LabelBlind Nutrition Report of Packaged Food in India (2020) - Consumer Guide - Top Immunity Boosting Foods and Beverages

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LabelBlind Nutrition Report of Packaged Food in India (2020) - Consumer Guide - Top Immunity Boosting Foods and Beverages
LabelBlind® Nutrition Report of Packaged
 Food in India (2020) – Consumer Guide
Top Immunity Boosting Foods and Beverages
LabelBlind Nutrition Report of Packaged Food in India (2020) - Consumer Guide - Top Immunity Boosting Foods and Beverages
LabelBlind® Nutrition Report of Packaged Food in India (2020) Top Immunity Boosting Foods &
     Beverages
     ©2020LabelBlind®
     Copyright in the LabelBlind® Nutrition Report of Packaged Food in India (2020) Top Immunity
     Boosting Foods & Beverages report belongs to LabelBlind®
     All rights reserved. No part of this book, including interior design, cover design, and icons, may be
     reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or
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     permission of use should be addressed online to The Nutrition Alchemy at info@labelblind.com
     Front Cover design inspired by the LabelBlind® website home-page and represents the product
     design and solutions framework
     Visit https://labelblind.com

©2020LabelBlind®
LabelBlind Nutrition Report of Packaged Food in India (2020) - Consumer Guide - Top Immunity Boosting Foods and Beverages
FOREWORD
     Studies have indicated that consumers struggle to comprehend nutrition labels on
     food packs. Technical information on food labels stating complex ingredients,
     nutrition facts, daily recommended values, serving sizes, allergens and more leave
     consumers overwhelmed, leading them to make uninformed and unsafe choices
     that often serve contrary to their desire for choosing food that promotes good
     health and well-being.
     The LabelBlind® Nutrition Report of Packaged Food in India (2020) - Top Immunity
     Boosting Food and Beverages is developed by LabelBlind® to guide Indian
     consumers on the selection of pre-packaged food & beverage products, based on an
     empirical, data-backed assessment of food & beverage products currently available
     in the Indian market.
     This is a first-of-its-kind report that assesses food & beverage products based on 19
     immunity enhancing and immunity-suppressing nutrients, as declared on the food
     labels of respective products, to guide consumers in the choice of food products
     that have the potential to improve immunity. The report provides a comprehensive,
     independent, objective and unbiased information to consumers about the immunity
     supporting properties of food & beverage products currently sold in India.
     LabelBlind® works towards strengthening the ecosystem of consumers-businesses
     and regulatory guidelines to positively impact food habits in India.

                                                                       Rashida Vapiwala
                                                                    Founder, LabelBlind®

©2020LabelBlind®
IMPORTANT CONSIDERATIONS

 1.  LabelBlind® Immunity Rating is a ranking of food products by nutrition content (as
     declared on food labels of products), to guide consumers in choice of products. It is
     not a recommendation to change/alter/modify/substitute existing food habits.
 2. The advisory in this report does not claim to be a treatment, remedy or cure for
     COVID-19 or any other health condition.
 3. Consumer discretion is advised in consumption of food products. For prevailing
     medical conditions, doctors/nutritionist advice is recommended before making any
     changes to food habits.
 4. Assessment is done on the basis of nutrient labelling guidelines of FSSAI, and RDAs
     as suggested by ICMR.
 5. SCORES ARE NOT COMPARABLE BETWEEN CATEGORIES, CONSIDERING THE
     DIFFERENCES IN THEIR CHEMICAL AND NUTRITIONAL COMPOSITIONS.
 6. All food & beverage products were evaluated for nutrients that are relevant to that
     food category, basis the nature of the food or beverage.
     Example – Fruit & Vegetable Juices were evaluated for their Vitamin A, Vitamin C,
     Iron, Added Sugar and Sodium content.
     On the other hand, dairy-based products were assessed for their Protein, Vitamin D,
     Vitamin A , Zinc, Magnesium and Probiotic content.
 7. 19 critical ‘Immunity Enhancing’ and ‘Immunity Suppressing’ Nutrition factors4 were
     assessed for each packaged food & beverage product. The following nutrients were
     identified to have a direct impact on immunity4,5,6. All product data was collected to
     include information on the following nutrients
       i.    Immunity Enhancing Nutrition Factors : Protein, Vitamin A, Vitamin D,
             Vitamin E, Vitamin C, Vitamin B6, Vitamin B12, Folate, Iron, Zinc, Selenium,
             Copper, Magnesium, Omega-3 and Probiotics
       ii.   Immunity Suppressing Nutrition Factors : Added Sugar, Saturated Fat, Trans
             Fat and Sodium.
 8. Consumer discretion is advised for allergen reactions. Refer to the allergen
     information declared on the food labels. Allergen information is not under the scope
     of this study.
 9. Food Additive information is not under the scope of this study. Refer to the food
     additive information declared on the food labels.
 10. The study is an independent, unbiased report with no affiliations or funding or
     conflict of interest
 11. Study is based on data collected from public domain in the form of food labels
     during the period July, 2019- March, 2020

