Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...

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Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
Virtual Experience
Sponsorship Prospectus
October 26-29, 2020
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX FOUNDATION

   OPEN SOURCE SUMMIT
   N O R TH AM E R I C A                          North
                                                  Europe America

TABLE OF CONTENTS                                 Europe

Contact us at                                               About Open Source Summit + Embedded Linux Conference....... 3
sponsorships@linuxfoundation.org
                                                            Attendee Demographics............................................................... 5
to secure your sponsorship.
                                                            What Attendees Say..................................................................... 6
                                                            Previous Attendees..................................................................... 10
                                                            Sponsorship Opportunities......................................................... 12

OPEN SOURCE                                                 Due to continuing COVID-19 safety concerns, we are transitioning Open Source
                                                            Summit + Embedded Linux Conference Europe to a virtual experience. As our
SUMMIT + EMBEDDED                                           physical event shifts to a virtual one, we are taking thoughtful actions to create
LINUX CONFERENCE                                            an immersive digital experience for all event participants.

EUROPE 2020                                                 We’re excited to invite you to sponsor the reimagined Open Source Summit +
                                                            Embedded Linux Conference Europe 2020 - a virtual experience where we will
IS NOW A VIRTUAL                                            continue to shape the future of open source, together.

EXPERIENCE,                                                 Sponsor benefits include many of those that existed previously for the face-to-
                                                            face event, as well as many new ones! In addition, a virtual event vastly expands
HAPPENING                                                   the number of attendees you can reach around the world.
OCTOBER 26-29.                                              Event Participants will be able to:

                                                            ƒ Attend informative educational sessions and tutorials, and participate
                                                              in a live speaker Q&A
                                                            ƒ Join the ‘hallway track’ and collaborate via topic-based networking lounges
                                                              in a group chat, plus connect with attendees in a 1:1 chat
                                                            ƒ Visit the virtual sponsor showcase and booths, and speak directly with company
                                                              representatives, view demos, download resources, view job openings, and share
                                                              contact info
                                                            ƒ Gamify their event experience, earning points by attending sessions, visiting
                                                              sponsor booths, answering trivia questions and more!
                                                            ƒ Benefit from on-demand content post event, to view sponsor resources and
                                                              conference sessions for a year
                                                                                   Open Source Summit + Embedded Linux Conference Europe 2020
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
T H E LI NUX F O U NDAT I O N

        OPEN SOURCE SUMMIT
        N O RTH A M ER I CA                                                 North
                                                                            Europe America

Virtual Experience • October 26-29, 2020
Open Source Summit is the premier event for open source developers, technologists and leadership
to collaborate, share information, and gain knowledge, furthering open source innovation in software
development and helping to create more sustainable open source ecosystems.
Open Source Summit covers both pivotal cornerstone technologies, as well as new and emerging open source projects
and technologies. Open source software and technologies are a leadingEurope
                                                                       indicator of where companies are investing resources
for technology development. By bringing the latest open source projects and leading technologists together in one place,
Open Source Summit has become a forum for defining and advancing technology development in the years ahead.

Embedded Linux Conference (ELC), co-located annually with Open Source Summit, has been
the premier, vendor-neutral technical conference for companies and developers using Linux in
embedded products for 15 years, gathering the technical experts working on embedded systems
and applications for education and collaboration, paving the way for transformation in these
important and far reaching areas.

Attendees join the event to:                                          Sponsorships offer a multitude of benefits:

ƒ Learn about the latest trends in open source                        ƒ Valuable mindshare from developers, technologists and
ƒ Explore career opportunities with the world’s                         business leaders
  leading technology companies                                        ƒ Increase brand awareness & recognition
ƒ Access leading experts to learn how to navigate                     ƒ Generate Sales Leads
  the complex open source environment                                 ƒ Thought Leadership
ƒ Find out how others have used open source to                        ƒ Talent Recruitment
  gain efficiencies and increase innovation internally
                                                                      ƒ Media Coverage
ƒ Find out what industry-leading companies and
  projects are doing in the future, and where technologies            ƒ Showcase Products & Technologies
  are headed                                                          ƒ Create New Partnerships
                                                                      ƒ Community participation in your projects and alliances &
                                                                        customers
                                                                      ƒ Support the important work of the open source community

 Over 4,000 attendees will join Open Source Summit +
 Embedded Linux Conference Europe virtually this year.

