Times DELOITTE AWARD! - LED Group ROBUS
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Times
ISSUE 25 APRIL 2016
DELOITTE AWARD! NEW 2016
Winners at the Deloitte CATALOGUE!
Best Managed The largest
Companies Awards catalogue yet!
TRIUMPH ACTIVATE™ NEW FACES
RANGE EXTENDED Meet the new recruits
Introducing the new at LED Group
6W & 11W
A letter from Mick Slein 03
Mick Slein
Deloitte Award Winners 04
Christian Dijkstra
Sales Conference 2016 06
Light + Building 07
Frankfurt 2016
Marketing Update 08
Deirdre Howard
IN THIS ISSUE RD&I News 10
Mike O’Keeffe
NPD News 12
Claire Mahony
UK Sales News 14
John Humphery
Exports Sales News 15
Jon Andrassy
China News 15
Connie Wu
New Faces at LED Group 16
Guest Speaker 17
Tony Griffin
ISSUE 25
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03
A LETTER FROM
MICHAEL SLEIN
AN INCREDIBLY BUSY Q1
Michael Slein
Founding Director
Hi Everybody,
Welcome to our first newsletter of 2016. What an incredibly busy
quarter it has been and I am delighted to report that we have beaten
our hugely ambitious targets for the quarter!
In January we conducted three different sales conferences at our
Dublin Head Office, and I then flew to Australia to take part in the
Australian sales conference. We then repeated the road show in China,
visiting our Guangzhou office and our manufacturing partner KONKA.
We finished up the quarter at the Light & Build show in Frankfurt,
which was a huge success and culminated in Mike McKiernan getting
the second biggest order the company ever received from the Middle
East. Well done Mike!
With Ambassador H.E Michael Collins and Iris Jelitza-Moshage who
is a member of the Messe Frankfurt GmbH - Source: Messe Frankfurt
Exhibition GmbH / Pietro Sutera
In Europe we have also been really busy and have currently two huge
projects going on in France with two different National Retail Chains.
Well done to the exports team!
All in all, a very busy, but hugely exciting and fulfilling quarter one.
No wonder my handicap is heading north!!
Many thanks to all of our customers and staff for helping us continue
on our march forward to even greater and brighter times.
UK Sales Director, John Humphery, presenting at the annual LED
Group Sales Conference in Dublin in January 2016.
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060
ISSUE 25 Times APRIL 2016
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04
BEST MANAGED
COMPANIES 2016
LED Group ROBUS celebrates
prestigious award!
Christian Dijkstra
Financial Director
On Friday 4th March the LED Group was proud to be recognized as one The Best Managed Companies award and certificate award from
of Ireland’s Best Managed companies in the Deloitte Best Managed Deloitte presented to LED Group ROBUS
Companies Awards.
The LED Group was one of sixteen new firms added to the prestigious
list. The awards gala dinner was hosted by Miriam O’Callaghan and
took place in the Convention Centre.
The Deloitte Best Managed Companies Awards, in association with
Barclays Bank Ireland, recognises indigenous Irish companies
operating at the highest levels of business performance. 115
companies were awarded across four categories – newly qualified,
requalified, gold and platinum standard. LED Group was also given a
special recognition award based on ‘Commitment’.
On Sunday, Ireland’s leading business newspaper, The Sunday
Business Post, featured an interview with our founder Michael Slein.
Michael said “The Best Managed Companies programme forced us to
look in great detail at how we conduct our business across all areas
and has helped us to make significant improvements to our 2020 plan. origins to the global operation it is today with ambitious expansion
We have a detailed 2020 financial plan and the programme made us plans.
stress-test that plan more rigorously than we might have done. It
made us look at some areas where we could upskill ourselves and To read the full article please click here.
we’re in the process of implementing those changes. We expect our
spend on research, development and innovation (RD&I) to increase by The event on Friday included a symposium and later that evening
150 per cent this year compared with last year.” more guest speakers joined the Gala awards ceremony. Many
speakers touched on the potential of Irish businesses to become
To read the full article please click here. the knowledge creators of Europe. The LED Group is at a point of
transition, incorporating lifelong learning into our culture. Receiving
Michael was also recently interviewed by Electric.ie, Ireland’s leading the Awards further highlighted our ambitions and renewed our
Magazine & Website for the Electrical Wholesale Industry in Ireland. confidence.
