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F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
Media-Infos 2021

                 F+P Fliesen und Platten

www.fliesenundplatten.de               RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                                                     Media-Infos 2021
Overview
Media brand������������������������������������������������������������������������ 3         Website:
                                                                                               Portrait������������������������������������������������������������������������������� 20
Industry magazine:                                                                             Usage data������������������������������������������������������������������������� 21
Title portrait������������������������������������������������������������������������� 4     Prices and forms of advertising��������������������������������������� 22
Scope and content analysis ����������������������������������������������� 5                  Formats and technical data��������������������������������������������� 24
Circulation and distribution analysis��������������������������������� 6
Topics and schedule ����������������������������������������������������������� 8             Industry newsletter:
Price list ����������������������������������������������������������������������������� 11   Portrait������������������������������������������������������������������������������� 25
Formats and technical data��������������������������������������������� 13                    Formats and technical data��������������������������������������������� 26
Bind-ins������������������������������������������������������������������������������ 16
Inserts and tip-ins������������������������������������������������������������� 17           Event:
                                                                                               F+P Forum������������������������������������������������������������������������� 27
Special object:                                                                                Renovation prize��������������������������������������������������������������� 28
F+P Year Book������������������������������������������������������������������� 18
F+P Reader‘s Choice Product of the Year����������������������� 19                             Corporate Media������������������������������������������������������������� 29
                                                                                               The Rudolf Müller Brand World����������������������������������� 30
                                                                                               Contacts���������������������������������������������������������������������������� 31

2                                                                                                                                                            RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                                                                                                                                                                                                                                                                                                   Media-Infos 2021
Media brand
The F+P media make tilers successful. They impart the technical, business and legal                                                                                                                                                                                                                                                          With the media of F+P we provide you with access to the target groups in the tile indus-
knowledge that tilers need to successfully manage their business and survive in a diffi-                                                                                                                                                                                                                                                     try. For your communication goals. With different media. Print. Digital. Live. With simple
cult market. F+P moderates technical questions and provides impulses for the ongoing                                                                                                                                                                                                                                                         and effective advertising formats and as individually configured solutions by profession-
development of the industry.                                                                                                                                                                                                                                                                                                                 als for professionals.

                      1.2020

                      www.fliesenundplatten.de
                      Offizielles Organ des
                      Fachverbandes Fliesen und Naturstein
                      im Zentralverband Deutsches Baugewerbe
                                                               F+P                                 Fliesen
                                                                                                   und Platten
                                                               Technik, Gestaltung und Trends für Fliesenfachbetriebe
                                                               Sachverständigentreffen BEB   Rechtstipp
                                                               Restfeuchte:
                                                               Ende der Diskussion?
                                                                                             Zinsberechnung lohnt sich
                                                                                             Materialkunde
                                                                                                                                                                                                                                                                           Jahrbuch 2019 –2020
                                                                                             Ein Lob der Fuge
                                                                                                                                                                                                                                                                           Rückblicke, Ausblicke und
                                                                                                                                                                                                                                                                           Menschen

                                                                                                                                                                                           F+P
                                                                                                                                                                                                                                                                                          F+P Fliesen und Platten
              Titelthema                                                                                                                          1.2020
                                                                                                                                                                                                                               Fliesen                                                    Technik, Gestaltung, Trends für Fliesenleger

              Objekte                                                                                                                             www.fliesenundplatten.de                                                     und Platten
                                                                                                                                                  Offizielles Organ des                    Technik, Gestaltung und Trends für Fliesenfachbetriebe
              Seite 10
                                                                                                                                                                                                                                                                                          RM Rudolf Müller
                                                                                                                                                  Fachverbandes Fliesen und Naturstein
                                                                                                                                                  im Zentralverband Deutsches Baugewerbe   Sachverständigentreffen BEB   Rechtstipp
                                                                                                                                                                                           Restfeuchte:                  Zinsberechnung lohnt sich
                                                                                                                                                                                           Ende der Diskussion?
                                                                                                                                                                                                                         Materialkunde                                                                                                   1
                                                                                                                                                                                                                         Ein Lob der Fuge

                                                                                                                                          Titelthema
                                                                                                                                          Objekte
                                                                                                                                          Seite 10

                                                                                                                                                                                                                         RM Rudolf Müller
                                                                                             RM Rudolf Müller                document10533890711133835078.indd 1                                                                                     31.08.2020 12:15:48

 document10533890711133835078.indd 1                                                                                     31.08.2020 12:15:48

3                                                        ↑ back to overview                                                                                                                                                                                                                                                                                                                                RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                                                                              Media-Infos 2021
Industry magazine: Title portrait
Title: F+P Fliesen und Platten                                   Membership/participation: IVW

In brief: F+P Fliesen und Platten magazine is the leading
industry magazine for the tile industry in German-speaking
countries. Fliesen und Platten magazine networks the infor-
                                                                 Organ: Organ of the Fachverband Fliesen und Naturstein
                                                                 im ZDB e.V. (professional association for tiles and natural
                                                                 stone in the ZDB)
                                                                                                                                                    1.2020

                                                                                                                                                    www.fliesenundplatten.de
                                                                                                                                                    Offizielles Organ des
                                                                                                                                                    Fachverbandes Fliesen und Naturstein
                                                                                                                                                    im Zentralverband Deutsches Baugewerbe
                                                                                                                                                                                             F+P                                 Fliesen
                                                                                                                                                                                                                                 und Platten
                                                                                                                                                                                             Technik, Gestaltung und Trends für Fliesenfachbetriebe
                                                                                                                                                                                             Sachverständigentreffen BEB   Rechtstipp
                                                                                                                                                                                             Restfeuchte:                  Zinsberechnung lohnt sich
mation for the entire industry and has been reporting com-                                                                                                                                   Ende der Diskussion?
                                                                                                                                                                                                                           Materialkunde
                                                                                                                                                                                                                           Ein Lob der Fuge
prehensively and competently on technology, design and           Publisher:
trends for more than 70 years. F+P Fliesen und Platten           Verlagsgesellschaft Rudolf Müller GmbH & Co. KG
magazine accompanies professionals in their daily business       Postal address: PO Box 41 09 49, D-50869 Cologne
decisions in the office, on the road, on the construction site   Address: Stolberger Str. 84, D-50933 Cologne                               Titelthema
                                                                                                                                            Objekte
and at events. F+P Fliesen und Platten magazine is the           Telephone: +49 (0)221 5497-100                                             Seite 10

organ of the Fachverband Fliesen und Naturstein, Germa-          Telefax:		 +49 (0)221 5497-326
ny’s professional association for tiles and natural stone.       rudolf-mueller@vuservice.de
                                                                 www.rudolf-mueller.de
Target group: Tile, slab and mosaic layers, tile and build-
ing material dealers, planners and architects, manufac-          Programme:
turers, plant and sales representatives                          Nicole Bitter (Senior Manager Programme)
                                                                 Telephone: +49 (0)221 5497-331
Publication frequency: 12 x annually                             red.fliesen@rudolf-mueller.de