                                                                   Open Source
                                                                         Open Source
                                                                               SummitSummit
                                                                                      + Embedded
                                                                                            + Embedded
                                                                                                 Linux Conference
                                                                                                        Linux Conference
                                                                                                                  North America
                                                                                                                         Europe 2020   3
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX FOUNDATION

    OPEN SOURCE SUMMIT                                                             Met so many amazing people at #OSSummit this week! Thanks for
                                                          North
                                                          Europe America                       all the good times and great memories! - Brian Liston
     N O R TH AM E R I C A

Who Attends:
                                                          Europe
ƒ Developers                                                                            Of OSS + ELC EU 2019 Attendees Surveyed:
  Software Developers, Programmers, Maintainers                                         ƒ 96% said that the event was a valuable use of their time.
ƒ Operations                                                                            ƒ 36% attend only one conference annually, while 88% attend 4
  IT Architects, System Administrators                                                    or fewer conferences a year, making OSS + ELC EU a valuable
  and DevOps professionals                                                                place to connect with this audience.
ƒ Business & Community                                                                  ƒ 52% said they make purchasing decisions or influence
  Business and Community Leaders, Academics,                                              purchasing decision makers.
  Students, Media and Analysts

Why They Attend:
ƒ To learn about the newest                         ƒ To get access to leading         ƒ To gain a competitive           ƒ To explore career opportunities
  and most innovative open                            experts in both formal and         advantage learning the latest     with the world’s leading
  technologies                                        informal settings                  on innovative open solutions      technology companies

                                                                                           Open Source Summit + Embedded Linux Conference Europe 2020   4
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX FOUNDATION

   OPEN SOURCE SUMMIT
   N O R TH AM E R I C A                          North
                                                  Europe America

Open Source Summit & Embedded Linux Conference Europe
2019 Demographics                                 Europe

     Job Function                                                  Country                                Industry

     •D evelopment/Engineering 49%                                •U  nited States 15%                  • S oftware 40%
     • Architecture 13%                                            •G  ermany 13%                        •C  omputer Hardware or Consumer 13%
                                                                   • F rance 12%                           Electronics
     • Student 7%
                                                                   • India 9%                            • Internet or Web Services 6%
     • Marketing / Business Dev 6%
                                                                   •U  nited Kingdom 7%                  • E ducation / Research 5%
     • Executive Management (VP/CxO) 6%                                                                   • A utomotive / Transport 5%
                                                                   • S witzerland 4%
     • Operations - Sys Admin 4%                                                                          • Industrial Manufacturing & Machinery 5%
                                                                   • S weden 4%
     • Program Management 3%                                                                              • T elecommunications 4%
                                                                   •N  etherlands 3%
     • Product Management 3%                                                                              •N  on-Profit Organization 3%
                                                                   • Japan 2%
     • Professor/Academic 2%                                       •N  orway 2%                          • F inance/Banking/Insurance 3%
     • Legal / Compliance 1%                                       • F inland 2%                         •G  overnment 2%
     • Other 5%                                                    • Italy 2%                            • E nergy 2%
                                                                   •O  ther 25%                          •M  edia / Publishing 1%
                                                                                                          • T ransportation / Logistics / 1%
                                                                       Austria
                                                                                                           Warehousing
                                                                       Belgium
                                                                       Bulgaria
                                                                                                          •H  ealthcare 1%
                                                                       Canada                             •C  arriers / Telecommunications 1%
                                                                       China                              • A erospace / Defense 1%
                                                                       Costa Rica                         • R etail / E-Commerce 1%
                                                                       Croatia                            •O  ther 5%
                                                                       Czech Republic
                                                                       Denmark
                                                                       Greece
                                                                       Ireland
     Job Level                                                         Israel
     • Individual Contributer 43%                                     Poland
     •M  anager 15%                                                   Romania
                                                                       Russian Federation
     • A cademic 11%
                                                                       South Korea
     •D  irector 7%                                                   Spain
     •C  XO / ED 4%                                                   Taiwan
     • V P 3%                                                         Turkey
     •O  ther 16%                                                     Ukraine

