UBS ARENA MADE FOR MUSIC, BUILT FOR HOCKEY - Advertise with Sports Business Journal
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UBS ARENA they’re in that area, such as con- cession markets and restrooms” said Hank Abate, President of Oak View Group Facilities and UBS Arena. MADE FOR MUSIC, BUILT FOR HOCKEY “Islanders fans and visitors to UBS Arena will be the beneficia- ries of an experience that is highly personalized and puts control When UBS Arena, the $1.1 billion, entry lanes having a rear plate The Ultimate in the palm of their hand,” said privately funded venue at Belmont scanner. The lot gate will open Arena App Jon Romm, CEO and Founder at Park, New York, opens for the 2021- when fans who prepaid their Venuetize. “UBS Arena and the 22 hockey season, it will be the parking scan their pass. Then, the The UBS Arena app, developed Islanders will be able to maximize most technologically advanced LPR camera will register their plate. by Venuetize, will give fans the engagement and continue to facility in the New York metropoli- Fans can pay for their parking at ability to take advantage of the grow their fan base.” tan area. any time using the arena app. arena’s unique fan-facing tech- The future home of the NHL’s The remaining fans are expect- New York Islanders will host more ed to use public transportation or nology. This includes seeing the Faster Entry to than 150 events a year, including ride-sharing services. The arena will schedule for all Islanders games, the Arena concerts and exclusive pre- and top music acts. It has an exclusive have two Long Island Rail Road post-event activations on an UBS Arena will deliver a fast, location adjacent to the grand- (LIRR) stations, as well as stops interactive calendar; entering the contactless entry experience. By stand and paddock of Belmont adding their tickets to their digital Park, which hosts the Belmont wallet, fans will be able to access Stakes. their mobile tickets without unlock- The arena is being developed ing their phone. UBS Arena will also by New York Arena Partners, a joint deploy contactless ticket scan- venture among Oak View Group, ning pedestals, which connect to the New York Islanders and Jeff Ticketmaster through the cloud Wilpon. “We’re developing the and can scan tickets up to two last great arena that will be built times faster than traditional on-site in this city in our generation,” said methods and enable a contact- Tim Leiweke, CEO of the Oak View less ticket scanning process. Group, “and we’re privatizing and To make the process even faster, spending a billion dollars to LAVA has developed an exclusive ultimately carve out this market.” shortcut where fans can quickly UBS Arena is centrally located pull up their member rewards card for hockey fans and concert-goers to redeem offers, upgrades and in the extended New York experiences. metropolitan area. “We did a lot of analytical work when we made the decision to build this arena,” Full Arena Monitoring said Leiweke. “With more than 10 The arena’s operations staff will million people just on Long Island use a specialized dashboard to and in Queens, if this area were monitor all aspects of the venue a standalone market, it would be in real time. In fact, UBS Arena will the fifth largest in the NHL.” also be the only facility in the mar- With its advanced technology, ket where the operations staff can premium spaces and architecture use their mobile devices to access based on iconic New York loca- real-time reports on concessions, tions, Broadway-inspired game merchandise, parking, attendance presentation, market-style conces- for Nassau County busses. LIRR’s building with their mobile tickets; and incidents, allowing them to sions and cashless payment sys- Belmont Park station will operate and taking advantage of Near review the data no matter where tems, UBS Arena has differentiated on event days. The LIRR is also Field Communications (NFC) they are in the building. itself as being in a class all its own. getting its first new station — the protocols, powered by LAVA, to Using this information, the Elmont Station — in 45 years. redeem personalized rewards operations team can shift staffing The Experience Begins In 25-30 minutes, fans will have and offers without unlocking to reduce wait times and replen- with the Journey direct access to UBS Arena from their phone. Fans will also be ish stocks for food and beverage, to the Arena Manhattan’s Penn Station when able to receive customer assis- concessions and the restrooms. the arena opens this fall, Grand tance through the app’s AI For example, if lines are backing Traffic consultants estimate that Central Terminal when East Side chatbot, take part in live event up at a concession market, they the majority of fans coming to UBS Access is completed in late 2022 games and trivia contests and cansend additional staff to speed Arena will drive, and they’ll have and Brooklyn’s Atlantic Terminal. receive important notifications the line. plenty of parking with UBS Arena’s Trains entering the new Elmont of events and activations. 