   − these are just three of our
                                 And this year the Staff         News Corp Australia’s Staff       Since its inception in 2015,
                                 Donations Fund continued to     Donations Fund recipients.        our staff donations fund has
                                 give them a helping hand.                                         supported over 90 charities
                                                                 Others included providing         that our employees are
                                 From an artist producing        more funds for the Friends        directly engaged with.
                                 artworks to promote and         with Dignity organisation

23                                                                                                                                  24
PaceSetters

                                               PaceSetters is a program to
                                               encourage, reward and develop our
                                               high performing sales team members.      White Ribbon Accreditation
                                               This program, successfully launched in
                                               Australia, has now been adopted by       FOX SPORTS is the first media
                                               our company globally.                    organisation in Australia to be White
                                                                                        Ribbon Accredited.
                                               The program sees our top 100 high
                                               performers secure a spot to attend       The White Ribbon Workplace
                                               the PaceSetters Sales Conference         Accreditation Program recognises
                                               each year where they will experience     workplaces that are taking active
                                               two days of specialist sales training    steps to stop violence against women,
                                               and presentations from world class       accrediting them as a White
                                               sales leaders.                           Ribbon Workplace.
     News Awards
                                               The Global PaceSetters program           White Ribbon Workplaces engender a
     The News Awards showcase those            seeks to reward and recognise high       whole of organisation commitment to
     with a deep commitment to                 achievement by creating a network        stop violence against women, meeting
     excellence in all areas of editorial −    of our brightest sales talent from       15 criteria under three standards to
     from news gatherers and storytellers;     across the globe.                        create a safer and more
     to designers, illustrators, editors,                                               respectful workplace.
     photographers and digital innovators.
     The awards recognise great journalism                                              The Accreditation is a reflection of
     across our community, regional and                                                 two years of hard work to promote
     metropolitan news brands and our                                                   awareness about violence against
     news and sport broadcast channels.                                                 women and drive a respectful culture
                                                                                        that is well equipped to both support
     As News Corp CEO Robert Thomson                                                    victims and respond to perpetrators.
     has said, great journalism is important                                            Some initiatives that we have
     for the future of our company, of our                                              undertaken over the past two years to
     country, and of our democracy.                                                     drive change include holding events
                                                                                        to raise funds and awareness;
                                                                                        introducing a family and domestic
                                                                                        violence policy; conducting surveys to
                                                                                        understand attitudes and how these
                                                                                        have changed; staff training; as well as
                                                                                        providing White Ribbon with a voice
                                                                                        through our media channels.

25                                                                                                                                 26
1 Degree

     News Corp publicly reports its     This reduction was achieved
     greenhouse emissions through       through a combination of
     the CDP Climate Change             energy efficiency projects in
     organisation each year.            our print and office facilities;
     Globally, emission reductions      our IT software 1Switch;
     for the company have               behaviour change initiatives;
     exceeded our FY2020 goal of        facility consolidation; and
     40 per cent reduction from         a reduction in total
     the baseline year FY2006, with     newsprint tonnage.
     FY2017 emissions down by
     43 per cent.                       The Forest 500 is the world’s
                                        first rainforest rating agency.
     This incredible result is due to   It identifies and ranks the        Fox Footprint
     global business units, including   most influential companies,                                           alternatives. Since then they’ve   even more ingenious ideas in
     News Corp Australia, reaching      investors and governments          At the end of last year, a group   negotiated a discount at the       the Fox Footprint pipeline.
     the global target ahead of time    in the race towards a              of eco warriors came together      coffee shop for employees
     and reducing its emissions by      deforestation-free global          to make Fox Sports a more          who use their Fox Sports           “Next on our agenda is a ‘Solar
     40 per cent by focusing on         economy. Forest 500                environmentally aware place        branded KeepCup and set up         Buddy’ event as part of Earth
     smarter and more efficient         assessments are based on           and launched Fox Footprint.        a communal library where           Hour where we’ll assemble and
     ways to minimise our impact        a company’s policies and                                              people can donate and borrow       ship solar powered lights to
     on the environment.                commitments to addressing          Fox Footprint is a volunteer       pre-loved books. They’ve also      marginalised communities in
                                        deforestation risk on the          group of passionate employees      issued a “how to” guide to turn    Papua New Guinea,” Alice said.
     Between FY2016 and FY2017,         information that is publicly       who want to help us                the TVs in the building green,
     we achieved a reduction of 7       available. News Corp achieved      become more conscious              set up a collection point for
     per cent in our greenhouse         the highest ranking score of 5     about sustainability.              battery recycling and
     emissions, which is more than      out of 5 points by the Forest                                         introduced better signage to
     10,000 tonnes of CO2e. This        500 in 2017, ranking in the        The first quick win the group      help staff sort general and
     result sees us also exceeding      Top 20 Global Companies.           set out to achieve was to          recyclable waste.
     our annual target to reduce our                                       replace all disposable cutlery
     carbon footprint by 5 per cent                                        and crockery in the company’s      Fox Sports Eco Warrior and EA
     every year.                                                           kitchens with reusable             Alice Hoving said there are

