F+P Fliesen und Platten F+P Fliesen und Platten - Media-Infos 2021 - RM Rudolf Müller - Werben
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Media-Infos 2021
F+P Fliesen und Platten
www.fliesenundplatten.de RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Overview
Media brand������������������������������������������������������������������������ 3 Website:
Portrait������������������������������������������������������������������������������� 20
Industry magazine: Usage data������������������������������������������������������������������������� 21
Title portrait������������������������������������������������������������������������� 4 Prices and forms of advertising��������������������������������������� 22
Scope and content analysis ����������������������������������������������� 5 Formats and technical data��������������������������������������������� 24
Circulation and distribution analysis��������������������������������� 6
Topics and schedule ����������������������������������������������������������� 8 Industry newsletter:
Price list ����������������������������������������������������������������������������� 11 Portrait������������������������������������������������������������������������������� 25
Formats and technical data��������������������������������������������� 13 Formats and technical data��������������������������������������������� 26
Bind-ins������������������������������������������������������������������������������ 16
Inserts and tip-ins������������������������������������������������������������� 17 Event:
F+P Forum������������������������������������������������������������������������� 27
Special object: Renovation prize��������������������������������������������������������������� 28
F+P Year Book������������������������������������������������������������������� 18
F+P Reader‘s Choice Product of the Year����������������������� 19 Corporate Media������������������������������������������������������������� 29
The Rudolf Müller Brand World����������������������������������� 30
Contacts���������������������������������������������������������������������������� 31
2 RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Media brand
The F+P media make tilers successful. They impart the technical, business and legal With the media of F+P we provide you with access to the target groups in the tile indus-
knowledge that tilers need to successfully manage their business and survive in a diffi- try. For your communication goals. With different media. Print. Digital. Live. With simple
cult market. F+P moderates technical questions and provides impulses for the ongoing and effective advertising formats and as individually configured solutions by profession-
development of the industry. als for professionals.
1.2020
www.fliesenundplatten.de
Offizielles Organ des
Fachverbandes Fliesen und Naturstein
im Zentralverband Deutsches Baugewerbe
F+P Fliesen
und Platten
Technik, Gestaltung und Trends für Fliesenfachbetriebe
Sachverständigentreffen BEB Rechtstipp
Restfeuchte:
Ende der Diskussion?
Zinsberechnung lohnt sich
Materialkunde
Jahrbuch 2019 –2020
Ein Lob der Fuge
Rückblicke, Ausblicke und
Menschen
F+P
F+P Fliesen und Platten
Titelthema 1.2020
Fliesen Technik, Gestaltung, Trends für Fliesenleger
Objekte www.fliesenundplatten.de und Platten
Offizielles Organ des Technik, Gestaltung und Trends für Fliesenfachbetriebe
Seite 10
RM Rudolf Müller
Fachverbandes Fliesen und Naturstein
im Zentralverband Deutsches Baugewerbe Sachverständigentreffen BEB Rechtstipp
Restfeuchte: Zinsberechnung lohnt sich
Ende der Diskussion?
Materialkunde 1
Ein Lob der Fuge
Titelthema
Objekte
Seite 10
RM Rudolf Müller
RM Rudolf Müller document10533890711133835078.indd 1 31.08.2020 12:15:48
document10533890711133835078.indd 1 31.08.2020 12:15:48
3 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Industry magazine: Title portrait
Title: F+P Fliesen und Platten Membership/participation: IVW
In brief: F+P Fliesen und Platten magazine is the leading
industry magazine for the tile industry in German-speaking
countries. Fliesen und Platten magazine networks the infor-
Organ: Organ of the Fachverband Fliesen und Naturstein
im ZDB e.V. (professional association for tiles and natural
stone in the ZDB)
1.2020
www.fliesenundplatten.de
Offizielles Organ des
Fachverbandes Fliesen und Naturstein
im Zentralverband Deutsches Baugewerbe
F+P Fliesen
und Platten
Technik, Gestaltung und Trends für Fliesenfachbetriebe
Sachverständigentreffen BEB Rechtstipp
Restfeuchte: Zinsberechnung lohnt sich
mation for the entire industry and has been reporting com- Ende der Diskussion?
