Place, Arts and Cultural Plan - Iconic Scarborough, 10 Scarborough Beach Road | July 2021 - DevelopmentWA
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Place, Arts and Cultural Plan Iconic Scarborough, 10 Scarborough Beach Road | July 2021
Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
We acknowledge the custodians of this land, the Whadjuk Noongar and their Elders
past, present and emerging. We wish to acknowledge and respect their continuing
culture and the contribution they make to the life of this city and this region.
Document ID: /Volumes/Graphics/2020/20-047 - Scarborough, Lot 601 Scarborough Beach Road/Place Art & Cultural Plan/3 Oceans Place
Cultural Plan V6 Folder/3 Oceans Place Cultural Plan V7.indd
Issue Date Status Prepared by Approved by
1 12.11.20 Draft Suzie Zuber, Kate Parker Ben Kent
2 07.07.21 Draft Suzie Zuber, Kate Parker Ben Kent
3 12.07.21 Draft Suzie Zuber, Kate Parker Ben Kent
This report has been prepared for the exclusive use of the Client, in accordance with the agreement between the Client and Element
Advisory Pty Ltd (element) (‘Agreement’).
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party to the Agreement or an intended recipient.
In particular, it should be noted that this report is a qualitative assessment only, based on the scope and timing of services defined by the
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Copyright and any other Intellectual Property arising from the report and the provision of the services in accordance with the Agreement
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This document is in a draft form and not a final issued form. element reserves the right, at any time with or without notice, to amend,
modify or retract any part or all of this document including any opinions, conclusions, or recommendations contained therein. Unauthorised
use of this draft document in any form whatsoever is strictly prohibited. To the maximum extent permitted by law, element disclaims any
responsibility for liability whatsoever arising from or in connection with this draft document.
ii
Contents
1. Executive Summary....................................................................... iv 6. Programming and activation ...................................................... 43
1.1 The opportunity........................................................................................... iv 6.1 Informal activation...................................................................................... 43
1.2 The proposal................................................................................................. 1 6.2 Programmed activation.............................................................................. 43
2. Place context analysis................................................................... 2 7. Place Management......................................................................... 44
2.1 Strategic context......................................................................................... 2 7.1 Benchmark arts precinct governance models..................................... 44
2.2 The location................................................................................................... 4 7.2 SBAC governance implementation......................................................... 45
2.3 The culture ................................................................................................... 7 7.3 Proposed funding model............................................................................ 47
2.4 The people .................................................................................................... 10 7.4 Sector Support ............................................................................................ 47
3. Place and Needs Analysis............................................................ 12 8. Public art............................................................................................ 51
3.1 Place Scan...................................................................................................... 12 8.1 The approach................................................................................................ 51
3.2 Community Needs Analysis...................................................................... 15 8.2 Procurement Methodology....................................................................... 52
3.3 Cultural Needs Analysis............................................................................. 16 8.3 Integrated public art opportunities........................................................ 53
3.4 Iconic Scarborough ‘s optimal place offer............................................ 18 8.4 Public art activation and programming................................................. 54
4. The Place Vision.............................................................................. 21 9. Cultural context statement......................................................... 55
4.1 An Arts and Culture Hub for a new creative era................................ 22
5. Embedding the Place Vision....................................................... 24
5.1 Place Plan....................................................................................................... 25
5.2 Cultural infrastructure............................................................................... 30
5.3 Community infrastructure......................................................................... 37
iii
Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
1. Executive Summary
1.1 The opportunity
3 Oceans’ Iconic Scarborough proposal at 10 Scarborough Beach Road is positioned at
a pivotal junction in Scarborough, the point where the arterial road from the city meets
the coastal tourist drive, marking the arrival at the iconic Sunset Coast destination of
Scarborough Beach.
Located within the Coastal Ward of the City of Stirling, Iconic Scarborough is well-placed
for work and leisure, just 100m from the Scarborough Beach foreshore and only 15 minutes’
drive from Perth CBD.
Currently vacant, the development site was previously a buzzing Scarborough destination,
occupied by a mixed-use development of shops, food outlets, the Scarborough Fair Markets
and the popular Contacio’s ‘café/bar/lounge’ that included a dance hall and parking at the
rear and along the street. The site now sits within the central core of DevelopmentWA’s
Scarborough Redevelopment Area (Scarborough Redevelopment Scheme September 2016),
and is recognised for its potential to contribute to the revitalisation of the area as a high-
density mixed-use node.
The development proposal by architects Hames Sharley and landscape architects ASPECT
Studios will create a dynamic new public realm, commercial and cultural hub, split over a
three-storey podium building, beneath three residential towers positioned to take advantage
of sweeping views of Scarborough’s famous beachfront and Indian Ocean.
A compelling vision for transformation of the site is in place
supported by the capacity, experience and design quality
needed to create an outstanding multi-layered development that
stands its ground against local, national and global counterparts,
while also feeling welcoming, authentic and true to Scarborough.
Iconic Scarborough will be a cornerstone in realising the State Government’s vision for
Scarborough to reclaim its former status as an iconic, world-class destination.
iv
1.1.1 Playing a central role in Scarborough’s renaissance 1.2 The proposal
The first stage revitalisation of Scarborough’s foreshore has served as a catalyst for the wider
3 Ocean’s proposal for Iconic Scarborough is centred on revitalisation - retaining the best
renaissance of the region. Iconic Scarborough sits central to the next wave of influence, the
of the local Scarborough vibe and character, supplemented with new attractions as an
north-south strip to the east of West Coast Highway identified in DevelopmentWA’s 2015
alternative destination to the coastal offer.