Magazine format: DIN A4                                          Michael Schmidt-Driedger (Senior Manager Programmw)
                                                                 Telephone: +49 (0) 221 5497-255
Year: 71st year 2021                                             red.fliesen@rudolf-mueller.de
                                                                                                                                                                                                                           RM Rudolf Müller
Purchase price:                                                  Media Sales:
Annual subscription:                                             Volker Kunz (Head of Media Sales)                             document10533890711133835078.indd 1                                                                                     31.08.2020 12:15:48

	Germany (incl. VAT)                              € 242.00     Telephone: +49 (0)221 5497-231
   Abroad (excl. VAT)                              € 266.00     mediasales.service@rudolf-mueller.de
    single issue price (incl. VAT):                 € 25.50     werben.rudolf-mueller.de

4               ↑ back to overview                                                                                                                                                                       RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                     Media-Infos 2021
Industry magazine: Volume and content analysis
Volume analysis 2019 = 12 issues
Total volume                                   816    pages   =   100.0 %
Editorial section                              659    pages   =    80.8 %
Advertisement section                          157    pages   =    19.2 %
of which job and occasional advertisements       3    pages   =     1.9 %
		 Bind-ins                                      4    pages   =     2.5 %
		 Inserts                                       2    units

Content analysis of the editorial section     659.0   pages   =   100.0 %
Review                                         27.7   pages   =     4.2 %
Title topic                                    94.9   pages   =    14.4 %
Technology                                    152.9   pages   =    23.2 %
Design                                         27.7   pages   =     4.2 %
Operation                                      71.8   pages   =    10.9 %
Service                                        23.7   pages   =     3.6 %
Industry                                      117.3   pages   =    17.8 %
Trade fairs                                    33.6   pages   =     5.1 %
Products                                       33.6   pages   =     4.4 %
Opinion                                        32.3   pages   =     4.9 %
Title, editorial, preview, content, imprint    48.1   pages   =     7.3 %

5              ↑ back to overview                                                 RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                            Media-Infos 2021
Industry magazine: Circulation and distribution analysis

Circulation control:                                                       Geographical distribution analysis
                                                                              Economic area                                 Share of actually
Circulation analysis: Copies per issue, annual average                                                                   distributed circulation
				                  (01 July 2019 to 30 June 2020)                                                                          %           Copies
                                                                              Germany                                      97.3         10,434
    Print run:                           10,750                               Abroad                                        2.7             291
    Actual total circulation (atc):      10,725     of which abroad: 291      Actual total circulation (atc)             100.0          10,725
    Circulation sold:                     4,264     of which abroad: 246
                                                                           Distribution by postcode area
    Subscribed copies:                    3,660     of which
                                                                              Post code                                     %            Copies
                                                    members copies: –
                                                                              01000 – 09999                               11.6            1,212
    Retail sales:                            –                                10000 – 19999                               11.6            1,209
    Other sales:                           604                                20000 – 29999                                6.6              685
    Free copies:                          6,461                               30000 – 39999                                8.0              833
                                                                              40000 – 49999                               10.6            1,101
    Remainder,
                                                                              50000 – 59999                               11.9            1,241
    specimen and archive copies:            25
                                                                              60000 – 69999                                6.3              657
                                                                              70000 – 79999                                9.2              960
                                                                              80000 – 89999                               16.0            1,665
                                                                              90000 – 99999                                8.3              871
                                                                              Actual total circulation (atc) Germany     100.0          10,434

6                   ↑ back to overview                                                                                   RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                         Media-Infos 2021
Industry magazine: Circulation and distribution analysis (continued)
Recipient structure analysis                                       Survey method:
                                            Share of actually      1. Method: Distribution analysis by file evaluation – total survey
    Recipient groups                     distributed circulation   2. Population: atc 10,725 = 100 %
                                                                   3. Sample: Total census
                                            %             Copies
                                                                   4. Target person of the study: not applicable
    Tile specialists                       79.1           8,483    5. Study period: August 2020
    Tile specialists with retail trade      4.3             461    6. Study conducted by: Rudolf Müller Media Group
    Sales representatives                   2.6             279
    Tile wholesale                          2.5             268
    Developer                               1.9             204
    Building materials trade                1.6             172
    Schools, universities                   1.1             118
    Actual total circulation (atc)       100.0           10,725

7                 ↑ back to overview                                                                                              RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                                                                                                Media-Infos 2021
Industry magazine: Topics and Schedule
Issue     Publication        Advertising      Copy deadline Topics***                                                                            Advertising environment                               Fairs/events
no.       date*              deadline**

1         18/12/2020         25/11/2020 02/11/2020              BAU 2021                                                                         Tiles, natural stone, mortar, decoupling sys-         BAU
                                                                Construction chemicals: Novelties for tile laying                                tems, software, screeds, profiles and gutters,        11–16 January 2021, Munich
                                                                System providers: Product packages facilitate the work                           plasters, cleaning and care, subsurfaces, seals,
                                                                Tools: Professional equipment for the construction site                          tools, profiles
                                                                Tiles: More German manufacturers in Munich
                                                                Conflicts: Five tools for clarification and prevention

2         20/01/2021         06/01/2021 07/12/2020              SUBSURFACES                                                                      Waterproofing, subsurfaces, laying mortar,
                                                                Reparability: Defective AIV on gypsum plasterboard                               building boards, insulation, screeds, tiles and
                                                                Substrate levelling: Risks and opportunities                                     slabs, natural stone, cleaning and care, tools
                                                                Bonded bulk: Compensation under underfloor heating
                                                                Additional business: Screed laying for tilers
                                                                Other topics:
                                                                Object report: Special challenge canteen kitchen

3         17/02/2021         27/01/2021 07/01/2021              GALA-BAU                                                                         Waterproofing, Tiles, natural stone, mortar,          CEVISAMA
                                                                Base connection: Sealing at the transition between paved open space/building     decoupling systems, screeds, profiles and gut-        08–12 February 2021, E-Valencia
                                                                Ceramic patio elements: In the thicket of regulations and installation methods   ters, cleaning and care, subsurfaces                  Presentation of renovation prize
                                                                Horticulture and landscaping: Extra business for the tiler                                                                             05 March 2021, Cologne
                                                                Other topics:
                                                                AIV: Modern waterproofing slurries
                                                                BAU 2021: This was offered in Munich

