10 December 2020 - Queensland
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10 December 2020
Australia Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• As the COVID-19 situation in Australia evolves, TEQ continues to take a measured • Tourism Australia’s Travel Sentiment Tracker for Australia shows Australian sentiment
approach to the roll-out of the Good To Go campaign in line with current border remains steady however confidence is well down for South Australia.
closures. Queensland is now open to all Australian states and territories (except
• Results show 58 per cent of Australians are intending to travel in the next six months,
Adelaide and surrounding local government areas) with marketing activity running in
while 79 per cent of Australians feel it is safe to travel within Australia.
intrastate and all interstate markets (except South Australia).
Source: Tourism Australia and BDA ‘Travel Sentiment Tracker Australia – by State’ 18-23 November
• Queensland is now at Stage Six of restrictions easing, with the latest roadmap 2020, n= 1,008
changes coming into effect from 1 December 2020. Tourism businesses are
allowed to operate with COVID Safe Industry Plans.
Competitor activity
Aviation • Australian State Tourism Organisations (STOs) are at different stages of
implementing their domestic campaigns. Examples include: Tourism Western
• Queensland’s borders opened to Greater Sydney and Victoria on 1 December. Australia's ‘We're Free to Wander out Yonder’, Destination NSW's ‘Now's the time to
Following the declaration of Adelaide as a hotspot on 17 November 2020, the love NSW’ Visit Victoria’s ‘Stay Close, Go Further’ and South Australia Tourism
declaration is expected to be lifted from 12 December 2020 (providing there are no Commission’s 'See it to believe it' campaign.
further unlinked cases), making Queensland open to all Australian states and
territories from this point.
• Domestic capacity into Queensland during w/c 7 December 2020 is operating at 61.3
Trade Partnerships
per cent of capacity during the corresponding period last year (an increase of 9.6 per
• COVID-19 has had a drastic impact on trade partners. TEQ is progressing
cent compared to the previous week).
conversations and implementing activity with trade partners as part of its market re-
• Following border announcements, Qantas and Jetstar will operate more than 1,200 entry strategy.
extra return flights into the Sunshine State from New South Wales and Victoria in the
lead up to Christmas.
• Virgin Australia has resumed services from Victoria to Queensland, with 38,000 seats
before Christmas, as well as 65,000 seats from New South Wales.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.United Kingdom Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• With recent positive news around the COVID-19 vaccines and as we near year end, • Since lockdown 2.0 ended at the start of December, most of the country has been
coverage across travel sections of national papers has started to shift towards more placed in Tier 2 restrictions meaning no socialising indoors with anyone you don't live
global round-ups, as well as looking ahead to big trips in 2021. with. The aim is for three households to be able to meet for a period of five days
over Christmas.
• After a UK media visit to Mount Mulligan in late 2019, the luxury property was
included as part of a double-page feature on Australian station stays led by Australian • On 8 December 2020 COVID-19 vaccinations began. It is expected that four million
stockwomen who have abandoned cities to discover a richer way of life in the people will be vaccinated before the end of 2020. Hubs in the UK are starting the
Australian outback. This coverage represents an advertising value equivalent (AVE) of rollout, by vaccinating the elderley and some health and care staff.
AUD94,492 and reach of 81,078. Source: gov.uk, 09 December
• A press release was issued to mark the reinstated airing of Griff's Great
Australian Rail Journey on ITV, which resulted in a half-page feature in Sunday's Trade Partnerships
Telegraph paper generating an AVE of AUD23,733, with circulation of 248,288.
The Queensland episode which was aired delivered a reach of over 13 million, with • TEQ UK joined Tourism Australia's Australia Marketplace Online UK and Europe event
an AVE AUD10,119,540. from 10-12 November 2020. Over the three days, the UK team met with over 50
Queensland industry, as well as several UK Key Distribution Partners (KDPs).
Competitor activity • TEQ UK delivered an Aussie Specialist webinar to 22 agents focused on the Hotels by
Design series that will air in the UK in December 2020. Queensland properties
• International and domestic travel in the UK was banned for a month until 2 including The Fantauzzo, W Hotel, The Calile, Makepeace Island, The Darling,
December 2020. Following this date domestic and overseas travel will be possible to Bedarra Island Resort, Daintree Eco Lodge, Elysian Retreat, Mount Mulligan Lodge
a few countries without the need to quarantine for two weeks upon return. and Reefsuites were featured throughout the webinar.
