Report Network And Learning Event Connecting Small Farmers With Markets: Challenge And Lessons Learned
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Report
Network And Learning Event
Connecting Small Farmers With Markets:
Challenge And Lessons Learned
June 1st, 2016
Background
AgriProFocus Indonesia is a national network that promotes and drives farmer entrepreneurship among
farmers and their organizations. It is part of a global AgriProFocus Network with Dutch roots, that offers a
central place (online and offline) where organisations, professionals, and agri-businesses can meet, do
business and share resources and knowledge. It is assumed by creating a space for valuechain stakeholders
to share and co-create, there will be an improvement in farmer entrepreneurship support system thus
leading to stronger farmer entrepreneurs. To create such space, AgriProFocus organizes regular calendar of
Business-2-Business events and fairs, expert meetings, knowledge events and debates. Moreover, the
network provides brokering services as well as an active online space for networking and exchange. How
AgriProFocus works is for and through its members. An active AgriProFocus secretariate depends heavily on
its member activeness. AgriProFocus in Indonesia is hosted by Hivos.
The network and learning event is meant to promote networking and lesson learn among members. In this
event, AgriProFocus will also present its 2016 activities thus make network member able to tap in. The
meeting will also act as consultative event for AgriProFocus 2017 – 2021 strategic plan.
Thus, the goal of the event are:
1. To share member lesson learned regarding market
2. To introduce members to each other
3. To share AgriProFocus Indonesia year plan, thus network members know AgriProFocus 2016 plan
and able to tap in4. To consult with member AgriProFocus 2017 – 2021 business plan to gather inputs and comments
for AgriProFocus 2017 onward strategic plan
Date & Venue
The Network and Learning Event was held on June 1st 2016, from 9.30am – 1pm at Grand Hotel Cemara,
Central Jakarta.
Invitation Distribution and Participants
Distribution of the network and learning event invitation started on May 13, 2016 through the mailing list
and social media. 50 people attended the event, with diverse background. 6 people were from farmer
organizations, 12 from companies, 6 from knowledge institutions, 5 from governments, 19 from NGOs and 2
people came as individual participants. Based on gender, 20 people are female and 30 are male.
Agenda
Time 08.30 – 13.00 Registration & Exploring the Walls
08.30 – 09.00 Opening : Biranchi Upadhyaya (Hivos Hub SEA)
09.00 – 09.30 Connecting Small Famers With Markets, Challenges And Lessons Learned
Speaker : Marijn van der Laan & Noviyanto (VegImpact)
09.30 – 10.30 Discussion
10.30 – 10.45 Break & Matchmaking
10.45 – 12.00 Consultation on AgriProFocus 2017 Onward
Facilitation by Dika Rinakuki
12.30 – 13.00 Closing, Lunch
Opening
By Biranchi Upadhyaya (Hivos Hub SEA)
“Agriculture might be not be an interesting topic, but without it, there is no hope. Entrepreneurial
approach is needed for the better agriculture sector.” Biranchi Upadhyaya
Hivos has been cooperating with AgriProFocus for several years. This is because Hivos supports and values
AgriProFocus's works in terms of bridging the interests of agriculture stakeholders.
With its vast and abundant fertile soils, Indonesia is a major producer of a wide variety of agricultural
products. This sector also employed around 46 million Indonesian individuals, which represents 40-45
percent of the total Indonesian labour force. But although the numbers are relatively big, the agriculture
sector only contributes 15 percent to the country's Gross Domestic Product. And this number has declined
for last several years. This decline correlates with the reluctance of the youth to involve in agriculture sector.
This is the importance of organization like AgriProFocus to take place, to approach agriculture sector with
entrepreneurial thinking and values.
The other problem in the Indonesia agriculture sector is the policy. During the last 15 years, the number of
government investment in agriculture has declined. There is a hesitance in investing in small-scale
agriculture, even though it is the most efficient and sustainable production. Again, this is the challenge for
AgriProFocus to connect the small-scale agriculture to become more profitable in the future.
AgriProFocus Network And Learning Event Report – June 2016 – 2Furthermore, there is a loss of biodiversity in this recent period. This problem is caused by the dependence
of human on chemical compounds. This is also the challenge for agriculture in general to produce eco-
friendly and sustainable food to meet the needs of nine billion people in 2050.
