Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...

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Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
The original magazine for bio-gardening

                                                                  Foto: scharfsinn86 – stock.adobe.com
✓ A fund of gardening knowledge
✓ 35 years in the „bio“-tradition

       Media Kit 2020                     www.krautundrueben.de
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Media profile

                Some years ago, kraut&rüben advocated organic gardening as a revolutionary
                approach. For more than 35 years, the editors have sought out themes whose central
                principle is gardening and living in harmony with nature. Wonderful harvests, satisfying
                and colourful results – without chemical sprays, mineral fertilisers or uniformly boring
                results. kraut&rüben helps the garden and the gardener – as it always has done. At a
                time when the trend for organic gardening has permeated every strata and area of life,
                kraut&rüben is both a well-established resource and a pioneer.
                Its authors have sound know-how of gardening as well as vast experience. Entertai-
                ning and readable articles attract a readership of almost 100,000 in print copies alone.
                Around 54 % of copies go to subscribers: as an advertising channel, kraut&rüben is
                sure to hit the mark.

                Gardening
                organically –
                living naturally

                                                                                                      2
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Facts | Target group | Payment terms

Please contact us                                       Facts                                                      Payment terms
                                                        Year: 36, 2020                                             2 % discount within 14 days following invoice date
                                                                                                                   or 30 days net. 2 % discount will automatically
                        Belinda Jaric                   Frequency of publication: monthly                          be deducted for direct debit.
                        Head of Sales Garden & Horses   Circulation area: Germany, Austria, Switzerland, Italy     Postal charges are not subject to discount.
                        Phone +49(0)89 12705-221                                                                   The publisher is entitled to set a credit limit.
                                                        Distributed cirulation: 102,468 copies
                        belinda.jaric@dlv.de                                                                       Payment options
                                                        Sold circulation: 98,630 copies
                                                                                                                   DZ Bank AG München
                                                        (IVW 2/2019)
                                                                                                                   IBAN DE50 7016 0000 0000 1525 73
                                                        Subscription rate: 61.90 €*                                BIC GENODEFF701
                        Catharina Lerch                 ISSN: 0178-0166                                            Postbank München
                        Media Consultant                                                                           IBAN DE60 7001 0080 0646 5658 04
                        Phone +49(0)89 17205-270                                                                   BIC PNBKDEFF
                        catharina.lerch@dlv.de          Target group
                                                                                                                   Terms and conditions of business
                                                        kraut&rüben readers/users                                  The terms and conditions of payment and business
                                                                                                                   that may be obtained from the publisher or inspected
                                                        11 House owners with a garden – town or countryside        on www.dlv.de/AGB are applicable to the processing
                        Tobias Weiß                     11 Above-average income                                    of orders.
                        Media Consultant                11 Feel an affinity with nature and love animals           Because of tax regulations, when placing an order
                                                        11 Eat healthily, do their own cooking, preferably with   please state your tax number and/or Value Added
                        Phone +49(0)89 12705-233
                                                            home-grown vegetables and fruits and other organic     Tax ID number.
                        tobias.weiss@dlv.de
                                                            ingredients                                            Deutscher Landwirtschaftsverlag GmbH
                                                        11 Value high-quality, sustainable produce                 Lothstr. 29, 80797 München, Germany
                                                        11 E xtend their interest in nature to all spheres        Postfach 40 05 80, 80705 München, Germany
                                                            (household, hobbies and travel)                        Tel. +49(0)89-12705-1, Fax -335
                        Ursula Zacherl                                                                             dlv.muenchen@dlv.de, www.dlv.de
                        Media Consultant                11 Are often socially committed and play the part of
                        Phone +49(0)89 12705-322            influencers
                        ursula.zacherl@dlv.de

* Prices are subject to change
                                                                                                                                                                          3
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Ad formats and rates

Standalone text elements

1/1 page  (1.008 mm)                 1/2 page vertical            1/2 page vertical                     1/3 page vertical          1/3 page vertical                      Cover pages
                                                                                                                                                                                               Cover page
                                                                                                                                                                                               2/4,
                                                                                                                                                                                               4-c
                                                                                                                                                                                               11,129.– €
                                                                                                                                                                                               Cover page
                                                                                                                                                                                               3,
                                                                                                                                                                                               4-c
                                                                                                                                                                                               10,645.– €