©2020LabelBlind®
TABLE OF CONTENTS
                                                                  PAGE NO.
     KEY HIGHLIGHTS OF THE REPORT                                    01
     NUTRITION AND IMMUNITY                                          02
     LABELBLIND® IMMUNITY RATINGS – METHODOLOGY                      03
     TOP IMMUNITY BOOSTING FOODS & BEVERAGES
                   - 10 BEST WHEAT & MULTIGRAIN ATTA                 07
                   - 10 BEST RICE                                    08
                   - 10 BEST EDIBLE OIL                              09
                   - 10 BEST GHEE                                    10
                   - 10 BEST HEALTH FOOD DRINKS                      11
                   - 10 BEST BREAKFAST CEREALS                       12
                   - 10 BEST DAIRY (MILK & DAHI)                     13
                   - 5 BEST DAIRY (OTHERS)                           14
                   - 10 BEST DRIED FRUITS, NUTS & SEEDS              15
                   - 10 BEST READY-TO-COOK PRODUCTS                  16
                   - 5 BEST ENERGY BARS                              17
                   - 5 BEST NUT BUTTER                               18
                   - 10 BEST FRUIT & VEGETABLE JUICES                19
                   - 5 BEST NON-DAIRY MILK ALTERNATIVES (VEGAN)      20
     ABOUT LABELBLIND®                                               21
     BIBLIOGRAPHY                                                    22

©2020LabelBlind®
KEY HIGHLIGHTS OF THE REPORT

               LabelBlind® Database
                         8000

                   Sample Size        Products that have declared at least 2
                                      immunity enhancing nutrients on food
                     1405             labels (from 19 identified nutrients)

                        Listing   1. Products that have declared at least 2
                                     immunity enhancing nutrients
                         120      2. Considering nutrient quantity in
                                     products (per 100gm/100ml) - factoring
                                     quantity of nutrients that are classified
                                     as 'high' and 'source of' as per FSSAI
                                     guidelines
                                  3. Assessed on nutrients relevant to each
                                     category
                                  4. Average immunity score of 2 and above
                                     only
                                  5. Maximum 3 products from one brand
                                     in the same category, for wider
                                     representation of products
                                  6. Top ranked products listed on
                                     category (expressed as 'Best 10' or
                                     'Best 5')

©2020LabelBlind®                                                                 01
NUTRITION AND IMMUNITY
     Immunity is a defense system consisting of a vast network of cells and tissues in our
     body which provides protection against disease causing microbes. This is critical for
     our survival. In the case of the prevailing Covid-19 pandemic, we are beginning to
     read reports that state the correlation of NCDs – non communicable diseases to the
     fatalities of Covid-19. Individuals in certain pre-existing illnesses like diabetes,
     hypertension, cardio vascular disease, and respiratory issues are at a higher risk of
     having Covid-19 complications.
     We have well established data stating that our complex immune system requires
     several micronutrients that have vital, often interdependent roles at every phase of
     the immune response. It has been noted that even borderline deficiencies in certain
     nutrients tend to impair the immune system.
     Moreover, deficiency of a single nutrient can alter the body’s immune response as
     well. Based on a variety of clinical data, Proteins, Vitamins A, B6, B12, C, D, E, Folate,
     Zinc, Iron, Copper, Selenium, Magnesium, Omega-3 and Probiotics, are particularly
     important in boosting the immune response 4, 5, 6.
     These nutrients help the immune system in several ways:
         ✓ work as antioxidants to protect healthy cells,
         ✓ sustain growth and activity of immune cells,
         ✓ produce antibodies.