Master Plan as a zone for Renewal: ‘an opportunity to support the community’s housing
needs, attract investment and optimise underutilised sites.’1 The proposal:
The recent investment in the public realm has transformed the region, providing high quality • 370 apartments
leisure facilities and open space along the foreshore, including promenades, a skate park, • 15% affordable apartments
climbing wall, children’s playgrounds, outdoor exercise equipment and sunset viewing areas. • High-quality public realm – landscaping, amphitheatre, play, seating, shade
The beach has always attracted pleasure-seekers, but this recent investment has raised
the appeal of the region as a local residential town centre as well as an international tourist • 140 seat performance & rehearsal space
destination for those seeking the natural beauty, outdoor lifestyle and safety of Western • Expansive theatre bar and balcony
Australia. • 6 artist-in-residence apartments and studios
• 140 sqm gallery and event space
Iconic Scarborough will function as a landmark and the perfect
counterpoint to the ‘big beach’ surf, sand and outdoors • Collaborative workshop & makerspace
experience at the foreshore. Landmark projects like Iconic • Elevated outdoor events and performance space
Scarborough will see Scarborough turn a corner and reposition • Arts retail kiosk and ticketing office
itself through new amenity, investment and attractions, each • 6 food and beverage outlets
working in sync to draw visitors in and extend their time and • Signature restaurant and break out bar
spend in the broader area. • Generous coastal co-working space
• 467 residential parking bays (cars and motorbikes)
While revitalising Scarborough’s foreshore will play an important role in driving Perth’s
international competitiveness, it is the additional products, services and experiences that • 173 commercial and community parking bays (including motorbikes)
function with it, that will realise the greater vision and capitalise on economic opportunity for all. • 251 bicycle racks
• 6 car share scheme bays
• Quality, integrated public art and artist management program
1 Scarborough Master Plan, MRA 2015
1
Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
2. Place context analysis
2.1 Strategic context
‘Revitalising Scarborough must recognise Scarborough Master Plan, • Expectation that the site will contribute to the local Scarborough place values:
its youthful ‘edge ‘and ‘grit’ in developing 2015 - Being remarkable and iconic: not afraid to make a statement whilst building on
the existing character.
a vibrant and successful place with wide - Offer experiences for the local community that will enrich the soul.
appeal to residents and visitors alike.’ - Create a hub of activity that connects to the beachfront.
Scarborough Redevelopment Strategy, MRA. - Assist tourism yield by encouraging visitors to come for the day but stay for
the night.
Under the provisions of the Metropolitan Redevelopment Authority
Act 2011 (MRA Act) DevelopmentWA is responsible for planning Scarborough Design • Reflect the local Scarborough Character:
Guidelines, 2016 – The - A proudly non-conformist recreational culture.
and development control within redevelopment areas in the Perth
site sits in the Beach - Sense of ‘edginess’ through youth culture, a sense of intrigue and discovery,
Metropolitan Region.
Road precinct. casual atmosphere, unique architecture and creativity.
The subject site is located within the Scarborough Redevelopment Area
(SRA) and is subject to the Scarborough Redevelopment Scheme (the Scarborough • Build a sense of place that supports public art and cultural activities that respond
Scheme). The Scheme identifies the subject site as being located within Redevelopment Strategy to Perth’s environment, climate and lifestyle.
the Beach Road Precinct. It is also subject to DevelopmentWA’s 2015 and Scheme, 2016 • Promote social inclusion by supporting community infrastructure and activities
Master Plan, Redevelopment Strategy and Design Guidelines adopted for visitors and residents to socialise.
in 2016. • Provide community infrastructure that encourages informal uses.
• Appreciate the elements that are uniquely Scarborough: beach life, surf culture,
Key influencing values and objectives from these strategic documents edgy vibe and appeal to day trippers.
that inform the context of the Place Vision for Iconic Scarborough are
summarised below. Appendix 1 Strategic Documents includes more Scarborough Edge, • Reflect the ‘creative DNA’ of the place.
detailed analysis. Creative Template • Embody the themes of ‘edginess’ and the cyclical nature of Scarborough.
for the Scarborough
Redevelopment Area
2
‘Widening the Edge 2’: the Noongar account of Koorannup
Scarborough Edge
‘The heaven lay west of the great mama waddurn (father sea),
under which their kaanya (spirit of the newly dead) must
journey to reach koorannup- nyirganup (their heavenly home).
The group ... whose kaanya lef t their bodies to go under the sea,
were stopped in the middle of the sea by a jangga karak (black
“spirit” cockatoo with red-banded tail) ... when they had got
through to the other side of the nest they travelled on and on
until they came to the shallow waters of the heavenly shore. As
the spirits neared the shore they looked about for a good fish to
take with them to their dead folk ... All their relations who had
gone to heaven before them knew that they were on their way,
and watched for them on heaven’s beach. As soon as they saw the
spirit they ran to him to welcome him, and they took the food he
had brought and cooked it and gave it to him to eat.’2
The Koorannup story brings the ‘beyond’ of the ocean back into
human life. It reconnects our activities onshore with the larger
life of the ocean. It suggests that the Edge is a hinge zone, a place
where past, present and future meet and pass through one
another, a place of memorialization (for those who have gone
before) and a place of renewed hope.
2 The Passing of The Aborigines: A Lifetime Spent Among the Natives of Australia, Daisy Bates, 1938
3
Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
2.2 The location
KARRINYUP SHOPPING CENTRE 2.2.1 A gateway opportunity
16min via 422
From City Beach to the south, and Trigg Beach to the north, West Coast Highway (WCH)
422
defines the coastal edge of Perth’s north-west residential suburbs, and forms part of the
42 1 Sunset Coast Tourist Drive.