P:     176 × 252 mm                   P:       84 × 252 mm         P:       176 × 123 mm                 P:       55 × 252 mm P:            176 × 80 mm                    P:   210 × 297 mm
B:     210 × 297 mm                   B:      101 × 297 mm         B:       210 × 144 mm                 B:       72 × 297 mm B:            210 × 101 mm
4-c          9,677.– €                              4-c        4,838.50 €                                              4-c          3,548.– €

1/4 page vertical          1/4 page vertical          1/4 page         2 columns            1/8 page vertical          1/8 page vertical          1/8 page        2 columns        Junior Page

P:      40 × 252 mm P:              176 × 59 mm P:             84 × 123 mm                   S:       40 × 123 mm S:             176 × 27 mm S:               84 × 59 mm             P:    115 × 163 mm
                                                                                                                                                                                     B:    132 × 186 mm
                           4-c          2,782.– €                                                                       4-c          1,391.– €                                       4-c        5,080.– €

P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020                                                                                     4
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Ad formats and rates

Preferred positioning                                                                                                                Marketplace

2 × 1/1 Panoramic ad                                 2 × 1/2 Panoramic ad                                                            1/3 page                  1/6 page           1/12 page

          P:     386 × 252 mm                                   P:      386 × 123 mm                                                 P:     120 × 120 mm P:          58 × 120 mm P:      58 × 58 mm
          B:     420 × 297 mm                                   B:      420 × 144 mm
          4-c         19,354.– €                                4-c          9,677.– €                                               4-c          1,590.– € 4-c           795.– € 4-c         490.– €

Marketplace

1/8 page vertical          1/8 page vertical           1/8 page  2 columns                               1/16 page vertical         1/16 page 2 columns                         1/32 page

P:       43 × 124 mm P:             184 × 30 mm       P:         90 × 61 mm                               P:         43 × 61 mm P:               90 × 30 mm                       P:     43 × 30 mm
                          bw              557.– €                                                                      bw              281.– €                                    bw          141.– €
                          4-c             774.– €                                                                      4-c             495.– €                                    4-c         358.– €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020                                                                                5
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Products & news 2020

                     S                                                 M
                                                                                                                    Getting ready for the gardening season 2020
          Advertisement promotion S                               Advertisement promotion M                         Kick-off
         Image + Text (250 characters)                           Image + Text (500 characters)                      Issue 02/2020
                   490.–€                                                  795.– €                                  Publication date: 15.01.2020
                                                                                                                    Advertising deadline: 04.12.2019

Example:                                                  Example:
                                                                                                                    Gardening season 2020
Der neue Rosen-Garten                                     Ihr Schlüssel zum Gärtnerglück:
Ursula Grafen, Viktoria Freifrau von dem Buschs,                                                                    planting ■ design ■ taking care ■ enjoying
Fotos: Ferdinand Graf von Luckner                         Hochbeete erfreuen uns durch üppige Ernte und
                                                                                                                    Issue 05/2020
                                                          geringen Platzbedarf. Beim Eigenanbau von knackigem
                        Partnerpflanzen & Beetgestal-     Gemüse möchte jeder passionierte Gärtner seine Pflänz-    Publication date: 08.04.2020
                        tungen, EUR 49,99                                             chen stets gut behütet wis-   Advertising deadline: 04.03.2020
                        Die Königin mit Hofstaat: Rosen                               sen. Dank des abnehm-
                        und ihre idealen Pflanzpartner                                baren Treibhauses sind die    Autumn 2020
                        in immer neuen Kombinationen.                                 Vitaminbomben vor der
                        Traumhaft schöne Bilder, Beet-                                Witterung geschützt.          planting ■ harvesting ■ preserving
                        gestaltungen, Pflanz­beispiele,                               Und die erhöhte Biotopflä-    Issue 10/2020
                        Arten und Sorten.                                             che schützt vor Schnecken     Publication date: 09.09.2020
Bestellen unter Tel. +49 711-78 99-20 46                                              und Unkraut; der Gärtner      Advertising deadline: 05.08.2020
www.blv.de                                                                            profitiert von der rücken-
                                                                                      schonenden Arbeitshöhe.
                                                          Tel. +49 8206-96 11 88                                    Present ideas ...
                                                          www.gartenfrosch.com                                      ... for christmas