5,300 spaces in four lots. The arena Station will run along the main line, “There will be a lot of geo- will use license plate recognition creating direct access points to fencing applications that will (LPR) technology, with designated the arena for fans in Queens. alert fans to places of interest if 1A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL MAY 17-23, 2021
XXX Will the world always be this unpredictable? Will my investments weather the storm? How can I be sure? For some of life’s questions, you’re not alone. Together we can find an answer. Proud partner: As a firm providing wealth management services to clients, UBS Financial Services Inc. offers investment advisory services in its capacity as an SEC-registered investment adviser and brokerage services in its capacity as an SEC-registered broker-dealer. Investment advisory services and brokerage services are separate and distinct, differ in material ways and are governed by different laws and separate arrangements. It is important that clients understand the ways in which we conduct business, that they carefully read the agreements and disclosures that we provide to them about the products or services we offer. For more information, please review the PDF document at ubs.com/relationshipsummary. © UBS 2021. All rights reserved. UBS Financial Services Inc. is a subsidiary of UBS AG. Member FINRA/SIPC. Non-UBS logos, brands and other trademarks are the property of their respective firms, or its subsidiaries. They are used for illustrative purposes only and are not intended to convey any endorsement or sponsorship by, or association or affiliation with, the trademark holder SPECIAL ADVERTISING SEC TION I SPORTS BUSINESS JOURNAL XXX-XXX, 20XX 2 UBG_007578-00_Sports-Business-Journal_UP_MB_Office_10_875_x_14_25inch_co3_EN_05.indd 1 10.05.21 15:50
UBS ARENA: MADE FOR MUSIC, BUILT FOR HOCKEY All the LED displays throughout the inside UBS Arena will be a leading destination and outside of the arena will let Islanders for musical acts. fans know when the team scores a goal. An Expedited Food or and exterior display screens, the that no matter where fans are State-of-the-Art and Beverage main scoreboard and the LED rib- in the building or on the cam- Production Experience bon boards that are synchronized pus, they’ll know their team just with the theatrical lighting and ice scored. The control room at UBS Arena is The food and beverage experi- projection systems (also operated built on a third-generation broadcast ence at UBS Arena, provided by from the control center). The goal Lights, Camera, IP solution. Adoption of broadcast IP Delaware North, has been built for is to create an in-game presenta- Action infrastructures in sports venues is well tion that transcends the standard underway and this installation will quality and speed. sports presentation experience To help create this show expe- be the first arena in the country to “We designed the arena’s food and feels like a Broadway rience, UBS Arena’s scoreboard get the third-generation technology. and beverage concepts with the With all the production equipment guest in mind and to be in sync inspired show. will have the largest display in connected to this fiber network with the idea of a third-generation “When you think about New New York state. All four sides of instead of point-to-point cabling, it arena, being a step forward and York, you think about entertain- the high-resolution 1080p HDR allows for a faster distribution of con- as tech savvy as possible and ment, energy and the magic screen measure 42’x27’, giving tent, integration and synchronization to create an unparalleled guest of Broadway shows,” said Ryan fans the same visual experience of equipment and programming. experience,” said Robert Thormeier, Halkett, Senior Vice President of no matter where their seat is Event Presentation and Content located. Vice President of Operations for Engaging Fans Experiences for the Islanders. The arena’s bowl will have Delaware North Sportservice. “We’re going to build a show for eight-line arrays with four sub- through Games The concession experience was the pregame and intermissions woofers each and an additional and AR created using a