PURE BROMONT a unique living space on the continent
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PURE BROMONT a unique living space on the continent
The PURE BROMONT site was acquired in 2009 after quickly discovering its extraordinary potential to create distinctive attractions in the Eastern Townships. The geographical location of this land of some 18 million sq. ft. and the character of the City of Bromont are the basis of our decision to acquire this site and invest in it to develop our real estate project PURE BROMONT. Bromont, a city in full demographic and economic growth, is a strategic area to realize a mixed-use project like PURE BROMONT, where one finds important recreational tourism, commercial and residential facilities. This acquisition will become an opportunity to realize an innovative and unique concept, integrating retail, restaurants, condo-hotels and various businesses within an already thriving community, in a nature-oriented environment, respecting the biodiversity of the site. The development will be carried out in harmony with the architectural values of the City of Bromont and integrating certain signature elements of our development company, giving a singular character to the project. PURE BROMONT, near Montreal, is easily accessible from anywhere in the Province of Quebec and the East Coast of the United States, allowing to benefit from facilities such as the Thermoludic Station (innovative in North America) and a space for shows ans events that will coexist with condo-hotels, various shops, restaurants and cafes, connected by a pedestrian street with an atmosphere, in perfect harmony with nature; not forgetting, amongst other things, the golf and ski activities that are already established in the surrounding areas. The project obtained the final authorizations from the Ministry of the Environment in April 2018, allowing us to undertake the realization of the project in accordance with the City’s and the Ministry’s regulations and policies, the whole with great attention for a balanced environment and nature conservation. HENRI PETIT president
PURE BROMONT Shops + Houses + Green Spaces + Thermoludic Station
TABLE OF CONTENTS
3 A UNIQUE REAL
ESTATE PROJECT
PHASES
3 AND 4 (MAP) 7
4 GEOGRAPHICAL
LOCATION (MAP)
ISLO
THERMOLUDIC STATION 8
5 CONTEXT OF
THE REGION
POPULATION DENSITY
WITHIN 100 KM 9
6 PHASES
1 AND 2 (MAP)
KEY TARGET
AUDIENCES 10
2
THE
PROJECT TEAM
PURE BROMONT will be carried out by an experienced development
team, including managers, employees, contributors, professionals
and business partners whose mission is to meet the highest
standards of quality of services and products, in order to make
PURE BROMONT a reference project in the province of Quebec,
even in America.
PURE BROMONT
A REAL ESTATE PROJECT GEOGRAPHICAL
UNIQUE ON THE CONTINENT LOCATION OF THE SITE
PURE BROMONT is destined to be a “must see” "lifestyle" destination in the Eastern Townships, for In a noble natural value, this land holds a biodiversity and a
both the local residents and for visitors from major urban centers or other regions or areas and mature forest to preserve and enhance as part of an exemplary
foreign tourists. development project.
This is a major mixed-use real estate project that includes commercial, recreational tourism and The site, located between Saxby and Shefford Roads, on Highway 10,
residential components planned on a land of some 18 million sq. ft. (1 600 000 m2). is between Mount Shefford and Mount Brome, at the convergence
of different regional flows.
This multifunctional project is inspired by the "New Urbanism" style, this architectural and
urbanism trend that is increasingly in demand. This is a revamped traditional model that stands out
for real estate developments of medium to high density. It aims to create mixed-use communities,
urban "Street Life" entertainment and many attractions offered to the population within a radius
near the residence.
3
ATTRACTIONS FOR ALL, IN ALL SEASONS
AN EXCEPTIONAL LOCATION • Bromont, Mountain of Experience
(ski, aquatic park and mountain bike trail);
• 5 municipal trail networks totaling 100 km +
Mount Brome which offers 39 km of trails;
PURE BROMONT is destined to be a “must see” destination in the Eastern • Divertigo (Hebertism); • Mount Shefford which offers a 6.3 km trail;
Townships. This real estate project is located in a central area that can attract • Several museums and art galleries; • Wine Road;
a large number of visitors. Its proximity to the US border (45 minutes), the PURE • Bromont Chocolate and Sweetshop Museum; • Brouemont Microbrewery (iconic in the field
BROMONT will certainly earn the interest of American tourists. • Bromont National Cycling Center; of microbrewery).
• Good old days tour;
In addition, the project is located near several major cities such as Montreal,
Granby, Drummondville and Sherbrooke. Highway 10, at Exit 78, which also faces
the project, has a traffic flow of 61,000 cars on a daily basis.
Rue de Bergeron
10 Est drummondville
1 h 10 (78 km)
zoo de granby 241
20 min (14.4 km)
PURE BROMONT
ton
o mp
in C
em
Ch
royal
bromont
7 min (4.6 km)
Boulevard de
golf
du vieux
village Au
tor
ou
5 min (3.5 km) te
Route Pierre Laporte
de
Bromont
sC
an
ton
-de
MONTREAL -l’E sherbrooke
st
53 min (82 km) 241 45 min (74 km)
10
ord
S heff DOWNTOWN
Rue
241
AIRPORT
15 min (15.4 km)
4 Ski Bromont BORDER
7 min (4.5 km) 45 min (77 km)
PURE BROMONT, THE IMPORTANCE
OF THE ENVIRONMENT
PURE BROMONT certainly represents an example to follow on the environmental
planning. The promoter is committed and honored to plan the development
in a sustainable way and respectful of nature, with approximately
7.5 million sq. ft. of the site preserved for environmental purposes. With
regards to architecture - the same motto - the promoter will favor the use
of green materials, roof terraces and constructions offering maximum
benefits for the environment.