• 2,172 Attendees from 67 Countries                                                         • 2019 Sponsors generated as many as 521
• 1,150 Organizations represented                                                               leads per booth
• 69% of Attendees in Technical Roles                                                       • 95% of Attendees visited sponsor
                                                                                                booths onsite

                                                                                      Open Source Summit + Embedded Linux Conference Europe 2020       5
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX
                            L I N UX FOUNDATION
                                     F O UN D AT I O N

OPEN SOURCE SUMMIT
N O R TH AM E R I C A
E UROPE                                                  North
                                                         EuropeAmerica
                                                         Europe

  What Attendees Are Saying                              Europe

  Don’t take our word for it. See what attendees had to say about OSS & ELC 2019 Below:

  OSS Europe is my favourite conference. I love the diverse group of people from many different countries who
  attend. It is a friendly conference, where I always come away with lots of new ideas and new friends.
  - JEFF SHAW

  The event gets your creative juices flowing. It helps provide clarity on what’s important and how to
  achieve it.
  - ADAM J. MCPARTLAN

  A highly worthwhile conference exploring many aspects of open source and bringing together a wide
  variety of people from many companies, organizations and countries. Intellectually stimulating and
  friendly. Recommended.
  - CHRISTIAN PATERSON

  The keynotes were spot-on interesting and inspirational. I really enjoyed the conference this year and the
  open source and community activism sessions.
  - LIRAN TAL, SNYK

  Empowering individuals and enterprises with unlimited engineering potential.
  - DINESH KUMAR

  The conference offered me a great opportunity to meet people from the community, follow technologies
  and stay up to date. It’s really great to get face-to-face ideas from people I’ve worked on the same topic
  and to know that I can contact them after the conference. It was a good experience and opportunity for me.
  - KÜBRA CINGILLI

  Hi folks! the OSS 19’ was amazing, so many people there with a high technical level and aiming to do
  networking. I encourage you to attend the next time, the experience was incredible.
  - JUAN MANUEL PARRILLA, SENIOR SOFTWARE ENGINEER @REDHAT

  The best inclusive conference of the year. Talks, people, sponsors and project are just amazing.
  - NICOLA MANICA

  A great event to connect with smart people who share a passion for open source!
  - KATRINA NOVAKOVIC, RED HAT

  The best event in open source in Europe.
  - ANTOINE THOMAS

                                                                         Open Source Summit + Embedded Linux Conference Europe 2020   6
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX
                            L I N UX FOUNDATION
                                     F O UN D AT I O N

OPEN SOURCE SUMMIT
N O R TH AM E R I C A
E UROPE                                                  North
                                                         EuropeAmerica
                                                         Europe

  An event filled with technical in-depth
                                  Europe
                                          knowledge, inspiring speeches and valuable connections with a
  strong focus on using both the advantages and power of the open source Linux community to collectively
  raise standards, move forward and ultimately improve humanity as well as discovering sustainable ways
  to protect our planet.
  - KATJA LATOUR

  I managed to attend every edition of the Embedded Linux Conference Europe since the beginning. I
  always get back from the conference with a huuuuge list of new ideas to explore. This conference is a
  great way to stay up to date with the developments in open-source projects that matter in embedded,
  and to meet the maintainers and fellow developers.
  - MICHAEL OPDENACKER, BOOTLIN

  This was my first attendance to the ELCE. I have strong system skills but I only did minor developments
  in Linux kernel up to now so I was wondering how I would feel among all those Linux experts... My fear
  was not justified ! I really appreciated the atmosphere of this conference, with a very good spirit and full
  inclusion of all attendees. Experts are essentials to animate this event but beginners are really welcome!
  - GERALD BAEZA

  The mood and the great power that the crowd emanates...big things can happen when all, with no
  discrimination nor distinction, work together to build something new and better.
  - MAURO SALVINI

  OSSummit from the Linux Foundation is definitely an event you want to attend at least once. Multiple
  presentations on plenty of topics. Furthermore, it’s the most welcome environment I’ve ever been. They
  take inclusion and diversity very seriously, not just words. Don’t miss it.
  - FLORENT ZARA

  The technical and spot on keynotes from the industry leaders were truly awesome!
  -THOMAS VADAHL, NTE MARKED AS

