OPPORTUNITIES sponsorship - Glendale Raptors
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sponsorship OPPORTUNITIES
The Glendale Raptors Rugby Football Club has been one of the
nation’s flagship rugby organizations, both on and off the field, table of contents
for over a decade. Sponsorship at Infinity Park is an exceptional
opportunity to reach the existing and robust rugby fan base, as well
as the legions of future fans that make rugby the fastest growing
team sport in the U.S. 3 WELCOME TO GLENDALE
Beginning in the Spring of 2018, the Raptors moniker will earn
4 THIS IS RUGBY
new acclaim as the Men’s Elite Raptors team enters Major League
Rugby as a founding member team. Major League Rugby (MLR)
will become the crown jewel atop the USA Rugby domestic 5 FAN DEMOGRAPHIC INFORMATION
participation pyramid, providing a focal point for fans, an
aspirational goal for young players, and opportunities for businesses 6 WE ARE GLENDALE RAPTORS
and sponsors to further engage with the sport.
7 GLENDALE RAPTORS SPONSORSHIP
Sponsorship at Infinity Park isn’t just about Raptors rugby, however.
Glendale is also home to five amateur rugby clubs playing under the 8 WE ARE GLENDALE MERLINS
Glendale Merlins moniker, and Infinity Park hosts the international
RugbyTown 7s tournament annually. Alongside summer movie 9 GLENDALE MERLINS SPONSORSHIP
nights and an annual Beer festival, sponsorship opportunities
abound.
10 THIS IS INFINITY PARK
Infinity Park is a robust and flourishing organization. Celebrating
ten years since their establishment and multiple national titles, the 11 MONDAY MOVIE MADNESS SPONSORSHIP
Glendale Raptors are building upon an already impressive history
of distinction. Sponsorship not only offers a substantial return on 12 RUGBYTOWN 7S SPONSORSHIP
investment, but also the opportunity to share in Glendale’s ongoing
growth and prosperity. 13 BEERFEST SPONSORSHIP
Best Regards,
Diana Anderson
Director of Marketing and Sponsorships
Infinity Park
welcome to
Today’s Glendale, with Infinity Park at its heart, began in 2005 with a bold
plan from city leaders: the future of the city would be built around rugby.
GLENDALE
When this plan was conceived, rugby in the U.S. was one of the sporting
world’s best-kept secrets. More than a decade later, that secret is out:
today over a million Americans play rugby, with many more following as
fans. Glendale’s hand in that growth is undeniable, and is an example of
what thoughtful, inspired public-private partnerships can accomplish.
The result of this partnership is what we call RugbyTown USA. It’s more
than a name, more than the buzz on game day. It’s more than the verdant
grass on the pitch, than the glittering ballroom floor, more than the
weight room or the thrill of victory. RugbyTown USA is about character –
the teamwork that embodies rugby’s tough-yet-elegant ethos.
It’s shared experience, execution, and excellence.
It’s who we are.
Just southeast of downtown Denver, Glendale’s 16-acre Infinity Park is a
cultural cornerstone for Coloradans up and down the Front Range. The
multi-use, indoor-outdoor hub boasts the first rugby-specific stadium in
the country. Beyond rugby, Infinity Park is woven into the very fabric of
Colorado, not simply as an event space or fitness Mecca, but as a place
where community can coalesce and interact – marrying fitness, fun, and
culture for Coloradans of all ages.
Infinity Park is not just the epicenter of rugby in Colorado, it’s a nationally
recognized rugby nerve center. The Glendale Raptors men’s team will
enter the nation’s professional rugby league, Major League Rugby, in 2018
building upon an already impressive history as one of the top performing
clubs in the US.
As the name suggests, the possibilities here are truly limitless.
this is
In 1823 during a game of school football in the town of Rugby, a young
man named William Webb Ellis picked up the ball and ran towards the
RUGBY
oppositions goal line, creating the distinctive feature of the game.
194 years later, rugby has evolved into the second most popular sport
in the world, played by 7.3 million men, women, boys and girls.
