PRODUCT GUIDE 2020 - Skills Canada

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PRODUCT GUIDE 2020 - Skills Canada
PRODUCT
GUIDE
2020

www.lorealprofessionnel.ca
L’Oréal Professionnel Canada, 1500 Boulevard Robert-Bourassa, Montréal, QC H3A 3S8
February 2020.
PRODUCT GUIDE 2020 - Skills Canada
Table of
    Content
     Hair Colour
         Page 4

      Hair Care
         Page 36

    Hair Styling
         Page 68

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PRODUCT GUIDE 2020 - Skills Canada
Hair Colour
       CATEGORY

        Majirel
          Page 6

         Inoa
          Page 18

          Dia
          Page 22

      Blond Studio
          Page 30

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PRODUCT GUIDE 2020 - Skills Canada
2020 NEW

                                                HAIR COLOUR
     BEAUTY COLOURING CREAM FOR RICH PERMANENT RESULTS

      Acts like a treatment thanks to technology Ionène G and Incell complex.

                       Lightens up to 3 levels in 35 minutes.

                           Covers up to 100% grey hair.

                     Rich, intense, true-to-tone colour results.

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PRODUCT GUIDE 2020 - Skills Canada
2020 NEW                                                                                  2020 NEW

                       HAIR COLOUR                                                                               HAIR COLOUR

        COLOUR WHEEL                       THE NUMBERING SYSTEM                                     BEAUTY COLOURING CREAM FOR RICH PERMANENT RESULTS

                                                      8              .3             4
                                                     LEVEL            MAIN     SECONDARY
                                                    OF DEPTH         REFLECT    REFLECT
                                                                       2/3         1/3

                                                  SOFT     REFLECT         DEEP     INTENSE
                                                 REFLECT                  REFLECT   REFLECT
                                                   7.03        7.3          7.33      7.30

        NATURAL LEVELS/DOMINANT PIGMENTS

                                                                                                    50 ML TUBE           1000 ML DEVELOPERS

                                                                                                                         Developers rules:
                                                                                                                         12.5 vol.: Deposit, lift up to 1 level.
                                                                                                                         20 vol.: Grey coverage, lift up to 1 or 2 levels.
                                                                                                                         30 vol.: Lift up to 2 to 3 levels.

8                                                                                                                                                                            9
PRODUCT GUIDE 2020 - Skills Canada
CHARACTERISTICS                                                        APPLICATION & DEVELOPMENT                                                                VIRGIN HAIR
                                                                                                                                                                     Start application on lengths and ends, then apply to
                                                                                                                                                                     roots and leave on for 35 mn.
     •A  cts like a treatment thanks to technology Ionène G                RATIO: 1:1.5
        and Incell Complex.
     • Lightens up to 3 levels in 35 minutes.
     • Covers up to 100% grey hair.                                                                                                                                  Step 2    Step 1 with 20 vol.     *You can use higher developer
     • Rich, intense, true-to-tone colour results.                                                                                                                            or Step 1 with 30 vol.   on lengths and ends.

                                                                                                                                                                     LONG REGROWTH
                                                                                                                                                                     Begin application on intermediate zone, then apply to
     TECHNOLOGY                                                                                                                                                      roots. Take through and leave on for 35mn

                                                                            50 ml tube                   75 ml                             Shaker                    Apply with a brush on unwashed dry hair.
     •A  unique technology: Ionène G + Incell.                              of Majirel              of developer                                                    After processing time, rinse abundantly with Pro
     •B  oth of these active ingredients treat the 3 layers of                                                                                                      Classics Colour shampoo.
        the hair fiber.
     • Ionène G acts on the surface and cortex as a                        GREY HAIR COVERAGE
        conditioning polymer.                                               • LESS THAN 50% GREY HAIR
     • Incell acts on the cuticle as a multi-dimensional                                                                                                            RECOMMENDATION
        ceramide for natural cohesion.
                                                                                        Simply use your target shade.
                                                                                                                                                                     •R
                                                                                                                                                                       ead the safety instruction before use.
                                                                                                                                                                     •W
                                                                                                                                                                       ear suitable disposable gloves during the
                   IONÈNE G + INCELL® TECHNOLOGY                            • MORE THAN 50%                                                                          preparation, application and rinsing of the product.
                                                                                                                                                                     •A
                                                                                                                                                                       void contact with eyes. Rinse eyes immediately if
                                                                                                                                                                      product comes into contact with them. If wearing
                                                                                        In a 1:1 ratio*, mix your target shade with its                              contact lenses, remove them before rinsing the eyes.
                                                                                         corresponding base level                                                    •R
                                                                                                                                                                       inse well after development time.
                                                                                                                                                                     •D
                                                                                                                                                                       o not use heat (except with Majicontrast).

                                                                            COOL REFLECTS                             WARM REFLECTS
                                                                            1/2 target shade +                        1/2 target shade + 1/2 same
                                                                            1/2 same level basic                      level golden basic shade
                                                                            shade

                                                                            *If you want to proritize the reflect, you can mix 3/4 tube of
                                                                            your target shade with 1/4 tube of its corresponding level of tone.

                                                                                                                                                                     RUBILANE, CARMILANE & DM5
                                                                            COLOUR MAINTENANCE
                                                                            Depending on how much the colour has faded, you
                                                                            can determine when to take through the lengths and
                                                                            ends. Always add 5 to 15 ml of warm water to your                                        •L  ong-lasting result.
                                                                            existing formula for the take through:                                                   • 1 00% grey coverage.
                                                                                                                                                                     • Intense red family shade.
                                                                            • SAME / SLIGHTLY FADED COLOUR
                                                                                                                                                                     MAJIROUGE RUBILANE
       ZONE A -               ZONE B -               ZONE C -                                                                                                        •T
                                                                                                                                                                       o achieve red coppers.
                                                                              30mn   Take through 5 minutes (TT5)
       SURFACE                CUTICLE                CORTEX
       IONÈNE G               INCELL® COMPLEX        IONÈNE G               • MODERATELY FADED COLOUR
       Exclusive              Multi-dimensional      Exclusive                                                            2nd option: take through using DIA LIGHT

       conditioning           ceramide,              conditioning                                                                                                    MAJIROUGE CARMILANE
       polymer. Signature     strengthens natural    polymer. Signature
       of all L’Oréal         cohesion of hair       of all L’Oréal                                                                                                  •T
                                                                                                                                                                       o achieve red, blue pigments.
       Professionnel          for continued long-    Professionnel            20mn   Take through 15 minutes (TT15)         25mn                 10mn
                                                                                                                                                                     •M
                                                                                                                                                                       ore deep, more tenacious.
       Colour Brands -        lasting conditioning   Colour Brands -
       restores, protects     results.               restores, protects     • COMPLETELY FADED / COLOUR CHANGE
                                                                                                                          2nd option: take through using DIA LIGHT
       and continuously                              and continuously
       conditions the hair.                          conditions the hair.                                                                                            MAJIROUGE DM5

                                                                               Take through immmediately (TTI)              15mn                 20mn                •T
                                                                                                                                                                       o achieve red, violet pigments.
                                                                            At the end of the development time, emulsify very
                                                                            gently, rinse until water runs clear, and shampoo.

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PRODUCT GUIDE 2020 - Skills Canada
Cool Cover                                                                                                                   Glow
     2020 NEW                                                                                                          2020 NEW

                   HAIR COLOUR                                                                                                             HAIR COLOUR

            MAJIREL’S COOLER SIBLING FOR SHIMMERING COLD REFLECTS                                                             MAJIREL’S TRANSLUCENT SIBLING FOR NEUTRALIZED FINISH
            AND OPTIMAL NEUTRALISATION, EVEN ON DARK BASES                                                                    AND EXTREME LUMINOSITY

                                             CHARACTERISTICS                                                                                                                                  APPLICATION & DEVELOPMENT

                                             •E  xtreme and long-lasting neutralisation.                                                                                                     RATIO: 1:1.5
                                             • Perfect, deep and long-lasting coverage, high
                                                resistance to extreme conditions.
                                             • Predictable & precise results with reliable numbering.
                                             • 100% grey hair coverage… no need to mix with
                                                a fundamental.

                                                                                                                                                                                              50 ml tube          75 ml                 Shaker
                                                                                                                                                                                               of Majirel     of developer

                                                                                                                                                                                              GREY HAIR COVERAGE
                                                                                                                           CHARACTERISTICS                                                    • 0 TO 30%: No perfect coverage but an aesthetic
                                              Reflect:      *The final result could appear 1/2 level darker because                                                                             result. Ultra glow result guaranteed.
                                             35 to 40%        of the cool neutralisation .
                                                                                                                           •B
                                                                                                                             oosted with cool reflects for an optimal neutralised            •3
                                                                                                                                                                                                0 TO 50%: Add 1/4 of fundamental Majirel core
                                                                                                                            result.                                                            range shade on the roots to better cover white hair.
                                                                                                                           •5
                                                                                                                             0%+ light reflexion for extreme luminosity.
                                                                                                                           •4
                                                                                                                             x more transparency thanks to a new pigment                     •M
                                                                                                                                                                                                ORE THAN 50%: NO GLOW RESULT POSSIBLE…
                                                                                                                            balance.
                                             APPLICATION & DEVELOPMENT                                                     •F
                                                                                                                             lexible technique: one shade for different levels
                                                                                                                                                                                               However, for regrowth maintenance, it is possible to
                                                                                                                                                                                               use Majirel or Majirel COOL COVER on the roots in
                                                                                                                            of depth.                                                          order to obtain a perfect coverage or even a slightly
                                                                                                                           •U
                                                                                                                             p to 3 levels of lift.                                           deeper ‘’shadow roots’’ effect and then, use Majirel
                                             RATIO: 1:1.5                                                                                                                                      GLOW on the lengths and ends.

                                                                                                                                                                                              CLEAR USAGE
                                                                                                                                                                                              THE TRANSLUCENCY OF MAJIREL GLOW CAN BE
                                                                                                                                                                                              EVEN MORE IMPORTANT BY USING THE CLEAR
                                                                                                                                                                                              SHADE.

                                                                                                                                                                                              On natural or compatible coloured bases, if the chosen
                                                                                                                                       *Colour results may vary depending on the diameter    shade comes out too neutralised or has reflects that
                                                                                                                            Reflect:     of the hair, the revealed undercoat, the developer   are too intense, anticipate by integrating from 1/4 to
                                             50 ml tube             75 ml                        Shaker                    Up to 80%     level and the percentage of grey hair.               1/2 of CLEAR in the mix in order to reduce its intensity.
                                              of Majirel        of developer
                                                                                                                           On natural and coloured bases 5 & 6, it is possible to             On prelightened bases, to create delicate pastels &
                                             GREY HAIR COVERAGE                                                            mix light shades and dark shades to create medium                  maintain a glow effect, 4 times more CLEAR than
                                             Simply apply your target shade.                                               shades. ie. L11 + D11 = M11.                                       colouring mix can be added in the mix.