DE 80
PE
AR
LP
22
0m
SACKVILLE TCE
Sitting just two blocks inland from the seafront, Iconic
4
42
1 ,
Scarborough marks the gateway to the beachfront destination of
Scarborough Beach, internationally renowned for its long, white,
sandy stretches, regular swell and large waves that draw surfers,
kite-surfers and windsurfers from across the city and beyond
WEST COAS T HWY
40
0m Iconic Scarborough forms the north east corner of the intersection between the WCH and
Scarborough Beach Road, the arterial link to North Perth and the City. This principal junction
along both main roads marks the transition from the low-to-medium-density residential
neighbourhood to the east and the high-energy recreational coast to the west.
PERTH CBD Spanning a full urban block from busy WCH to residential Filburn Street, Iconic Scarborough
32min via Glendalough rises significantly to its northern boundary shared with two separate lots, presenting three
Station
very different public ‘faces’ and unique opportunities to connect to both the adjacent
H BE AC H RD
residential neighbourhood to the east and the more tourist and commercially driven hub to
SC AR BO RO UG
990
the south and west.
2.2.2 A nexus, origin and destination
• Iconic Scarborough is well-placed for transport connections south-east into the city,
4 10
north and south to other coastal leisure destinations and east/north-east to local
commercial centres in Karrinyup and Innaloo.
BR IG HTO N R D
• Iconic Scarborough is close to the bus terminus and the Filburn Street bus stop on SBR,
serviced by bus routes to Perth Busport, Glendalough Station, Karrinyup Shopping Centre
and Stirling Station.
DRABB LE RD
• The junction of SBR and WCH is an intimidating crossing point for pedestrians. Both
roads widen to six lanes at the traffic lights, with dedicated cycle lanes alongside busy
bus routes.
• Peak hour traffic creates an often-congested junction.
STEWART ST
• A future light rail holds promise of creating another fast connection between Scarborough
Beach and Glendalough Station via Doubleview and the Innaloo retail centre.
Subject site Bus station Bus stop
Bus route Full mass transit corridor
4
A haven for surfers and fishers
The local coastal features include Contacio reef, a now
submerged reef towards Trigg, marked only by a 2m square
rock. The southern end of the reef was known as Drabble Corner,
named after W.W. (Putty) Drabble, a local hardware firm owner
and avid fisherman. The northern end, towards Trigg, was known
as The Bench.
Len Dibben - considered the godfather of WA surfing, started
carving boards out of wooden planks in his backyard in 1950s and
used to surf this stretch of the northern beaches. Other fishing
features are Josie’s Hole, a fishing spot further down the beach
and ‘The Manning Street Peak’ the only real bank in the area3.
2.2.3 The local street experience
• The eight-storey Ramada Hotel marks the change from predominately one to two-storey
residential to the mixed-use and commercial beachfront.
• Fragmented road frontage along SBR with a mix of residential front gardens, commercial
buildings predominately set behind parking bays and frequent vehicle crossovers.
• Lack of trees and a hostile road environment to pedestrians.
• Poor sense of arrival to the destination beachfront to the west of WCH.
3 Ref: www.seabreeze.com.au/forums/Surfing/Shortboards/trigg-reefie?page=3
www.seabreeze.com.au/forums/Surfing/Shortboards/Contacio-Reef?page=1
www.seabreeze.com.au/img/photos/surfing/6111472.jpg
5
Place, Arts and Culture Report Iconic Scarborough, 10 Scarborough Beach Road | July 2021 6
2.3 The culture
Scarborough has been through cycles of popularity but has always retained its appeal to
Perth residents looking for sun, sand and surf related recreation.
For thousands of years the sea drew the Whadjuk Noongar people to the area for their
seasonal harvest of fish and crustaceans.
In the 19th Century this 2.5km stretch of white sandy beach attracted European settlers,
who chose to name it after the English beach resort of Scarborough in Yorkshire. The sandy
dunes had little agricultural value and presented a challenge for residential development until
the turn of the twentieth century and the construction of the 1912 plank road that bridged
the gap between the remote sandy coastal environment and the settled horticultural-friendly
areas of Osbourne Park and Nookenburra (Innaloo)4.
The construction of the Promenade, now The Esplanade, in 1932, evoked the promenade
walks of Mediterranean seaside towns and signalled Scarborough’s popularity as a coastal
leisure destination to escape the heat and labour of the inner suburbs.
Scarborough has always had a reputation for being ‘edgy’; a
place physically on the edge of the continent, culturally on the
edge of new trends, socially on the edge of acceptable. “When you looked down on the Pit you’d see a seething mass
of mainly black with bits of bright colour wriggling, or seething,
Attracting a young demographic drawn to the free entertainment of the long stretch of around. This is what led to the name The Snake Pit. So the Snake
beach, Scarborough has seen the rise of many cultural trends – 1950s teenagers came for the Pit was born”. - Lost Perth
rock and roll scene at the Kool Korner American Diner and to dance in the outdoor ‘snake-
pit’; 1960s and 70s youth came with their pushbikes, motorbikes and cars for drag races The revised planning framework and foreshore improvements of the early 2000s marked
along the long straight Esplanade, and of course the challenging swell has attracted surfers the renaissance for Scarborough. The first wave of investment, the Scarborough Beach
since the 1960s. Pool, Whale Playground, Snake Pit skate park, Sunset Hill and other features cemented the
With the rise of the surf culture came the associated ‘boardroom’ clubs – post-surf hangouts precinct firmly back on to the local and visitor tourist map, and set a high standard for the
for the various surf clubs. The original Contacio’s was one of these popular hangouts, an quality of all new development in the area.
Italianate hotel and restaurant located further up West Coast Highway, known for its live
music. In the 80s the site was sold and a new Contacio’s was built on the site of Iconic
Scarborough , as a more commercially viable mixed-use development that focused on retail
and hospitality.
