Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
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The original magazine for bio-gardening Foto: scharfsinn86 – stock.adobe.com ✓ A fund of gardening knowledge ✓ 35 years in the „bio“-tradition Media Kit 2020 www.krautundrueben.de
Media profile Some years ago, kraut&rüben advocated organic gardening as a revolutionary approach. For more than 35 years, the editors have sought out themes whose central principle is gardening and living in harmony with nature. Wonderful harvests, satisfying and colourful results – without chemical sprays, mineral fertilisers or uniformly boring results. kraut&rüben helps the garden and the gardener – as it always has done. At a time when the trend for organic gardening has permeated every strata and area of life, kraut&rüben is both a well-established resource and a pioneer. Its authors have sound know-how of gardening as well as vast experience. Entertai- ning and readable articles attract a readership of almost 100,000 in print copies alone. Around 54 % of copies go to subscribers: as an advertising channel, kraut&rüben is sure to hit the mark. Gardening organically – living naturally 2
Facts | Target group | Payment terms Please contact us Facts Payment terms Year: 36, 2020 2 % discount within 14 days following invoice date or 30 days net. 2 % discount will automatically Belinda Jaric Frequency of publication: monthly be deducted for direct debit. Head of Sales Garden & Horses Circulation area: Germany, Austria, Switzerland, Italy Postal charges are not subject to discount. Phone +49(0)89 12705-221 The publisher is entitled to set a credit limit. Distributed cirulation: 102,468 copies belinda.jaric@dlv.de Payment options Sold circulation: 98,630 copies DZ Bank AG München (IVW 2/2019) IBAN DE50 7016 0000 0000 1525 73 Subscription rate: 61.90 €* BIC GENODEFF701 Catharina Lerch ISSN: 0178-0166 Postbank München Media Consultant IBAN DE60 7001 0080 0646 5658 04 Phone +49(0)89 17205-270 BIC PNBKDEFF catharina.lerch@dlv.de Target group Terms and conditions of business kraut&rüben readers/users The terms and conditions of payment and business that may be obtained from the publisher or inspected 11 House owners with a garden – town or countryside on www.dlv.de/AGB are applicable to the processing Tobias Weiß 11 Above-average income of orders. Media Consultant 11 Feel an affinity with nature and love animals Because of tax regulations, when placing an order 11 Eat healthily, do their own cooking, preferably with please state your tax number and/or Value Added Phone +49(0)89 12705-233 home-grown vegetables and fruits and other organic Tax ID number. tobias.weiss@dlv.de ingredients Deutscher Landwirtschaftsverlag GmbH 11 Value high-quality, sustainable produce Lothstr. 29, 80797 München, Germany 11 E xtend their interest in nature to all spheres Postfach 40 05 80, 80705 München, Germany (household, hobbies and travel) Tel. +49(0)89-12705-1, Fax -335 Ursula Zacherl dlv.muenchen@dlv.de, www.dlv.de Media Consultant 11 Are often socially committed and play the part of Phone +49(0)89 12705-322 influencers ursula.zacherl@dlv.de * Prices are subject to change 3
Ad formats and rates Standalone text elements 1/1 page (1.008 mm) 1/2 page vertical 1/2 page vertical 1/3 page vertical 1/3 page vertical Cover pages Cover page 2/4, 4-c 11,129.– € Cover page 3, 4-c 10,645.– € P: 176 × 252 mm P: 84 × 252 mm P: 176 × 123 mm P: 55 × 252 mm P: 176 × 80 mm P: 210 × 297 mm B: 210 × 297 mm B: 101 × 297 mm B: 210 × 144 mm B: 72 × 297 mm B: 210 × 101 mm 4-c 9,677.– € 4-c 4,838.50 € 4-c 3,548.– € 1/4 page vertical 1/4 page vertical 1/4 page 2 columns 1/8 page vertical 1/8 page vertical 1/8 page 2 columns Junior Page P: 40 × 252 mm P: 176 × 59 mm P: 84 × 123 mm S: 40 × 123 mm S: 176 × 27 mm S: 84 × 59 mm P: 115 × 163 mm B: 132 × 186 mm 4-c 2,782.– € 4-c 1,391.– € 4-c 5,080.– € P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 4
Ad formats and rates Preferred positioning Marketplace 2 × 1/1 Panoramic ad 2 × 1/2 Panoramic ad 1/3 page 1/6 page 1/12 page P: 386 × 252 mm P: 386 × 123 mm P: 120 × 120 mm P: 58 × 120 mm P: 58 × 58 mm B: 420 × 297 mm B: 420 × 144 mm 4-c 19,354.– € 4-c 9,677.– € 4-c 1,590.– € 4-c 795.– € 4-c 490.– € Marketplace 1/8 page vertical 1/8 page vertical 1/8 page 2 columns 1/16 page vertical 1/16 page 2 columns 1/32 page P: 43 × 124 mm P: 184 × 30 mm P: 90 × 61 mm P: 43 × 61 mm P: 90 × 30 mm P: 43 × 30 mm bw 557.– € bw 281.– € bw 141.– € 4-c 774.– € 4-c 495.– € 4-c 358.– € P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 5