• first played in 1875, Boston-McGill vs Harvard
• USA Rugby is the governing body of rugby
• USA won gold in the 1920 & 1924 Olympics
• 7s rugby included in the Rio 2016 Olympics
• Las Vegas is the host city on the HSBC 7s circuit
• host of the 2018 Rugby World Cup 7s
• over 2,500 amateur rugby clubs
• fastest growing sport in the United States
• 350% growth in rugby participation since 2009
• 2.1 million kids in the USA play rugby
• fastest growing team sport in the USA
• 40 million consider themselves to be rugby fans
• in 2018 Major League Rugby will launch it’s first season of
professional rugby in the USA with 7 teams to start and League
expansion in 2019.
about rugby
Rugby fan base increased by 14% from 2012-2015; every other sport was stagnant
or declined
FA N S Rugby’s return to the Olympics drew at least 16.8 million new fans
Rugby participation increased 350% between 2004-2010
Annual participation growth of 13% year over year between 2010-2015
40 million consider themselves to be rugby fans:
• 55% (22 million) of those are millennial (ages 18-34)
• 67% (27 million) have children under 18
• 64% are college educated
• 29% have household income over $100k
Rugby fans are spread relatively evenly across the age groups with the exception of
45-54 year-olds which account for 13% of rugby supporters
Interest in rugby is identical between the genders
Rugby fandom has risen 14% over the last 3 years
Rugby fans are trend setters – 97% more than the general population
Rugby fans are brand loyal – 22% more than the general population
Rugby fans are interested - 72% more likely to purchase a partner company’s
products or services
we are
GLENDALE RAPTORS
Glendale’s Infinity Park is a stronghold for rugby in the United States. Promoting
local engagement and participation, the Raptors club builds on its established
support and encourages Glendale, as well as the broader American audience,
to experience the unique and vibrant rugby community. Utilizing an existing
foundation of excellence on and off the field, the Raptors will join the nation’s
professional rugby league - Major League Rugby - in 2018.
Rugby’s international presence is enormous, and by stitching together the
local with the national, the national with the global, the Glendale Raptors are
more than just a club — the Raptors are the embodiment of the Rugby Family;
an inspirational, character-driven model of sport and athleticism, teamwork
and diversity, participation and community. From their home at Infinity Park,
the Raptors provide a focal point for fans, aspiration for young players, and
opportunities for businesses to engage with the sport.
Anticipated 2018 Spring Season:
March - July: 8 match season* + 2 pre-season matches
• Pre-season promotions will begin in January 2018
• In-season promotions run March - July 2018
• Post-season promotions will run July - December 2018
2018 Projections:
Attendance - 15,000
Live stream webcast viewership - 180,000
Video on demand viewership - 20,000
*subject to change
GLENDALE RAPTORS sponsorship Sponsorship levels starting at $25,000 for Inaugural Spring Season Advertising rates available BRAND RECOGNITION • Logo inclusion • Signage • Webcast live stream • HD digital screen and ribbon display • Naming rights • Kit sponsorship • Media exposure IN STADIUM ACTIVATION • On-site opportunities • Logo recognition on pitch • Presenting sponsor of stadium activities • Presenting sponsor of game day elements (“brought to you by...”) • Complimentary tickets to Glendale Raptors regular season home matches DIGITAL PROMOTIONS & ADVERTISING • Email inclusion • Website advertisements • Social media exposure • Presenting sponsor of video elements • Webcast advertisements • Ticketing advertisements
we are
GLENDALE MERLINS
January - June The Glendale Merlins are the latest chapter in the storied development of rugby
• Men’s Division 1 & 2; U20s in Glendale, Colorado – RugbyTown USA. Having a number of rugby teams play
• Women’s Division 1 under the Glendale Raptors flagship for the past 10 years, the Glendale Merlins
August - November will help the differentiate the identities of the various rugby teams/programs
• Women’s Premier League that are part of the same rugby family at Infinity Park as they continue to grow.
• Match promotions are run year-round
A merlin is a bird of prey (which, altogether, are known as raptors). While small
2018 Projections in stature, the merlin is known for its ferocity. Merlins also display a strong sense
• Attendance - 10,000 of community and loyalty as when they team up to hunt in groups. Generations
• Webcast viewership - 75,000 have been known to reside in the same place for decades.
• Video on demand viewership - 10,000
The vision of rugby at Infinity Park is to create a pathway for players to learn
the skills and gain the experience they need in order to compete on all levels.
Youth programs welcome children as young as five as they learn the basics of
the game. The adult amateur teams at Infinity Park allow players who wish to
continue their rugby career after high school or college to work with coaches
and trainers to elevate their game. Playing against teams from across the
country, these players are not only playing for the love of the game. They are also
pushing themselves to see just how far they can go, whether that’s the Olympic
games or the country’s top leagues. The Merlins name reflects that relentless
pursuit of personal and team goals that drives each player.