Scarborough’s recreation and leisure sector continued to grow through the 1980s,
culminating in the construction of the 19-storey Observation City (now Rendezvous Hotel),
a coastal investment inspired by the America’s Cup Challenge. The 90s recession hit
Scarborough like everywhere else, and though it lost its vibrancy and with it its status and
attraction, Scarborough never lost its core ‘sandy-foot’ audience.
4 https://library.vincent.wa.gov.au/local-history-centre/stories-from-our-past/the-gornall-family-tragedy-of-1916.aspx
7Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
Surfers would camp on the beach,
hire a black rubber ‘surf-shooter’
(to body surf), pay for a spray on
‘Vita Tan.’, or grab a burger and
ice-cream from Peters by the Sea.
Source: scarboroughrotary.org.au
82.3.1 Cultural offering 2.3.2 Literary connections
As one of the few points of commercial access to the western beachfront, Scarborough is Tim Winton, author of Cloud Street and Dirt Music, grew up in Scarborough Beach in 1960,
seen as Perth’s best opportunity to create a truly urban precinct on the Sunset Coast. and draws much of his inspiration from the landscape of coastal Western Australia.
• The esplanade is a thriving coastal destination, the sea alive with surfers, kite-surfers, “There is nowhere else I’d rather be, nothing else I would prefer
paddle-boarders and swimmers.
to be doing. I am at the beach looking west with the continent
• The beach and dunes are crowded with spectators, sunbathers, families and youth. behind me as the sun tracks down to the sea. I have my
• Bars, cafes and restaurants are full into the evening with people and music spilling out bearings.”5
into alfresco dining areas.
• The skate park and amphitheatre are popular hangouts for local youth. In 1989 TAG Hungerford’s play ‘The Day
• Scarborough successfully caters for all ages and all budgets. it all Ended’ premiered at The Playhouse,
Perth. The story, originally written as a
Since 2009, the City of Stirling has hosted a festival of arts on the Scarborough Beach. short story in his autobiography ‘Stories
The Summerset Arts Festival offered the community a range of free and affordable events, from Suburban Road’ was set in a
subsequently evolving into the Sunset Veranda Fringe World venue in 2018, which is currently Scarborough beach shack and explored
on hold due to COVID-19 associated budget impacts. The festival used to run for a full the impact that the declaration of WWII
month with a range of arts-related events and activities from beachside comedy to kids’ had on five young boys, the self-image
entertainment, appealing to a huge number of visitors from across Perth, Western Australia of Australia and its relationship with the
and beyond. Its loss leaves a large gap in Scarborough’s cultural calendar. world. His life and the power of the story
The Scarborough Sunset Markets, run by the Scarborough Beach Association, feature a is commemorated by a pavement plaque
mixture of pop-up bars, food stalls, live music, entertainment, market stalls and creative on The Esplanade.
artists, drawing thousands of locals and visitors for many weeks of the year.
“It’s the pointless things that give your life meaning. Friendship,
The sell-out shows and overflowing car parks at these events are a testament to the local compassion, art, love. All of them pointless. But they’re what
appetite for cultural activities and experiences. keeps life from being meaningless.”
5 Tim Winton (2012). “Land’s Edge: A Coastal Memoir”
9Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
2.4 The people
Scarborough’s coastal location and wide recreational offer supports an analysis of the local
population which uncovers a community of young, educated and upwardly-mobile adults.
The median household income in Scarborough is a little higher than that of Greater Perth
but is lower than the surrounding suburbs – the average income in neighbouring Trigg,
Doubleview, City Beach and Doubleview ranges from 8-50% more than that of Scarborough.
Key to Scarborough’s popularity is that it is still affordable for surfers and young
professionals. It is a popular destination for national and international tourists, mainly young
visitors drawn to the appeal of the surf scene and affordable nightlife.
Whilst part of Scarborough’s appeal is its ‘earthy edginess,’ the fear of being victim to anti-
social behaviour or petty crime deters some visitors and tourists.
Local crime statistics (online data6 and anecdotal from the local police station) point to
day and night antisocial behaviour along the beachfront associated with the bars/clubs as
the main concern, with the highest crime figures associated with stealing, assault and drug
offences.
The future prediction for Scarborough is a shift in the
demographic trend. New developments will diversify the
residential offer in the region, offering more apartments and
higher-rise living opportunities for young first-time buyers and
older ‘right-sizing’ empty-nesters looking to live close to the
convenience shopping and wide range of entertainment and
surf-culture that Scarborough has to offer.
6 WA Police Force Crime Statistics for Scarborough, https://www.police.wa.gov.au/Crime/CrimeStatistics#/
102.4.1 Demographic comparison to Greater Perth
See Appendix 2 for more information.
Age: There is a significantly higher proportion of Scarborough residents 2016 Census - highlight statistics:
aged between 20 and 39 when compared to Greater Perth, representing
66% 34 35%
a distinctly younger adult community. Conversely there are fewer children
and teens (5-19) and older adults (50+) living in Scarborough compared
to Greater Perth.
Household Dwellings: 50% of the Drive to work Median age Married
composition: dwellings in Scarborough are
58% 25-39
Supporting the semi-detached or terraced
above analysis, properties, and 65% of the The largest
there are properties have three or demographic age
significantly more more bedrooms. group is 25-39
couples with no children living in Family households Year olds year olds.
Scarborough than Greater Perth. Education: The
There are also proportionately more Scarborough community
non-family households (e.g. share is highly educated with
houses) than one-family households. more people gaining
undergraduate or postgraduate tertiary
Marital status: qualifications than Greater Perth.
There are more locals
who are either not
Employment: Almost 90%
married or in de facto
of the population of
relationships than
Scarborough is in full or part-
those who are married. This is much
time employment, 30%
more pronounced than Greater Perth.
in professional occupations.
