On sale Feb. 7th! - Coming Soon! - New Mexico Lottery
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FEBRUARY 2022 SALES TIPS • PLANOGRAM
Fe b . 7 t h !
O n s a l e
Coming
Soon!
FEBRUARY 2022 SALES TIPS • PLANOGRAM
RESCHEDULED COMING IN MARCH
HGTV’S MY LOTTERY DREAM HOME!
The launch of HGTV’s My Lottery Dream Home Scratcher has been
rescheduled.
This game will be automatically sent to stores on March 1st. Check with
your Customer Service Representative (CSR) to make sure your store is set
up for an automatic shipment and that you will receive enough packs to
keep this game in stock. There are retailer and player promotions, BIG top
prizes and second-chance drawings!
Scratcher Launch Activation Promotion
From March 1 - 11, 2022, retailers who activate Game #506 HGTV’s My
Lottery Dream Home Scratcher packs, will be entered in a drawing for a
chance to win $500 (one entry per pack activated).
• One corporate retailer will win $500
• One independent retailer will win $500
Retailer Key Sticker Activation Promotion
Random packs of Game #506 HGTV’s My Lottery Dream Home Scratchers
will have special KEY stickers on them. Retailers can enter the promotion
with these stickers for a chance to win up to 20 Prize Packs! Each Prize
Pack will include Lottery Bucks and New Mexico Lottery merchandise.
• How to enter: A retailer must activate a pack of Game #506 HGTV’s
My Lottery Dream Home with a KEY sticker on it and then call NMLA
Customer Service at 505.342.7600 and give the CSR the Retailer
Promo Code that is printed on the KEY sticker.
• A retailer will receive one entry per activated pack for every KEY
promotion code they call into Lottery Customer Service. PLUS A HUGE SECOND
• One retailer from each territory will win (14 total). CHANCE PROMOTION!
• Entry deadline and drawing will be determined when the game Look for more information
is sold out of the warehouse or when the game is ended. from your Field Service
• Retailers must be active retailers in good standing with the NMLA
Representative and Customer
and have no Insufficient Funds during the promotion period.
Service Representative soon.
PROMOTIONS Find the latest promotions and enter at nmlottery.com
Show Me Promotion WILLY WONKA GOLDEN TICKET™
Non-winning $3 Show Me $30,000! tickets = 3 entries Enter for a chance to win a trip for two (2) to Las Vegas, NV
Non-winning $5 Show Me $50,000! tickets = 5 entries for the chance to win up to a Lifetime Prize of
Non-winning $10 Show Me $100,000! tickets = 10 entries $1 Million a year!
FEBRUARY 2022 SALES TIPS • PLANOGRAM
FEBRUARY 2022 GAMES AVAILABLE TO ORDER
If you need additional games, please be sure to check with your BIG TICKETS
CSR, as new games may be released throughout the month!
#488 #358 #440
#359 #468 #472 #421
$10
#436
#453 #475 #445 #457
#499 #466 #467 #487
$5
#498 #469 #447 #441 #482
$3
#474 #471 #444 #448
#477 #464 #483 #465
$2
#492 #485 #479 #473 #470 #476
$1
These games are pictured in order from best-selling to slowest-selling games by price point (statewide).
You can use this information to help choose your product mix.
FEBRUARY 2022 SALES TIPS • PLANOGRAM
LOTTERY SALES Good for your store!
Did you know? Lottery players spend 65% more than non-lottery
players in convenience stores!
100%
Lottery players are:
• 70% more likely to buy cigarettes
80%
• 62% more likely to buy beer
At least one additional item
• 57% more likely to buy candy
60%
• 56% more likely to buy soda
And 95% of Lottery buyers purchase at least one extra item inside the 40%
convenience store.
Cigarettes
Make sure your dispenser is always full and you have backstock to 20%
Candy
Soda
Beer
keep those valuable lottery customers in YOUR store.
Sources: MRI-Simmons, NACS SOI, La Fleur’s, NACS Magazine
SOCIAL MEDIA Follow us on Facebook and Instagram
Make sure you and your players are following the Lottery on social media! Special promotions
and opportunities are offered only on social media from time to time. So, don’t miss out!
Surveys
The Lottery is sending out surveys to learn what players like. This is your chance to give the
Lottery feedback about games, prizes, promotions, and more. Follow the Lottery on social
media so you can participate, too!
Promotions
Social media is a great place to find special promotions that aren’t offered in stores. Make
sure these promotions are in your feed by liking the Lottery on Facebook and following us on
Instagram.
facebook.com/nmlottery instagram.com/nmlottery
Games with an Announced End
Your Field Service Representative will ask your store to sign off that you have no remaining tickets from these
games. Check your inventory! If tickets are returned late, you may not receive credit. View up-to-date
information on games ending at any time at nmlottery.com.
THE FOLLOWING GAMES ARE ENDING AND MUST NOT BE SOLD IN STORES.
Game Price Announced End Due to the Last Day to
Number Point Game Name of Game Date Warehouse Claim a Prize
NM#371 $5 $50,000 Bonus 12/6/2021 2/4/2022 3/7/2022
NM#454 $3 Super 7s 1/25/2022 3/7/2022 4/25/2022
NM#457 $5 Quick $100s 1/25/2022 3/7/2022 4/25/2022
NM#458 $10 Quick $250s 1/25/2022 3/7/2022 4/25/2022
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