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WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
          May/June 2016 • datacenterdynamics.com

     The Business of Data Centers

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WEBSCALE INFRASTRUCTURE
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
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WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
Contents
                                                                        May/June 2016
                                                                        VOL 04 // ISSUE 14

                                                                        4     Meet the team

                                                                        5     Global Editor

                                                                        7     News

                                    Cover Story                         12    Asia Pacific
                                    Building                            14    Latin America Focus
                                    Webscale                            16    Building Webscale
                                    The digital infrastructure
                                    makes new demands                   21    Colocation intro
                                    16                                  22    Colocation changes

                                                                        24    Colo Movers & Shakers

                                                                        29    Ian Bitterlin

                                    Asia Pacific
                                                                        33    Power + Cooling
                                    Singapore signs up to ‘green’       35    Smarter cooling
                                    its data centers

                                    12                                  39    Cooling by other means

                                                                        42    Power to the people

                                                                        44    US & Canada Awards Winners

                                                                        46    Max’s last words

                                                                        Our tracks guide your path through
                                                                        the DCD Magazine, website and
                                                                        events
    Ian Bitterlin                   Turn and face
    Using waste heat is great in    the change                                Colo + Cloud
    theory, but tough in practice   New thoughts on colocation
    29                              22                                        Design + Build

                                                                              Core > Edge

                                                                              Software - Defined

                                                                              Power + Cooling
                                    Power to the people                       Security + Risk
                                    There’s more than one way
                                    to feed your data center                  Servers + Storage
                                    42                                        Open - Source

                                                                   Issue 14, May/June 2016 • datacenterdynamics.com 3
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
Meet the team
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Peter Judge                                    Max Smolaks                                    Eric Doyle                                                     ADVERTISING
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Environment). Also, open                       (IT & Networks). Also,                         who’s been editor-in chief                                     Yash Puwar
source, networks, telecoms,                    international incidents,                       at TechBritannia and tech                                      Vanessa Smith
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4      datacenterdynamics.com • May/June 2016, Issue 14
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
Webscale
wonderland

                                                                                                   50%
B
                uilding at webscale is different. Data
                centers created a new technology
                discipline when they served a small,
                defined community (say, the staff
                and customers of a major bank).
                But when web services and the
cloud went global, the reach of those data centers
multiplied and the game suddenly changed.
    Engineering at webscale faces different challenges
and the cloud players have led the response to that. They
have monolithic applications, and they want millisecond
responses to requests from a user base around the world.                                             of enterprises
    But although their requirements are different, the                                               will use
cloud giants are addressing some of the same underlying                                              webscale
issues that face the rest of the data center world. We                                               architecture by
can all learn from their efforts.                                                                    2017 (Gartner)

Power and cooling, along with network bandwidth,
remain the biggest fundamental needs of data
centers. Webscale players can adopt massively economic
giant-scale solutions, but everyone needs to keep
re-addressing the subject from first principles.
   There’s a balance between power and cooling. All the
power that is used in a data center will become heat.
And all that heat needs to make its way out of the data
center racks, or else they get too hot.                       Webscale
   So trimming the power needs of the IT kit reduces
the need for cooling, and improving the effectiveness of      players are
cooling allows for more power.
   Webscale players are pushing this forward, but there’s
                                                              pushing things
plenty of scope for anyone to up their game, and our          forward, but
supplement looks at both sides of the coin.
                                                              there’s scope for
Colocation still lives. Despite the efforts of cloud
providers to blot up all the enterprise and consumer IT
                                                              everyone to up
needs of the planet, individual organizations still need to   their game
put servers somewhere, and those that don’t have their
own facilities will put them in colo spaces.
    The good news here is that those colo players are
learning the lessons of webscale builders. They don’t
have a monolithic application to run. In fact, they may
have a variety of clients renting parts of their space for
diverse jobs, and the rules of the game say that every one
of those customers is right. So colo players are getting
creative about how to satisfy all their customers.
    And any colo player worth its salt is also (up)selling
the option, either directly or through a partner, of
shifting all or some of that IT resource into the cloud.
    And if it works, just maybe, those players could
themselves reach webscale.

•
Peter Judge – Global Editor
   @peterjudgeDCD

                                                                  Issue 14, May/June 2016 • datacenterdynamics.com 5
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
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WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
News Roundup

                                                                                                                          Linking ARMs
                                                                                                                          Backers of ARM and Power
                                                                                                                          processors, including
                                                                                                                          IBM, AMD, Huawei
                                                                                                                          and Qualcomm, have
                                                                                                                          teamed up to make their
                                                                                                                          RISC processors more
                                                                                                                          compatible with the
                                                                                                                          dominant x86 instruction
                                                                                                                          set. The CCIX Consortium
                                                                                                                          will develop a Cache
                                                                                                                          Coherent Interconnect for
                                                                                                                          Accelerators (CCIX). This will
                                                                               analyst at Andrasta Consulting.            let processors with different

    Equinix to sell
                                                                               “Before Christmas they were                instruction set architectures
                                                                               inundated with interest from               share data with application
                                                                               investors, but they all fell by the        acceleration engines.

    eight data centers
                                                                               wayside because of the inherent
                                                                               difficulties in turning these sites        Salesforce goes
                                                                               into a new business.”                      to AWS

