Mediakit 2020 English - SOFW
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mediakit 2020 English Status September 23, 2019
01 | mediakit 2020
About the Publisher
Verlag für chemische Industrie H. Ziolkowsky GmbH
The Seifensiederzeitung (the soap boiler journal) was founded in Leipzig in 1874 and published by
H. Ziolkowsky Verlag für chemische Industrie in Augsburg in 1896. Based on these origins, a modern
professional journal, the SOFW Journal, and all other communication platforms of SOFW (Verlag für
chemische Industrie H. Ziolkowsky GmbH), for applied science in cosmetics, body care, deter-
gents and fragrance industry has evolved today.
For almost 150 years now, the trade journal SOFW Journal has accompanied the develop-
ments of the soap, detergent, perfume, body care and cosmetics industries in chemistry
and technology and the careers of associations and societies. It is therefore the
technical literature of this industry.
With the growing introduction of research into the cleaning and cosmetics
industry, SOFW Journal increasingly published chemical-technical articles
describing the practical application of science. Thus the journal became
one of the most important sources of information for R&D. Today, the
SOFW Journal with its 3 language versions is one of the most widely
read and best-known specialist publications in the industry worldwide.
In addition to the trade journal, the publishing house publish-
es manuals and reference books in printed and electronic
versions.
The publishing house is also the organizer and co-
organizer of various events, such as HPCI Events and
SEPAWA Congress in the industry and administers Verlag für chemische Industrie H. Ziolkowsky GmbH
the SEPAWA e.V. and DGK e.V. associations. Dorfstr. 40 | 86470 Thannhausen | Germany
+49 8281 79940-0
SOFW offers the complete communications vci@sofw.com
spectrum for the personal care, cosmet- www.sofw.com
ics and detergent industries worldwide.
02 | mediakit 2020
Multi Channel
Our Offers – Your Choice.
SOFW Journal › Print
(see p. 06) SOFW › Website (see p. 04)
powered by
SOFW Journal › App
Exclusive sponsorship for 1 year
Price: EUR 10,500.00
(detailed information upon request)
E-Shots
E-mail blasts to our database
(18,500 subscribers)
Price: EUR 150.00/CPM
EUR 2,600.00 (entire list)
Newsletter (see p. 05) (Detailed information upon request)
SOFW Journal Newsletter, monthly
SOFW7days Newsletter, weekly
SOFW Journal Print & Online price list, valid from January 1st, 2020.
All prices net of tax. For our general terms and conditions, see www.sofw.com
03 | mediakit 2020
Statistics
powered by
powered by
powered by
SOFW Journal Website Newsletter
Print & Online www.sofw.com
6,800* ca. 4,200 see p. 05
monthly circulation Average monthly unique visitors
per issue
ca. 21,500
Average monthly page visits
(issue 09-2018 to 07-2019, Source: Publisher´s data) (01.01.2018–31.12.2018, Source: Google Analytics)
*excl. pass-along rate
04 | mediakit 2020
Website
BRAND
NEW
sofw.com – Shining Bright with a New Look
Languages
English, German
HEADER IMAGE
NAVIGATION
A Top banner
Job Ads
D
Sky-
scraper per month and language EUR 300.00
for 3 months per language EUR 400.00
E
B Banner, C Banner Box Special Price: 100.00 EUR
combined with an job ad in SOFW Journal
(advertising options see p. 09) you receive
a discount of EUR 100.– on the online price
Banner options
Position Category Dimension Specifications Price
Home & News or
A Top banner top banner ad 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 1,200.00 per month
Events & Shop & Jobs
top banner ad,
A1 Top banner Sofw Journal 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 1,200.00 per month
Sofw Journal
Home & News or
B Banner second banner ad 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 800.00 per month
Events & Shop & Jobs
C Banner third banner ad Home & News & Shop 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 600.00 per month
D Skyscraper right side banner ad complete website 120 x 600 px max. 100 KB, gif, jpg, swf EUR 1,000.00 per month
E Box right side banner ad complete website 120 x 120 px max. 100 KB, gif, jpg, swf 400,00 EUR/Monat
SOFW Journal Print & Online price list, valid from January 1st, 2020.
All prices net of tax. For our general terms and conditions, see www.sofw.com
05 | mediakit 2020
Newsletter
powered by
MONTHLY WEEKLY
Database Database
The SOFW Journal Newsletter is an ideal opportunity for digital marketing. It is pub- The SOFW7days Newsletter completes our portfolio and offers the perfect option for
lished monthly and reaches over 14,000 subscribers on a regular basis. Our database your digital marketing. It is published weekly and reaches over 18,500 subscribers.
is constantly maintained and updated to ensure that our mailings are distributed only Our comprehensive database is continually maintained and updated, thus ensuring
to existing industry contacts. that only active industry contacts are reached.