• South African President Ramaphosa announced South Africa will now admit foreign
visitors from all countries, providing they produce negative COVID-19 test results. Aviation
• Singapore Airlines has been promoting their ’Travel with Confidence’ message to
consumers and trade, featuring in The Telegraph. It was also included in the TEQ
UK Trade eNewsletter.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.Europe (including Nordic) Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• Nationwide coverage has been generated in German media outlets featuring coral • The lockdown in Germany continues through to January 2021 with some easing for
spawning on the Great Barrier Reef. The results have achieved an advertising value the holidays over Christmas so people can celebrate with their closest family.
equivalent (AVE) of AUD290,000, with a reach of 980,000.
• France will start easing COVID-19 lockdown rules in coming weeks, carrying out the
• A leading Austrian publishing house has published a dedicated story about several process in three stages to avoid a new flareup in the pandemic.
turtle conservation initiatives in Queensland. This is a result of a media pitch about
activities around World Wildlife Conservation Day. The feature story has achieved • Italy has imposed a ban on celebrating Christmas with extended family.
an AVE of AUD33,000, with a reach of more than 15 million.
• Developments towards distributing a vaccine continues with immense work already
• Significant online coverage has been generated across all major German and Swiss going into logistics and distribution plans in Germany, preparing for the earliest
media outlets on ‘Following the tracks on Fraser Island’ (a dedicated hiking story on potential start date in December.
Fraser Island). This is a result of a TEQ and TA coordinated International Media Sources: The Local 26 November; Global Monitoring 27 November; DW 26 November; Reuters 23
Hosting Program visit, which generated an AVE of AUD1.4 million and reach of 49.5 November
million. The coverage will assist in recovering any negative impacts of media
coverage following fires on the island.
Trade Partnerships
Competitor activity • New Travel Reisebüro Vertrieb, a travel agency cooperation founded in 2019 by AER
and Airticket has acquired 50 per cent of Explorer Fernreisen and STA Travel.
• The USA is considering lifting a ban on travel from 26 European countries that has
been in place since March 2020. The restrictions are under discussion according to • DER Touristik, TUI and FTI have reported that they have retained their sales network
Reuters, quoting government and airline officials with knowledge of the situation. of agents (i.e. Detour 500 agents and TUI 400 agents).
• Australie Tours will re-locate to Premium Travel Group's head-office in Paris. This will
Aviation ease the communication between their different brands.
• Condor will commence flights to the Dominican Republic and the Maldives from 18 • Two Aussie Specialist webinars are scheduled before Christmas in France and Italy.
December 2020, in time for Christmas holidays. Source: Counter vor 9, 30 November Featured topics will be road trips and sustainable travel (with Ocean Free, Tourism
Port Douglas and premium agents as special guests). Another Aussie Specialist
• Singapore Airlines has appointed Alastair Hay-Campbell as General Manager for product webinar for German speaking agents is scheduled for December.
Germany, Austria and Switzerland as of December 2020.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.North America Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• TEQ Americas Facebook paid post amplification achieved 1.49 million consumer views • As of 8 December 2020, the US had over 15 million cases of COVID-19 and 286,000
in October and November 2020. A December Facebook post will be amplified to deaths. COVID-19 cases in the US are increasing by one million per week and
include promotion of turtle nesting, coral spawning, and inspiring Queensland holiday accelerating. US state and local jurisdictions are re-implementing varying levels of
experiences. lockdown mandates. Los Angeles County, the largest in the US, has prohibited
interaction with anyone outside of one's household except for essential services.
• TEQ Americas has finalised an agreement with Tourism Australia to be the
exclusive STO partner in the promotion of Australia's recognition as a ‘Best in Travel’ • Despite COVID-19, Americans' desire for travel in 2021 is reflected in substantial
destination by Lonely Planet publications. Paid media activity will commence from audience increases across key travel media outlets including AFAR, Travel+Leisure
January 2021. and Departures. TEQ has promotional agreements with each of these outlets.
• In partnership with Tourism Australia, TEQ Americas will host virtual • As of 8 December 2020, Canada had 432,000 cases of COVID-19 and 12,800 deaths,
holiday celebrations for key media and trade partners the week of 14 December. with lockdown mandates being reimplemented. As pharmaceuticals are not produced
in the country, Canada pre-ordered 429 million vaccine doses in August 2020 for its
population of 37.5 million, the highest per capita availability in the world.