Materialkunde
Ein Lob der Fuge
prehensively and competently on technology, design and Publisher:
trends for more than 70 years. F+P Fliesen und Platten Verlagsgesellschaft Rudolf Müller GmbH & Co. KG
magazine accompanies professionals in their daily business Postal address: PO Box 41 09 49, D-50869 Cologne
decisions in the office, on the road, on the construction site Address: Stolberger Str. 84, D-50933 Cologne Titelthema
Objekte
and at events. F+P Fliesen und Platten magazine is the Telephone: +49 (0)221 5497-100 Seite 10
organ of the Fachverband Fliesen und Naturstein, Germa- Telefax: +49 (0)221 5497-326
ny’s professional association for tiles and natural stone. rudolf-mueller@vuservice.de
www.rudolf-mueller.de
Target group: Tile, slab and mosaic layers, tile and build-
ing material dealers, planners and architects, manufac- Programme:
turers, plant and sales representatives Nicole Bitter (Senior Manager Programme)
Telephone: +49 (0)221 5497-331
Publication frequency: 12 x annually red.fliesen@rudolf-mueller.de
Magazine format: DIN A4 Michael Schmidt-Driedger (Senior Manager Programmw)
Telephone: +49 (0) 221 5497-255
Year: 71st year 2021 red.fliesen@rudolf-mueller.de
RM Rudolf Müller
Purchase price: Media Sales:
Annual subscription: Volker Kunz (Head of Media Sales) document10533890711133835078.indd 1 31.08.2020 12:15:48
Germany (incl. VAT) € 242.00 Telephone: +49 (0)221 5497-231
Abroad (excl. VAT) € 266.00 mediasales.service@rudolf-mueller.de
single issue price (incl. VAT): € 25.50 werben.rudolf-mueller.de
4 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021 Industry magazine: Volume and content analysis Volume analysis 2019 = 12 issues Total volume 816 pages = 100.0 % Editorial section 659 pages = 80.8 % Advertisement section 157 pages = 19.2 % of which job and occasional advertisements 3 pages = 1.9 % Bind-ins 4 pages = 2.5 % Inserts 2 units Content analysis of the editorial section 659.0 pages = 100.0 % Review 27.7 pages = 4.2 % Title topic 94.9 pages = 14.4 % Technology 152.9 pages = 23.2 % Design 27.7 pages = 4.2 % Operation 71.8 pages = 10.9 % Service 23.7 pages = 3.6 % Industry 117.3 pages = 17.8 % Trade fairs 33.6 pages = 5.1 % Products 33.6 pages = 4.4 % Opinion 32.3 pages = 4.9 % Title, editorial, preview, content, imprint 48.1 pages = 7.3 % 5 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Industry magazine: Circulation and distribution analysis
Circulation control: Geographical distribution analysis
Economic area Share of actually
Circulation analysis: Copies per issue, annual average distributed circulation
(01 July 2019 to 30 June 2020) % Copies
Germany 97.3 10,434
Print run: 10,750 Abroad 2.7 291
Actual total circulation (atc): 10,725 of which abroad: 291 Actual total circulation (atc) 100.0 10,725
Circulation sold: 4,264 of which abroad: 246
Distribution by postcode area
Subscribed copies: 3,660 of which
Post code % Copies
members copies: –
01000 – 09999 11.6 1,212
Retail sales: – 10000 – 19999 11.6 1,209
Other sales: 604 20000 – 29999 6.6 685
Free copies: 6,461 30000 – 39999 8.0 833
40000 – 49999 10.6 1,101
Remainder,
50000 – 59999 11.9 1,241
specimen and archive copies: 25
60000 – 69999 6.3 657
70000 – 79999 9.2 960
80000 – 89999 16.0 1,665
90000 – 99999 8.3 871
Actual total circulation (atc) Germany 100.0 10,434
6 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Industry magazine: Circulation and distribution analysis (continued)
Recipient structure analysis Survey method:
Share of actually 1. Method: Distribution analysis by file evaluation – total survey
Recipient groups distributed circulation 2. Population: atc 10,725 = 100 %
3. Sample: Total census
% Copies
4. Target person of the study: not applicable
Tile specialists 79.1 8,483 5. Study period: August 2020
Tile specialists with retail trade 4.3 461 6. Study conducted by: Rudolf Müller Media Group
Sales representatives 2.6 279
Tile wholesale 2.5 268
Developer 1.9 204
Building materials trade 1.6 172
Schools, universities 1.1 118
Actual total circulation (atc) 100.0 10,725
7 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Industry magazine: Topics and Schedule
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
1 18/12/2020 25/11/2020 02/11/2020 BAU 2021 Tiles, natural stone, mortar, decoupling sys- BAU
Construction chemicals: Novelties for tile laying tems, software, screeds, profiles and gutters, 11–16 January 2021, Munich
System providers: Product packages facilitate the work plasters, cleaning and care, subsurfaces, seals,
Tools: Professional equipment for the construction site tools, profiles
Tiles: More German manufacturers in Munich
Conflicts: Five tools for clarification and prevention
2 20/01/2021 06/01/2021 07/12/2020 SUBSURFACES Waterproofing, subsurfaces, laying mortar,
Reparability: Defective AIV on gypsum plasterboard building boards, insulation, screeds, tiles and
Substrate levelling: Risks and opportunities slabs, natural stone, cleaning and care, tools
Bonded bulk: Compensation under underfloor heating
Additional business: Screed laying for tilers
Other topics:
Object report: Special challenge canteen kitchen
3 17/02/2021 27/01/2021 07/01/2021 GALA-BAU Waterproofing, Tiles, natural stone, mortar, CEVISAMA
Base connection: Sealing at the transition between paved open space/building decoupling systems, screeds, profiles and gut- 08–12 February 2021, E-Valencia
Ceramic patio elements: In the thicket of regulations and installation methods ters, cleaning and care, subsurfaces Presentation of renovation prize
Horticulture and landscaping: Extra business for the tiler 05 March 2021, Cologne
Other topics:
AIV: Modern waterproofing slurries
BAU 2021: This was offered in Munich
4 24/03/2021 03/03/2021 01/02/2021 FACADE Subsurfaces, decoupling systems, waterproof-
DIN 18515: Notes on planning and execution ing, tiles and slabs, clinker strips, joint mortar,
Clinker bricks: Design variations of an evergreen natural stone, profiles, plasters, composite
Objects: Stylish shell as added value waterproofing, laying mortar
Other topics:
F+P Forum: Industry meeting in Cologne
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
8 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
5 21/04/2021 01/04/2021 01/03/2021 OUTDOOR COVERINGS: Tools, balcony profiles, building slabs, drainag-
Patios (and substrates): Living room in the greenery es, screeds, tiles and slabs, natural stone,
No complaints: Tips for correct installation cleaning and maintenance, bonded water-
Natural stone: Care tips before and after installation proofing, laying mortar
Other topics:
Surface structure: Requirements for increased chemical exposure
6 19/05/2021 28/04/2021 06/04/2021 DECOUPLING Waterproofing, laying mortars, decoupling sys-
Classification: Hard shell or soft cookie? tems, screeds, tiles and slabs, natural stone,
Surface preparation: When does decoupling make sense? cleaning and maintenance, plasters, fillers
Other topics:
Wall filling techniques: It does not always have to be tile
Crime scene construction site: When the water is next to the pool
7 23/06/2021 02/06/2021 03/05/2021 NATURAL STONE Natural stone, cleaning and care, floor drains, F+P Fliesen und Platten Forum
Steam diffusion: Well protected and breathable decoupling systems, epoxy resins, screeds, tiles 10–11 June 2021, Cologne
Crime scene construction site: Stained exterior flooring and slabs, joint mortars, profiles, quick screeds,
Installation: Materials science and systems composite sealants
Regional stones: Sustainable and up-to-date
Installation: What adhesive for what?