Products & news 2020 S M Getting ready for the gardening season 2020 Advertisement promotion S Advertisement promotion M Kick-off Image + Text (250 characters) Image + Text (500 characters) Issue 02/2020 490.–€ 795.– € Publication date: 15.01.2020 Advertising deadline: 04.12.2019 Example: Example: Gardening season 2020 Der neue Rosen-Garten Ihr Schlüssel zum Gärtnerglück: Ursula Grafen, Viktoria Freifrau von dem Buschs, planting ■ design ■ taking care ■ enjoying Fotos: Ferdinand Graf von Luckner Hochbeete erfreuen uns durch üppige Ernte und Issue 05/2020 geringen Platzbedarf. Beim Eigenanbau von knackigem Partnerpflanzen & Beetgestal- Gemüse möchte jeder passionierte Gärtner seine Pflänz- Publication date: 08.04.2020 tungen, EUR 49,99 chen stets gut behütet wis- Advertising deadline: 04.03.2020 Die Königin mit Hofstaat: Rosen sen. Dank des abnehm- und ihre idealen Pflanzpartner baren Treibhauses sind die Autumn 2020 in immer neuen Kombinationen. Vitaminbomben vor der Traumhaft schöne Bilder, Beet- Witterung geschützt. planting ■ harvesting ■ preserving gestaltungen, Pflanzbeispiele, Und die erhöhte Biotopflä- Issue 10/2020 Arten und Sorten. che schützt vor Schnecken Publication date: 09.09.2020 Bestellen unter Tel. +49 711-78 99-20 46 und Unkraut; der Gärtner Advertising deadline: 05.08.2020 www.blv.de profitiert von der rücken- schonenden Arbeitshöhe. Tel. +49 8206-96 11 88 Present ideas ... www.gartenfrosch.com ... for christmas L Issue 12/2020 Publication date: 11.11.2020 Advertisement promotion L Present your news Advertising deadline: 07.10.2020 2 Images + Text (1,000 characters) framed with background colour as an advertising 1,920.– € promotion in a on request timely way * Picture min. 300 dpi jpg- or png-file 6
Rates | Discounts Classified business ads Discount in the event of acception within a Magazine size per line contract year 210 mm × 297 mm (width x height) minimum 3 lines 7,95 € Frequency Volume Discount Print space Ads by the mm discount discount 176 mm × 252 mm (width x height) bw per mm 1 column 5,95 € 1,000 mm 3% Column width 4-c per mm 1 column 9,60 € 3 ads 3,000 mm 5% Advertising section (4 columns) 43 mm Chiffre toll inland and overseas 6 ads 6,000 mm 10 % Textual advertisement (3 columns) 55 mm (including postage and tax) 12,– € Textual advertisement (4 columns) 40 mm 9 ads 9,000 mm 15 % 12 ads 12,000 mm 20 % Inserts, glued-in booklets and classified business advertise- ments are billed without discont. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 7
Special advertisement Inserts copies* Bound-in booklets Weight Rates per 1,000 Options to split Subscription Sold Size Weight Rates enclosures up to 25 g 149.– € circulation circulation 2-pages up to 30 g 10,197.– € ea. additional 5 g 20.– € Inland + overseas about 59.600 about 98.630 4-pages up to 30 g 13,196.– € Northern Germany 1 18,000 32,700 6-pages up to 40 g 16,195.– € Technical information Southern Germany2 34,000 52,200 8-pages up to 50 g 19,793.– € 11 Inserts must not be larger than the format 190 mm × 277 mm (width times height) and must Austria 5,200 11,200 not have a zigzag fold. Technical information Switzerland 2,100 2,700 11 Bound-in booklets are to be delivered folded 11 Minimum format of the insert: 105 mm × 148 mm *Print runs may vary according to season, so please enquire and uncut. (width times height) about the exact number being produced. 1 States: Berlin, Brandenburg, Bremen, Hamburg, 11 Format and circulation upon request. 11 The long side of the insert must always be closed. Mecklenburg-Vorpommern, Niedersachsen, 11 In certain technical production circumstances we 11 With special formats, folds or paper weights, it is Nordrhein-Westfalen, Sachsen-Anhalt, Schleswig Holstein reserve the right to postpone publication. always necessary to consult the publisher with 2 States: Baden-Württemberg, Bayern, Hessen, 11 Glued insert on the bound-in booklet: Upon request authentic samples before production. Rheinland-Pfalz, Saarland, Sachsen, Thüringen with sample. Information on enclosure advertising in the retail sales section Special formats for enclosures in retail/trade section are available on request. Requirement: Binding samples must be provided well before the advertisement deadline in order to clarify technical processing options and dead- lines. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 8