Competitor activity Sources: CDC, Cision, Alliance of Audited Media, CBC
• Key long-haul competitors South Africa and Chile have announced border re-openings
for American holiday visitors by the end of 2020. Trade Partnerships
• On 6 December 2020, Hawaii launched the ‘Movers and Shakas’ campaign to
• TEQ Americas participated in two premier virtual trade events in November 2020 to
invite remote workers to enjoy temporary residency in the state. The first 50
explore partnership marketing and product development opportunities, as well as
approved applicants will receive free roundtrip air transportation. Unique among
providing destination training for the US Tour Operators Association and International
similar promotions, applicants must commit to several hours per week to volunteer
Luxury Travel Market conferences reaching 653 highly valued partners.
for local non-profit organisations.
• TEQ Americas and Aspire Down Under will jointly promote Queensland to the
exclusive Global Travel Collective (GTC), a member of Virtuoso and the largest luxury
Aviation travel agency group in the US. A GTC November 2020 survey found that 21 per cent
of luxury travellers with intent to travel in 2021 express Australia is their preferred
• American Airlines is trialing ‘VeriFLY’, a mobile app that provides international COVID- destination, the highest recorded survey result.
19 testing documentation to streamline travel and destination entry.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.New Zealand Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• TEQ New Zealand leveraged the recent Bledisloe Cup match in Brisbane to • New Zealand has 56 active COVID cases. There is no community transmission.
engage with partners and NZ consumers. A Queensland care pack was distributed to • Auckland Mayor Phil Goff has announced rates will rise by 5 per cent next year and
trade and media partners, and a video by Queensland Creators Kyle and Hayley Watercare will increase water prices in order to meet a NZD1 billion hole in the
was boosted on Queensland’s NZ Facebook channel reaching 80,000 people.
council's finances from the impact of COVID-19.
• On 16 November 2020, TEQ NZ launched an awareness campaign • New Zealand’s property market continues to defy expectations with October’s
with Tripadvisor for the first time in NZ, aiming to capture consumer demand by national median house price increasing 20 per cent from 2019. There is growing
leveraging Tripadvisor’s platform, targeting capabilities and data to reach the right concern of the social impact of high house prices and it is predicted to become a
audience.
major political issue in 2021.
• The government has introduced a bill to double the legal minimum of paid sick leave
Competitor activity to 10 days a year by late-2021 as a result of COVID-19.
• Tourism NZ research indicates 71 per cent of Kiwis are looking to take a holiday in NZ
• Tourism Fiji held their virtual Fijian Tourism Expo (FTE) on 25 November 2020.
within the next 12 months, up from 64 per cent in May 2020. The perception of a NZ
Traditionally FTE is an annual event that brings international buyers and Fiji sellers
holiday is also on the rise, with those who rate it as excellent or good increased to 62
together to do business in Fiji.
per cent, up 14 per cent from May 2020.
• Tourism New Zealand (TNZ) has released a trade survey seeking feedback on what Sources: NZ Government, 30 November and 1 December; NZ Herald, 12 November and 2 December;
travel agents and brokers need to better sell domestic travel. The survey results will Tourism NZ, 21 October
dictate what initiatives TNZ introduces for the Kiwi retail distribution.
• The Fijian Government, Fiji Airways and the local tourism industry has created the
Luxury Vacation in Paradise initiative allowing tourists to safely enter and holiday on
Trade Partnerships
private island resorts with the quarantine period being part of the experience.
• Former Helloworld NZ CEO Simon McKearney has joined Travel Lab Ltd, formed
with some of the top entrepreneurs, technologists and business minds in NZ.
Aviation • Flight Centre’s Travel Associates branches in New Zealand will become
Virtuoso member locations from 1 January 2021.
• Air New Zealand CEO Greg Foran has stated the carrier will need to be flexible for
• Allianz Partners and Cover-More Travel Insurance have announced policies
some time because the development of a vaccine and other mechanisms to control
with COVID-19 cover for international travel to give consumers peace of mind and
COVID-19 increasingly seem like the only solution to re-open borders for international
added confidence to book outbound travel through agents.
travel.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.Greater China (Mainland China,
Hong Kong and Taiwan)
Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• TEQ’s team has completed 18 livestream training sessions, with 6,441 agents trained • With the number of active cases down, mainland China has seen a 6 per cent
and 14,594 views of the content achieved. increase in forward bookings over the next 12 months. Flight searches for travel over
the next 12 months have increased 45 per cent over the past fortnight.