  Incredible passionate people coming together to discuss things that will shape the future itself.
  - VEDARTH SHARMA

  Warm and welcoming people at OSS & ELC EU 2019. Great networking oppprtunities and interesting
  keynote sessions. A big thumbs up to the event.
  - TARUSHI GUPTA

                                                                         Open Source Summit + Embedded Linux Conference Europe 2020   7
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX
                            L I N UX FOUNDATION
                                     F O UN D AT I O N

OPEN SOURCE SUMMIT
N O R TH AM E R I C A
E UROPE                                                  North
                                                         EuropeAmerica
                                                         Europe

                                                         Europe

                                                                         Open Source Summit + Embedded Linux Conference Europe 2020   8
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX
                            L I N UX FOUNDATION
                                     F O UN D AT I O N

OPEN SOURCE SUMMIT
N O R TH AM E R I C A
E UROPE                                                  North
                                                         EuropeAmerica
                                                         Europe

                                                         Europe

                                                                         Open Source Summit + Embedded Linux Conference Europe 2020   9
Virtual Experience Sponsorship Prospectus - October 26-29, 2020 - Linux ...
THE LINUX FOUNDATION

    OPEN SOURCE SUMMIT
     N O R TH AM E R I C A                          North
                                                    Europe America

PAST ATTENDEES INCLUDE:
                                                    Europe
IT Architect                                                 Developer Relations                              Computational Scientist
Accarda AG                                                   Manager EMEA                                     ETH Zurich
                                                             Bluetooth SIG
IT Consultant                                                                                                 Project Manager,
Accenture GmbH                                               Software Engineer                                EU-FOSSA 2 Project
                                                             BMW Car IT                                       European Commission
Systems Administrator
AddSmart                                                     Bosch Iot Embedded Developer                     Software Engineer
                                                             Bosch Engineering                                European Southern Observatory
Infrastructure Architect
Adobe                                                        IT Administrator                                 Software Dev Engineer II
                                                             Canon Medical Research                           Expedia
Embedded Software Architect
                                                             Europe Ltd.
Airbus Defence & Space                                                                                        Production Engineer
                                                             Platform Engineer                                Facebook
Senior Data Platform Engineer
                                                             Capgemini
Allegro                                                                                                       Specialist, Operating
                                                             Developer                                        System Security
Developer
                                                             Carl Zeiss Meditec AG                            Federal Office for Information Security
Allianz Technology GmbH
                                                             Director                                         Manager Embedded Systems
Embedded Linux Engineer
                                                             Carlson Wangonlit Travel                         Finesse
ALPS Electric
                                                             System Engineer                                  Technical Expert
Technical support Engineer
                                                             CERN                                             Ford Motor Company
Alrabet for Electromechanical
Systems ltd Co.                                              Software Engineer                                Software Engineer
                                                             CloudMosa, Inc.                                  Forsway Scandinavia
Senior System Development Engineer
Amazon                                                       Cloud Engineer                                   Senior SW Engineer
                                                             Codento                                          GE Healthcare
Software Engineer
Analog Devices                                               Lead Cloud Engineer                              Principal Engineer
                                                             Combell nv                                       General Electric
Engineer
Anton Paar GmbH                                              Distinguished Engineer                           Open Source Program Manager
                                                             Comcast                                          Google
Engineer
ASEM S.p.A.                                                  Consulting Software Architect                    Software Developer
                                                             Confluent Inc.                                   Government Digital Service
Software Developer
Assured Information Security                                 Software Engineer                                Engineer
                                                             Continental Automotive                           Harman
Sr Tech Specialist,
Software Engineering                                         Software Engineer                                Software Engineer
AT&T                                                         Conversocial                                     Honeywell
Software-Architect                                           Software Developer                               Software Engineer
Audi AG                                                      Credit Suisse                                    ICT Automatisering Nederland BV
Machine Learning Engineer                                    Software Engineer                                Principle Design Engineer
Automation Logic                                             Daimler TSS GmbH                                 Imagination Technologies
Software Developer                                           Information Systems Architect                    Dev Engineer
Bad Dinosaur                                                 DIGIT, European Commission                       ING
Senior Software Engineer                                     Director of Business Planning                    System Administrator
Bang & Olufsen                                               Digital Impact Alliance at the UN Foundation     Intermedia
Expert Software Engineer                                     Senior Service Desk Support / Analyst II         Software Developer
Barco                                                        Diyar United Company                             Jembi Health Systems NPC
Software Developer                                           Developer                                        Embedded Systems Engineer
BIOTRONIK SE & Co.KG                                         Dutch Ministry of Defence                        Jetter AG
SysAdmin                                                     Architect Autonomous Platform                    Lead Kubernetes Engineer
BlackRock                                                    Epiroc Rock Drills                               JP Morgan
Head of Open Source Engagement                               Senior System Engineer                           Head of System Engineering
Bloomberg                                                    Erste Card Group Processor d.o.o.                Kapsch CarrierCom AG