8 21/07/2021 30/06/2021 01/06/2021 WETROOM Building boards, sealants, software, decoupling
Bathroom renovations: Tips for floor-level showers systems, tiles and slabs, plasters, composite
Wellness area: Wall heating as an alternative waterproofing, laying mortars, natural stone,
Cement-bonded board: The perfect subsurface? screeds, wall heating systems
Shower walls: Problem case washed out joints
Other topics:
Management: How time-outs enhance leadership skills
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
9 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
9 25/08/2021 04/08/2021 01/07/2021 CERSAIE Tiles and slabs, profiles and gutters, laying
Tiles: New collections for the German market mortars, tools, building slabs, software, bond-
Software: Updates for tilers ed waterproofing
Suppliers: Profiles, rails & co.
Other topics:
Pourable rapid screeds: Advantages and drawbacks
10 22/09/2021 01/09/2021 02/08/2021 CONSTRUCTION IN EXISTING BUILDINGS Waterproofing, subsurfaces, building boards, CERSAIE
Impact sound insulation: Popular solutions for silent steps insulation, impact sound, tiles and slabs, pro- 27 September–01 October 2021, I-Bologna
Smart room temperature control: Moving on from cutting channels files, cleaning and care, laying mortar, under- MARMOMACC
Wall surface renovation: Levelling, sealing and decoupling in one step floor heating September 2021, I-Verona
Other topics:
Crime scene construction site: Cracks in concrete stone steps
11 20/10/2021 29/09/2021 01/09/2021 MORTAR Tiles and slabs, building slabs, decoupling sys-
Cement-based thin-bed mortars: Performance on the test bench tems, plasters, fillers, stretch ceilings, laying
Cement as a climate killer: What will the laying mortar of the future consist of? and grouting mortars
Grout: Differences, applications and requirements
Adhesive mortars: Which mortar for which application?
12 24/11/2021 03/11/2021 01/10/2021 TOOLS Software, screeds, tiles and slabs, fillers, com- UNICERA
Market report: Construction lamps overview posite waterproofing, laying mortars, profiles 02–06 November 2021, T-Istanbul
Ergonomics: Tools for your health and gutters, tools
Comparison: Wet versus dry cut
Other topics: Personnel management: Why employees need prospects
24/11/2021 03/11/2021 01/10/2021 Special supplement “Product of the year 2020”
Presentation of all products submitted to the readers‘ poll. Submission deadline: 17/09/2021
1 17/12/2021 24/11/2021 01/11/2021 DESIGN Tiles and slabs, natural stone, mosaic, mortar,
Mosaic: The noble stone decoupling systems, software, screeds, plas-
Report: Looking over the designer‘s shoulder ters, cleaning and maintenance, waterproofing
Architecture: The tile as a style element
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
10 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Price list no. 59, part 1 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats Colour:
Format Width x height in mm b/w (Euro) 4-coloured (Euro) Special colours (HKS, Pantone), per colour for all formats:������������������������������������������€ 1,400
1/1 188 x 267 5,060 8,470
Format surcharges:
1/2 188 x 131 3,370 5,680
92 x 267 Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price
1/3 188 x 87 2,380 3,940
Crossover advertisements: �������������������������������������������������������������������������������������no surcharge
60 x 267 Dimensions for printing documents: see ”Formats and technical data“
1/4 188 x 63 2,020 3,490
92 x 131 Discounts: Orders within 12 months.
44 x 267
1/8 188 x 30 980 2,020 Frequency discount scale Quantity discount scale
92 x 63 3x 5% 12 x 18 % 3 pages 5 % 12 pages 18 %
44 x 131 6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 %
9 x 15 % 9 pages 15 %
Placements
Combination discounts: All German-language specialist titles of the Rudolf Müller
Format 4-coloured (Euro)
Media Group can be combined with each other.
2nd cover page 9,310
Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page.