4         24/03/2021         03/03/2021 01/02/2021              FACADE                                                                           Subsurfaces, decoupling systems, waterproof-
                                                                DIN 18515: Notes on planning and execution                                       ing, tiles and slabs, clinker strips, joint mortar,
                                                                Clinker bricks: Design variations of an evergreen                                natural stone, profiles, plasters, composite
                                                                Objects: Stylish shell as added value                                            waterproofing, laying mortar
                                                                Other topics:
                                                                F+P Forum: Industry meeting in Cologne

* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change

8                   ↑ back to overview                                                                                                                                                                        RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                                                                                 Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue     Publication        Advertising      Copy deadline Topics***                                                               Advertising environment                             Fairs/events
no.       date*              deadline**

5         21/04/2021         01/04/2021 01/03/2021              OUTDOOR COVERINGS:                                                  Tools, balcony profiles, building slabs, drainag-
                                                                Patios (and substrates): Living room in the greenery                es, screeds, tiles and slabs, natural stone,
                                                                No complaints: Tips for correct installation                        cleaning and maintenance, bonded water-
                                                                Natural stone: Care tips before and after installation              proofing, laying mortar
                                                                Other topics:
                                                                Surface structure: Requirements for increased chemical exposure

6         19/05/2021         28/04/2021 06/04/2021              DECOUPLING                                                          Waterproofing, laying mortars, decoupling sys-
                                                                Classification: Hard shell or soft cookie?                          tems, screeds, tiles and slabs, natural stone,
                                                                Surface preparation: When does decoupling make sense?               cleaning and maintenance, plasters, fillers
                                                                Other topics:
                                                                Wall filling techniques: It does not always have to be tile
                                                                Crime scene construction site: When the water is next to the pool

7         23/06/2021         02/06/2021 03/05/2021              NATURAL STONE                                                       Natural stone, cleaning and care, floor drains,    F+P Fliesen und Platten Forum
                                                                Steam diffusion: Well protected and breathable                      decoupling systems, epoxy resins, screeds, tiles 10–11 June 2021, Cologne
                                                                Crime scene construction site: Stained exterior flooring            and slabs, joint mortars, profiles, quick screeds,
                                                                Installation: Materials science and systems                         composite sealants
                                                                Regional stones: Sustainable and up-to-date
                                                                Installation: What adhesive for what?

8         21/07/2021         30/06/2021 01/06/2021              WETROOM                                                             Building boards, sealants, software, decoupling
                                                                Bathroom renovations: Tips for floor-level showers                  systems, tiles and slabs, plasters, composite
                                                                Wellness area: Wall heating as an alternative                       waterproofing, laying mortars, natural stone,
                                                                Cement-bonded board: The perfect subsurface?                        screeds, wall heating systems
                                                                Shower walls: Problem case washed out joints
                                                                Other topics:
                                                                Management: How time-outs enhance leadership skills

* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change

9                   ↑ back to overview                                                                                                                                                         RM Rudolf Müller
F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
F+P Fliesen und Platten                                                                                                                                                                  Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue     Publication        Advertising      Copy deadline Topics***                                                                               Advertising environment                             Fairs/events
no.       date*              deadline**

9         25/08/2021         04/08/2021 01/07/2021              CERSAIE                                                                             Tiles and slabs, profiles and gutters, laying
                                                                Tiles: New collections for the German market                                        mortars, tools, building slabs, software, bond-
                                                                Software: Updates for tilers                                                        ed waterproofing
                                                                Suppliers: Profiles, rails & co.
                                                                Other topics:
                                                                Pourable rapid screeds: Advantages and drawbacks

10        22/09/2021         01/09/2021 02/08/2021              CONSTRUCTION IN EXISTING BUILDINGS                                                  Waterproofing, subsurfaces, building boards,        CERSAIE
                                                                Impact sound insulation: Popular solutions for silent steps                         insulation, impact sound, tiles and slabs, pro-     27 September–01 October 2021, I-Bologna
                                                                Smart room temperature control: Moving on from cutting channels                     files, cleaning and care, laying mortar, under-     MARMOMACC
                                                                Wall surface renovation: Levelling, sealing and decoupling in one step              floor heating                                       September 2021, I-Verona
                                                                Other topics:
                                                                Crime scene construction site: Cracks in concrete stone steps

11        20/10/2021         29/09/2021 01/09/2021              MORTAR                                                                              Tiles and slabs, building slabs, decoupling sys-
                                                                Cement-based thin-bed mortars: Performance on the test bench                        tems, plasters, fillers, stretch ceilings, laying
                                                                Cement as a climate killer: What will the laying mortar of the future consist of?   and grouting mortars
                                                                Grout: Differences, applications and requirements
                                                                Adhesive mortars: Which mortar for which application?

12        24/11/2021         03/11/2021 01/10/2021              TOOLS                                                                               Software, screeds, tiles and slabs, fillers, com-   UNICERA
                                                                Market report: Construction lamps overview                                          posite waterproofing, laying mortars, profiles      02–06 November 2021, T-Istanbul
                                                                Ergonomics: Tools for your health                                                   and gutters, tools
                                                                Comparison: Wet versus dry cut
                                                                Other topics: Personnel management: Why employees need prospects

          24/11/2021         03/11/2021 01/10/2021              Special supplement “Product of the year 2020”
                                                                Presentation of all products submitted to the readers‘ poll. Submission deadline: 17/09/2021

1         17/12/2021         24/11/2021 01/11/2021              DESIGN                                                                              Tiles and slabs, natural stone, mosaic, mortar,
                                                                Mosaic: The noble stone                                                             decoupling systems, software, screeds, plas-
                                                                Report: Looking over the designer‘s shoulder                                        ters, cleaning and maintenance, waterproofing
                                                                Architecture: The tile as a style element

* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change

10                  ↑ back to overview                                                                                                                                                                         RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                                                Media-Infos 2021
Industry magazine: Price list no. 59, part 1 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats                                                                                             Colour:
     Format                       Width x height in mm                                   b/w (Euro)   4-coloured (Euro)   Special colours (HKS, Pantone), per colour for all formats:������������������������������������������€ 1,400
     1/1                          188 x 267                                                  5,060               8,470
                                                                                                                          Format surcharges:
     1/2                          188 x 131                                                  3,370               5,680
                                   92 x 267                                                                               Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price
     1/3                          188 x 87                                                   2,380               3,940
                                                                                                                          Crossover advertisements: �������������������������������������������������������������������������������������no surcharge
                                   60 x 267                                                                               Dimensions for printing documents: see ”Formats and technical data“
     1/4                          188 x 63                                                   2,020               3,490
                                   92 x 131                                                                               Discounts: Orders within 12 months.
                                   44 x 267
     1/8                          188 x 30                                                     980               2,020    Frequency discount scale                                        Quantity discount scale
                                   92 x 63                                                                                3x 5%                12 x 18 %                                  3 pages 5 %          12 pages 18 %
                                   44 x 131                                                                               6 x 10 %             18 x 20 %                                  5 pages 10 %         18 pages 20 %
                                                                                                                          9 x 15 %                                                        9 pages 15 %
Placements
                                                                                                                          Combination discounts: All German-language specialist titles of the Rudolf Müller
     Format                                                                                          4-coloured (Euro)
                                                                                                                          Media Group can be combined with each other.
     2nd cover page                                                                                              9,310
                                                                                                                          Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page.
     4th cover page                                                                                              9,310    Orders within 12 months.
     1/2 page 2 columns next to content                                                                          6,470
     Junior page                                                                                                 6,470    Frequency discount scale                                        Quantity discount scale
     1/1 page advertorial *                                                                                     10,200
                                                                                                                           4x 3%               18 x 15 %                                  4 pages 5 %          14 pages 15 %
                                                                                                                           6x 5%               24 x 18 %                                  6 pages 8 %          20 pages 18 %
     1/2 page advertorial *                                                                                      6,830    12 x 8 %             30 x 20 %                                  9 pages 10 %         24 pages 20 %
     For other binding placement specifications: 10 % surcharge on 4c price                                               15 x 10 %
     * Guidelines and specifications for advertorial design are provided as required..
                                                                                                                          The combination discount scales override the respective object scales.
Free transfer of advertisements from the print magazine to the e-magazine                                                 The customer is entitled to the most favourable discount for him.
(smartphone, tablet, laptop, PC). Costs for linking to your desired target URL: € 160.                                    Conditions for larger orders on request.
                                                                                                                          Inserts, classifieds and additional technical costs are not discounted.

11                    ↑ back to overview                                                                                                                                                                       RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                                                    Media-Infos 2021
Industry magazine: Price list no. 59, part 2 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Sections:                                                                                                                                  Inserts*:
Per 1-column 44 mm wide line                                                                                                               –– Printed matter, electronic data carriers and other items
Occasional advertisements����������������������������������������������������������������������������������€ 4.60 per mm                  –– Up to 25 g per thousand € 495.00
Agencies and vacancies��������������������������������������������������������������������������������������€ 4.60 per mm                 –– More than 25 g on request
Job-wanted adverts����������������������������������������������������������������������������������������������€ 2.30 per mm             –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges
Box number fee domestic�������������������������������������������������������������������������������������������������� € 9.00             apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs
Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge      on request.

Marketplace S (4c per 1-column, 30 mm high):��������������������������������������������������������������� € 125                         * For technical information and required editions, see “Bind-ins” or “Inserts and tip-ins“.
Marketplace M (4c per 1-column, 60 mm high):������������������������������������������������������������� € 210
Marketplace L (4c per 1-column, 90 mm high):��������������������������������������������������������������� € 295                         Payment terms: Payment within 10 days after invoice date with 2% discount,
                                                                                                                                           within 30 days after invoice date net.
Bind-ins*:                                                                                                                                 VAT ID No. DE 178716743
Bind-in (two-sided):                                                                                                                       Alternatively, the fee can be collected by direct debit after prior agreement.
Paper weight up to 150 g/m2 ����������������������������������������������������������������������������������������€ 7,350
Bind-ins over two pages on request                                                                                                         Bank Details:
                                                                                                                                           Sparkasse KölnBonn
Discount s. quantity discount scale – 1 sheet = 1 advertisement page,                                                                      IBAN   DE10 3705 0198 0056 0229 73
partial binding possible, prices on request                                                                                                 BIC		  COLSDE33XXX

Tip-ins*:                                                                                                                                  Examples of other formats and special forms of advertising can be found
–– Tipped-in postcards per thousand € 215 (with machine processing)                                                                        on page 14.
–– Precise gluing on request (only manual processing possible)
–– Other items (after presentation of a sample) on request. For items with a height of
   more than 2 mm up to max. 30 mm, additional charges apply in accordance with the
   current rate of Deutsche Post AG

12                     ↑ back to overview                                                                                                                                                                     RM Rudolf Müller
F+P Fliesen und Platten                                                                                                             Media-Infos 2021
Industry magazine: Formats and technical specifications
Examples of advertisement formats and placement options
Magazine format: 210 x 297 mm, advertisement format details:   Type area format,   Net format,   bleed format incl. 3 mm bleed allowances

 2/1 page with crossover Data                     1/1 page                   1/2 Seite
                                                                             1/1                        1/2                       Junior page         1/3
 must be created for each page                                               page                       page                                          page
                                                                             2-column                   4-column                                      1-column

  203 x 267 mm per page                            188 x 267 mm                92 x 267 mm               188 x 131 mm              140 x 185 mm        60 x 267 mm
  420 x 297 mm complete                            210 x 297 mm               102 x 297 mm               210 x 146 mm              150 x 200 mm        70 x 297 mm
  216 x 303 mm per page                            216 x 303 mm               108 x 303 mm               216 x 152 mm              156 x 206 mm        76 x 303 mm

 1/3                      1/4                     1/4                        1/4                        1/8                       1/8                  1/8
 page                     page                    page                       page                       page                      page                 page
 4-column                 1-column                2-column                   4-column                   1-column                  2-column             4-column

  188 x 87 mm              44 x 267 mm              92 x 131 mm               188 x 63 mm                44 x 131 mm                92 x 63 mm         188 x 30 mm
  210 x 102 mm             54 x 297 mm             102 x 146 mm               210 x 78 mm                54 x 146 mm               102 x 81 mm         210 x 45 mm
  216 x 108 mm             60 x 303 mm             108 x 152 mm               216 x 84 mm                60 x 152 mm               108 x 87 mm         216 x 51 mm

13            ↑ back to overview                                                                                                                  RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                 Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Examples of advertisement formats and placement options for special formats
Magazine format: 210 x 297 mm, advertisement format details: Net format,          bleed format incl. 3 mm bleed allowances

     Island                     Triangle                           L-format advertisement                              L-format-                                  Title gate
  advertisement                 advertise-                              over 2/1 page                                  advert                                       folder
                                ment                                 Data must be created                              on 1/1 page
                                                                         for each page

