MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES

Page created by Randall Schwartz
 
CONTINUE READING
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
MEDIA
                                          KIT
2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES

                 TA B L E O F C O N T E N T S
                                     2
                      NIADA PARTNERSHIP OPPORTUNITIES

                                    3-4
                         USED CAR DEALER MAGAZINE

                                     4
                          AUCTION LISTING PACKAGES

                                     5
             BHPH DEALER MAGAZINE / NAAA ON THE BLOCK MAGAZINE

                                     6
                         USED CAR INDUSTRY REPORT

                                     7
                              DISPLAY AD SPECS

                                   8-11
                          NIADA.TV / LIVE STREAMING

                                   12-13
                   NIADA / NABD ONLINE DIGITAL ADVERTISING

                                   14-15
                     ONLINE PROGRAMMATIC ADVERTISING

                                     16
                             NIADA/NABD EVENTS

   NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                      1
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
NIADA PARTNERSHIP OPPORTUNITIES
GENERAL                         NATIONAL CORPORATE PARTNERSHIP LEVELS
INFORMATION
NIADA Member Services
offers two exclusive
partnership programs
designed to maximize your
exposure to our 15,750+           • M inimum Marketing Package               • Minimum Marketing Package
member dealers nationwide.           Investment totaling $100,000+               Investment totaling $75,000-$99,999
                                     which includes the Branding/                which includes the Branding/Licensing
The first opportunity is             Licensing fee of $20,000                    fee of $15,000
a four-tiered National            • Print Advertising Discount = 25%         • Print Advertising Discount = 20%
Corporate Partnership             • E xpo Booth Discount = 25%               • Expo Booth Discount = 20%
Program, NIADA’s most
prestigious partnership
level, with a minimum
combined annual branding/
licensing fee and member
marketing investment of           • Minimum Marketing Package                • Minimum Marketing Package
only $25,000.                        Investment totaling $50,000-$74,999         Investment totaling $25,000-$49,999
                                     which includes the Branding/Licensing       which includes the Branding/Licensing
The second is NIADA’s                fee of $10,000                              fee of $5,000
National Member Benefit           • Print Advertising Discount = 15%        • Print Advertising Discount = 10%
Program, whereby the              • Expo Booth Discount = 15%                • Expo Booth Discount = 10%
vendor partner must offer
a highly relevant or leading                          *No discounts on the “UCIR” print advertising
edge product/solution and
a corresponding unique          BENEFITS OF NATIONAL CORPORATE PARTNERSHIP
NIADA member product/           • U sage of NCP logo in all marketing       • Logo and company description/listing on
service discount or special        and advertising materials                    NIADA’s website and in the printed version
offer, along with a minimum     • S ignificant marketing investment            of the monthly NIADA Member Services
combined annual branding/          discounts of up to 25%                       Insert in Used Car Dealer Magazine (also
licensing fee and member        • U p to 25% off of NIADA Expo Booth           distributed at various expos throughout
marketing investment            • D iscounted registrations to NIADA’s         the year)
spend of $15,000.                  Annual Convention & Expo.                 • Free expanded listing in NIADA’s online
Besides the yearly              • F ree square on the NIADA Expo               Vendor Guide, with NCP designation and
minimum royalty and                Opening Night Scavenger Hunt Card            priority placement within the Vendor Guide
member marketing                • F ree NIADA membership list of            • Strategic market development/consulting
investments using NIADA’s          addresses and phone numbers                  services
various marketing and              upon request, and monthly new             • Assistance and strategic guidance
advertising media, both            member updates                               penetrating NIADA’s State Associations
programs also require a         • P riority placements in all of NIADA’s    • Monthly updates of NIADA membership
rigorous due diligence             marketing media                              contact information
assessment and application      • F irst rights to any new marketing        • Access to NIADA member business
process. Exclusive                 and/or sponsorships opportunities            intelligence data
partnerships are NOT               created by NIADA                          • Member education opportunities
permitted within industry                                                       including NIADA publication articles,
and vendor segments with                                                        webinars, NIADA.TV education series,
either program.                                                                 convention panels, etc.

