BROWSCULPT Brow lamination; the HD Brows way - Flickread
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July 2021 The Digital Magazine Of The Guild Of Professional Beauty Therapists beautyguild.com BROWSCULPT Brow lamination; the HD Brows way
OO�@�SCU LPT Brow lamination; the HD Brows way ***** "Anybody thinking about doing the Brow Sculpt course, I would 100000% recommend! It always gives the most amazing results. I love the texture it gives to the brows compared to other laminating products I have used .... - Kiera, HD BrowSculpt Stylist ,,, Winner Guild of Excellence 0113 2247907 Best Eyebrow Treatment Supp!ler @)hdbrowsofficial Click here to book. HD Brows @fW-11m 2021
www.beautyguild.com Contents 6 R E D H OT B E AUT Y GUILD OFFER Summer is here and temperatures are rising, but that does not mean prices should rise too! Beauty Guild are offering you a cool £10 off membership and insurance along with a red hot package of training and membership services. 10 N ATU R A L LAS H E S & B ROWS Train in natural lash & brow treatments with GTI. 12 L E A R N TO TE AC H W ITH GTI Study online for the GTI Teaching Certificate and start a career in education. 16 B E AUT Y G U I L D MEMBER H A N D BO O K Joining Beauty Guild gives you access to an exclusive range of benefits and services. The Beauty Guild Member Handbook 2021 is designed to showcase everything we offer. 3 | guildg@ @zette
Editor’s Letter Natural lash and brow treatments are big business. A recent Guild Survey estimated that 6.7 million lash treatments are carried out in the UK per year and over half of salons (52.4%) offer eyebrow treatments. GTI offer a number of courses to allow you to perform treatments perfect for clients who are looking to enhance their natural brows and lashes. Turn to page 10 for more information. Retail is a great way to increase the income of your salon business. A study by the NPD group found that brow retail sales were up 78% since March 2020. With this increased demand for retail, on page 18 HD Brows share their top tips to help you get into the selling game. Don’t forget that until the end of August 2021, Beauty Guild are offering £10 off membership and insurance along with a sizzling package of training and membership services. Turn to page 6 for more information. Considering a move into the education side of our industry? Start a career in teaching with the online GTI Teaching Certificate course. Skip to page 12 for details on how to enrol. REBECCA ARCHER Guild Gazette Editor 4 | guildg@ @zette
Beauty Guild’s BEST EVER BEFORE Insurance & Membership Offer AFTER This summer, Beauty Guild are offering our best ever package of membership and training services, so there has never been a better time to join. New Dual Formula Your choice of one free online GTi Course worth £46.80 (Choose from Starting Your Own Business, Social Media For Salon Businesses, General Data Protection Regulations or Guild LASH & BROW Green Salon Scheme) LIFT SYSTEM Enhance and emphasise the eyes with Salon System’s *Offer dual formula Lash & Brow vallid until the end Lift system. of August 2021 New improved formula. Shapes and sculpts brows. Available at your nearest wholesaler. #SalonSystemBrowLift www.salonsystem.com @salonsystem
Summer is here and temperatures are rising, but that does not mean prices should rise too! Beauty Guild are offering you a cool £10 off membership and insurance along with a red hot package of training and membership services.
Your Beauty Guild membership includes a subscription to Guild Gazette. Published monthly on our website and app, Guild Gazette brings you all the top industry news and information every month.
RED HOT OFFER • Social Media for Salon Businesses • General Data Protection Regulations • Guild Green Salon Scheme • Starting Your Own Business (Updated for 2021) *Offer vallid until the end of August 2021
Lash & Brow Treatments Threading This course covers the technique The GTI Threading course covers for eyebrow shaping, eyelash how to give a full Threading tinting, the application of strip treatment and includes the lashes and the application of flare history and technique of this lashes. treatment. Practical training for the GTI Lash The course also shows you how & Brow Treatments course costs to adapt your treatments to suit from £90 and is available at over varying client needs. 900 locations. Click here to enrol on the GTI To enrol please click here. Threading Course. Eyebrow & Facial Waxing, Lash Lift & Tint Eyebrow Tinting This course will teach you This course covers the techniques about the techniques, products to enable you to provide and tools used to provide a professional eyebrow and facial professional Lash Lift & Tint waxing, along with an eyebrow treatment. Practical training tinting treatment. costs from £60 and is available nationwide. To enrol please click here. Please click here to enrol now.