                   L
                                                                                                                    Issue 12/2020
                                                                                                                    Publication date: 11.11.2020
           Advertisement promotion L
                                                                                   Present your news                Advertising deadline: 07.10.2020
        2 Images + Text (1,000 characters)
           framed with background colour                                           as an advertising
                      1,920.– €                                                    promotion in a
                      on request                                                   timely way

* Picture min. 300 dpi jpg- or png-file                                                                                                                           6
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Rates | Discounts

Classified business ads                     Discount in the event of acception within a                     Magazine size
per line                                    contract year                                                   210 mm × 297 mm (width x height)
minimum 3 lines                   7,95 €    Frequency         Volume
                                                                                Discount                    Print space
Ads by the mm                                discount          discount                                     176 mm × 252 mm (width x height)
bw per mm 1 column                5,95 €                            1,000 mm            3%
                                                                                                            Column width
4-c per mm 1 column               9,60 €     3 ads                 3,000 mm             5%                 Advertising section   (4 columns)                   43 mm
Chiffre toll inland and overseas              6 ads                 6,000 mm            10 %                Textual advertisement (3 columns)                   55 mm
(including postage and tax)       12,– €                                                                   Textual advertisement (4 columns)                   40 mm
                                              9 ads                 9,000 mm            15 %
                                             12 ads                12,000 mm           20 %

                                            Inserts, glued-in booklets and classified business advertise-
                                            ments are billed without discont.

                                                                                                            Deutscher Landwirtschaftsverlag GmbH terms and conditions of
                                                                                                            business apply. ■ Pricelist 36 valid from issue 1/2020
                                                                                                                                                                       7
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Special advertisement

Inserts                                                                                                        copies*                Bound-in booklets
 Weight                         Rates per 1,000                       Options to split
                                                                                                  Subscription              Sold      Size                Weight            Rates
                                                                      enclosures
 up to 25 g                     149.– €                                                            circulation          circulation   2-pages             up to 30 g         10,197.– €
 ea. additional 5 g              20.– €                               Inland + overseas           about 59.600        about 98.630    4-pages             up to 30 g         13,196.– €
                                                                      Northern Germany 1               18,000             32,700      6-pages             up to 40 g         16,195.– €
Technical information
                                                                      Southern Germany2                34,000             52,200      8-pages             up to 50 g        19,793.– €
11 Inserts must not be larger than the format
   190 mm × 277 mm (width times height) and must                      Austria                           5,200              11,200
   not have a zigzag fold.                                                                                                            Technical information
                                                                      Switzerland                       2,100              2,700
                                                                                                                                      11 Bound-in booklets are to be delivered folded
11 Minimum format of the insert: 105 mm × 148 mm                    *Print runs may vary according to season, so please enquire       and uncut.
    (width times height)                                                about the exact number being produced.
                                                                     1 States: Berlin, Brandenburg, Bremen, Hamburg,                 11 Format and circulation upon request.
11 The long side of the insert must always be closed.
                                                                      Mecklenburg-Vorpommern, Niedersachsen,                          11 In certain technical production circumstances we
11 With special formats, folds or paper weights, it is               Nordrhein-Westfalen, Sachsen-Anhalt, Schleswig Holstein             reserve the right to postpone publication.
    always necessary to consult the publisher with                   2 States: Baden-Württemberg, Bayern, Hessen,
                                                                                                                                      11 Glued insert on the bound-in booklet: Upon request
    authentic samples before production.                              Rheinland-Pfalz, Saarland, Sachsen, Thüringen                       with sample.