Outlined here is a high level
overview of the National
Corporate Partner Program       NATIONAL MEMBER BENEFIT PROGRAM
and the National Member
Benefit Program.                  • Company must offer a significant
                                     discount to the NIADA Dealer Member
For more information or           • Yearly Branding Licensing Fee $4,000
to apply for an NIADA             • Yearly Minimum Marketing Package
partnership, contact:                Investment $11,000+
Jim Gibson                                               PROGRAM BENEFITS INCLUDE
Director of Business              • Usage of NMB logo in all marketing        • Free square on the NIADA Expo “Day 2”
Development                          and advertising materials                    Scavenger Hunt Card
703-996-6795                      • Marketing investment discounts            • NMB Logo recognition next to your
jim@niada.com                       of 10% off of print advertising.              online listing within the NIADA Vendor
                                  • Logo and boilerplate company                 Guide (NMB partners must pay for an
or                                   description/listing on NIADA’s website       expanded listing)
                                     and in the printed version of the         • Strategic marketing planning assistance
Troy Graff                           monthly NIADA Member Services             • Assistance and strategic guidance
AVP of Media Services                Insert in Used Car Dealer Magazine           penetrating NIADA’s State Associations
214-938-6578                         (also distributed at various expos        • Monthly membership contact
troy@niada.com                       throughout the year)                         data updates

       NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                          2
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
NIADA PARTNERSHIP OPPORTUNITIES • USED CAR DEALER MAGAZINE
UCD MAGAZINE                                                                                                                                                                    WWW.UCDMAGAZINE.COM

   new logo and look for 2021!
                                                                                                                                                                  CIRCULATION                    EDITORIAL CALENDAR
Used Car Dealer Magazine

                           • UCD Magazine is targeted
j a n u a r y 2 0 2 0 / V O L U M E 4 9 : N O .1
               The Official Magazine of National Independent                                                                                                                                     *2021 Tentative Editorial Calendar
                               to OVER 17,000 used motor
               Automobile Dealers Association
               www.usedcardealermagazine.com

                                                                                                                                                                                                 JANUARY (OTB)                          JULY (OTB)
                               vehicle dealer principals                                                                                                                                         1. Recalibrating Your Strategy for    1. D ata Security – Inside the Car
                               and subscribers nationwide                                                                                                                                            2021 (KAR Global)                  2. C ombating Fraud in the Digital
                               that comprise the NIADA                                                                                                                                           2. What to Look for in a DMS              Environment
                                                                                                                                                                                                     (CDK Global)                       3. NIADA President Profile (Staff )
     Start Your                membership.                                                                                USED CAR
                                                                                                                          DEALER
                                                                                                                          RACES
                                                                                                                          INTO 2020
                                                                                                                                                                                                 3. Dust Off Your 2008 Playbook
       Engines!            • Circulation breakdown:
                                                                                                                          WITH
                                                                                                                          A NEW

                                                                                                                                                                                                                                        AUGUST
                                                                                                                          LOOK AND

                                                                                                                                                                                                     (EFG Companies)
                                                                                                                          A NEW
                                                                                                                          BRAND

                                                                                                                          3J

          An Eventful Year
                               approximately 16,000
        A Year’s Worth of Event Ideas That Can
                                                                 Retail Ready
                                                          Justin Osburn Offers Five Keys to Help
                                                                                                     Getting in the Door
                                                                                                       How Small or New Dealerships                                                                                                     NIADA POST-CONVENTION
                                                                                                                                                                                                                                        SPECIAL ISSUE
                                                                                                                                                                                                 FEBRUARY
      Draw Attention, Create Goodwill and Serve          Your Dealership Break Through Its Ceiling   Can Find – and Keep – Competitive
                   the Community
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
USED CAR DEALER DISPLAY ADVERTISING RATES
    ALL RATES ARE PER INSERTION
                   INFORMATION                                                 1x            3x              6x          12x
        Rates shown are full color display ad rates
                                                               COLOR
                       COVER POSITIONS
                                                           FULL PAGE		 $3,585             $3,440        $3,360        $3,100
      Add 15% to the rates shown 12-time rates
                        (must purchase all 12 months)       2/3 PAGE 		 $2,910            $2,830        $2,760        $2,600
                                PAGES 3, 5, 9                1/2 PAGE		 $2,650            $2,590       $2,480         $2,355
      Add 10% to the rates shown 12-time rates               1/3 PAGE		 $2,130            $2,085        $2,035        $1,870
                        (must purchase all 12 months)
                                                             1/6 PAGE		 $1,815            $1,775        $1,680        $1,605
                    BELLYBAND WRAPS
                                            $4,500

                                            1x 6x 12x
              PRODUCTS & SERVICES     BLACK
             GUIDE CLASSIFIED
                      								RATES & WHITE           SIZE
                    • CLASSIFIED RATES ARE NON
                          				 COMMISSIONABLE                SQUARE          $200          $150         $100        1.75 X 1.75
         • BLACK AND WHITE
                           DISPLAY CLASSIFIEDS           RECTANGLE           $300          $250             $175     1.75 X 2.5   small
                                ONLY (NO LINERS)
                               				 RECTANGLE                               $400           $325         $250         3.5 X 2.5    large