GLENDALE MERLINS sponsorship Sponsorship levels starting at $5,000 Advertising rates available BRAND RECOGNITION • Logo inclusion • Signage • Webcast live stream • HD digital screen and ribbon display • Naming rights • Kit sponsorship • Media exposure IN STADIUM ACTIVATION • On-site opportunities • Logo recognition on pitch • Presenting sponsor of stadium activities • Presenting sponsor of game day elements (“brought to you by...”) • Complimentary tickets to Glendale Raptors regular season home matches DIGITAL PROMOTIONS & ADVERTISING • Email inclusion • Website advertisements • Social media exposure • Presenting sponsor of video elements • Webcast advertisements • Ticketing advertisements
The beautiful, green open space at Infinity Park is a place where that community
this is can gather to enjoy themselves in the great outdoors. The eight-acre park
INFINITY
features jogging and walking paths, public lawns, picnic tables and barbeque
grills – not to mention free wireless found throughout the Infinity Park campus.
Monday Movie Madness transforms Infinity Park into one of the largest movie
PARK
theaters in Colorado. Using the stadium’s ample seating, HD LED jumbo
screen, and booming sound system, Infinity Park is able to host thousands of
moviegoers. The series is one of the most popular events at Infinity Park, and
since screenings are viewer-selected and admittance is free, every seat is the best
in the house.
Every August, 20 of the world’s top rugby 7s teams come to Infinity Park in
Glendale, Colorado for the RugbyTown 7s Elite International Tournament to
compete for a $10,000 winner-take-all cash prize. Three days, 62 games, and
only the top four teams from each pool will make it into the quarter-finals. The
RugbyTown 7s Tournament is emblematic of the sport’s growing popularity, and
similarly, the exciting, fast-paced 7s play was part of the 2016 Olympic Games –
for the first time in nearly a century.
Bring your families and fans to experience the exciting combination of world-
class rugby and the Bruises and Brews Beerfest, featuring the best craft beers and
spirits from around the country.
The Bruises and Brews Beerfest attracts thousands of attendees – combining
beer and rugby: two Colorado staples that are definitely better together.
Infinity Park is the beating heart of Glendale, the very center of a vibrant,
community-focused city– an institution deeply invested in the people that
surround and define it.MONDAY MOVIES sponsorship Since 2007, Infinity Park has played host to thousands of movie-goers on five nights every other Monday in June, July and August. Promotions of this popular event begin in April with the annual “Viewers Choice” contest where fans vote for their favorites to make it into the movie lineup for the year. Average attendance: 2,500 per movie night Sponsorship levels begin at $1,500 Advertising rates available BRAND RECOGNITION • Naming rights • Logo inclusion (promotional collateral, advertising) • Signage • HD digital screen and ribbon display • Media exposure IN STADIUM ACTIVATION • On-site opportunities prior to the movie • Presenting sponsor of prize giveaway(s) DIGITAL PROMOTIONS & ADVERTISING • Email inclusion • Website advertisements • Social media exposure
RUGBYTOWN 7s sponsorship The last weekend of August, Infinity Park welcomes 20 teams from across the globe for three days of elite international rugby 7s competition. Promotions for this event begin in March of each year. Average attendance: 3,000 per day Average webcast viewership: 20,000 in over 50 countries Sponsorship levels begin at $1,500 Advertising rates available BRAND RECOGNITION • Logo inclusion (collateral, programs, advertising) • Signage • Webcast live stream • HD digital screen and ribbon display • Naming rights • Media exposure IN STADIUM ACTIVATION • On-site opportunities • Logo recognition on pitch • Presenting sponsor of stadium activities • Presenting sponsor of game day elements (“brought to you by...”) • Complimentary tickets DIGITAL PROMOTIONS & ADVERTISING • Email inclusion • Website advertisements • Social media exposure • Presenting sponsor of video elements • Webcast advertisements • Ticketing advertisements
BEERFEST sponsorship Coinciding with RugbyTown 7s Elite International Tournament, Glendale’s Bruises & Brews Beerfest takes place on the last Saturday and Sunday of August. Promotions for this event begin in March of each year, and are included in the vast majority of RugbyTown 7s promotions. Average attendance: 2,000 per day Sponsorship levels begin at $1,000 Advertising rates available BRAND RECOGNITION • Naming rights (sold through 2018) • Logo inclusion (promotional collateral, tasting mugs, advertising) • HD digital screen and ribbon display • Media exposure IN STADIUM ACTIVATION • On-site opportunities DIGITAL PROMOTIONS & ADVERTISING • Email inclusion • Website advertisements • Social media exposure • Presenting sponsor of video elements • Webcast advertisements • Ticketing advertisements
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