4th cover page 9,310 Orders within 12 months.
1/2 page 2 columns next to content 6,470
Junior page 6,470 Frequency discount scale Quantity discount scale
1/1 page advertorial * 10,200
4x 3% 18 x 15 % 4 pages 5 % 14 pages 15 %
6x 5% 24 x 18 % 6 pages 8 % 20 pages 18 %
1/2 page advertorial * 6,830 12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 %
For other binding placement specifications: 10 % surcharge on 4c price 15 x 10 %
* Guidelines and specifications for advertorial design are provided as required..
The combination discount scales override the respective object scales.
Free transfer of advertisements from the print magazine to the e-magazine The customer is entitled to the most favourable discount for him.
(smartphone, tablet, laptop, PC). Costs for linking to your desired target URL: € 160. Conditions for larger orders on request.
Inserts, classifieds and additional technical costs are not discounted.
11 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Price list no. 59, part 2 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Sections: Inserts*:
Per 1-column 44 mm wide line –– Printed matter, electronic data carriers and other items
Occasional advertisements����������������������������������������������������������������������������������€ 4.60 per mm –– Up to 25 g per thousand € 495.00
Agencies and vacancies��������������������������������������������������������������������������������������€ 4.60 per mm –– More than 25 g on request
Job-wanted adverts����������������������������������������������������������������������������������������������€ 2.30 per mm –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges
Box number fee domestic�������������������������������������������������������������������������������������������������� € 9.00 apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs
Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge on request.
Marketplace S (4c per 1-column, 30 mm high):��������������������������������������������������������������� € 125 * For technical information and required editions, see “Bind-ins” or “Inserts and tip-ins“.
Marketplace M (4c per 1-column, 60 mm high):������������������������������������������������������������� € 210
Marketplace L (4c per 1-column, 90 mm high):��������������������������������������������������������������� € 295 Payment terms: Payment within 10 days after invoice date with 2% discount,
within 30 days after invoice date net.
Bind-ins*: VAT ID No. DE 178716743
Bind-in (two-sided): Alternatively, the fee can be collected by direct debit after prior agreement.
Paper weight up to 150 g/m2 ����������������������������������������������������������������������������������������€ 7,350
Bind-ins over two pages on request Bank Details:
Sparkasse KölnBonn
Discount s. quantity discount scale – 1 sheet = 1 advertisement page, IBAN DE10 3705 0198 0056 0229 73
partial binding possible, prices on request BIC COLSDE33XXX
Tip-ins*: Examples of other formats and special forms of advertising can be found
–– Tipped-in postcards per thousand € 215 (with machine processing) on page 14.
–– Precise gluing on request (only manual processing possible)
–– Other items (after presentation of a sample) on request. For items with a height of
more than 2 mm up to max. 30 mm, additional charges apply in accordance with the
current rate of Deutsche Post AG
12 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Formats and technical specifications
Examples of advertisement formats and placement options
Magazine format: 210 x 297 mm, advertisement format details: Type area format, Net format, bleed format incl. 3 mm bleed allowances
2/1 page with crossover Data 1/1 page 1/2 Seite
1/1 1/2 Junior page 1/3
must be created for each page page page page
2-column 4-column 1-column
203 x 267 mm per page 188 x 267 mm 92 x 267 mm 188 x 131 mm 140 x 185 mm 60 x 267 mm
420 x 297 mm complete 210 x 297 mm 102 x 297 mm 210 x 146 mm 150 x 200 mm 70 x 297 mm
216 x 303 mm per page 216 x 303 mm 108 x 303 mm 216 x 152 mm 156 x 206 mm 76 x 303 mm
1/3 1/4 1/4 1/4 1/8 1/8 1/8
page page page page page page page
4-column 1-column 2-column 4-column 1-column 2-column 4-column
188 x 87 mm 44 x 267 mm 92 x 131 mm 188 x 63 mm 44 x 131 mm 92 x 63 mm 188 x 30 mm
210 x 102 mm 54 x 297 mm 102 x 146 mm 210 x 78 mm 54 x 146 mm 102 x 81 mm 210 x 45 mm
216 x 108 mm 60 x 303 mm 108 x 152 mm 216 x 84 mm 60 x 152 mm 108 x 87 mm 216 x 51 mm
13 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Examples of advertisement formats and placement options for special formats
Magazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances
Island Triangle L-format advertisement L-format- Title gate
advertisement advertise- over 2/1 page advert folder
ment Data must be created on 1/1 page
for each page
Min. format: 55 x 50 mm 210 x 297 mm 210 x 72 mm plus 210 x 72 mm (horizontal) 210 x 72 mm (horizontal) Fold-out title page;
Max. format: 55 x 100 mm 216 x 303 mm 72 x 297 mm (vertical) 72 x 297 mm (vertical) advertisement option on
216 x 78 mm plus 216 x 78 mm (horizontal) 216 x 78 mm (horizontal) the inside flap and the title
78 x 303 mm (vertical) 78 x 303 mm (vertical) page area covered by the
flap (formats on request)
Address field
Centre Centre Sleeve
advertisement advertisement
Address sheet
advertisement
The address sheet is
foil-wrapped together.
