WELT EARTH WEEK - BECAUSE WE HAVE THE MOST IMPORTANT IN OUR NAME - APRIL 22nd - 29th, 2022 - Media Impact
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APRIL 22nd – 29th, 2022 WELT EARTH WEEK BECAUSE WE HAVE THE MOST IMPORTANT IN OUR NAME 1
What we do TODAY, decides how the WORLD looks like TOMORROW. Marie von Ebner-Eschenbach 2
W E LT E A R T H W E E K
WELT BECOMES CLIMATE-NEUTR AL FOR ONE WEEK
WELT makes a concrete contribution to climate protection. Our goal is to reduce carbon emissions
across all channels and implement long-term climate protection strategies.
All carbon emissions for our products in print, digital and TV as well as for the event are determined via a renowned
partner for WELT Earth Week. They are offset by an investment in a recognized climate protection project. A
certificate makes the contribution transparent and traceable for all readers and customers.
Acquisition Reduction Compensation
print, digital, TV & event carbon emissions climate protection project
For Earth Day on April 22nd, WELT will be climate-neutral for one week.
Communicate your message in a climate-neutral environment!
3
TO P I C O V E R V I E W W E LT E A R T H W E E K
THESE ISSUES MAT TER TO THE WORLD
During climate-neutral week from April 22nd to 29th , WELT focuses on sustainable development
in its usual liberal agenda-setting.
sustainable production mobility of the future mobility of the future smart home and climate protection &
& consumption & smart cities & smart cities sustainable living green energy concepts
With WELT, you reach a user base with a high level of interest in sustainability topics.
Show your sustainable commitment and position yourself as a company of the future.
4 Auszug Themenplan, Änderungen vorbehalten
W E LT E A R T H W E E K
WE REACH EVERYONE IN THEIR WORLD
BETTER FUTURE WELT AM SONNTAG
CONFERENCE HIGHLIGHT ISSUE
Inspiring keynote speeches. Live interviews.
Engaging panel discussions. Highlight issues.
Specials. Special broadcasts. Theme stages and
much more...
WELT DIGITAL
WELT TELEVISION
5 With pleasure we put together your 360-degree campaign individually for you.
PRINT
OUR HIGHLIGHT ISSUE
The highlight issue of WELT AM SONNTAG on April
23rd and 24th emphasizes exciting topics on
sustainable development across all departments. WELT
EARTH
pusblishing date: April 23rd/24th, 2022 WEEK
closing date: April 15th, 2022
printing material: April 20th, 2022
Every day from April 22nd to 29th, the issues of DIE
WELT will focus on a specific topic.
Place your campaign in the sustainable environment
and secure the best placements now.
6 * AWA 2021
D I G I TA L
ONE WEEK OF AT TENTION FOR YOUR TOPICS
Place your campaign in the direct environment of
Earth Week on WELT Digital with the Presenter
Package!
Use deep integration spaces to draw attention to
your sustainable strategy.
The on top Reach Package guarantees you 5.75
million additional ad impressions on WELT.de.
Your brand is also showcased with an individual
brand story.
Full attention to your sustainable agenda is
guaranteed.
7 Presentation of the channel and sponsorship subject to editorial reservation
TELEVISION
REACHING YOUR TARGET GROUP EFFECTIVELY
Emotionalize with your moving image advertising in the
high-value environment of Earth Week.
On WELT, we show 30-45 second clips several times a
day during Earth Week. These clips, produced
exclusively for Earth Week by the station, deal with the
topic of sustainability and show ways and tips towards
a more sustainable future.
As a sponsor**, they are placed with their 10 second
billboard after each broadcast. Cut In - Ihre Werbebotschaft
Your presence on WELT is enhanced with attention- (statisch oder animiert, horizontal und/oder vertikal)
grabbing cut-ins in the studio vertical directly in front of
the WELT news.
