ELECTORAL YEAR 2021 Media Impact
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ELECTORAL YEAR
2021
Media Impact
1
E L E C TO R A L Y E A R 2 0 2 1
State Elections and Federal Elections
14 March 2021 14 March 2021 06 June 2021
Rhineland-Palatinate Baden-Wuerttemberg Saxony-Anhalt
26 September 2021 26 September 2021 26 September 2021 26 September 2021
Mecklenburg- Thuringia Berlin Federal Elections
Western Pomerania
2
Reaching
potential Voters
3
Reaching 52% of German - speaking Internet Users
with our powerful Media Brands 1
WELT stands for a wide journalistic cross-media offer in TV, Print BILD is Germany‘s leading multimedia medium.
and Digital. Every story has the specific intention to inform reliably BILD knows, what matters and stimulates debate:
and user-oriented and to inspire with passionate journalism. Quick, up-to-date and with a whole range of diverse topics.
25.24 MILLION UNIQUE USERS 2 25.51 MILLION UNIQUE USERS 2
4 1 AGOF
2AGOF
daily digital facts Basis: Digital TEE digital users, aged 16+(69.08 mill.); Data retrieval of 15 December 2020 / media structural analysis.
daily digital facts Basis: Digital TEE digital users, aged 16+(69.08 mill.); Single month October 2020; Data retrieval of:16 November 2020.
HomeRun
Maximum attention!
Attention-catching exclusive booking, with fixed
placement of homepages WELT.de, BILD.de and
businessinsider.de, with large surface staging!
• Bild.de: 15 mill. AIs guaranteed reach/ day
• WELT.de: 1.5 mill. AIs guaranteed reach/ day
• Business Insider: 200,000 AIs guaranteed reach/ day
5
1) Example, other portals can also be booked.
A L L G E R M A N S D I S P L AY
R OA D B LO C K
AN EVEN HIGHER
LEVEL OF ATTENTION: THE BRAND
GERMANY‘S BIGGEST
ROADBLOCK THE BRAND
Over 38,8 Mio. Impressions and 7 Mio. UUs on one
Day - guaranteed! Content Ad 2:1 & Dynamic Sitebar
Attention-catching formate:
Dynamic Sitebar + Content Ad 2:1 media impact
Optimal Visibility:
Fixed placement into immediately visible area on
Ad Alliance
Germany‘s most powerful homepage
6 Media Impact has the role of an service provieder of the Ad Alliance. Valid are the according General Terms and
Conditions (AGBs = Allgemeine Geschäftsbedingungen) for the Ad Allliance part.
REGIO PLUS
BERLIN
Ihre Ihre
Anzeige Anzeige
Precise Regional Targeting Ihre
BADEN
WUERTTEMBERG
Ihre
Anzeige Anzeige
Would You like a specific delivery of Your advertising message
to selected postcode areas?
With us, You can reach users within selected postcode areas,
down to the 5th postcode digit and with up to 1,500 individual
ad formats.
This type of targeting can be booked with a CPM campaign, as
well as with a day fixed placement.
7
R E G I O N A L TA R G E T I N G
MECHANISM
AD
Matching of IP-Address
A website in MI Portfolio is called up by a user. Each IP-address is regionally assigned
to an IP database If they match, correct location of the user
In this moment the user‘s complete IP-address (geographic coordinates / postcode area). and 5-digit postcode are transferred.
is used for site check. The advertising message is delivered only if the user
For regional targeting the user's IP address is located within the selected postcode area.
is compared in real time with the database.
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Benefitting from
a par ticularly high
Number of Users
in electoral Year!
9
F I R S T C O N TA C T O N E L E C T I O N @ W E LT. d e
HIGHER REACH
4.5 mill.
Ad impressions on one day!
Benefitting from a particularly high number
of users, all around elections:
Many users reach us on this TOP news topic via
search engines. For the 2019 elections, the share
IHR WERBEMITTEL
Your Ad
of entries via search engines rose from
approximately 15% to over 34%*.
With our First Contact product, You will be able to
address these lateral users at their first contact
with WELT.de. Each article page functions as a
potential entry page.
Our First Contact is can additionally be booked
IHRYour Ad
WERBEMITTEL
as ideal complement to our HomeRun.
• First Contact: 3.5 mill. guaranteed AIs/ election day
• Home Run: 1.5 mill. guaranteed AIs/ day.
10 * Source: Adobe Analytics. Subject to alteration and printing errors.E L E C TO R A L Y E A R 2 0 2 1
PRICING
HomeRun Deluxe All Germans Roadblock Regio Plus First Contact Wahlen Deluxe
Bild.de
Dynamic Sitebar & Content Individual delivery area down Desktop: Double Dynamic Sitebar 1
15,000,000 AIs / 190,000.-- €
Ad 2:1 to the 5th postcode digit Mobile - MEW: Lead Ad (4:1 / 6:1) &
WELT.de (up to 1,500 creatives) Interscroller Ad 1
1,500,000 AIs / 56,500.-- € Germany‘s biggest roadblock
Mobile - APP: Medium Rectangle
BusinessInsider.de
200,000 AIs / 8,000.-- €
42,870,000 AIs CPM-Surcharge 3,500,000 AIs
1,426,150.-- € 30.-- € 129,500.-- €
11 ¹ Additional formats possible. All rates plus VAT, where applicable. Subject to alteration and printing errors.You can also read