    to Digital Realty
                                                                                   According to Hayes, Equinix            Social CRM maker Salesforce
                                                                               would have preferred to sell the           has signed a deal with
                                                                               sites off piecemeal, preferably            Amazon Web Services
                                                                               to newcomers, who would have               (AWS) that could be worth
    US-based infrastructure              square feet of white space and        trouble competing on a global              $400m over four years.
    specialist Digital Realty has        24.4 megawatts of IT load, serving    stage. She added that the deal             Salesforce will use the
    agreed to acquire eight European     more than 650 customers. The          involves old data centers that             AWS Analytics Cloud, App
    data centers, which European         properties are 72 percent utilized,   will require substantial upgrades          Cloud, Community Cloud,
    regulators have instructed its       and can be expanded to support        – something that is difficult to           Sales Cloud and Service
    competitor Equinix to sell.          another 14.9MW of IT equipment.       achieve when the data halls are            Cloud platforms, although
        Digital Realty will pay              Digital Realty will acquire       nearly full. Only a company                it still plans to retain its own
    approximately $874m for              an interest in one data center        already in the industry with               computing infrastructure.
    five facilities in London, two       in Amsterdam and leasehold            existing data centers in these
    in Amsterdam and one in              interests in the other seven          markets, such as Digital Realty,           HPE spits out EDS
    Frankfurt. Equinix has been          facilities, lasting an average        could pull this off.                       Hewlett Packard Enterprise
    told to sell some of its estate as   of 23 years. In return, Equinix           Tim Anker of Colo-X added              (HPE) will spin off its
    a condition of approval for its      will get an option to acquire         that the deal was “good news               Enterprise Services division
    $3.8bn acquisition of European       Digital Realty’s data center at rue   for the customers and people               and merge it with CSC to
    colocation player TelecityGroup.     Ambroise Croizat in Paris, where      who worked in those data                   form a new company with
    European regulators imposed          Equinix is currently a tenant, for    centers,” adding that Digital              expected annual revenues of
    the sale to stop Equinix from        a purchase price of approximately     Realty’s possible move into retail         $26bn. This follows HP’s split
    having a dominant position on the    $215m. This part of the deal is yet   colocation, using the Telx brand           into HPE and HP Inc in 2015,
    retail colocation market.            to pass regulatory scrutiny.          it acquired, would be good for             and effectively spits out
        According to Digital Realty,         “Selling to Digital has got to    competition here.                          EDS, the services company
    the portfolio of eight facilities    have caused pain for Equinix,”                                                   then-CEO Mark Hurd
    contains approximately 213,000       commented Nicola Hayes,               http://bit.ly/1sLFjKJ                      bought in 2008.

    VOX BOX / DCD VIDEO
                                Is liquid cooling necessary, or is air                                               What is “chiller in a box”?
                                cooling enough?                                                                      We were looking for ways to
                                There is a great deal of discontinuity                                               increase the efficiency of our
                                between the liquid-cooled camp,                                                      data centers in a small footprint,
                                                                                                                     so we incorporated all the parts
                                and the air-cooled camp, but
                                                                                                                     of a water-cooled chiller plant –
                                they will coexist. The reality is that                                               including the economizer – on
                                right now, liquid cooling is a very                                                  a footprint the same size as an
                                small percentage of the market.                                                      equivalent air-cooled chiller. We
                                What’s driving liquid cooling is high                                                can do one-for-one swaps and
                                performance computing (HPC),                                                         increase the efficiency five times.
                                and there is great interest because                                                  It allows us to upgrade a facility
    Julius Neudorfer            energy efficiency for liquid cooling is             William Gast                     without going inside and causing
    CTO                         substantially better.                               Data Center                      any downtime.
    North American                                                                  Design Director
    Access Technologies         http://bit.ly/1t1i53W                               CenturyLink                      http://bit.ly/1jAiDbk

                                                                                      Issue 14, May/June 2016 • datacenterdynamics.com 7
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
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virtually covers each and every dry cooling application in the fields of industrial, HVAC and
data centre applications.

                                                                                                   Member of Güntner Group
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
News
                                                                                                                              NewsRoundup
                                                                                                                                   Roundup
                                          report, the company’s CEO,        has come at a time of growth         Germany and Japan underscores
    Digital Realty                        William Stein, said: “Leasing     for Digital Realty, which closed     the importance of scale and a
                                          activity included a multi-        a deal to buy Telx for $1.9bn        global platform in providing
    fills Japan site                      megawatt lease with a                   last October. This has         data center solutions to meet
                                          hyperscale cloud                             massively boosted its     customer needs.”
    with one deal                         service provider                                presence in the US         Plans for the Osaka center
                                          in Osaka, fully                                  and given Telx the    were announced in late 2013,
                                          leasing phase                                      global reach it     when it bought the 15,000 square
    Digital Realty Trust has closed       one of our first                                   lacked before.      meter facility (160,000 square
    a deal with an unnamed                project in Japan.                                      “Data center    feet) for $10.5m. The company
    cloud provider that has fully         We also entered                                    demand remains      started work in April 2015 and
    occupied the first phase of its       Germany with                                       robust, driven      offers multi-rack, cage and
    data center in Osaka.                 the acquisition                                   by a rapidly         private suites configurations,
       The center occupies 8,271          of a six-acre                                    growing trend         with power capacities ranging
    square meters (80,000 square          land parcel.”                                  towards corporate       from 2kW to over 2,400kW.
    feet) at a facility 20km from             The first-phase deal                   IT outsourcing, Stein
    the Japanese city. In a financial     for half of its Osaka provision     added. “Our activity in            http://bit.ly/1P4Z98F

    Africa expansion brings                                                                        South Korea to host
    first facility to Chad                                                                         Microsoft’s cloud
    Chad has its first data center, as a big expansion is                                          Microsoft has announced plans to
    predicted for facilities on the continent.                                                     deliver cloud services from two new data
        Swedish prefabricated data center specialist                                               center regions in South Korea, which
    Flexenclosure has constructed the first data center in                                         include a facility based in the capital
    the landlocked country, sometimes referred to as the                                           of Seoul. Microsoft’s Azure cloud will
    “dead heart of Africa.” The news comes as a report                                             also expand in Canada, with local data
    predicts fast growth for the continent’s facilities.                                           centers in Toronto and Quebec City, and
        The communications and colocation center was                                               Canadian data residency for Office 365
    built by Flexenclosure for Millicom subsidiary Tigo.                                           for business customers.
    At a cost of $6m, the 374 square meter facility, built in                                           Microsoft has invested more than
    Sweden and shipped to Chad’s capital N’Djamena, is                                             $15bn in its cloud operations to date and
    designed to support an IT power load of 400kW. The                                             announced a total of 32 Azure regions around
    building can double in capacity if needed. The design                                          the world, 24 of which are generally available.
    also had to take into account that N’Djamena is one                                            According to Microsoft cloud VP Takeshi
    of the hottest cities in the world, with an average daily                                      Numoto, that’s more regions than any other
    high temperature of around 40° Celsius.                                                        major cloud provider.
        Africa has growth potential, according to a report                                              In 2014, reports suggested Microsoft is
    published by BroadGroup for the Data Center Africa                                             planning a multi-billion-dollar data center
    Summit held on June 8, thanks to the availability                                              in the South Korean city of Busan. While
    of greater surplus power, more submarine cables, a                                             Busan wasn’t mentioned by name here,
    growing population that is increasingly affluent, and                                          the updated Microsoft Azure website does
    stabilizing government regimes.                                                                list a “Korea South” region, in addition to
        Egypt, Kenya, Nigeria and South Africa are the                                             a “Korea Central” region, with the location
    growth leaders, and the continent’s grid now allows                                            shown as Seoul. This strongly suggests that
    some to produce a power surplus that is exported for
    profit, while new cables and satellites also arrive.
        IBM has opened its first data center in South
                                                                            10%                    any new data center located in Korea South
                                                                                                   is likely to be in Busan.
                                                                                                        There is no question that Microsoft
    Africa, and Teraco is building Africa’s largest                    Growth in global            has been investing heavily in data center
    data center there.                                                                             infrastructure over the past few years as it
                                                                      colocation market            refashions itself from a software vendor into
    http://bit.ly/22xCHg7                                                2015-2016                 a services company. However, it is also facing
                                                                                                   intense competition from cloud providers
                                                                                                   such as Amazon Web Services (AWS) and