                                                                                          Open Source Summit + Embedded Linux Conference Europe 2020    10
THE LINUX FOUNDATION

     OPEN SOURCE SUMMIT
     N O R TH AM E R I C A                          North
                                                    Europe America

PAST ATTENDEES INCLUDE:
                                                    Europe
Support engineer                                             Senior Engineer                                    Service Engineer
Kaspersky Lab                                                overstock.com                                      Skype
Lead Software Engineer                                       Architect                                          Technical Architect
Komax AG                                                     Panasonic                                          Spire Healthcare
Software Engineer                                            System Engineer                                    Cloud Architect
KOSTAL Industrie Elektrik GmbH                               Privredna Banka Zagreb d.d.                        Standard Chartered
Manager                                                      Team Leader                                        DevOps Engineer
KPMG                                                         Quicken Loans                                      Taxibeat Ltd
Senior Systems Analyst                                       System Engineer                                    Software Architect
Kuwait Oil Company                                           Raiffeisenbank Austria d.d.                        Thales Nederland BV
Software Engineer                                            Digital Forensics                                  Senior Software Engineer
Legrand Home Systems                                         RCCU                                               Turkish Aerospace
Software Developer                                           Embedded Software Engineer                         Software Engineer
Leica Camera AG                                              Rockwell Automation                                TYCO
Director of Engineering Enablement and                       Electrical Engineer                                Open Source Program Manager
Release Platforms                                            Sandia National Laboratories                       Uber
Manulife
                                                             Chief Development Architect                        Director of Community
Team Leader                                                  SAP SE                                             United Nations Foundation
mBank SA
                                                             Asst IT System Analyst                             Network Engineer
Senior Technology Engineer                                   SAUDI ARAMCO                                       US Air Force
McKinsey & Company
                                                             Embedded Software Architect and                    Professor
DevOps Middleware                                            Developer                                          USDA-ARS
Metro Systems Romania SRL                                    Schneider Electric
                                                                                                                Senior Software Engineer
System Administrator                                         Technology Director                                Vimeo / Livestream
Ministry of the Interior and Kingdom Relations               Secretary of Culture of the Nation - Ministry of
                                                                                                                Software Engineer
                                                             Education, Culture, Science and Technology
System Engineer                                                                                                 Volvo AB
National Bank of Belgium                                     Software Developer
                                                                                                                Software Developer
                                                             ShopKeep Ltd
Senior Firmware Engineer                                                                                        Winterhalter Gastronom GmbH
Nordic Semiconductor                                         Software Developer
                                                                                                                Senior Program Manager
                                                             Shutterstock
SRE                                                                                                             Workday
NORTHROP GRUMMAN                                             Software Architect
                                                                                                                Enterprise Architect
                                                             Siemens Healthcare GmbH
Director of Engineering                                                                                         Zain Kuwait
Nutanix                                                      DevOps
                                                                                                                Linux Engineer
                                                             Skroutz S.A.
System Software Engineer                                                                                        Zürcher Kantonalbank
Nvidia                                                       Senior Engineer
                                                             Sky Betting & Gaming
Director, Linux System Definition
Open Invention Network

                                                                                            Open Source Summit + Embedded Linux Conference Europe 2020   11
Virtual Experience

      OPEN SOURCE SUMMIT
                              THE LINUX FOUNDATION
                                                         Europe
                                                                                                             Sponsorship Opportunities
      N O R TH AM E R I C A                              North America