                                                                     Information on enclosure advertising in the retail
                                                                     sales section
                                                                     Special formats for enclosures in retail/trade section are
                                                                     available on request. Requirement: Binding samples must
                                                                     be provided well before the advertisement deadline in
                                                                     order to clarify technical processing options and dead-
                                                                     lines.

Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020                                                                            8
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Dates | Topics

 Issue          Dates                Topics                                                                Specials                Trade fairs
                                                                                                                                   Grüne Woche, Berlin 17. – 26.01.2020
                P:     11.12.2019
 January

                                                                                                                                   Gartenträume, Lingen 24. – 26.01.2020
            1   A:     06.11.2019 The greenhouse, garden planning, birds in the garden, recipes
                C:     12.11.2019                                                                                                 Heldenmarkt, Hamburg 25. – 26.01.2020
                                                                                                                                   IPM, Essen 28. – 31.01.2020
                                                                                                                                   Gartenträume, Berlin 31. – 02.02.2020
                P:     15.01.2020                                                                         kraut&rüben troughout   Biofach, Nürnberg 12. – 15.02.2020
 February

            2   A:     04.12.2019 Small gardens, planning flower beds, garden tools, recipes              the gardening year      IVG Medientag Garten, Köln 13.02.2020
                C:     10.12.2019                                                                         P: 22.01.2020           Gartenträume, Ulm 14. – 16.02.2020
                                                                                                                                   pool + garden, Tulln (AT) 14. – 16.02.2020

                P:     12.02.2020                                                                                                 Gartenträume, Rheinberg 06. – 08.03.2020
 March

            3   A:     08.01.2020 Protecting plants, herbs, peat-free compost, recipes                                            Garten München, München 11. – 15.03.2020
                C:     14.01.2020                                                                                                 Giardina, Zürich (CH) 11. – 15.03.2020

                                                                                                                                   Heldenmarkt, München 28. – 29.03.2020
                P:     11.03.2020
                                                                                                           Katjas Garden           Blühendes Österreich, Wels (AT)
 April

            4   A:     05.02.2020 Perennials, gardening in pots, herbs, vegetables, recipes
                                                                                                           P: 18.03.2020           03. – 05.04.2020
                C:     11.02.2020
                                                                                                                                   Berliner Staudenmarkt, Berlin 04. – 05.04.2020

                                                                                                                                   Kräutergartenfest Schloss Moyland,
                P:     08.04.2020                                                                                                 Bedburg-Hau 23. – 24.05.2020
                                                                                                           Nature in the garden
 May

            5   A:     04.03.2020 The natural garden, design, fertilisers, vegetables, recipes
                                                                                                           P: 22.04.2020           Fuchsienmarkt Wemding, Wemding
                C:     10.03.2020
                                                                                                                                   23. – 24.05.2020

                P:     06.05.2020
                                                                                                                                   Ippenburger Sommerfestival, Bad Essen
 June

            6   A:     01.04.2020 Berries, roses, watering techniques, recipes
                                                                                                                                   11. – 14.06.2020
                C:     07.04.2020

P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics                                                                            9
Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
Dates | Topics

 Issue            Dates               Topics                                                               Specials   Trade fairs

                  P:     10.06.2020
 July

              7   A:     06.05.2020 Beneficial insects, lawn/meadow, vegetables, herbs, recipes
                  C:     12.05.2020

                  P:     15.07.2020                                                                                  Allgäuer Festwoche, Kempten 08. – 16.08.2020
 August

              8   A:     03.06.2020 Strawberries, vegetables, the natural garden, recipes
                  C:     09.06.2020                                                                                  Ostbayernschau, Straubing 07. – 17.08.2020
 September

                  P:     12.08.2020
              9   A:     08.07.2020 Perennials, fruit, storing produce, recipes                                      Berliner Staudenmarkt, Berlin 05. – 06.09.2020
                  C:     14.07.2020

                  P:     09.09.2020
 October

             10   A:     05.08.2020 Shrubs, the natural garden, compost, recipes
                  C:     11.08.2020
 November

                  P:     14.10.2020
             11   A:     09.09.2020 Garden tools, shrubs, storing produce, recipes
                  C:     15.09.2020
 December