                                                                            41%
                                                                                                   IBM SoftLayer in the Asia Pacific region.
                                                                                                   For example, AWS South Korea went live in
                                                                                                   January as part of an accelerated expansion
                                                                                                   in the region, and it is reportedly building as
                                                                       Growth in NTT               many as five data centers in Mumbai, India.
                                                                     data center revenue
                                                                         2015-2016                 http://bit.ly/22xCnxQ
                                                                          (Synergy)

                                                                                 Issue
                                                                                     Issue
                                                                                        14, XX,
                                                                                            May/June  20XX • datacenterdynamics.com 9
                                                                                                Month 2016,
WEBSCALE INFRASTRUCTURE - The Business of Data Centers - DatacenterDynamics
News Roundup

 Green Revolution                                  France’s OVH has plans down under
 Cooling launches
                                                   Hosting provider OVH of France wants to open a data center in Australia; sites in the
 the customizable                                  US and Asia are also in the works. Maxim Hurtel, the public cloud product lead at
                                                   OVH, revealed the plans in a speech at the OpenStack summit in Austin, Texas.
 Minimus range                                         OVH builds its own servers and currently has 250,000 servers in its infrastructure,
                                                   with 500 new ones added every day. According to Hurtel, OVH also builds and
                                                   operates its own networks around the world, and has 32 points of presence globally.
                                                       OVH had announced plans for 12 new data centers on top of the existing 17 it
                                                   already runs. These new data centers will be built over the span of two years, said OVH
                                                   vice president Pascal Jaillon.
                                                       OVH could be entering the Australian market at an opportune moment, when the
                                                   cloud-first policy of the Australian government is driving demand for more public
                                                   cloud platforms. OVH could provide an alternative for organizations that prefer not to
                                                   invest in Amazon Web Services (AWS) or Microsoft Azure.

                                                   http://bit.ly/1O552b1

 Liquid cooling specialist Green Revolution        China launches quantum
 Cooling (GRC) has partnered with Supermicro
 and Gigabyte to release a range of stripped-      communications satellite
 down servers that eschew most of the features
 traditionally offered by large OEMs.
     The Minimus range enables customers           China is set to launch the first-ever quantum communications
 to configure the hardware before they buy,        satellite in an experiment that could potentially lead to an
 and specify the exact components they need.       unbreakable encrypted wireless network. Later this year, the
 According to GRC, this approach helps cut         nation also hopes to complete an $80m, 2,000km quantum
 data center hardware costs in half.               communications link that will connect government offices
     The model is similar to the thinking          in Beijing to those in Shanghai.
 behind the Open Compute Project, but is               Project leader professor Pan Jianwei, from the University
 more suitable for smaller organizations,          of Science and Technology of China, successfully implemented
 GRC said. “We saw that most OEM servers           quantum communications to exchange information securely
 were not only full of unused features,            among government officials during a military parade. “China is
 they also cost significantly more than            completely capable of making full use of quantum communications in
 the cost of their components,” explained          a regional war,” Pan told news service Caixin. “The direction of development in the
 Christiaan Best, founder and CEO of Green         future calls for using relay satellites to realize quantum communications and control
 Revolution Cooling.                               that covers the entire army.”
     “There was a time in the industry when            The network and satellite will transmit encoded data through quantum key
 everyone believed that ‘nobody gets fired for     distribution (QKD), which secures a channel using quantum entanglement. Two
 buying blue (IBM).’ But those days are long       particles can share the same quantum state, irrespective of their spacial distance from
 gone, as servers are becoming a commodity,        each other, but the entanglement collapses when it is observed – so eavesdroppers
 and paying a $2,000 premium for a nameplate       cannot monitor data without immediately changing the quantum state and being
 is no longer acceptable… or necessary.”           noticed. “The Edward Snowden case has told us that the information in the transmission
     According to research carried out by the      networks are exposed to risks of being monitored and attacked by hackers,” said Pan.
 company, the main reason customers buy                Weighing in at 500kg, the experimental satellite contains a quantum key
 more expensive branded kit is reliability.        communicator, quantum entanglement emitter, entanglement source, processing
 But GRC claims that, when it looked at its        unit and a laser communicator. It will orbit at an altitude of 1,000km and is expected
 own custom servers, the annual failure rate       to go live two years.
 stood at less than one percent.                       Quantum physics researcher Anton Zeilinger, of the University of Vienna, had
     The company has collaborated with             hoped for the European Space Agency to develop its own satellite but found the
 major server manufacturers Gigabyte and           organization too slow. “Its mechanisms are so slow that no decision was made,”
 Supermicro to develop a standardized server       he told Nature in 2012. Instead, Zeilinger, who was previously Pan’s Ph.D adviser,
 design based on the ATX motherboard, with         collaborated with the Chinese. In 2013, Austria and China announced the Quantum
 integrated rack-based liquid cooling and          Experiments on Space Scale collaboration, with a ground station for the Chinese
 power distribution.                               satellite being built in Vienna.
     It then put all the pre-tested options into       This January, Pan said: “Our first mission is to see if we can establish quantum key
 an online framework to enable customers           distribution between a ground station in Beijing and the satellite, and between the
 to mix and match components without any           satellite and Vienna. Then we can see whether it is possible to establish a quantum
 reliability or compatibility worries.             key between Beijing and Vienna, using the satellite as a relay.”