Learn to teach with the GTI Teaching Certificate
GTI Teaching Certificate Written specifically for beauty therapists, holistic practitioners and hairdressers who are new to teaching, the GTI Teaching Certificate is recognised and accredited by the Beauty Guild and it is the first step towards providing accredited training courses to your staff and/ or students. The course is delivered entirely online, so the training can be completed from home at a time and place that suits you. You will be tested on each module with a set of multiple choice questions. Once the theory has been completed you will then need to submit your lesson plan for the micro teach session, which should be no longer than 15 minutes. This course can usually be completed within one week, however there is no real time pressure, as you have a full year to complete the training. GTI recommend aproximately 40 hours of studying and delivery of your micro teach session. On completion of the course you will receive 40 CPD points and a GTI Teaching Certificate. CLICK HERE TO ENROL NOW
Do you want to be your own Enrol on the GTI Starting boss? Your Own Business Course Would you like a more flexible career which for FREE when your join allows you to structue your own day? Are Beauty Guild this summer you looking for a better work/ life balance? Do you simply want to reduce down your If you join Beauty Guild for commuting time? If you answered “Yes” to Membership & Insurance before the end of any of the prior questions, you may wish summer 2021, you will be able to choose to consider taking control of your financial from one of four free online GTI courses to future by becoming your own boss. complete worth £46.80, including the GTI Starting Your Own Business Course! This recently updated business course will cover Demand for Close Contact everything you need to consider when going Services up 432% it alone. Beauty Salons, Hairdressers, Nail Bars and Holistic Therapy Centres in the UK reopened a few months ago and demand for close contact services is high. Within 24 hours of the UK Prime Minister anouncing beauty’s reopening date beauty booking service Treatwell saw a 432% spike in bookings, including a demand for haircuts, hair colour appointments, facials and manicures. So, if you are thinking of starting your own beauty, hair or wellbeing company, now is the perfect time to work on your business plan.
Breaking News .......Check out The Beauty Guild Member Handbook 2021!....... Joining Beauty Guild gives you access to an exclusive range of benefits and services. The Beauty Guild Member Handbook 2021 has been designed to showcase everything we offer. Our expert insurance cover protects you and your business when things don’t quite go to plan. Turn to page 16 in the Handbook for more information. Gain the skills you have always dreamt of with Guild Training International (GTI), the training arm of the Beauty Guild. GTI offer a wide range of practical and online training courses covering beauty, hair, holistic therapy, nail treatments and business skills. Flick to page 20 in the Handbook to find the perfect course for you. Looking for new beauty, hair or wellbeing suppliers? Turn to page 78 in the Handbook and search the A-Z Beauty Guild Directory to find the perfect brands for your business. Click here to read The Beauty Guild Member Handbook 2021 now.
Breaking News HD Brows share their top tips for boosting your revenue through retailing Retail is a great way to increase the income of your salon business. A study by the NPD group found that brow retail sales were up 78% since March 2020. With this increased demand for retail, HD Brows are on hand to share their top tips to help you get into the retailing game.
Start at the consultation If the thought of selling fills you with dread, start to think of retailing as more of a ‘treatment add on’. During your initial consultation, you’ll be asking lots of questions to determine the right treatment plan for your clients, so be sure to include any product recommendations to help target their specific brow concerns or style. Demo products during the treatment If you are using cosmetics or styling products to finish off your treatments, take this opportunity to talk your clients through the products you are using, how you are using them and how it would benefit their routine. HD Brows offer all their stylists access to their entire retail range at a pro price, so that there’s something for every client. Take it online Whether you don’t have the space to carry lots of retail stock, or just don’t feel confident selling in person, take your retailing online. Create lots of social media content to promote your retail offering to all of your followers, not just your clients. HD Brows offer a Virtual Stockist scheme, where their stylists can earn commission on online sales and they’ll handle all the order processing and shipping. Plus, they have created free marketing assets, so retailing can become super easy. Retailing can seem a bit daunting, but it’s a really simple and effective way to boost your earnings with every client. Give these tips a go to get you started on your journey to becoming a sales superstar. For more information on setting up a HD Brows pro account and becoming a #BrowBoss, visit hdbrows.com/training. Become a Selling Superstar with GTI The GTI Sucessful Retailing Course will teach you how to confidently and competently retail products to your clients. To enrol visit beautyguild.com/SuccessfulRetailing
Breaking News .......Salon System & RefectoCil Launch New Eye Care Pads ....... The RefectoCil Eye Care Pads are an innovative gel pad using Hydro Gel technology, which effectively holds and permeates moisture and active ingredients. The Eye Care Pads function as an intensive mask to protect the eye area during a treatment with an injection of Hyaluron, Vitamin E, Aloe Vera and Allantoin ingredients to moisturise and smooth, whilst anti-inflammatory properties soothe the eye area. The Eye Care Pads will adhere gently and securely to the skin without slipping and work especially well on the curved eye area.
“Give your clients eyes a real treat with the exciting new RefectoCil Eye Care Pads. The underside of these specially shaped cooling, soothing, and super moisturising gel pads, treat the delicate eye area with the latest state of the art ingredients and a unique gel formula. Versatile and dual purpose, the dry top side of the pad is white for highlighting even the tiniest of hairs, whilst also being protective against staining from tinting and are also great for securing lower lashes in lash lifting - all the while giving this difficult to treat area, some intense and refreshing TLC. Your clients will notice huge improvements with fine lines and wrinkles, reduced puffiness, and a well- rested, brightened and hydrated skin texture. I’d recommend using the eye care pads as an add-on service to your lash treatments, whilst also being a great aftercare retail product at home!” says Salon System Educator, Lash & Brow Expert, Ruth Atkins. RefectoCil Eye Care Pads cost £19.95 + VAT for a pack of 10 and are available from professional beauty wholesalers nationwide.