prototype market style, in which fans will select their that takes inspiration from the 76 under-balcony fills, 42 upper- best of Broadway and features balcony fills, 16 on the score- With Verizon’s 5G network and food items and use self-checkouts unique video content on all video board and eight dasher downfills. WiFi, everyone in the building can to pay. The payments technology and LED displays. The content will BSS London provides the system connect to the UBS Arena app. will support the latest innovations in be complemented with brilliant control with Waves Soundgrid Fans can participate in the team’s NFC to enable contactless check- theatrical lighting displays and 3D providing signal optimization, trivia and other gamification plat- out options. The arena will have ice projection visuals that capture allowing real-time adjustments to forms that will be delivered to their 12 markets with 66 self-checkout the iconic imagery and energy smooth out peaks and valleys to phone through the app and on points of sale, the most in the indus- of Metro NY while telling the New deliver the same quality found in the scoreboard. try for a building of this type and York Islanders brand story.” a recording studio. Taking advantage of their the most in New York. To keep the show interesting for To catch all the action, UBS new production capabilities, the “With fans paying by their phone season ticket members, who will Arena will also have six in-house Islanders plan to add augmented or credit card, we want the trans- see it every game, new elements broadcast cameras and 15 reality elements into the game action to take 45 seconds or less,” will be introduced each game point-of-view cameras that will experience. This could include said Thormeier. that will customize the experience be used to deliver a more exclu- the team’s mascot, Sparky the Hot food will be made to order and keep it feeling fresh for the sive experience. As opposed to Dragon, appearing as if he’s com- at action stations. However, during core attendees. the traditional camera angles ing out of his dragon’s lair when times of anticipated peak volume, The theatrical lighting and ice used for hockey games, the he comes into the arena, or the such as hockey game intermis- projection systems are integrated action at UBS Arena will be hockey team skating alongside a sions, some items will be made in so they can be operated by the captured with unique angles giant model Empire State Building advance, which will allow fans to same control board that can also that are tight and personal. UBS when they take the ice. quickly grab their selections and advance to the checkout. controls the concourse, suite and Arena will also provide exclusive outdoor lighting for theatrical pre- points of view that fans can’t see Bringing the Broadway sentations. This makes it easier to from their seats, such as back of Experience to Hockey sync their use together. When the house areas where fans don’t Islanders score a goal, the team have access. These will be seen UBS Arena will implement a fully can use a one-button trigger to on the UBS Arena mobile app integrated IP control center hub take over all the LED and and on the scoreboard. that distributes content to all interi- lighting displays simultaneously so MAY 17-23, 2021 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 3A
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UBS ARENA: MADE FOR MUSIC, BUILT FOR HOCKEY Playing in a trally located to the largest address- Arena app, this will give the arena Designated as the Official Sold-Out Arena able ticketing audience in the tri- the ability to create next gen Ticketing Partner of UBS Arena and state area. UBS Arena is focused on solutions in public safety, access, Official Ticket Marketplace of the elevating the fan experience, offer- concessions and crowd manage- New York Islanders, Ticketmaster will UBS Arena provides fans with ing the most advanced technol- ment. handle all digital ticketing compo- the ultimate high-end experience ogy. Music is a driving force for the “We built Verizon’s 5G network nents for the arena and team. Rather through its suites and premium spac- arena, as the building’s acoustics to support industrial applications than having a traditional box office, es. (See Premium Spaces sidebar.) are second to none. And finally, you and cutting edge technologies,” UBS Arena will have the Ticketmaster With the intense interest in the team, have one of the most passionate said Yvette Martinez-Rea, Vice Concierge. The arena’s Coming arena and upcoming concerts, bases in all of sports with Islander President of Sponsorship and Events