 http://bit.ly/1TPWiHT                             http://bit.ly/25ydBPR

10 datacenterdynamics.com • May/June
                            Month 20XX,
                                     2016,
                                        Issue
                                           Issue
                                              XX 14
News
                                                                                                                                   NewsRoundup
                                                                                                                                        Roundup

    Equinix plans expansion                                                                               CyrusOne grows
                                                                                                          finance-focused
    Colocation giant Equinix will expand capacity over the
    next few quarters by pushing out its existing facilities                                              Chicago site
    and building extra data centers. In all, the company has
    16 expansion projects underway and plans for four new
    facilities, according to CEO Steve Smith.                                                             Data center operator CyrusOne is expanding
        The capacity increase was announced in the company’s                                              the data center it bought from Chicago
    2016 Q1 earnings conference call, where Smith also said                                               Mercantile Exchange (CME) in March.
    Equinix’s Internetwork Business Exchange (IBX) centers are                                            CME is still in the building as a tenant, and
    at 80 percent occupancy.                                                                              CyrusOne wants to bring in other Chicago-
        The New York NY5 site will add 1,200 sellable cabinet                                             based financial firms.
    equivalents (2.5 square meters per cabinet), with the commencement of a second phase                      In March, CME sold its building to
    of expansion. Japanese expansion is capped, following the acquisition of Bit-isle in 2015.            CyrusOne and signed a 15-year lease to
        In San Jose, California, Silicon Valley demand is being met with 2,600 cabinets in a new          remain as the anchor tenant for the facility.
    SV10 facility on land purchased adjacent to Equinix’s existing Great Oaks campus.                     CyrusOne is now taking advantage of the
        In São Paulo, Brazil, a slightly larger facility SP3 will be created to provide approximately     site’s prime position in Chicago to build
    2,775 cabinets, and the Sydney SY4 build will contain 3,000 cabinets opened in two 1,500              on 15 acres of empty land included in the
    cabinet phases. A second phase of 1,385 cabinets is due this year at London LD6.                      original deal. The extension will add another
                                                                                                          500,000 square feet (46,500 square meters)
    http://bit.ly/22xCKby                                                                                 of space, which the two firms will offer to
                                                                                                          other financial services players.
                                                                                                              CyrusOne has said there is significant
                                                                                                          demand for additional colocation, and the
                                                                                                          deal allows both CyrusOne and CME to
    ST Telemedia buys Tata’s Indian sites                                                                 provide colocation services to interested
                                                                                                          customers in the original CME data center.
                                                                                                              However, space is limited in that
    Singapore Technologies Telemedia (ST Telemedia) is to buy a majority stake in the                     building. CME occupies over 72,000 square
    data center business of Tata Communications, which has been on sale for nearly                        feet (6,700 square meters) of a data center
    a year. The deal, valued at around $170m, sets up a joint venture, with Tata keeping                  which is reported to be more than 400,000
    a minority stake.                                                                                     square feet (37,000 square meters) in size.
        ST Telemedia will buy 74 percent of the data centers in India and Singapore                           CyrusOne now says there are only 36,000
    owned by Tata Communications. Tata will keep the remaining 26 percent, and                            square feet (3,350 square meters) available to
    shift its focus back to its core business of networks and managed services. ST                        rent in the building, which indicates there
    Telemedia has been the frontrunner to buy the data centers since soon after                           may be other customers already, or other
    they were put on the market.                                                                          limitations with what can be done in the
        Tata Communications, part of the giant Tata conglomerate, rapidly built up a                      existing facility.
    massive data center portfolio, mostly through acquisitions in 2013 and 2014. The                          When the original acquisition of
    organization runs about a quarter of India’s data centers.                                            the data center was announced, both
        The company says it has more than a million square feet of data center space,                     CyrusOne and CME talked about potential
    in 44 facilities, distributed around the world, including Singapore, the US and the                   partnerships between the two firms to grow
    UK. This deal only affects Tata’s three sites in Singapore and 14 colocation facilities               the business. The pair have said they plan
    in India, in cities including New Delhi, Mumbai, Bengaluru, Chennai, Kolkata and                      to build additional space and to focus on
    Pune. In 2014, Tata transferred these sites to an independent subsidiary – Tata                       “becoming the nexus for financial, energy,
    Communications Data Centers (TCDC) – and then in 2015 set about selling a                             social media, and cloud companies.”
         majority stake in the business.
                 When this deal goes through, the TCDC data centers, along with                           http://bit.ly/1TXDwvj
                  Tata’s three facilities in Singapore, will be a joint venture, effectively
                       run by ST Telemedia Global Data Centers (STT GDC). This
                            group has a stake in data centers in all major economic
                                   areas, and last year bought a stake in Virtus of the
                                          UK. “I think Tata’s priority here is to raise cash
                                              and pay down some of its debt,” said Adi
                                                  Kishore, analyst at DCD Intelligence. “Its
                                                      Indian portfolio was probably the
                                                              most attractive to ST Telemedia,
                                                              which wants to expand in
                                                              India and China. Long term,
                                                              though, Tata would like to
                                                              migrate its business to managed
                                                              services and cloud.