Breaking News .....New organic facial experience from PHYTOMER... Following the success of CYFOLIA ORGANIC for professional retail, spa expert PHYTOMER has created the CYFOLIA ORGANIC Radiance Plumping Treatment - a 60 minute Face and Eye Contour wellness ritual in which clients experience CYFOLIA’s unique combination of organic products in a treatment setting. As beauty professionals and clients seek more natural skincare solutions, CYFOLIA Organic ECOCERT-certified products provide a 100% organic facial experience with naturally derived Vegan formulas. Rich in hand- harvested organic algae, from an exceptionally pure harvest site in Brittany, France, CYFOLIA is formulated with at least 98% natural ingredients* with a signature fragrance that’s 100% natural. As well as delivering incredible potential for skin radiance, CYFOLIA’s ECO credentials extend to its packaging, with plant-based recyclable tubes and bottles, a recyclable glass dropper bottle and FSC® certified paper and vegetable-based inks. Discover the new CYFOLIA ORGANIC FACIAL from PHYTOMER by clicking here. Call 01892 750850 or email firstname.lastname@example.org for details. * 2% difference is for preservatives
Beauty Guild’s BEST EVER Insurance & Membership Offer This summer, Beauty Guild are offering our best ever package of membership and training services, so there has never been a better time to join. Your choice of one free online GTi Course worth £46.80 (Choose from Starting Your Own Business, Social Media For Salon Businesses, General Data Protection Regulations or Guild Green Salon Scheme) *Offer vallid until the end of August 2021
Breaking News ................Footcare that is as easy as ABC................ With feet enduring the worst wear and tear of all body areas, they require specially tailored care in the salon and at home. Australian Bodycare have lauched a new professional footcare range. With a professional manicure and pedicure treatment protocol called ‘Keep It Clean’, the new foot care line ensures the highest therapeutic standards and treatment results that leave clients with beautifully soft, moisturised and immaculately conditioned feet and nails. These advanced formulations are used in conjunction with other Australian Bodycare products, such as body scrub and hand cream, to exfoliate, cleanse, restore and protect even the most challenging of skincare conditions to render feet, nails and hands in optimum health and condition. As with all Australian Bodycare,the professional range is complemented with a comprehensive retail offering to maintain the effect of treatments in between visits. Interested in opening a trade account? Call 01892 750 850 or e-mail email@example.com
Embrace the power of the Healing Grounds Discover the all new Australian Bodycare Professional range and bring the therapeutic healing power of pure Australian Tea Tree Oil to your salon treatments and retail oﬀering. As pioneers of Tea Tree Oil infused beauty products since 1992, we’re trusted by beauty salons and spas all over the UK for natural results and complete hygiene. Discover Australian Bodycare Professional for you and your clients today. w: australianbodycare.com t: 01892 750850 e: firstname.lastname@example.org
GTi Mindfulness Coaching Course Learn Basic Colouring with GTI The“Hy-Wax GTI Basicis Colouring designed to eliminate course covers sectioning and application techniques the risk of cross-contamination with guidance on effective colour and choices. You will also learn the art of doubledipping, ” says Australian bleaching and toning the hair and the use of foils. Theory is delievered online, Bodycare’s which meansDirector, you canFiona work Peerless. at your own pace in the comfort of your own home.“We’ve been leaders in this field for over 20 years because Hy- OnceWaxyoudelivers have completed that extraall the course theory online you will be able to hygiene book guarantee that protects both salons with a Guild Accredited School in your your practical training session area.and their customers. This is now more important than ever!” When you have successfully completed your practical training, your tutor will pass you and a GTI Certificate will be available for you to download or purchase on your portal.
•Introduction, Reception, Consultation •Contraindications & Contra-actions •Anatomy & Physiology of the Hair Basic Hair •Face Shapes •Colouring The Hair Colouring •Bleaching, Toning And Using Foils •Practical Tuition & Assessment Learn hair sectioning and application techniques with guidance on effective colour choices. You will also be taught the art of bleaching and toning the hair and the use of foils. For more information or to enrol please visit the Course Enrolment: £25 GTI Basic Hair Colouring page. Practical training costs from £105 27 CPD Points
An understanding of Anatomy and Physiology (A&P) is essential as the basis of all practical training courses in beauty and holistic therapy. The following article about the sensory organs is an extract from the GTI A&P course which can be completed entirely online at a time and place that suits you. The course is worth 30 CPD points.
THE MOUTH THE NOSE
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