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PRODUCT GUIDE 2020 - Skills Canada
High Lift                                                                                                 Majicontrast
     2020 NEW                                                                                                 2020 NEW

                   HAIR COLOUR                                                                                               HAIR COLOUR

            MAJIREL’S SUPER LIGHTENING SIBLING FOR THE ULTIMATE COOL BLONDE                                          ONLY IN ONE STEP: LIFT AND DEPOSIT

                                              CHARACTERISTICS

                                              •P  erfect consistency from from regrowth to ends,                                                         CHARACTERISTICS
                                                 ideal for global applications.
                                              • Up to 4.5 levels of lift while toning simultaneously, no
                                                 prior discolouration.                                                                                    •H
                                                                                                                                                            i.Chroma technology for visible colour results on
                                              • Ultra-neutralising ICIUM+ technology: absorbs warm                                                        natural or coloured dark bases without having to
                                                 reflects deep inside the hair fiber for cool, icy results.                                                prelift the hair.
                                              • Majirel Incell and Ionène G conditioning technology:                                                     •A
                                                                                                                                                            chieve one-step long-lasting contrasts in just 15
                                                 2 active ingredients reinforcing and strengthening                                                        minutes, with adding heat.
                                                 the entire hair fiber, for beautiful and healthy-looking                                                 •D
                                                                                                                                                            ark natural bases 1, 2, 3, 4, 5.
                                                 hair.                                                                                                    •D
                                                                                                                                                            ark coloured bases 4, 5 & 6.

                                              APPLICATION & DEVELOPMENT
                                                                                                                                                          APPLICATION & DEVELOPMENT
                                              RATIO: 1:2
                                                                                                                                                          RATIO: 1:1.5

                                              50 ml tube                 100 ml                    Shaker
                                               of Majirel             of developer
                                                                                                                                                          50 ml tube              75 ml                        Shaker
                                                                                                                                                           of Majirel         of developer
                                              COLOUR MAINTENANCE
                                              On unwashed dry hair, use a brush and start with
                                                                                                                                                          1st APPLICATION
                                              regrowth. Take through 5mn before the end of the
                                                                                                                                                          On unwashed dry hair. Apply using individual mèches,
                                              development time.
                                                                                                                                                          balayage or veil technique. Separate the strands
                                                                                                                                                          covered in Majicontrast with some Quick Mèches or
                                              VIRGIN HAIR
                                                                                                                                                          some professional foil papers.
                                              Start application on lengths and ends. Leave on for 10-
                                              15mn before applying to roots. Apply to regrowth and
                                                                                                                                                          NOTE
                                              leave on for 50mn.
                                                                                                                                                          Do not apply to scalp nor entire hair.
                                              LONG REGROWTH
                                              Begin application on intermediate zone then, take
                                              through. Apply to roots and leave on for 50mn.
                                                                                                                                                          DEVELOPERS RULES

                                              NATURAL LEVELS/                                                                                             •2  0 volume: Subtle reflect.
                                              DEVELOPER TO USE                                                                                            •3
                                                                                                                                                          •4
                                                                                                                                                              0 volume: More intense reflect.
                                                                                                                                                              0 volume: Intense and luminous reflect.
                                                                                                                                                            lways keep in mind the porosity of the hair prior to choose the right
                                                                                                                                                          *A
                                                                                                                                                           oxydant.
                                              •    atural
                                                  N            base   level   6-7: 30 vol.
                                              •   Natural     base   level   5 fine hair: 30 vol.
                                              •    Natural    base   level   5 coarse hair: 40 vol.
                                              •     Natural   base   level   4: 40 vol.
                                              *On natural base level 4 & 5, result could be warmer.

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PRODUCT GUIDE 2020 - Skills Canada
Mix
     2020 NEW

                   HAIR COLOUR

            THE EXPERT TOOL FOR COLOURISTS

                                               CHARACTERISTICS

                                               •5  concentrates of pure reflects: copper, red, violet,
                                                  blue and green.
                                               • To mix with Majirel and Majirouge to intensify,
                                                  neutralise or create special effects.

                                               PREPARATION

                                               RATIO: 1:1.5

                                              50ml tube      1/4 tube of        75 ml                 Shaker
                                               of Majirel    Majirel Mix   of 20 or 30 vol
                                             or Majirouge                     developer

                                               WITH 5 CONCENTRATES
                                               OF PURE REFLECTS =
                                               2 POSSIBLE USAGE

                                               5 PURE REFLECTS CONCENTRATES

                                                WARM COLOURS                          COOL COLOURS
                                                 TO INTENSIFY                         TO NEUTRALISE

                                                  Red       Copper               Violet      Blue   Green

                                               INTENSIFY A MAJIREL OR MAJIROUGE SHADE

                                               Mix the Majirel Mix shade with Majirel ou Majirouge.
                                               ie. 1 tube of Majirel 5.20 + 1/4 of Majirel Mix Violet tube
                                               + 75 ml of 20 vol developer = The Mix Violet shade
                                               reinforces the iridescent aspect of the Majirel 5.20
                                               shade. Rinse abundantly and wash the hair with Pro
                                               Classics Colour shampoo.

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PRODUCT GUIDE 2020 - Skills Canada
THE FIRST PERMANENT AMMONIA-FREE HAIR COLOUR

                           Ammonia-free oxydative hair colour.

                           Oil Delivery System (ODS) technology:
     an unparelleled oil-base that potentiates the action of the hair colouring process.

                           Lightens up to 3 tones in 35 minutes.

                               Covers up to 100% grey hair.

                       Easy to use, optimal scalp comfort, no odour.

18                                                                                         19
CHARACTERISTICS                                                                     TAKE-THROUGH

                                                                   •A
                                                                     mmonia-free oxydative hair colour.                                               •T
                                                                                                                                                         ake-through must be done without adding any
                                                                   •L
                                                                     ightens up to 3 tones in 35 minutes.                                              water in the mix. The processing time starts after the
                                                                   •C
                                                                     overs up to 100% grey hair.                                                       regrowth application.
                                                                   •E
                                                                     asy to use, optimal scalp comfort, no odour.
                                                                                                                                                       •S
                                                                                                                                                         AME / SLIGHTLY FADED COLOUR

                                                                   TECHNOLOGY
                                                                                                                                                        30mn         Take through 5 minutes (TT5)

                                                                   •O  il Delivery System (ODS) technology.                                           •M
                                                                                                                                                         ODERATELY FADED COLOUR
                                                                   • Unparalleled oil-base that potentiates the action                                                                                                      2nd option: take through using DIA LIGHT

     THE FIRST PERMANENT AMMONIA-FREE HAIR COLOUR                     of the hair colouring process.
                                                                   • Helps to respect the natural protective layer
                                                                      of the hair.                                                                      20mn        Take through 15 minutes (TT15)                               25mn                     10mn
                                                                   • Ammonia-free, no odour.
                                                                                                                                                       •C
                                                                                                                                                         OMPLETELY FADED / COLOUR CHANGE
                                                                                                                                                                                                                             2nd option: take through using DIA LIGHT

                                                                   PREPARATION
                                                                                                                                                           Take through immmediately (TTI)                                       15mn                     20mn

                                                                   For an INOA application, 2 products to mix:                                         •N
                                                                                                                                                         ote: if grey coverage mix is applied at the regrowth,
                                                                   RATIO: 1:1                                          ha                          r
                                                                                                                                                        take-through with reflect only.
                                                                                                                         ir                     pe
                                                                                                                              co
                                                                                                                                 lou
                                                                                                                                     r
                                                                                                                                         de
                                                                                                                                           ve
                                                                                                                                              lo
                                                                                                                                                       •T
                                                                                                                                                         ip: take-through can be done with the Dia Light
                                                                                                                                                        shade or mix corresponding with Diactivateur 9 vol.
                                                                                       +
                                                                                                                     60 ml                60 ml
                                                                       60 ml of                      60 ml of
                                                                      hair colour                   developer

                                                                                                                                                       TECHNICAL RULES
                                                                   10 vol. to lift 1 level, 20 vol. to lift 2 levels, 30 vol. to lift 3 levels.

                                                                   Mix with whip until you obtain a homogeneous and
                                                                                                                                                       GREY HAIR COVERAGE
                                                                   creamy texture.
                                                                                                                                                       • COVERS UP TO 70%
                                                                                                                                                       For a vibrant multi-reflect hair colour: apply the
                                                                                                                                                       selected shade. Processing time: 35 min.
                                                                   APPLICATION
                                                                                                                                                       • FOR MORE THAN 70% GREY HAIR
                                                                                                                                                       For optimal coverage with modern reflects: mix 1/2
                                                                   •T  ake the mix through on the regrowth, do not just                               tube of the selected shade with 1/2 of a fundamental
                                                                      lay down.                                                                        with the same base level, apply and let process for
                                                                   • Apply on the entire regrowth and if necessary, on                                35 min. For optimal coverage with warm and vibrant
                                                                      the lengths and ends (see take through techniques).                              reflects, mix 1/2 tube of the warm shade selected with
                                                                   • Thanks to its thick texture, the product stays on the                            1/2 tube of gold fundamental (.3) with the same base
                                                                      hair.                                                                            level, apply and let process for 35 min. For deep and
                                                                                                                                                       intense coverage, mix 1/2 a tube of the cold shade
                                                                                                                                                       selected with 1/2 of deep fundamental (.0) with the
                                                                   EMULSION & RINSE                                                                    same base level, apply and let process for 35 min.

                                                                                                                                                       CLEAR SHADE
                                                                                                                                                       The clear shade allows to reduce the intensity of a
                                                                   •A  fter a few minutes of emulsion, rinse abundantly
                                                                                                                                                       reflect without changing its nature (the mix ratio
                                                                      until water is clear.
                                                                                                                                                       between Clear and the shade is determined by the
                                                                   • Finish with 2 applications of specific shampoo for
                                                                                                                                                       desired result without more than 1/2).
                                                                      coloured hair: INOA Post.

                                                                   RECOMMANDATIONS                                                                                                                Discover the High Resist technology:
                                                                                                                                                                                                  our long-lasting shades that last up to
                                                                                                                                                                                                  42 shampoos*
                                                                   •D  o not use heat.                                                                 HIGH RESIST PIGMENT
                                                                   •W  ear appropriate single-use disposable gloves.                                                                                          NEW
                                               1500 ML             •U  se only with recommanded developers, 30 vol.
                                                                     (9%) maximum.
     60 ML TUBE       1000 ML DEVELOPERS       INOA POST SHAMPOO   • Respect the instructed proportions.
                                                                   •D  o not use any metallic tools (brush, comb, bowl,…)                                          1 BASE                             1 BASE HIGH RESIST                              2 COUPLERS
                                                                   • If using a shaker, open immediately after mixing                                             Coverage                              Coverage + reflect                               Reflect

                                                                     to avoid the shattering of the shaker and harmful                                  Bigger, the High Resist pigment boosts the strength of the colour and stays anchored longer.
                                                                     projections of the product.
                                                                   •A  lways store the INOA developers with the head up.                              * Instrumental tests

20                                                                                                                                                                                                                                                                      21
DEMI-PERMANENT TONE ON TONE
     RICH AMMONIA-FREE HAIR COLOUR

       Ideal for natural or colour-treated hair.

