IPSOS CHANNEL PERFORMANCE - CANADA COVID-19 SOLUTIONS
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IPSOS CHANNEL PERFORMANCE CANADA COVID-19 SOLUTIONS JANUARY 2021 Contact: CA_ChannelPerformance@Ipsos.com for more information © 2021 Ipsos. All rights reserved. Contains Ipsos’ Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
IPSOS HEALTH & SAFETY
COMPLIANCE SHOPS
Ensuring protections are in place to keep
consumers safe, healthy and loyal in the
social distancing economy
WHAT WE KNOW
With cases on the rise across Canada and restrictions tightening,
and an increased focus on compliance and regulation from
governments, retailers and customers must work together to
1 in 5
follow guidelines. Even more challenging is measuring how Big Box retail locations
consistently staff is excuting the new guidelines and procedures in Ontario did not
that keep consumers and employees safe, before regulators visit display signage outside
and stores are levied a hefty fine. the store about
requiring masks for
The stakes for getting this right are huge — with consumer entrance.*
tensions at an all-time high, organizations might only get one
chance. Failure to deliver an experience that meets consumer
standards and complies with regulations will be costly and result
in eroded trust, closed locations, and long-term damage to a
company’s reputation.
Only Mystery Shoppers
WHAT YOU NEED TO KNOW
who have confirmed
Leveraging our crowdsourced Mystery Shopping panel of
our COVID safety
Canadians, Ipsos can gather information on the execution of screening protocols,
guidelines at store level, in real time. Our panel is made up of and who are
everyday Canadians who are out shopping for essential services conducting their
on a daily basis. Providing store managers and corporate regular essential
operations teams quick information on mask compliance, social shopping are eligible
distancing management, and other regulations for which non- to conduct shops
compliance risks financial penalty from Government bodies. during lockdowns, to
ensure compliance
These Health + Safety Compliance shops will focus on with government
understanding how a company’s front line is performing when it
safety orders, and the
comes to health & safety measures.
health & safety of
store staff, patrons,
and our shoppers.
*Source: Ipsos Health and Safety Syndicated Shops, August 7-13, 2020, n=137
© 2021 Ipsos CANADA COVID-19 CHANNEL PERFORMANCE SOLUTIONS
WHAT WILL BE MEASURED?
30%
1
Compliance of Big Box stores visited by
Social Distancing, Signage/Messaging, Sanitizers, Wearables, Ontario Regulators in
Barriers, Cleanliness January were not in
compliance with
2
Consistency
By visiting multiple locations across a single time period, we can regulations and were
identify inconsistency in application issued tickets.
3
Enforcement
Are your frontline teams adhering to guidelines consistently, and
thus avoiding financial penalty from government regulators?
You can purchase shops in increments of 100 to cover locations
within a specific region of the country. 64%
of Canadian consumers
Locations will be based on where shoppers are already out would stop shopping at
completing essential shopping; companies are not able to a retailer if they knew they
direct the locations, we will follow the lead of the shoppers. were not taking health
and safety seriously.*
WHAT IS INCLUDED?
1
Health & Safety Shops Site-Level Results
1 in 4
showing your own company’s location level shop results in
the selected time period (1 week) covering a maximum of
10 questions using the Ipsos Health & Safety standard
questionnaire**. consumers don’t trust
any industries for their
2 Deliverables – Standardized Templates**: cleanliness and safety
protocols.*
2x daily same-day alert for non-compliant locations; a
daily email to operations leadership or store management
to inform of non-compliance in real-time, enabling action
at the store level to avoid fines if regulators arrive.
3 1x weekly one-page dashboard indicating overall
compliance with key metrics as well as identification of
problem-locations with poor compliance.
HOW DO I
PURCHASE
SHOPS?
Discounts available for purchasing multi-week packages. Contact us to learn more
100 shops, 1 wave: $5,500 CAD about the study and how
100 shops, 2 waves: $5,000 CAD per wave Ipsos can help your brand
100 shops, 3+ waves: $4,500 CAD per wave succeed in the 6 ft Social
Distancing economy.