                                                                                           diamond           platinum              gold          silver        bronze
                                                                                            4 available       8 available       10 available     unlimited      unlimited
                                                                                                              4 available        7 available
 Editorial Interview and Article on Linux.com: Over 1M unique visitors
                                                      Europe content and
 per month. The Linux Foundation to determine final interview                                    •
 delivery date.
 Assistance with connecting you with attending press.                                            •
 LF Live Webinar: To be held during event or on a separate date, with its own
                                                                                                 •
 marketing and lead generation plan. (Full contact information of registrants supplied).
 Experience Add-on. You will be the exclusive sponsor for one of the event
 experiences (previous examples include: Zen Zone, Digital Arcade, and Mixology
                                                                                                 •                  •
 Class). Experience sponsorship will be based on a first come,
 first served basis.
 Slack Channel Takeover of the “Ask the Experts” Channel: Sponsor will have
 the opportunity to host their own 30 minute “Ask the Experts” session on Slack,                 •                  •
 the conference networking & collaboration virtual lounge.
 Pre or During Conference Email Blast: One time use of opt-in list to be sent
                                                                                           Pre AND During     Pre OR During
 by The Linux Foundation. Email option is based on sponsorship level.
 Onsite Recognition during Opening Keynote Session: By event emcee.                              •                  •
 Opportunity to reach out to attendees with a customized pop-up on-screen
                                                                                                 2                  1
 banner during event.
 Opportunity to add custom questions to the post event attendee survey.
                                                                                                 2                  1
 Follow-up reporting will be provided with survey results.
 Speaking Opportunity with contact info of opted-in attendees provided.
 Sponsor recognition in the session chat with a link of the sponsors choice posted           15-minute           5-minute
                                                                                                                                 Conference
 during the session. Opt-in attendee list and session metrics will be provided post-       Keynote** OR       Keynote** OR
                                                                                                                                Session or BoF
 event. All sponsor content must be approved by Program Committee and The                  1 Hour Tutorial    1 Hour Tutorial
 Linux Foundation. Speaking slots based on availability.
 Social Media Promotion of Sponsorship: From the Linux Foundation channels
 and the Linux Foundation Events channels via Twitter, Facebook, and LinkedIn.                   5x                 4x               3x
 Sponsor can provide custom content (must be approved by the Linux Foundation).
 Social Media Re-share: The Linux Foundation Twitter account will
 re-tweet 1 post of the sponsors choosing. Timing will be determined                             •                  •                 •
 the The Linux Foundation.
 Sponsor Designation in Press Releases: Recognition as sponsor in body
                                                                                                 •                  •                 •
 of release.
 Keynote Auditorium Branding: Logo prominently displayed.                                        •                  •                 •              •
 Access to Event Press/Analyst List: Contact List shared two weeks prior to
                                                                                                 •                  •                 •              •
 event for your own outreach.
 Recognition in Pre-Conference Email Marketing: Includes link to your URL.                       •                  •                 •              •              •
 Recognition on Event Website: Logo displayed on all pages of event website,
                                                                                                 •                  •                 •              •              •
 linking to URL of your choice.

 Prominent branding throughout virtual conference.                                               •                  •                 •              •              •

 Virtual “Swag Bag” with contact info of opted-in attendees provided:
 Sponsors will have the opportunity to add a giveaway or raffle item on a
 dedicated page on the event site. Attendees will opt-in to participate. All opt-in              •                  •                 •              •              •
 information will be shared with the sponsor. Any physical items will be fulfilled
 directly by the sponsor.
 Virtual Exhibit Booth: See below for inclusions.                                                •                  •                 •              •              •
      bility to generate leads with attendee contact
     A
                                                                                                 •                  •                 •              •              •
     information for those that visit your booth
     Chat function with booth attendees                                                         •                  •                 •              •              •
     Ability to link to resources, social media, job postings etc.                               •                  •                 •              •              •
 Sponsored Slack Channel: A sponsored Slack channel will be created for
 each sponsor to use throughout the event to post resources, host conversations                  •                  •                 •              •              •
 and more.
 Event Registration Passes.                                                                      40                 30               20             12             6
 20% Discount on Additional Conference Passes: For use by your customers,
                                                                                                 •                  •                 •              •              •
 partners or colleagues.

