SWINDON TOWN FOOTBALL CLUB COMMERCIAL PRESENTATION - Swindon Town Football club
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SWINDON TOWN
FOOTBALL CLUB
COMMERCIAL
PRESENTATION
Swindon Town Football club
SPONSORSHIP
PARTNER DINNER
2021/22
marketing@swindontownfc.co.uk
Swindon Town Football club
HISTORY OF STFC
• Swindon Town Football Club was founded by the • The club has a culture of playing fast flowing
Reverend William Pitt of Liddington in 1879. and attractive football and loud home and
away support.
• The team turned professional in 1894 and joined
the Southern League which was founded in the • Today the stadium is not just used for football,
same year. with a new innovative approach we are keen to
explore new ideas for non match day events
• A proud history of the railways and a hard from holding concerts for Elton John and Bryan
working mentality is epitomised in todays form, Adams to on pitch dining and open air cinemas.
with the club at the heart beat of the community We are keen to make the County Ground an all
and with long standing traditions. The club has purpose stadium.
played across all divisions including the first
season of the Premier League as we know it • An average attendance of just over 9,000 for the
in 1993/94. opening two home games the whole town is
behind the club in this new era.
Swindon Town Football club
MEDIA REACH
As a professional sports club playing in what is regarded
by many as the strongest domestic football competition in
the world, we attract attention across the globe.
From weekly highlights packages on Quest, to live games
broadcast on Sky Sports and live audio coverage from
national/ regional radio stations.
TV VIEWING FIGURES AVERAGE RADIO
An average weekly audience of LISTENING FIGURES
280,000 tuning in to watch the BBC National Radio 6,120,000
weekly highlights show on domestic BBC Local Radio 220,000
TV and a further 72,000 watching TalkSport 3,250,000
highlights on Sky Sports.
Swindon Town Football club
SOCIAL MEDIA 8,000 + average attendance
& MARKETING
Family Excellence Award -ranked in the top 20
in the EFL for family experience
WEB, SOCIAL & E-MAIL In addition, the Club’s official digital Our weekly monthly e newsletter
channel, STFC iFollow also attracts now reaches 35,000 subscribers.
More than 180,000 people regularly in excess of 5,000 subscribers and
engage with the Club’s social media Last month we averaged 17.5 million
counts regular viewers from
channels across Twitter, Facebook, impressions on Twitter, 9.5 million
55 countries across five continents.
Instagram and YouTube. clicks and increased social media
traffic across all platforms by up
to 230%.
78k followers
45k followers
19k followers
Swindon Town Football club
BRANDING
OPPORTUNITIES
PERIMETER PITCH STADIUM POSTER SITES
ADVERTISING BOARDS BANNER SITES We have a number of poster sites
We have multiple options for branding In addition to in stadium branding inside the stadium that we are able to
here at the County Ground which start positions we have a number of offer both seasonally and on a match
from just £800 + vat per season. external advertising sites available. by match basis. These sites offer
These positions offer great exposure great match day exposure and allows
Positions vary to suit the demographic businesses to promote seasonal
as they not only gain great exposure
from TV Facing, crowd facing, or family products, events and offers.
on match days at the County Ground,
section facing for example.
but 365 days of the year as they face
It also allows variety to target a
These positions offer fantastic out to the magic roundabout and car
specific audience with family items
exposure to the match day crowd as park which has an average of 40,000
being located in the family section
well as dependent on location, will be motorist visits daily.
and visa versa. We can also advertise
visible on TV highlights and live Sky in the away end for wider national
There are also a number of internal
Sports matches. coverage.
banner sites available at the ground all
All boards however will feature across that suit a variety of budgets
social media and local media with
match photos uploaded to the website,
social media pages and media outlets
so wherever your position you are
guaranteed brand visibility.
Swindon Town Football club
SOCIAL MEDIA
SPONSORSHIP
New for 2021/22 we are able to offer This sponsorship offers an incredible
a new social media sponsorship, with potential audience opportunity for
company branding on all match day your brand and all with an active and
graphics from starting line up, kick off, engaging audience.
half time, full time and all goal gifs.
The social media sponsorship also
This position is the most actively covers our Official YouTube series
viewed as on match day especially for County Ground Uncut which has over
away games is where the majority of 10,000 views weekly.
fans will watch for live match updates.
