Pride at Work Canada Workplace Summit 2019 Sponsorship Opportunities - For additional information please contact Colin Druhan, Executive Director ...
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Pride at Work Canada Workplace Summit 2019
Sponsorship Opportunities
For additional information please contact Colin Druhan, Executive Director at colin.druhan@prideatwork.ca
Find out more about Pride at Work Canada by visiting www.prideatwork.ca
Introduction
Pride at Work Canada is getting ready for
our fourth annual Workplace Summit,
taking place this spring.
This landmark event is the largest
gathering of LGBTQ2+ and ally
professionals focused on workplace
inclusion in Canada.
Join us in our mission to realize a Canada
where everyone can achieve their full
potential at work, regardless of their
gender expression, gender identity or
2018 Keynote Speaker Stuart Milk, nephew of LGBTQ2+ rights pioneer
sexual orientation. Harvey Milk, hugs a Workplace Summit attendee following his remarks
What to Expect: April 29, 2019
• Attendees will be wowed by three plenary sessions
presented by game-changing LGBTQ2+ leaders
• Attendees will choose to attend 2 of 6 interactive
workshops from leading experts in the field of diversity and
inclusion
• We will once again be hosted by Scotiabank in their world
class Scotiabank Centre facility in downtown Toronto
• Attendees will enjoy breakfast, lunch and a surprise gift
Scotiabank Deputy Chief Economist Brett
House delivers opening remarks at the 2018
event
Companies and Organizations Represented at 2018 Event • Accenture • EY • Morneau Shepell • Swiss Re • AIDS Community Care Montreal • Fasken • MSCI • Tessitura Network • Air Canada • Franklin Templeton • Nielson • The 519 • ASEQ Student Care • Fujitsu • Norton Rose Fulbright LLP • The Jean Sauvé Foundation • BDC • George Weston Ltd. • OLG • The Neilson Company • BLG LLP • Harvey Milk Foundation • Omers • TIFF • BMO Bank of Montreal • Huffington Post • Ontario Public Service • Toronto Trans Coalition • Calgary Sexual Health Centre • Human Rights Campaign • Ontario Securities Commission • Toyota • Centre for Social Innovation • IBM • Pepsi Co. • TransFocus Consulting • Chubb Insurance • IKEA • PWC • Union Gas • CI Investments • IN Magazine • Rainbow Resource Centre • University of Montreal • CIBC • Intuit • RBC Royal Bank • University of Victoria • City of London • Jazz Aviation • Rogers • Visa • City of Toronto • KPMG • Royal Military College of Canada • WarnerLaw • Cummins Inc. • Loblaw • RSA Group • You Can Play Project • Deloitte • Manulife • Ryerson University • Dentsu Aegis Network • Maple Leaf Foods • Scotiabank • Edelman • Marsh • Service Canada • Egale Human Rights Trust • McCarthy Tétrault • Sodexo • ESDC • MetroLinx • Stantec • Esso • Microsoft • Start Proud • ExxonMobil • Moody’s Analytics • Sunlife
2018 Workplace Summit attendees gather to watch Closing Reception Speaker Nadia Popov, PanAm Games Gold Medalist, Team Canada member and You Can Play Project ambassador
2018 Attendee Demographics:
Gender Identity and Sexual Orientation
• Ratio of men / women at our 2018
event was almost equal, with slightly Focus for 2019:
more participation from men
• Increase in content that addresses specific barriers
• While the majority of attendees who faced by queer and trans women in Canadian
identified as men also identified as workplaces
gay, the majority who identified as
• Targeted promotion to queer and trans women
women also identified as straight through collaboration with Pride at Work Canada’s
Women’s Committee
• 4% of attendees identified as trans
or gender-diverse, on par with the • Targeted promotion to trans and gender-diverse
representation of trans and gender- communities
diverse people in the host city’s
population (Toronto)
2018 Attendee Demographics:
Age and Career Level
• The vast majority of attendees were
over 30 years of age Focus for 2019:
• Of this majority most were 30-39, • The event will continue to take a specific focus on
with equal representation from addressing the needs of LGBTQ2+ professionals with 5+
years of work experience, respecting that Start Proud
those who are 40-49 and 50+
and other Pride at Work Canada Community Partners
offer programming to students, youth and those just
• The majority of attendees had titles beginning their careers
that indicated manager-level or
higher • Workshops will be offered in two streams: one relevant
to LGBTQ2+ professionals and their development, one
• Most attendees had jobs in human dedicated to HR/diversity practitioners
resources, marketing and client
relations
An example of signage used to create an inclusive atmosphere at Promotional table reservations available!