Then, there is the problem of climate change. Agriculture is a sector that is very dependent on the climate.
Droughts in India for example, led to cases of farmer suicides. Many farmers committed suicide because
they're unable to pay the debts
We can conclude that agriculture might be not interesting topic, but it is the center stage of the Indonesian
economy. Without it, there is no hope. Entrepreneurial approach is needed for better agricultural sector.
Forums like AgriProFocus are also needed to bridge all the stakeholders to cooperate each other. Hivos
strongly supports this meeting and hope to engage more in upcoming activities.
Connecting Small Farmer With Market: Challenges And Lesson Learned
by Marijn Van Der Laan, Noviyanto (VegIMPACT)
“There are three elements that essential for supply chain development: contract farming,
continuous supply and farmer group organization.” Noviyanto
VegIMPACT (vegetable production and marketing with impact) is a food security program initiated by the
Dutch government to increase vegetable production and help the small farmers to connect with the market.
One of the VegImpact program is Product Market Combination (PMC) which connecting farmer with the
market. PMC involves farmers and supply chain partners such as traders, retailers, who together make
arrangements for improving existing market linkages or creating new market opportunities. Not like a
regular agriculture business which the type and quality of the products are determined by the farmer. PMC
promote the farmer to meet the market demand. Type of product and qualities are determined by the
market. This method provides price stability, income stability and market certainty.
PMC's are considered as a proof concept to show that cooperation in market oriented supply chains
potentially can benefit all supply chain partners and in particular, small farmer. Small farmers benefit from
vegIMPACT through training on improved production, practices and marketing. Participation of farmers
improves vegetable production and increase the profitability of production and marketing operations. This
results in more sustainable vegetable production and higher income for farmer families.
VegIMPACT has been collaborating with Indonesian farmers for 3 years. During that period, vegIMPACT has
concluded three elements in the market oriented mode of production. The first of element is contract
farming. Contract farming involves agricultural production being carried out on the basis of an agreement
between the buyer and the farm producers. Agreements contain info on volume, quality, delivery,
specification, price agreement and price specification, timescale of agreement.
The second is continuous supply. It means cultivating vegetable in certain way that stable volume can be
harvested on a weekly basis. The continuous supply is important because it can generate stable income on
weekly basis for farmers. The last element is founding of farmer group organization. With farmer group,
farmers can help each other in times of trouble.By this, farmers can able to arrange continuous supply.
Farmer group also can works as mediator if there is a dispute among the famers, or between the farmers
and traders.
Question and Answer
1. Which method do you suggest best, Supply Driven or Demand Driven?
The demand driven, because the problem in Indonesia, is that farmer’s lack of market information. Farmer
only plant the crops based on their intuition, not by the market demand. Sometimes the products are
flooding the market, because many farmers plant the same crops. This situation caused price instability.
This should not happen if the farmers know the information about what the market needs.
AgriProFocus Network And Learning Event Report – June 2016 – 32. Then, what about different commodities? Demand driven methods does not always apply to another
commodities, for example rice.
In PMC we conclude that there are three elements that important for supply chain development. One of
those is farmer group development. Probably the demand driven does not apply to other commodities than
horticulture; here is where the farmer group element takes place. With farmer group organization, farmers
are able to arrange the distribution of the products.
3. The market only accepts product with certain standards. What about the rest of products which do not
meet the standard?
(Fahmi) We also experienced the same thing. In our case, we processed our unused product into a different
kind of food product, then we sell it.
4. Most of the farmer group in Indonesia is founded merely for the formality to get the government’s fund.
How to encourage the farmers to form farmer group organization that not merely based on government’s
project? The market only appoints big supplier who produces multi commodities, how small farmers with
only single commodity compete with these giant corporations?
This is where the farmer group takes place, to organize small farmer with only one product ,and to
distribute the product to meet the market demand.
5. Who should take on the role as a leader in this supply chain mode of production? We (Indonesian farmers)
expect the government to take the role
We agreed that farmers in Indonesia still need support on this matter. In Europe and North America there is
a supply chain facilitators from the market who take the role. But in our opinion the supply chain facilitator
should be an independent body.