Dates | Topics Issue Dates Topics Specials Trade fairs Grüne Woche, Berlin 17. – 26.01.2020 P: 11.12.2019 January Gartenträume, Lingen 24. – 26.01.2020 1 A: 06.11.2019 The greenhouse, garden planning, birds in the garden, recipes C: 12.11.2019 Heldenmarkt, Hamburg 25. – 26.01.2020 IPM, Essen 28. – 31.01.2020 Gartenträume, Berlin 31. – 02.02.2020 P: 15.01.2020 kraut&rüben troughout Biofach, Nürnberg 12. – 15.02.2020 February 2 A: 04.12.2019 Small gardens, planning flower beds, garden tools, recipes the gardening year IVG Medientag Garten, Köln 13.02.2020 C: 10.12.2019 P: 22.01.2020 Gartenträume, Ulm 14. – 16.02.2020 pool + garden, Tulln (AT) 14. – 16.02.2020 P: 12.02.2020 Gartenträume, Rheinberg 06. – 08.03.2020 March 3 A: 08.01.2020 Protecting plants, herbs, peat-free compost, recipes Garten München, München 11. – 15.03.2020 C: 14.01.2020 Giardina, Zürich (CH) 11. – 15.03.2020 Heldenmarkt, München 28. – 29.03.2020 P: 11.03.2020 Katjas Garden Blühendes Österreich, Wels (AT) April 4 A: 05.02.2020 Perennials, gardening in pots, herbs, vegetables, recipes P: 18.03.2020 03. – 05.04.2020 C: 11.02.2020 Berliner Staudenmarkt, Berlin 04. – 05.04.2020 Kräutergartenfest Schloss Moyland, P: 08.04.2020 Bedburg-Hau 23. – 24.05.2020 Nature in the garden May 5 A: 04.03.2020 The natural garden, design, fertilisers, vegetables, recipes P: 22.04.2020 Fuchsienmarkt Wemding, Wemding C: 10.03.2020 23. – 24.05.2020 P: 06.05.2020 Ippenburger Sommerfestival, Bad Essen June 6 A: 01.04.2020 Berries, roses, watering techniques, recipes 11. – 14.06.2020 C: 07.04.2020 P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics 9
Dates | Topics Issue Dates Topics Specials Trade fairs P: 10.06.2020 July 7 A: 06.05.2020 Beneficial insects, lawn/meadow, vegetables, herbs, recipes C: 12.05.2020 P: 15.07.2020 Allgäuer Festwoche, Kempten 08. – 16.08.2020 August 8 A: 03.06.2020 Strawberries, vegetables, the natural garden, recipes C: 09.06.2020 Ostbayernschau, Straubing 07. – 17.08.2020 September P: 12.08.2020 9 A: 08.07.2020 Perennials, fruit, storing produce, recipes Berliner Staudenmarkt, Berlin 05. – 06.09.2020 C: 14.07.2020 P: 09.09.2020 October 10 A: 05.08.2020 Shrubs, the natural garden, compost, recipes C: 11.08.2020 November P: 14.10.2020 11 A: 09.09.2020 Garden tools, shrubs, storing produce, recipes C: 15.09.2020 December P: 11.11.2020 12 A: 07.10.2020 Animals in the winter, design, climate change, recipes C: 13.10.2020 P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics 10
Special Issues kraut&rüben 2020 Your companion: kraut&rüben throughout the gardening year Practical tips with a guarantee of success are what make this issue special. It takes inspiration from the ‘Cross Country’ series as a working guide, though not exactly a calendar. Month by month, gardeners can consult the guide for suggested tasks. An easy-to-read overview, the series provides tips on how to give fruit and vegetables the best conditions, achieve superlative blooms and encourage beneficial creatures into the garden. There are informative two-page features and extra details on best practices. 96 pages, € 5.90, P: 22.01.2020, A: 11.12.2019, C: 18.12.0219 Katja’s Garden Katja Holler embodies the essence of kraut&rüben like nobody else does. Her monthly ‘garden world’ covers the classic garden topics, with clear tables, step-by-step instructions and illustrations. This sec- tion forms the basis of the special edition. It is complemented by more articles written by Katja, as well as columns and stories. “Katja’s Garden” is a special issue that contains a wealth of specialist know- ledge –presented sympathetically, and in tune with the interests of the target group. Katja introduces the edition and accompanies us throughout. 