                                                              http://bit.ly/1TPO2Yq

                                                                                           Issue
                                                                                               Issue
                                                                                                  14, XX,
                                                                                                      May/June  2016 • datacenterdynamics.com 11
                                                                                                          Month 20XX
The Paris Agreement
 on Climate Change

                                      Singapore signs
 • Aims to keep global
   warming “well below 2C”

 • Signed by 176 states

 • Ratified by only 17 states,
   mostly small island nations        up to ‘green’
                                      its data centers
 • The agreement comes into
   force only when ratified by
   the largest 55 countries

 • Under a non-binding
   promise, developing                As Singapore signs the Paris Agreement, new
   countries could get
   $100bn. So far $3bn                and old data centers will have to consider their
   is committed                       climate impact, says Paul Mah

                                                          S
                                                                      ingapore signed the       in Singapore, despite accounting
                                                                      Paris Agreement on        for just one percent of the total
                                                                      Climate Change in         land area. With new data centers
                                                                      April, and also pledged   expected to launch just about every
                                                                      to reduce its emissions   other month for the rest of 2016,
                                                                      intensity by 36 percent   the percentage is likely to increase,
                                                         by 2030 compared with 2005 levels.     and industry will have to get moving
                                       Paul Mah          This milestone will be of small        to fall into step with the Singapore
                                       SEA Correspondent interest to the general public, but    government’s plan.
                                                         data center and cloud providers
                                       @paulmah          will take notice given Singapore’s     New data centers are more
                                                         position as a data center hub          efficient and tend to be huge, multi-
                                                         with limited access to renewable       story facilities in land-strapped cities
                                                         sources of energy.                     such as Singapore and Hong Kong.
                                                            Data centers consume 6.9            “A lot of them are very large, with
                                                         percent of the total energy used       very large energy consumption,”

12 datacenterdynamics.com • May/June 2016, Issue 14
Asia Pacific
                                               entail a rethinking of the systems that are
                                               implemented and integrated with the rest
                                               of the data center.
                                                   “[For] something designed many years
                                               ago, there could be a newer or better way
                                               of doing the system. First, understand
                                               where you are. Second, put together a
                                               pragmatic plan to drive improvement
                                               and efficiency,” he says.

                                                Air-conditioning equipment doesn’t
                                                run as efficiently after 10 years if it is not
                                                maintained properly, and may need to be
                                                overhauled or even replaced. “If you don’t
                                                pay attention to it all the time, if you’re
                                                not constantly trying to improve things,
                                                then you fall behind,” explains Grant.
                                                    Other improvements can be
                                                uncovered with the right data, says
                                                Pankaj Sharma, vice president of IT
                                                business in Schneider Electric’s APAC
                                                region. Sharma recommends DCIM
                                                software to improve efficiency.
                                                    “DCIM looks at your cooling system
                                                and turns things on and off to ensure the
                                                most efficient use of DCs,” says Sharma.
                                                “Software takes it to the next level: How
                                                many of these components need to run
                                                on a constant basis? What is the best way
                                                to get them to work together?”
                                                    Energy-efficiency projects don’t
says Hal Grant, executive vice president       have to be monolithic. DCIM vendors
of IT business at Schneider Electric.          are increasingly willing to hook up
“Maximizing the efficiency on every            to products from competitors to get
watt is very, very important to them.”         usage information. “We partner with
    There are innovations in cooling           other companies, we train them, we
systems, and the designs of pods within        sell them tools, we don’t have to do
data centers, and even how storage is          everything ourselves,” says Grant.
lined up within the facilities. Data centers       It is clear that energy efficiency is
must be continually upgraded, because          now being driven by several factors:
even a new data                                                   increasing consumer
center today will be                                              awareness can overcome
an “old” data center                                              possible inertia by data
in five years’ time,          Data centers                        center operators, while
says Grant: “It is a                                              government initiatives
lifelong challenge.”          need constant                       and standards also push
    High power-
density data centers
                              upgrades:                           data center operators to
                                                                  make improvements.
are not necessarily the       today’s new                             Government green
most energy efficient,                                            standards include the
as a high power               facility will                       BCA-IDA Green Mark for
deployment tends
to mean more heat,
                              be “old” in                         Data Centres, explains
                                                                  Sharma. “While they
which translates into         five years                          provide these standards,
the need for more                                                 they also provide
cooling. But there                                                subsidies. It’s like you get
is a strong demand                                                rewarded twice.”
for higher density; for example, NTT’s
recently opened FDC2 data center in            “If you have a finite number of
Hong Kong has a power density of               square meters, and you are going to pack
up to 24kVA per rack backed by a thermal       more into those square meters, then
storage system, while Singtel’s upcoming       by definition you have to constantly be
DC West data center in Singapore has           searching for efficiency in the data center
rooms dedicated for higher power               and the buildings,” says Grant. “And if
deployments.                                   we’re really going to make a dent in energy
    Improving an existing center isn’t just    efficiency, you have to spend just as much
a matter of swapping out older hardware        time on an existing data center as you
for new components, says Grant. It could       would on a new one.”

                                                                                    Issue 14, May/June 2016 • datacenterdynamics.com 13
Market Focus:
                                                Latin America
                                                Data centers are developing in major emerging
                                                markets within the region, reports Peter Judge

                                                T
                                                                he countries that comprise     (ICREA). Within the constraints
                                                                Latin America aren’t a         mentioned, this year is expected to
                                                                homogeneous set, but           be strong. Prefabricated data centers
                                                                they do share some             are predicted to grow in the region,
                                                                common features – to a         says Fernando Garcia of Ingenium
                                                                greater or lesser degree.      Engineering. They can be delivered
                                                Their economies are struggling and             quickly in a market that faces rapid
                                                their currencies are often weak. Their         change.
                               Peter Judge
                                                governments are unstable and often                 There are a few large greenfield
                               Global Editor
                                                accused of corruption.                         projects or new data centers, but many
                                                    Despite this, there is strong investment   brownfield jobs and upgrades to existing
                               @peterjudgeDCD
                                                in the tech sector in the region, and          facilities are being fulfilled by new
                                                mobile services are expanding. As in           players, says Garcia.
                                                other countries, concerns over privacy             However, the market for brownfield
                                                are driving a move towards more local          projects – in other words adjustments,
                                                data storage, and public cloud services are    remodels and updates for existing sites –
                                                competing to overcome inertia and win          is bullish since companies are beginning
                                                over in-house IT.                              to make common sense investments
                                                    Data centers are worth $2bn in Latin       in infrastructure by capitalizing on the
                                                America, according to the International        existing infrastructure they already own
                                                Computer Room Experts Association              and optimizing further investments.