Here, Michael tells the story of the LED Group, from its humble Well done to all at LED Group ROBUS and thanks again to our
customers and supporters.
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060
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Host for the evening Miriam O’Callaghan, Brendan Jennings, Managing Partner Deloitte, Christian Djkistra Financial Director LED Group and
Sasha Wiggins, CEO, Barclays Bank Ireland PLC.
“The Best Managed
Companies programme
forced us to look in great
detail at how we conduct
our business across all
areas and has helped
us to make significant
improvements to our 2020
From left to right: Purchasing Manager Aisling Byrne, Senior
Warehouse Administrator Catherine Reid, Founder & Director Michael
plan.” - Michael Slein
Slein, Financial Director Christian Djkistra, RTE Broadcaster Miriam
O’Callaghan, Deloitte Corporate Finance Senior Manager David Lucas,
Group Marketing Manager Deirdre Howard, Internal Sales Manager
Laura Lawlor, NPD Manager Claire Mahony and RD&I Director Pat Kelly.
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ISSUE 25 Times APRIL 2016
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SALES CONFERENCE 2016
YOU CAN IF YOU THINK YOU CAN
A selection of the global LED Group staff at the annual Sales Conference
in the LED Group headquarters, Dublin January 2016
Over 100 employees gathered at the ROBUS Visitor Centre at the Empowerment: We give people autonomy to enable them to
LED Group headquarters in Dublin for the annual event where do their job effectively.
Michael Slein, the company founder, opened the conference. Michael Customer Focus: Our customers are the reason we exist.
introduced his presentation with the last few minutes of the World Fast Pace: We make decisions quickly.”
Cup clash between Japan and South Africa- reinforcing his mantra for
the company “You can if you think you can” It’s exciting times for LED Group, with a substantial increase of
investment in RD&I. John Humphery, Sales Director of UK & Ireland
Michael then reflected back to 1984 when he founded LED Group agreed that the jam packed sales and marketing conference agenda
from its humble origins and grew it to the global operation it is today was indicative of the growing strength of the brand and the global
with ambitious expansion plans. He reiterated LED Group’s company scale of the business today. The company continually invest in new
values to conference attendees:“We are very strong on what we call technology, experienced staff and most importantly long-term
the ‘DNA’ of the business which is: partnerships with stockists. The celebrations continued on into
the evening where attendees enjoyed a company dinner in Dublin
Accountability: We always do what we say we will do! City Centre followed by an awards ceremony . It was a case of early
Ambition: We have very ambitious growth plans and we morning to early morning celebrations -a fun and energetic start to
want to attract ambitious people. 2016!
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ISSUE 25
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FRANKFURT 2016
ROBUS FLIES THE FLAG FOR IRELAND
AT LIGHT + BUILDING IN FRANKFURT
LED Group ROBUS are proud to have represented Ireland at Light
+ Building, the world’s biggest event for lighting and electrical
technology, which saw 216,000 trade visitors from 160 countries over
6 days.
Held in Frankfurt from 13-18 March 2016, LED Group ROBUS was one
of 2,589 exhibitors from 55 countries to launch new products onto the
world market.
The bright and inviting ROBUS stand showcased innovative ranges of
LED energy saving solutions including the new 6W and 11W versions
of the hugely successful 8W Triumph Activate™ LED fire rated
downlight.