(Barid - LPPSLH Purwokerto) LPPSLH has been trying to cut the middle traders to shorten the chain supply
since 2013 with different method. LPPSH still involves the middle traders, in return the middle traders
should contribute in social obligation to society. Market driven is like the two sides of the coin. On one hand
it provides product continuity and price stability but in the other hand it forces the farmer to do something
that farmers could not afford. For example organic certification. The market only accept certified product.
Meanwhile, the price of the certification itself is very high, and it affects the production cost.
(Nanang - KRKP) In Indonesia, rice-farming is not merely about economics matters, also socio-cultural
needs. Sometimes the rice farmers do not have the precise economics calculation like vegetables farmers.
They plant with their intuition. And rice is also political commodity; price can be soaring high near political
events such as general election. So, it's difficult to apply the PMC method in rice.
(Rini) I think we should add the gender to the supply chain essential element. Because, based on my
previous research women's role is very important in farmer group organization.
6. To initiate this supply chain program, obviously we need a big investment, would we still be able to get the
fund from vegIMPACT?
Our program has been running for three years and this was our last year. There will be no more investment
in the upcoming year, but we still conduct the seminars and trainings in order to disseminate knowledge to
small farmer enterprises in Indonesia.
Consultation on AgriProFocus 2017 Onward
Dika Rinakuki facilitated the session by dividing the participants into seven groups to answer the three
provided questions:
1. What are the key questions the AgriProFocus network should focus on (country-specific-issue
mapping);
2. What do you expect from a network? How can we together improve the impact/importance of
AgriProFocus Network And Learning Event Report – June 2016 – 4our network?;
3.What does this mean for the interventions/activities/services/products of the network secretariat
in the countries.
The Result of Group Discussion
Group Question 1 Question 2 Question 3
1 Building professionalism Making event with Interactive webinar
among Indonesian farmers specific theme session
through Farmers Group
Knowledge sharing Goverment
Strengthening
platform regulations on
Farmers group association trade
Market sharing among
Access to members Support in
finance/fundraising models promoting
Product database per
members’ product,
Agroforestry area (commodities,
market analysis
price updating)
Sustainable farming
Relevant contact
Broader network
Coffee market information for those who
involving scientist
needed
Access to market
information for farmers
2 Food security which Sharing information Routine meeting
focused on local food, for (education/course,
Discussion (Focus
example sorghum training, research,
Group Discussion)
scholarship, workshop,
Entrepreneurship for coffee
seminar) and enabling Provide books, info
and kakao
cooperation graphic about
Palm sugar (access to agriculture
Build partnership with
market and increasing
local government to Routine discussion
quality)
linking the policy with through webinar
grassroots necessity
Technical
Socialization of assistance
AgriProFocus more
Provide access to
often
scaling up business
Support research in
Active moderating
agriculture and build
through website
collaboration with the
(to linking and
universities
discussion)
Member fee and the
Start-up
secretariat give more
connection
benefit
Latest agriculture
information (market
trend, policy, research,
opportunity)
3 Supporting high value Financial access Partnership
commodity, such as brokering, linking
Business gathering
Coconut, Coffee, Banana,
AgriProFocus Network And Learning Event Report – June 2016 – 5Rice, Pepper, Cocoa, Access to market, to private sector
Tamarillo, Soybean, Accessible certification
SMS gateway for
Manggo, Dragon Fruit, (affordable & fast),
market information
Melon, Paprika, Forest Feasibility business
Honey, and Fisheries roadmap, Sharing More private
Product technology & sectors,
experiences, Business Information
development services distribution
4 Mix farming Provide information Platform as a hub
and technology for agriculture
Young entrepreneurship
stakeholder
Increase member 's
Entrepreneurship to
productivity, especially Training for the
support mix farming
in high value youth
commodity
5 Online-based market for Promote sustainable Facilitating dialog
farmer’s product finance for small between farmer-
farmer and provide private sector-
Training for farmers
financial literature government
cooperatives
Sharing information Finance access,
Capacity building for the
and online discussion grant, and
farmers
for problem solving organization
Strengthen the role of (based on location,