THE REGION, A COUNTRYSIDE PARADISE BROMONT, A DYNAMIC AND
OF MOUNTAINS AND VALLEYS PROSPEROUS MUNICIPALITY
The tourist region of Brome-Missisquoi, where you can discover 17 wineries, PURE BROMONT is located in the City of Bromont, where the dynamism of
is the cradle of wine production in the Province of Quebec. Moreover, the last 40 years has significantly contributed to the growth of the industrial,
a signalized wine route runs through many of its towns and villages. An sports, cultural and recreational tourism sectors. Bromont was founded in
area of choice for outdoor adepts, the Sutton Mountain and Mount Brome 1964, at the foot of Mount Brome, with the goal of becoming an ideal city for
are extraordinary playgrounds for downhill skiing, snowshoeing, family life. Today, its economy is based mainly on tourism and high technology
cross-country skiing in the winter, and cycling, horse riding and kayaking in (IBM, General Electric, Dalsa, Cogiscan, etc.). Bromont is also endowed with
the summer. The Brome-Missisquoi Region, charming with its winding the Eastern Townships Regional Airports Authority, which has a landing strip
roads crisscrossing its hills and valleys and a multitude of streams, lakes of 5,000 feet.
and rivers and large forests, is composed of some 21 municipalities counting
more than 60,000 inhabitants. Walking in Brome-Missisquoi is a discovery Bromont enjoys an international reputation and annually hosts, as the
of a unique region dotted with orchards, vineyards and farms. In addition, seasons go by, visitors, sports enthusiasts and top athletes. In addition to the
two municipalities of Brome-Missisquoi are part of the Association of the ski center, Ski Bromont, the largest lit skiable area in North America, which is
Most Beautiful Villages of the Province of Quebec: Frelighsburg and transformed into an aquatic park and mountain bike trails in the summer,
Lac Brome (Knowlton). there are also quality accommodation sites, recognized health centers,
campgrounds, several excellent golf courses, a bike path linked to the Route
Just next to PURE BROMONT, the Haute-Yamaska MRC is the link between Verte, an Olympic velodrome, trails and equestrian centers (including the
the plains of the St. Lawrence and the Appalachians. The total population Olympic Equestrian Park), in addition to walking trails.
of the MRC is currently 90,979 residents whose city center is Granby
(68,045 residents).
5
PURE BROMONT WILL
COME TO LIFE IN 2020
PURE BROMONT will be developed in 4 distinct phases:
PHASE 1 of the project will count a thermoludic station,
HIGH END
RESIDENTIAL COMPLEX
ES
TR
IA
DE
phase 2
condo-hotels, an hotel, an event center, commercial spaces
and an important pedestrian street with numerous restaurants RESIDENTIAL AREA
and boutiques. There will also be a section for highway
01 04
03
services, between the 2 roundabouts on the site.
01
01
ISLO NT IAL
IDE
RES A
E
PHASE 2 will be designed primarily for multi-residential R
01
A
MIXED USE WITH
SAXBY ROAD
buildings, including condos, apartments and retirement PREDOMINANTLY
VACANT LOT RESIDENTIAL AREA
homes. 22
MIXED USE WITH
26
27
PREDOMINANTLY
RESIDENTIAL AREA
01
Event
01
01
01
19
Center
MIXED USE WITH
17
PREDOMINANTLY
17
24
RESIDENTIAL AREA
01
01
01
01
01
01
08
18
16
01
05
16
01
23
09
01
09
02
01
02
01
04
01
02
01
01
02
04
01
01
BERG
ERON
ROAD
05
09
Public
Market
01
03
06
09
08
10
10
01
13
13
01
06
01
01
01
01
01
01
1
01
18
01
01
05
14
01
05
Motorway
05
01
05
01
01
13
01
services
01
13
01
01
13
15
phase
14
01
03
01
6
03
A GRANDIOSE PROJECT
3
WHEN NATURE MEETS
OUR DAILY LIFE
phase PHASE 3 of the project will be commercially oriented and
will regroup various businesses of regional scope.
2
phase
PHASE 4 will be the second residential phase of the
project. With the construction of townhouses and
high-end family homes, phase 4 will be the most important
1
residential phase of the project.
phase
4
phase
7
WELLNESS, RELAXATION AND PLEASURE OF THE SENSES
ISLO THERMOLUDIC STATION
The state-of-the-art technology of the facilities will support customer experience, this innovative
ecosystem will offer a variety of multi-sensory experiences on different storeys with distinct vocations
on each level.
