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ADVERTISING SUPPLEMENT
                                        JUNE 28, 2019

                    TRANSFORMING INTO A NEXT-GEN CITY

San Leandro

San Leandro’s many female
business leaders are helping
to drive the city’s growth.
From left, CEOs Martha Trela,
Kristin Anderson, and Olgica
Bakajin are together on the
San Leandro Tech Campus near
the “Truth Is Beauty” sculpture.
PROFILES, PAGES 14-15
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
2   SAN LEANDRO                                                                       SAN FRANCISCO BUSINESS TIMES

             Creekside Plaza Partners
    Creekside Plaza Of�ice Park celebrates the creative team who designed and built this beautiful
    addition to San Leandro and the wonderful tenant-partners who are a vital part of our community.

                                               It’s been a privilege to work with the City of San Leandro for
                                               over 24 years. Thanks to the pro-business City Council, City
                                               Planning, and Community Development staff, San Leandro
                                               continues to attract top tier businesses, community services
                                               and new residents to our great city.

                                                          David C. Irmer                 T. Lawrence Jett
                                                           Co-Partner                       Co-Partner

                 CreeksidePlazaPartners.com l 500 Davis Street l San Leandro l 415.332.6250
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
JUNE 28, 2019                                                                                                      ADVERTISING SUPPLEMENT         3

                FROM THE SAN LEANDRO CITY MANAGER

San Leandro’s Next-Gen Transformation
                   “People here feel pride that this is a city that makes things,
                   pride in our transformation into an innovation and advanced-
                   manufacturing hub, and excitement about being a lively,
                   welcoming place for people to live and work.”

                 S
                            an Leandro is an ambitious city that strives to be a vibrant, diverse and forward-looking place for this generation
                            and the next. The catch-phrase We Make Things builds on San Leandro’s deep manufacturing history, with innovative
                            companies working on solutions for business, environmental and social problems. Our exciting startups are pushing
Jeff Kay,                   the envelope in 3-D printing, hardware, food technology and sustainable energy.
City Manager,                  Over the past decade, San Leando’s planning and investment have laid the groundwork for transformation. To-
San Leandro       day, the results are in plain sight. Downtown San Leandro is reinventing itself into a transit-oriented-development district,
                  with over 1,000 new housing units and 350,000 square feet of new or renovated office space in the pipeline. The area around
                  the Bay Fair BART station is also primed for development into a mixed-use village, with strategic planning complete and a
                  new Opportunity Zone designation. To top it all off, there are ambitious plans for transformation of the San Leandro shore-
                  line, bringing a new hotel, housing, restaurants and a grand park and library to our prime location along San Francisco Bay.
                      San Leandro’s 21st-century update is authentic to the community’s roots as part manufacturing town, part residential
                  community, and to its status as one of the most diverse cities in the country. The community’s celebration of its diversity
                  and vitality can be seen in everything from vibrant public art and authentic restaurants to award-winning craft beer. The
                  city’s business-friendly atmosphere that has allowed legacy businesses and startups alike to grow and women-led businesses
                  to thrive. Innovative new training programs and ambitious sustainability programs are investments in the next generation.
                  Mayor Pauline Cutter’s slogan of A City Where Kindness Matters resonates throughout.
                      San Leandro is a great value proposition, with a convenient location, easy access to transportation, a strong business
                  community, ultra-high-speed Internet and a diverse housing base. With excellent public libraries and parks, quality local
                  schools and a wide range of shopping, food and cultural activities, San Leandro is a great place for businesses and families.
                      Welcome to San Leandro.
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
4    SAN LEANDRO                                                                                                    SAN FRANCISCO BUSINESS TIMES

Helping You Build Your Business                                                                                     CONTENTS

                                                                                                                    5 San Leandro demographics
San Leandro features top-tier business parks, retail centers, historic neighborhoods and miles of prime             6 Transforming downtown
waterfront. For personalized assistance to launch or expand a business in this appealing community,
San Leandro’s Economic Development Division is at your service.                                                     8 Downtown development map
                                                                                                                  10 Transforming the shoreline
ECONOMIC DEVELOPMENT AT             BUSINESS INCENTIVE PROGRAM            “Finding a property owner to take        11 Bay Fair transit-oriented
YOUR SERVICE                        San Leandro’s Business Incen-         a risk on a new business can be             development
The City’s Economic Devel-          tive Program provides eligible
opment mission is to improve
                                                                          tough, but the City was a supporter      12 The Tech Campus
                                    business and property owners
San Leandro’s quality of life by    in commercial districts with          at every step, first at the Gate510
                                                                                                                   13 Education and workforce
encouraging reinvestment and        50/50 matching forgivable loans       complex, where a short-term lease           development
economic growth through reten-      to stimulate investment and           helped us launch our company, and
tion and expansion of existing      improve the appearance of busi-                                               14 Women-led businesses
businesses and attraction of new
                                                                          later, helping us land our current
                                    nesses in order to make com-                                                  16 Restaurant guide
industry. San Leandro’s Econom-     mercial districts more attractive.    property lease. The City really went
ic Development team helps busi-     There are three different pro-        to bat for us, personally telling the   16 Local craft breweries
nesses and developers move to       gram types under the Business         landlord that UrbanBloc was a            17 The community gathering place
or expand in San Leandro, by        Incentive Program: the Com-
providing eligible businesses
                                                                          great fit for the property and city’s    18 Gate510 incubator complex
                                    mercial Incentive Program, the
with a point of contact, informa-   Restaurant Incentive Program,         contemporary maker culture.”
tion on the process, and applica-   and the Craft Beverage Incentive      Martha Trela,
tions for new development and       Program. For details please visit:    Co-Owner and CEO, UrbanBloc
                                                                                                                    ABOUT THE COVER
tenant improvements.                sanleandro.org/depts/cd/econ-                                                 The sculpture “Truth Is Beauty” has become
                                    dev/incentives                                                                a symbol of San Leandro’s values of innova-
                                                                                                                  tion, sustainability and mutual respect. The
                                                                                                                  55-foot-tall sculpture is by artist Marco
                                        SAN LEANDRO NEXT BLOG                                                     Cochrane. The sculpture is lit from the
                                        Visit www.sanleandronext.com to stay up to date on developments,          inside by more than 2,500 milticolored
                                        businesses, restaurants, sustainability, and smart city initiatives in    LED lights. It is part of a series of three
                                                                                                                  large-scale steel sculptures of women by
                                        San Leandro.
                                                                                                                  Cochrane: Bliss Dance, Truth is Beauty
                                                                                                                  and R-Evolution.

     Contact us:                      ECONOMIC DEVELOPMENT                        @SLNext                         Cover photo by Spencer Brown
     sanleandro.org                   Tel (510)577-3311                                                           Stories by Ann Guy
                                      slnext@sanleandro.org                       @sanleandronext                 Design by Carol Collier

                                                                                                YOUR BUSINESS
                                                                                               IS OUR BUSINESS

                                                                         Devoted to fostering economic growth
                                                                             and building a strong community.
                                                                                                     SANLEANDROCHAMBER.COM
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
JUNE 28, 2019                                                                                                                                   ADVERTISING SUPPLEMENT                  5

                                     Vallejo

                                                                                           San Leandro
                 San Pablo Bay

          San                                              Concord
          Rafael              80
                            Richmond