Mix the element of
farmer organization scale, specialty)
business,
Focus on rice, honey, empowerment, and Accurate member
bamboo and coconut technical knowledge database
from academician
Food crops diversification Strengthen farmer
and traditional medicine Matchmaking organization
(herbal)
Positive impact for Training for urban
Textile dyes each other farming
Marijuana as a herb and Mailinglist group Translating book
medicine about agriculture
Tobacco Achieving film
Land for farming in Papua Provide forum for
agriculture
stakeholder
6 Local community product Linking to government Product database
(e.g coconut sugar)
Give technical Buyer database
Family farming assistance at the
Facilitating sharing
grassroot level
Local seed and connecting
Linking to member with the
Quality control for farmer
organization/person experts from
products
who able to financing private sector
Access to market the grassroots works
Support lobbying
(assistance,
Training to enhance to government and
empowerment)
competency of actors and other competent
quality of farmer products Information of experts
AgriProFocus Network And Learning Event Report – June 2016 – 6demand /buyer The network shall
connecting the
Network and price
demand and
database
supply and bring
Provide information prosperity to the
based on focus of each farmer
member
Revamping the
Cooperation based on government
common interest with regulation/policy
the all agriculture which not support
actors the farmer
Delivering the main
problem of
agriculture to the
government to
protecting
agriculture and
decreasing import
7 Cashew, seaweed, coconut Financial access Member data base
based products
Leasons learned, and Training (e.g
Organic sertification ccollaboration Product quality
partnership training)
Household financing
management Small farmers Partners portfolio
empowerment to database
Sthrengthen smallhoder
access market
farmer to gain more Provide open
recognition Email group for source technology
blasting information which can be
Strengthen agri-
accessed by farmer
entrepreneurship for Campaign for food
feasibility to gain access to safety Sharing and
finance discussion about
Connecting producer
local seed and
E-marketing training for to consumer
GMO
farmer
Expecting wider
Provide quality
ICT for agriculture network to for various
control mechanism
lesson learned
Focus on rice and soybean
Access to funding
Access to market (e.g price
Information
information)
(market, product,
Horticulture, coffee, cacao, NGO, government,
tea, nutmeg etc)
Business gathering
Technical
assistance
Side event: Theme wall, Find your match wall, 2016 Activitiy wall
During the registration process, participants had the chance to exporer 3 walls: Theme Wall, Find Your
Match Wall and AgriProFocus 2016 Activity Wall. In Theme Wall, they may suggested new theme for
AgriProFocus new innovation community; in Find Your Match Wall, they may read profile of participanting
AgriProFocus Network And Learning Event Report – June 2016 – 7organizations and made contacted with certain organizations; in AgriProFocus 2016 Activity Wall, they may
tapped in into specific current year activity.
Theme Wall
During the event, some participant expressed their interest theme through the theme wall. Other
organization or individual, who shares similiar interest with certain theme, can also show their support by
swriting down their name in to the theme. One theme, with at least two supported organizations may
become a new AgriProFocus innovation community. The potential new innovation communities are:
Quality assurance, Local Seed and Feasibility of Farmers Group Business . Follow up email, later will be
address to this organization for them to discuss activities they want to do to promote the theme they
supported.
Theme Supported Organizations
Gender in Value Chain -
Quality Assurance Rumah Organik, VECO Indonesia, WAMTI
Fair trade market mechanism -
Local Seed Aliansi Petani Indonesia, Serikat Petani Indonesia, At Thariq, Rumah
Organik, KRKP, Wamti, Kussastri (personal)
Feasibility of Farmers Group AgriYouth, WAMTI, Rumah Organik, Fortani, VECO Indonesia, At
Business Thariq, Kussastri (personal), Aliansi Petani Indonesia
Agriculture Social Protection -
Agriculture Insurance -
ICT in Agri supply chain -
Risk management in supply chain -
Find Your Match Wall
23 organizations returned the additional profile form to AgriProFocus. This form were printed for further
matchmaking process. There were 39 potential matchmaking meetings, however due to technical issues,
only half abled to meet. These organizations later be introduced through emails.
AgriProFocus 2016 Activity Wall
There were four events posted in activity wall: Gender in Value Chain Training; Palm Sugar National
Meeting; Youth Camp for Young Agripreneurs; and Palm Sugar Financial Fair. Each organizations may write
down their organization name to any activity they may be interested with.