Audience Audience
The international readership of SOFW Journal, website vis- All contacts of SOFW, visitors of SOFW events (i.e. HPCI),
powered by
itors, social media followers, online shop customers and contacts of trade exhibitions, visitors to the website, on-
interested industry peers worldwide. A line shop customers and of those interested worldwide.
A
Content Content
• Overview of current issue of SOFW Journal B • The latest from the industry/NEWS/Product launches
B
• Event calendar • Company news
• Preview of upcoming issues • Interviews
C • White papers
C Frequency • Event calendar
10 e-newsletters per year, parallel to the release date
of SOFW Journal D Frequency
ca. 50 e-newsletters released annually
Advertising options Advertising options
A Top Banner 556x36 px EUR 750.00 A Top Banner 604x148 px EUR 1,050.00
B Box 153x153 px EUR 450.00 B Pos. 2 604x148 px EUR 950.00
C Skyscraper 153x306 px EUR 600.00 C Pos. 3 604x148 px EUR 850.00
(other formats upon request) D Pos. 4 604x148 px EUR 750.00
(other formats upon request)
Bundle offers (for 3 consecutive months)
A Top Banner EUR 2,000.00 Bundle offers (for 4 consecutive weeks)
B Box EUR 1,200.00 A EUR 2,700.00
C Skyscraper EUR 1,600.00 B, C, D EUR 2,000.00
(other formats and frequency discounts upon request) (other formats and frequency discounts upon request)
SOFW Journal Print & Online Preisliste, gültig ab 01.01.2018. Alle Preise zzgl. gesetzlicher MwSt.
Unsere allgemeinen Geschäftsbedingungen finden Sie unter www.sofw.com White Papers EUR 250.00
06 | mediakit 2020
SOFW Journal
Nearly 150 Years of Experience
The SOFW Journal has been published since 1874. It provides extensive information regarding formulation
of cosmetics, body care, detergents, fragrances and chemical specialties.
The Topics Magazine size powered by
New raw materials and ingredients, biotechnological DIN A4 (210x297 mm)
developments, compatibility, formulations, legislation, Editor in Chief
methods of testing, branch and market news. Affiliation Robert Fischer
SOFW Journal is the official publication of the SEPAWA robert.fischer@sofw.com
Audience e.V. Association (European association of soap, perfume
Formulators, chemists, research and development, lab- and detergent experts)
oratory staff, marketing, management and students. Editorial Office
Prices editorial@sofw.com
Languages Single issue 25.00 EUR1,2
At present the SOFW Journal is published in German and Online subscription 195.00 EUR2
English and Chinese. This ensures that all the information Print & online subscription 235.00 EUR1,2 Subscription
is available to all readers worldwide. SOFW mobile subscription 19.99 EUR subscription@sofw.com
(free SOFW App required, in-app purchase)
Issues
German and English edition: 10 issues per year Reprints Advertising, international
(two combined issues: 1+2 and 7+8) (available as pint and/or digital) Siegfried Fischer
Chinese edition: 4 online issues per year Reprints of publications can be ordered, prices upon re- +49 8281 79940-31
quest. Publications can also be distributed through our advertising@sofw.com
Circulation SOFW7days Newsletter (+ EUR 250.–). More informations
approx. 2,000 English (print) per month about SOFW7days on p. 05.