        101                                    Lafayette
                                                                                           by the Numbers
                                   Oakland
                                                                                           San Leandro’s location at the intersection of the Bay Area’s highways, ports, airports,
                                                                                           and public transit systems have long made it an attractive center for business and
                San                         San Leandro                                    manufacturing. As those sectors have transformed in the 21st century, San Leandro has
                Francisco
                                                               680
                                               580                    Livermore            been visionary in transforming along with them—actively maintaining its well-known
                                                                                           business-friendly climate while installing a fiber optic network that provides ultra-high-
                                San                  Hayward           Pleasanton
                            Francisco Bay                                                  speed Internet capabilities; augmenting its diverse housing and employment spaces
                                                                                           with high-density, transit-oriented development; and growing its cultural life with public
                                                     880
                               San Mateo                    Fremont                        art, festivals, breweries and restaurants. The changes taking shape today are a decade
                                                                                           in the making and have transformed San Leandro into an innovation and advanced
                            280    101
                                                                                           manufacturing hub. San Leandro businesses earn innovation awards, have space to
      Pacific
      Ocean                          Stanford
                                                                                           grow, and make the City’s slogan “We Make Things” ring true for the Bay Area’s new age
                                                                                           of cutting-edge, high-tech and global business culture.
                                                                       MAPS4NEWS

                                                                       San Jose
      Population
maps4news.com/©HERE

                                                                                                           Diversity

                                                           89,910
                                                                                                                                   Latino or Hispanic
                                                                                                                                         27.6%
                                                                                                                                                                23.4%
                                                                                                                                                                White
                                                            Population

                                                           40.8                                                  33.1%
                                                                                                                 Asian                            African-American 11.1%

                                                            Median age                                                                                    other 5.9%

      Housing and Income                                                                                           Recreation
                                                                              45.4%
                                   $88,938                                          rent                          943 acres
                                    Median Household                                         54.6%                       of open space with
                                    Income                                                       own

                                                                                                                               23 parks
                                   $657,700 $2,011                                                                         3 public pools
                                   Median single-family
                                   home value
                                                                              Average monthly rent                         2 golf courses

        Business Base                                                Commercial                              Transportation
                                                                     space
       45,900                                                        Industrial space
                                                                                                                                Conveniently located between Interstate
        Number of jobs                                                                                                          Highways 580 and 880
                                                                     20.9 million s.f.
                                                                                                                                Two rail lines
     $30 million
                                                                     total space
                                                                                                                                Two BART stations: San Leandro and Bay Fair
                                                                     $0.97/s.f.
       Annual sales tax revenue                                      market rent

                                                                     Retail space                                              Oakland International Airport                3.7 miles
      Top manufacturing
                                                                     6.2 million s.f.                                          San Francisco International Airport        27.8 miles
      employers                                                      total space                                               San Jose International Airport               34 miles
      Acco Engineering
                                                                     $2.12/s.f.                                                San Francisco Bay Bridge Toll Plaza         13.2 miles
      Coca Cola                                                      market rent
      Columbia Cosmetics
      Ghirardelli                                                    Office space                                               Port of Oakland                            9.6 miles
      Kennerley-Spratling                                            2.3 million s.f.
      OSIsoft                                                                                                                   Port of San Francisco                     21.8 miles
                                                                     total space
      Mi Rancho                                                                                                                 Port of Richmond                         22.6 miles
      PCC Structurals                                                $2.66/s.f.
                                                                     market rent

                                                                                                                                                                Source: CITY OF SAN LEANDRO
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
JUNE 28, 2019                                                                                                                                                                                                  6

                                                                                                                            PHOTOS BY SPENCER BROWN
                                                                                                  Historic home of
                                                                                                  Daniel Best, one
                                                                                                  of San Leandro’s
                                                                                                   manufacturing
                                                                                                         pioneers.

OVERLINE XXXXX SAN LEANDRO
    DOWNTOWN

Transforming
Downtown Into
a Next-Gen City
Smart, walkable, sustainable and fun

W
                e’ve done a lot of planning and laid a lot of         But being convenient isn’t enough, according to the
                groundwork,” says San Leandro Economic            city’s 2013 “Next-Generation Workplace” study. There’s
                Development Manager Katie Bowman, of              a new generation of people working at the technology,
                her city’s downtown transformation. “Now          maker and advanced-manufacturing companies that
                it’s all coming to life.” Results from 10 years   define San Leandro’s growing business sector, the study                                  Revelers pour into downtown for
of planning—including a transit-oriented development              found, and they want lifestyle amenities like restaurants,                               the annual Cherry Festival.
strategy, an ambitious Capital Improvement Program                breweries and gathering places—they don’t want to just
and master plans for a fiber optic network and bicycle            go home after work. “Successful, appealing commercial
and pedestrian improvements—are now in plain sight,               areas are a job attractor for the whole city,” Kay says.
all part of the forward-thinking city’s long-term, strategy                                                                                           incubate and accelerate. For example, TerrAvion, a tech
to reinvent its downtown.                                         Laying groundwork for change                                                        start-up that digitizes agricultural data to help farmers
    The Tech Campus, a new business complex directly              The downtown had plenty of character to build upon,                                 improve efficiencies, started on the second floor of an
adjacent to BART, has two completed buildings that are            Kay says, but its mid-20th-century infrastructure need-                             old insurance building and when the company grew, it
highly visible emblems of this change. One is occupied            ed updating to a more environmentally sustainable, hu-                              moved to a bigger downtown space. “We like the conve-
by software giant OSIsoft and the second houses Ghirar-           man scale and to high-tech-grade telecommunications.                                nient access to BART and the accessibility of our office
delli Chocolate’s new corporate offices. The complex is at           Lit San Leandro, the fiber optic network encircling                              from all directions, including the proximity to the air-
the center of the mixed-use central district that features        the city, was an early, and giant, first step. The public-pri-                      port,” a company spokesperson said.
a variety of new offices, retail spaces and housing in easy       vate partnership was launched by OSIsoft CEO J. Pat-                                    Other infrastructure projects the City of San Leandro
walking distance from BART.                                       rick Kennedy and the robust Internet capabilities have                              has completed include downtown’s pedestrian-friendly
    “We have a BART station in our downtown—that’s                helped attract new companies and benefit existing ones.                             cluster of shops and restaurants, a well-lit pedestrian and
a huge asset we knew we had to take advantage of,” says           While some cities struggle to provide enough band-                                  bike path connecting the shopping district to BART; and
City Manager Jeff Kay. The downtown development                   width, Kay says, “Our businesses have more service than                             improvements to San Leandro Boulevard.
plan leverages this key link in a transportation network          they know what to do with—that’s a really great problem                                 These improvements laid the groundwork for the plan-
of freeways and buses that provide easy access to Oak-            to have. It’s exciting to see people innovate with that ex-                         ning that was taking place. “We want to maximize the
land, San Francisco, San Jose, the Port of Oakland and            traordinary capacity.”                                                              likelihood that people can get anywhere they need to go
Oakland Airport. LINKS, a free commute-hour shuttle,                 The addition of office space also makes downtown a                               without getting in a car—for environmental reasons and
carries riders from BART to the city’s industrial area.           place where small businesses and start-ups can come to                              also for quality-of-life reasons,” says Kay. Downtown’s

Downtown Festivals
Civic organizations and private companies work together to bring downtown San Leandro to life throughout the year.

CHERRY FESTIVAL – Started when                   FARMER’S MARKET – If it’s                        IT’S A WONDERFUL NIGHT HOLIDAY                                     TRUTH THURSDAYS – Downtown’s
San Leandro’s orchards earned the                Wednesday afternoon, that                        FESTIVAL – A tree lighting,                                        answer to First Fridays, the
city the moniker of “The Cherry City,”           means downtown fills with farm                   horse-drawn carriage rides, an                                     summer event features live music
the annual summer festival celebrates            stands selling fresh fruits and                  entertainment stage, and outdoor                                   and food trucks center around the
its 110th anniversary this year with a           vegetable and information booths                 movies help create holiday magic                                   “Truth Is Beauty” statue. Fourth
parade, a live music, food trucks and a          from community organizations.                    at Estudillo Plaza. First Friday in                                Thursdays, May through August
pie-bake-off. First Saturday in June             Wednesdays, April through October                December
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
JUNE 28, 2019                                                                                                                                                              7

                                                                Clockwise from top left: “Chime Way” in Joaquin Plaza is part of San Leandro’s focus on public art;
                                                                street musicians play at the 2019 Cherry Festival; a clocktower is the focal point for downtown’s
                                                                walkable restaurants and shopping ; a patron enjoys a trim at Goodfellas barbershop, one of many
                                                                services in downtown San Leandro.