                   Cream texture.

               Lightens up to 1.5 level.

           Covers up to 70% of grey hair.

                Deep and rich tones.

                Exceptional softness.

22                                                 23
CHARACTERISTICS                                              APPLICATION
     DEMI-PERMANENT TONE ON TONE RICH AMMONIA-FREE HAIR COLOUR
                                                                 •D  emi-permanent                                           •A  pply with brush or applicator bottle on regrowth,
                                                                 • Ideal for natural or colour-treated hair.                    lengths and ends.
                                                                 •C  ream texture.                                           • Shampoo and rinse abundantly and finish with a Pro
                                                                 •L  ightens up to 1.5 level.                                   Classics Colour shampoo.
                                                                 •C  overs up to 70% of grey hair.                           • Do not use heat.
                                                                 •D  eep and rich tones.
                                                                 •E  xceptional softness.
                                                                 •D  arkens up to 4 tones without pre-colouring.
                                                                                                                              FUTURE APPLICATIONS

                                                                 TECHNOLOGY                                                   •A  pply the mix on the regrowth only and let process
                                                                                                                                 20 minutes.
                                                                                                                              • Take through lengths for the 5 last minutes.
                                                                 •A
                                                                   dvanced Alkaline Technology.                              • If hair colour is well maintained, simply take through
                                                                 •B
                                                                   efore colour: on natural hair, the cuticle scales are        with emulsion.
                                                                  closed.                                                     • Shampoo and rinse thoroughly and finish with a Pro
                                                                 •D
                                                                   uring colour: the alkaline agents slightly open              Classics Colour Shampoo.
                                                                  the hair fiber allowing colourants to penetrate the
                                                                  cuticle.
                                                                 •A
                                                                   fter colour: DIA Richesse has the ability to lighten
                                                                  up to 1.5 level, cover up to 70% grey hair and create       ESSENTIAL USES
                                                                  rich, profound tones.

                                                                                                                              TO COVER FIRST GREY HAIR
                                                                                                                              •T
                                                                                                                                o cover up to 30% grey hair, use Diactivateur 9 vol.
                                                                 PREPARATION                                                  •T
                                                                                                                                o cover between 30% and 70% grey hair, use
                                                                                                                               Diactivateur 15 vol.

                                                                 In an applicator bottle or bowl, pour 50 ml of a DIA         Processing time: 20 min
                                                                 Richesse tube + 75 ml of 9 vol. (2.7%) or 15 vol. (4.5%).
                                                                 Mix.                                                         TO BRING A FIRST REFLECT OR COLOUR TO
                                                                 RATIO: 1:1.5                                                 NATURAL HAIR
                                                                                                                              •T
                                                                                                                                o give a first reflect to a same base level, use
                                                                                                                               Diactivateur 9 vol.
                                                                                                                              •T
                                                                                                                                o give a reflect and lighten, use Diactivateur 15 vol.

                                                                                 +                                            Processing time: 20 min

                                                                    50 ml of            75 ml of             Bottle
                                                                   hair colour         developer            or bowl
                                                                                                                              TIPS

                                                                 DEVELOPERS RULES                                             • Ideal to colour and/or cover grey hair the day of a
                                                                                                                                 texture service (9 vol only).
                                                                                                                              • Ideal to darken or go back to a natural base.
                                                                                                                              •T  he CLEAR shade allows to reduce the reflect of
                                                                 •6  volume: Less lift, subtle reflect, perfect to achieve
                                                                                                                                 all DIA Richesse by mixing it to the selected shade:
                                                                    tone on tone colour.
                                                                                                                                 1/4 CLEAR + 3/4 selected shade or 1/2 CLEAR + 1/2
                                                                 • 9 volume: Less lift, perfect balance to reveal
                                                                                                                                 selected shade.
                                                                    reflection and depth.
                                                                 • 15 volume: Up to 1.5 level of lift, perfect reveal
                                                                    reflection, to achieve best result on grey hair.

     50 ML TUBE        1000 ML DEVELOPERS

24                                                                                                                                                                                        25
DEMI-PERMANENT TONE ON TONE LUMINOUS
         AMMONIA-FREE ACID HAIR COLOUR

                 Acidic Technology.

                  Gel-cream texture.

                   Luminous tones.

                       Zero lift.

                     Vinyl shine.

               Intense care for the hair.

26                                          27
CHARACTERISTICS                                             APPLICATION
     DEMI-PERMANENT TONE ON TONE LUMINOUS AMMONIA-FREE ACID HAIR COLOUR
                                                                          •D  emi-permanent.                                         •A  pply with brush or applicator bottle.
                                                                          •G  el-cream texture.                                      • Shampoo and rinse abundantly and finish with a
                                                                          •L  uminous tones.                                            specific post-colour shampoo.
                                                                          •Z  ero lift.                                              • Do not use heat.
                                                                          •V  inyl shine.
                                                                          • Intense care for the hair.
                                                                          • Ideal for sensitized hair.
                                                                          •D  arkens up to 2 tones on coloured or sensitized hair.   FUTURE APPLICATIONS

                                                                                                                                      •T
                                                                                                                                        o take-through colour with acid pH.
                                                                          TECHNOLOGY                                                  •A
                                                                                                                                        pply the oxydative colour (Majirel, Inoa) on the
                                                                                                                                       regrowth et take through with the corresponding Dia
                                                                                                                                       Light shade with 9 vol.
                                                                          •G
                                                                            entle Acid Technology.
                                                                          •B
                                                                            efore colour: on colour-treated and sensitized hair,
                                                                           the cuticle scales are already opened.
                                                                          •D
                                                                            uring colour: DIA Light has an acid pH close to the
                                                                           natural pH of the hair. There is no lift with gentle
                                                                           penetration of colourants for long-lasting colour.
                                                                          •A
                                                                            fter colour: The cationic polymers in DIA Light have
                                                                           a resurfacing effect on the cuticle, leaving the hair
                                                                           with amazing shine and softness.
                                                                                                                                        ex: INOA 6.34          ex: D
                                                                                                                                                                    IA LIGHT 6.34
                                                                                                                                                                   with 9 vol. (5 to 20 minutes)

                                                                                                                                      Processing time: 20 min
                                                                          PREPARATION
                                                                                                                                      TO TONE BLONDES (HIGHLIGHTS OR COLOUR)
                                                                                                                                      •F
                                                                                                                                        or a discreet result, use the 6 vol.
                                                                          In an applicator bottle or bowl, pour 50 ml of a DIA        •F
                                                                                                                                        or a more sustained result, use the 9 vol.
                                                                          Light tube + 75 ml of 6 vol. (1,8%) or 9 vol. (2,7%).       •F
                                                                                                                                        or a more intense results, use the 15 vol.
                                                                          Mix.                                                        •A
                                                                                                                                        pply on towel-dried hair.
                                                                          RATIO: 1:1.5                                                SHADES DEDICATED TO TONE HIGHLIGHTS TO MIX
                                                                                                                                      TO CREATE INFINITE EFFECTS.

                                                                                                                                      Processing time: 5 to 20 min

                                                                                          +
                                                                             50 ml of            75 ml of        Hot-water bottle
                                                                                                                                      TIPS
                                                                            hair colour         developer            or bowl

                                                                                                                                      • Ideal to correct warm reflects and to darken up to 2
                                                                                                                                         levels (with 9 vol.).
                                                                          DEVELOPERS RULES                                            • Ideal to revive the hair colour and bring shine the
                                                                                                                                         day of the permanent service: - to recolour or bring
                                                                                                                                         shine, use the 6 vol. - for an effect up to 1 tone darker,
                                                                          •6  volume: Subtle reflect, perfect to achieve tone on        use the 9 vol.
                                                                             tone colour.                                             •T  he CLEAR shade allows to reduce the reflect of
                                                                          • 9 volume: Perfect balance to reveal reflection and          all DIA Light shades when mixing it to the selected
                                                                             depth, darkens up to 2 levels.                              shade.
                                                                          • 15 volume: Intensity and best reveal reflection.

     50 ML TUBE         1000 ML DEVELOPERS

28                                                                                                                                                                                                    29
THE LIGHTENING TOOLBOX DEVELOPED BY
          COLOURISTS FOR COLOURISTS.
        ULTRA-SIMPLE. ULTRA PERFORMING.

30                                         31
THE BLONDING TOOL BOX DEVELOPED BY COLOURISTS FOR COLOURISTS

                                                                   PASTES                                                                                                                            POWDERS

                                  Up to                                                              Up to

                                   7                                                                  6                                                                       Up to                                                           Up to
                                  levels                                                             levels                                                                    8
                                                                                                                                                                              levels
                                                                                                                                                                                                                                               6
                                                                                                                                                                                                                                              levels
                                    Up to                                                              Up to

                                   50
                                    min
                                                                                                      50
                                                                                                       min                                                                     Up to                                                           Up to

                                                                                                                                                                               50
                                                                                                                                                                                min
                                                                                                                                                                                                                                               50
                                                                                                                                                                                                                                                min

     PLATINIUM PLUS                                                     PLATINIUM                                                          MULTI-TECHNIQUES 8                                              FREEHAND TECHNIQUES 6

     Fast-action lightening paste, ideal for dark bases.                Ammonia-free lightening paste, ideal for light bases.              FEATURES                                                        FEATURES
                                                                                                                                           •M
                                                                                                                                             ulti-techniques lightening powder.                           •M
                                                                                                                                                                                                             ulti-techniques lightening powder.
     FEATURES                                                           FEATURES                                                           •H
                                                                                                                                             igh performance formula.                                     •H
                                                                                                                                                                                                             igh performance formula.
     • Lightening paste.                                               • Lightening paste.                                               •E
                                                                                                                                             nriched with Pro-Keratin.                                    •E
                                                                                                                                                                                                             nriched with Pro-Keratin.
     • Nutriceride + beeswax.                                          • Nutriceride + beeswax.                                          •L
                                                                                                                                             ow odour technology.                                         •L
                                                                                                                                                                                                             ow odour technology.
     • Balm texture.                                                   • Balm texture.                                                   •B
                                                                                                                                             alayage and open air techniques.                             •B
                                                                                                                                                                                                             alayage and open air techniques.