                            Figure 01 : Nutrients Impacting Immunity

©2020LabelBlind®                                                                                  02
LABELBLIND® IMMUNITY RATINGS - METHODOLOGY
     OBJECTIVES OF THIS REPORT –
     LabelBlind® Nutrition Report of Packaged Food in India (2020) - Top Immunity
     Boosting Food and Beverages is a study of immunity enhancing and immunity
     suppressing nutrition factors present in pre-packaged food & beverage products
     available in the retail market.
     The report provides an independent and objective assessment, based on nutrients
     declared on food labels of respective products, to guide consumers on immunity
     supporting properties of food & beverage products. (The study is based on
     assessment done on the basis of FSSAI Advertising and Labelling Guidelines1,2 and
     RDAs as suggested by ICMR3.)

     METHODOLOGY -
     This report is a cross—sectional study of pre-packaged foods sold in the retail
     market. LabelBlind® has sampled information of 8000 food & beverage products. All
     food & beverage products falling under the scope of FSSAI Labelling regulations
     were eligible to be a part of the report.

     01. Data Collection
     Data based on following information;
         i.   8000 packaged food and beverage products, classified by 43 nutrients
         ii.  Nutrition values declared by food companies on food labels of products
              (the study does not include laboratory analysis of food products)
         iii. Nutrients classified into mandatory and non-mandatory nutrients for
              food and beverage products as per FSSAI guidelines
         iv. Nutrition values collected from retail sources in the period July 2019 and
              April 2020

     02. Selection of Nutrients
     19 critical ‘Immunity Enhancing’ and ‘Immunity Suppressing’ Nutrition factors4 were
     assessed for each packaged food & beverage product.

©2020LabelBlind®                                                                           03
The following nutrients were identified to have a direct impact on immunity4,5,6.
     All product data was collected to include information on the following nutrients –
     i.     Immunity Enhancing Nutrition Factors : Protein, Vitamin A, Vitamin D, Vitamin
            E, Vitamin C, Vitamin B6, Vitamin B12, Folate, Iron, Zinc, Selenium, Copper,
            Magnesium, Omega-3 and Probiotics
     ii.    Immunity Suppressing Nutrition Factors : Added Sugar, Saturated Fat, Trans Fat
            and Sodium.

     03. Selection of Samples
     A sample is defined as one unique product or item based on brand name, product
     name and variant. Products sold in multiple SKUs (stock keeping units) are not
     considered as unique products. Example – 1 breakfast cereal with honey flavour and
     strawberry flavour will be treated as 2 unique products respectively. However, 200 g
     and 500 g packs of the same flavour will be treated as one single, unique sample.
     From the LabelBlind® database of 8000 samples, 1405 food & beverage products
     across 296 brands, that have declared at least 2 immunity enhancing nutrition
     factors on their label were selected. Food & Beverage products across 14 categories
     were eligible for the listing –

           i.      Wheat & Multigrain Atta (Flour)
           ii.     Rice
           iii.    Edible Oil
           iv.     Ghee & Butter
           v.      Health Food Drinks
           vi.     Ready to Eat Breakfast Cereals
           vii.    Dairy & Dairy Products – Milk & Dahi
           viii.   Dairy & Dairy Products – Lassi, Buttermilk, Kefir, Yogurt, Flavoured Milk.
           ix.     Dried Fruits, Nuts & Seeds
           x.      Ready to Cook & Eat Products
           xi.     Energy Bars
           xii.    Spreads & Dips
           xiii.   Fruit & Vegetable Juices & Nectars
           xiv.    Non-dairy ‘Milks’ (Nut milk and Soy milk)

©2020LabelBlind®                                                                                04
Processed, pre-packaged foods sold in retail as products of direct consumption by
     consumers were considered. Foods sold as a part of B2B services to other food &
     beverage companies, and used as one of the ingredients in the final product have
     not been considered in the study sample.