                                                                for the city’s Portuguese history.
                                                                   Irmer’s Creekside Plaza Office Park—a 235,000            San Leandro
                                                                square foot, three-building Mediterranean style
                                                                complex directly across the street from BART—pur-           gets “Smart”
                                                                posefully invokes this Portuguese history, employ-
                                                                                                                            “Each city defines for itself how it will utilize
                                                                ing elements like arches and patterned tiles. The
                                                                                                                            technology, data and modern infrastructure to
                                                                project also called for a public greenway along the
                                                                                                                            deliver outcomes important to its community,”
                                                                adjacent San Leandro Creek. “Our tenants use it like
                                                                                                                            says San Leandro Chief Technology Officer
                                                                crazy,” he says.”
                                                                                                                            Tony Batalla. “San Leandro is focused on
                                                                   San Leandro Mayor Pauline Cutter says building
                                                                                                                            broadband, transportation, sustainability, public
                                                                and maintaining relationships like these is central
                                                                                                                            safety and enhancing the quality of life.”
                                                                to the city’s values and character. “We remain a city
                                                                committed to the community values of kindness,              FIBER OPTIC NETWORK – “Lit San Leandro” is a
                                                                mutual respect, and mutual benefit, even as we grow         state-of-the-art infrastructure that supports up
                                                                and change to address the needs of a new genera-            to 10GB ultra-high-speed Internet robust enough
                                                                tion,” she says.                                            to support cloud-based business operations and
restaurant offerings are diverse and growing, including                                                                     carry transportation and infrastructure data to
everything from Korean, Chinese, Mexican and Vietnam-         Public-private ethos                                          enable more efficient systems.
ese cuisines to a gastropub, sports bar, and Peet’s Coffee.   Art is another way the City partners with businesses          FIBER OPTICS MASTER PLAN – Future plans
                                                              for everyone’s benefit. Colorful murals adorn walls and       call for launching an inclusion program to
Developers as partners                                        electrical boxes on both public and private property. The     address the digital divide and incentivizing
A section of the downtown shopping area was built by          City also encourages each new development to include          fiber expansions in future commercial and
Innisfree Companies founder David Irmer. When Irmer           a piece of public art. “And then we’ve gotten out of the      residential developments.
first got a call about a project in the late 1990s, he had    way,” Kay says. “It’s been important to me that we don’t      FREE PUBLIC WIFI – Free public wifi makes
not strayed far from projects on the Peninsula and in his     play it safe if we’re taking on art—that’s contradictory to   social equity and public access key
home county of Marin, so he took several weeks to get to      the point of doing it in the first place.” Nowhere is that    components of a smart city.
know the city. The impression was indelible.                  bold stance more visible than the Tech Campus’s “Truth
                                                                                                                            BUS RAPID TRANSIT – The first BRT line in
    “Driving around, I saw well-cared-for homes, kids         Is Beauty,” a 55-foot-tall graceful female figure, selected
dressed neatly for school… people out using the parks—        by Westlake Urban. The community has embraced its             the Bay Area will run along East 14th St.
all the nuances of community,” Irmer recalls. Business        message that San Leandro is a place where women can           between Oakland and San Leandro BART.
people and residents he spoke with echoed his obser-          be both safe and powerful.                                    The technology prioritizes buses in traffic and
vations about San Leandro’s community values. Most of            The commitment to public art is right in the wheel-        expedites passenger boarding, making buses
all, Irmer found an economic development group com-           house of “The ’Dro” —an affectionate nickname                 function more like a light-rail system.
mitted to a vision of growth. Development projects are        coined by locals—as a place for makers and innova-            SMART STREET LIGHTS – The citywide system
typically rife with obstacles, he says, but the City of San   tors. The beautiful part, says Kay, is that the downtown      converted 4,000 light poles to LEDs linked
Leandro’s team “was encouraging, diplomatic, and help-        transformation, like the rest of the city’s 21st-century      by a network dashboard, where individual
ful. They said, ‘How can we help you to make a decision       update, is one-hundred percent authentic to San Lean-         lights can be monitored and controlled for
to come here?’ In 40 years of development, I’ve never         dro’s deep roots as part manufacturing town, part resi-       maintenance and public safety.
had a city come forward with that attitude.”                  dential community, and to its status as one of the most       BIKE AND PEDESTRIAN MASTER PLAN – The
     Other developers followed. Westlake Urban built the      diverse cities in the country. “This is fundamentally         plan recommends a network of high-quality
Tech Campus. Maximus Real Estate Partners is building         who we are. It’s not the latest fad in economic develop-      bicycle and pedestrian facilities to improve
a 687-unit apartment complex on mostly vacant land on         ment that we just dropped on top of a community—it’s          mobility, connectivity, safety, public health and
Alvarado Street. The project calls for replacing the adja-    genuine,” Kay says. “People here feel pride that this is      recreational opportunities.
cent Filarmonica Artista Amadora de San Leandro Mu-           a city that makes things, pride in our transformation         EAST BAY GREENWAY – New segments of the
sic Conservatory with a 4,300-square-foot conservatory        into an innovation and advanced-manufacturing hub,            bike-and-ped trail from Berkeley to Hayward
across the street—a plan to integrate the new develop-        and excitement about being a lively, welcoming place          will provide easy and scenic access to both
ment with existing city institutions and show deference       for people to live and work.”                                 San Leandro and Bay Fair BART stations.
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
8   SAN LEANDRO                                                                                                            SAN FRANCISCO BUSINESS TIMES

    San Leandro Development
     RESIDENTIAL

        1 Marea Alta & La Vereda        400 San Leandro Blvd.    200 Affordable Units   Complete
                                                                                                                  1

       2 SLTC Housing                   1600 Alvarado St.        197 Housing Units      Approved
       3 Eden Housing                   1604 San Leandro Blvd.   62 Affordable Units    Approved
       4 Alvarado-Antonio Apartments    899 Alvarado St.         687 Housing Units      Approved
       5 Broadmoor Village              311 MacArthur Blvd.      20 Townhome Units      Proposed
       6 Bancroft Housing               1388 Bancroft Ave.       Multi-Family Units     Proposed
     MIXED-USE
                                                                                                            Marea Alta
       7 The Davis @ 1188               188 E 14th St.           197 Housing Units      Proposed            1400 San Leandro Blvd.
                                                                                                            • 115 affordable housing units
       8 Town Hall Square               1199 E 14th St.          150 Housing Units      Proposed
       9 268 Parrott St.                268 Parrott St.          26 Condo Units         Approved
     MANUFACTURING/INDUSTRIAL
      10 Comstock Industrial            2388 Williams St.        160,000 sq ft          Complete
       11 San Leandro Business Center   100 Halcyon Drive        550,000 sq ft          Construction
      12 Marina Gateway                 2000 Marina Blvd.        327,000 sq ft          Construction
      13 DCT Industrial                 2001 Williams St.        72,000 sq ft           Complete
      14 Alvarado Commerce              2756 Alvarado St.        159,450 sq ft          Construction
     OFFICE & RETAIL                                                                                        La Vereda
      15 SL Tech Campus                 1600 Alvarado St.        264,000 sq ft office   Complete            528 W Juana Ave.
                                                                                                            • 85 affordable senior housing units
      16 Creekside Plaza                500 Davis St.            77,000 sq ft office    Approved
     HIGH-GROWTH AREAS
      17 Monarch Bay                    Shoreline                Housing, Hotel         Proposed
      18 Bay Fair Transit-Oriented      Bay Fair BART Station    Mixed-Use Development Specific plan
           Development