     BENEFITS                                                           BENEFITS                                                           BENEFITS                                                        BENEFITS
     • Optimal respect of the hair fiber.                              • Optimal respect of the hair fiber.                              •N
                                                                                                                                             on-volatile texture.                                         •N
                                                                                                                                                                                                             on-volatile texture.
     • Comfort and security.                                           • Comfort and security.                                           •H
                                                                                                                                             igh adherence.                                               •H
                                                                                                                                                                                                             igh adherence.
     • Optimum lightening and shine.                                   • Optimum lightening and shine.

                        DEVELOPER                     MIXING RATIO                         DEVELOPER                     MIXING RATIO                         DEVELOPER                  MIXING RATIO                         DEVELOPER                  MIXING RATIO
                    20 vol.   30 vol.       40 vol.   1+1   1+2   1+3                  20 vol.   30 vol.       40 vol.   1+1   1+2   1+3                  20 vol.   30 vol.    40 vol.   1+1   1+2   1+3                  20 vol.   30 vol.    40 vol.   1+1   1+2   1+3

     GLOBAL                                                             GLOBAL                                                             GLOBAL                                                          OPEN AIR

     ENCLOSED                                                           ENCLOSED                                                           ENCLOSED                                                        FREEHAND

     OPEN AIR                                                           OPEN AIR                                                           OPEN AIR

     FREEHAND                                                           FREEHAND                                                           FREEHAND

32                                                                                                                                                                                                                                                                         33
CREAMS                                                             OILS                                          EFASSOR                                                           SHAMPOO

                                     Up to                                 Up to

                                         5
                                     levels
                                                                            2
                                                                           levels

                                         Up to

                                         35
                                         min

     MAJIMÈCHES                                                SUNKISSED OIL                                       PERMANENT                                                                  PRO CLASSICS
                                                                                                                   COLOUR                                                                     POST COLOUR
     FEATURES                                                  Ammonia-free.                                       REMOVER                                                                    SHAMPOO
     • Ammonia-free highlighting cream.
     • Non volatile formula.                                  FEATURES
     • Advanced conditioning agents.                          • Ammonia-free lightening oil.                     FEATURES                                                                   FEATURES
     • Fresh modern fragrance.                                • Gel texture.                                     •E
                                                                                                                     ffective results.                                                       •O
                                                                                                                                                                                                n the day of the service, it gently cleanses without
     • Cream + sachet + developer.                                                                                •E
                                                                                                                     asy to use.                                                              impairing the colour result.
     • Can be used under heat for 15 mn                       BENEFITS                                            •M
                                                                                                                     ulti-usage.                                                             •P
                                                                                                                                                                                                rotects colour-treated hair and enhances colour
        (20/30 VOL only).                                      • No ammonia, no odour.                                                                                                        radiance.
                                                               • For a natural sunkissed effect in less than 30   PREPARATION
     BENEFITS                                                     minutes.                                         Depending on the degree of desired lighting,
     • No ammonia: no odour.                                                                                      Efassor should be use:
     • Controlled, high precision lightening                  3 NEW SERVICES                                      •M
                                                                                                                     ix with hot water (mild cleanse).
        for even colour results.                               • SUNKISSED BLUR SERVICE                           •M
                                                                                                                     ix with a developer 20 vol. or 30 vol.
     • Luminous, clean blonde results.                           “Break the base”                          5
                                                                                                            min     (deep cleanse).
                                                                  20 vol.    1+2   Lift 1/2 level
     MIX (ratio 1 + 1 + 1)
                                                               •S
                                                                 UNKISSED LIFT                             15
                                                                                                            min
                                                                30 vol.   1+2               1 level                 GENTLE CLEANSE
                                                                                                                                               Mix with 1    Development    Method of
                                                                                                                                              sachet (28g)       time       application
                                                               •S
                                                                 UNKISSED SOMBRÉ                           30
                      +             +                           20/30 vol.   1+2                 2 levels
                                                                                                            min       • Build up of colour.
                                                                                                                    • Gentle cleanse before
                                                                                                                         deep cleanse.
                                                                                                                                              60 ml of hot
                                                                                                                                                 water
                                                                                                                                                               5-20 min
                                                                                                                                                                           • A full quickly
                                                                                                                                                                             throughout
                                                                                                                                                                               the hair.
                                                                                                                                                                               • Partial
                                                               MIX (ratio 1 + 2)                                                                                             application
                                                                                                                      • Light shade up to     60 ml of hot
                                                                                                                                                              10-20 min    where required
                                                                                                                         1 level lighter.        water
            30 g             30 g               30 ml                                                                                                                      with a sponge.
       1 lightening       (1/2 tube)          developer
           sachet     lightening cream     (20, 30, 40 vol.)

                                                                           +                                                                   Mix with 1    Development    Method of
                                                                                                                      DEEP CLEANSE
                                                                                                                                              sachet (28g)       time       application

                                                                   40 ml           80 ml                            • Medium shade up to          75 ml
                                                                                 developer                                                                     15-40 min      • Partial
                                                                                                                       2 levels lighter.        of 20 vol.
                                                                                (20, 30 vol.)                                                                                application
                                                                                                                                                                           where required
                                                                                                                                                                            with a colour
                                                                                                                     • Dark shades heavy          75 ml
                                                                                                                                                              35-60 min        brush.
                                                                                                                      build up of colour.       of 30 vol.

34                                                                                                                                                                                                                                                      35
Hair Care
        CATEGORY

        Serie Expert
            Page 38

         Serioxyl
            Page 56

     Source Essentielle
            Page 62

36                        37
EXPERT PROFESSIONAL HAIR CARE FORMULAS FOR EVERY HAIR TYPE.
                              CHOOSE YOUR EXPERT.

     Canadians expect nothing less than personalisa-      to empower you and answer your needs. In 2020,
     tion. With ground-breaking molecular precision       Serie Expert offers 13 different experts specific
     technology, L’Oréal Professionnel offers expert      to those needs. Discover our expert formulas by
     professional hair care for all hair types. If your   way of Shampoo, Conditioner and/or Treatments
     hair is your identity; a fundamental part of your    and choose your expert today.
     expression, then Série Expert is the prescription

38                                                                                                            39
Absolut Repair
        EXPERT CARE FOR DRY DAMAGED HAIR
        PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH GOLD QUINOA & PROTEIN FOR 77%                                                              250 ML
        LESS DAMAGED & 7X SHINIER HAIR* *FULL ROUTINE                                                                                           500 ML                             190 ML                                     50 ML

                                                                                                                               INSTANT                                  10-IN-1 PERFECTING
                                                                                                                               RESURFACING                              MULTIPURPOSE                                   NOURISHING
                                                                                                                               GOLDEN MASK                              SPRAY                                          SERUM
                                                                                                                               RESULT                                   RESULT                                         RESULT
                                                                                                                               The professional formula of the Ins-     The professional formula of the Ins-           The professional formula of the Nou-
                                                                                                                               tant Resurfacing Golden Mask leaves      tant Resurfacing perfecting spray              rishing Serum leaves hair more ma-
                                                                                                                               hair 7x shinier and smooth, for an       instantly protects damaged hair. One           nageable. Hair is shiny, silky-to-touch
                                                                                                                               overall controlled look. Suitable for    action for 10 benefits:                        and non-greasy.
                                                                                                                               all hair types leaving a lightweight     1 • Protection against heat up to
                                                                                                                               touch.                                        230°C/450°F degrees
                                                                                                                                                                        2 • Nourishment                               HOW TO USE
                                                                                                                               HOW TO USE                               3 • Resurfacing                               Massage between the fingertips be-
                                                                                                                               In substitution of the Instant Resur-    4 • Split ends reduction                      fore running through the lengths and
                    300 ML                                                                                                     facing Conditioner, apply to the len-    5 • Detangling                                ends of hair for control and shine af-
                    500 ML                              200 ML                                         250 ML
                                                                                                                               gths and ends of towel-dried hair,       6 • Facilitates blow-dry                      ter blow drying.
                    1500 ML                             1000 ML                                        500 ML
                                                                                                                               leave in for 3 to 5 minutes then rinse   7 • Hydration
                                                                                                                               thoroughly.                              8 • Anti-breakage
                                                                                                                                                                        9 • Anti-split ends
     INSTANT                                 INSTANT                                  INSTANT                                                                           10 • Anti-frizz
     RESURFACING                             RESURFACING                              RESURFACING                                                                       HOW TO USE
     SHAMPOO                                 CONDITIONER                              MASK                                                                              Apply to shampooed, towel-dried
                                                                                                                                                                        hair from root to tip. Do not rinse.
                                                                                                                                                                        Blow-dry and style as usual.
     RESULT                                  RESULT                                   RESULT
     The professional formula of the Ins-    The professional formula of the Ins-     The professional formula of the Ins-
     tant Resurfacing Shampoo imme-          tant Resurfacing Conditioner imme-       tant Resurfacing Mask leaves hair
     diately cleanses and restructures       diately restructures damaged hair.       7x shinier and smooth, for an overall
     damaged hair, while leaving it with a   Nourishes the fiber while leaving it     controlled look. Suitable for thicker
     lightweight touch.                      with a lightweight touch.                hair types.

     HOW TO USE                              HOW TO USE                               HOW TO USE
     Shampoo the hair twice: first to        Apply evenly on shampooed hair, in       In substitution of the Instant Resur-
     cleanse, second to treat.               the direction of hair growth, twist      facing Conditioner, apply to the len-                                             ANTI BREAKAGE +
                                             lengths for better penetration. Rinse.   gths and ends of towel-dried hair,
                                                                                      leave in for 3 to 5 minutes then rinse                                            HEAT PROTECTING
                                                                                      thoroughly.
                                                                                                                                                                        CREAM
                                                                                                                                                                        RESULT
                                                                                                                                                                        The professional formula of the Anti-Breakage + Heat Protection Blow-dry Cream
                                                                                                                                                                        protects your hair from breakage and heat up to 230°C/450°F*. Hair is smooth and
                                                                                                                                                                        shiny.

                                                                                                                                                                        HOW TO USE
                                                                                                                                                         125 ML         With a small amount of cream warmed in the palms of your hands apply the cream
                                                                                                                                                                        on towel-dried hair in the direction of hair growth. Do not rinse. Blow dry and style
                                                                                                                                                                        as usual.