 Sponsorship Cost                                                                          $65,000            $45,000           $30,000          $15,000       $8,000
*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M
in annual revenue; and (3) Have less than 30 employees at signing of contract.
**Keynote sessions are not eligible to receive the opt-in attendee contact list. Keynote sessions also do not allow for a link of sponsors
choice to be provided to attendees viewing the keynote.
The Linux Foundation reserves the right to increase/decrease the number of
available sponsorships and update deliverables based on venue restrictions.                           Open Source Summit + Embedded Linux Conference Europe 2020        12
THE LINUX FOUNDATION

       OPEN SOURCE SUMMIT
        N O R TH AM E R I C A                          North
                                                       Europe America   Linux Foundation Events are
Technologies Covered                                                    where 42,000+ developers and
By Event:                                                               technologists from across the
                                                       Europe
                                                                        globe meet to share ideas, learn
Linux Systems                                                           and collaborate to drive innovation.
Open Source Summit, Embedded Linux Conference,
Automotive Linux Summit, Linux Plumbers Conference,
Linux Kernel Maintainer Summit, LSF-MM Summit,
                                                                        Open source communities are nearly always virtual and
Linux Security Summit                                                   distributed, so when they get together face to face, they can
                                                                        make quick progress on issues big and small. In this way,
Applications                                                            events help maintain the vibrancy of global open source
OpenJS World, API Specifications Conference                             communities and ensure their long-term sustainability.

                                                                        Open source is ubiquitous in computing—nearly all leading
Networking & Edge Computing                                             organizations use it to power their work. To deliver the most
Open Networking & Edge Summit, Open Source Summit,                      innovative products and services to their users and customers,
DPDK Summit
                                                                        companies must learn directly from the technologists who steer
                                                                        the most widely used and influential projects.
IoT, Embedded & Automotive
Embedded Linux Conference, Automotive Linux Summit,                     Linux Foundation Events are the meeting place of choice
Open Source Summit                                                      for open source maintainers, developers, architects,
                                                                        infrastructure managers and sysadmins, as well as
Artificial Intelligence & Machine Learning                              technologists leading open source program offices, DevRel
Open Source Summit, Open Networking & Edge Summit,                      teams and other critical leadership functions.They are:
The Linux Foundation Member Summit
                                                                        ƒ The best place to quickly gain visibility within the
Open Source Governance,                                                   open source community and to advance open source
Community & Management                                                    development work by forming connections with the people
The Linux Foundation Member Summit, Open Source                           evaluating and creating the next generation of technology.
Summit, Open Compliance Summit, The Linux Foundation
                                                                        ƒ A forum to identify software trends early to inform future
Member Legal Summit, Open Source Strategy Forum
                                                                          technology investments.
Cloud & Cloud Native                                                    ƒ The ripest recruiting ground in today’s technology landscape.
KubeCon + CloudNativeCon, Open Source Summit,                           ƒ The ideal venue to showcase technologies and services to
Open Source Strategy Forum, Open Networking & Edge                        influential open source professionals, media, and analysts
Summit, Kubernetes Contributor Summit, Helm Summit,
                                                                          around the globe.
FoundationDB Summit, ServiceMeshCon, PromCon,
KVM Forum, Xen Summit, Cloud Foundry Summit                             The Linux Foundation brings together companies and individual
                                                                        contributors to build the greatest shared technology in history.
Blockchain                                                              We provide the events, training, certification, open source
Hyperledger Global Forum, Hyperledger Member Summit,                    best practices and marketing, and necessary to build, scale,
Open Source Strategy Forum
                                                                        and sustain critical open source projects and communities.
                                                                        As the home of over 200 open source projects driving critical
Hardware                                                                technologies, there is no organization better positioned to
OpenPOWER Summit, RISC-V Global Forum                                   gather the open source community for important face to face
                                                                        interaction to drive innovation across open source. And, unlike
Invitation-Only Events                                                  for-profit event management firms, any money generated
LSF-MM Summit, The Linux Foundation Member                              by our events is channeled back into supporting open
Legal Summit, Open Compliance Summit, Linux Kernel
                                                                        source communities to support their growth.
Maintainer Summit & The Linux Foundation Member Summit
                                                                        Contact us today for more information on sponsoring at
                                                                        sponsorships@linuxfoundation.org.