                                                                                                                                                        13

            Oakland International Airport
            Terminal 2
                                                                                                                           10

                                                                                                                                                   12

             17

                                                                                                                      17

           Monarch Bay
           Expand public park with recreational amenities
           • 200 room hotel                                                                   San Francisco Bay
           • 2 restaurants & banquet hall
           • 500 housing units
           • New Mulford-Marina library

                                                                                                                                                   MAPS4NEWS.COM
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JUNE 28, 2019                                                                                                 ADVERTISING SUPPLEMENT                  9

    4                                                                    7

                                                              5

  Alvarado-Antonio Apartments                                          The Davis @ 1188
  899 Alvarado St.                                                     1188 East 14th St.
  • 5.73 acre Transit Oriented Development                             • 197 housing units
  • 687 residential units mix of studios, 1, 2, and 3 bedrooms         • Specialty grocer and retail

                                                                                                 9

                                    7                         6
   4                            8

                   16

             15
                        1               9                                                      Parrott St.
                                                                                               268 Parrott St.
                                                                                               • 26 residential units
                                                      E

                  16
                   2        3
                                                       14
                                                          t
                                                          h
                                                          St
                                                              .

                                             4

                                                                                                 18

                                            14                                                 Bay Fair Transit Oriented Development
                                                                                               Bay Fair BART Station
                                                                                               • Guide for future development of a sustainable,
                                                                                               vibrant, walkable, and safe transit oriented village
                                                                                               with a diversity of land uses serving local and
                                                                                               regional populations.
                                                                  11

                                                                                                                    18

        11                                                                     12

   San Leandro Business Center                                               Marina Gateway Industrial Center
   100 Halcyon Dr.                                                           2000 Marina Blvd.
   • 550,000 sq ft of Class A Industrial in 3 buildings                      • 327,000 sq ft Class A Industrial Building
   •Public improvements and 4 large murals                                   • Torani syrups bringing 150+ jobs
TRANSFORMING INTO A NEXT-GEN CITY - Bizj
10    SAN LEANDRO                                                                                                                     SAN FRANCISCO BUSINESS TIMES

                                                                                                                                                                         SFBT / TODD JOHNSON
     INCLUDED IN THE PROPOSED MONARCH BAY MASTER PLAN
      n 220-room hotel                        n 147 houses
      n Two new restaurants                   n An 18-acre public park
      n 280 units of multi-family housing     n New library
      n 53 townhomes                          n Golf course
                                                                                            Above: Scott Cooper of Cal-Coast Development at the San Leandro shore.
                                                                                            Left: Proposed development for the shoreline.

                              SHORELINE

           Monarch Bay: San Leandro’s
           Coastal Transformation
          E
                    veryone’s drawn to the water—it’s beautiful, majestic, and tran-     of market rate, affordable and workforce housing—285 multifamily
                    quil,” says Scott Cooper, vice president of development and ac-      units, and 200 single-family and townhome units—to accommodate
                    quisition with Cal-Coast Development. Cooper has been working        the growth of the city’s employment sector and address regional hous-
                    hand-in-hand with City staffers, the City Council, and San Lean-     ing shortages. A new 2,500 square foot Mulford-Marina Branch Library
                    dro residents on a vision to transform the waterfront and marina     more than doubles the size of the existing branch and provides opportu-
           into a destination where waterfront restaurants, shared outdoor spaces,       nities for community gathering and nature programs.
           a new hotel, and desirable housing will enliven and rejuvenate the city’s        The project is 10 years in the making, including environmental impact
           shimmering expanse of San Francisco Bay shoreline.                            reports and feasibility planning in addition to the extensive community
               “San Leandro is working to transform the northern portion of our wa-      input. Cooper says working with the City has helped smooth the way
           terfront, providing a range of amenities for the                                                           during the long process. “They understand
           whole community,” said Katie Bowman, San Le-
           andro’s economic development manager.
                                                              Cal-Coast’s Scott Cooper                                the hurdles that developers face,” he said. The
                                                                                                                      project is focused on being sustainable and
               The proposed master plan for the Mon-           says working with the                                  resilient, physically as well as financially—the
           arch Bay Shoreline Development Project                                                                     design of everything from the hotel to the
           includes an 18-acre public park space that          City has helped smooth                                 park takes into account sea level rise and the
           features pedestrian promenades and public                                                                  commercial elements are structured to sup-
           plazas, converts the marina basin into an              the way during the                                  port the park and other public amenities.
           aquatic park and upgrades a public boat-
           launch area. Two citizens advisory commit-
                                                                 long process. “They                                     Restaurants and a hotel will form the core
                                                                                                                      of commercial tenants. Two new restaurants,
           tees worked closely with the staff and devel-       understand the hurdles                                 including one with an upstairs event space,
           oper to inform the project proposal. “The                                                                  and a small market or café will join the long-
           feedback from the community was, ‘Let’s              that developers face.”                                time local favorite Horatio’s as waterfront eat-
           make this something everyone can use,’” says                                                               ery options. In addition, a 220-room hotel is
           Bowman. “Our residents fully utilize the existing Marina Park to the          planned on Monarch Bay Drive, providing a second hotel option in the
           south and there’s a diverse contingent—including kayakers, dragon boat        area. As the city grows, demand is increasing for comfortable hotels near
           groups, and a Hawaiian outrigger canoe group—who would enjoy in-              both Oakland Airport and San Leandro’s business and industrial centers.
           creased access to the shoreline.”                                             “We have multinational businesses who have clients and staff across the
               New bike lanes will connect to the Bay Trail, the scenic regional mul-    world,” says Bowman. “They are always looking for a great business class
           tiuse pathway. The executive golf course design will bring a modern up-       hotel.”
           grade to the existing nine-hole course on the land, Bowman says. The             This year, the focus is on completing development agreements and
           park, whose concept has been designed by Gates and Associates land-           getting project entitlements. Construction will follow, including formi-
           scape architecture, will offer opportunities to relax and reflect, with in-   dable engineering tasks like new infrastructure and a large-scale grading
           terpretive nature signage, public art and historic memorials. The new         operation to protect against sea-level rise.
           park will return over 300,000 square feet of parking lot area to green           Developers hope to break ground by the end of 2020 and move in
           space. “It’s a transformation that will bring nature back to this portion     the first residents by 2022. Cooper says this public-private venture will
           of the shoreline and make it more approachable for all kinds of users,”       create a self-sustaining commercial district while also serving the public.
           Bowman says.                                                                  “The City is very forward-thinking and very pro-development,” he says.
               The development, named for the butterfly whose local breeding             “They are definitely thinking into the future and making that a part of
           grounds are one of only a few in the region, proposes to include a mix        the planning process today.”
JUNE 28, 2019                                                                                                                               ADVERTISING SUPPLEMENT                     11

               TRANSIT-ORIENTED DEVELOPMENT

Bay Fair: A Vibrant Transit Village Is Born
Opportunity Zone primes transformation from mall to human-scale neighborhood