     04. LabelBlind® Immunity Rating Methodology
     i.        The Immunity Rating assesses products on 2 criteria;
              • Number of Immunity Enhancing and Immunity Suppressing nutrition factors
                and,
              • Quantity of each nutrient measured against Recommended Daily Allowances
                (RDA) of adult Indian man (Indian Council of Medical Research) 7 and Food
                Safety and Standards Regulations, 2018 8, 9.

      Table 01. Recommended Daily Allowances (RDA)     Table 02. Daily Values (DV) for adult man
                      for adult man

          Immunity Enhancing      RDA (Recommended    Immunity Suppressing     DV (Daily Value) per
            Nutrition factors      Daily Allowance)     Nutrition factors              day
     Protein                    0.8 – 1.0 g/kg BW     Added Sugar            50 g
     Vitamin A                  600 mcg               Saturated Fat          22 g
     Vitamin C                  40 mg                 Trans Fat              2g
     Vitamin D                  10 mcg                Sodium                 2000 mg
     Vitamin E                  15 mcg
     Vitamin B6                 1.7 mg
     Vitamin B12                1 mcg
     Folate                     200 mcg
     Iron                       19 mg
     Zinc                       12 mg
     Magnesium                  340 mg
     Selenium                   40 mcg
     Copper                     2000 mcg
     Omega – 3                  2g

©2020LabelBlind®                                                                                      05
ii.    All food & beverage products were evaluated for nutrients that are relevant to
            that food category, basis the nature of the food or beverage.
            Example – Fruit & Vegetable Juices were evaluated for their Vitamin A, Vitamin
            C, Iron, Added Sugar and Sodium content.
            On the other hand, dairy-based products were assessed for their Protein,
            Vitamin D, Vitamin A , Zinc, Magnesium and Probiotic content.
     iii.   Scores are not comparable between categories, considering the differences in
            their chemical and nutritional compositions.
     iv.    Scores are based on nutrients declared on the food label
     v.     All products were evaluated per 100 g or 100 ml on ‘as sold’ basis.
            For products that need to be reconstituted before consumption, e.g. soup,
            gravies, custards, the nutrients are declared basis 100 g of the product as
            reconstituted according to the manufacturer’s instructions.
     vi.    The Immunity Rating scores products on a scale of 1 to 5. Higher the score,
            greater the immunity boosting properties of the food or beverage product .
            Scores are nuanced up to one decimal place for the report.
     vii. Average Immunity Ratings for brands were calculated using mean scores of all
          selected products under the brand.

     05. Selection of Top Immunity Boosting Foods & Beverages List
     i.     Product Immunity scores reflect the immunity score of the individual products
            (N=1405).
     ii.    Products with the highest Immunity Rating were selected for the LabelBlind®
            Nutrition Report of Packaged Food in India (2020) - Top Immunity Boosting
            Food and Beverages
     iii.   To ensure a wider representation of brands in the report, each brand
            representation was capped at maximum 3 highest-scoring products in the
            respective category
     iv.    Food & Beverage products with LabelBlind® Immunity Rating greater than 2.0
            were included in the Top Immunity Boosting Foods & Beverages list.

©2020LabelBlind®                                                                             06
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

               10 BEST WHEAT & MULTIGRAIN ATTA
                      IMMUNITY BOOSTING NUTRIENTS ASSESSED –
                     PROTEIN, IRON, ZINC, MAGNESIUM, VITAMIN B6
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED –
                        SATURATED FAT, TRANS FAT & SODIUM
                                     IMMUNITY                      IMMUNITY
                                       SCORE                         SCORE

                   TrueFarm                       Bytewise
                   Organic Wholegrain             Organics
                   Wheat Flour                    Wheat Chakki Atta

                   24Mantra                       OrganicTattva
                                                  Whole Wheat Flour
                   Whole Wheat Atta
                                                  (Chakki Atta)

                   TrueFarm                       Diabliss
                   Organic Multigrain             Diabetic Friendly
                   Health Flour                   Whole Wheat Atta