96 pages, € 5.90, P: 18.03.2020, A: 12.02.2020, C: 19.02.2020 Nature in the garden There is a growing interest in gardening naturally, and not only because bees have come to enjoy strong support. Reason enough to create an issue to show how natural gardens are attractions in themselves – without necessarily excluding ourselves! This special edition centres on a space that offers food for as many animals as possible. It shows that ‚wild’ can often be more beautiful than ‘neat’. In a true natural garden insects, birds, amphibians, reptiles and mammals such as hedgehogs, dormi- ce and squirrels are just as much at home as the gardener. Planting plans, instructions for building, background knowledge and impressive pictures – kraut&rüben takes the reader Book now by the hand and shows how small, simple measures can result in a riot of colour and and get your diversity. combination 96 pages, € 5.90, P: 22.04.2020, A: 17.03.2020, C: 24.03.2020 discount Circulation: Target-Group: 50,000 copies each Passionate bio-gardeners 11
Special issues kraut&rüben 2020 Formats (mm width × mm height) € € Size/Format bw 4-c Print space Bleed 1/1 page 1008 mm 176 × 252 210 × 297 4,498.50 € 7,258.– € 1/2 page vertical 84 × 252 101 × 297 2,249.– € 3,629.– € 1/2 page horizontal 176 × 123 210 × 144 1/3 page vertical 55 × 252 72 × 297 1,499.50 € 2,419.– € 1/3 page horizontal 176 × 80 210 × 101 1/4 page 2 columns 84 × 123 1/4 page vertical 40 × 252 1,125.– € 1,814.50 € 1/4 page horizontal 176 × 59 Market place 1/6 page 58 × 120 – – 596.– € 1/12 page 58 × 58 – – 367.50 € Discount in the event of acception within a contract year Cover pages Frequency discount Volume Discount Discount Cover page 3 – 210 × 297 – 7,984.– € 2 ads 1,000 mm 5% 4 ads 2,000 mm 10 % Cover page 2/4 – 210 × 297 – 8,347.– € Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height. Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 12
kraut&rüben-Gardeners‘ Yearbook 2021 The kraut&rüben Gardeners’ Yearbook is a classic Circulation: among the gardening calendars and unique, in that 12.000 Exemplare alongside moon phases it provides a section on phe- nological seasons – the method of understanding Target group: nature‘s signals. Passionate bio-gardeners As a practical guide, the Gardener‘s Yearbook soon Publication date becomes a well-thumbed-through item, with tips on 14.08.2020 planting, care, fertilising and harvesting. Advertising deadline: Your advertisement will bear fruit – 365 days of the 15.04.2020 year. Copy deadline: Make best use of an opportunity to attract attention 08.05.2020 and to enjoy the long-term effects of displaying your product in a popular, much used calendar. Depending on availability, you can place your advertisements at the time of year that best suits your product. Rates Format Print space (width × height) Bleed (widht × height) 4-c 1/1 page 124 × 188 mm 148 × 210 mm 1,535.– € 1/2 page vertical 60 × 188 mm – 767.50 € 1/2 page horizontal 124 × 92 mm – 767.50 € 1/4 page vertical 60 × 92 mm – 384.– € 1/4 page horizontal 124 × 44 mm – 384.– € 1/6 page 60 × 60 mm – 256.– € Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 13
Technische Angaben Printing process: Colour advertisement production Cover: Sheet-fed offset Euro Scale: The shades are produced by combination prin- Inside section: Web-fed offset ting. Colour variations within the tolerance range are state Nicole Trost of the art for the offset printing process. Shades that can- Media Provision Processing: not be created from the Euro Scale (HKS special colours) Adhesive binding Phone +49(0)89 12705-369 are possible on request – separate costing! nicole.trost@dlv.de Data storage media/data transmission CD or email Samples for inserts, bound-in-booklets, glued-in inserts File formats Before accepting an order, the publisher requires five Print-optimised PDF (Standard X1a) authentic samples by the deadline for advertisements in Other file formats or open files only possible upon the relevant issue: Electronic data transmission enquiry nicole.trost@dlv.de Colour images always in CMYK mode (4c) Deutscher Landwirtschaftsverlag GmbH Anzeigen “kraut & rüben” Transfer to the data only with accurate statements of the Resolution at least 300 dpi (600 dpi for ads in bw) Lothstr. 29, 80797 München customer’s name, property, issue no. and content of the Print profile print material transfer www.dlv.de/kur The authenticity of fulfilment of an order cannot be finally decided upon until the samples have been submitted. Proof Delivery address A true-colour proof is essential and must be available tot Free delivery with appropriate labelling he publisher/printing firm before printing commences. “kraut & rüben” to: Without a proof, no guarantee can be given regarding the Dierichs Druck + Media GmbH & Co KG print quality or correctness of the advertisement motif. Frankfurter Str. 168, 34121 Kassel/Germany Without a proof, complaints are invalidated. Delivery date: Inserts, bound-in booklets and glued-in inserts must be delivered by 14 days before the issue oft he magazine at least. Volumen of the issue required on request. 14