40                                                                                                                                                                                                                                                               41
Vitamino Color
        EXPERT CARE FOR COLOURED HAIR
        PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH RESVERATROL FOR 8 WEEKS OF
        COLOUR PROTECTION* *FULL ROUTINE

                    300 ML
                    500 ML                              200 ML                                         250 ML
                    1500 ML                             1000 ML                                        500 ML                             190 ML                                 125 ML

     COLOUR                                  COLOUR                                   COLOUR                                    10-IN-1 PERFECTING                     COLOUR
     RADIANCE                                RADIANCE                                 RADIANCE                                  MULTIPURPOSE                           CORRECTING
     SHAMPOO                                 CONDITIONER                              MASK                                      SPRAY                                  CREAM CC-BLONDE
     RESULT                                  RESULT                                   RESULT                                    RESULT                                 RESULT
     The professional formula of the         The professional formula of the Co-      The professional formula of the Co-       The professional formula of the Co-    The professional formula of the CC-
     Colour Radiance Shampoo gently          lour Radiance Conditioner stren-         lour Radiance Mask maintains the          lour Radiance perfecting spray ins-    Blonde Cream neutralises yellow un-
     cleanses hair from impurities leaving   gthens, hydrates and leaves hair ea-     strength of the hair fiber from root to   tantly protects coloured hair. One     dertones for a pure blonde. Easy to
     it instantly soft.                      sier to detangle.                        tip. Coloured hair is left vibrant.       action for 10 benefits:                distribute with a no-drip formula.
                                                                                                                                1 • Protection against heat up to
     HOW TO USE                              HOW TO USE                               HOW TO USE                                     230°C/450°F degrees               HOW TO USE
     Shampoo the hair twice: first to        Apply evenly on shampooed hair, in       In substitution of the Colour Ra-         2 • Shine                             Apply evenly to your hair after sham-
     cleanse, second to treat.               the direction of hair growth, twist      diance Conditioner, apply to the len-     3 • Softness                          pooing and leave in for 5-10 minutes.
                                             lengths for better penetration. Rinse.   gths and ends of towel-dried hair,        4 • Smoothness of hair fiber          Rinse thoroughly.
                                                                                      leave in for 3 to 5 minutes then rinse    5 • Detangling
                                                                                      thoroughly.                               6 • Facilitates blow-dry
                                                                                                                                7 • Hydration
                                                                                                                                8 • Anti-breakage
                                                                                                                                9 • Anti-split ends
                                                                                                                                10 • Anti-frizz

                                                                                                                                HOW TO USE
                                                                                                                                Apply to shampooed, towel-dried
                                                                                                                                hair from root to tip. Do not rinse.
                                                                                                                                Blow-dry and style as usual.

42                                                                                                                                                                                                             43
Inforcer                                                                                                                     Silver
        EXPERT CARE FOR WEAK HAIR                                                                                                    EXPERT CARE FOR GREY & WHITE HAIR
        PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH B6 + BIOTIN FOR INSTANT REDUCTION                                               PROFESSIONAL HAIR CARE ROUTINE TO INTENSELY BRIGHTEN AND NEUTRALISE WHITE HAIR*
        OF HAIR BREAKAGE* *FULL ROUTINE                                                                                              *FULL ROUTINE

                    300 ML                                                                                                                       300 ML
                    500 ML                               200 ML                                           250 ML                                 500 ML                               200 ML
                    1500 ML                              1000 ML                                          500 ML                                 1500 ML                              1000 ML

     REINFORCING                             REINFORCING                                 REINFORCING                              NEUTRALISING                             NEUTRALISING
     SHAMPOO                                 CONDITIONER                                 MASK                                     SHAMPOO                                  CREAM
     RESULT                                  RESULT                                      RESULT                                   RESULT                                   RESULT
     The professional formula of the Rein-   The professional formula of the Rein-       The professional formula of the Rein-    The professional formula of the Sil-     The professional formula of the Sil-
     forcing Shampoo instantly reduces       forcing Conditioner instantly reduces       forcing Mask instantly reduces brea-     ver Shampoo is highly concentrated       ver Neutralising Cream is enriched
     breakage with daily use. Gently         breakage with daily use. Hair is stren-     kage with daily use. Hair is intensely   in blue and violet pigments. Instantly   with Ceramide and Babassu oil.
     cleanses hair from impurities while     gthened, hydrated and easier to de-         conditioned.                             erases yellow undertones whilst sof-     Yellow undertones are instantly
     leaving it instantly soft.              tangle.                                                                              tening with a glossy effect.             contrasted whilst hair is left softer
                                                                                         HOW TO USE                                                                        and lightweight.
     HOW TO USE                              HOW TO USE                                  In substitution of the Reinforcing       HOW TO USE
     Shampoo the hair twice: first to        Apply evenly on shampooed hair, in          Conditioner, apply to the lengths and    Shampoo the hair twice: first to         HOW TO USE
     cleanse, second to treat.               the direction of hair growth, twist         ends of towel-dried hair, leave in for   cleanse, second to treat.                Apply evenly on shampooed hair, in
                                             lengths for better penetration. Rinse.      3 to 5 minutes then rinse thoroughly.                                             the direction of hair growth, twist
                                                                                                                                                                           lengths for better penetration. Rinse.

                                             ANTI-BREAKAGE SPRAY
                                             RESULT
                                             The professional formula of the Anti-breakage Spray eliminates breakage during
                                             brushing.

                                             HOW TO USE
                                             Spray for up to 5 seconds directly onto your brush head. Depending on hair length
                                             and thickness, re apply if necessary. Brush through hair. Do not rinse.
                              37 G

44                                                                                                                                                                                                                     45
Blondifier                                                                                                                    Nutrifier
        EXPERT CARE FOR BLONDE HAIR                                                                                                   EXPERT CARE FOR DRY HAIR
        PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH ACAI BERRY EXTRACT + POLYPHENOLS                                                 PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH GLYCEROL + COCO OIL FOR
        FOR MULTIDIMENSIONAL BLONDE SHINE* *FULL ROUTINE                                                                              LIGHTWEIGHT HYDRATING TRANSFORMATION* *FULL ROUTINE

                    300 ML                                  300 ML                                                                                 300 ML
                    500 ML                                  500 ML                                   200 ML                                        500 ML                               200 ML                                               250 ML
                    1500 ML                                 1500 ML                                  1000 ML                                       1500 ML                              1000 ML                                              500 ML

     NEUTRALISING                           ILLUMINATING                                 ILLUMINATING                              NOURISHING                                NOURISHING                                     NOURISHING
     SHAMPOO                                SHAMPOO                                      CONDITIONER                               SHAMPOO                                   CONDITIONER                                    MASK
     RESULT                                 RESULT                                       RESULT                                    RESULT                                    RESULT                                         RESULT
     The professional formula of the Neu-   The professional formula of the Illu-        The professional formula of the Illu-     The professional formula of the Nou-      The professional formula of the Nou-           The professional formula of the Nou-
     tralising Shampoo is enriched with     minating Shampoo gently cleanses             minating Conditioner enhances the         rishing Shampoo cleanses and nou-         rishing Conditioner adds shine and             rishing Mask intensely conditions.
     violet pigments for a cool blonde.     the hair fiber while emphasing the           multimentional radiance of blonde         rishes, hair feels instantly softer and   softness whilst making hair easier to
     Gently cleanses the hair fiber.        multimentional shine of blonde hair.         hair. Hair is instantly shiny, soft and   more supple.                              detangle.                                      HOW TO USE
                                                                                         easy to detangle.                                                                                                                  In substitution of the Nourishing
     HOW TO USE                             HOW TO USE                                                                             HOW TO USE                                HOW TO USE                                     Conditioner, apply to the lengths and
     Shampoo the hair twice: first to       Shampoo the hair twice: first to             HOW TO USE                                Shampoo the hair twice: first to          Apply evenly on shampooed hair, in             ends of towel-dried hair, leave in for
     cleanse, second to treat.              cleanse, second to treat.                    Apply evenly on shampooed hair, in        cleanse, second to treat.                 the direction of hair growth, twist            3 to 5 minutes then rinse thoroughly.
                                                                                         the direction of hair growth, twist                                                 lengths for better penetration. Rinse.
                                                                                         lengths for better penetration. Rinse.

                                            RESTORING AND ILLUMINATING MASK                                                                                                  NOURISHING HEAT PROTECTION CREAM
                                            RESULT                                                                                                                           RESULT
                                            The professional formula of the Restoring and Illuminating Mask replenishes, smoo-                                               The professional formula of the Nourishing Heat Protection Blow-dry Cream pro-
                                            thes and nourishes the hair fiber, enhancing the multidimentional shine and ra-                                                  tects your hair from damage and heat up to 230°C/450°F*. Hair is smooth and
                                            diance of blonde hair.                                                                                                           shiny.
                                250 ML
                                500 ML
                                            HOW TO USE                                                                                                                       HOW TO USE
                                            In substitution of the Illuminating Conditioner, apply to the lengths and ends of                                                With a small amount of cream warmed in the palms of your hands apply the cream
                                            towel-dried hair, leave in for 3 to 5 minutes then rinse thoroughly.                                                             on towel-dried hair in the direction of hair growth. Do not rinse. Blow dry and style
                                                                                                                                                                             as usual.
                                                                                                                                                             125 ML

46                                                                                                                                                                                                                                                                   47
Liss Unlimited                                                                                                                  Volumetry
        EXPERT CARE FOR REBELLIOUS HAIR                                                                                                 EXPERT CARE FOR FINE HAIR
        PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH PRO KERATIN + KUKUI OIL FOR HIGH                                                   PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH INTRA CYLANE FOR VOLUMISING
        SHINE SMOOTHING TRANSFORMATION* *FULL ROUTINE                                                                                   EXTREME SHINE TRANSFORMATION* *FULL ROUTINE

                     300 ML
                     500 ML                                                                                  250 ML                              300 ML                                 200 ML
                     1500 ML                             200 ML                                              500 ML                              1500 ML                                1000 ML                                                     500 ML

     ANTI-FRIZZ                               ANTI-FRIZZ                                    ANTI-FRIZZ                               VOLUMISING                              VOLUMISING                                     VOLUMISING
     DISCIPLINARY                             DISCIPLINARY                                  DISCIPLINARY                             SHAMPOO                                 CONDITIONER                                    MASK
     SHAMPOO                                  CONDITIONER                                   MASK                                     FOR FINE HAIR                           FOR FINE HAIR                                  FOR FINE HAIR
     RESULT                                   RESULT                                        RESULT                                   RESULT                                  RESULT                                         RESULT
     The professional formula of the Dis-     The professional formula of the               The professional formula of the Dis-     The professional formula of the Vo-     The professional formula of the Vo-            The professional formula of the Vo-
     ciplinary Shampoo cleanses and           Disciplinary Conditioner adds high            ciplinary Mask smooths and protects      lumising Shampoo cleanses and           lumising Conditioner adds softness             lumising Mask smooths, intensely
     nourishes, hair feels instantly softer   shine and softness whilst making              from humidity. Shine is enhanced         nourishes, hair feels instantly volu-   whilst making hair easier to detangle.         conditions and adds shine.
     and more disciplined for up to four      hair easier to detangle and protected         and control is regained.                 mised with extreme shine for up to      Hair is visibly volumised.
     days.                                    against frizz.                                                                         72 hours.                                                                              HOW TO USE
                                                                                            HOW TO USE                                                                       HOW TO USE                                     In substitution of the Volumising
     HOW TO USE                               HOW TO USE                                    In substitution of the Disciplinary      HOW TO USE                              Apply evenly on shampooed hair, in             Conditioner, apply to the lengths and
     Shampoo the hair twice: first to         Apply evenly on shampooed hair, in            Conditioner, apply to the lengths and    Shampoo the hair twice: first to        the direction of hair growth, twist            ends of towel-dried hair, leave in for
     cleanse, second to treat.                the direction of hair growth, twist           ends of towel-dried hair, leave in for   cleanse, second to treat.               lengths for better penetration. Rinse.         3 to 5 minutes then rinse thoroughly.
                                              lengths for better penetration. Rinse.        3 to 5 minutes then rinse thoroughly.