A
             n East Bay institution is getting a 21st-century                                                                    The density will concentrate in the central area near
             update. After an intensive community-based                                                                       BART, with building heights getting lower as develop-
             planning process, in 2018 San Leandro adopt-                                                                     ment gently integrates with the surrounding residential
             ed a plan to transform the Bay Fair neighbor-                                                                    neighborhoods, according the plan, which estimates up
             hood—the mall and surrounding areas—into                                                                         to 2,500 housing units, 300,000 square feet of office and
a vibrant transit village. The shopping plaza has been a                                                                      an evolving retail picture as that sector’s space needs con-
local destination since its opening in 1957, and, buoyed                                                                      tinue to adapt to online sales. “We were careful not to be
by its BART-station location, has remained a lively retail                                                                    too prescriptive in our language,” Liao says. “It’s import-
center even as retail trends have shifted. It is currently                                                                    ant to let the market dictate exactly the right balance of
anchored by Target, Macy’s, Old Navy and Bed, Bath                                                                            housing to commercial, office and retail.”
and Beyond, and is home to popular amenities like the                                                                            The project’s designation as an Opportunity Zone will
16-screen Century Theater, a 24-Hour Fitness and a Sat-                                                                       help projects get funded. In addition, fewer landowners
urday farmer’s market.                                                                                                        and larger size parcels compared to traditional devel-
     But malls everywhere are looking to update their                                                                         opment contribute to a smoother land-acquisition path
                                                                Conceptual Bay Fair Plan area development scenario.
land use model to be more relevant, says Tom Liao, San                                                                        for developers. But what’s really unique about the Bay
Leandro’s community development director. “The vision                                                                         Fair project, Liao says, is the public-private cooperation.
that emerged for the Bay Fair area is a robust, high-den-          “There’s been a broad-                                     Some land is owned by BART, some parcels cross into
sity, mixed-use neighborhood,” Liao says. “Grids of                                                                           unincorporated Alameda County, and Madison Mar-
smaller blocks create a community and a self-sustaining,           based coalition working                                    quette owns the Bayfair Center mall; the Metropolitan
human scale.” The plan calls for open spaces like parklets                                                                    Transportation Commission funded the plan. Unlike
and pedestrian areas, and community gathering spots
                                                                  together from the start.”                                   most privately-owned projects, he says, “Many entities
for summer concerts and festivals—spaces that create                   TOM LIAO, SAN LEANDRO COMMUNITY                        have a stake in us succeeding—there’s been a broad-
a sense of place to attract residents, workers, businesses                  DEVELOPMENT DIRECTOR                              based coalition working together from the start.”
and the surrounding community.                                                                                                   With the planning process now complete, over the
     It’s a model that is at once a mobility plan, a housing    and transit. That includes the Alameda County Transpor-       next several years the City is addressing nitty-gritty is-
solution with market-rate and affordable offerings, and,        tation Commission’s extension of the East Bay Greenway,       sues, like amending zoning codes to implement higher
with its low-carbon, transit-oriented design, a climate-ac-     a regional bike and pedestrian path that will go right by     density development. The plan unfolds across 2035,
tion strategy. BART and AC transit lines on East 14th           the BART station. “That’s a game changer,” Liao says. “It     but it’s already off and running, with one large parcel
Street will connect with first- and last-mile solutions, like   incentivizes people to get out of their cars and creates a    already on the market. “The pace has already exceeded
bike rentals and bike racks, to get people between home         nice, clear path to the planned village area.”                our projections,” Liao says.

                                                                                                           Be SUPPORTED
                                                                                                           BY A COMMUNITY
                                                                                                           INVESTED IN
                                                                                                           YOUR SUCCESS
                                                                                                           Be HERE
                                                                                                           A multi-anchored shopping center with a weekly
                                                                                                           Farmers’ Market, Century Theatres, Macy’s, Target,
                                                                                                           Starbuck’s, Kohl’s, Old Navy, Ulta Beauty, DSW,
                                                                                                           PetSmart, Bed, Bath & Beyond and 24 Hour Fitness.

                                                                                                           Leasing Contact:                             www.shopbayfair.com
                                                                                                           Richard Wolf, CLS, CRX
                                                                                                           Senior Vice President, Leasing
                                                                                                                                                               @bayfaircenter
                                                                                                           Richard.Wolf@MadisonMarquette.com
                                                                                                           323.602.5312 | 213.793.1010                         bayfair_center
12   SAN LEANDRO                                                                                                                     SAN FRANCISCO BUSINESS TIMES

                                                                                                                                                  The Tech Campus boasts
                                                                                                                                                       modern office space
                                                                                                                                                     with bay and hill views
                                                                                                                                                    and amenities that tech
                                                                                                                                                     companies expect—all
                                                                                                                                                   in easy walking distance
                                                                                                                                                  to BART and downtown’s
                                                                                                                                                 diverse restaurant options
                                                                                                                                                            and brew pubs.

                                   OFFICE

      Tech Campus Launches
      Era of the “Smart City”
      Tech Campus and Lit San Leandro spur the city’s innovation economy

      I
           t was 2011, and OSIsoft, one of San Leandro’s                                                                tech. Designed to LEED Gold standards, the struc-
           biggest employers, was growing. The global             “Available office space                               tures include cutting-edge materials that improve
           software company provides a variety of indus-
           tries with sophisticated data monitoring and
                                                                  of this quality, quantity                             energy efficiency and the tenant experience. For
                                                                                                                        example, the project used View Dynamic Glass,
           management systems. Dr. J. Patrick Kennedy,             and central location is                              a smart window system that optimizes natural
      the company’s founder and CEO, a longtime San                                                                     light by automatically adjusting window tint to the
      Leandro resident himself, began working with the              hard to find in other                               amount of sunlight. “There’s a real focus on tying
      City: OSIsoft would be the anchor tenant for a new                                                                into innovation and technology.” And, she adds, it
      Class A office park called the San Leandro Tech                 Bay Area cities.”                                 helps that the City has embraced and supported
      Campus, and Kennedy would invest in a state-of-                                                                   the new development. “That makes a huge differ-
      the-art fiber optic loop to support the high-speed,              JESSICA SMITH, WESTLAKE URBAN                    ence for developers and businesses who want to be
      high-performance Internet that his company re-                                                                    here,” she says.
      quired. Importantly, Kennedy would share the ben-
      efits of his technology-infrastructure investments         Bringing the campus to life                            A community presence
      with the City.                                             As Lit San Leandro’s fiber lights up with users,       In addition to incorporating state-of-the-art
          Today, the new Tech Campus, located directly ad-       Phase II is starting to come to life with tenants.     building features, Westlake Urban made a bold,
      jacent to the Downtown San Leandro BART station,           Ghirardelli Chocolate Company, based in San            choice: installing “Truth Is Beauty,” a 55-foot tall,
      is the first major commercial development approved         Leandro since the 1960s, recently moved its cor-       13,000-pound statue of a graceful female figure at
      and completed under the City’s acclaimed long-term         porate headquarters into 22,000 square feet—the        the center of the new campus. Inscribed with the
      downtown transit-oriented development plan, which          building’s entire top floor. “We are excited to be     question, “What would the world be like if women
      connects high-density development to BART, bus             relocating part of our organization to the new         were safe?” in 10 languages, the sculpture brings hu-
      rapid transit along East 14th Street and an improved       Tech Campus, and to play a part in this exciting       manity to the development. Westlake Urban, whose
      network of bicycle and pedestrian paths. OSIsoft has       redevelopment of San Leandro,” Ghirardelli pres-       president and CEO are both women, says that in
      moved into Phase I, its new 132,000 square foot head-      ident and CEO Joel Burrows said in a statement         addition to the female empowerment message, the
      quarters; the second building—Phase II—is complete         on LinkedIn.                                           artwork was selected as “an iconic emblem of the
      and partially leased; and two more phases of the cam-         Available office space of this quality, quantity    transformation that is taking place in 21st century
      pus are entitled, according to developers Westlake Ur-     and central location is hard to find in other Bay      San Leandro,” telegraphing not just the technology,
      ban, a subsidiary of Westlake Reality, a family-owned      Area cities, says Jessica Smith, Westlake Urban        but San Leandro’s renaissance as the contemporary
      real estate investment and management firm.                senior vice president for portfolio and asset man-     maker center at the heart of the Bay Area.
          The fiber optic loop became Lit San Leandro, a         agement, and often costs considerably more. The           The community has gotten behind the sculp-
      public-private partnership that has helped transform       Tech Campus boasts modern office space with            ture, with the San Leandro Improvement Asso-
      San Leandro into a state-of-the-art high-tech city. “Lit   bay and hill views and amenities that tech com-        ciation partnering with Westlake Urban, OSIsoft,
      San Leandro has a bold vision that allows both public      panies expect—collaboration spaces, connected          Kaiser Permanente and others to host “Truth
      and private innovation to flourish” says Tony Batalla,     conference rooms, priority bike and scooter park-      Thursdays,” a festival with live music and food
      the San Leandro’s chief technology officer. While the      ing. It’s all in easy walking distance to downtown’s   trucks encircling the statue.
      City owns the conduit in the ground, private entities      diverse restaurant options and brew pubs and to           “We love having her as the centerpiece of our
      own the fiber optic strands and lease them to Internet     more than 1,000 new housing units on the way. In       progressive and diverse city,” says Mayor Pauline
      service providers, who then sell gigabit broadband         addition, the building provides opportunities for      Cutter. “‘Truth Is Beauty’ aligns with our commu-
      Internet to more than 350 local businesses. The City       external signage facing BART train riders or com-      nity’s values—for personal safety, for treating ev-
      owns 10 percent of the fiber strands and has used them     muters approaching the station from downtown.          eryone in our community with kindness, and for
      to connect public facilities and schools, launch free         And “Tech Campus” isn’t just a name, Smith          the importance of innovation and economic op-
      public Wi-Fi and build a “smart” street light system.      says—the building materials themselves are high-       portunities.”
JUNE 28, 2019                                                                                                                        ADVERTISING SUPPLEMENT                        13