Income: The median household income in Scarborough is just a little
higher than that for Greater Perth.
11Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
3. Place and Needs Analysis
3.1 Place Scan
Scarborough is notable for Beachside Provision Within 400m Beyond the Beach Provision Within 400m
being the most urbanised of Food and Beverage Commercial Public Open Space Food and Beverage Commercial Public Open Space
Perth’s coastal areas. Mapping
Bay Bays on Coles Express Scarborough Amphitheatre Domino’s Pizza A1 Dry cleaning N/A
Scarborough’s existing provision Scarborough
Peters by the Sea
of businesses, services and Buteko Bar and
Coles Scarborough Scarborough Beach Health Freak Café BP Petrol Station
Accommodation
Plaka on the Beach
amenities reveals a number of Restaurant Cordingley’s Surf Scarborough Beach Skate Lady Latte Lexi’s English language
Coast Residences
gaps in provision and potential Park school
Cocolat Scarborough Beach Bar Mobile Defender Toastface Grillah
Ramada by Wyndham
opportunities that Iconic Cold Rock Scarborough Ice Creamery
Scarborough Reserve Scarborough 7 Day
Perth Tours WA Uncle Gino’s Pizzeria Chemist
Scarborough can leverage to Scarborough Rock Climbing Scarborough Apartments
Dome Scarbra Fish and Chips Rip Curl White Sands Tavern The Thirsty Camel
ensure its commercial and Wall The Dunes, Scarborough
cultural offer is embedded Dumbo Gelato Straits Café Scarborough Surf School Sunset Hill Wild Bean Café Treeline Arborolist Beach
into and welcomed by the El Grotto The Esplanade Bar Soul Boardstore Whale Playground
The View Apartments
Health and Beauty Community / Amenities
community. The adjacent map Grill’d The Galway Hooker Sunset Rent-a-Car
and table identify the provision Accommodation 12 RND Fitness ATM
The Lookout Bar at Website Kingdom
of amenities to the east and west Hamburger Hill
Bowling Bites Indian Ocean Hotel Against the Grain Tattoo Post Office
of WCH within a 5 minute/400m Ignite Leads and Barber
Knead Bread and Observation Rise
The Peach Pit
walk of Iconic Scarborough. Coffee Liquorland Clinipath Pathology
Quest, Scarborough
La Capannina The Sand Bar Mitchell Management and Hastings Dental Centre
Rendezvous Hotel
Livid Skate Café The Smoothie Station Marketing Proactive Pilates
Sandcastles, Scarborough
Luna Bakery The Wild Fig Community / Amenities Revo Fitness
Seashells, Scarborough
Monty’s Café Thirsty Camel ATM Scarborough Beach Dental
West Beach Lagoon Clinic
Nandos Zambrero Chargebar @Oceans 6019
Scarborough Beach
Ocean 6109 Bar Thai Palace Local Community Church Medical Centre
Samari Cambodian Restaurant Public Toilets Scarborough Beach
Physiotherapy
Scarborough Beach Pool
Health and Beauty Scarborough Traditional
Scarborough Beach
Life Ready Physio and Acupuncture
Hair Collective Community Centre
Pilates Scarbra Barbra
Scarborough Surf Life
Jazz for Hair Vanilla Face and Body Spa Saving Club The Yoga Garage
Belle Cherie Boom Fitness Tuart Hill Swimming Club Verve Tanning
Motif Hair Collective Wilson Parking
12800
m
WES T COA ST WHY
400
m
H BE AC H RD
SC AR BO RO UG
Subject site
Food and beverage
Commercial
Health and beauty
Sports and fitness
Community / amenities
Public open spaces
Accommodation
13Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
3.1.1 Key Observations:
Commercial The residential character of the neighbourhood to the east of the development is evident in the lower number of food and beverage and commercial premises compared to the
provision on the beachside.
Public Open There is a noticeable lack of public open space to the east of the development:
Space • The nearest public park is Deanmore Square an 800m, 10min walk to the south-east.
(east of WCH) • The nearest sports facilities are at Abbett Park Reserve, 1km north-east of the site, offering: a fenced dog park, playground, picnic shelters, car parking and public bathrooms,
and home to: Scarborough Cricket Club, Scarborough Sports and Community Club, Scarborough Tennis Club and Scarborough Bowling Club.
Public Open The beachside area, in contrast to the east, offers a variety of dynamic leisure and recreation facilities:
Space • The Whale Playground, swimming pool, skate park, surf school and amphitheatre appeal to local and international visitors of all ages at all times of the day and into the night.
(west of WCH) • The high quality of urban design on the foreshore sets a standard for the redevelopment of wider Scarborough.
Arts and Culture Entertainment venues in Scarborough are centred on the Esplanade, where most of the bars and restaurants offer live music to their paying patrons.
• The amphitheatre hosts outdoor sporting tournaments, concerts, cultural and corporate events, replacing the old ‘snakepit’ of the past. The public nature of the space and
location close to the beach supports free, family-friendly events.
• The amphitheatre and adjacent esplanade used to form the Fringe World Sunset Veranda hub previously offering a month of events to suit all ages and budgets. In 2020 16,500
people attended the 130+ events.
• Beyond the bars, there are no indoor performance spaces for dance, theatre, or film screenings.
• The only art exhibition space in the Scarborough precinct is at the community-centric Artspace Collective, 670m east along Scarborough Beach Road.
• A wider scan of the City of Stirling flags a very low provision of arts and culture, the closest theatre in Mount Lawley, cinema in Innaloo and museum in Watermans Bay.
Childcare and The site is served by a number of childcare and education facilities within the broader area.
Education • There are three wrap-around care / pre-school facilities within 2km of the site.