• Consumer products from Queensland tourism operators continue being distributed via
travel trade channels in the Greater China Market. By the end of October 2020, 10 • Consumer confidence and booking intent have increased 12 per cent and 16
Queensland operators' consumer products had been distributed through 13 travel percentage points respectively over the past fortnight, however perception of
trade partners, generating approx. AUD64,000 in retail revenue. Australia as safe destination declined 6 percentage points.
• In contrast, with the number of active cases in Hong Kong increasing by 27 per cent,
Competitor activity consumer confidence has dipped 2 per cent in the past fortnight.
Source: Tourism Australia and BDA ‘Travel Sentiment Tracker, 18-23 November
• Tourism New Zealand engaged with Chinese trade partners through the trade event
'New Zealand - Long time no see!’. This face-to-face event has been very well
received by trade partners and also included integration with consumer products. Trade Partnerships
Those New Zealand consumer brands showcased will strengthen NZ's tourism
message as well. • An industry luncheon for travel trade from mainland China, Hong Kong and Taiwan
was held on 30 November 2020. More than 100 travel trade partners plus
• The German Tourism Board engaged with Chinese travel trade partners in a representatives from trade media, airlines, Tourism Australia and Trade and
roadshow visiting key cities in mainland China. Investment Queensland joined the event both onsite and online. TEQ’s Chief
Executive Officer and Group Executive Marketing addressed the group, joining
virtually, along with senior officials from five Queensland Regional Tourism
Aviation Organisations. The function was the first hybrid trade format delivered by an STO in
the market.
• EVA Air and China Airlines have unofficially responded positively to market reports of
a possible travel bubble between Australia and Taiwan. Both carriers have indicated • TEQ participated in Tourism Australia’s Australia Marketplace Online Greater China
strong intentions to reinstate and increase services. event on 1-2 December 2020, sharing Queensland’s key messages with 84 trade
partners from across the region and connecting with Queensland partners.
• Cathay Pacific has announced it will resume Hong Kong-Brisbane services from 3
January 2021. Additionally, the airline has reached agreement with 90 per cent of
their staff to take a 40 per cent pay reduction over the next four months.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.Japan Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• 30,000 invitees can experience TEQ Japan-commissioned virtual reality footage of • News reports indicate 85 per cent of Japanese are concerned about COVID-19
Queensland via a private ‘Trip Around The World’ installation at Shibuya’s Tokyu surging again, with 65 per cent expressing they would like to see the government
Department Store's annual invitation-only sale on 19-21 December 2020. give it top priority over the economy and other issues.
• TEQ Japan’s second livestream with travel influencer 'Salaryman Traveller' was • 40 million people have used the ‘Go To Travel’ JPY1.3 trillion (AUD17.6 billion)
recorded on 5 December 2020 in collaboration with Tourism Tropical North incentive scheme since July 2020.
Queensland (TTNQ).
• 'Oahu' was the most searched hotel location for travel in 2021 according to Expedia.
• A press release and boosted Facebook post for this year’s coral spawning was
Sources: Kyodo News; The Japan Times; Expedia Japan 2021 Search Ranking Report
published on 7 December 2020 to raise awareness of this annual natural event.
Competitor activity Trade Partnerships
• A 15-minute update on Queensland for the YouTube subscribers of online travel
• Hawaii Tourism Authority has renewed its trade site, incorporated into their Japanese agency Travel Standard was published on 23 November 2020 with separate Cairns
‘allhawaii’ portal site with other sections for media, events, education and others. and Gold Coast versions recorded by TTNQ and Destination Gold Coast also live.
• 500 travel agents viewed Queensland's educational tourism update delivered with
Aviation Tourism Australia and other states as part of a three-hour webinar organised by the
Japan Association of Travel Agents (JATA) on 1 December 2020.