the 2018 event Representatives from IN Magazine and City of Toronto at specially
reserved tables promoting their company’s work in diversity and
inclusion at the 2018 event
2018 Event Exceeded Expectations • The event met or exceeded 98% of attendees’ expectations. 70% said the event was ‘much better’ or ‘better’ than they had expected • For over 90% of attendees this was their first Pride at Work Canada event • The event was completely SOLD OUT, welcoming just over 200 attendees
2018 Social Media Engagement
Likes
100 Focus for 2019:
80
60 • Promotion will extend from January 2019 to
40 the event date on April 29, 2019
20
0 • All workshops will involve an interactive
Facebook Twitter Instagram LinkedIn component to keep attendees engaged
April 5 - May 4 2018 "March 5 - April 5 2018"
• Additional activations to encourage social
media engagement at the event will be
• Twitter was the highest performing platform, generating the
most engagement in the month leading up to the event introducedPackage One // Plenary Sponsor // $10,000
• Exclusive Plenary Session naming recognition
(e.g. ABC Company Afternoon Plenary Session)
• Reserved seating at all plenary sessions
• Speaking opportunity for company
representative at plenary session naming
recognition
• Five complimentary event registrations
(over $1,700 value)
• Logo recognition on all Summit materials
• On-site branding
(e.g. pull-up banners, venue screens)
• Dedicated mentions on Pride at Work Canada 2018 attendees grab breakfast before the Opening Plenary Session
social media channelsPackage Two // Workshop Sponsor // $5,000
• Exclusive Workshop Session naming
recognition
(e.g. ABC Company Breakout Session)
• Speaking opportunity for company
representative at workshop session naming
recognition
• Two complimentary event registrations
(over $700 value)
• Logo recognition on all Summit materials
• On-site branding
(e.g. pull-up banners, venue screens)
2018 attendees sit down for a workshop presentation from the Centre for
• Dedicated mentions on Pride at Work Canada Sexuality (formerly Calgary Sexual Health)
social media channelsPackage Three // Event Sponsor // $2,500
• Logo recognition on all Summit materials
• One complimentary event registration
(over $350 value)
• On-site branding
(e.g. pull-up banners, venue screens)
• Dedicated mentions on Pride at Work Canada
social media channels
2018 staff and volunteers greet attendeesPackage Four // Custom Offering // Custom Pricing
• Have a new idea for an activation at our event?
Let us know about it and we will provide you
with a quote
• Please note that speaking opportunities are only
available via Plenary and Workshop
Sponsorship
We will include the following along with the
agreement:
• Logo recognition on all Summit materials
• On-site branding
(e.g. pull-up banners, venue screens)
2018 Plenary Session panel moderator Annemarie Shrouder sits with
panelists Jeansil Bruyere of AIDS Community Care Montreal and Muhammad
• Dedicated mentions on Pride at Work Canada Ahsan of Winnipeg’s Rainbow Resource Centre
social media channelsTo Arrange
Sponsorship:
• Please contact Colin Druhan,
Executive Director at
colin.druhan@prideatwork.ca
to arrange a meeting
• Learn more about Pride at Work
Canada at prideatwork.ca
Scotiabank Vice President, Financial Institutions Margo Waichari
delivers remarks at the 2018 Closing ReceptionYou can also read