platform will drive people to there’s limited availability for the fans. This creates a scenario where, Partnerships for the Activation Ticketmaster for their ticket arena’s top offerings. as a brand, you have the opportu- Team at Verizon. “It’s the founda- purchases. The New York Islanders have nity to lean into our points of differ- tional infrastructure for 21st cen- “We’re thrilled UBS Arena and already sold 90% of their season entiation to achieve your goals.” tury innovation.” the Islanders decided to tap into ticket inventory, including the entire In 2020, UBS, the leading global HEINEKEN USA has exclusive Ticketmaster’s digital ticketing, upper level, terrace level and eight wealth manager, signed a 20-year marketing rights in the beer cat- which provides fans with the most sections of the lower level of UBS naming rights agreement. UBS has a egory for the arena, is the official safe, secure and seamless experi- Arena. The arena’s easy proximity to significant U.S. presence with more beer, cider and hard seltzer of the ence from the time they buy their Westchester and Connecticut, com- than 20,000 employees in the coun- Islanders and an official partner of tickets all the way through to enter- pared to the team’s other playing try, with the majority in the New York the UBS Arena Concert Series. ing the arena on game day,” venues, has led to a 45% increase of metropolitan area. “UBS Arena is a top-tier venue said Marla Ostroff, Ticketmaster’s fans coming from Westchester and a “We weren’t actively looking for in a key global market with a pre- Managing Director, North America. 28% increase of people coming from an arena deal,” said Tom Naratil, mier franchise and an electrifying “This includes things like instant ticket Connecticut. UBS Co-President of Global Wealth live music schedule,” said Jonnie delivery and transfer right from your “The benefit of UBS Arena for Management and President of Cahill, HEINEKEN USA’s Chief mobile device, to contactless entry, fans of the Islanders is unmatched the Americas, “but this was such Marketing Officer. “The scale and has also allowed the venue to compared to the previous arenas a unique opportunity. New York of the ambition of UBS (Arena) create a concierge-style box office, where we played” said Jon Ledecky, was ideal because it is not only makes this an important strategic providing fan support from anywhere Co-Owner of the New York Islanders. the financial capital of the world, move for us in a market that really on site rather than just one traditional “This is the fans’ building.” but also home to thousands of our matters.” box office location.” employees and more UBS clients Heineken will have four brand- XL Fleet, the official electric Founding Partners Have than any other U.S. market. This was ed bars in the arena, including transportation partner for UBS Arena a Global and Local an opportunity for us to make a the publicly accessible Heineken and the New York Islanders, which Reach positive, lasting impact on the sur- Terrace, an outdoor space at the provides sustainable electrification rounding community during a criti- top of the arena’s main entrance, solutions to commercial fleets, will Getting in on the ground floor are cal time in our country.” with views of Belmont Park. explore the opportunity to provide the arena’s naming partner UBS; UBS will have its logo on the roof, Working with the Islanders and 1,000 electric vehicle charging sta- founding partners Verizon, HEINEKEN outside the building, at center ice UBS Arena, Northwell Health will tions in the arena’s parking lots. In USA, Ticketmaster and Northwell and throughout the arena. develop a community-based addition to charging vehicles during Health; and partners XL Fleet and Verizon is powering the fan wellness program that will include events, nearby fleets would be able Dime Community Bank. experience with its 5G Ultra health, nutrition and physical use the charging stations during off- “There are several reasons UBS Wideband network and its activity. With more than 76,000 hours. The company will also explore Arena is attractive to potential Converged Network Services that employees, Northwell Health is solar and energy storage options for partners,” said Evan Levine, Vice provide voice, data and WiFi the largest private employer in the arena. President of Global Partnerships for services to UBS Arena. In addition to the state of New York, including Complementing their recent his- the Oak View Group. “It is one of the enhancing the fan experience by 25,000 employees that live near toric merger, Dime Community Bank, most beautiful buildings and is cen- providing the bandwidth for the UBS UBS Arena. UBS Arena’s local bank partner, is looking to go all in on Long Island through an integrated partnership with UBS Arena and the New York Islanders. “Arenas are becoming the last cathedrals of an online world,” said Ledecky. “A great building like UBS Arena is where people can meet and share a common experience.” For more information about UBS Arena, please visit UBSArena.com. The Heineken Terrace will be open to all fans and offers spectacular views of Belmont Park. MAY 17-23, 2021 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 5A