Students from PilotCity, which operates San Leandro’s Workforce Incubator program, pose with MC Hammer at the 2019 East Bay Innovation Awards ceremony.

Training the Next-Gen Workforce
San Leandro’s innovation engine is powered by local education

S
          an Leandro Mayor Pauline                                                          maximize natural lighting and heating.            Sustainability is one of San Leandro’s
                                                        EDUCATION
          Cutter wants for her city’s                                                       The structure is used to train over 2,000     central values, Mayor Cutter says, tick-
          young workforce no less than                                                      electricians. “We wanted to invest in our     ing off some of the City’s 17 sustainabil-
          what she wants for her own          es he saw taking place in his hometown,       apprentices and journeymen to give them       ity goals. “Next-gen workers really care
          grown children: a sustain-          and he saw an opportunity: If the city’s      the new technologies and experiences          about carbon footprint issues, but it’s hard
able, livable city where they can build       own young people received training in lo-     they’ll have in the new renewable energy      to make a difference on your own. We
meaningful careers. “The technology           cal high-growth industries, the innovation    fields,” Victor Uno, business manager of      can have a greater impact on sustainabil-
and innovation that we’re doing here is       ecosystem would be complete. Lee worked       IBEW Local 595, told ElectricTV.net. The      ity when we do it together as a city,” she
exciting and people want to be a part of      with the Chamber of Commerce to cre-          center often partners with other training     says, adding, “I think that’s part of what’s
it,” say Mayor Cutter. That’s why the City    ate PilotCity. Launched in 2015 with 27       and civic organizations to support tech-      drawing a lot of people to—and back to—
supports developing the next generation       students and 18 employers, the program        nology and sustainability.                    San Leandro. We’re looking to the future.”
of workers for its growing high-tech and      has now trained more than 1,000 students
maker economy. It partners with several       from San Leandro and surrounding cities,
training programs that connect its edu-       and continues to innovate, including add-
cation and business sectors early on, and     ing the Workforce Incubator and Industry
keep them connected, with training that       Incubator programs, which bring select
is directly applicable in San Leandro’s in-   students to onsite, project-based company
                                              internships. The program won the 2018
“We can have a                                East Bay Innovation Award in the educa-
                                              tion category.
greater impact                                    The Network for Teaching Entrepre-
                                              neurship, or NFTE, a national organi-
on sustainability                             zation, fuels the innovation economy by
                                              encouraging and developing new entre-
when we do it                                 preneurial talent. Recently relocated to
together as a city.                           San Leandro, the Bay Area office works
                                              with students from across the region, in-
                                                                                                                BUILT WITH INTEGRITY
I think that’s part                           cluding San Leandro High School’s Acad-
                                              emy for Business and Finance. Students
of what’s drawing                             learn entrepreneurial thinking and start-
                                              up skills and can compete in the Youth
a lot of people to—                           Entrepreneurship Challenge, a national
and back to—San                               business-plan competition. Students are
                                              guided by NFTE’s Teacher Corps and
Leandro. We’re                                supported by local entrepreneurs and
                                              business people.
looking to the                                    Like other professional arenas, the
                                              trades also must stay current. When the
future.”                                      San Leandro-based Northern California
PAULINE CUTTER,                               chapters of the International Brotherhood
MAYOR, SAN LEANDRO                            of Electrical Workers (IBEW) and Na-
                                              tional Electrical Contractors Association
                                              needed to relocate, the unions seized the                   RETAIL – GROCERY – FOOD SERVICE – BREWERY/TAPROOM
novation sector: high tech, the trades and    opportunity to address changes in their                         FOOD PRODUCTION – FINANCIAL – COMMERCIAL
entrepreneurship.                             industry. The result is the Zero Net En-                              WBENC-Certified Women Owned Business
   San Leandro native Derick Lee jump-        ergy Center—a state-of-the-art training
started the inclusion of native San Lean-     facility that produces as much energy as it
                                                                                                                           Five Star Fixtures – Custom Cabinetry
drans into the local economy with Pilot-      uses, meeting California’s energy-reduc-
City, a work-based learning program that      tion targets 17 years ahead of schedule.                                            www.fivestarfixtures.com
connects high schools with high-tech          The building maximizes energy efficien-
companies on projects like drones, virtual    cy, generates renewable energy through                                1066 Beecher Street, San Leandro, CA 94577
reality and robotics. After graduating from   solar panels and wind turbines, and has                                     (510) 430-8404 | efainc.com
Cal Poly, Lee was excited about the chang-    smart features like vented windows that
14   SAN LEANDRO                                                                                                                   SAN FRANCISCO BUSINESS TIMES

                    WOMEN IN BUSINESS

       Women Drive
       San Leandro’s
       Transformation
       Female-led companies are a visible force
       in the city’s business community
       The power and grace of San Leandro’s central “Truth Is Beauty” statue is
       undeniable. Artist Marco Cochrane has described the 55-foot-tall work as “a
       woman expressing power and energy” and hoped it would spark conversations
       about equality. Tech Campus developers Westlake Urban, a woman-owned,
       woman-run business, selected the piece, and the City—led by Mayor Pauline
       Cutter for the past six years—celebrates the statue’s bold presence with “Truth
       Thursdays” and other festivals. The statue’s message also resonates with San

                                                                                                                                                                             SPENCER BROWN
       Leandro’s large number of female business leaders and owners, whose are a
       visible force in the business community. These leaders are as varied as their
       companies, but all celebrate female leadership and a values-driven workplace.