• Japan Airlines’ (JAL) low-cost carrier ZIPAIR (TZP) will launch its first Narita-Honolulu
service on 19 December 2020 and seeks to fly 16 return flights by the end of January • TEQ will share a booth with Tourism Australia and Visit Victoria at JATA’s annual
2021. Tourism Expo Japan, to be held at Tokyo Big Site, 7-9 January 2021.
• JAL will resume its Tokyo (NRT) to Melbourne flights with four one-way services • Fourteen 30-minute 'Queensland Happy Hours' inviting local suppliers to present to
commencing 6 December 2020 in response to Australians wishing to return home trade every Friday evening have been conducted to date, averaging 25 participants
before Christmas. per session.
• Hawaiian Airlines (HAL) will launch a Black Friday sale on 27 December for their • Since July 2020, TEQ has reached 1,200 trade touchpoints through online training
reinstated Japan – Hawaii services at the starting fare of JPY61,000 (AUD810) for and conducted training with eight schools looking to send business to Queensland.
travel during April – September 2021 (excluding high seasons).
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.Korea Pandemic Stage Emerging
Current marketing across channels Consumer Sentiment
• In partnership with Tourism Australia and Travie (a travel and leisure magazine), • Korea’s consumer price index rose 0.6 per cent (compared to the previous year) last
Queensland’s unique nature experiences (including the Great Barrier Reef) will be month, compared with a 0.1 per cent gain in the previous month, according to data
highlighted to readers. Tourism Australia’s series of 8D videos will be used to engage by Statistics Korea. The central bank has raised the inflation outlook for 2021 to 1.5
with readers, along with a quiz event on 6 December 2020. per cent from its August forecast of 1 per cent.
• Korea’s daily infection tally has remained in the triple digits since 8 November 2020.
As a result, the government has maintained Level 2.5 social distancing measures in
Competitor activity greater Seoul.
Sources: Yonhap News, 29 November; Korea JoongAng Daily, 2 December
• A quarantine-free air travel bubble between Hong Kong and Singapore has been
postponed until early 2021. Following a recent increase in cases in Hong Kong, the
two governments will review the plan in December.
Trade Partnerships
• Ibaraki, north of Tokyo, Japan, held a virtual golf seminar in Korea on 26 November
2020, designed to lure seasoned Korean golfers to the prefecture’s many golf • The Korean Association of Travel Agents (KATA) met with the South Korean Prime
courses. Minister to discuss support measures for the industry. President Oh of KATA and the
Chief Executive Officer of Hana Tour, Mr Kim encouraged a review of current 14-day
Sources: Yonhap News, 1 December; Travel Times, 27 November quarantine requirements. They indicated that without changes to business conditions
including quarantine, it is increasingly difficult for them to maintain their businesses
and employees.
Aviation
• Key distribution partner 'Very Good Tour' has commenced an outbound travel
• Cathay Pacific will resume services from Seoul to Hong Kong from 6 December 2020. promotion from 23 November 2020, aligned with consumer demand. Very Good Tour
Services will depart every Sunday initially, with a plan to increase to three times per is the first wholesaler to actively promote international holidays, reaching over 6,000
from January 2021. bookings to date. Sentiment in the industry as a result of the campaign is
encouraging, with future increases in demand expected once a vaccine is available.
• Tway will resume services to Hong Kong from 14 December 2020, with departures
• TEQ’s December trade eNewsletter has been distributed to partners, with featured
every Monday.
content including new experiences in Brisbane, Gold Coast and Sunshine Coast as
Source: Travel Times, 25 November well as a Christmas greeting.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.South East Asia (Singapore, Malaysia
and Indonesia)
Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• Discussions are progressing with Singapore Airlines to produce branded content, • Following the 11 November 2020 announcement of an air travel bubble between
showcasing Queensland fresh produce to followers on their social channels, with the Singapore and Hong Kong, the launch has been postponed until early 2021 as a
activity due to commence from late January 2021. result of a rise of unlinked COVID-19 cases in Hong Kong. Seats for flights between
22-30 November had sold out within 24 hours. Both governments have expressed
• Content from the Hotels by Design TV show (to be aired on Amazon Prime from their commitment to launching the bubble safely.
early December 2020) will be featured through social activations and trade
engagement across South East Asia in December. • The Singapore Government is looking for additional travel bubble partners including
Australia, Brunei, China, New Zealand and Vietnam. Singapore’s Transport Minister is
hopeful more bubbles will be established "sometime next year”.