                                              ANTI-FRIZZ DISCIPLINAR OIL                                                                                                     VOLUMIZING ROOT SPRAY
                                              RESULT                                                                                                                         RESULT
                                              The professional formula of the Disciplinary Oil leaves hair shinier and smoother to                                           The professional formula of the Volumising Root Spray targets the root to provide
                                              the touch.                                                                                                                     an instant bodifying effect with hydration and shine without weighdown.
                                              HOW TO USE                                                                                                                     HOW TO USE
                                              Massage between the fingertips before running through the lengths and ends of                                                  Spray on cleansed hair, directly on the root. Blow dry and style as usual.
                                              hair for control and shine after blow drying.
                               125 ML                                                                                                                       125 ML

48                                                                                                                                                                                                                                                                   49
Curl Contour                                                                                                             Solar Sublime
        EXPERT CARE FOR CURLY HAIR                                                                                               EXPERT CARE FOR SUN DAMAGED HAIR
        PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH INCELL + GLYCERIN FOR DEEPLY                                                PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH UV FILTERS + ALOE VERA FOR AFTER-
        NOURISHED AND DEFINED CURLS* *FULL ROUTINE                                                                               SUN REPARATION AND PROTECTION* *FULL ROUTINE

                 300 ML
                 1500 ML                                      250 ML                             150 ML                                   300 ML                                      250 ML                           125 ML

     DEFINING                                DEFINING                                  DEFINING                               SUN-PROTECTING                         SUN-PROTECTING                            SUN-PROTECTING
     SHAMPOO                                 MASK                                      CREAM                                  SHAMPOO                                MASK                                      SPRAY
     RESULT                                  RESULT                                    RESULT                                 RESULT                                 RESULT                                    RESULT
     The professional formula of the De-     The professional formula of the Defi-     The professional formula the Defi-     The professional formula of the Res-   The professional formula of the Res-      The professional formula of the
     fining Shampoo cleanses and nou-        ning Mask smooths, intensely condi-       ning Cream nourishes the hair fiber    torative Shampoo instantly erases      torative Mask provides intense nou-       Restorative Spray provides instant
     rishes. Hair fiber is elasticized and   tions and adds shine whist bringing       and protects your hair from frizz      damaging elements from the fiber       rishment to help regenerate the na-       conditioning protection to hair du-
     curls perfectly.                        definition and elasticity to each curl.   caused by humidity.                    (for example, salt) whilst providing   tural protective film of the hair fiber   ring sun-exposure, shielding from
                                                                                                                              deep hydration. UV Filters deposited   once exposed to and damaged               drying effects, while leaving sun-
     HOW TO USE                              HOW TO USE                                HOW TO USE                             on the fiber block UVA and UVB rays    by the sun.                               exposed hair super shiny.
     Shampoo the hair twice: first to        Apply to the lengths and ends of          With a small amount of cream war-      protecting from further damage.
     cleanse, second to treat.               towel-dried hair, leave in for 3 to 5     med in the palms of your hands ap-                                            HOW TO USE                                HOW TO USE
                                             minutes then rinse thoroughly.            ply the cream on towel-dried hair in   HOW TO USE                             Apply to the lengths and ends of          Apply liberally to the lengths and
                                                                                       the direction of hair growth. Do not   Shampoo the hair twice: first to       towel-dried hair, leave in for 3 to 5     ends of the hair depending on hair
                                                                                       rinse. Blow dry and style as usual.    cleanse, second to treat.              minutes then rinse thoroughly.            length.

50                                                                                                                                                                                                                                                   51
Pure Resource                                                                 Pro Longer
     EXPERT CARE FOR PURIFIED HAIR                                                    EXPERT CARE FOR LONG, THINNING HAIR
     PROFESSIONAL HAIR CARE ENRICHED WITH CITRAMINE + VITAMIN E FOR INTENSE           PROFESSIONAL HAIR CARE ROUTINE ENRICHED WITH AMINO ACIDS AND FILLER-A100 FOR
     CLEANSING* *SHAMPOO ONLY                                                         38% THICKER, 66% LESS SPLIT ENDS* *FULL ROUTINE

                     CLARIFYING
                     SHAMPOO
                     RESULT
                     The professional formula of the Cla-
                     rifying Shampoo gently cleanses
                     daily buildup from the fiber whilst
                     providing an intense and refreshing
                     feeling.

                     HOW TO USE                                                                   300 ML
            300 ML   Shampoo the hair twice: first to                                             500 ML                                        200 ML                                             250 ML
            500 ML   cleanse, second to treat.                                                    1500 ML                                       1000 ML                                            500 ML

                                                                                   LENGTHS                                        LENGTHS                                         LENGTHS

     Sensibalance
                                                                                   RENEWING                                       RENEWING                                        RENEWING
                                                                                   SHAMPOO                                        CONDITIONER                                     MASK
                                                                                   RESULT                                         RESULT                                          RESULT
                                                                                   The professional formula of the                The professional formula of the                 The professional formula of the
                                                                                   Lengths Renewing Shampoo instant-              Lengths Renewing Conditioner ins-               Lengths Renewing Mask deeply
                                                                                   ly provides strength and shine whilst          tantly renews the lengths of hair with          strengthens and conditions from
     EXPERT CARE FOR SENSITIVE SCALPS                                              gently cleansing the hair fiber.               deep conditioning and shine.                    root to tip for hair lengths that look
                                                                                                                                                                                  instantly renewed.
                                                                                   HOW TO USE                                     HOW TO USE
     PROFESSIONAL HAIR CARE ENRICHED WITH SORBITOL FOR INSTANT RELIEF FROM SCALP   Shampoo the hair twice: first to               Apply evenly to shampooed hair in               HOW TO USE
     SENSITIVITY* *SHAMPOO ONLY                                                    cleanse, second to treat.                      the direction of hair growth. Leave             Apply evenly to shampooed hair in
                                                                                                                                  for 2 – 3 minutes. Rinse.                       the direction of hair growth, twist
                                                                                                                                                                                  lengths of hair to ensure deep pene-
                                                                                                                                                                                  tration. Leave for 3-5 minutes. Rinse.

                                                                                        STAR
                                                                                      PRODUCT
                                                                                                            ENDS FILLER CONCENTRATE
                     BALANCING
                     SHAMPOO                                                                                RESULT                                and apply the entire dose direc-    sionnel composed of Filloxane
                                                                                                            The professional formula of the       tly to towel-dried ends. Twist to   and Polyquaternium PQ6. FIL-
                                                                                                            ends filler concentrate instantly     penetrate deeply leave on for 5     LOXANE acts as a thickening
                     RESULT                                                                                 provides strength and durable         minutes and then rinse.             agent. It targets sections of fra-
                     The professional formula of the                                                        thickness to the last 7cm of the                                          gility and deeply penetrates for
                     Balancing Shampoo very gently                                                          hair fiber.                           INGREDIENTS                         visible thickness.
                     comforts sensitive scalps whilst re-                                                                                         An exclusive combination of         POLYQUATERNIUM PQ6 acts
                     moving impurities.                                                                     HOW TO USE                            Filler-A100 and Amino Acid to       as a resurfacant, it envelops da-
                                                                                                            Once a week, replace the Lengths      renew lengths and fill-in ends      maged portions of the fiber with
                     HOW TO USE                                                                             Renewing Conditioner or Mask          of long thinning hair. The Fil-     care and deep conditioning for
            300 ML   Shampoo the hair twice: first to                                                       with the Ends Filler Concentrate.     ler-A100 is a patented ingredient   renewed hair health.
            500 ML   cleanse, second to treat.                                                  15 ML       Break the tip of the concentrate      owned only by L’Oréal Profes-

52                                                                                                                                                                                                                         53
PowerMix
       EXPERT PROFESSIONAL TREATMENT FORMULAS FOR EVERY HAIR NEED
       FIVE FORMULAE POWERED BY MICELLAR TECHNOLOGY AND HIGHLY CONCENTRATED IN
       CONDITIONING AGENTS FOR INSTANT RESULTS

                              +
                   150 ML                                   150 ML                                 150 ML                                150 ML                                  150 ML                                  150 ML

     POWERMIX                             POWERMIX                                POWERMIX                              POWERMIX                              POWERMIX                                 POWERMIX
     BASE                                 REPAIR                                  COLOR                                 FORCE                                 NUTRI                                    LISS
     SALON EXCLUSIVE                      SALON EXCLUSIVE                         SALON EXCLUSIVE                       SALON EXCLUSIVE                       SALON EXCLUSIVE                          SALON EXCLUSIVE
     DEEP PENETRATING CARE                INSTANT REPARATION                      INSTANT SHINE                         INSTANT ANTI-BREAKAGE                 INSTANT, INTENSE NOURISHMENT             INSTANT SMOOTHING, ANTI-FRIZZ
     FOR ALL HAIR TYPES                   FOR VERY DRY DAMAGED HAIR               FOR COLOURED HAIR                     PROTECTION FOR WEAK HAIR              FOR DRY HAIR                             FOR REBELLIOUS HAIR

                                          RESULT                                  RESULT                                RESULT                                RESULT                                   RESULT
                                          The professional formula of the         The professional formula of the       The professional formula of the       The professional formula of the          The professional formula of the
                                          Power Mix Repair treatment is preci-    PowerMix Color treatment is preci-    PowerMix Force treatment is preci-    PowerMix Nutri treatment is preci-       PowerMix Liss treatment is precisely
                                          sely enriched with proteins to repair   sely enriched with anti-oxidants to   sely enriched with vitamins to ins-   sely enriched with hydrating acids to    enriched with Pro-Keratin to instant-
                                          damaged hair.                           protect coloured hair.                tantly strengthen weak hair and in-   instantly deliver hydration and nutri-   ly smooth the cuticle of rebellious
                                                                                                                        crease resistance to breakage.        tion.                                    hair.