Min. format: 55 x 50 mm            210 x 297 mm                 210 x 72 mm plus 210 x 72 mm (horizontal)              210 x 72 mm (horizontal)    Fold-out title page;
Max. format: 55 x 100 mm           216 x 303 mm                    72 x 297 mm (vertical)                                  72 x 297 mm (vertical)    advertisement option on
                                                                 216 x 78 mm plus 216 x 78 mm (horizontal)              216 x 78 mm (horizontal)   the inside flap and the title
                                                                   78 x 303 mm (vertical)                                  78 x 303 mm (vertical)    page area covered by the
                                                                                                                                                     flap (formats on request)
                                                               Address field
     Centre                           Centre                                                       Sleeve
  advertisement                    advertisement

                                                                Address sheet
                                                                advertisement
                                                                 The address sheet is
                                                                foil-wrapped together.
                                                                                                   Width on request

  60 x 297 mm                      210 x 87 mm                  210 x 193 mm                     Height: minimum 100 mm
  66 x 303 mm                      216 x 93 mm                  216 x 199 mm                              maximum 200 mm

14            ↑ back to overview                                                                                                                     RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                       Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Magazine format: 210 mm wide, 297 mm high, DIN A4                                              Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please
                                                                                               only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of
Printing and binding process: Offset/adhesive binding                                          charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads.

Data transmission:			Support:                                                                  Warranty: We can only expose on the printing plate what is present in the data. We
pvia RM advertising portal:		              anzeigendisposition@rudolf-mueller.de               cannot assume any liability for deviations in texts, illustrations and colours in particular.
Instructions RM advert verification portal Advertisement scheduling                            Please pay attention to possible optimisation notices that the RM advert verification
Video RM advert verification portal		      Telephone: +49 (0)221 5497-297                      portal may show you.
via RM file exchange (from 30 MB)                                                              The correction of delivered data and/or their processing cause additional expenses,
                                                                                               which will be invoiced to you at cost.
Data formats: Please supply PDF/X-3 data only.

RM advert verification portal: The RM advert verification portal is a free verification
portal that allows you to check and transmit the data of all your advertisements in our
industry magazines.
Your print data will be checked for all parameters relevant to printing and you will
immediately receive a detailed report. The report tells you whether the file is printable or
whether there are options for optimising the output quality.

Fonts: Please make sure that the fonts are embedded in the PDF.

Graphics/images: Raster images should have a resolution between 250 and 300 dpi,
line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters
finer than 3%.

15             ↑ back to overview                                                                                                                               RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                                                                    Media-Infos 2021
Industry magazine: Bind-ins
Before accepting and confirming the order, a binding sample, if necessary a blind sample                                                                   Required circulation: 10,700 copies including allowance
with indication of size and weight, must be submitted. Minimum paper weight for 1
sheet 100 g/m2, multi-page bind-ins on request.                                                                                                            Submission deadline: No later than 10 working days before the publication of the
Bind-ins must be designed in such a way that they are recognisable as advertisement,                                                                       respective issue.
cannot be mistaken for the editorial part and may only advertise the product range of an
advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins                                                                     Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv-
printed on material other than paper can only be accepted after prior approval by the                                                                      ered folded accordingly. The front of the bind-in must be marked. The type and design of
Post Office, which is to be obtained by the publisher.                                                                                                     bind-in must be such that additional preparation and processing is not necessary. Diffi-
                                                                                                                                                           culties and additional folding and gluing work will be invoiced separately. In the case of
Formats:                                                                                                                                                   multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the
1 Sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high                                                                                                    insertion direction. In all other cases, a difficulty surcharge must be calculated.
2 Sheet (= 4 pages) untrimmed 432 mm wide x 303 mm high
3 Sheet (= 6 pages) untrimmed 627 mm wide x 303 mm high                                                                                                    Delivery address: K
                                                                                                                                                                              LIEMO Printing AG, Hütte 53, B–4700 Eupen
4 Sheet (= 8 pages) format on request                                                                                                                                        Delivery note: „F+P Fliesen und Platten“ issue …
                                                                                                                                                                             quantity: … copies

                                    2- and 4-page       Fold (binding)                                                                6-page                Fold (binding)
                                                                                           3 mm                                                                                                                 3 mm
303 mm untrimmed

                                                                                                  303 mm untrimmed
                   297 mm trimmed

                                                                                                                     297 mm trimmed

                                             216 mm                       210 mm                                                                216 mm                        211 mm
                                            untrimmed                     trimmed                                                              untrimmed
                                                                                                                                                                                             max. 200 mm
                                                                                                                                                210 mm                        208 mm
                                                                                                                                                trimmed

                                                                                           3 mm                                                                                                                 3 mm
                                                    Routing margin 3 mm             3 mm                                                             Routing margin 3 mm each
                                                         432 mm                                                                                                              627 mm

16                                           ↑ back to overview                                                                                                                                                          RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                             Media-Infos 2021
Industry magazine: Inserts and tip-ins
Inserts: A condition for order acceptance and confirmation by the publisher is the sub-        Required circulation: 10,700 copies including allowance
mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts
may only advertise the range of products of an advertiser. They must be designed in such       Submission deadline: No later than 10 working days before the publication of the
a way that they cannot be mistaken for the text part of the magazine. The placement is         respective issue.
done according to the technical possibilities.
                                                                                               Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product
Insert reference: An insert reference will be included free of charge in the advertise-        samples on request, max. 30 mm height.
ment section.
                                                                                               Technical data: In the case of tip-in advertising media, the adhesive edges must lie in
Required circulation: 10,700 copies including allowance, split runs on request                 the direction of the magazine binding; at least 1 mm from the magazine binding and a
                                                                                               maximum of 48 mm from the closed magazine binding into the page (see sketch).
Submission deadline: No later than 10 working days before the publication of the               Liability for position deviations up to a tolerance limit of 3 millimetres in all directions
respective issue.                                                                              from the starting points cannot be assumed.

Format: Printed matter: loosely inserted, max. 205 mm x 290 mm
Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely
inserted, max. 30 mm height
                                                                                                                                                                              Delivery address:
Technical data: Inserts are inserted loosely. They must consist of a single piece and not                                                                                     KLIEMO Printing AG
require any additional processing. Difficulties in processing and additional work (e.g.                                                                                        Hütte 53, B–4700 Eupen
folding) are invoiced separately. Inserts printed on material other than paper may be                                                                                          Delivery note:

                                                                                                              Adhesive

                                                                                                                                                        Adhesive

                                                                                                                                                                    Binding
                                                                                                 Binding
accepted only after presentation of a binding sample to verify the processing and dis-                                                                                         „F+P Fliesen und Platten“ issue …

                                                                                                               edge

                                                                                                                                                         edge
patch possibilities. If the insert consists of several sheets, it must be closed towards the                                                                                   quantity: … copies
magazine binding, i.e. in the insertion direction.                                                          ≥ 1 mm ≤ 48 mm                         ≥ 1 mm ≤ 48 mm

Tip-ins: Before accepting and confirming the order, the advertising motif must be sub-                                       Insertion direction
                                                                                                            Adhesion                                Adhesion
mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic                  on the front                            on the back
data carriers and other objects can only be accepted upon presentation of a binding
sample.