NIADA/NAAA AUCTION
DIRECTORY LISTING PACKAGES
NAAA & NIADA have                  • 	Online at www.niada.com         Option A $840 Yearly                   Option B $695 Yearly
teamed up to provide all             along with a free hyperlink       (paid upfront for the year by          (paid upfront for the year by
NAAA member auctions a               to your auction website.          November 18, 2021 - $70/               November 18, 2021
huge discount on Used Car          • 	On NAAA’s website at            month)                                  - less than $58/month)
Dealer magazine’s monthly            www.naaa.com.                     • Full contact info                    • Full contact info
auction directory listings.        • 	Within the online version       • Up to five employee lines            • Up to three employee lines
The calendar year auction            of the magazine at                • All sale dates and times             • All sale dates and times
directory listing packages          www.ucdmagazine.com.               • Unlimited consignor notations        • Up to 10 consignor
include the following                                                  • Up to three color logos                notations
exposures:                                                                + NAAA logo                         • One color logo + NAAA logo
• 	Listings printed monthly                                           • Contract year is January
  in the printed version                                                  1 - December 31. All new
  of Used Car Dealer                                                      listings falling between those
  Magazine (distributed to                                                dates wil be pro-rated for the
  all NIADA dealer members                                                balance of the year.
  and all NAAA members                                                 • Full payment for year is due
  nationwide).                                                            in advance of directory listing
                                                                          being published.

WWW.UCDMAGAZINE.COM
• L EADERBOARD BANNER
 728X90 $500

• E XCLUSIVE BANNER 1
 200X200 $250

• E XCLUSIVE BANNER 2
 200X200 $250

• E XCLUSIVE BANNER 3
 200X200 $250

• E XCLUSIVE BANNER 4
 200X200 $250

             NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                                   4
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
BHPH DEALER MAGAZINE / ON THE BLOCK MAGAZINE
BHPH DEALER MAGAZINE                                                  WWW.BHPHDEALERMAG.COM
                                                                                                                                                                                                                      POWERED BY
                                                                                                                                                                                                                                                                                                                                                         MAGAZINE

• BHPH DEALER is the official bi-monthly        •B
                                                                                                                                                                                                                                                                                                                                                           BHPHdealermag.com

                                                    HPH DEALER will include real
                                                                                                                                                                                                                                                     SPECIAL
 p ublication targeted specifically for BHPH       s trategies, market analysis and tools to                                                                                                                                              BENCHMARK
                                                                                                                                                                                                                                                                       ISSUE
 dealers nationwide.                                 help the BHPH dealer community maximize                                                                                                                                                                                   | PAGES 6 - 18 |

                                                     the performance and profitability of their
• BHPH DEALER is a bi-monthly magazine,
                                                                                                                                                                                                                                    201
                                                                                                                                                                                                                                        9 YE
                                                                                                                                                                                                                                             AR
                                                                                                                                                                                                                                                IN R

                                                     dealerships.
                                                                                                                                                                                                                                                     EVI

                                                                                                                                                                                                                              BUY-
                                                                                                                                                                                                                                                         EW
                                                                                                                                                                                                                                                                           |   FIN
                                                                                                                                                                                                                                                                                   ANC

                                                                                                                                                                                                                             FINA HERE,PAY-H
                                                                                                                                                                                                                                                                                       IAL
                                                                                                                                                                                                                                                                                           PER
                                                                                                                                                                                                                                                                                               SPE
                                                                                                                                                                                                                                                                                                   CTI
                                                                                                                                                                                                                                                                                                       VE
                                                                                                                                                                                                                                                                                                          / DA

 published on the even months of the year.
                                                                                                                                                                                                                                                                                                               TA

                                                                                                                                                                                                                             PERSN CIA
                                                                                                                                                                                                                                  PECTLIV
                                                                                                                                                                                                                           FINANCIA
                                                                                                                                                                                                                                              ERE
                                                                                                                                                                                                                                         E / DAT
                                                  •B
                                                                                                                                                                                                                                   L REVI

                                                    HPH DEALER focuses on the financial
                                                                                                                                                                                                                                         EW / PERF
                                                                                                                                                                                                                            The follow                            ORMANCE

                                                                                                                                                                                                                                                A 201
                                                                                                                                                                                                                        financial         ing comm                                DATA
                                                                                                                                                                                                                       was proviinformatio             entar
                                                                                                                                                                                                                                                   n which y and the