Competitor activity • The Singapore ’Travel Revive’ event, jointly hosted by the STB and ITB Asia, was held
• Royal Caribbean's Quantum of the Seas resumed sailing on 3 December as part of a as a hybrid event on 25-26 November 2020 with close to 1,000 delegates on site,
safe cruising pilot program announced in October by the Singapore Tourism including 65 foreigners from 14 countries. International attendees were required to
Board. The cruise liner has said that it is 99 per cent sold for December, and 50 per take a COVID-19 test on arrival.
cent sold for January. The cruise ship returned to Singapore on 9 December 2020, Sources: The Straits Times; The Star Malaysia; The Edge Malaysia
with a passenger testing positive for COVID-19 on board on day three of its four-day
cruise to nowhere. The passenger has since returned two negative test results.
Trade Partnerships
• Singapore ‘virtual trips’ have been launched on Airbnb in conjunction with the
Singapore Tourism Board (STB), featuring iconic chefs, a sustainability-themed tour • Malaysia's Apple Vacations’ ‘Book Now Travel Later Travel Recovery Campaign’ ran
from 1-11 October 2020. The campaign was a success with 1,000 seats to 10
destinations selling out. As a result, Apple Vacations introduced additional packages
Aviation and destinations, selling 1,500 packages in total. The Gold Coast and Western
Australia were featured in the Australia packages. Discussions are underway for a
• The Malaysian government has indicated that it is not involved in any plans to save further campaign to be delivered in early 2021, targeting couples, and those
commercial airlines, however it will hold further talks with Khazanah Nasional Berhad travelling with friends and family.
(the sovereign wealth fund of the Government of Malaysia) to strengthen Malaysia
Airlines' financial position and to identify the best strategic solution for the airline • In early December 2020, Tourism Australia is supporting a Queensland-based
group. AirAsiaX expects the outcome of its ongoing restructuring exercise to inject Indonesian influencer to capture content of Brisbane and the Gold Coast. The content
fresh equity will be known by the end of June 2021. will be used by Jakarta-based agent, Panen Tour to promote their virtual tour of
Queensland.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.India Pandemic Stage Homebound
Current marketing across channels Consumer Sentiment
• TEQ India has promoted the Amazon Prime show 'Hotels by Design' to the • India has crossed a significant milestone, with the active COVID-19 caseload falling
Indian travel trade through our trade eNewsletter and Tourism Australia's Aussie below 400,000 (reported 8 December 2020).
Specialist and Premier Aussie Specialist eNewsletters. A media release will be
• Domestic holidays and wedding season has kickstarted in India with 50-100 guests
distributed and social media promotion activated once the launch date is confirmed.
permitted.
• As a result of the India-Australia cricket series, there's been a wave of positivity in
Competitor activity Indian newsrooms. Friendly stories have gone viral and the Indian media is
leveraging the cricket as an opportunity to generate optimism among their audiences.
• Singapore Tourism Board (STB) has partnered with Bookmyshow, an online
Sources: Economic Times; The Times Of India; Money Control; NDTV.sports
entertainment portal for a four-part web series called MySingaporeConnect, engaging
eminent Indian and Singaporean personalities from the film and music industry.
Additionally, STB has announced SingapoReimagine – a new initiative to be launched
in 2021, commencing with ‘Reimagine Travel - Global Conversations’, a series of Trade Partnerships
forums around the world to discuss how to reshape global travel.
• TEQ India engaged KDP Veena World to promote the ‘Hotels By Design’ TV show,
• The Hong Kong Tourism Board announced the launch of 360 Hong Kong Moments. featuring 11 Queensland hotels via their Instagram channel.
The first in the series is a 360-degree virtual-reality film, created especially for this
year’s Great Outdoors Hong Kong campaign. • On 11 November 2020, TEQ India organised an Instagram Live session with KDP Pick
Your Trail's 'Travel Café' featuring Queensland experience Narrows Escape Rainforest
Retreat. The session received 1,300 views.
Aviation • TEQ India, in partnership with Destination New South Wales, is conducting a
trade webinar on 10 December 2020, featuring ‘Hotels by Design’ content and new
• India’s international flight ban has been extended until 31 December 2020. India product updates. As Indian agents have been homebound for almost nine months
currently has ‘travel bubble’ arrangements in place with 22 countries and is in talks now, the focus will be on the delivery of engaging activities to maintain interest.
with Nepal.