                  P:     11.11.2020
             12   A:     07.10.2020 Animals in the winter, design, climate change, recipes
                  C:     13.10.2020

P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics                                                               10
Special Issues kraut&rüben 2020

                                                              Your companion: kraut&rüben throughout the gardening year
                                                              Practical tips with a guarantee of success are what make this issue special. It takes inspiration from the
                                                              ‘Cross Country’ series as a working guide, though not exactly a calendar.
                                                              Month by month, gardeners can consult the guide for suggested tasks. An easy-to-read overview, the
                                                              series provides tips on how to give fruit and vegetables the best conditions, achieve superlative blooms
                                                              and encourage beneficial creatures into the garden. There are informative two-page features and extra
                                                              details on best practices.
                                                              96 pages, € 5.90, P: 22.01.2020, A: 11.12.2019, C: 18.12.0219

                                                              Katja’s Garden
                                                              Katja Holler embodies the essence of kraut&rüben like nobody else does. Her monthly ‘garden world’
                                                              covers the classic garden topics, with clear tables, step-by-step instructions and illustrations. This sec-
                                                              tion forms the basis of the special edition. It is complemented by more articles written by Katja, as well
                                                              as columns and stories. “Katja’s Garden” is a special issue that contains a wealth of specialist know-
                                                              ledge –presented sympathetically, and in tune with the interests of the target group. Katja introduces
                                                              the edition and accompanies us throughout.
                                                              96 pages, € 5.90, P: 18.03.2020, A: 12.02.2020, C: 19.02.2020

                                                         Nature in the garden
                                                         There is a growing interest in gardening naturally, and not only because bees have come to enjoy strong
                                                         support. Reason enough to create an issue to show how natural gardens are attractions in themselves
                                                         – without necessarily excluding ourselves! This special edition centres on a space that offers food for as
                                                                many animals as possible. It shows that ‚wild’ can often be more beautiful than ‘neat’. In a true
                                                                    natural garden insects, birds, amphibians, reptiles and mammals such as hedgehogs, dormi-
                                                                      ce and squirrels are just as much at home as the gardener. Planting plans, instructions for
                                                                        building, background knowledge and impressive pictures – kraut&rüben takes the reader
                                                Book now                 by the hand and shows how small, simple measures can result in a riot of colour and
                                                and get your             diversity.
                                                combination              96 pages, € 5.90, P: 22.04.2020, A: 17.03.2020, C: 24.03.2020

                                                discount
Circulation:         Target-Group:
50,000 copies each   Passionate bio-gardeners

                                                                                                                                                                       11
Special issues kraut&rüben 2020

                                                                                                                   Formats (mm width × mm height)
                                                                                                                                                                  €           €
                                                                         Size/Format
                                                                                                                                                                 bw          4-c
                                                                                                                 Print space                       Bleed

                                                                         1/1 page 1008 mm                         176 × 252                       210 × 297   4,498.50 €   7,258.– €

                                                                         1/2 page vertical                        84 × 252                        101 × 297
                                                                                                                                                              2,249.– €    3,629.– €
                                                                         1/2 page horizontal                      176 × 123                       210 × 144

                                                                         1/3 page vertical                        55 × 252                        72 × 297
                                                                                                                                                              1,499.50 €   2,419.– €
                                                                         1/3 page horizontal                       176 × 80                       210 × 101

                                                                         1/4 page 2 columns                        84 × 123

                                                                         1/4 page vertical                        40 × 252                                    1,125.– €    1,814.50 €

                                                                         1/4 page horizontal                       176 × 59

                                                                         Market place

                                                                         1/6 page                                  58 × 120                          –            –         596.– €

                                                                         1/12 page                                 58 × 58                           –            –         367.50 €
Discount in the event of acception within
a contract year                                                          Cover pages
 Frequency discount Volume Discount                 Discount             Cover page 3                                  –                          210 × 297       –        7,984.– €
 2 ads                         1,000 mm                5%
 4 ads                         2,000 mm               10 %               Cover page 2/4                                –                          210 × 297       –        8,347.– €

Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020                                                                     12
kraut&rüben-Gardeners‘ Yearbook 2021