LED Group representatives Jon Andrassy, Mike McKiernan, Derek
Slein, Mick Slein, Connie Wu, Pierre Antoine Aigret, Marco Van Der
Heijden, Stefanie Zuber, Niall Moran, Mark Walshe, Michael Slein, Pat
Kelly and Claire Mahony with some customers at the ROBUS stand.
team have established an international brand that received such a
positive response from the international lighting stage gives us a
great sense of achievement.”
LED Group was represented by leading sales personnel from
across Europe and the Middle East, members of the New Product
Development and Research & Development teams, and the Board of
Directors who never miss this exciting event which takes place every
The ROBUS stand at Light + Building Frankfurt 2016 in Hall 4 Level 1 two years in Frankfurt.
Other key attractions on the stand were the new EAGLE and HAWK
“ Plans for the ROBUS Stand
LED surface fittings, the new ROBUS outdoor range of JUPITER and
ORION bollards and wall lights as well as the fantastic range of linear
fittings CAESAR, SCHOLAR and MAGNUM.
ROBUS proved to have a lighting solution for every environment, with at the 2018 show are already
underway – see you there!”
ranges suitable for industrial, retail, domestic, commercial, outdoor
settings and more.
Founder and director of LED Group ROBUS Mick Slein says: “I felt
very proud to be on our stand in Frankfurt representing Ireland with
an internationally known lighting brand. To think that the LED Group
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ISSUE 25 Times APRIL 2016
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MARKETING UPDATE
A LETTER FROM OUR
GLOBAL MARKETING MANAGER
OLD V NEW
Deirdre Howard
Marketing Manager
Hello…is it April already?! The first 3 months of 2016 have been hugely
exciting for the marketing team. The ROBUS global story continues
at an almighty pace. We have just drawn breath after launching the
2016 catalogue at the worlds leading lighting exhibition in Frankfurt, a
fitting stage for our new catalogue entitled ‘Illuminating your World’.
The 2016 ROBUS Catalogue is our largest yet - 288 pages packed full, This quarter you will also see our newly evolved packaging designs
and with 30 new product ranges. As always we lead the way with a coming through. We have updated the design in conjunction with
beautifully designed cover, very strong on our now global brand wholesalers to provide:
image and re-iterating that very important USP - our product
information is black and white! All products in the 2016 catalogue • Clear product trim and CCT colour labeling on ALL sides of the box
are named and you will find several new case study images there also. • A distinctive front and back to encourage correct stacking
We are now updating the online catalogue and of course rolling out • Product images that are 25% larger and sharper
export versions. • Larger symbols
• Line drawings and technical grid on the back
(to match the catalogue)
“ Thank you to all our
customers who have input
into the marketing materials
we are creating - we build
the brand with you and
believe this is the key to our
success!”
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060
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Also popping up in branches globally are the new modular display boards introduced at the end of 2015. We have had really positive feedback on
these and look forward to launching Phase 2 in Q3 this year.
Working alongside the RD&I and NPD teams we have recently
launched the Triumph Activate™ extended range (full details in this
newsletter) and also a wide range of new Outdoor fittings.
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060
ISSUE 25 Times APRIL 2016
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RD & I NEWS
TRIUMPH ACTIVATE™
FAMILY EXTENDED
8W
6W 11W
Mike O’Keeffe
RD&I Electronic Engineer
Following on from the enormous success of
the 8W TRIUMPH ACTIVATE™, we’re excited “They’re a dream to install for any
installation with no external driver”
to announce the new addition to the family:
the 6W and 11W, available in Warm White
(3000K) and Neutral White (4000K).
Bringing with them the same standard
obliterating specifications, with greater than
82 lumens per watt efficiency in warm white, TRIUMPH ACTIVATE™ COMPARISON
530 lumens for the 6W and 950 lumens for
the 11W.
Like their 8W sibling, they’re also fire,
acoustic and airflow tested. They’re a dream
to install for any installation with no external
driver. They’re available with a pre-wired
ROBUS SWIFT connector.