8 * WELT (sum channel), Mon-Sun, 3-3 p.m., 01.01.-31.12.2021
Source: AGF in cooperation with GfK / videoSCOPE 1.4/ Market standard: TV / Visoon Video Impact ** Booking deadline: 15.3.2022
BET TER FUTURE EVENT
WE MAKE YOUR BR AND EXPERIENCEABLE
The CO2-neutral B2C conference of WELT AM SONNTAG is a highlight of the WELT Earth Week. Inspiring keynote
speeches. Live interviews. Engaging panel discussions. Be part of the BETTER FUTURE CONFERENCE with your brand
and present yourself via agenda-setting in this interactive setting.
POSSIBLE TOPICS & SPEAKERS
Steffi Lemke Werner Baumann Cem Özdemir
AT A GLANCE
Conference: April 26, 2022 SUSTAINABLE GREEN
CONSUMPTION INVESTMENTS
Location: Berlin, Axel Springer Tower
Format: Hybrid, 100 guests on site + 400 guests virtually
via an interactive platform
Guest Circle: 500 top participants from politics, business,
science, society & culture SMART E-MOBILITY
CITIY
Nico Rosberg Luisa Neubauer
9
WELT EARTH WEEK
A WEEK FULL OF HIGHLIGHTS
FR 22.04. SAT 23.04. SUN 24.04. MO 25.04. TUE 26.04. WED 27.04. THU 28.04. FR 29.04.
DIGITAL CONSISTENT PRESENCE ON WELT.DE
PRINT DIE WELT
HIGHLIGHT ISSUE
DIE WELT DIE WELT DIE WELT DIE WELT DIE WELT
WELT AM SONNTAG
EVENT BETTER FUTURE
CONFERENCE
TELEVISION SPECIAL THEMATIC WEEK ON WELT TELEVISION
10What YOU and do TODAY, decides how the WORLD looks like TOMORROW. 11
YOUR CONTACT MATTHIAS SCHÖNWANDT STEFAN BARCHFELD General Director Crossmedia Sales Director Sales & Strategy Media Impact GmbH & Co.KG Visoon Video Impact GmbH & Co. KG Zimmerstraße 50 Benzenbergstraße 41 10888 Berlin 40219 Düsseldorf Mobile: +49 (0) 151 2913 8888 Mobile: +49 (0) 172 866 3838 matthias.schoenwandt@axelspringer.com stefan.barchfeld@visoon.de 12
APPENDIX 13
YO U R I N V E S T M E N T
EXCLUSIVE OFFER PACK AGES
Presenter Package PREMIUM 844.130,80 €
Gross invest
PRINT: Title branding WELT AM SONNTAG 239.374,80 €
DIGITAL: Sponsoring package plus Ontop reach package WELT.de (HomeRun Supreme, ROS Media & Advertorial) 255.550,00 €
TV: Premium package (70 sponsorship inserts, 107 cut ins) 199.670,00 €
EVENT: Sponsoring Conference Better + 1/1 page in Conference Special* 149.536,00 €
441.432,00 €
Presenter-Package BASIC
Gross invest
PRINT: 1/1 page WELT AM SONNTAG 85.536,00 €
DIGITAL: Sponsoring Package (Channel Presenting, HomeRun Deluxe, ROS Media & Deep integration) 112.050,00 €
TV: Package Basic (70 Sponsorship player, 30 Cut Ins) 100.310,00 €
EVENT: Sponsoring Conference Good + 1/1 page in Conference Special* 143.536,00 €
14 Sponsoring Part (Package Good: 58.000 €; Package Better: 64.000 €) is not eligible for discount and AE.YO U R I N V E S T M E N T
MODULES TO FIT YOUR TASTE
Gross invest Gross invest
PRINT
WELT AM SONNTAG (23./24.04.) DIE WELT
Title branding 239.374,80 € 135.558,00 €
Opening Spread 200.300,00 € 114.620,00 €
2/1 page 182.097,00 € 104.200,00 €
1/1 page 85.536,00 € 48.800,00 €
1/2 page 47.450,00 € 26.510,00 €
1/4 page 33.580,80 € 17.160,00 €
TV: WELT Television (15.04. – 29.04.)* Gross invest
TV Package Basic: 70 x sponsoring inserts on WELT on the topic of sustainability, 30-45 sec. inserts 10 sec. sponsoring billboard30 x cut ins in the
100.310,00 €
studio spot of WELT news, 10 sec, Mon-Sun 09:00 - 17:30
TV package Premium: 70 x sponsoring of the one-player on WELT on the topic of sustainability. 30-45 sec. insert 10 sec. sponsoring billboard
199.670,00 €
107 x cut ins in the studio billboard of WELT news, 10 sec., Mon-Sun 08:00 - 20:00 hrs.