• Thomas Cook India and SOTC have announced India’s first physical holiday
• IndiGo has announced they will reinstate employees from 1 January 2021. roadshows since lockdown.
Sources: The Times Of India; moneycontrol.com
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.Aviation
Global Context Domestic Aviation
• The COVID-19 pandemic has had an unprecedented impact on global aviation with • Queensland’s borders opened to Greater Sydney and Victoria on 1 December 2020.
the cessation of almost all outbound leisure travel in competitor markets. Following the declaration of Adelaide as a hotspot on 17 November 2020, the
declaration is expected to be lifted from 12 December 2020, making Queensland
• The International Air Transport Association (IATA) estimates global passenger open to all Australian states and territories from this point.
revenues will decline by 50 per cent to USD419 billion from USD838 billion in 2019.
IATA says that passenger traffic may not return to pre-crisis levels until at least 2024. • Domestic capacity into Queensland during w/c 7 December 2020 is operating at 61.3
per cent of capacity during the corresponding period last year (an increase of 9.6 per
cent compared to the previous week).
International Aviation • Following border announcements, Qantas and Jetstar will operate more than 1,200
• On 20 March 2020, the Australian border was closed to non-residents. On 24 March extra return flights into the Sunshine State from New South Wales and Victoria in the
2020, a ban on overseas travel by Australian residents came into effect (with limited lead up to Christmas.
exemptions). The ban on overseas travel has been extended to 21 March 2021. • Virgin Australia has resumed services from Victoria to Queensland, with 38,000 seats
before Christmas, as well as 65,000 seats from New South Wales.
• One-way quarantine-free travel is permitted from New Zealand to the Australian
Capital Territory, New South Wales, Northern Territory and Tasmania (as of 16
November 2020, international services into Adelaide are temporarily suspended due
to a COVID-19 outbreak). Queensland is not currently part of this arrangement and
Airline Partnerships
travellers from New Zealand cannot enter Queensland within 14 days of arriving in
• The Aviation Route Recovery fund is currently supporting 18 domestic services which
Australia without quarantining.
are forecast to deliver 173,181 seats, estimated to support 536 jobs and generate
• International capacity into Queensland during w/c 6 December 2020 is operating at AUD66.1 million in overnight visitor expenditure.
7.7 per cent of capacity during the corresponding period last year. The current
• TEQ has suspended obligations for Attracting Aviation Investment Fund (AAIF) airline
weekly passenger arrivals cap into Queensland is 1,000.
partners until further notice
• Brisbane is currently served by airlines including China Airlines, Emirates, EVA Air,
Singapore Airlines and Qatar Airways who continue to operate limited repatriation
flights. Cathay Pacific has announced it will resume Hong Kong-Brisbane services
from 3 January 2021. An Air Niugini service continues to operate from Port Moresby
to Cairns via the Domestic terminal.
Please note: This update is a summary of the status of aviation globally. The update is accurate as of 9 December 2020.Pandemic Stage key
Homebound COVID-19: Know the facts – for more information:
Forced isolation/social restrictions, panic
buying, widespread and ongoing Updates on COVID-19 – for businesses – Updated daily by TEQ with links to
transmission, infection rates rising
the latest information, support packages and business resources.
Updates on COVID-19 – for travellers – Updated daily by TEQ with the latest
Emerging
Infection rates stabilise then decrease, travel advice and restrictions for Australia and Queensland.
people start to feel positive, economy
restarts, people returning to work/school, health.gov.au – For the most current health advice
domestic travel bans lift
australia.gov.au – For all current announcements
Returning treasury.gov.au – For information on our economic response
Governments have lifted restrictions,
consumers preferences and expectations
have shifted, technology adoption servicesaustralia.gov.au – For help accessing support payments
accelerates
Australian Government coronavirus page or call 13 28 46 – For Australian
Government business support
Note: The above stages are based on definitions
developed by Tourism Australia and adapted by
Tourism and Events Queensland. They are intended to Phone the Small Business Hotline on 1300 654 687 - For Queensland
be a guide only to indicate where each market currently Government business support
sits. A particular market may or may not be
experiencing one or all of the descriptors outlined. Summary of Government support packages – Queensland’s Department of
The stages may be refined and updated as the Innovation and Tourism Industry Development (DITID) has provided a
pandemic continues to evolve.
detailed breakdown of federal and state support packages available for
businesses.
Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as of 9 December 2020.You can also read