14 datacenterdynamics.com • May/June 2016, Issue 14
Latin America
Brazil                                            Colombia
At the time of writing, Brazil is contorted in    After a long-running guerilla war with
a political crisis over suspended President       Marxist groups including FARC, Colombia is
Dilma Rousseff’s handling of the economy.         becoming more stable as peace talks progress
Inflation has been at 10 percent and the          under President Santos. As Colombia is
country has been plagued by the Zika virus,       Latin America’s third-largest oil producer, its
a public health crisis that remains difficult     economy has been hit by the recent fall in oil
to quantify and predict, and which threatens      prices. Despite this, growth in telecoms has
the success of the Olympic Games.                 driven data center growth. This year, GTD
    Nevertheless, the country has seen            Flywan has opened a Tier III reliable facility
investment in several major new colocation        in Colombia, and Level 3 has launched its
data centers. CapGemini has put $3.6m (13m        third data center there, in Santiago de Cali,
reals) into a new data center in Campinas.        alongside two facilities in Bogota.
Meanwhile, Equinix has put $21m (76m reals)           As in Brazil, marine cables are used to                 Brazil
into a data center in São Paulo. Players from     provide connections between Colombian
                                                                                                              • Population 201 million
neighbouring countries are also investing.        cities, with Level 3 opening a link between
Colombia’s Internexa has opened an                Cali and Buenaventura that depends on a                     • GDP $1.8tr
820 square meter data center in Rio.              300km link along the Caribbean coast.
    Alongside data centers, networks are              Smaller than the Latin American giants
being developed, and Brazil’s position on         Brazil and Mexico, Colombia is a prime
the continent makes it a popular landing          location for subsidiaries of Brazilian and
point for international fiber. Telefonica is      Mexican companies, and is seen as a route
linking Rio with Virginia Beach in the US         to access smaller markets such as Honduras,
via Puerto Rico, with an 11,000km link due        Guatemala and Nicaragua. Tier IV opened a
to be operational in 2018.                        Colombian subsidiary in 2015 and expects it to
    Meanwhile, contrary to the usual Northern     provide half of the company’s growth in 2016.
Hemisphere dominance, NEC is laying a
6000km fiber link for Angola Cables directly
between Angola and Brazil.                        Peru
    Links along Brazil’s coast are also proving  Peaceful since the end of the insurgency and
useful to connect its cities: Google is funding  the self-imposed exile of President Fujimori              Mexico
the “Junior” system, which will link Rio and     in 2000, Peru has been consistently one of                • Population 113 million
São Paulo via a sea-going loop.                  the fastest-growing economies in the region,
                                                                                                           • GDP $1.2tr
                                                 although with a GDP of $180bn, it is only
                                                 one-tenth the size of Brazil.
Mexico                                               Nevertheless, Peru’s economy is expected
Mexico’s government appears to be more           to grow at 5.4 percent per year until 2018,
stable, despite international criticism over its leading the region in growth terms, according
handling of the case of 43 students apparently   to LatinFocus.
abducted by police in 2014. The country’s            The country’s data center sector has been
relationship with the US is perhaps more         characterized by a slow-moving but well-
strained, thanks to the                                      meaning public sector, while the
inflammatory language of US                                  rest of the tech community shows
Republican hopeful Donald             Data centers a will to innovate and get involved
Trump.                                                       in emerging areas of technology,
    Despite this, data centers        are worth              including securityh and satellites.
in Mexico appear to be                $2bn in Latin of data       Recent announcements
healthy, and the country                                              centers in Peru have             Colombia
makes up some 20 percent              America, and therefore come from aerospace                       • Population 45 million
of the Latin American data                                   and academia. The new academic
center scene. The market for          this year is           complex of the Universidad                • GDP $274bn
data centers in Mexico grew           expected to Nacional del Altiplano (UNA Puno)
18 percent in 2014, and will                                 will contain a 24,000 square meter
continue to grtow, according          be strong              data center valued at 30m soles
to ICREA.                                                    (about $9m), in the basement of a
    As elsewhere, telecoms is growing fast,      15-story, high-tech research center.
as the middle class expands, and uses more           Meanwhile, the National Commission for
mobile services. Government data centers are     Aerospace Research and Development has
not growing so fast in Mexico.                   created a virtual data center to gather images
    The colocation market in Mexico is           from a Peruvian satellite in low polar orbit.
dominated by just three players: Kio, Alestra        More conservatively, the ubiquitous Latin
and Triara, which between them own 80            American provider Telefonica has achieved
percent of the space. This will make life        Tier III certification for its data center in
difficult for any new entrants.                  Monterrico, Surco, and the National Bank
    Alestra’s position will be strengthened by   has adopted free cooling technology. And
its merger with Axtel, a large Mexican telco.    the National Bureau of Government of Peru          Peru
Axtel now has six data centers, and says it will (Onagi) has modernized with a data center,         • Population 29 million
invest $250m a year in its infrastructure.       costing $330,000 (991,000 soles).                  • GDP $131bn

                                                                               Issue 14, May/June 2016 • datacenterdynamics.com 15
BUILDING

WEBSCALE                                I N F R A S T RU C T U R E
                                        As the human race constructs the greatest project the world
                                        has ever seen, the architects behind it consider its human
                                        impact. Peter Judge reports