Width on request
60 x 297 mm 210 x 87 mm 210 x 193 mm Height: minimum 100 mm
66 x 303 mm 216 x 93 mm 216 x 199 mm maximum 200 mm
14 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Magazine format: 210 mm wide, 297 mm high, DIN A4 Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please
only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of
Printing and binding process: Offset/adhesive binding charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads.
Data transmission: Support: Warranty: We can only expose on the printing plate what is present in the data. We
pvia RM advertising portal: anzeigendisposition@rudolf-mueller.de cannot assume any liability for deviations in texts, illustrations and colours in particular.
Instructions RM advert verification portal Advertisement scheduling Please pay attention to possible optimisation notices that the RM advert verification
Video RM advert verification portal Telephone: +49 (0)221 5497-297 portal may show you.
via RM file exchange (from 30 MB) The correction of delivered data and/or their processing cause additional expenses,
which will be invoiced to you at cost.
Data formats: Please supply PDF/X-3 data only.
RM advert verification portal: The RM advert verification portal is a free verification
portal that allows you to check and transmit the data of all your advertisements in our
industry magazines.
Your print data will be checked for all parameters relevant to printing and you will
immediately receive a detailed report. The report tells you whether the file is printable or
whether there are options for optimising the output quality.
Fonts: Please make sure that the fonts are embedded in the PDF.
Graphics/images: Raster images should have a resolution between 250 and 300 dpi,
line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters
finer than 3%.
15 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Bind-ins
Before accepting and confirming the order, a binding sample, if necessary a blind sample Required circulation: 10,700 copies including allowance
with indication of size and weight, must be submitted. Minimum paper weight for 1
sheet 100 g/m2, multi-page bind-ins on request. Submission deadline: No later than 10 working days before the publication of the
Bind-ins must be designed in such a way that they are recognisable as advertisement, respective issue.
cannot be mistaken for the editorial part and may only advertise the product range of an
advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv-
printed on material other than paper can only be accepted after prior approval by the ered folded accordingly. The front of the bind-in must be marked. The type and design of
Post Office, which is to be obtained by the publisher. bind-in must be such that additional preparation and processing is not necessary. Diffi-
culties and additional folding and gluing work will be invoiced separately. In the case of
Formats: multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the
1 Sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high insertion direction. In all other cases, a difficulty surcharge must be calculated.
2 Sheet (= 4 pages) untrimmed 432 mm wide x 303 mm high
3 Sheet (= 6 pages) untrimmed 627 mm wide x 303 mm high Delivery address: K
LIEMO Printing AG, Hütte 53, B–4700 Eupen
4 Sheet (= 8 pages) format on request Delivery note: „F+P Fliesen und Platten“ issue …
quantity: … copies
2- and 4-page Fold (binding) 6-page Fold (binding)
3 mm 3 mm
303 mm untrimmed
303 mm untrimmed
297 mm trimmed
297 mm trimmed
216 mm 210 mm 216 mm 211 mm
untrimmed trimmed untrimmed
max. 200 mm
210 mm 208 mm
trimmed
3 mm 3 mm
Routing margin 3 mm 3 mm Routing margin 3 mm each
432 mm 627 mm
16 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry magazine: Inserts and tip-ins
Inserts: A condition for order acceptance and confirmation by the publisher is the sub- Required circulation: 10,700 copies including allowance
mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts
may only advertise the range of products of an advertiser. They must be designed in such Submission deadline: No later than 10 working days before the publication of the
a way that they cannot be mistaken for the text part of the magazine. The placement is respective issue.
done according to the technical possibilities.
Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product
Insert reference: An insert reference will be included free of charge in the advertise- samples on request, max. 30 mm height.
ment section.
Technical data: In the case of tip-in advertising media, the adhesive edges must lie in
Required circulation: 10,700 copies including allowance, split runs on request the direction of the magazine binding; at least 1 mm from the magazine binding and a
maximum of 48 mm from the closed magazine binding into the page (see sketch).
Submission deadline: No later than 10 working days before the publication of the Liability for position deviations up to a tolerance limit of 3 millimetres in all directions
respective issue. from the starting points cannot be assumed.
Format: Printed matter: loosely inserted, max. 205 mm x 290 mm
Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely
inserted, max. 30 mm height
Delivery address:
Technical data: Inserts are inserted loosely. They must consist of a single piece and not KLIEMO Printing AG
require any additional processing. Difficulties in processing and additional work (e.g. Hütte 53, B–4700 Eupen
folding) are invoiced separately. Inserts printed on material other than paper may be Delivery note:
Adhesive
Adhesive
Binding
Binding
accepted only after presentation of a binding sample to verify the processing and dis- „F+P Fliesen und Platten“ issue …
edge
edge
patch possibilities. If the insert consists of several sheets, it must be closed towards the quantity: … copies
magazine binding, i.e. in the insertion direction. ≥ 1 mm ≤ 48 mm ≥ 1 mm ≤ 48 mm
Tip-ins: Before accepting and confirming the order, the advertising motif must be sub- Insertion direction
Adhesion Adhesion
mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic on the front on the back
data carriers and other objects can only be accepted upon presentation of a binding
sample.