     WHAT IS MICELLAR TECHNOLOGY?                                                                                       HOW TO USE
     Micellar technology relies on micelles (cleansing agents) that attach to undesired oil and dirt and gently         1 • Choose your combination of BASE + ADDITIVE from the PowerMix range above.
     remove impurities without damage whilst utilizing highly concentrated conditioning agents for INTENSE              2 • 5ml of base + 5ml of additives
     + INSTANT RESULTS.                                                                                                 3 • Squeeze the PowerMix bottle with measuring chamber attached to precisely dose
                                                                                                                             1x BASE + 1x ADDITIVE.
     PowerMix utilizes a combination of rich oil based conditioning agents for intense deep nutrition and a             4 • Pour each into your PowerMix bowl and mix with a brush or spatula until the mixture is light
     aqueous base that provides LIGHTNESS AND BRILLIANT SHINE.                                                               and creamy.
                                                                                                                        5 • Apply the treatment formula directly to shampooed and towel-dried hair.
                                                                                                                             Leave in for up to 5 minutes, rinse.

54                                                                                                                                                                                                                                             55
NEW

                 PROFESSIONAL CARE ROUTINES FOR HAIR LACKING DENSITY
                                 #HAIRCONFIDENCE

     Almost 70% of Canadian Males and 20% of              offer instant relief from hair loss by way of five
     Females will experience hair loss at some point in   volumising and colouring sprays covering areas
     their life and when hair loss kicks in, confidence   of hair thinning through to long term solutions for
     is kicked out. The solution? Serioxyl. Born from     hair loss by way of our Denser Serum, providing
     10 years of research, Serioxyl offers professional   denser looking hair in as little as 6 weeks. Regain
     care routines for hair lacking density. In 2020 we   #HAIRCONFIDENCE today.

                          BEFORE                                             AFTER

56                                                                                                              57
Serums                                                                                                         Shampoos
     FOR THINNING HAIR LACKING DENSITY                                                                              FOR NATURAL OR COLOURED HAIR LACKING DENSITY

                       DENSER HAIR                                                                                                     SHAMPOO FOR NATURAL HAIR
                       RESULT                                         INGREDIENTS
                                                                                                                                       RESULT                                        INGREDIENTS
                       Denser hair in 6 weeks with daily applica-
                                                                                                                                       The professional formula of the Shampoo
                       tion.                                          STEMOXYDINE
                                                                                                                                       for Natural Hair is suitable for sensitive    POLYSORBATE 21
                                                                      A patented molecule with a maximized 5%
                                                                                                                                       scalps. Cleanses the scalp of impurities,     An agent known for its soothing proper-
                       HOW TO USE                                     concentration that awakens dormant hair
                                                                                                                                       whilst densifying the hair. Hypoallergenic.   ties.
                       Divide hair into 4 equal sections and apply    follicles.
                       1 pipette to the scalp evenly throughout
                                                                                                                                       HOW TO USE                                    MAGNESIUM SULFATE
                       each section. Gently massage into the          RESVERATROL
                                                                                                                                       Apply evenly to wet hair and the scalp.       An agent known for its bodifying effects
                       scalp until absorbed. Do not rinse. Leave      A powerful antioxidant that potentiates
                                                                                                                                       Use a massaging action to lather the scalp    on the hair fiber.
                       to dry. Apply directly to the scalp every      the effect of Stemoxydine for quicker re-
                                                                                                                                       surface. Rinse off. In case of contact with
                       day for three months. Avoid any contact        sults.
                                                                                                                                       eyes, rinse them immediately and tho-
                       with eyes, in case of contact with eyes rin-                                                          250 ML
               90 ML                                                                                                                   roughly.
                       se them immediately and thoroughly.                                                                   1000 ML

                                                                                                                                       SHAMPOO FOR COLOURED HAIR
                       THICKER HAIR
                                                                                                                                       RESULT                                        INGREDIENTS
                                                                                                                                       The professional formula of the Shampoo
                                                                                                                                       for Coloured Hair is suitable for sensitive   POLYSORBATE 21
                       RESULT                                         INGREDIENTS
                                                                                                                                       scalps and safe on colour. Cleanses the       An agent known for its soothing proper-
                       Thicker-looking hair, instantly.
                                                                                                                                       scalp of impurities, whilst densifying the    ties.
                                                                      INTRA- CYLANE
                                                                                                                                       hair. Hypoallergenic.
                       HOW TO USE                                     Intra-Cylane penetrates deep into each
                                                                                                                                                                                     MAGNESIUM SULFATE
                       Apply on wet hair a few pumps evenly           hair fiber to temporarily thicken the hair
                                                                                                                                       HOW TO USE                                    An agent known for its bodifying effects
                       along the lengths and ends. Leave to dry       fiber diameter and thus thicker fuller hair
                                                                                                                                       Apply evenly to wet hair and the scalp.       on the hair fiber.
                       naturally or blow dry using a hairdryer.       in totality.
                                                                                                                                       Use a massaging action to lather the scalp
                       Suitable for natural or coloured hair.
                                                                                                                                       surface. Rinse off. In case of contact with
               90 ML                                                                                                         250 ML    eyes, rinse them immediately and tho-
                                                                                                                             1000 ML   roughly.

58                                                                                                                                                                                                                              59
Conditioner
     FOR THINNING HAIR LACKING DENSITY

                           CONDITIONER
                           RESULT                                          INGREDIENTS
                           The professional formula of the Conditio-
                           ner for thinning hair is suitable for sensi-    POLYSORBATE 21
                           tive scalps and colour safe. Cares for &        An agent known for its soothing proper-
                           detangles the fiber without weighing it         ties.
                           down, whilst thickening the appearance
                           of hair for an immediate densifying effect.     MAGNESIUM SULFATE
                                                                           An agent known for its bodifying effects
                           HOW TO USE                                      on the hair fiber.
                           After using the appropriate Serioxyl sham-
                           poo, apply evenly to damp, shampooed
                           hair. Leave on for 1 to 3 minutes. Rinse off.
              150 ML
                           In case of contact with eyes, rinse them
              1000 ML      immediately and thoroughly.

     Sprays
     FOR THINNING HAIR LACKING DENSITY

                           VOLUMISING & BODYFYING COLOURED SPRAYS

                           RESULT                                          HOW TO CHOOSE YOUR SPRAY
                           The professional formulas of the Volumi-
                           sing and Bodifying Coloured Sprays are          BLACK/DARK BROWN HAIR:
                           suitable for sensitive scalps. Conceals         Pick the black spray.
                           sparse areas on the scalp, for natu-
                           ral-looking instant coverage.                   DARK/MEDIUM BROWN HAIR
                                                                           Pick the darker brown spray.
                           HOW TO USE
                           Shake well, spray approximately 15 cm           MEDIUM/LIGHT BROWN HAIR
                           from the roots onto a dry scalp. Leave ap-      Pick the lighter brown spray.
                           proximately for 1 minute before styling as
                           usual. In case of contact with eyes, rinse      BLONDE HAIR
                           them immediately.                               Pick the blond spray.
                  200 ML
                                                                           SILVER HAIR
                                                                           Pick the grey spray.

60                                                                                                                    61
TRULY NATURAL. TRULY PROFESSIONAL.
                                        #FINDYOURSOURCE

     Formulated with 80-100% high-quality, naturally         plant world in four different ranges (nourishing,
     derived ingredients, Source Essentielle is our very     radiance, delicate suitable for sensitive scalp
     first award winning range of natural, professional      and coloured hair) #FINDYOURSOURCE and
     hair care products refillable up to 3 times in salon.   discover an unparalleled natural, sensory hair
     Source Essentielle includes shampoos, oils and          care experience.
     balms. In total, nine formulas originating from the

62                                                                                                               63
Daily Routine                                                                                                           Nourishing Routine
     FOR NORMAL HAIR                                                                                                         FOR DRY HAIR

                                                                                                                                                        NOURISHING SHAMPOO

                                                                                                                                                        RESULT                                           INGREDIENTS
                                 DAILY SHAMPOO                                                                                                          The professional formula of the Nouri-           Source Nourishing routines contain jasmin
                                                                                                                                                        shing Shampoo gently cleanses dry hair           flower, known for it’s soothing properties,
                                                                                                                                                        which, regains suppleness & softness.            and seasme oil in order to deeply nourish.
                                 RESULT                                        INGREDIENTS
                                 The professional formula of the Daily         Source Daily routines contain Acacia                                     HOW TO USE
                                 Shampoo gently cleanses the hair which,       leaves, known for their calming properties,                              Apply on wet hair. Emulsify. Rinse. In case
                                 deeply hydrated regains lightness, tonicity   and Aloe essence to hydrate and purify.                                  of contact with eyes, rinse them immedia-
                                 and shine.                                                                                                             tely. Suitable for daily use in association
                                                                                                                                              300 ML    with the Nourishing Balm.
                                 HOW TO USE                                                                                                   1500 ML
                                 Apply on wet hair. Emulsify. Rinse. In case
                                 of contact with eyes, rinse them immedia-
                       300 ML
                                 tely. Suitable for daily use in association
                       1500 ML
                                 with the Daily Detangling Cream.
                                                                                                                                                        NOURISHING BALM

                                                                                                                                                        RESULT                                           INGREDIENTS
                                                                                                                                                        The professional formula of the Nouri-           Source Nourishing routines contain jasmin
                                                                                                                                                        shing Balm provides deep care for an in-         flower, known for it’s soothing properties,
                                                                                                                                                        tense nourishment. In association with the       and seasme oil in order to deeply nourish.
                                                                                                                                                        Nourishing Shampoo, it boosts nutrition
                                                                                                                                                        up to 64%*. Its resurfacing action trans-
                                                                                                                                                        forms for a silkier , suppler and shinier hair
                                                                                                                                                        fiber.
                                 DAILY DETANGLING CREAM                                                                                   300 ML
                                                                                                                                          500 ML
                                                                                                                                                        HOW TO USE
                                                                                                                                                        Apply evenly on shampooed and towel
                                                                                                                                                        dried hair. Leave on for 5 minutes. Rinse
                                 RESULT                                        INGREDIENTS
                                                                                                                                                        thoroughly. In case of contact with eyes,
                                 The professional formula of the Daily De-     Source Daily routines contain Acacia
                                                                                                                                                        rinse them immediately.
                                 tangling moisturizing cream improves the      leaves, known for their calming properties,
                                 hair hydration up to + 83 % while leaving     and Aloe essence to hydrate and purify.
                                 the hair fluid and lightweight. Gently
                                 cleanses the hair which, deeply hydrated
                                 regains lightness, tonicity and shine.

                                 HOW TO USE
                                 Apply evenly on shampooed and towel
                                                                                                                                                        NOURISHING OIL
                                 dried hair. Leave on for 1 minute. Rinse
              250 ML             thoroughly. In case of contact with eyes,
                                 rinse them immediately.                                                                                                RESULT                                           INGREDIENTS
                                                                                                                                                        The professional formula of the Nouri-           Source Nourishing routines contain jasmin
                                                                                                                                                        shing Oil deeply nourishes the hair while        flower, known for it’s soothing properties,
                                                                                                                                                        providing softness and manageability.            and seasme oil in order to deeply nourish.