                              The kraut&rüben Gardeners’ Yearbook is a classic                  Circulation:
                              among the gardening calendars and unique, in that                 12.000 Exemplare
                              alongside moon phases it provides a section on phe-
                              nological seasons – the method of understanding                   Target group:
                              nature‘s signals.                                                 Passionate bio-gardeners

                              As a practical guide, the Gardener‘s Yearbook soon                Publication date
                              becomes a well-thumbed-through item, with tips on                 14.08.2020
                              planting, care, fertilising and harvesting.                       Advertising deadline:
                              Your advertisement will bear fruit – 365 days of the              15.04.2020
                              year.                                                             Copy deadline:
                              Make best use of an opportunity to attract attention              08.05.2020
                              and to enjoy the long-term effects of displaying your
                              product in a popular, much used calendar.
                                                                                                Depending on availability,
                                                                                                you can place your advertisements
                                                                                                at the time of year that best suits
                                                                                                your product.

                              Rates
                               Format                    Print space (width × height)         Bleed (widht × height)          4-c
                               1/1 page                          124 × 188 mm                      148 × 210 mm            1,535.– €
                               1/2 page vertical                  60 × 188 mm                                –              767.50 €
                               1/2 page horizontal                124 × 92 mm                                –              767.50   €
                               1/4 page vertical                   60 × 92 mm                                –              384.–    €
                               1/4 page horizontal                124 × 44 mm                                –              384.–    €
                               1/6 page                            60 × 60 mm                                –              256.–    €
                              Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply.
                                                                                                                                         13
Technische Angaben

Printing process:                                            Colour advertisement production
Cover: Sheet-fed offset                                      Euro Scale: The shades are produced by combination prin-
Inside section: Web-fed offset                               ting. Colour variations within the tolerance range are state      Nicole Trost
                                                             of the art for the offset printing process. Shades that can-      Media Provision
Processing:                                                  not be created from the Euro Scale (HKS special colours)
Adhesive binding                                                                                                               Phone +49(0)89 12705-369
                                                             are possible on request – separate costing!                       nicole.trost@dlv.de
Data storage media/data transmission
CD or email                                                  Samples for inserts, bound-in-booklets,
                                                             glued-in inserts
File formats                                                 Before accepting an order, the publisher requires five
Print-optimised PDF (Standard X1a)                           authentic samples by the deadline for advertisements in
Other file formats or open files only possible upon          the relevant issue:                                            Electronic data transmission
enquiry                                                                                                                     nicole.trost@dlv.de
Colour images always in CMYK mode (4c)                       Deutscher Landwirtschaftsverlag GmbH
                                                             Anzeigen “kraut & rüben”                                       Transfer to the data only with accurate statements of the
Resolution at least 300 dpi (600 dpi for ads in bw)
                                                             Lothstr. 29, 80797 München                                     customer’s name, property, issue no. and content of the
Print profile                                                                                                               print material transfer
www.dlv.de/kur                                               The authenticity of fulfilment of an order cannot be finally
                                                             decided upon until the samples have been submitted.
Proof                                                                                                                       Delivery address
A true-colour proof is essential and must be available tot                                                                  Free delivery with appropriate labelling
he publisher/printing firm before printing commences.                                                                       “kraut & rüben” to:
Without a proof, no guarantee can be given regarding the
                                                                                                                            Dierichs Druck + Media GmbH & Co KG
print quality or correctness of the advertisement motif.
                                                                                                                            Frankfurter Str. 168, 34121 Kassel/Germany
Without a proof, complaints are invalidated.
                                                                                                                            Delivery date:
                                                                                                                            Inserts, bound-in booklets and glued-in inserts must be
                                                                                                                            delivered by 14 days before the issue oft he magazine at
                                                                                                                            least.
                                                                                                                            Volumen of the issue required on request.