What’s next for the TRIUMPH family, you say?
TRIUMPH TILT, coming to a catalogue near
you soon!
It truly is exciting times in the RD&I offices,
our teams recent visit to the Light + Building
Fair in Frankfurt proved a resounding
success.
Inspired by the latest and greatest
technologies in lighting and the incredibly
6W 8W 11W
exciting future ahead of us, we’re eager Compact in depth 63mm, Classic 8W Triumph Ideal for communal areas
to bring you the next best thing. Watch the 6W Triumph ACTIVATE™ ACTIVATE™, 88mm depth, such as kitchens with 98mm
this space for our next update, which will is suitable for installation 38°beam angle. depth and 60° beam angle for
be overflowing with life changing lighting in shallow ceiling voids. wider light dispersal.
solutions from human centric lighting to 38°beam angle.
smart lighting for the home and the office.
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060NEW! NEW!
6W, 8W
& 11W
11W TRIUMPH ACTIVATE™
Ideal for communal areas
such as kitchens with 98mm
now a
depth and 60° beam angle for
vailabl
e
wider light dispersal.
8W TRIUMPH ACTIVATE™
Classic 8W Triumph NEW!
ACTIVATE™, 88mm depth,
38°beam angle.
6W TRIUMPH ACTIVATE™
Compact in depth
63mm, the 6W Triumph
ACTIVATE™ is suitable
for installation in shallow
ceiling voids.
38° beam angle
• True ACTIVATE Driver-On-Board (DOB) mains ACCESSORIES INCLUDE:
operated technology – providing dimmability, driver BEZEL TRIMS LEDCHROIC™
efficiency and reliability (no electrolytic capacitor) OPTIC LENSES
Available in Brass, 38° & 60° optic
• Chip-On-Board (COB) for superb light output, high Chrome, Matte Black, lens accessories
efficiency and long life Matte White, Brushed
Chrome & Antique Brass
• Efficacy of >82 luminaire lm/cctW to comply with
Part L1 & L2 UK Building Regulations and eligible
82-88
for Enhanced Capital Allowances 5 YRS LmW
• Interchangeable LEDCHROIC lens system PART PART
L1 L2
PHOTO
METRICS
65
ASK AT THE TRADE COUNTER OR GO TO WWW.LEDGROUPROBUS.COM FOR MORE INFORMATIONISSUE 25 Times APRIL 2016
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NEW PRODUCT DOCK Highbay and accessories.
DEVELOPMENT NEWS
NEW 2016 PRODUCTS
Pictured: A Netball court in Australia which was completed in
Claire Mahony January using the 160W Dock Highbay achieving 750 lux.
NPD Manager
There are 30 new ranges introduced to the 2016 ROBUS Catalogue SULTAN
including:
SPACE & ATMOS Panels
ALPHA
The Outdoor Range extended to included the TWILIGHT wall lights,
ECLIPSE wall light and JUPITER bollards & wall light seen here on
our new Outdoor Garden display. VULCAN
CAESAR
Corrosion Proof fittings which were featured in the Linear Legends
promotion such as the VULCAN, SULTAN, ALPHA and CAESAR fittings.
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060ROBUS
PACKAGING
NEW
IN 2016
The ROBUS brand is synonymous with informative
packaging. Renowned for taking our customers’
requests on board, we have updated our packaging
for 2016 to address some key requests:
1. The product image has been increased
by over 25%
2. Symbols have been improved to stand
out more
3. Product/trim colour and Colour temperature
(CCT) are now clearly labeled on all sides
of the pack
4. Line drawings now appear on the back of
the box, outlining key product dimensions
5. The technical grid of information that is
included in our catalogue now also
appears on the back of the pack
Stockists and their customers can now quickly
find out all the relevant technical data on the
ROBUS package. The design allows stockists
to merchandise products with the front very
obviously facing out.