                                                                                                                                                                                                                                                     9
                                                                                                                                                                                                                                    ded

• BHPH DEALER is distributed to over 12,000
                                                                                                                                                                                                                       Accou
                                                                                                                                                                                                                               ntants, by SGC Certi follows                         allowed
                                                                                                                                                                                                                                         Houston,          fied                               for larger
                                                                                                                                                                                                                        2019                         Texas Public                   allowance              dealers
                                                                                                                                                                                                                                                              .                    resulting for credi              to adjus
                                                                                                                                                                                                                     Here, was an intere                                                      in addit t losses down t their
                                                                                                                                                                                                                             Pay                                                  gains.
                                                                                                                                                                                                                     We saw Here deale sting year for                                                    ional

                                                    interests of used vehicle dealers, both
                                                                                                                                                                                                                                                                                          We                                ward           2019 was
                                                                                                                                                                                                                                                                                  aggressivedid see some bottom line
                                                                                                                                                                                                                    lenders the first signsrs across the Buy                                                                              We saw the numb
                                                                                                                                                                                                                                                                                 but they ly pursu             small                                             er
                                                                                                                                                                                                                    better slowing down of special country.                                 ultimately ing sales er dealers              BHPH a number of of bank merg
                                                                                                                                                                                                                            customers           , allow         finance          charge-offs                        and                          industry          banks            ers.
                                                                                                                                                                                                                   numb
                                                                                                                                                                                                                          er             to retur        ing for                vehicle       . Deale paid for it in growth             lowers             merg           that serve
                                                                                                                                                                                                                   programsof larger deale n to BHPH some                                              rs                higher         BHPH the number e, which ultim the
                                                                                                                                                                                                                                                                                profits quality resul continued to                             industry         of lende

 verified BHPH specific dealers & subscribers.
                                                                                                                                                                                                                  in an attemto lower           rs also            .A                    on                                            to obtain                                   ately
                                                                                                                                                                                                                                           intere         started              tightened each sale, ting in lower improve                         .
                                                                                                                                                                                                                                                                                                                                                          and make rs for the
                                                                                                                                                                                                                  had been pt to win              st rates                                                                                                            s capita
                                                                                                                                                                                                                                                             and              charge-off underwrit but coupled gross                                                           l harde
                                                                                                                                                                                                                 special losing to back customers gross                                     perfo       ing and         with the         Looki                                          r
                                                                                                                                                                                                                          finance.       new                                  seemed
                                                                                                                                                                                                                                                                                                                                     to a greatng forward

                                                     franchised and independent. Our magazine
                                                                                                                                                                                                                                                                                                                 impro
                                                                                                                                                                                                                 underwrit           Large car deale               they                 to pay rmance, this              ved                                 to
                                                                                                                                                                                                                impro        ing, resul r dealers rs and                                        off.              strategy          tax mone start with 2020, the
                                                                                                                                                                                                                      ved charg         ting in         tightened              2019                                                                          stron          year got
                                                                                                                                                                                                               impro                                                                                                               a scree y. Unfortunat g sales
                                                                                                                                                                                                                      ved charg e-off perfo flat sales, but                 BHPH was one of                                                  ching              ely,        and stronoff
                                                                                                                                                                                                                                                                                    industry,       the better                     pande            halt
                                                                                                                                                                                                                                   e-off perfo rmance.                      seeming                                                         mic hittin with an that all came g
                                                                                                                                                                                                                                                rmance This                            to
                                                                                                                                                                                                                                                                                                with many years
                                                                                                                                                                                                                                                                                                                       for        affect              g  the       unpre
                                                                                                                                                                                                                                                                                                                                                                          ceden to
                                                                                                                                                                                                                                                                           that have get a hand              deale         the            ing
                                                                                                                                                                                                                                                           also
                                                                                                                                                                                                                                                                                                      le on the rs finally        Collectionmany busin country, adver ted
                                                                                                                                                                                                              NOTES                                                       last few wrecked                       charg                        s and         esses             sely
                                                                                                                                                                                                                                                                                                 the                              mont
                                                                                                                                                                                                              FINAN TO                                                              years.                                                                          and
                                                                                                                                                                                                                                                                                            An intereindustry for e-offs hopinhs will be sales over the individuals

• BHPH DEALER MAGAZINE CONTENT
                                                                                                                                                                                                                     CIAL DATA                                                                          sting side the                              challe             next few       .