                                                                                                                                                                                    14
kraut&rüben Online-Competition

                                        Easter egg hunting                                The advantages for you:
                                        With striking advertising spots and very rea-     11 Exclusive advertising spots
                                        sonable rates, this is the most propitious time   11 Intensive interaction of online readers with your company and its products, in a
                                        for advertising.                                      light-hearted way
                                        Publication period 23.03. – 24.04.2020            11 plenty of clicks on your website improve your placing in search engines
                                        Rate: 450.– €

                                                                                          This is how it works:
                                                                                          11 prominent positioning on the website
                                                                                          11 you pose a question and give three optional answers
                                                                                          11 you provide prizes such as products, advertising materials for a voucher (minimum
                                                                                              value € 50.00 – the more attractive the prize, the more participants there will be)
                                                                                          11 our readers answer your question – the correct solution will be something that can
                                                                                              be found on your website. In this way, readers are made familiar with your products
                                                                                              and your website.
                                                                                          11 we choose a winner from the correct responses. You send the winner the prize.

Advent calendar
Draw attention to your company
with this pre-Christmas online
campaign and generate extra
income.
Publication period
01.12. – 31.12.2020
Rate: 450.– €

Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply.
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Online advertising

                                                                                                              Use an online campaign to extend the rach to
                                                                                                              target groups.
                                                                 Expand your printed materials
                                                                 campaign and talk to your target             In a match between Print and online of 38 % only, you
                                                                 groups online!                               can reach by an online campaign 130,000 additional
                                                                                                              users per month (who are not readers of the magazine).

       Leaderboard                   Skyscraper             Rectangle                Hockey Stick

            728 × 90 Pixel                120 × 600 Pixel      300 × 250 Pixel        Sky + Leaderboard
              750.– €                        750.– €              750.– €                  1,150.– €

                                                            Advertorial              Newsletter
                                                                                                              Please contact me
                                        Additional
                                        formats and                                                              Belinda Jaric
                                        prices upon                                   728 × 90 Pixel oder        Head of Sales
                                                                                                                 Garden & Horses
                                        request.                                      Bild- und Textanzeige
                                                                   950,– €            550,– € pro Woche          Phone +49(0)89 12705-221
                                                                                                                 belinda.jaric@dlv.de
The prices shown on this screen are monthly ones.
                                                                                                                                                                   16
Online advertising in the kraut&rüben editorial area

Newsletter advertising                                         Advertorial
550,– € / Newsletter-advertisement                             950.– €/month
The kraut&rüben newsletter is opened by 55 – 65 % of           Publication on the home page.
recipients, making it one of the top market performers.        Present your company or your products very prominent-
Newsletter advertisements are particularly effective. The      ly in the form of an editorial article on the home page.
newsletter is sent weekly to approximately 39,000              We provide you with the relevant advertorial.
subscribers.
                                                               The teaser will appear centrally, following the second
Your ad can run in the form of a text item with a photo and    editorial and with a link to the full text.
link, or as a banner. This is especially apt for campaigns
that aim to raise awareness of your company and its pro-
ducts, or the date of an event: it is moreover a sustainable
way of achieving your goals. The newsletter is accompa-
nied by only two ads, making it quite an exclusive spot.

We need the following from you:
Text advertisement, with image
11 Text of the advertisement (max. 500 characters
    including spaces)
11 short headline above the text
11 jpg image, max. 800 × 600 pixels
11 required text under the advertisement
11 links to your website
Banners
11 Format 728 × 90 Pixel
11 Linking to your Website

* Stand Juli 2019. Alle Preise zzgl. gesetzlicher MwSt.
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Please contact us

Director Garden & Horses
Johann Wörle
Phone +49(0)89 12705-332, johann.woerle@dlv.de

Head of Sales Garden & Horses
Belinda Jaric
Phone +49(0)89 12705-221, belinda.jaric@dlv.de

Media Consultancy
Catharina Lerch
Phone +49(0)89 12705-270, catharina.lerch@dlv.de
Tobias Weiß
Phone +49(0)89 12705-233, tobias.weiss@dlv.de
Ursula Zacherl
Phone +49(0)89 12705-322, ursula.zacherl@dlv.de

Media Provision
Nicole Trost
Phone +49(0)89 12705-369, nicole.trost@dlv.de

                                                   191673-5 SF
www.dlv.de
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