                                                                             Open Source Summit + Embedded Linux Conference Europe 2020   13
THE LINUX FOUNDATION

   OPEN SOURCE SUMMIT

             2019 LF EVENT AUDIENCE SNAPSHOT
    N O R TH AM E R I C A                               North
                                                        Europe America

                                                        Europe

ATTENDANCE                                                                                                  AUDIENCE BY COMPANY SIZE

42,000+ attendees                                                                                            COMPANY SIZE

                                                                                                                    1 - 49
                                                                                                                                      SUM OF %

                                                                                                                                       16%
31.25% YoY Growth
                                                                                                                    50 - 499           21%

REPRESENTING
                                                                                                                    500 - 999          6%

12,000 + organizations                                                                                              1,000–2,999        10%
Including corporations, associations and
academic institutions worldwide                                                                                     3,000+             47%

FROM

141 countries
                                                                                     6.5%
                                                                                    of attendees
                              2.7%                                                from Germany
                             of attendees
                            from Canada                                         2.6%
                                                                         of attendees from
                                                                           the Netherlands

                                                                  4.4%
                                                                 of attendees
                                                                 from the UK                                                                      3.6%
                                                                   2.9%                                                                         of attendees
                                                                                                                                                 from Japan
   39.5%                                                         of attendees
                                                                 from France
 of attendees are
      from the US
                                                                                                                                        2.2%
                                                                                                                                       of attendees
                                                                                                                                  from South Korea

                                                                                                            10.5%
                                                                                                            of attendees
                                                                                                               from India                           2%
                                                                                                                                               of attendees
                                                                                                                                             from Australia

                                                                                             Open Source Summit + Embedded Linux Conference Europe 2020   14
THE LINUX FOUNDATION

    OPEN SOURCE SUMMIT

2019 LF EVENT AUDIENCE SNAPSHOT (CON’T)
     N O R TH AM E R I C A                          North
                                                    Europe America

AUDIENCE BY JOB FUNCTION                            Europe

Developer                                                                                                                                        37%
Architect                                                                                      17%
DevOps / System Administration                                                        13%

Executive Management                                                           9%
Student / Professor / Academic                                            6%

Product Management                                                        6%
Other                                                                4%
Program Office Leader                                                4%

Legal / Compliance                                           2%

Media / Analyst                                              2%

AUDIENCE BY INDUSTRY

   54%            Software / Internet
                                                                                                        7%    Finance / Banking / Insurance
   7%         Hardware / Electronics
                                                                                                        6%    Carriers / Telecom
   5%         Solutions Provider / IT Consultancy
                                                                                                        4%    Associations / Trade Groups / Foundations
   3%         Education / Research
                                                                                                        3%    Media / Advertising / Publishing
   2%         Automotive
                                                                                                        2%    Retail / Wholesale Trade
   1%         Healthcare
                                                                                                        1%    Aerospace / Defense
   5%         Other

PRESS & SOCIAL MEDIA

Linux Foundation Events are highly engaging and interactive.
Our 2019 events generated:

30,000+                                             90,000+                         730,000,000+                     Nearly 500
media clips                                         social media                    event keyword                    media professionals
                                                    engagements on                  impressions on                   attended,
2,000,000,000+                                      Facebook &                      social media                     representing global
potential impressions                               Twitter                                                          media outlets

                                                                                    Open Source Summit + Embedded Linux Conference Europe 2020    15
THE LINUX FOUNDATION

  OPEN SOURCE SUMMIT
  N O R TH AM E R I C A                          North
                                                 Europe America

                                                 Europe

                                                                                   Sponsorship Bundles
                                                                                    & Custom Packages
                                                                          Interested in sponsoring multiple events and/or
                                                                  creating a custom sponsor package? We offer bundled
                                                                  sponsorship package discounts and are happy to work
                                                                   with you to create a customized package to meet your
                                                                                           organization’s individual needs.

                                                                        Linux Foundation Corporate Members
                                                           receive sponsorship discounts on Linux Foundation
                                                               events; 5% discount or 7% when signing up for
                                                                                      multiple events at once.

Contact sponsorships@linuxfoundation.org
to secure your sponsorship today.
www.events.linuxfoundation.org
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