17             ↑ back to overview                                                                                                                                                   RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                                             Media-Infos 2021
Special object: F+P Yearbook, portrait
In brief: The F+P Yearbook shows the                                                                           Advertising opportunities:
fascinating facets of a dynamic industry.                                                                      Premium partner offer
Which events, minds and opinions were                                                                          –– 1/1 page 4c, placement in the first book section (order entry determines the order of
the focus of the past year, which ideas                                                                           placement)
and visions will shape the future. The F+P                                                                     –– 1/1 page 4c, placement in the special section „Partners of the tile industry“ in the cen-
Yearbook documents the tile industry in                                                                           tre of the book
words and pictures.                                                                                            –– 50 copies of the yearbook
                                                                                                               Paketpreis��������������������������������������������������������������������������������������������������������������������������€ 3,910

                                                                                                               Partner offer
                                                                                                               –– “Partner of the tile industry“ in the centre of the book
                                             Jahrbuch 2019 –2020                                               –– 20 copies of the yearbook
                                             Rückblicke, Ausblicke und
                                             Menschen                                                          1/1 page 4c���������������������������������������������������������������������������������������������������������������������€ 2,360
                                                                                                               1/2 page 4c���������������������������������������������������������������������������������������������������������������������€ 1,380.
                                                            F+P Fliesen und Platten
                                                            Technik, Gestaltung, Trends für Fliesenleger
                                                                                                               All prices are exclusive of the applicable value-added tax.
                                                            RM Rudolf Müller
                                                                                                           1
                                                                                                               Advertising deadline: 01/03/2021
                                                                                                               Publication date: 31/03/2021

                                                                                                               Format:		 DIN A4
                                                                                                               Size: 		 approx. 130 pages

                                                                                                               Media Sales Service:
                                                                                                               Telephone: +49 (0)221 5497-922
                                                                                                               mediasales.service@rudolf-mueller.de
                                                                                                               werben.rudolf-mueller.de

18             ↑ back to overview                                                                                                                                                                              RM Rudolf Müller
F+P Fliesen und Platten                                                                             Media-Infos 2021
Special object: F+P Readers‘ Choice Product of the Year, portrait
In brief: Every year F+P presents its read-            Price: € 780 for each product submitted
ers with new products in six categories.
The products of the categories tiles, sub-             All prices are exclusive of the applicable value-added tax.
surfaces and waterproofing, tile adhesives
and mortars, accessories, tools and soft-              Participation conditions: All products from six areas that have either been improved or
ware will be published in a special sup-               newly introduced in 2020 are eligible for participation. Each company can submit a max-
plement in F+P 12/2020 and on www.                     imum of three products per category.
fliesenundplatten.de and put to a vote.
The winners will receive the “F+P Read-                Services:
er’s Choice Product of the Year” seal of               –– Publication in the special supplement “Product of the Year 2020” and at
approval, which is very well known in the                 www.fliesenundplatten.de
industry.                                              –– Readers’ vote
                                                       –– Winner’s seal for the three best placed in each category

                                                       Closing date: 19/10/2020

                                                       Publication date: 25/11/2020

                                                       Award ceremony: at the 12th F+P Forum 2021

                                                       Media Sales Service:
                                                       Telephone: +49 (0)221 5497-922
                                                       mediasales.service@rudolf-mueller.de
                                                       werben.rudolf-mueller.de

19             ↑ back to overview                                                                                    RM Rudolf Müller
F+P Fliesen und Platten                                                                        Media-Infos 2021
Website: Portrait
www.fliesenundplatten.de

In brief: The top address for the tile industry on the Internet and the online platform for
F+P‘s range of digital information. The presentation includes current news, technical
background information and tips on running a business. This is where the votes on the
best products, specialist dealers and tile objects take place. Users help to determine the
content by suggesting topics.
Professionals in the tile industry will of course find all the articles of F+P media online,
from current reports and archived specialist articles to in-depth dossiers, services and
working aids.

Target group: Tile, slab and mosaic layers, tile and building material dealers, planners
and architects, manufacturers, plant and sales representatives

Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de

20             ↑ back to overview                                                                    RM Rudolf Müller
F+P Fliesen und Platten                                                                                         Media-Infos 2021
Website: Usage data
Access control:    –

Usage data:            users:		               16,798 (average per month for the period August 2019–July 2020)
			                    sessions:		            18,477 (average per month for the period August 2019–July 2020)
			                    page impressions:      28,647 (average per month for the period August 2019–July 2020)
			                Source: Google Analytics

21            ↑ back to overview                                                                                      RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                Media-Infos 2021
Website: Prices and forms of advertising, part 1
Display advertising                                                                       Discounts: 12 weeks – 5 %          36 weeks – 15 %
     Form of advertising         Placement                     Format     Price in Euro               24 weeks – 10 %         48 weeks – 20 %
                                             (width x height in pixels)    for 4 weeks
     XXL super banner            home                      728 x 180              2,140   Further placements, formats and prices on request Individual sponsoring
                                 heading
                                                                                          packages on request
     Super banner                home                       728 x 90             1,950
                                 heading
                                                                                          Cross-platform online campaigns are possible.
     Skyscraper*                 home                       120 x 600            1,890
                                 heading                                                  All prices are exclusive of the applicable value-added tax.
     Wide skyscraper*            home                       160 x 600            2,080
                                 heading                                                  A visualisation of these and other forms of advertising with technical and
     Content ad                  home                       300 x 250            1,560    explanatory descriptions is available at https://werben.rudolf-mueller.de/­
                                 heading                                                  visualisierung-digitaler-werbemittel.
     Billboard                   home                       970 x 250            3,100

     Floor ad                    home                     1.200 x 200            2,440
                                                                                          Media Sales Service:
                                 heading                                                  Telefon: 0221 5497-922
     Fireplace                   home                                            3,210    mediasales.service@rudolf-mueller.de
                                                                                          werben.rudolf-mueller.de
     Homepage take over          home                                            3,900