                   NatureVibe
                                                  24Mantra
                   Botanicals                     7Grain Atta
                   Multigrain Atta

                   Pillsbury                      Aashirvaad
                   Atta with Multigrains          Atta with Multigrains

©2020LabelBlind®                                                          07
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                                   10 BEST RICE
                       IMMUNITY BOOSTING NUTRIENTS ASSESSED –
                      PROTEIN, IRON, ZINC, MAGNESIUM, VITAMIN B6
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED –
                        SATURATED FAT, TRANS FAT & SODIUM
                                       IMMUNITY                      IMMUNITY
                                         SCORE                         SCORE

                   Ancient Wisdom                  Organics Food
                   Organic Brown Rice              Market
                   Basmati | Sonamasuri            Brown Rice

                   24Mantra                        India Gate
                   Sonamasuri Brown                Brown Rice Weight
                   Rice                            Watcher's Special

                   Organics Food                   Daawat
                                                   Quick Cooking Brown
                   Market                          Basmati Rice | Super
                   Black Rice                      Basmati Rice

                   India Gate                      Organic Tattva
                   Brown Basmati Rice              Sonamasuri Brown
                   Active Health Special|          Rice | Sonamasuri
                   Brain Metabolism Booster        Hand Pounded Rice

                   Sugar Watchers                  Patanjali
                   Low GI White Rice               Brown Basmati Rice

©2020LabelBlind®                                                           08
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                                 10 BEST EDIBLE OIL
                        IMMUNITY BOOSTING NUTRIENTS ASSESSED -
                      VITAMIN A, VITAMIN D, VITAMIN E AND OMEGA-3
 IMMUNITY SUPPRESSING NUTRIENTS ASSESSED - SATURATED FAT, TRANS FAT
                                                 IMMUNITY                                                       IMMUNITY
                                                   SCORE                                                          SCORE

                   Saffola                                                       Nature Fresh
                   Active Pro Weight                                             Acti Heart Blended
                   Watchers Blended Oil                                          Edible Oil

                   Jivo                                                          Sundrop
                   Cold Press Canola Oil                                         Heart

                   Sundrop                                                       Patanjali
                   Lite Blended Oil |                                            Kachi Ghani
                   Nutrilite Blended Oil                                         Mustard Oil

                   Emami                                                         Saffola
                   Healthy&Tasty Kachchi                                         Total Pro-Heart
                   Ghani Mustard Oil                                             Conscious Blended Oil

                   Riso                                                          Fortune
                   Rice Bran Oil                                                 Rice Bran Health
         2-3 teaspoons of edible oil are recommended for healthy individuals per day.
         For your personalised intake, consult with your nutritionist or doctor. This article is not intended to provide
         medical advice, and any changes in diet should be done in consultation with your healthcare provider.

©2020LabelBlind®                                                                                                           09
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                                         10 BEST GHEE
                        IMMUNITY BOOSTING NUTRIENTS ASSESSED -
                      VITAMIN A, VITAMIN D, VITAMIN E AND OMEGA-3
 IMMUNITY SUPPRESSING NUTRIENTS ASSESSED - SATURATED FAT, TRANS FAT
                                                 IMMUNITY                                                       IMMUNITY
                                                   SCORE                                                          SCORE

                   Pure & Sure                                                   Kapiva
                   Organic Desi Ghee
                   made from A2 milk                                             A2 Desi Ghee

                   Farm Naturelle                                                Organic India
                   100% Vedic Desi
                   Cow Ghee                                                      Organic Cow Ghee

                   iOrganic                                                      Anik
                   Desi Cow Ghee                                                 Anik Ghee

                   Umanac                                                        Gowardhan
                   A2 Desi Gir Cow Ghee                                          Pure Cow Ghee

                   Gits                                                          MotherDairy
                   Cow Ghee                                                      Ghee
          1 – 2 teaspoons of ghee are recommended for healthy individuals per day.
          For your personalised intake, consult with your nutritionist or doctor. This article is not intended to provide
          medical advice, and any changes in diet should be done in consultation with your healthcare provider.