       Porifera
                                                                                       useful with it,” she says, so she and her team acquired a license from
                                                                                       the Lab and in 2009 started Porifera.
                                                                                           After initial grants from NASA and DARPA, Bakajin and her team
                                                                                       continued innovating, developing a process that uses their proprietary
                           “That’s what we need—                                       membrane to form concentrates. The technology has applications
                                                                                       across a variety of industries. It concentrates food while preserving
                            to see role models.                                        taste, color and nutrition to an unprecedented quality, creating vast
                             Leadership becomes                                        opportunities for food and beverage manufacturers. Bakajin has forged
                                                                                       partnerships with the Departments of Defense and Energy and the
                             normal when someone                                       California Energy Commission. NASA is using some of the high-tech
                            is just there doing it.”                                   membranes to convert astronaut waste to potable water.
                                                                                           Bakajin is accustomed to being a female in a male-dominated field.
                         OLGICA BAKAJIN, CEO AND FOUNDER, PORIFERA                     At first, she resisted labels. “I wanted to be a physicist, not a ‘woman
                                                                                       in physics’,” she recalls. But over time her attitude evolved. Now, she

       A
             ptly named for the sponge family, organisms whose bodies                  acknowledges the special skills and challenges women bring to the
             purify water, Porifera makes membranes that use osmosis to pull           workplace. “Especially after you’ve had kids, you figure out how to be
             water out of liquids— “very complex liquids that usually clog or          efficient because you have to,” she says. She mentors younger women
       foul other systems,” explains CEO and founder Olgica Bakajin. Baka-             to let know them know they can pursue both family and a rewarding
       jin earned a doctorate in physics at Princeton, then spent a decade at          career. Attending Chamber of Commerce functions, she noticed a
       Lawrence Livermore National Lab, where she helped develop carbon                lot of other women business leaders in San Leandro. “That’s what we
       nanotube membranes, a powerful natural filtration technology. “We               need—to see role models,” she says. “Leadership becomes normal
       wanted to get this technology out into the world and do something               when someone is just there doing it.”

       Torani                                                                           ny, including the founders’ granddaughter, Lisa Lucheta, who chairs the
                                                                                        company’s board.
                                                                                            Those family values extend to Torani’s workforce. After years of steady
                                                                                        expansion, the company finally outgrew its South San Francisco base, so
                            “Our goal was 100                                           leaders looked for a place where they could grow, but also bring along their
                                                                                        workforce, many of whom live in the East Bay. “Our goal was 100 percent
                             percent retention…                                         retention,” said Dulbecco, a Stanford M.B.A. who is also part owner of the
                                                                                        company. They surveyed their options in the region. “San Leandro was the
                             San Leandro was the                                        sweet spot,” she says. They are excited to join an established community of
                             sweet spot.”                                               food manufacturers, like Ghirardelli Chocolate and Mi Rancho, and be part
                                                                                        of the city’s diverse new maker economy. The company heads to its new
                            MELANIE DULBECCO, CEO, TORANI                               327,000 square foot headquarters later next year.
                                                                                            Torani’s central corporate ethos is creating opportunity—for its work-
                                                                                        force and the surrounding community—so Dulbecco says they plan to build

       T
            rying to explain how a female-led business is different, says Melanie       relationships with local schools to offer apprenticeships and internships and
            Dulbecco, who’s been Torani’s CEO for 28 years, “It’s like asking a fish    provide growth opportunities for their team members as well.
            how it breathes water.” The Italian syrup maker was launched in North           If opportunity is the soul of the company, flavor remains its heart. Natu-
       Beach by husband-and-wife team Rinaldo and Ezilda Torre in 1925, then            rally, the CEO can’t name just one favorite: black and white chocolate syrups
       run by Ezilda after Rinaldo’s sudden death in the 1930s. Today, Torani           in coffee, balsamic fig in sparkling water, and white peach in champagne
       prides itself on being a values-driven, women-led family-owned compa-            cocktails. “If I were having a celebratory drink, I’d definitely go for that one.”
JUNE 28, 2019                                                                                                                 ADVERTISING SUPPLEMENT                       15

     Columbia Cosmetics
                                                                                        our goal, which is to have this place be great not just for the people we sell
                                                                                        to, but inside—where people are happy to come to work.” The success of her
                                                                                        approach can be seen in loyal customers, a strong reputation for quality, and
                                                                                        employees who have remained with the company for decades.
                                   “Companies need to                                       Cosmetics is a female-dominated industry, and Rendel has seen similar
                                                                                        values in the numerous woman-run business she works with, many of
                                    move forward at all                                 which have grown into lucrative companies. As women battling daily chal-
                                     times, and that’s                                  lenges, she says, “They’re nurturing their families and their businesses. They
                                                                                        know what they need from people and they find a way to make it happen.”
                                     also what San                                           When Rendel was looking for home base back in 1982, San Leandro
                                                                                        made sense. “It was in the center of everything,” she says. “It’s close to my
                                     Leandro is doing.”                                 home, it’s close to freeway, it has the airport, where a lot of my customers fly
                                     RACHEL RENDEL, CEO AND OWNER OF                    in. It’s easy to meet customers in San Francisco. It fit the puzzle I needed.”
                                      COLUMBIA COSMETICS                                Her customers, often based in major cities, love the easy access of Oakland
                                                                                        Airport.

       M
               y business was like my first child,” says Rachel Rendel, CEO and own-        Rendel sees Columbia’s growth trajectory mirrored in San Leandro.
               er of Columbia Cosmetics, which manufactures high-end cosmetic           “It’s like a bicycle. If you keep pedaling you’re going to get somewhere. You
               lines for custom brands. “Every aspect was very important to me and      stop pedaling, you’re going nowhere,” she says. “Companies need to move
        I wanted to build it with a team of people who felt like family.” The result,   forward at all times, and that’s also what San Leandro is doing.” Recently,
        she says, is a team that works hard together and is proud of delivering         she pedaled her way to expansion, buying the building two doors down. “I
        superior products and services. And, she stresses, “We never lose sight of      really didn’t want to leave the city,” she says.

     Eric F. Anderson                                                                        UrbanBloc
                              “This maker                                                                                “Women in the
                               movement is great.                                                                         still-emerging
                                It’s bringing back a                                                                      modular-building
                                wave of people who                                                                        industry are
                               want to work with                                                                          rare.”
                              their hands.”                                                                            MARTHA TRELA, CEO AND CO-OWNER,
                                                                                                                    URBANBLOC
                    KRISTIN ANDERSON, CEO, ERIC F. ANDERSON