     Data volume up to 100 KB
     * not displayed on mobile

22                   ↑ back to overview                                                                                                                 RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                           Media-Infos 2021
Website: Prices and forms of advertising, part 2
Native advertising                                                                                                   Your advantages:​
     Form of advertising    Description                                                              Price in Euro   –– You present yourself as a solution provider and expert in your respective field.
                            Your specialist article as an editorial contribution on the website. A                   –– You meet the users where they go to look for specialist information on their topics.
                            teaser text (max. 300 characters) on the home page or desired sec-                       –– Strengthen your company’s image and brand.
                            tion (marked as sponsored content) links to your specialist article.                     –– Expand your direct sales by generating leads.
     Sponsored content                                                                                      2,820
                            You provide text (6,000 characters) and images. The editorial staff
                            checks and edits.
                                                                                                                     –– Increase your reach through cross-media positioning of your content.
                            Uptime: 4 weeks, after that available in the archive.                                    –– Your native advertising content will not be detected by AdBlockers. ​
                            Your product message in the look & feel of an editorial article on
                            the website. A teaser text (max. 300 characters) on the home page                        Further details: https://werben.rudolf-mueller.de/service​
     Advertorial            or desired section (marked as advert) links to your advertorial. You            1,690
                            provide text and images - no editing by the editorial team.
                            Uptime: 4 weeks, after that available in the archive.                                    Media Sales Service:
                            Microsites are ideally suited to presenting yourself to your target                      Telefon: 0221 5497-922
                            group as a competent partner on a specific topic younger cohorts.                        mediasales.service@rudolf-mueller.de
                            The articles come from you: Up to 5 extensive articles. Possible for-                    werben.rudolf-mueller.de
     Microsite                                                                                             6,780
                            mats: Texts, videos, downloads, image and audio files. Promotion
                            of the microsite via newsletter and social media.
                            Uptime: 6 months, extension possible.

All prices are exclusive of the applicable value-added tax.

Content is a decisive factor when planning digital campaigns. Our native advertising for-
mats enable you to position your content and solutions professionally edited in a special-
ist context. You can reach your target group on www.fliesenundplatten.de and the other
online platforms of the Rudolf Müller Media Group exactly where they go to find out
about products, developments and trends in the fields of design, construction and com-
merce.

23                   ↑ back to overview                                                                                                                                            RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                   Media-Infos 2021
Website: Formats and technical specifications
File formats:           GIF, JPG		              max. 100 KB                                   Delivery address: anzeigendisposition@rudolf-mueller.de
				                    HTML/HTML5              max. 100 KB
                                                                                              Delivery deadline: At least 10 working days before the start of the campaign;
The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is       Native advertising formats at least 15 working days before the start of the campaign;
also possible. For physical ad media, all elements of the ad media, except externally         microsites by arrangement
loaded libraries, videos, or fonts, should be combined in a single zip file. The total        At delivery we require the necessary meta-information:
weight (please no more than 5 files for standard forms of advertising) should not exceed      –– Booking period
120 KB (depending on the form of advertising). The location where the target URL is           –– Advertising format
passed must be easy to find in the code. Ideally this should be done via a Javascript vari-   –– Advertising schedule; otherwise standard rotation if several advertising media are
able with the name “clicktag”.                                                                   supplied for a booking
The advertising media should be designed to play a fallback when a browser does not           –– Contact details of the contact person
support a required feature.                                                                   –– Click URL
Further information on the production and placement of HTML5 advertising materials
can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband            Scheduling Media Sales:
Digitale Wirtschaft (BVDW) e.V. (in German).                                                  Telephone: + 49 (0)221 5497-297
The KB details specified for each advertising medium are maximum sizes and are under-         anzeigendisposition@rudolf-mueller.de
stood as the total sum of all data defining the advertising medium (including files to be
reloaded, images, Flash, etc.).

24              ↑ back to overview                                                                                                                         RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                   Media-Infos 2021
Industry newsletter: Portrait
Fliesen-Informationen-EXpress (Tile Information Express)

In brief: Every week, the F+P newsletter delivers the latest industry news, product news
and event dates directly to the screen and is sent to around 4,000 recipient addresses in
the tile industry.

Target group: Tile, slab and mosaic layers, tile and building material dealers, planners
and architects, manufacturers, plant and sales representatives

Frequency: weekly Thursdays

Delivery addresses: 3,923 (as of 07/08/2020)
Opening rate (unique): 30.96 % (as of 07/08/2020)

Advertising forms and prices
                                                                                                   Price in Euro
     Form of advertising    Format
                                                                                                   per dispatch
     Text advertisement     Headline max. 60 characters, text max. 400 characters plus link
     Text advertisement     Headline max. 45 characters, text max. 300 characters plus link
                                                                                                          1,110
     plus image             Image 210 x 120 pixels
     Banner                 600 x 80 pixels                                                                        Media Sales Service:
                            Editorial introduction by the editorial staff, integration of max. 5                   Telephone: +49 (0)221 5497-922
                            contributions after consultation with the editorial staff, integra-                    mediasales.service@rudolf-mueller.de
     Sponsored Infoletter                                                                                4,440
                            tion of company logo and photos.                                                       werben.rudolf-mueller.de
                            Dispatch date by arrangement.
     Data volume up to 100 KB

All prices are exclusive of the applicable value-added tax.

25                   ↑ back to overview                                                                                                                         RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                 Media-Infos 2021
Industry newsletter: Formats and technical specifications
File formats:           GIF, JPG, PNG           max. 1 MB                                   Delivery deadline: At least 5 working days before newsletter dispatch;
                                                                                            for Sponsored Infoletter at least 15 working days prior to the agreed date of dispatch
Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit-   We require the necessary meta-information upon delivery:
ting the data!                                                                              –– Booking period
                                                                                            –– Advertising format
The KB details specified for each advertising medium are maximum sizes and are under-       –– Contact details of the contact person
stood as the total sum of all data defining the advertising medium (including files to be   –– Motif name (optional)
reloaded, images, etc.). Please make sure to place all essential information in the start   –– Click URL
screen of an animated banner, as since Microsoft Outlook 2007 only the first image is
played by default with animated GIFs.                                                       Scheduling Media Sales:
                                                                                            Telephone: +49 (0)221 5497-297
Format of the newsletter: HTML, text or PDF                                                 anzeigendispostion@rudolf-mueller.de

Delivery address: anzeigendisposition@rudolf-mueller.de

26              ↑ back to overview                                                                                                                        RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                            Media-Infos 2021
Event: F+P Forum, portrait
In brief: The tile industry meets regularly in Cologne for the annual F+P Forum.
The focus is on lectures, discussion rounds, the trade show and an evening event with
award ceremonies.