©2020LabelBlind®                                                                                                            10
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

              10 BEST HEALTH FOOD DRINKS
                      IMMUNITY BOOSTING NUTRIENTS ASSESSED -
      PROTEIN, IRON, ZINC, MAGNESIUM, SELENIUM, COPPER, VITAMIN A, VITAMIN D,
          VITAMIN E, VITAMIN C, VITAMIN B6, VITAMIN B12, FOLATE, OMEGA-3
                       IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                     ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM
                                       IMMUNITY                         IMMUNITY
                                         SCORE                            SCORE

                   Horlicks                          Bournvita
                   Horlicks Junior |                 Cadbury Bournvita|
                   Mother Horlicks                   Bournvita Lil Champs

                   Complan                           Ensure
                   Complan NutriGro
                                                     Chocolate
                   Delicious Chocolate

                   Complan                           ProtineX
                   Complan Nutrition                 protineX Grow
                   & Health Drink                    Chocolate | Malt

                   Pediasure                         Horlicks
                   Premium Chocolate|
                   Cookie & Cream
                                                     Horlicks Protein

                   B-Protin                          Pediasure
                   Chocolate                         Vanilla Delight

©2020LabelBlind®                                                                11
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                   10 BEST BREAKFAST CEREALS
                     IMMUNITY BOOSTING NUTRIENTS ASSESSED -
    PROTEIN, IRON, ZINC, MAGNESIUM, VITAMIN A, VITAMIN D, VITAMIN E, VITAMIN C,
                     VITAMIN B6, VITAMIN B12, FOLATE, OMEGA-3
                       IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                     ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM
                                   IMMUNITY                            IMMUNITY
                                     SCORE                               SCORE

                   Kellogg’s                         FabIndia
                   Ragi Chocos                       Amaranth Muesli

                   Kellogg’s                         Quaker
                   Cornflakes
                   Original & The Best
                                                     Oats Plus

                   Kellogg’s
                   Muesli No Added
                                                     Gaia
                                                     Muesli Soya
                   Sugar

                   Munchilicious                     Nourish You
                   Granola- Original |               Quinoa Muesli
                   Dark Chocolate                    Chocolate

                   Quaker                            FabIndia
                                                     Granola Without
                   Oats (100%)                       Wheat

©2020LabelBlind®                                                              12
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                     10 BEST DAIRY (MILK & DAHI)
                       IMMUNITY BOOSTING NUTRIENTS ASSESSED -
       PROTEIN, ZINC, MAGNESIUM, VITAMIN A, VITAMIN D, VITAMIN E, VITAMIN B12,
                                    PROBIOTICS
                       IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                     ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM
                                    IMMUNITY                           IMMUNITY
                                      SCORE                              SCORE

                   Epigamia                          Amul
                   Artisanal Curd                    Amul Masti Dahi

                   Nestle                            Mother Dairy
                   Nestle Activ Plus                 Probiotic Advanced
                   Probiotic Dahi                    Dahi

                   Amul                              Amul
                   Amul Taaza Toned
                                                     Prolife Probiotic Dahi
                   Milk

                   Chitale                           Gowardhan
                   Dahi                              Milk - Gold

                   Nestle                            Pride Of Cows
                   Nestle A+ Nourish
                                                     Pride Of Cows Milk
                   Milk

©2020LabelBlind®                                                                 13
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                     5 BEST DAIRY (OTHERS)
                       IMMUNITY BOOSTING NUTRIENTS ASSESSED -
       PROTEIN, ZINC, MAGNESIUM, VITAMIN A, VITAMIN D, VITAMIN E, VITAMIN B12,
                                    PROBIOTICS
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                   ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM
                                                        IMMUNITY
                                                          SCORE

                                   Amul
                                   Flaavyo Frozen Yogurt

                                   GO
                                   Go Mozarella Cheese

                                   Britannia
                                   Britannia Cheese
                                   Block

                                   Mo’s Superfoods
                                   Mo’s Kefir – Blueberry |
                                   Honey Vanilla | Mishti
                                   Doi

                                   Epigamia
                                   Greek Yogurt
                                   Natural | Blueberry

©2020LabelBlind®                                                                 14
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