You will see the new packs appearing from March
2016 and we are delighted to take further feedback
at any time.ISSUE 25 Times APRIL 2016
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14
UK SALES NEWS
NEW PROMOTIONS & PRODUCTS
ALL departments have had a huge impact on these results and the
culture we are so proud of has been evident on many occasions this
quarter.
We rolled out the ‘Linear Legends’ promotion in January and this has
seen us secure stock orders for new and existing linear products.
John Humphery
Our sales teams are busy launching the new 2016 Catalogue, the
UK Sales Director extended TRIUMPH ACTIVATE™ range and our extended Outdoor
ranges.
It is a pleasure to be able to update everyone with excellent news from
the UK Sales team. We smashed our Sales record both in the UK and I believe you can see the level of sales, marketing and new product
Ireland for 2015 which is a superb result. activity we have produced recently with lots more in store for 2016.
I take the most pride from what brilliant teamwork has been We are looking forward to another great result for Q2 and as always
demonstrated throughout the organisation in support of the UK and we look forward to working with our customers and having fun along
Irish markets. the way!
We Are Family: The extended TRIUMPH ACTIVATE™ range includes The Linear Legends Brochure
6W, 8W & 11W versions
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060ISSUE 25
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EXPORTS SALES NEWS
CONTINENTAL GROWTH
After much excellent planning and preparation by our marketing
team in Dublin we have just arrived back from the Frankfurt Fair
Light+Building 2016. We had ROBUS teams join us from all over the
world to support this week in Frankfurt where we were able to present
our full family of TRIUMPH ACTIVATE™ DOB LED downlights.
Jon Andrassy
We had a fantastic response to our new product launches and are
Sales Director confident the Fair has enabled us to build on existing and new
Continental Europe partnerships.
Pictured: Mick Slein Jr., Mike O’Keeffe, Niall Moran, Marco Van Der
Heijden, Stefanie Zuber, Pierre Antoine Aigret, Jon Andrassy and Pat
Kelly at the ROBUS stand in Frankfurt.
CHINA NEWS
QUALITY CONTROL
The LED Group China office continues to upgrade the QC department,
working alongside our manufacturing partner KONKA and our
collegues in Dublin. This month another batch of products have been Connie Wu
submitted for LIA and ECA approvals.
LED Group Asia CEO
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060ISSUE 25 Times APRIL 2016
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NEW FACES IN LED GROUP 2016 has not only seen a growth in sales
performance but has also seen a growth in the number
of employees across all areas of LED Group!
LED Group Headquarters
Adam Key Mike O’Keeffe Alice Campion Savannah Nolan
NPD Technical Advisor RD&I Electronic Engineer Marketing Assistant Receptionist
Adam joined LED Group on Mike is a Dubliner and joined Alice started as Marketing Savannah started in National
1st March and has recently the RD&I Group in January Assistant in March and Lighting in February. She
completed 5 years of study 2016 in the role of RD&I has previously worked as lives in Blessington Co
in Electrical Engineering. Electronic Engineer. Mike will Communications Officer in Wicklow and has previous
Previous to his studies Adam be responsible for all aspects Cork Institute of Technology. experience of working on
worked as an Electrician on of electronic engineering in Alice will work alongside reception. She’s currently
various schools and hospital new RD&I products, as well Denise, working on our studying Business
projects. Adam is from as product improvements website, developing digital, Management in the IT in
Kent in the UK and moved to on RD&I and other selected content, PR and promotional Tallaght.
Ireland in 2005. products. materials.
UK Sales Australia Sales
Mick Slein Vicky Savage Michael Sheehan
Irish Sales Manager ASM, Southern Region Sales Executive Queensland
Not exactly a new face but Vicky is from the picturesque LED Group Australia
Mick Slein has moved back to Kent seaside town of welcomes to the Queensland
Ireland from Australia where Herne Bay. She studied at Team, Michael Sheehan.
he was Sales Manager for Canterbury College where Michael joins us from
NSW. He will now take on she gained a BTEC double Townsville, and brings a
his new role as Irish Sales award in Business/Retail & wealth of experience in the
Manager. Congratulations to ICT. Prior to Joining Robus electrical industry, with such
Mick and Emer who recently Vicky worked for Schneider. companies as Krone, HPM
got engaged! She will be covering the Kent and also Melec. He is also a
and Sussex area. keen cyclist.