Venue: Komed, Mediapark Cologne
Event interval: annually
Next event: 10 and 11 June 2021
Participant structure: Tilers and experts
Number of participants: 200– 300 persons

Advertising and participation opportunities:
Co-Sponsoring
Support the event as sponsor in the context of editorial and promotional marketing:
–– In the industry magazine, on the online platform, in the newsletter, etc.
–– Logo appears in all event documentation
–– Own booth in prominent position at the accompanying trade show
Package price:������������������������������������������������������������������������������������������������������������������€ 9,250
Exhibitor at the trade show
Trade show booth with an area of 3 x 2 m
Price:����������������������������������������������������������������������������������������������������������������������������������€ 1,480

All prices are exclusive of the applicable value-added tax.

Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de

27                      ↑ back to overview                                                                                                               RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                      Media-Infos 2021
Event: Renovation Prize, portrait
In brief: Renovation Prize = 365 days + 360 degrees
The Renovation Prize is the industry award for the categories wood, roof, metal, tiles,
building maintenance and finishing. Every year, the jury of experts awards prizes for out-
standing craftsmanship in renovation. As a partner of this high-profile event, you present
yourself to your target group in front of a perfect backdrop and as a strong partner for
challenging refurbishment projects!
Or award your own special prize and make a craftsman of your choosing proud.

Dates: From April 2021 to March 2022

Advertising and participation opportunities:
Sponsoring������������������������������������������������������������������������������������������������������������������������€ 8,520
Your special prize ����������������������������������������������������������������������������������������������������������€ 15,000

All prices are exclusive of the applicable value-added tax.

Have a look at the winning films of recent years at www.sanierungspreis.de.

Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de

28                     ↑ back to overview                                                                                                          RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                                             Media-Infos 2021
Event: FrauenZimmer, portrait
In brief: The brand for women in the construction industry
FrauenZimmer is the format of the Rudolf Müller Media Group that focuses on women in
the construction industry. In addition to the big congress, which takes place every two
years in Berlin (next date: 05-07 May 2022), we offer entrepreneurs, craftswomen and
employees the opportunity to exchange ideas, take part in workshops and feel great with
regional network meetings, also during the year! At six locations in early summer and
autumn, our female speakers initially provide valuable impulses on current practical top-
ics. Afterwards, the up to 30 participants network in the usual relaxed FrauenZimmer
atmosphere and exchange their experiences. Look for yourself at www.frauenzimmer.live.

Dates:
–– May/June 2021 in Schwäbisch Gmünd, Erfurt and Ahrweiler: Enough with the lack of
   experts: This is how you win employees for your company!
–– November/December 2021 in Cologne, Berlin and Münster: Digitalisation as an oppor-
   tunity: The use of digital systems to simplify processes on the construction site and in
   the office.

Advertising and participation opportunities:
Partner Network Meeting 2021��������������������������������������������������������������������������������������€ 6,500   Media Sales Service:
Involvement in the communication around the 2021 network meetings: across all partici-                                       Telephone: +49 (0)221 5497-922
pating media brands and channels, throughout the entire year 2021. At all meetings, the                                      mediasales.service@rudolf-mueller.de
option of a company representative participating in networking, including display of                                         werben.rudolf-mueller.de
information material.

All prices are exclusive of the applicable value-added tax.

29                  ↑ back to overview                                                                                                                                    RM Rudolf Müller
F+P Fliesen und Platten                                                                                                                              Media-Infos 2021
Corporate media
In brief: Do you want to develop a customer medium or are you looking for an individu-     Conveying competence with special prints: Your specialist articles in our magazine
alised communication solution? Then we can offer you a wide range of corporate media       and articles about your company underline your competence. You can also use these
services. Examples from the portfolio:                                                     specialist articles for your own advertising
–– Print: Guidebooks, customer magazines, corporate books
–– Digital: Microsites, videos, apps, e-magazines                                          The classic – as a print product
–– Events: Content conceptualisation and media support of digital and live events            Circulation                                                         4 pages (Euro)                6 pages (Euro)
–– Consulting: Market research, workshops                                                    500 copies                                                                   890                            920
                                                                                             1,000 copies                                                                 920                            940
Your exclusive benefit: You determine the content goal. We support you in conceptuali-
                                                                                             5,000 copies                                                                1,140                         1,240
sation and implementation with our entire specialist media competence. We also offer
                                                                                             Paper: 115g/m², silk matt – Including copyright to distribute your prints
you high-quality target group penetration for the distribution of your finished customer
medium.
                                                                                           As Internet PDF – digital
                                                                                             Description                                                                                          Price (Euro)
                                                                                             –– Web-compatible file format (72 dpi) for integration on your website or for sending by e-mail
                                                                                             –– publication on the Internet and for distribution including authorisation for                             360
                                                                                             –– Ideal in combination with print or print PDF

                                                                                           As print PDF – digital
                                                                                             Beschreibung                                                                                         Price (Euro)
                                                                                             –– High-resolution print file in PDF format for passing on to your own print shop
                                                                                             –– Unlimited print run; unlimited reprint right                                                             940
                                                                                             –– Including authorisation to distribute your prints

                                                                                           All prices are exclusive of the applicable value-added tax.

                                                                                           Media Sales Service:
                                                                                           Telephone: +49 (0)221 5497-922
                                                                                           mediasales.service@rudolf-mueller.de
                                                                                           werben.rudolf-mueller.de

30            ↑ back to overview                                                                                                                                            RM Rudolf Müller
F+P Fliesen und Platten                                                     Media-Infos 2021
The brand world of the Rudolf Müller Media Group

ausbaupraxis.de                   DD/H Das Dachdecker-Handwerk   M&T Metallhandwerk & Technik

bƒb barrierefrei bauen            Der Zimmermann                 Motorist

B+B Bauen im Bestand                FeuerTrutz                   S+B Schloss- und Beschlagmarkt

bmH bauen mit Holz                F+P Fliesen und Platten        SicherheitsMagazin

BaumarktManager                   im immobilienmanager           T|I Technische Isolierung

BaustoffMarkt                     KlempnerMagazin                T+A Trockenbau und Ausbau

baustoff wissen.de

31         ↑ back to overview                                                         RM Rudolf Müller
F+P Fliesen und Platten                                                                                          Media-Infos 2021
Contacts
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de

Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
anzeigendisposition@rudolf-mueller.de

Programme:
Telephone: +49 (0)221 5497-205
red.fliesen@rudolf-mueller.de

Address:                                          All orders are subject to the General Terms and Conditions of the Rudolf Müller Media
Verlagsgesellschaft Rudolf Müller GmbH & Co. KG   Group for advertisements and other advertising media in magazines and their electronic
Stolberger Str. 84                                editions as well as the General Terms and Conditions for the placement of advertising
D-50933 Cologne                                   media in digital media. You can view and download these online at General Terms and
                                                  Conditions. We can also send them to you on request.
werben.rudolf-mueller.de

32            ↑ back to overview                                                                                                 RM Rudolf Müller
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