                                        T
                                                         echnology is changing human       and drive the creation of digital structures.
                                                         existence more rapidly than       These people are “Infrastructure Masons”,
                                                         ever before, and the digital      according to Dean Nelson, who has set
                                                         infrastructure is being built     up a group of that name. The masons of
                                                         faster than any other building    medieval Europe built cathedrals and created
                                                         project in history. The scale     organizations to develop and preserve
                                        of the project is unprecedented, and the           knowledge of how to build in stone and
                       Peter Judge      underlying technology is being invented as         regulate the morality of the profession.
                       Global Editor    the project proceeds.                                   “I am proud to be a part of the global
                                            We are building at webscale, and the           community of people who build and manage
                       @peterjudgeDCD   size and shape of the infrastructure is            this digital infrastructure,” says Nelson, who
                                        dictated by massive issues and tiny concerns.      previously ran ebay’s data centers. “I think
                                        Where do you build a data center that              it’s time the world recognizes them and
                                        can store and process billions of pages for        appreciates the work they do.”
                                        billions of people? And how do you collect
                                        data and send instructions to minuscule            The word ‘Masons’ gets across the scale
                                        sensors that monitor and control more              of the projects and the need for human
                                        and more of our lives.                             ingenuity in their delivery. In the Industrial
                                            The architects and designers of the world’s    Revolution and the Machine Age, similar
                                        digital infrastructure are gathering at the        roles were taken by people like Isambard
                                        DatacenterDynamics’ Webscale event in San          Kingdom Brunel and Henry Ford, who
                                        Jose, on July 19-20, and the agenda includes       understood the possibilities and honed
                                        the technical, the organizational, and the         the technology of their times.
                                        political questions raised by the arrival of the       Morality should be at the heart of the
                                        colossal, granular, interconnected systems.        new infrastructure, according to Patrick
                                            Some see the emergence of a new                Flynn, director of sustainability at Salesforce,
                                        professional class: of people who understand       partly because they are so big: “The internet

16 datacenterdynamics.com • May/June 2016, Issue 14
Cover Feature

is a species-wide central nervous system,”        directly and the systems in buildings that are    center builder at Apple and Yahoo. “They’re
he says in a TEDx talk. “Data centers are         controlled by other divisions of the business.    completely isolated from each other.”
the information factories. They are the           Facilities management has been separate               Merging those two silos results in cost
biggest thing we will ever build, consuming       from the technology division, and that has        savings at the very least, Noteboom points
more electricity than all but two                         led to a disappointing – and arguably     out, but they can also allows the kind of moral
countries on Earth.”                                          immoral – situation. Power and        systems that Flynn wants to see. A system
    Previous big structures have                                 cooling systems need to be         can’t reduce its impact on the environment,
had unintended consequences,                                       managed more intelligently,      until it is connected in such a way as to enable
he says. The highway system
enabled transport and
                                           84%
                                       revenue growth of
                                                                    but all too often the systems
                                                                    with the brainpower to do
                                                                                                    it to see what that environmental impact is.
                                                                                                        The Internet of Things brings new
communications but created                                          that can’t talk to them.        connectivity, but it has the potential to create
                                      top four public cloud
smog, traffic congestion and                                        Even when air-conditioning      continually fragmenting infrastructure
                                         providers, 2015
the loss of community.                                              systems are connected, they     controls. In this world, Noteboom reminds
                                            (Synergy)
    When our children look                                         often use old technology such    data center people yet again of the
back on the information                                          as dial-up modems. “Those          importance of avoiding the silo effect, where
system, Flynn wants them to                                    systems are designed to never        different technology requirements result in
approve: “Unlike past mega projects,                       change,” says Scott Noteboom,            independent infrastructures being developed,
this one can have morals and values.” Just        another Webscale speaker, and a former data       in this case between IT and facilities. u
making sure that the structures don’t harm
humans or the environment is a step towards
this: control logic embeds morals into
machines, he argues.

Flynn thinks that making data centers
efficient is a moral imperative, and he’ll bring
that perspective to the DCD Webscale event.
Twenty percent of the servers are comatose
in today’s data centers – forgotten servers
still running and using power but doing no
useful work. That gets Flynn’s goat: “If a
server were moral, it would send a message
if it thought it was forgotten.”
     Infrastructure Masons doesn’t yet have
a formal work plan, but it has made a
start on morality. Its first get-together, in
California, got members sharing ideas and
gave them a first look at some unreleased
technology – and it also raised $50,000 to pay
for a school in India.
     Back from the moral frontline, building
at webscale involves rethinking the
organizations whose infrastructure we
are in charge of. Data centers have been
inefficient because they are isolated from the
consequences of their actions. IT systems use
power but the IT department doesn’t pay for it

                                                                                  Issue 14, May/June 2016 • datacenterdynamics.com 17
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u Noteboom says data center facilities            “Maestros” – orchestration components that
management currently often takes a “North         add user- and system-defined orchestration
Korea” approach to providing security for         capabilities. These user-created tools allow             The social side
the physical infrastructure. The machinery        devices on LitBit’s RythmOS platform to work             of open source
of the physical plant is hidden and isolated,     together, and can be shared.                             Scott Noteboom was the go-to data
while the other features of the data center get        Webscale generally refers to the cloud              center guy at Yahoo for two years,
the advantage of an open and highly visible       providers and telcos that provide the massive            and then went to Apple for six years,
approach to security and management.              capacity, the servers and communications,                providing the data center muscle
    Noteboom is putting forward practical         required by the users of the internet.                   to power the new Siri generation
solutions to this with LitBit, based on                Customer-facing firms such as Google and            of products and services. His new
the Apache Iota protocol, designed to             Facebook have billions of users and petabytes            company, LitBit, has just emerged
automate information gathering and                of data to store and manage.                             from stealth mode, with the
control in the Internet of Things, the                 One step down, firms such as LinkedIn               announcement of $7m in funding for
emerging galaxy of networked devices              are still webscale, but at a smaller level.              an open-source software company
that could make our lives better.                 It’s still worth their while making their                with a focus on the IoT.
                                                  own kit and acting as good infrastructure
LitBit’s RhythmOS is an open-source,              builders. Another Webscale speaker is Yuval              Open source is a crucial component
orchestration backbone with open APIs             Bachar, principal engineer at LinkedIn. He               of data centers and the rest of
for the development of third-party                          has presided over a program where              the new digital infrastructure,
applications, tools, and compatible                              the social media site designs its         Noteboom will tell DCD Webscale.
hardware and software that                                          own network switches and               It doesn’t just provide server and
manage sponsor-driven                                                 propounds its own data center        networking software but also
devices. Within and beyond                                             architecture.                       serves as a methodology to drive
the data center it obviously         DCD Webscale                           LinkedIn has designed          the building and running of the
has potential applications.            is at the San Jose               the “Pigeon” network switch,       digital infrastructure.
    Noteboom’s LitBit                 Convention Center,                so all parts of its data centers
company is based around                  on July 19-20                  get 100Gbps through a single       Facebook’s formation of the Open
the group that originally set                                          fiber pair. Inside the racks        Compute Project has created a
off the Apache Iota project,                                          this feeds a lot of activity,        generation of efficient open-source
designed for the Internet of                                       which is provided by servers            hardware, while Noteboom says open
Things to eliminate the silo effect,                             operating at such high densities          source is needed to supply the tools
while also providing a new and practical                   that Bachar has adopted cabinets with           necessary to manage the physical
approach for dealing with these issues.           doors cooled by liquid.                                  side of the data center, from cooling
    Project Iota set out to create industrial-         “There are no hot and cold aisles like              fans to diesel backup generators.
grade open-source IoT tools, including            you would find in a typical data center,”
hardware components and software                  says Bachar. “Everything is cold aisle. The              Open-source solutions are often felt
platforms. Since the Iota platform itself is      hot aisle is contained within the rack itself.”          to be off-putting for less technical
a Linux computer, more capable hardware           Savings from this can reach millions of                  people, but Noteboom wants to have
platforms increase the size of the managed        dollars in CapEx, and the resulting systems              management that doesn’t require
device environment. Improved performance          run better and faster.                                   a specialist or heavy-duty manuals.
can be achieved by the use of multiple                 It’s a standout example where moral                 After his years at Apple, Noteboom
management platforms in parallel.                 considerations and technical considerations              believes that humans shouldn’t
    Initial hardware platforms under              are perfectly in line, where one of the                  need to read a manual, learn a
consideration include devices on the scale of     builders of the digital infrastructure can               programming language or need to
the Raspberry Pi. The system lets users create    take a pride in his work.                                hire a subject management expert
                                                                                                           in order to be successful in such an
                                                                                                           important world-changing activity.

