2019 CEO of the Year Gala event sponsorship and marketing opportunities - Globelink.ca
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2019 CEO of the Year Gala event sponsorship and marketing opportunities Align your brand with an exciting new program that celebrates Canada’s very best business leaders. 2018 Report on Business CEO of the Year: Michael Medline, Empire Company Limited (Sobeys)
Agenda • About Report on Business • Message from the Editor-in-Chief • 2019 CEO of the Year selection process • Marketing opportunity • Gala event opportunity • Award details: Five category awards and grand prize • Sponsor opportunities chart • Message from the 2018 CEO of the Year 2017 Report on Business CEO of the Year: Bruce Flatt, Brookfield Asset Management (with his four top executives) 2
About As a core pillar of The Globe and Mail, Report on Business provides exclusive, intelligent business and financial journalism in the public interest on Canadian business, the economy and investments, to help readers manage their companies, their careers and their wealth. 3
For years, Report on Business magazine has bestowed on one exceptional Canadian leader the coveted title of CEO of the Year. It’s become one of the most prestigious honours in Canadian business. But we know that excellent leadership takes many forms, and in Canada, we are spoiled for choice. That’s why in 2019, we at Report on Business magazine will recognize five exemplary CEOs for achievements in different categories. Of those five winners, one will be named CEO of the Year. We’re excited to bring their stories—the strategies they’ve used, the accomplishments they’ve achieved and the change they’ve made—to life in a must-read issue of Canada’s most authoritative and influential business magazine. We are also looking forward to celebrating these elite leaders in person at the exclusive CEO of the Year Gala at The Globe and Mail Centre in Toronto Message on November 25, 2019. from the We hope you’ll join us in celebrating Canada’s very best CEOs. Editor-in-Chief Derek DeCloet Executive Editor, The Globe and Mail Editor-in-Chief, Report on Business 4
2019 CEO of the Year selection process The 2019 CEO of the Year winners in all categories will be chosen by the award- winning Report on Business editorial team, which comprises the finest business journalists in Canada. By drawing on their deep industry and market knowledge, shrewd analytical capabilities and unbiased perspective, these writers and editors will nominate, debate, vet and vote for winners in each category. To be named a winner, a CEO must lead a Canadian company, or the Canadian arm of an international corporation. Their companies can be public or private. In special cases, not-for-profit organizations, industry associations or academic institutions 2014 Report on Business CEO of the Year: might be honoured, provided their work is dedicated to serving and/or innately Tobias Lütke, Shopify involved with the business community. This is an award to celebrate leadership, presented to individual CEOs. But great leadership does not exist in a vacuum. As such, in order to qualify, the company led by each winner must demonstrate proof of sustained organizational success over the past one to three years, as measured by revenue growth, profitability, share price, employee counts and/or a combination of these elements. 5
Your opportunity The December 2019 issue of Report on Business magazine will feature in-depth editorial profiles of all five CEO of the Year honourees. This highly-anticipated issue will reach an audience of over 1.8 million print and digital readers. Report on Business magazine audience highlights: • 43% of readers are influential MOPEs (Managers, Owners, Professionals or Entrepreneurs) —3x more likely to be Senior Managers or Owners • Together, they have $18 billion of business purchase influence • They are 71% more likely to be decision makers • 22% have a household income of $150,000 or higher • Readers have a combined $225 billion in investments This creates a tremendous way to maximize your reach and deepen your engagement with exceptional leaders of today and tomorrow while aligning with the stories of the best leaders in Canada. Sponsors can reach this premium audience with a full-page ad for a special rate. Customized digital advertising packages are also available. 6