Swindon Town Football club
STADIUM
NAMING RIGHTS
One area we are keen to secure is • It would also be on BBC Sport, Quest
the County Ground Naming Rights. Highlight package and all other
The stadium naming rights is one of national and local media
the most iconic and largest branding
The branding has potential to be
opportunity available at the club.
visible across the town for maximum
It would include:
brand exposure.
• Full stadium brand wrap
We are looking for a company that can
• Official naming rights over an join us on this journey of the new era
agreed period and commit to a long term partnership
with the football club.
• Officially known as that title across
all forms, including Sky Sports, the
EFL, The FA, FIFA 2021 game, on all
ticket stock and match day tickets.
Brand name would be on Gillette
Soccer Saturday each match day
of an audience of up to 55% of
millennials saying that they watch
it and 72% of people surveyed had
heard and watched the show at least
once according to YouGov
Swindon Town Football club
FRONT OF SHIRT
SPONSOR
• Branding on the front of shirt of
both the home / away shirt for
the season
• This is the most prominent
advertising associated with the club
due to its high impact exposure
both nationally and locally
• Packages can be tailored to suit the
business wants and needs and we
are keen to work with partners on
creating their bespoke proposal
Swindon Town Football clubBACK OF SHIRT
SPONSOR
• A unique opportunity for branding
above the player name and number
on the back of shirt, available for
both home and away shirts for
the season
• This is a hugely engaging space
as it used for new signings and
with a lot of focus being driven to
the players name and number it is
clearly visible and eye catching
• Packages can be tailored to suit the
business wants and needs and we
are keen to work with partners on
creating their bespoke proposal
Swindon Town Football clubSHORT
SPONSOR
• Opportunity to adorn the back of
the shorts of the home / away kits
• Great branding on match days
• Packages can be tailored to suit the
business needs
Swindon Town Football clubTRAINING WEAR
SPONSOR
• Brand positioning on our training
wear and pre match walk out
jackets for the 1st team
• Great exposure with new signings
and training imagery
• Local and national exposure as the
players wear on all away trips
Swindon Town Football clubDATABASE
TAKEOVER
SPONSORSHIP
Through our CRM provider Sports For a small fee per campaign you
Alliance we can provide a unique an supply us with artwork and design
opportunity to reach out to your and at your chosen date and time we
chosen target market. We can drill can promote your brand (limited to
down to the smallest detail that allows 2 a week).
you to send an email to any supporters
who has opted in to receive 3rd party
emails (circa 36,000 people).
Swindon Town Football clubPLAYER
SPONSORSHIPS
We can also offer individual player
sponsorships for the entire 1st team
squad and management. This includes:
• Your brand or business name on your
chosen player match day graphic
• Logo or business name on your
chosen players website player
profile section
• 2 x complimentary spaces at the
end of season sponsors dinner, to be
seated with your chosen player
• A signed shirt by your chosen player
at the end of the season
You can sponsor the home or away
shirt of your player for just £300.00 +
vat per kit for the season
Swindon Town Football clubMATCH DAY
SPONSORSHIPS
We have a number of individual match
day sponsorships available for all
SkyBet League Two Home games for
the 2021/22 season.
They include a table of 10 in the 1879
suite and include full hospitality,
behind the scenes and meet the
management opportunities as well as
a unique way to host clients, entertain
guests or a company day out.
In addition we do have a number of
private suites available for hire on a
match by match basis.
Swindon Town Football clubACADEMY
SPONSORSHIP
We would also like to agree an
Academy Sponsorship deal which
can support the youth players on
their progression to the first team.
We are proud of our academy and
have produced some fantastic young
players most recently Scott Twine and
now Harry Parsons making his first
team debut last season.
All monies received from an academy
sponsor will go directly into helping
them with education, equipment and
giving them the edge to make it.
It offers business branding on the
academy team bus, social media
branding as well as a club website
presence.
Swindon Town Football clubADDITIONAL
PARTNERSHIP
OPPORTUNITIES
NO MATTER THE • Digital and Printed Match day
Programmes
BUDGET WE CAN WORK
WITH YOU TO CREATE • Ticket Website Branding
A BESPOKE PACKAGE • Website and Partner space
BASED ON WHAT YOU • Networking events and introductions
WANT FROM YOUR to our partner portfolio
PARTNERSHIP
Swindon Town Football clubSPONSORSHIP
PARTNER DINNER
2021/22
marketing@swindontownfc.co.uk
Swindon Town Football clubYou can also read