kraut&rüben Online-Competition Easter egg hunting The advantages for you: With striking advertising spots and very rea- 11 Exclusive advertising spots sonable rates, this is the most propitious time 11 Intensive interaction of online readers with your company and its products, in a for advertising. light-hearted way Publication period 23.03. – 24.04.2020 11 plenty of clicks on your website improve your placing in search engines Rate: 450.– € This is how it works: 11 prominent positioning on the website 11 you pose a question and give three optional answers 11 you provide prizes such as products, advertising materials for a voucher (minimum value € 50.00 – the more attractive the prize, the more participants there will be) 11 our readers answer your question – the correct solution will be something that can be found on your website. In this way, readers are made familiar with your products and your website. 11 we choose a winner from the correct responses. You send the winner the prize. Advent calendar Draw attention to your company with this pre-Christmas online campaign and generate extra income. Publication period 01.12. – 31.12.2020 Rate: 450.– € Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. 15
Online advertising Use an online campaign to extend the rach to target groups. Expand your printed materials campaign and talk to your target In a match between Print and online of 38 % only, you groups online! can reach by an online campaign 130,000 additional users per month (who are not readers of the magazine). Leaderboard Skyscraper Rectangle Hockey Stick 728 × 90 Pixel 120 × 600 Pixel 300 × 250 Pixel Sky + Leaderboard 750.– € 750.– € 750.– € 1,150.– € Advertorial Newsletter Please contact me Additional formats and Belinda Jaric prices upon 728 × 90 Pixel oder Head of Sales Garden & Horses request. Bild- und Textanzeige 950,– € 550,– € pro Woche Phone +49(0)89 12705-221 belinda.jaric@dlv.de The prices shown on this screen are monthly ones. 16
Online advertising in the kraut&rüben editorial area Newsletter advertising Advertorial 550,– € / Newsletter-advertisement 950.– €/month The kraut&rüben newsletter is opened by 55 – 65 % of Publication on the home page. recipients, making it one of the top market performers. Present your company or your products very prominent- Newsletter advertisements are particularly effective. The ly in the form of an editorial article on the home page. newsletter is sent weekly to approximately 39,000 We provide you with the relevant advertorial. subscribers. The teaser will appear centrally, following the second Your ad can run in the form of a text item with a photo and editorial and with a link to the full text. link, or as a banner. This is especially apt for campaigns that aim to raise awareness of your company and its pro- ducts, or the date of an event: it is moreover a sustainable way of achieving your goals. The newsletter is accompa- nied by only two ads, making it quite an exclusive spot. We need the following from you: Text advertisement, with image 11 Text of the advertisement (max. 500 characters including spaces) 11 short headline above the text 11 jpg image, max. 800 × 600 pixels 11 required text under the advertisement 11 links to your website Banners 11 Format 728 × 90 Pixel 11 Linking to your Website * Stand Juli 2019. Alle Preise zzgl. gesetzlicher MwSt. 17
Please contact us Director Garden & Horses Johann Wörle Phone +49(0)89 12705-332, johann.woerle@dlv.de Head of Sales Garden & Horses Belinda Jaric Phone +49(0)89 12705-221, belinda.jaric@dlv.de Media Consultancy Catharina Lerch Phone +49(0)89 12705-270, catharina.lerch@dlv.de Tobias Weiß Phone +49(0)89 12705-233, tobias.weiss@dlv.de Ursula Zacherl Phone +49(0)89 12705-322, ursula.zacherl@dlv.de Media Provision Nicole Trost Phone +49(0)89 12705-369, nicole.trost@dlv.de 191673-5 SF www.dlv.de
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