• Four primary schools and one high school serve the site, within 6km.
Office space • There are no shared working spaces in Scarborough, and very few outside of Central Perth.
• The closest co-working space is Flowspace in North Beach, a relatively modest work space popular with the flexible workforce based in the northern suburbs.
Aged Care The nearest aged care provision is Regents Garden Aged Care on Wheatcroft Street with an additional facility proposed for a new development at the White Sands Tavern site
(currently on hold).
143.2 Community Needs Analysis
The Community Needs Analysis Report explores local normative, expressed, comparative
and felt needs in order to create a picture of the community priorities for the Scarborough
precinct. The full report may be provided upon request.
Key to the development of a Place Vision for Iconic Scarborough is an understanding of
the current trends identified as influential for the local Scarborough community and the
community priorities that came out of the Community Needs Analysis.
3.2.1 Demographic trends and norms
• Arts and culture fuels place creation, desirable places to live and stronger communities
• All-ages thrive in vibrant environments – multi-age precincts
• A sense of place can be seeded through storytelling and interpretation
• The rise of the experience economy and social economy is accelerating
• The importance of walkable neighbourhoods
• A shift towards hyper-localism and co-working opportunities
3.2.2 Priorities for Scarborough identified by the community
When asked what would encourage people to stay longer in Scarborough, the top responses
were places to eat and drink, followed by arts, culture and entertainment.
1. Cafes, bars and restaurants: A wider range of café, dining and bar options, with a
preference for local ownership, protected outdoor spaces, ocean views and Western
Australian produce.
2. Arts, culture, entertainment and recreation: A place to be, to recreate or relax,
additional arts, cultural and recreation outlets and services, notably live music, art
galleries, curated spaces and interactive art for ‘selfies’, also buskers, cinema, sporting and
equipment hire.
3. Public transport, parking and pedestrian access: Free parking, easier crossing of WCH,
walking and cycling made easier through the precinct, and improvements to public
transport.
4. Natural amenity: ‘A place to sit’ with views to the ocean or in other ways for all ages to
make the most of good weather and enjoy the natural beauty of the area.
5. Unique retail offering: Increased retail opportunities, with an inclination for distinctive
local retail, boutique and ‘arty’ shops, which reflect local content and laid-back vibe and
atmosphere.
15Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
3.3 Cultural Needs Analysis Within the City of Stirling, and particularly the Scarborough precinct, cultural activities
are limited to the City’s library and museum spaces, and the initiatives of a handful of
In 2016, the City of Stirling had a population of 220,000, making it the largest local enthusiastic community arts organisations.
government area by population in Western Australia, yet a scan of its arts and cultural
This is in contrast to comparable local government areas, including Fremantle and Melville,
provision identifies few opportunities for residents and visitors to experience live
which are home to some of Perth’s most well-loved cultural institutes: Heathcote Cultural
performances and creative activities. Conversations with City of Stirling officers support this
Centre, Fremantle Arts Centre, Atwell Arts Centre, each facilitated and operated by local
observation of an under provision of arts and cultural spaces in the City.
government.
The development at Iconic Scarborough presents an opportunity to support the local
Arts and cultural infrastructure are a recognised and well-articulated need within the City of
creative community through the provision of a multi-platform arts centre, creating a unique
Stirling, to remain competitive and desirable as a place to live, work and visit.
cultural and creative hub for Scarborough and the wider Sunset Coast region.
Current offer in City of Stirling: Current offer in Scarborough:
3.3.1 The case for an investment in arts and culture in Scarborough
The lack of high-quality arts and culture spaces in Western Australia is well documented. • Stirling Players Theatre (Osborne Park) • Art Space Collective – community level
Since 2012, at least ten commercial galleries have closed7, with only a handful of new spaces • Settler’s Art Studios (Churchlands) • Outdoor events along the foreshore– markets,
opening since to fill the gap. Similarly, spaces for artists to create, including private studio • City of Stirling Biennial Art Awards dancing, music, cultural celebrations
space and workshops, has declined severely over the past 20 years, with not for profit • Stirling Street Beats • Public art along the Esplanade
organisation Creative Collab one of the only organisations now providing and advocating for • Stirling Open Art Studios • CoS Sunset Veranda event (currently
productive studio spaces in WA.8 discontinued)
Alongside factors such as increasing property prices, limited skilled staff, and lack of training Engagement with the local community demonstrates an appetite for activities which are
opportunities, this decline can be closely correlated with a reduction in revenue streams for creative and encourage participation with the arts. The community is calling for the addition
the local arts industry. This is a common issue across Australia. Funding for the arts has been of arts, cultural and recreational outlets and activities such as live music, stage performance,
declining rapidly since 2012/13, now coupled with complications associated with COVID-19 cinema and art galleries.
including the closure of spaces, postponement of events, and limits on audience numbers,
the arts sector is in need of support.
And yet the benefits of arts and culture embedded in communities has never been better
researched and understood.
The good news stories are where private industry has stepped
in to lend support to this industry, resulting in projects such as
MONA in Tasmania and Artscape in Canada. These projects have
successfully demonstrated the return on cultural investment,
across asset saleability, community cohesion and creative
economy.
7 Present State An inquiry into the visual arts sector in Western Australia 2016, Department of Culture and the Arts WA, June
2016.