            10 BEST DRIED FRUITS, NUTS & SEEDS
                    IMMUNITY BOOSTING NUTRIENTS ASSESSED -
     PROTEIN, OMEGA-3, IRON, ZINC, MAGNESIUM, VITAMIN A, VITAMIN E, VITAMIN C,
                                VITAMIN B6, FOLATE
                        IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                      ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM
                                    IMMUNITY                            IMMUNITY
                                      SCORE                               SCORE

                   Ketofy                             Furo
                   Keto Trail Mix                     Freeze Dried Jamun

                   Ketofy                             Rostaa
                   Keto Seeds Mix                     Turkish Apricot

                                                      Flyberry
                   Pink Harvest
                   Chia Seeds                         Gourmet
                                                      Dehydrated Papaya

                                                      Raw
                   Rostaa
                   Berrylicious                       Essentials
                                                      Sunflower Seeds

                   Raw                                Happilo
                   Essentials                         Kashmiri Deluxe
                   Dried Goji Berries                 Walnut Kernels

©2020LabelBlind®                                                                 15
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

          10 BEST READY-TO-COOK PRODUCTS
                   IMMUNITY BOOSTING NUTRIENTS ASSESSED -
        PROTEIN, IRON, ZINC, MAGNESIUM, VITAMIN A, VITAMIN B6, FOLATE
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                   ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM
                                      IMMUNITY                      IMMUNITY
                                        SCORE                         SCORE

                   Saffola                        Obesigo
                   Power Breakfast Range -        Lemon Coriander
                   Superfood Millet Upma          Soup I Mix Veg Soup

                   Ketofy                         Good Dot
                   Keto Chilla Mix I Dosa         Vegetarian Bytz-
                   Mix I Pancake Mix              Plant Based Meat

                   Saffola                        Innerbeing
                   Power Breakfast Range -
                   Superfood Millet Poha
                                                  Millet Pancake

                   Saffola                        Innerbeing
                   Hi-Protein Meal Soup           Quinoa Porridge

                   Gits                           FabIndia
                   Brown Rice & Flaxseed
                   Dhokla Mix I Idli Mix          Rice Idli Mix

©2020LabelBlind®                                                          16
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                        5 BEST ENERGY BARS
                  IMMUNITY BOOSTING NUTRIENTS ASSESSED -
       PROTEIN, IRON, ZINC, MAGNESIUM, VITAMIN A, VITAMIN B6, FOLATE
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                   ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM

                                                     IMMUNITY
                                                       SCORE

                                  RiteBite
                                  Ritebite Workout
                                  SugarFree Choco
                                  Almond | Choco Berry

                                  RiteBite
                                  Ritebite Workout
                                  Choco Classic

                                  FabIndia
                                  Date Health Bar

                                  FabIndia
                                  Brown Rice and Almond
                                  Bar With Tulsi

                                  Flat Tummies
                                  Protein Bar Cocoa

©2020LabelBlind®                                                       17
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

                     5 BEST NUT BUTTERS
                    IMMUNITY BOOSTING NUTRIENTS ASSESSED -
     PROTEIN, OMEGA-3, IRON, ZINC, MAGNESIUM, VITAMIN A, VITAMIN E, VITAMIN C,
                                VITAMIN B6, FOLATE
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                   ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM

                                                     IMMUNITY
                                                       SCORE

                                 Ketofy
                                 Almond Butter

                                 Nouriza
                                 Creamy Peanut Butter
                                 with Added Vitamins,
                                 Minerals & Omega-3

                                 Veeba
                                 Creamy Peanut Butter

                                 FunFoods
                                 Peanut Butter Creamy

                                 Nouriza
                                 Crunchy Cashew
                                 Butter

©2020LabelBlind®                                                                 18
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

         10 BEST FRUIT & VEGETABLE JUICES
                       IMMUNITY BOOSTING NUTRIENTS ASSESSED –
                             VITAMIN A, VITAMIN C, IRON
  IMMUNITY SUPPRESSING NUTRIENTS ASSESSED - ADDED SUGAR & SODIUM

                                    IMMUNITY                          IMMUNITY
                                      SCORE                             SCORE

                   &me                            Raw Pressery
                   PCOS Cranberry                 Shield