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UBS ARENA: MADE FOR MUSIC, BUILT FOR HOCKEY Located under the seating bowl at event level, the Spotlight Club is the arena’s most intimate club The Dime Club is the arena’s largest premium hospitality providing access to watch the team head through the space and offers views of the ice from the bar. tunnel to the ice from the locker room. PREMIUM prestigious club — the UBS Club — which is presented with opera-style The Dime Club Offers Spacious Views and provide fans with a private hospitality space to entertain fam- SPACES boxes and custom and vintage furniture. Close to 400 fans will ily, friends and clients. The interest from nearby resi- PRODUCE enjoy an elevated club experi- The 11,000 square foot Dime Club on the main concourse dents and companies has been BOUTIQUE ence with VIP parking and fine dining. Fans can make fractional offers open views of the arena from the bar. Membership overwhelming, with 80% of all pre- mium seating sales coming from a HOSPITALITY purchases of two, four or eight seats in this club. includes all hockey games, a 20- to 25-mile radius of the arena. “We will be providing a VIP entrance, food, soda and water. Additionally, members boutique hospitality experience Even with the grand opening being months away, UBS Arena has sold Founding Partner Verizon can purchase the same seats for our fans,” said Pistore, “just more than 80% of available suite Brands UBS Arena’s for concerts. Providing the club’s like what you would expect to Ultimate VIP Experience ambiance are paintings depicting receive at a top boutique hotel, inventory and about 75% of avail- the icons and stars of music and with all the amenities, high-end able club inventory in the arena’s sports. finishes, state-of-art acoustics and six premium spaces — Spotlight Inspired by some of New York’s technology expected from a third Suites, Spotlight Club and Verizon iconic bars and clubs, the Verizon generation venue.” Lounge at event level; and the Lounge offers the ultimate VIP Spotlight and Belmont “We’re competing against Belmont Suites, UBS Club and Dime experience for Islander games. Suites Provide Premier the couch and the big-screen Club. Club members will receive Private Hospitality TV,” said Ledecky. “UBS Arena “We have a wide range of parking, a VIP entrance on the gives you a reason to get off the products, from full and fractional event level and the ability to buy UBS Arena has 56 suites with couch, get in your car or take suites to traditional club seats,” said floor concert seats. terms ranging from three to 10 the Long Island Rail Road to the Tom Pistore, President of UBS Arena “The Verizon Lounge provides years. The Spotlight Suites include arena and have an experience Commercial Business. a platform for us to deliver on the a private hospitality space and that creates memories.” promise of offering a differentiated front row seats. In addition to a Spotlight Club Offers experience for our customers and VIP entrance, suite holders can members of the Verizon Up an Intimate Setting at park under the arena, adjacent customer rewards loyalty Event Level to the Islanders’ parking. The program,” said Martinez-Rea. Belmont Suites offer VIP parking Located between the two access tunnels for the Islanders and the visiting team, the Spotlight Club, with views to the teams entering the ice, is the arena’s most per- sonal premium space. It provides an intimate setting for 150 people, who can sit in the first five rows both for hockey games and con- certs. Fractional ticket purchases in the UBS Reserve Suites are avail- able in groups of two, four or eight. Membership includes VIP parking and fine dining. Naming Rights Partner UBS Secures the Arena’s Furnished with custom and vintage furniture, the UBS Most Prestigious Club Club is the arena’s most prestigious premium space. Part of UBS’ naming rights agree- ment includes the arena’s most MAY 17-23, 2021 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 7A
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