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TONY GRIFFIN
GUEST SPEAKER
BE THE BEST PERSON Upon seeing the documentary ‘Every Heart Beats True: The Jim
Stynes Story’, Griffin and his business partner, Karl Swan, traveled
YOU CAN BE to Melbourne, Australia to study the Jim Stynes’ founded Reach
Foundation. As a result of this research trip Griffin and Swan returned
to Ireland and set up The Soar Foundation.
Soar is an independent national youth outreach movement built
on an early intervention preventative model focused on the peer
In mid February we held a Company Conference to accommodate to peer delivery of critical life-skills. Soar creates and delivers
those who could not attend the Sales Conference at the beginning programs for young people in which they are given the opportunity
of the year. Following on from the various presentations regarding to be themselves, to build self-confidence, self-belief and emotional
summaries from the year previous and hopes for the year to come awareness.
was a talk from former inter-county Hurling player and All Star for
Clare, Tony Griffin. Tony is now a motivational speaker and founding LED Group is a proud supporter of The Soar Foundation and the work
member of The Soar Foundation. Tony spoke about his life journey, of Tony Griffin. To find out more about Soar and Tony please click here.
gave insight into his inspirational outlook on life and led meditation &
reflection sessions.
At the peak of his athletic career and aged 27, he decided to take
a year away from hurling in order to cycle across Canada, from
Vancouver to Halifax. By now, he was living in Nova Scotia and
studying in Dalhousie University. Months earlier his father had passed
away, which provided the catalyst for what would be an epic journey.
He established the Tony Griffin Foundation, completed the 7,000
kilometer cycle and within two years, thanks to a strong, committed
network, the foundation flourished and raised in excess of $1
million, with funds being spread across Canadian and Irish cancer
organizations. The foundation, now operating under the title Give To
Live in Canada, continues fundraising to this day and is a vibrant and
important contributor in the fight against cancer.
In 2010, Griffin’s autobiography was published by Transworld Ireland
and reached number one in the Irish non-fiction bestsellers list.
‘Screaming at the Sky’ focuses on four years in the life of Tony
Griffin and has been described by The Sunday Times as ‘a beautifully
constructed portrait of a uniquely driven person.’ Many at LED Group
Headquarters are now reading his autobiography following his
inspirational talk at the conference.
WWW.LEDGROUPROBUS.COM T +353 1 709 9000 F +353 1 709 9060LARGEST ROBUS 30 NEW
CATALOGUE EVER PRODUCT RANGES
32 years servicing the electrical trade Panels Corrosion Proofs Battens
16 years manufacturing LED lighting Highbays Downlights Surface Fittings
Tried and tested Flexistrips Bulkheads Floodlights
Online Catalogue Wall Lights Bollards Lamps PIRs
LED PANEL LIGHTS TRIUMPH ACTIVATE™ LED CORROSION
PROOFS
SPACE & ATMOS THE TRIUMPH
LED replacements for OF TECHNOLOGY VULCAN & SULTAN
T5 lay-in modulars
6W, 8W & 11W LED replacements for
80 - 105 Lumens versions available fluorescent corrosion proofs
Per Watt
82 - 88 Lumens 90 - 112 Lumens
Suspension & Per Watt Per Watt
Surface Mount
True Driver-On-Board Impact rating IK08
Technology
AVAILABLE FROM YOUR LOCAL REPUTABLE ELECTRICAL WHOLESALER
OR DOWNLOAD A COPY TODAY FROM WWW.LEDGROUPROBUS.COMYou can also read