17 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Special object: F+P Yearbook, portrait
In brief: The F+P Yearbook shows the Advertising opportunities:
fascinating facets of a dynamic industry. Premium partner offer
Which events, minds and opinions were –– 1/1 page 4c, placement in the first book section (order entry determines the order of
the focus of the past year, which ideas placement)
and visions will shape the future. The F+P –– 1/1 page 4c, placement in the special section „Partners of the tile industry“ in the cen-
Yearbook documents the tile industry in tre of the book
words and pictures. –– 50 copies of the yearbook
Paketpreis��������������������������������������������������������������������������������������������������������������������������€ 3,910
Partner offer
–– “Partner of the tile industry“ in the centre of the book
Jahrbuch 2019 –2020 –– 20 copies of the yearbook
Rückblicke, Ausblicke und
Menschen 1/1 page 4c���������������������������������������������������������������������������������������������������������������������€ 2,360
1/2 page 4c���������������������������������������������������������������������������������������������������������������������€ 1,380.
F+P Fliesen und Platten
Technik, Gestaltung, Trends für Fliesenleger
All prices are exclusive of the applicable value-added tax.
RM Rudolf Müller
1
Advertising deadline: 01/03/2021
Publication date: 31/03/2021
Format: DIN A4
Size: approx. 130 pages
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
18 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Special object: F+P Readers‘ Choice Product of the Year, portrait
In brief: Every year F+P presents its read- Price: € 780 for each product submitted
ers with new products in six categories.
The products of the categories tiles, sub- All prices are exclusive of the applicable value-added tax.
surfaces and waterproofing, tile adhesives
and mortars, accessories, tools and soft- Participation conditions: All products from six areas that have either been improved or
ware will be published in a special sup- newly introduced in 2020 are eligible for participation. Each company can submit a max-
plement in F+P 12/2020 and on www. imum of three products per category.
fliesenundplatten.de and put to a vote.
The winners will receive the “F+P Read- Services:
er’s Choice Product of the Year” seal of –– Publication in the special supplement “Product of the Year 2020” and at
approval, which is very well known in the www.fliesenundplatten.de
industry. –– Readers’ vote
–– Winner’s seal for the three best placed in each category
Closing date: 19/10/2020
Publication date: 25/11/2020
Award ceremony: at the 12th F+P Forum 2021
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
19 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021 Website: Portrait www.fliesenundplatten.de In brief: The top address for the tile industry on the Internet and the online platform for F+P‘s range of digital information. The presentation includes current news, technical background information and tips on running a business. This is where the votes on the best products, specialist dealers and tile objects take place. Users help to determine the content by suggesting topics. Professionals in the tile industry will of course find all the articles of F+P media online, from current reports and archived specialist articles to in-depth dossiers, services and working aids. Target group: Tile, slab and mosaic layers, tile and building material dealers, planners and architects, manufacturers, plant and sales representatives Media Sales Service: Telephone: +49 (0)221 5497-922 mediasales.service@rudolf-mueller.de werben.rudolf-mueller.de 20 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021 Website: Usage data Access control: – Usage data: users: 16,798 (average per month for the period August 2019–July 2020) sessions: 18,477 (average per month for the period August 2019–July 2020) page impressions: 28,647 (average per month for the period August 2019–July 2020) Source: Google Analytics 21 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Website: Prices and forms of advertising, part 1
Display advertising Discounts: 12 weeks – 5 % 36 weeks – 15 %
Form of advertising Placement Format Price in Euro 24 weeks – 10 % 48 weeks – 20 %
(width x height in pixels) for 4 weeks
XXL super banner home 728 x 180 2,140 Further placements, formats and prices on request Individual sponsoring
heading
packages on request
Super banner home 728 x 90 1,950
heading
Cross-platform online campaigns are possible.
Skyscraper* home 120 x 600 1,890
heading All prices are exclusive of the applicable value-added tax.
Wide skyscraper* home 160 x 600 2,080
heading A visualisation of these and other forms of advertising with technical and
Content ad home 300 x 250 1,560 explanatory descriptions is available at https://werben.rudolf-mueller.de/
heading visualisierung-digitaler-werbemittel.
Billboard home 970 x 250 3,100
Floor ad home 1.200 x 200 2,440
Media Sales Service:
heading Telefon: 0221 5497-922
Fireplace home 3,210 mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
Homepage take over home 3,900
Data volume up to 100 KB
* not displayed on mobile
22 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Website: Prices and forms of advertising, part 2
Native advertising Your advantages:
Form of advertising Description Price in Euro –– You present yourself as a solution provider and expert in your respective field.
Your specialist article as an editorial contribution on the website. A –– You meet the users where they go to look for specialist information on their topics.
teaser text (max. 300 characters) on the home page or desired sec- –– Strengthen your company’s image and brand.
tion (marked as sponsored content) links to your specialist article. –– Expand your direct sales by generating leads.
Sponsored content 2,820
You provide text (6,000 characters) and images. The editorial staff
checks and edits.
–– Increase your reach through cross-media positioning of your content.
Uptime: 4 weeks, after that available in the archive. –– Your native advertising content will not be detected by AdBlockers.
Your product message in the look & feel of an editorial article on
the website. A teaser text (max. 300 characters) on the home page Further details: https://werben.rudolf-mueller.de/service
Advertorial or desired section (marked as advert) links to your advertorial. You 1,690
provide text and images - no editing by the editorial team.