8 Briefing Paper: Artist Studios, Development and Strategy Directorate, Department of Culture and the Arts, March 2008
163.3.2 Contributing to a Smart City
In June 2021, the City of Stirling Council passed a motion for the City to encourage the • Rehearsal and performance space for live music, comedy, theatre and dance – a
establishment of a start-up tech hub in Scarborough and Osborne Park. A start-up tech hub flexible ‘black box’ space incorporating the specialist features needed to accommodate
is seen as complementary to the City’s Smart City Strategy, its adoption of new technology dance, comedy, theatrical and live music performances. (e.g.: sprung floor, mirrors, stage,
and the use of technology to solve operational issues and provide community benefit. tiered seating, lighting, acoustics including noise attenuation, and AV system, back of
house including green room, dressing rooms, storage and stage door access)
A start-up tech hub seeks to support entrepreneurs to develop and grow their business, and
at the appropriate time, accelerate the growth of the business to scale to meet a national and • Creative co-working space - a flexible workspace with rentable desks, meeting rooms
international market. Leading start-up tech hub locations around the world seek to create an and presentation areas to support start-ups, enterpreneurs and small businesses. Include
environment to help young technology-based companies thrive. opportunities for the community to hire spaces and take part in knowledge sharing
workshops.
The Scarborough beachfront location was proposed because business owners tend to
choose their business location on lifestyle factors which Scarborough beachfront has in 3.3.4 The case for Arts and Culture for the community
abundance. Many people also like to live and work in the same locality. Iconic Scarborough
is a prime opportunity to incorporate a start-up tech hub close to the desirable Scarborough ‘The vast majority of Australians participate in some form of
beachfront, and complementary to the proposed investment in arts and culture. cultural activity every week, and it provides incredible social,
community and personal benefits for millions of Australians.
3.3.3 Arts and Cultural priorities for Scarborough In addition to this, cultural and creative activity is a major
The analysis of local community cultural needs identified the following priorities in order to economic driver; it generates income and it provides hundreds of
support the creative industries from the production to presentation of their work: thousands of real jobs.’
• Production spaces for creative arts – a flexible studio space for local and visiting artists, (A New Approach Program Director, Kate Fielding 2019)
with associated services, access to good light and outdoor space, and shared facilities.
A recent study commissioned by Arts Council England entitled The Value of Arts and Culture
• Affordable living opportunities for artists – apartments to accommodate artists and, in Place Shaping looked into ‘if and how the arts and cultural offer within a place can attract
where applicable, their families at a subsidised rent in exchange for community ‘give-back’ and retain individuals and businesses and help to shape its identity’9
such as running community workshops, managing a creative retail outlet or gallery space.
The key fin dings of this survey are:
• Exhibition and events space for local artists – a publicly accessible and highly visible
space for local and visiting artists to exhibit their work or hold talks ideally with south- 1. Arts and culture contribute to building stronger communities:
facing light. The space should accommodate a range of creative arts including hanging,
sculptural or digital works with associated lighting, infrastructure and outdoor space. It • A strong arts and cultural offer makes people feel more content and thus more likely to
should play host to exhibition openings, artist talks and cultural events. stay within an area.
• ‘Maker Space’ for creative community workshops – a publicly accessible workshop • Arts and cultural events foster community cohesion – a sense of collective identity,
space for artists-in-residence to run creative workshops for the local community using space for interaction and shared experience. This then leads people to having a stronger
a variety of media, with associated services and facilities. Access to outdoor space for attachment to place.
large-scale or ‘messy’ work. • Respondents who lived in an area with more cultural assets are more likely to be satisfied
• Retail space for local artists – a public-facing retail space for the creative arts either with their local area as a place to live – contributing to stronger tenant and worker
as a standalone enterprise or embedded into a commercial cafe/bar space to create a retention rates and satisfaction with their work-life balance.
mutually beneficial arrangement of footfall and thematic interest.
9 The Value of Arts and Culture in Place-shaping by Wavehill Ltd www.artscouncil.org.uk
17Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
2. Arts and culture attract and retain people to live and work in an area: 3.4 Iconic Scarborough ‘s optimal place offer
• The local arts and cultural offer is a factor for people considering moving to an area and
for people remaining within an area, cited as an equal priority to ‘schools’ in people’s Taking into consideration the local demographic profile and place landscape, the community
decision to move to, or remain in an area. needs and cultural provision, the following gaps and opportunities have been identified that
would best support the integration of the new development at Iconic Scarborough into the
• The art and cultural offer as a pull factor is equally important to someone employed in local neighbourhood to the benefit of the existing and future community.
a high-skilled job as to someone seeking employment in a lower skilled role, meaning
that the offer can support a broad range of employers across different sectors to attract
Public open Art and Culture Food and Retail Co-Working
workers. space Beverage Space
3. Arts and culture help to attract visitors and to increase footfall: • Public open • Entertainment • Cafés, • ‘Buy local’ • Hub for
• A strong arts and cultural offer can support efforts to maintain or enhance the space to ‘beyond the bars and West collaborative
the east of beach’ restaurants Australian and
attractiveness of retail centres as places to live, work and visit by offering unique West Coast for all origin food, independent
experiences for visitors and/or shoppers through the animation of public spaces including • Performance
Highway space for budgets and beverage and working
art works, live performances and opportunities for local cultural identity to be explored • Shelter and comedy, all times of retail • Flexible
and celebrated. reprieve dance, day • ‘Main street’ office space
from the theatre, talks, • Appeal to quality retail available
beachfront, live music etc everyone with a wider with flexible
Arts in support of tourism: away from • Informal from ‘sandy offer than daily rental
wind and sun performance feet welcome’ supermarket arrangements
“[The arts are] probably the top-of-the-list reason why you get • Safe space to ‘special and surf from desks
return visitors to a whole range of destinations” pedestrian occasion’ to meeting
• Artist-in- diners rooms
and cycle residence
Margy Osmond, Tourism and Transport Forum CEO, 2020 crossings • Alfresco • Business
program
• Clear dining support talks
“Arts experiences play an important and growing role in • Artist studios experience and events
pedestrian
international tourism to Australia. They engage international links to the • Workshop • Dine with a • Support
visitors with the uniqueness, depth and diversity of Australian beachfront spaces sea view creative start
culture, support local economies and share Australian stories and • Play space for • Galleries ups and small
children and • Event space businesses
perspectives with the world.” with shared
families
Australia Council for the Arts, 2018 equipment &
technology
Arts in support of the economy: As a gateway development, Iconic Scarborough will create a new heart for Scarborough; it
‘There are nine jobs for every $1m turnover in arts and should embody the local stories and meaning, and the ‘edgy’ avant-garde character of the local
entertainment as opposed to just one in construction.’ community. The scale and location of the development means that in addition to delivering a
high-quality public realm, varied food, beverage and retail services expected of a precinct cen-
The Australia Institute, Background Brief: Economic Importance of the Arts and tre, Iconic Scarborough can also deliver a meaningful cultural hub that will support the creative
Entertainment Sector, 2020 and performing arts in Scarborough and the wider area.