200 shops, 1 wave: $8,500 CAD
200 shops, 2 waves: $8,000 CAD per wave
Becky Harris
200 shops, 3+ waves: $7,500 CAD per wave
Vice-President, Leader
Additional base sizes can be added at client Channel Performance
discretion upon discussion with Ipsos team. 416.324.2309
CA_ChannelPerformance@Ipsos.com
*Source: Ipsos Canadian Health and Safety Omni, May 22-24, 2020, n=1,000
**Additional/custom questions or customized templates or increased volume of deliverables will incur additional fees
© 2021 Ipsos CANADA COVID-19 CHANNEL PERFORMANCE SOLUTIONS
IPSOS SOCIAL DISTANCING
LIVE OCCUPANCY COUNTER
Ipsos Social Distancing People Counter assist businesses and
companies to help comply with safe occupancy limits at
their store or site for the safety of customers and staff.
ARE YOU PREPARED FOR INSPECTIONS? DON’T HAVE
Due to the COVID-19 pandemic, businesses are having to comply TRAFFIC COUNTING
with governments guidance and restrictions on the number of
TECHNOLOGY
visitors at sites such as pharmacies, supermarkets, hospitals and
other public services. INSTALLED?
Our enhanced live occupancy solution can be implemented and Don’t worry, call us so
customized to your specific requirements. This can be configured we can get this sorted
with screen displays at the entrance to your store or site that quickly in a short time.
informs customers whether it is safe to enter or for them to wait until
someone exits because maximum occupancy has been reached.
Also, the technology can be configured with automatic door
closures and door locking systems. FACE MASK
DETECTION
You can use this solution in addition to your current suppliers’ traffic
data. We estimate you receiving Occupancy data within 24-48
hours from receipt of order with no need for a physical visit. Our sensors can
recognize if a visitor is
wearing a face mask in
WE CAN HELP YOU COMPLY WITH real time and will
OCCUPANCY LIMITS instantly report this
information to you
Eliminates manual management of making it easier to
occupancy levels, enabling operations team measure. It can also
to allocate resources to other critical tasks. provide percentage
rates of how many
people actually wear
Set and define your store/site occupancy thresholds. masks.
Live occupancy dashboards and This new software plugin
automatic notifications is simply added to your
sensor to help you stay
in control of what is
Multiple doors and wide entrances happening at your site
or location with
immediate alerts.
24/7/365 support and remote set up available
Quick and easy setup that’s self-installable
© 2021 Ipsos CANADA COVID-19 CHANNEL PERFORMANCE SOLUTIONSHAVE ACCESS TO LIVE OCCUPANCY DATA,
SO YOU CAN MAKE DECISIONS ON THE GO 26%
of employees in Big Box
retailers in Ontario were
• Automatic notifications not keeping a safe social
• Compliance reports distance.*
• Traffic light system for customers
• Staff exclusion option
• Quick and easy setup that’s self-installable!
40%
Displays are customizable to suit your organization
& location needs
of customers observed in
Big Box retailers in Ontario
were not keeping a safe
social distance.*
IPSOS LIVE OCCUPANCY COUNTER
IS SUITABLE FOR: 20%
of Big Box retailers in
• Supermarkets, Retailers and convenience stores Ontario did not have
• Pharmacies, including non-dispensing pharmacies, signage outside indicating
and medical services (such as dental offices, opticians masks were required.*
and audiology clinics)
• Offices, public places and transport hubs
• Hospitals
HOW DO I
• Gas stations GET STARTED?
Contact us for a custom
• Banks and credit unions
quote and options suited
• Veterinary offices and pet shops to your organization’s
• Bicycle shops footprint and needs to
• Storage, warehouses and distribution facilities learn how Ipsos can help
• Car garages and repair shops your brand succeed in the
6 ft Social Distancing
• Laundromats and dry cleaners economy.
• Government buildings and general offices & departments
Becky Harris
Pricing is dependent on the number of doors and Vice-President, Leader
the number of locations you wish to cover – Channel Performance
reach out to our team for your personalized quote. 416.324.2309
CA_ChannelPerformance@Ipsos.com
*Source: Ipsos Health and Safety Syndicated Shops, August 7-13, 2020, n=137
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