Uptime: 4 weeks, after that available in the archive. Media Sales Service:
Microsites are ideally suited to presenting yourself to your target Telefon: 0221 5497-922
group as a competent partner on a specific topic younger cohorts. mediasales.service@rudolf-mueller.de
The articles come from you: Up to 5 extensive articles. Possible for- werben.rudolf-mueller.de
Microsite 6,780
mats: Texts, videos, downloads, image and audio files. Promotion
of the microsite via newsletter and social media.
Uptime: 6 months, extension possible.
All prices are exclusive of the applicable value-added tax.
Content is a decisive factor when planning digital campaigns. Our native advertising for-
mats enable you to position your content and solutions professionally edited in a special-
ist context. You can reach your target group on www.fliesenundplatten.de and the other
online platforms of the Rudolf Müller Media Group exactly where they go to find out
about products, developments and trends in the fields of design, construction and com-
merce.
23 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Website: Formats and technical specifications
File formats: GIF, JPG max. 100 KB Delivery address: anzeigendisposition@rudolf-mueller.de
HTML/HTML5 max. 100 KB
Delivery deadline: At least 10 working days before the start of the campaign;
The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is Native advertising formats at least 15 working days before the start of the campaign;
also possible. For physical ad media, all elements of the ad media, except externally microsites by arrangement
loaded libraries, videos, or fonts, should be combined in a single zip file. The total At delivery we require the necessary meta-information:
weight (please no more than 5 files for standard forms of advertising) should not exceed –– Booking period
120 KB (depending on the form of advertising). The location where the target URL is –– Advertising format
passed must be easy to find in the code. Ideally this should be done via a Javascript vari- –– Advertising schedule; otherwise standard rotation if several advertising media are
able with the name “clicktag”. supplied for a booking
The advertising media should be designed to play a fallback when a browser does not –– Contact details of the contact person
support a required feature. –– Click URL
Further information on the production and placement of HTML5 advertising materials
can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband Scheduling Media Sales:
Digitale Wirtschaft (BVDW) e.V. (in German). Telephone: + 49 (0)221 5497-297
The KB details specified for each advertising medium are maximum sizes and are under- anzeigendisposition@rudolf-mueller.de
stood as the total sum of all data defining the advertising medium (including files to be
reloaded, images, Flash, etc.).
24 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry newsletter: Portrait
Fliesen-Informationen-EXpress (Tile Information Express)
In brief: Every week, the F+P newsletter delivers the latest industry news, product news
and event dates directly to the screen and is sent to around 4,000 recipient addresses in
the tile industry.
Target group: Tile, slab and mosaic layers, tile and building material dealers, planners
and architects, manufacturers, plant and sales representatives
Frequency: weekly Thursdays
Delivery addresses: 3,923 (as of 07/08/2020)
Opening rate (unique): 30.96 % (as of 07/08/2020)
Advertising forms and prices
Price in Euro
Form of advertising Format
per dispatch
Text advertisement Headline max. 60 characters, text max. 400 characters plus link
Text advertisement Headline max. 45 characters, text max. 300 characters plus link
1,110
plus image Image 210 x 120 pixels
Banner 600 x 80 pixels Media Sales Service:
Editorial introduction by the editorial staff, integration of max. 5 Telephone: +49 (0)221 5497-922
contributions after consultation with the editorial staff, integra- mediasales.service@rudolf-mueller.de
Sponsored Infoletter 4,440
tion of company logo and photos. werben.rudolf-mueller.de
Dispatch date by arrangement.
Data volume up to 100 KB
All prices are exclusive of the applicable value-added tax.
25 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021
Industry newsletter: Formats and technical specifications
File formats: GIF, JPG, PNG max. 1 MB Delivery deadline: At least 5 working days before newsletter dispatch;
for Sponsored Infoletter at least 15 working days prior to the agreed date of dispatch
Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit- We require the necessary meta-information upon delivery:
ting the data! –– Booking period
–– Advertising format
The KB details specified for each advertising medium are maximum sizes and are under- –– Contact details of the contact person
stood as the total sum of all data defining the advertising medium (including files to be –– Motif name (optional)
reloaded, images, etc.). Please make sure to place all essential information in the start –– Click URL
screen of an animated banner, as since Microsoft Outlook 2007 only the first image is
played by default with animated GIFs. Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
Format of the newsletter: HTML, text or PDF anzeigendispostion@rudolf-mueller.de
Delivery address: anzeigendisposition@rudolf-mueller.de
26 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021 Event: F+P Forum, portrait In brief: The tile industry meets regularly in Cologne for the annual F+P Forum. The focus is on lectures, discussion rounds, the trade show and an evening event with award ceremonies. Venue: Komed, Mediapark Cologne Event interval: annually Next event: 10 and 11 June 2021 Participant structure: Tilers and experts Number of participants: 200– 300 persons Advertising and participation opportunities: Co-Sponsoring Support the event as sponsor in the context of editorial and promotional marketing: –– In the industry magazine, on the online platform, in the newsletter, etc. –– Logo appears in all event documentation –– Own booth in prominent position at the accompanying trade show Package price:������������������������������������������������������������������������������������������������������������������€ 9,250 Exhibitor at the trade show Trade show booth with an area of 3 x 2 m Price:����������������������������������������������������������������������������������������������������������������������������������€ 