                                                                                                           This is important. Letting in ordinary
                                                                                                           people could help raise awareness
                                                                                                           of the issues that need to be solved
                                                                                                           before IoT and the rest of the digital
                                                                                                           infrastructure can be an effective
                                                                                                           development for business.

                                                                                       Issue 14, May/June 2016 • datacenterdynamics.com 19
DCD webinars
   DatacenterDynamics webinars are a useful, interactive medium for companies to deliver
   audiences targeted messages that reflect sales and marketing objectives. To that end, DCD
   delivers bespoke content to webinar attendees with the support of an expert editorial team to
   help clients, who run webinars with DCD, realize measurable payback on webinar campaigns.

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   Designing flexibility into your data           Is hyperconvergence a viable                       Your “single pane of glass” solution
   center power infrastructure                    alternative to the public cloud?                   has arrived
   Viewers learned from our expert speaker,       Our panel speakers, Eric Slack from                Viewers learned how converging OT/IT
   Jawahar Swaminathan, best practices on         Evaluator Group, and Rich Kucharski                data can give a granular insight for digital
   creating long-term power flexibility and       from Simplivity, discussed ways to improve         infrastructures. Matthew Brown from
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                                                  complexity through hyperconvergence.               from OSIsoft and Brian Polaski from
   Watch on demand here
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   Best practice in modular design                SDN/NFV: The revolution is here.                   Anixter’s 5 senses of DCIM
                                                  Are you ready?                                     Does DCIM offer huge potential benefits and
   Starline’s Mark Swift joined our DCD webinar
   moderator Stephen Worn to discuss power        This webinar explores the use of software-         cost savings for your digital infrastructure?
                                                  defined networking and the belief that it          Stephen Worn and Andy Jimenez from
   management and distribution, and the pros
                                                  will deliver increased flexibility, reduced cost   Anixter debated the different components
   and cons attached to both.
                                                  and greater productivity. We hear from IDC         that make up a successful deployment.
   Watch on demand here                           research director Brad Casemore and Jeremy
                                                  Rossbach from CA Technologies.                     Watch on demand here
   http://bit.ly/1TwEOuD
                                                                                                     http://bit.ly/1qGHfm9
                                                  Watch on demand here
                                                  http://bit.ly/1qGGTfo

20 datacenterdynamics.com • May/June 2016, Issue 14
Colo+Cloud

               Good news,
Bruce Taylor
               bad news…
               T
EVP, North         his is the best of times. And if not the worst of
America            times, then it’s the most interestingly complex of
                   times for the colocation industry.
@btaylor46             The good news: the continued growth of the
                   third-party, off-premises colocation data center
                   is assured. Globally and unrelentingly. Data will
                   grow ten-fold by the end of the decade. It is
                   currently doubling year-over-year, more or less
                   following Moore’s and Metcalfe’s Laws.
                       The colocation industry is on track to
                   double in size to $50bn by the end of this decade.
                   But the nature of colo is transforming under
                   our feet. Enterprise hybrid and multi-cloud will
                   drive that, and it will be a complex mélange of
                   IaaS, PaaS, SaaS, DRaaS and E[verything]aaS.
                       In the coming time of data center as code,
                   the physical facility and services industry will
                   be both vital and volatile.

                   The bad news is that the colocation and
                   cloud host data center industry is in the same
                   disruptive upheaval as is the rest of the digital-
                   transformation sector.
                       Precisely because of that transformation,
                   along with the dizzying velocity of data growth
                   in all economic sectors, and the equally dizzying
                   array of potential solutions to managing the
                   surging demand for IT capacity in the zettabyte
                   era, more will be required of colocation
                   infrastructure services providers than ever before.
                       Meanwhile, for those enterprises willing to
                   try to manage on-premises data centers, the
                   technology odds are tilting in their favor, but
                   only if they are extraordinarily competent.
                       A colocation facility, at some point, may
                   become just another physical expression of the
                   true autonomous, software-defined data center,
                   serving both enterprises and the cloud.
                       At the recent DCD Enterprise conference
                   in New York City, at least two speakers looked
                   out at the audience and said: “Don’t worry, if
                   you’re smart, you’ll all have jobs for a long time
                   to come.” But those jobs will consist of managing
                   and mediating disruptive change.

                   •
                   Bruce Taylor- EVP North America, DCD
                      @btaylor46

                                                            Issue 14, May/June 2016 • datacenterdynamics.com 21
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