15 organisations are interested in Gender in Value Chain Training; 8 organizations are interested in Palm
Sugar National Meeting; 19 organizations are interested in Youth Camp for Young Agripreneurs; and 10
organizations are interested in Palm Sugar Financial Fair
Evaluation
After the event, AgriProFocus distributed a quick-and-dirty evaluation sheet as simple tool to get new
insights and a way for improvement. From 36 returned sheets, several informations can be gathered. And
from those responds, we can quickly concluded that inspite that the topic was relevent to most participant,
and the process was interesting, they did not get many new information. In contrary, although networking
not a priority, at the end, building a new network was mostly gained from the event.
AgriProFocus Network And Learning Event Report – June 2016 – 8Information channel, expectation & benefit
The top information channel for the event is mailing list, 59% respondent selected AgriProFocus mailing list
as their source of information for the event, the second and third most selected are friends and facebook.
No one selected other AgriProFocus social media channel – twitter as their source information.
Those who were coming, came for new knowledge (48%), to get link to other organizations (34%), to
promote their organization (12%) , and other reasons (6%). And through the event, they received new
knowledge (36%), new network (48%), and other (2%) – 14% left blank answer.
Sessions content, dynamic & facilitation
42% of the event participants viewed the topic as relevant to their work, 28% viewed them as very relevant,
while 14% somewhat relevant and 17% choose not to answer. Looking at the session dynamic and
facilitation, in general, the participants viewed the material delivery style, discussion and matchmaking
dynamic, and facilitation style as good.
From the evaluation, there is a demand to have more casual delivery in all sessions.
Suggested session & topic for future Network and Learning Event
Session suggested
1. Agripreneurs consultation 5. Product exhibition
2. Buyer presentation 6. Product learning
3. Farmer sharing session 7. Product promotion / business pitching
4. Organisation presentation 8. Start up connection
Topics suggested
1. Access to Finance 14. Quality Assurance
2. Access to Partner 15. Risk Management
3. Agricultural Social Protection 16. Sustainable agriculture system,
4. Agriculture labor technology & implementation
5. Coffee farmer capacity building 17. Technology in Farming
6. Design thinking approach for agripreneur 18. Top 10 products from Indonesia
7. E-commerce for farmer 19. Young people and Agripreneurship
8. Family farming
9. Feasibility and Business Mapping per
commodity
10. Global market, export opportunity &
mechanism
11. Household financing management or
cooperative role
12. Local seed
13. Public Private Partnership (PPP)
AgriProFocus Network And Learning Event Report – June 2016 – 9List Participants
No Name Sex Representative of Email Mobile
1 Agusdin Pulungan L WAMTI wamti_indonesia@yah 08129184101
oo.com
2 Ana Saleh P The Embassy of ana.saleh@minbuza.nl 08118778002
Kingdom of the
Netherland
3 Bibong W P Rumah Organik bibong.w@gmail.com 62818879869
4 Christina Sulistyo Rini P Swisscontact Indonesia christina.rini@swissco 081291702972
ntact.org
5 Dede Herland .V L GIZ-SREGIP dede.herland@gfa- 08118881567 /
group.de / 082112864729
dedeherland@gmail.c
om
6 Dika Rinakuki P CBI drinakuki@yahoo.com
7 Diny Hartiningtias P Research Center for dunia.diny@gmail.co 08989163627
Climate Change UI m