1,480 All prices are exclusive of the applicable value-added tax. Media Sales Service: Telephone: +49 (0)221 5497-922 mediasales.service@rudolf-mueller.de werben.rudolf-mueller.de 27 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021 Event: Renovation Prize, portrait In brief: Renovation Prize = 365 days + 360 degrees The Renovation Prize is the industry award for the categories wood, roof, metal, tiles, building maintenance and finishing. Every year, the jury of experts awards prizes for out- standing craftsmanship in renovation. As a partner of this high-profile event, you present yourself to your target group in front of a perfect backdrop and as a strong partner for challenging refurbishment projects! Or award your own special prize and make a craftsman of your choosing proud. Dates: From April 2021 to March 2022 Advertising and participation opportunities: Sponsoring������������������������������������������������������������������������������������������������������������������������€ 8,520 Your special prize ����������������������������������������������������������������������������������������������������������€ 15,000 All prices are exclusive of the applicable value-added tax. Have a look at the winning films of recent years at www.sanierungspreis.de. Media Sales Service: Telephone: +49 (0)221 5497-922 mediasales.service@rudolf-mueller.de werben.rudolf-mueller.de 28 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021 Event: FrauenZimmer, portrait In brief: The brand for women in the construction industry FrauenZimmer is the format of the Rudolf Müller Media Group that focuses on women in the construction industry. In addition to the big congress, which takes place every two years in Berlin (next date: 05-07 May 2022), we offer entrepreneurs, craftswomen and employees the opportunity to exchange ideas, take part in workshops and feel great with regional network meetings, also during the year! At six locations in early summer and autumn, our female speakers initially provide valuable impulses on current practical top- ics. Afterwards, the up to 30 participants network in the usual relaxed FrauenZimmer atmosphere and exchange their experiences. Look for yourself at www.frauenzimmer.live. Dates: –– May/June 2021 in Schwäbisch Gmünd, Erfurt and Ahrweiler: Enough with the lack of experts: This is how you win employees for your company! –– November/December 2021 in Cologne, Berlin and Münster: Digitalisation as an oppor- tunity: The use of digital systems to simplify processes on the construction site and in the office. Advertising and participation opportunities: Partner Network Meeting 2021��������������������������������������������������������������������������������������€ 6,500 Media Sales Service: Involvement in the communication around the 2021 network meetings: across all partici- Telephone: +49 (0)221 5497-922 pating media brands and channels, throughout the entire year 2021. At all meetings, the mediasales.service@rudolf-mueller.de option of a company representative participating in networking, including display of werben.rudolf-mueller.de information material. All prices are exclusive of the applicable value-added tax. 29 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Corporate media
In brief: Do you want to develop a customer medium or are you looking for an individu- Conveying competence with special prints: Your specialist articles in our magazine
alised communication solution? Then we can offer you a wide range of corporate media and articles about your company underline your competence. You can also use these
services. Examples from the portfolio: specialist articles for your own advertising
–– Print: Guidebooks, customer magazines, corporate books
–– Digital: Microsites, videos, apps, e-magazines The classic – as a print product
–– Events: Content conceptualisation and media support of digital and live events Circulation 4 pages (Euro) 6 pages (Euro)
–– Consulting: Market research, workshops 500 copies 890 920
1,000 copies 920 940
Your exclusive benefit: You determine the content goal. We support you in conceptuali-
5,000 copies 1,140 1,240
sation and implementation with our entire specialist media competence. We also offer
Paper: 115g/m², silk matt – Including copyright to distribute your prints
you high-quality target group penetration for the distribution of your finished customer
medium.
As Internet PDF – digital
Description Price (Euro)
–– Web-compatible file format (72 dpi) for integration on your website or for sending by e-mail
–– publication on the Internet and for distribution including authorisation for 360
–– Ideal in combination with print or print PDF
As print PDF – digital
Beschreibung Price (Euro)
–– High-resolution print file in PDF format for passing on to your own print shop
–– Unlimited print run; unlimited reprint right 940
–– Including authorisation to distribute your prints
All prices are exclusive of the applicable value-added tax.
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
30 ↑ back to overview RM Rudolf MüllerF+P Fliesen und Platten Media-Infos 2021 The brand world of the Rudolf Müller Media Group ausbaupraxis.de DD/H Das Dachdecker-Handwerk M&T Metallhandwerk & Technik bƒb barrierefrei bauen Der Zimmermann Motorist B+B Bauen im Bestand FeuerTrutz S+B Schloss- und Beschlagmarkt bmH bauen mit Holz F+P Fliesen und Platten SicherheitsMagazin BaumarktManager im immobilienmanager T|I Technische Isolierung BaustoffMarkt KlempnerMagazin T+A Trockenbau und Ausbau baustoff wissen.de 31 ↑ back to overview RM Rudolf Müller
F+P Fliesen und Platten Media-Infos 2021
Contacts
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
anzeigendisposition@rudolf-mueller.de
Programme:
Telephone: +49 (0)221 5497-205
red.fliesen@rudolf-mueller.de
Address: All orders are subject to the General Terms and Conditions of the Rudolf Müller Media
Verlagsgesellschaft Rudolf Müller GmbH & Co. KG Group for advertisements and other advertising media in magazines and their electronic
Stolberger Str. 84 editions as well as the General Terms and Conditions for the placement of advertising
D-50933 Cologne media in digital media. You can view and download these online at General Terms and
Conditions. We can also send them to you on request.
werben.rudolf-mueller.de
32 ↑ back to overview RM Rudolf MüllerYou can also read