                                                                                                                                                        HOW TO USE
                                                                                                                                                        Apply 3 to 6 drops of oil depending on the
                                                                                                                                      70 ML             thickness of the hair thin or thick, preheat
                                                                                                                                                        then spread over damp or dry lengths.

64                                                                                                                                                                                                                                                     65
Delicate Routine                                                                                                    Radiance Routine
     FOR SENSITIVE SCALPS                                                                                                FOR COLOURED HAIR

                                                                                                                                           RADIANCE BALM
                            DELICATE SHAMPOO
                                                                                                                                           RESULT                                         INGREDIENTS
                                                                                                                                           The professional formula of the Radiance       Source Radiance routines are infused with
                            RESULT                                        INGREDIENTS                                                      Balm deeply cares for a vibrant coloura-       fig pulp and everlasting flowers. The ever-
                            The professional formula of the Delicate      Source Delicate routines contain Calendu-                        tion. In association with the Radiance Oil     lasting flower known for its detoxifying
                            Shampoo respects the scalp and gently         la flowers, known for their revitalizing yet                     this all-in-one care, helps to maintain the    characteristics, and fig for nourishment.
                            cleanses the hair, which regains lightness,   soothing properties, and Chamomile ex-                           shine of the colour-treated hair up to 28
                            suppleness and shine.                         tract to reinforce and add shine.                                shampoos.

                            HOW TO USE                                                                                                     HOW TO USE
                            Apply on wet hair. Emulsify. Rinse. In case                                                                    Apply evenly on shampooed and towel
                            of contact with eyes, rinse them immedia-                                                                      dried hair. Leave on for 5 minutes. Rinse
                  300 ML
                  1500 ML   tely. Suitable for daily use in association                                                           250 ML   thoroughly. In case of contact with eyes,
                            with any Source Essentielle balm or cream.                                                            450 ML   rinse them immediately.

                                                                                                                                           RADIANCE OIL

                                                                                                                                           RESULT                                         INGREDIENTS
                                                                                                                                           The professional formula of the Radiance       Source Radiance routines are infused with
                                                                                                                                           Oil deeply cares for a vibrant colouration.    fig pulp and everlasting flowers. The ever-
                                                                                                                                           In association with the Radiance Balm hair     lasting flower known for its detoxifying
                                                                                                                                           colour is protected for up to 28 shampoos.     characteristics, and fig for nourishment.

                                                                                                                                           HOW TO USE
                                                                                                                                           Apply 3 to 6 drops of oil depending on the
                                                                                                                                           thickness of the hair thin or thick, preheat
                                                                                                                                  70 ML    then spread over damp or dry lengths.

66                                                                                                                                                                                                                                      67
Hair Styling
        CATEGORY

        Tecni.Art
           Page 70

        Steampod
           Page 84

68                   69
CREATED BY STYLISTS, FOR STYLISTS

     Welcome to a new era in professional styling. An         Our Tecni Art range provides a toolbox of
     era in which irreverent artistic impulse intersects      essentials and is simplified by coding our
     superior professional expertise.                         professional formulas by colour and range. The
                                                              white range offers the essentials in order to create
     An era where L’Oréal Professionnel Tecni.Art is          classic styles. The grey range offers texturizers
     solely created by stylists, for stylists. The range is   for dimensional styles and better workability.
     100% co-developed with top stylists.                     The black range offers evolutive formulas for
                                                              customization in styling.

70                                                                                                                   71
Hold

                                                                                                                                                                                           200 ML
                400 ML                                   400 ML                                    400 ML                                      400 ML                                      1000 ML                                    200 ML

                                                                                                                                   FIX ANTI-FRIZZ
     AIR FIX                                  AIR FIX PURE                             FIX ANTI-FRIZZ                              PURE                                        FIX DESIGN                                FIX MAX

     EXTRA STRONG FIXING SPRAY •              EXTRA STRONG FIXING SPRAY •              ANTI-FRIZZ HAIRSPRAY • L’Oréal              ANTI-FRIZZ HAIRSPRAY • L’Oréal              STRONG HOLD SPRAY • L’Oréal               EXTRA HOLD GEL • L’Oréal
     L’Oréal Professionnel Tecni.Art Air      L’Oréal Professionnel Tecni.Art Pure     Professionnel Tecni.Art Fix Anti-Frizz      Professionnel Tecni.Art Fix Anti-           Professionnel Tecni.Art Fix Design        Professionnel Tecni.Art Fix Max
     Fix Spray allows extra-strong, long-     Air Fix Spray allows extra-strong,       is a 24hr anti-frizz and anti-static        Frizz Pure is a 24hr anti-frizz and         is a directional fixing and finishing     Shaping Gel for extra hold. Tecni.Art
     lasting, quick drying hold without       long-lasting, quick drying hold          hold spray. It lets you take control        anti-static hold spray. It lets you take    pump spray for high precision             Fix Max comes with a pleasant and
     crunchiness. A must-have to keep it      without crunchiness. a must-have to      of your style: a must-have to fight         control of your style: a must-have to       application. It brings a natural-         refreshing fragrance. This gel won’t
     tight.                                   keep it tight. It now exists in a PURE   flyaways and keep it tight.                 fight flyaways and keep it tight. For       looking shine holds styles all day        make your hair sticky and won’t
                                              version formulated without added                                                     the first time the formula turns pure       long.                                     leave any residue on the scalp but
                                              fragrance for improved comfort.                                                      without added fragrance.                                                              only soft and shiny hair.
     HAIR TYPE                                                                         HAIR TYPE
     All.                                                                              Hair prone to frizz. Hair full of static                                                HAIR TYPE
                                              HAIR TYPE                                electricity.                                HAIR TYPE                                   All.                                      HAIR TYPE
     HOW TO USE                               All.                                                                                 Hair prone to frizz.                                                                  All.
     Can be applied on damp roots to add                                               HOW TO USE                                  Hair full of static electricity.            HOW TO USE
     volume. On dry hair for long-lasting     HOW TO USE                               Can be applied to damp hair to tame                                                     As a usual pump spray: on pre-            HOW TO USE
     extra strong hold & shine.               Can be applied on damp roots to add      frizz, or dry hair for long-lasting hold.   HOW TO USE                                  dried to dry hair. Overall diffusion or   Apply with hands for overall hold,
                                              volume. On dry hair for long-lasting                                                 Can be applied to damp hair to tame         localized application.                    or use fingers to define individual
     RESULT                                   extra strong hold & shine.               RESULT                                      frizz, or dry hair for long-lasting hold.                                             strands.
     Extra strong hold. Enhanced shine.                                                Strong fix. Anti-frizz. Anti-static. No                                                 RESULT
     Quick dry. No residue.                   RESULT                                   residue. Shine.                             RESULT                                      Fixing. No visible residue.               RESULT
                                              Extra strong hold. Enhanced shine.                                                   Strong fix. Anti-frizz. Anti-static. No                                               Maximum hold. No visible residue.
     HAIR STYLE                               Quick dry. No residue.                   HAIR STYLE                                  residue. Shine.                             HAIR STYLE
     Long-lasting shiny hair. Ultra secured                                            Expect a long-lasting, humidity-                                                        Secured updos, defined looks.             HAIR STYLE
     updos.                                   HAIR STYLE                               resistant smooth hold and shine.            HAIR STYLE                                                                            Slicked back or spiky hairstyles.
                                              Long-lasting shiny hair. Ultra secured                                               Expect a long-lasting, humidity-
                                              updos.                                                                               resistant smooth hold and shine.

72                                                                                                                                                                                                                                                               73
Shine

               250 ML                                       75 ML                               150 ML                                     150 ML

                                                                                       RING LIGHT
     6-FIX PURE                               FIX POLISH                               PURE                                      EXTREME SPLASH

     TRIPLE DIFFUSION SPRAY • L’Oréal         COMPACT WAX-IN-GEL • L’Oréal             HIGH SHINE SPRAY • L’Oréal                ELASTIC WET LOOK GEL • Inspired
     Professionnel Tecni.Art 6-FIX Pure       Professionnel Tecni.Art Fix Polish       Professionnel Tecni.Art Ring Light        by the explosion of the wet look
     is our strongest fixing spray. Triple    is a compact wax-in-gel with plant       Pure Spray is the first micro-            trend on runways and red carpets,
     diffusion dry mist without fragrance,    derived caramel for hold, discipline,    dispersed professional high shine         L’Oréal     Professionnel   Tecni.Art
     24-hour extreme hold* and humidity       definition and shine.                    spray for the lightest yet gleamiest      brings you Extreme Splash. This
     protection,    extra-strong,    long-                                             ring-light effect. Formulated without     gel, gives provocative shine with
     lasting, quick drying hold without                                                added fragrance for the cleanest use      runway tested hold, which resists
     crunchiness.a must-have to keep it       HAIR TYPE                                and comfort.                              hot backstage lighting. This ultra-
     tight. *Instrumental test.               All.                                                                               shiny styler was selected by our
                                                                                                                                 top stylists for the formula which is
                                              HOW TO USE                               HAIR TYPE                                 enriched with shining agents and
     HAIR TYPE                                Mistake-proof and super easy to          All.                                      styling polymers.
     All.                                     apply! For overall shine and hold, rub
                                              a small amount between hands and         HOW TO USE
     HOW TO USE                               apply evenly. Apply with fingertips,     Overall diffusion for a light veil.       HAIR TYPE
     Spray 35cm from hair for extreme         to retouch and tame fly-aways on         Layering for a localized shine. In case   All.
     and instant hold. Fast drying, no        dry or towel-dried hair.warm water.      of clogging, rinse the nozzle under
     visible residue. In case of clogging                                              warm water.                               HOW TO USE
     rinse the nozzle with warm water.        RESULT                                                                             Apply generously onto dry or damp
                                              Hold. Discipline. Definition. Shine.     RESULT                                    hair. Comb gel from roots to mid-
     RESULT                                                                            Ultra shiny. Slicked. No residue.         lengths.
     Extra secured-updos. Frizz-control.      HAIR STYLE
     Extreme hold.                            Tames fly-aways. Shiny slicked back      HAIR STYLE                                RESULT
                                              buns and frizz-free updos.               Overall shine for all looks, slicked,     Wet look. Shine. Elastic hold. No
     HAIR STYLE                                                                        and ultra shiny updos and ponytails.      visible residue. Non greasy.
     Extra-secured updos, frizz-control
     super sleek ponytails, shiny blowdries                                                                                      HAIR STYLE
     under control.                                                                                                              Create your wet hair look your way,
                                                                                                                                 from slicked back, after pool locks
                                                                                                                                 to the wet look ballerina bun. If you
                                                                                                                                 love a shiny look, or a look that is just
                                                                                                                                 a little bit more ‘out there’, this is an
                                                                                                                                 absolute must have for your styling
                                                                                                                                 toolbox.

74                                                                                                                                                                           75
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