           K                                                                              T
                  ristin Anderson, CEO of Eric F. Anderson, the fami-                           he Yard at Mission Rock, a gathering place for Giants
                  ly-owned commercial construction business started by                          fans, is built from industrial-chic “upcycled” shipping
                  her grandfather Eric, a Swedish carpenter, has seen the                       containers made by UrbanBloc. The San Leandro com-
           edge of San Leandro’s industrial district develop into a busy                  pany also built two kiosks at Oakland’s popular Hive complex.
           shopping plaza and hub for artisanal and high-tech entre-                      Martha Trela, co-owner and CEO, brings more than two
           preneurs since the business relocated here in 1989. “This                      decades of executive experience to the entrepreneurial en-
           maker movement is great,” she says. “It’s bringing back a                      terprise, which she started in 2014 with her business partner
           wave of people who want to work with their hands and build                     and chief innovation officer, Jerry Jameson, an architect and
           something. It’s driving the trades to grow again.” She’s also                  furniture maker with a strong design-build skillset.
           watched the downtown getting built up to accommodate                               From an operational standpoint, San Leandro was a perfect
           the new generation of workers. “There are restaurants and                      location, Trela says. “We’re close to the port, so there’s easy
           breweries and it’s taking on a new vibe of younger people,”                    access to get containers to and from the factory. When you’re
           she says.                                                                      dealing with these giant 40-foot steel boxes, that’s fantastic.”
               Grocery retailers have been the company’s niche market                     And, she adds, San Leandro’s manufacturing infrastructure
           throughout its lifetime. But Anderson especially loves building                includes key supply houses, including electrical, plumbing and
           smaller, more personal endeavors, like The Cooler, a craft beer                construction businesses.
           tavern and bottle shop in downtown San Leandro. “Those are                         Finding a property owner to take a risk on a new business
           really rewarding projects, to be part of making someone’s life                 can be tough, Trela says, but the City was a supporter at every
           dream come true,” she says. The company also recently built                    step, first at the Gate510 complex, where a short-term lease
           an Amazon Go, the high-tech retail store where customers                       helped the partners launch the company, and later, helping
           scan their phones as they walk in, then enjoy frictionless                     them land their current Alvarado Street lease. “They really
           checkout. “Learning how to integrate technology into the                       went to bat for us,” she says, personally telling the landlord that
           business was an important step,” she says. “That’s part of where               UrbanBloc was a great fit for the property and city’s contempo-
           we’re taking the company overall – evolving to respond to the                  rary maker culture.
           types of projects in demand today.”                                                San Leandro’s growing number of women-owned business-
               The company has evolved in other ways. In the early                        es is just another dimension of the city’s broader acceptance
           years, the only women in the office were secretaries. “That                    of new ideas and concepts, Trela observes. Women in her
           was just 30 years ago,” Anderson marvels. Today, women                         still-emerging modular-building industry are rare, and her
           play key roles, including two of the owners. She hopes to                      day-to-day role takes her to other male-dominated business
           bring in more women, many of whom have optimal skillsets                       like plumbing and electrical supply houses. But she’s received
           for today’s high-tech construction engineering and project                     broad respect for her role as the company’s business lead, and
           management, she notes. How would her grandfather react?                        the company was recently honored with a 2019 StopWaste
           “He’d be very proud seeing the legacy of the Anderson name                     Business Efficiency Award for outstanding achievements in
           after three generations,” she says. “Integrity, honesty, and                   waste reduction. “Mostly,” she says. “I just think about being
           being good contractors—those sound like buzz words but we                      a good, fair, honest business partner—with our suppliers, our
           still live and grow and change by those core values.”                          customers and our employees.”
16     SAN LEANDRO                                                                                                                          SAN FRANCISCO BUSINESS TIMES

                                     GATHERING PLACES

 Brewing up innovation
 San Leandro’s breweries are leaders in the craft beer revolution

L
          ike a lot of people, Nico Freccia
          started drinking beer in college.
          But when he discovered home
          brewing in the 1990s, every-
          thing changed. “I fell in love with
the creativity of it, the art of it, the new
flavors that could be created,” Freccia
says. In 2000, working with his friend
and fellow brewer Shaun O’Sullivan, he
launched 21st Amendment Brewery in
San Francisco, where the pair experi-
mented with seasonal ingredients and
menu-coordinated flavors.
    But as what Freccia calls “the golden
age of craft beers” took hold, the pop-
ularity of 21st Amendment’s unique,
small-batch inventions grew, so the
brewery also needed room to grow.
The East Bay, where both owners live,
seemed natural. They quickly focused
on San Leandro. “The location is fantas-
tic. It’s close to the freeway, it’s close to
Oakland Airport, it’s easy to get into San

                                                                                                                                                                                       DRAKE’S
Francisco and to the Peninsula. So it’s
a great location for us for shipping and
also for our employees,” Freccia says.          Drake’s Barrel House offers a rotating selection of up to 22 beers on tap.
    They took over the old Kellogg’s fac-
tory that produced Pop Tarts and Frost-            that had transported supplies become          corner of San Leandro. Just across the     Martin bought Drakes in 2008 with his
ed Flakes for three decades and built              tables and they “plopped” a bar in the        brewery’s back fence, Drake’s Brewing      business partner Roy Kirkorian, it was
a 95,000 square foot brewery and tap               center of their production space. Later,      Company occupies 22,000 square feet        a perfect fit—the East Bay natives were
room. “To be able to come into this great,         they built out the space further using        of the former Plymouth factory that        ready to invest in the business they
traditional and very American manufac-             the shipping containers their packaging       houses Gate510, an innovation hub.         knew and loved. “I knew the beer had
turing facility and turn it into something         equipment arrived in. “We continue to         Now distributed statewide, Drake’s was     always been awesome,” Martin told the
that’s also quintessentially American and          have the tap room blossom naturally out       an early leader in the microbrew revo-     Oakland Tribune in 2011. “The business
San Leandro, and do manufacturing                  of our space,” Freccia says, “and the San     lution. The company had gained a rep-      just needed love and money.”
with a 2019, modern-day twist—it’s been            Leandro regulars who have been com-           utation for quality as a Berkeley-based       The pair stayed focused on top-qual-
a lot of fun,” Freccia says.                       ing by since we opened are enjoying           solo operation started in 1989 by former   ity California-style ales and slowly in-
    The brewers extended the manufac-              being a part of it. It’s like watching your   Triple Rock brewmaster. But sales had      creased production, marketing and their
turing spirit when they established the            neighbor’s kid grow up.”                      dropped off after Lind sold the compa-     Gate510 footprint. In 2011 they opened
Tap Room in 2015. White-oak crates                    Neighbors are important in this            ny. So when Triple Rock founder John       Drake’s Barrel House Retail Store and

     A Tasting Menu of San Leandro Eateries                                                                                                  KISMAT INDIAN CUISINE Opened in
                                                                                                                                             the Bay Fair neighborhood just this
                                                                                                                                             year, the typical menu of southeast

     S
           an Leandro’s restaurant scene                                                                                                     Indian cuisine has already racked
           reflects the community—in both its                                                                                                up over 100 five-star online reviews.
           cultural diversity and its growing                                                                                                Plenty of parking and affordable
     density. This selection highlights some                                                                                                 prices make Kismat the new go-to
     local favorites, some critics’ choices, and                                                                                             spot when San Leandrans need
     a few of the city’s newest establishments.                                                                                              their chicken tikka masala fix. 15099
                                                                                                                                             Hesperian Blvd, Suite A.
     BLUEBIRD PIZZERIA High-quality,
     fresh ingredients go into Bluebird’s                                                                                                    MAEJOO Despite its tiny, uber-ca-
     New York-style thin-crust pies – pro-                                                                                                   sual dining room, this Korean eatery
     nounced “authentic” by hundreds of                                                                                                      has distinguished itself with the
     online reviewers. Long waits can be                                                                                                     locals thanks to consistently great
     the price to pay for San Leandro’s                                                                                                      food. Favorites include barbecue,
     favorite pizza; Bluebird suggests                                                                                                       fried chicken, and bibimbap. 185
     calling in advance for faster service.                                                                                                  Pelton Center Way.
     496 East 14th St.                                Grilled chicken from Papaito’s Rotisserie and microgreens from Top Hatter’s.
                                                                                                                                             MOUSSAKA MEDITERRANEAN
     CINCO TACO BAR Diners really can’t                                                                                                      KITCHEN Named for the savory
                                                     FUSION DELIGHT The giant, Hong-              KENDEJAH This Liberian restaurant          Greek meat and eggplant casserole,
     go wrong with any of San Leandro’s
                                                     style dim sum house offers some              gets lot of attention for being the        diners will find a mix Mediterra-
     numerous authentic Mexican cui-
                                                     fun, Instagram-able innovations like         only instance of this cuisine in the       nean-region favorites on the menu.
     sine options. Cinco Taco Bar is nota-
                                                     adorable piggy buns and purple yam           Bay Area, but critics and Yelpers          Fresh ingredients and generous
     ble for its hand-pressed, fresh-daily
                                                     balls. Traditional Cantonese fare            agree that it’s the food that keeps        portions are served up in a contem-
     tortillas and contemporary, street-
                                                     rounds out the main lunch and dinner         people coming back. Expect big             porary interior. 599 Dutton Ave.
     food vibe. 15100 Hesperian Blvd.,
                                                     menu. 699 Lewelling Blvd., Ste. 212          flavors and a warm, family-run atmo-
     Suite 308a
                                                                                                  sphere. 197 Pelton Center Way.*
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