                   Raw Pressery                   Tropicana
                                                  Mixed Fruit Juice
                   Grapefruit
                                                  100%

                   Dabur Real Activ               24Mantra
                   Beetroot Carrot |              Organic Mixed
                   Mixed Fruit Juice              Fruit | Orange

                   Raw Pressery                   Tropicana
                                                  Tropicana Essentials
                   Light
                                                  Iron

                   Dabur Real Activ               Rus
                   Mix Vegetable Juice            Champion

©2020LabelBlind®                                                            19
TOP IMMUNITY BOOSTING FOODS & BEVERAGES

          5 BEST NON-DAIRY MILK ALTERNATIVES
                   IMMUNITY BOOSTING NUTRIENTS ASSESSED -
PROTEIN, OMEGA-3, IRON, MAGNESIUM, VITAMIN A, VITAMIN E, VITAMIN C, VITAMIN B6,
                            FOLATE, VITAMIN B12
                     IMMUNITY SUPPRESSING NUTRIENTS ASSESSED -
                   ADDED SUGAR, SATURATED FAT, TRANS FAT & SODIUM

                                                     IMMUNITY
                                                       SCORE

                                   Raw Pressery
                                   Coffee Almond Milk

                                   Raw Pressery
                                   Almond Milk Plain
                                   Unsweetened

                                   Soy Milky
                                   Original Flavour Milk

                                   Sofit
                                   Chocolate

                                   Sofit
                                   Mango

©2020LabelBlind®                                                           20
ABOUT LABELBLIND®
     LabelBlind® is India’s First Food Rating System that helps consumers make smart
     food choices.
     LabelBlind® is a digital platform launched by The Nutrition Alchemy, a company that
     offers solutions in the space of Nutrition Technology. LabelBlind® simplifies complex
     information declared on food labels for consumers to comprehend the nutrition
     value of food products and apply the understanding to their daily choice of food.
     The website reviews and rates food products based on a proprietary nutrition
     assessment model, that evaluates food products on 14 vital parameters. The
     assessment model is guided by nutrition principles laid down by FSSAI, USFDA and
     WHO. LabelBlind® has close to 8000 products listed on its website, across 120
     categories, including packaged food products, edible oil, staples and nutrition
     supplements. Ratings for food products are based on their Nutrient Value.
     LabelBlind® is working with FSSAI in the space of Food Labelling. We collaborate
     with leading nutritionists to bring accurate, scientific and cutting-edge solutions to
     consumers.
     LabelBlind® classifies products into distinct categories, for example, snacks,
     breakfast cereal, yogurt, bread, fruits, etc. In each category, LabelBlind reviews the
     most relevant nutrients and ingredients and gives them more weight compared to
     others. For example - fiber is a very important nutrient in breads and cereals, but
     really not to be expected in yogurt or beverages.
     The digital platform is free for use by consumers and collaborates with businesses
     (in the space of CPGs, food retail, health and life insurance, retail banking and
     wellness), to offer unique NutriTech solutions to brands and their customers.

     Visit https://labelblind.com
     For more information , write to us on info@labelblind.com

     Follow us on -
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©2020LabelBlind®                                                                              21
BIBLIOGRAPHY
     1   Food Safety and Standards (Advertising and Claims) Regulations, 2018
     2   Food Safety and Standards (Labelling & Display) Draft Regulations, 2019
     3Nutrient Requirements And Recommended Dietary Allowances For Indians - A Report of the Expert Group
     of Indian Council of Medical Research (2009). National Institute of Nutrition.
     4 Childs CE, Calder PC and Miles EA (2019). Diet and Immune Function. Nutrients, 11, 1933;
     doi:10.3390/nu11081933
     5 Breda Gavin-Smith (2020). The Role of Nutrition in the Immune System (Online). Available on
     https://sightandlife.org/blog/nutrition-immunity-part-ii/
     6 Gombart AF; Pierre A and Maggini S (2020). A Review of Micronutrients and the Immune System-Working
     in Harmony to Reduce the Risk of Infection. Nutrients, Vol 12(1):236. doi: 10.3390/nu12010236.

©2020LabelBlind®                                                                                             22
©2020LabelBlind®
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