GALA EVENT OPPORTUNITY: Date: Monday, November 25, 2019 The program will culminate in an 6:00pm: Pre-event reception for exclusive event: The Report on winners and sponsors Business CEO of the Year Gala. 6:30pm: Cocktails and networking 7:30pm: Dinner and welcome remarks This memorable event will feature a cocktail reception, a gourmet dinner (prepared by a renowned chef) with 8:30pm: Awards presentation begins premium wine pairings, a lively and inspiring awards 9:30pm: Cocktails and networking ceremony and unparalleled networking opportunities 10:00pm: Event close with Canada’s elite business leaders. Location: The Globe and Mail Centre, Toronto Sponsors will also receive invitations to a private pre- event reception open only to the 2019 CEO of the Year Audience: award winners, past honourees and Report on Business 200+ C-suite executives and their supporters editors, creating rare, direct connections with Canada’s (including award winners, most important and influential business leaders. past honourees, and other VIPs.) 7
2019 CEO of the Year: Five category awards In 2019, we will be honouring five CEOs for achievements in the following categories: Strategist of the Year Leader of the Year Innovator of the Year Awarded to a CEO with a Awarded to a CEO whose vision Awarded to a CEO whose bold proven ability to make hard and and guidance has been decisions have materially complex decisions, instrumental in the successful changed and improved the demonstrate accountability, creation and commercialization strategic position of his or her inspire great outcomes and of a truly disruptive product or business. exemplify the very best traits of service, and/or who has the organization he or she pioneered a groundbreaking leads. way of doing business. 8
2019 CEO of the Year: Five category awards (continued) All five leaders will be profiled editorially in the December 2019 issue of Report on Business Magazine. Corporate Citizen Global Visionary of the Year of the Year And all five will be receive their awards—and share remarks—at the Report on Business CEO Awarded to a CEO whose personal Awarded to a CEO who has of the Year Gala on November 25. leadership exemplifies the idea that successfully expanded the scope of businesses can do well by doing good. his or her organization beyond This leader’s decisions have made Canada’s borders. The winner will Gold Sponsors get the opportunity to present his/her company an excellent demonstrate an exceptional one of these category-specific awards, creating corporate citizen via its understanding of international a highly valuable opportunity to celebrate environmental, social, advocacy, commerce and shrewd eye for leadership aligned with core brand objectives in community and other corporate social choosing markets, establishing front of an audience of highly influential responsibility initiatives. timelines and forging the business VIPs. connections needed to build a global brand. 9
2019 CEO of the Year: Grand prize Of these five winners, one truly exceptional leader will be granted the title of 2019’s CEO of the Year, as determined by the Report on Business editorial team. That individual will receive special celebration at the CEO of the Year Gala, in addition to his or her category award. As the finale of the CEO of the Year Gala, the Diamond Sponsor will have the opportunity to introduce this coveted award, announce the highly-anticipated winner and unveil the cover of the December 2019 issue of Report on Business magazine, featuring the winner. This creates a truly unique opportunity for a premium marketer to associate its brand with the true pinnacle of Canadian leadership. 10
Report on Business 2019 CEO of the Year: Sponsor opportunities DIAMOND SPONSOR GOLD SPONSORS TABLE PARTNER CEO OF THE YEAR GALA (1 available) (5 available) Branded signature cocktail served during cocktail reception X Speaking opportunity: Welcome toast to kick off dinner X Speaking opportunity: Presentation of final award (Top CEO of the Year) X Speaking opportunity: Presentation of category-winner award (see Slides 9 and 10) X Two seats at the CEO of the Year alumni table, hosted by The Globe and Mail Publisher and X CEO Phillip Crawley, featuring past CEO of the Year winners One table (round of 10 seats) with tabletop logo recognition X X X On-stage acknowledgement by host X X Logo recognition on all event materials (print and digital) X X Logo recognition on all invitations and advertisements X X Invitation to exclusive pre-gala reception for winners (6:00pm - 6:30pm) 4 2 Full-page ad in the December 2019 CEO of the Year issue of Report on Business magazine X X X (special discounted sponsor rate) 11
I wanted to thank ROB and The Globe for the honour. The whole team at Sobeys is proud of how far we have come over the last two years. Although we still have a long way to go, the team was excited and heartened by the recognition. To be recognized by The Globe meant a lot to us all. We will endeavour to live up to this recognition. Michael Medline President and CEO of Empire Company Limited (Sobeys) 2018 Report on Business CEO of the Year 12
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