approx. 2,500 German (print) per month Advertising, USA
up to 18,500 English, German & Chinese (online) 1
plus postage 2
VAT where applicable. Johanna Williams
+1 301 728 2724
johanna.williams@sofw.com07 | mediakit 2020
SOFW Journal Editorial Calendar 2020
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
Editorial: 02.12.19 Natural/Botanical/Renewable
Natural
1/2 Adverts: 15.01.20 Natural & Organic Ingredients, Vegan Cosmetics, Ecological Cleaners & Detergents • in-cosmetics Global
Special
Publishing: 12.02.20 Sustainability
Editorial: 13.01.20 Innovative Ingredients New Ingredients, Innovations, • in-cosmetics Global
3 Adverts: 14.02.20 for Fragrances, Hygiene, Deodorants, Laundry & Cleaning • NYSCC Suppliers Day
Publishing: 12.03.20 Cosmetic Formulations Anti-Pollution, Biotechnology • InterCHARM Moskow
Editorial: 14.02.20 Colour Cosmetics for Skin and Hair,
Decorative Cosmetics & • NYSCC Suppliers Day
4 Adverts: 13.03.20 Pigments, Natural Colours, Shower Professional Cleaning & Hygiene
Skin Cleansing • China Beauty Expo
Publishing: 14.04.20 Gels, Peelings, Make-up Removers
Asia Specialised Products for a
Editorial: 13.03.20 Special Wide Variety of Multicultural Skin • in-cosmetics Korea
Multicultural
5 Adverts: 08.04.20 Detergents & Household Cleaners • Beauty World Dubai
Cosmetics & Hair Care and Hair Types, Halal, Vegan, Hair • FCE Cosmetique
Publishing: 13.05.20
Styling, Shampoos and Conditioners
Editorial: 06.04.20 Probiotic Cosmetics, Products for
• Cosmetic Business Munich
6 Adverts: 13.05.20 Skin Care Sensitive/Allergic Skin, Moisturising Care, Fragrances and Encapsulation • Cosmoprof North America
Publishing: 08.06.20 Skin Analysis, Dermatology, Eye Care
UV Protection, SPF, Multifunctional
Editorial: 25.05.20
Sun Care, Transparent Formulations, Product Safety,
7/8 Adverts: 02.07.20 Sun Care • in-cosmetics North America
Skin Brightening/Whitening, Testing and Regulations
Publishing: 31.07.20
Self-Tanners, Testing08 | mediakit 2020
SOFW Journal Editorial Calendar 2020
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
Innovations to Combat Skin and
Editorial: 01.07.20 Hair Aging, Specialised Cosmetics
Anti-Aging & Men´s Performance and • HPCI Poland/Cosmetic Business
9 Adverts: 30.07.20 and Body Care Products for Men,
Publishing: 11.09.20
Cosmeceuticals Special Beard Care, Baby Care,
Environmentally Friendly • IFSCC Congress Japan
Cosmeceuticals
Editorial: 10.07.20 New Ingredients, • SEPAWA Congress
e
10 Adverts: 11.09.20 SEPAWA Issue Fragranc Formulations and Technologies, Surfactants, Preservatives, Enzymes • in-cosmetics Asia
Special • Cosmoprof Asia
Publishing: 14.10.20 Fragrances
Editorial: 13.09.20 Protection of Skin and Hair
Sustainability & • SCS Formulate
11 Adverts: 11.10.20 against Pollution-related Damages, Cleaning & Sealing
Anti-Pollution • SCC Conference New York
Publishing: 08.11.20 Sustainable Sourcing
Innovative Actives,
Editorial: 17.10.20
Future Trends & Formulations and Technologies, Microbial Contamination, • CosmetAgora 2021
12 Adverts: 15.11.20 • HPCI India 2021
Technologies Micro-, Nanoencapsulation, Testing, SEPAWA Event Report
Publishing: 11.12.20
Claim Substantiation, Preservatives
The publisher reserves the right to apply changes to the editorial plan without notice.
An up-to-date editorial plan can be downloaded on our website www.sofw.com09 | mediakit 2020
Ad Rates
Format 1 Format 2a Format 2b Format 3 Format 4
1/1 page 1/2 page 1/2 page 1/3 page 1/4 page
180 x 240 mm 180 x 127 mm 87 x 257 mm 180 x 84 mm 180 x 61 mm
210 x 297 mm 210 x 147 mm 102 x 297 mm 210 x 104 mm 210 x 81 mm
216 x 303 mm 216 x 150 mm 105 x 303 mm 216 x 107 mm 216 x 84 mm
Advertisement (4c)* Job Offers (4c)*
Ad in type area Ad bled off Bleed margin (3mm)
Format 1 EUR 2,800.– Format 1 EUR 2,190.00
Format 2a, 2b EUR 1,980.– Format 2a, 2b EUR 1,320.00
Format 3 EUR 1,700.– Format 3 EUR 1,050.00
*Prices for cover pages surcharge 15%.
Format 4 EUR 1,540.– Format 4 EUR 890.00 Simultaneous publication in English & German: +30% on base rates
Inserts Advertising deadline
Size: Maximum 200x290 mm (width x height) See Editorial and Event Calendar 2020. All ads are also published free of
Weight: Maximum 30 g charge in the online and app version of the SOFW Journal (www.sofw.com).
Price per 1000 copies: EUR 490.00
Additional costs for postage may apply. Extra costs for trimming and Discounts
folding upon request. Please contact us for further details. All rates are base rates. Frequency, multi-product and other applicable
discounts upon request. Agency commission: net rate 15%.
Special advertising options
e.g. bookmarks, banderoles, postcards etc. – prices upon request Barters/Contras: Base rates do not apply. Please contact us for details.
SOFW Journal Print & Online price list, valid from January 1st, 2020.
All prices net of tax. For our general terms and conditions, see www.sofw.comYou can also read