DIGITAL: WELT.de (22. – 29.04.) Gross invest
Channel Presenting: Stationary: Billboard; Mobile: Mrec; Logo integration, categories Presenting within the channel (250.000 AIs) 23.750,00 €
Deep integration: text links, traffic feed, teaser areas 10.000,00 €
Three-strike incl. logo integration on WELT Home (180,000 AIs) 1.800,00 €
ROS: Stationary: Billboard; Mobile: Mrec (250,000 AIs) 20.000,00 €
HomeRun Deluxe (1.500.000 AIs) 56.500,00 €
HomeRun Supreme (1.500.000 AIs) 95.000,00 €
Brand Studio Advertorial (5.750.000 AIs) 25.000,00 €
Kreakosten Advertorial 3.500,00€
15 The WELT price list No. 100 applies, valid from 01.01.2022. Gross prices are discount-forming and -taking, plus VAT 15%. Agency commission is granted when booking through an advertising agency
recognized by us Premium placements surcharge 10%.
Prices and terms and conditions at www.visoon.de *Booking deadline TV Package: 15.3.2022YO U R I N V E S T M E N T
CONFERENCE PACK AGES
Better Future Sponsoring Packages GOOD BETTER SUPERB
Part of the welcome speech – – +
Content design of an individual element – + +
SPONSORING CAN ONLY BE BOOKED IN
Possibility of agenda integration in terms of content after consultation with the WAMS editor-in-
+ + +
chief
Industry exclusivity + + +
COMBINATION WITH MEDIA
License to use the Better Future logo + + +
Logo integration in announcement ads (200k media value), invitation & communication tools. Logo Logo XL-Logo
Conference Tickets 5 5 10
Package price net2* 58.000,00 € 64.000,00 € 68.000,00 €
Bet ter Fu ture Media Packages GOOD BETTER SUPERB
1/1 page Advertisement in WELT AM SONNTAG Better Future Conference Special 85.536,00 € 85.536,00 € 85.536,00 €
¼ page Advertisement in a WELT AM SONNTAG Better Future Special topic at choice 33.580,80 € 33.580,80 € 33.580,80 €
30-second TV spot in WELT television with Better Future integration (Best & Superb package:
– 60.000,00 € 60.000,00 €
Exclusively placed: Alone position as single spot or pre-split)
Native digital brand story on Welt.de (30,000 page views) incl. social media posts – 94.500,00 € –
Native TV Brand Story in WELT Television (approx. 24 placements; Mon-Fri 07-20h) – – 159.390,00 €
Better Future Digital Brand Hub on Welt.de (125,000 page views) incl. social media posts; up to 4
– – 273.000,00 €
brand stories included
Package price gross** 119.116,80 € 273.616,80 € 611.506,80 €
16 *Not eligible for discount and AE, only bookable in combination with Media Package.
** Digital Package Better: € 8,000 I Package Superb: € 25,000 (not eligible for discount and AE);
Creation costs TV Package Better: approx. € 4,500 I Package Superb: max. € 22,500You can also read