1819
Place, Arts and Culture Report Iconic Scarborough, 10 Scarborough Beach Road | July 2021 20
4. The Place Vision
Enriching the Sunset Coast’s cultural
landscape, the Scarborough Beach Arts
Centre delivers a multilayered platform
for visual and performance artists –
from production through to presentation.
An integrated approach to arts creation,
the Centre will play host to artists-in-
residence, local creatives, community
groups and emerging artists, offering
diverse audiences a year-round calendar
of culture set amongst a landscape of
engaging public art.
21Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
4.1 An Arts and Culture Hub for a new creative era 4.1.1 Principles and objectives
To guide the project team in shaping an authentic development centred on delivering long term
The integration of a significant cultural component within the development creates an
public benefits, a series of overarching principles and objectives have been developed. These
opportunity for the arts to influence design, activation, tenant mix, marketing and branding,
have provided a framework throughout the initial phases of shaping this opportunity.
creating a truly unique destination within this coastal precinct.
In-depth investigation into stakeholder sentiment, infrastructure requirements, and benchmark Principles
projects have been undertaken to create a point of difference for Iconic Scarborough , and
authentically contribute to the community beyond initial occupancy. This approach aims to A legacy approach: look beyond approvals and occupancy and invest in the Scarborough
deliver a legacy for Scarborough, enhancing the existing assets of the world class waterfront, community and the cultural sector – both upfront and ongoingly
food and beverage offer and community amenities. Invest in the process: ensure the right approach and include the relevant players, to craft an
outcome which is authentic
Accessibility: enable access for all, regardless of age, ability and budget
Local focus: be of the community and for the community
‘Stories not just sculptures’ – embed place narratives into the public realm
‘From production to performance’ – position cultural infrastructure as central to the development.
Objectives
1. Engage and support the local cultural sector
2. Provide amenity to, and engage with the local community
3. Activate the precinct
4. Create a tourist destination
5. Provide engaging cultural experiences beyond practical completion
6. Develop WA talent
7. Set a new benchmark for development outcomes
8. Ensure critical mass of creatives and audiences
9. Maximise exposure and audience engagement
10. Facilitate connection between facilities
2223
Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
5. Embedding the Place Vision
The development proposal for Iconic Scarborough incorporates a generous public realm Artist living spaces
PRIVATE
PRODUCTION
wrapping a publicly accessible podium building. These areas enable the delivery of a range Subsidised living spaces for resident creatives.
of community benefit amenities to complement a cultural infrastructure that will deliver the Flexible lease terms to allow for long-and short-
vision of Iconic Scarborough as a destination arts and culture hub that will appeal to a local term residents.
and international audience.
The combination of site topography and range of community and cultural facilities will be Artist studios
supported by a clarity of movement into and through the building to ensure the success of Flexible spaces for the creation of all kinds of
the hub as a new cultural heart for Scarborough Beach, accessible to all. art. Spaces are subsidised and fit with essential
studio requirements.
ACTIVATED/ PROGRAMMED
Workshop Co-working space
A space for artist-led events for the Flexible work desks and
community, or for booking by external meeting rooms for rent to
providers. Between programming space support creative start-ups and
is accessible to Artists-in-residence. small businesses.
Gallery and events space Performance venue
A space for hosting events, A ‘black box’ style theatre
talks and exhibitions, and to space to host music sets,
sell art and craft produced comedy, and performances
by both resident artists and – with flexibility to allow for
others. functions.
Public realm
PRESENTATION
An island oasis with protection from the sun
and wind offering a mix of enclosed, intimate
and generous spaces at levels playing host to
PUBLIC
casual use, community gatherings, performances,
exhibitions, events and celebrations.
245.1 Place Plan
Bike Store
Performance venue & theatre bar
The Shoreline dining precinct
Coastal creative co-working space
Food &
Gallery, events and workshop
Beverage
Artist studios and apartments
Food & Public piazza and outdoor event space
Beverage Residential Art centre
lobby kiosk
Public circulation
Resident amenities
Public entrance/exit
The Shoreline public piazza
Ground level
25Place, Arts and Culture Report
Iconic Scarborough, 10 Scarborough Beach Road | July 2021
Lobby
Lobby
Performance venue & theatre bar
The Shoreline dining precinct
Coastal creative co-working space
Gallery, events and workshop
Co-working
Artist studios and apartments
Lobby Public piazza and outdoor event space
Public circulation
Resident amenities
Cafe Public entrance/exit
Level 1
26Bike Store
Surfboard
Room
Performance space
Theatre Bar
Performance venue & theatre bar
The Shoreline dining precinct
Coastal creative co-working space
Workshop
Gallery, events and workshop
Artist studios and apartments
Signature
Public piazza and outdoor event space
restaurant
Public circulation
Resident amenities
Public entrance/exit
Terrace
Level 2
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