27                                                                                                                                                                                 28
Australian Indigenous
                                                                                                                                                                             Mentoring Experience

     RECONCILIATION                                                                                                                                                          To support the Australian
                                                                                                                                                                             Indigenous Mentoring
                                                                                                                                                                             Experience (AIME) Hoodie
     OUR RECONCILIATION ACTION                                                                                                                                               Day, we created an editorial,
                                                                                                                                                                             advertising, PR and social
     PLAN IS ALL ABOUT RESULTS.                                                                                                                                              media campaign across
                                                                                                                                                                             print, online and broadcast
                                                                                                                                                                             media nationally.

                                                                                                                                                                             The campaign conceptualised,
                                                                                                       Australian Indigenous                                                 designed and created by our
                                                                                                       Education Foundation                                                  trade marketing and creative
                                                                                                                                                                             services team − asked
                                                                                                       The Australian Indigenous                                             Australians to buy a hoodie,
                                                                                                       Education Foundation (AIEF)
                                                                                                                                           “THE AUSTRALIAN’S                 to join the conversation and
                                                                                                                                           INFLUENCE AND
                                                                                                       provides scholarships which                                           spread the AIME message of
                                                                                                                                           ADVOCACY HAS
                                                                                                       enable Indigenous students to       BEEN A GAME                       mentors for a fairer world.
                                                                                                       attend some of Australia’s          CHANGER FOR AIEF
                                                                                                       leading schools and                 AND THE SINGLE                    In doing so, the community
                                                                                                       universities. The Australian        BIGGEST FACTOR                    supported Indigenous kids to
                                                                                                       tells the stories of the scholars   IN OUR SUCCESS.”                  finish school at the same rate
                                                                                                       in the program and stories of                                         as their fellow Australians.
                                                                                                       their success. AIEF started in      ANDREW PENFOLD
                                                                                                       2008 with one scholarship and       Executive Director, Australian
                                                                                                       has built to have delivered over    Indigenous Education Foundation
                                                                                                       500 scholarships to date.

                                                                                                       The AIEF now boasts a 94 per
     Indigenous Literacy                                                                               cent retention and high school
     Foundation                                                                                        completion rate with
                                                                                                       indigenous students from over
     We partnered with Harper        on their bookshelves to          in remote locations. Working     250 communities across the
     Collins Australia to support    support the initiative.          with more than 30 publishers,    country, according to its last
     the Indigenous Literacy                                          the Foundation has already       annual report. The program
     Foundation’s The Great Book     The Foundation works to          donated 250,000 new books        has supported 396 secondary
     Swap campaign.                  supply books to remote           to over 250 remote Indigenous    and 31 university graduates
                                     indigenous communities; raises   communities through schools,     since it began in 2008
     During the campaign students,   money for reading and writing    libraries, playgroups, women’s   and monitors their progress
     teachers and parents were       programs; and publishes books    centres, youth centres and       beyond schooling into
     encouraged to mix things up     written by children and adults   other service organisations.     career ­pathways.

29                                                                                                                                                                                                            30
I love News in the                     We proudly
                                                 Community because                      support countless
We’re building a stronger,                       it’s about real stories                initiatives
better nation.                                   in real communities,                   within the
                                                 just like mine.                        communities in
                                                                                        which we work
                                                                                        and live.

Liliana Molina                                   Adam Jacob                             Joyce Gutierrez
MARKETING MANAGER — BRAND, CONTENT & PR,         CUSTOMER SERVICE MANAGER,              ACCOUNT EXECUTIVE, AD SALES —
QLD COURIER MAIL & SUNDAY MAIL                   PROPERTY                               VIC METRO AND REGIONAL PUBLISHING

We care about our                                We’re really proud                     We are passionate about our
communities,                                     to actively contribute                 community and have a strong
helping hundreds                                 to the communities                     commitment to local causes
of Australians.                                  we serve.                              such as the Good Friday Appeal.

                                                 Jarrah Petzold
Jay Vo                                                                                  Liz Jones
                                                 SENIOR MARKETING MANAGER —
MARKET MANAGER,                                  BRAND & RETAIL, THE AUSTRALIAN,        COMMUNICATIONS AND PARTNERSHIPS
NATIONAL DIRECT SALES                            COMMERCIAL & OPERATIONS — MANAGEMENT   MANAGER, VIC — METRO PUBLISHING

                                                 We drive the agenda
We’re working to improve the health              for social change
and wellbeing of all Australians.                within our
                                                 communities.

Erin Barker                                      Shannon Moriarty
EXECUTIVE ASSISTANT TO MANAGING DIRECTOR, NSW,   SALES MANAGER — RETAIL,
NSW — COMMERCIAL & OPERATIONS                    NATIONAL SALES
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