WORLD S MOST AWARDED PREMIUM RUSSIAN VODKA - ProWein
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
WORLD´S MOST AWARDED PREMIUM RUSSIAN VODKA
2018
A TASTE OF TOVARITCH!™
WITH ITS UNIQUE POSITION OF FINE QUALITY AND COMPETITIVE
PRICING, VODKA TOVARITCH! OFFERS THE BEST OF TWO WORLDS
IN ONE BOTTLE.
TOVARITCH! puts back on the table a premium vodka with Russian roots,
an original brand 109 times internationally awarded and managed out of Switzerland.
And all of this topped up with an attractive price for the B2B market
2!
MISSION
ESTABLISH THE T!
TRADEMARK AS A
RECOGNISED PLAYER
IN THE HIGHLY
FRAGMENTED SPIRITS
INDUSTRY AND ITS T!
TRADEMARK IN THE
GLOBAL MARKET.
3!
UNIQUE VALUE PROPOSITION
QUALITY PRODUCTION LOC. AWARDS
AWARDS PACKAGING
Distilled 5 times (when on Russia provides the Most awarded Russian Eye-catching and modern
average only distilled 3 opportunity to keep a low vodka in the world look and feel with a vintage
times). production cost, a higher for the purity and depth of touch (full range).
quality with an its taste.
100% organic grain (GMO advantageous exchange Development of an iconic T!
Free). rate. Always selected as one of branding ( minimalist and
the best when blind tasted less identified to Russia) in
Filtered 20 times through a There is an element of risk against its peers and parallel to the Tovaritch!
combination of birch but always managed premium brands. trademark
charcoal and silver. expertly by TOVARITCH!
management team.
Constantly independently
tested to ensure quality and Factories audited (yearly)
consistency. and accredited according
to American standards
Gluten Free certified (Wall-mart)
4!
109 INTERNATIONAL AWARDS
THE SPIRIT BUSINESS VODKA MASTER THE ASIAN SPIRIT BUSINESS
(LONDON) (HONG KONG)
Premium: Master 2007-2008-2009-2011-2012 Premium: Gold 2012-2013-2014
Gold 2013 2014- 2015 Silver 2016-2017 Russia: Gold 2012-2013-2015 Silver 2014
Russia: Gold Organic: Gold 2012-2013-2015 Silver 2014
2007-2008-2009-2011-2013-2014-2015-2016-2017 Smooth: Gold 2012-2013-2014 Silver 2015
Master 2010-2012
Design & Packaging: Gold 2010-2011-2012
Organic: Master 2010-2011 Silver 2012
Gold 2013-2014-2015-2016 INTERNATIONAL WINE & SPIRIT COMPETITION
Consistence in Excellence: Grand Master (LONDON)
2011-2012-2013-2014-2016
Smooth: Gold 2012-2013-2015-2016 -Master 2014 Vodka: Silver
2008-2009-2010-2012-2013-2015-2016-2017
THE SPIRIT BUSINESS TRAVEL RETAIL MASTER Gold, best in class 2011
(LONDON) Gold Outstanding 2014
Vodka: Master 2013- Silver 2015-Gold 2016
Blind Tasting: Silver 2012 – Gold 2014
Design & Packaging: Master 2012- Gold 2013
Retail Exclusive: Master 2016
Marketing: Gold 2016-2017
5!
109 INTERNATIONAL AWARDS
DRINKS INTERNATIONAL – SPIRITS CHALLENGE SAN FRANCISCO WORLD SPIRIT COMPETITION
(LONDON) (SAN FRANCISCO)
All Vodkas: Gold 2011-2015-2016 Gold: 2012-2015
Bronze 2012 Silver: 2013-2014-2016-2017
Silver 2014-2017
Wheat Premium: Bronze 2013
Silver 2013
BEVERAGE TASTING INSTITUTE
(CHICAGO)
Vodka: 92/100 points, Gold, Exceptional,
Best buy 2009-2010-2011-2012
Vodka: 93/100 points, Gold, Exceptional, Best buy 2013
Vodka: Tobaritch: 90/100, Gold
Best Buy 2014-2015
91/100 Gold Exceptional, Best Buy 2016-2017
6!
WHAT IS TOVARITCH!™
OUR BRAND OUR LABEL OUR TASTING NOTE
TOVARITCH!™, historically Our Brand Equity resides in Incredibly pure and neutral
for “comrade” in Russian, the label. The design is on the nose with perfect
today means “buddy” or unique and stands out with refinement and subtlety.
“friend”. the bold red and industrial Soft and laser-precise on
It’s an original, graphic as a reminder of the palate with a seamless
spontaneous and strong its Russian roots. balance and great length of
expression that flavor. Velvety and mouth
represents people filling in style [1].
coming together to have International wine and spirit
a great time. competition 2014. Judges’
feedback.
7!BRAND IDENTITY & ROOTS
INSPIRED BY THE RUSSIAN
CULTURAL AND ARTISTIC ICONS
OF THE 1920S THAT LAID
THE FOUNDATION OF THE ARTISTIC
MOVEMENT KNOWN AS
CONSTRUCTIVISM – THE ART OF
TOVARITCH´S CREATING SOMETHING NEW BY
LOGO EMPOWERING THE PEOPLE.
Two key colors:
TOVARITCH!™
Premium Russian
vodka logo and art work
instantly identifies the RED GREY
brand’s Russian origin. Reflecting quality and elegance
Reflecting passion and
energy
8!THE WORLD OF TOVARITCH™
AUSTRALIA CYPRUS ITALY NORWAY
ARMENIA CZECH REPUBLIC JORDAN RUSSIAN DUTY FREE
AZERBAIJAN DENMARK KAZAKHSTAN SAMOA ISLANDS
BELGIUM FRANCE LEBANON SLOVAKIA
BULGARIA GEORGIA LUXEMBURG SOUTH AFRICA
CANADA GERMANY MEXICO SINGAPORE
CHINA GREECE MOLDOVA SULTANATE OF OMAN
COOK ISLANDS IBIZA NEW ZELAND SWITZERLAND
TAIWAN UK USA VIETNAM
9!PRODUCT RANGE
SIZES PERCENTAGE STRATEGY
Availability of 38 %, 40% and 43% to Enter a new market with the size that
Great variety to capture market
adapt to spirit taxation and cultural tends to be the trend to
opportunities.
demand in each country capture opportunity for example:
Different sizes to adapt to market
demands as well as partners preferred In South Africa the standard size
options. is 750ml.
In the US the standard size is 1.75L
Win market share and increase orders
based on deeper
partnership, reach and quality
Build on trust by introducing one by one
other sizes to compliment primary offer ,
win new segments and increase returns.
10!A WIDE AND EXCITING PRODUCT RANGE
11!PRICE POSITIONING, Global Markets
Quality
Price
12!T! CONCEPT BRAND IMAGE
13!T! POS 2018 IMAGE
14!LATEST ADS
15!SOCIAL MEDIA PRESENCE
16!T!HANKS
You can also read