8 Edwin Halim L PT BPR Nasional c.e.halim@hotmail.co 082122115050
Nusantara m
9 Ewaldo Zulfikar Damanik L Arendo Global Suiker ewaldo.zulfikar@gmail 08568068486
.com
10 Fahmi S.R L CV Mulio Fahmi fahmisr324@gmail.co
m
11 Holidi L Universitas Musi Rawas holidiman@yahoo.co.i 082185714457
d
12 Handaru Tampiko L Institut Teknologi handarutam@yahoo.c 081382376949
Indonesia om
13 Kussastri P Personal kussastri@gmail.com 081280480215
14 Lioni Breatrik P Common Room lionibeatrix@gmail.co 081808093266
Networks Foundation m
15 Lewi Cuaca L PT Profil Mitra Abadi lewi.cuaca@yahoo.co 0811800199
m
16 Lintang Sutawika L Ladang Nusantara lintangsutawika@gmai 6285781521554
l.com
17 M. Iwan Nazirwan L Microbanker inazirwan@gmail.com 82122391212
Connection
AgriProFocus Network And Learning Event Report – June 2016 – 1018 Marijn van der Laan P Fresh Dynamic marijn@freshdynamic
Indonesia/ VegImpact s.biz
19 Mentari P Agriyouth mentariamandap@gm 085257537885
ail.com
20 Maula Paramitha W. P AgriProFocus Indonesia mwulandaru@agriprof 085729384699
ocus.com
21 Muhammad Syarif Abadi L Lembaga Kesejahteraan syarif.abadi@yahoo.co 081272429394
Sosial (LKS) Bantuan .id
Kopi
22 Nana Suhartana L VECO Indonesia nana@veco- 08113859944
indonesia.net
23 Nanang Hari Supraptiyo L KRKP bapake_jagat@yahoo. 081296903268
co.id
24 Nathalia Tjandra P PT. Dujung Sejahtera nathalia.tjandra@gmai 085885855555
Bersama l.com
25 Nenny Wahyuni P Universitas Musi Rawas nennywahyuni@ymail. 081278910181
com
26 Lusi Dianti Duryat P Sekolah Ekologi Kebon laspim_indonesia@ya 081222302024
Sawah Ath Thaariq hoo.co.id
Garut
27 Noviyanto L Fresh Dynamic
Indonesia/ VegImpact
28 Nyoman Oka Tridjaja L yayasan komoditi ntridjaja@yahoo.com 081388671684
lestari dan asia cocoa
net (ACN)
29 Puspita Insan Kamil P Ladang Nusantara puspita93@rocketmail 085212773798
.com
30 Putro Santoso Kurniawan L Serikat Petani putro75@gmail.com 081380166290
Indonesia cabang
bogor
31 Rini Hanifa P Personal rini.hanifa@gmail.com 08111110570
32 Rizki Estrada O.P L Petani Sayur di estrada.callofduty@g 081320040487
Lembang/ Universitas mail.com
Winaya Mukti
33 Ronnie S. Natawidjaja L Koperasi Pasar Lelang ronnie_sn@yahoo.co 08122015020
Jawa Barat m
34 Setijanti Purwengtyas L Wahana Visi Indonesia setijanti_purwengtyas 082299289823
@wvi.or.id
35 Tina Naitupulu P AgriProFocus Indonesia tnapitupulu@agriprof 081212503496
ocus.com
AgriProFocus Network And Learning Event Report – June 2016 – 1136 Ulfa Wulandari P Hivos SEA ulfa.wulandari@gmail. 081376922242
com
37 Veronica P SCOPI veronica.hlina@gmail. 08157600004
com
38 Yayan Daryana L Toko Segar.Com yyn_daryana@yahoo.c 081286398799
om
39 Yohanes Yanuarius L Bappeda Kabupaten hans.aoer@gmail.com 082147969787
Manggarai Timur - NTT
40 Biranchi Upadhyaya L Hivos SEA bupadhyaya@hivos.or
g
41 Falahudin L WAMTI falahudin.s.hum@gma 085870800600
il.com
42 Sinta R.U P WAMTI sintarizkia@gmail.com 08121999018
43 Sitti Aminah P P SEDSSTC Bapenas ina.sahsan@gmail.co 081266293031
m
44 Ervin Maryoni L SEDSSTC - IFAD erv_maryoni@yahoo.c 081395897899
Bapenas o.id
45 Eddy Pryono L Fortani berkahhasilaam@yaho 0819058421878
o.co.id
46 M. Rifai L API rifai_an@yahoo.co.id 081332933501
47 Christiva Pawestri P JAVARA busdev2@javara.co.id 081289843803
48 Barid Hardiyanto L LPPSLH baridhardiyanto@yah 085293195531
oo.com
49 Muhlas L LPPSLH muhlas.lppslh@gmail. 085747739375
com
50 Fahmi S.R L CV Mulyo Fahmi fahmisr342@gmail.co 085226474000
m
51 Djoko Prakoso L PCRF dj.prakoso@gmail.com 081283080862
52 Steviani T. P PT. Dujung Sejahtera steviani@gmail.com 081398401023
Bersama
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