Islo is a state-of-the-art thermal leisure center presenting water in all its forms,
including spectacular facilities and leisure activities based on nature, wellness ISLO will be perfectly integrated with its environment and will stand out by the uniqueness of is
and relaxation. program in Quebec’s actual context.
Islo will cover an area of some 75,000 sq. ft. and will accommodate a diversified The layout will offer a thermal leisure space, combining unforgettable experience and environmental
clientele. sensitivity.
The ISLO concept is innovative as it represents the perfect balance between the
European flavour and Quebec’s Nordic Spas.
TERRACE LEVEL
• Hydro-massage Pool
• Solarium and relaxing terrace
• Bistro-style counter
THERMOTHERAPY LEVEL
ADULTS
• Massage Rooms
• Treatment Rooms
• Saunas
• Hammams
• Pools and Cold Showers
• Specialized Baths
THERMAL LEISURE LEVEL
• Large Family Lagoon
• Tiered Ponds With Falls
• Games and Children’s Corners
FAMILIES
EXTERIOR SPACES
• Exterior Lagoons
• Terrace and relaxations areas
8FOUR MILLION RESIDENTS
IN A RADIUS OF 100 KILOMETERS
The Bromont Region is amongst the most prosperous regions in the Province of Quebec with 1.6 million
visitors annually. Its wine Route, consisting of 22 stops, including 8 of them at less than 15 kilometers from
the project, allows Bromont to offer singular activities for tourists who want to live a unique experience of its
kind. Moreover, the project is located near several important population basins, such as those in the cities of
Sherbrooke, Saint-Jean-sur-Richelieu, Drummondville, Granby and, of course, the greater Montreal area with
a pool of over 2 million people.
drummondville
76 400
laval
422 900
montréal
1 704 600 longueuil
239 700
sherbrooke
granby 212 100
brossard 66 200
85 700
bromont
9 000 magog
st-jean-sur-
26 600
richelieu cowansville
95 100 13 500
coaticook
8 700
9KEY TARGET AUDIENCES
55 years old + FAMILiES SPORTSPERSONS Epicureans / Hedonists Groups (Tourists)
Active couples wanting to escape Families wanting to experience Sports enthusiasts (mountain biking, Food and beverage enthusiasts, looking Groups of tourists travelling by bus
to a resort and enjoy a few days of various activities and spend a road biking, hiking, skiing, golf) eager for pleasure, an intense and colorful conducting a thematic route,
relaxation. memorable stay. to test their limits, soaking up in experience in absolute comfort. including stops at the main attractions
nature and having fun together. of the Eastern Townships. In a few
essential stops, they want to
immerse themselves in the
WHAT ARE THEY LOOKING FOR? WHAT ARE THEY LOOKING FOR? WHAT ARE THEY LOOKING FOR? WHAT ARE THEY LOOKING FOR? particularities or the region and
Tranquility • A place near the sports facilities The opportunity to experience experience a variety of experiences
• • Activities suitable for a variety •
of ages offering all the amenities new and unusual experiences in a limited time.
• Immerse themselves in nature to stay there
• Varied sensational experiences • The awakening of their senses
• A comfortable and cosy stay and immersion in nature • Feel close to nature WHAT ARE THEY LOOKING FOR?
(fusion with nature) • A succession in the offering of
• A simple itinerary, known Ease of access and an itinerary epicurean activities (fluidity)
in advance
• • Experience very varied and
known in advance • Opportunities for typical experiences of the region
spontaneous activities
• Ease of access and location
and proximity to uses
CONSIDERATIONS CONSIDERATIONS CONSIDERATIONS CONSIDERATIONS
• Some “Clichés” or distinct
• Slower visit pace • Smaller duration per activity • Require a place to park their • Reduced duration per activity elements that will create
bike or store their equipment a memorable experience.
• Visit pace moderately fast • Slower pace of visit
• Different timeframes :
KEY MOMENTS / Practice sports on site or use CONSIDERATIONS
MEMORABLE EXPERIENCE the site as a springboard to KEY MOMENTS /
KEY MOMENTS / another place (short stay) MEMORABLE EXPERIENCE • Faster pace of visit
• Islo MEMORABLE EXPERIENCE • Requires a place to park the
• Islo bus near attractions
• Hiking in the forest KEY MOMENTS /
• Islo MEMORABLE EXPERIENCE • Local products / Wine route Waiting time (ability to
• Local products / Wine circuits •
• Hiking in the forest • Destination Restaurants accommodate large groups at once)
• Destination Restaurants • Obstacle trails / Mountain
• Local products / Wine circuits bike track with climax • Market / Agora
• Market / Agora KEY MOMENTS /
• Destination Restaurants • Eye-catching shops and
• “Hip”, friendly, with a lively well-being, new ways to shop / MEMORABLE EXPERIENCE
• Market / Agorat holding and a personalized combining relaxation
item Resto-Bar and consumption • Regional products / fruit picking
• Central elements of the Agora
• Pedestrian commercial street
10PURE BROMONT 160 – 640 Avenue Orly Dorval QC Canada H9P 1E9 DEVELOPMENT DEPARTMENT dev@purebromont.ca 1 844 663-3562 purebromont.ca
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