                                                     has a special focus on the BHPH, subprime
                                                                                                                                                                                                                                                                                                                                        g
                                                                                                                                                                                                                                                                                                                    note for     emerge dealers weath nging but here’s
                                                                                                                                                                                                            1. Finan
                                                                                                                                                                                                                     cial
                                                                                                                                                                                                              was prepa information            RATIO                                                                            wiser out the other er the storm
                                                                                                                                                                                                                                                                                                                                       for the
                                                                                                                                                                                                             the best red from                  (STATI           COMPAR                                                                         experienceside stron
                                                                                                                                                                                                                                                                                                                                                                      ger
                                                                                                                                                                                                                                                                                                                                                                          and
                                                                                                                                                                                                                       performing
                                                                                                                                                                                                                                                       STICS
                                                                                                                                                                                                                                                                SUPPL            ISONS                                                                       .             and
                                                                                                                                                                                                             dealer/ope
                                                                                                                                                                                                            the SGC rators in
                                                                                                                                                                                                                                                                      IED BY
                                                                                                                                                                                                                                                                              SGC CERTIF      : 2018-2
                                                                                                                                                                                                           of BHPH database
                                                                                                                                                                                                                                                                                          IED PUBLIC
                                                                                                                                                                                                                                                                                                       ACCO         019
                                                                                                                                                                                                                                                                                                             UNTA NTS)
                                                                                                                                                                                                           nation dealers

                                                     and specialty finance segments of a $345
                                                                                                                                                                                                                   wide.

 p rovides used vehicle professionals with
                                                                                                                                                                                                     2. The                                                                      COMBIN
                                                                                                                                                                                                             ratio
                                                                                                                                                                                                       financial and
                                                                                                                                                                                                                                                                                                ED BUY
                                                                                                                                                                                                                   inform                                                                                     HERE-PA
                                                                                                                                                                                                                                                                                                           BALANC Y HERE
                                                                                                                                                                                                      which               ation
                                                                                                                                                                                                               follow                                                                                                                                              2019
                                                                                                                                                                                                      has been          s
                                                                                                                                                                                                     for accur verified                                                                                             E SHE                                                             2018
                                                                                                                                                                                                                acy and
                                                                                                                                                                                                                                                                                                  (Inventory
                                                                                                                                                                                                                                                                                            Cost Of
                                                                                                                                                                                                                                                                                                     Vehicle X   Days) /  ET                                  AVERAG
                                                                                                                                                                                                                                                                                                                                                               BHPH
                                                                                                                                                                                                                                                                                                                                                                     E
                                                                                                                                                                                                                                                                                                                                                                                  AVERAG
                                                                                                                                                                                                    comparabi                                                                                                              Cost
                                                                                                                                                                                                                                                                                                    Vehicle Sales / Averag Of Vehicle
                                                                                                                                                                                                                                                                                                                                                            BENCH                        E
                                                                                                                                                                                                                                                                                                                                                                  MARK             BHPH
                                                                                                                                                                                                                  lity.                                                                                      Sales /         e               Sales
                                                                                                                                                                                                                                                                                                                     Averag Inventory Dollars                                   BENCH

  timely, informative industry news, analysis        billion a year industry.
                                                                                                                                                                                                                                                                                                                                                            51.89 days                MARK
                                                                                                                                                                                                3. Finan
                                                                                                                                                                                                          cial                                                                             Allowan                Vehicle e Inventory Dollars
                                                                                                                                                                                                                                                                                                                           Sales /                            7.42x             50.51 days
                                                                                                                                                                                                  combined results are                                                                             ce For       Total
                                                                                                                                                                                                                                                                                                          Bad Debts Assets / Total Total Assets              11.77x               7.35x
                                                                                                                                                                                                 and relate (dealer                                                                                                   / Finance       Liabilities            0.90x               12.03x
                                                                                                                                                                                                 affiliate), d finance                                                                      * FINANC                 Total Debt Receivables*                1.70x
                                                                                                                                                                                                                                                                                                      E RECEIVA                 / Total Assets                                   0.89x
                                                                                                                                                                                                applic      where
                                                                                                                                                                                                         able.                                                           COMBIN                   ALLOWA        BLES ARE
                                                                                                                                                                                                                                                                                                           NCE FOR        PRINCIP
                                                                                                                                                                                                                                                                                                                                                            23%                 1.61x
                                                                                                                                                                                                                                                                                        ED BUY      DOUBT      AL BEFORE
                                                                                                                                                                                                                                                                                                          FUL ACCOU
                                                                                                                                                                                                                                                                                                                                                            59%                 25%
                                                                                                                                                                                           4. Interc                                                                                           HER                   NTS                                                        63%
                                                                                                                                                                                             activi
                                                                                                                                                                                                   ompany                                                                                 INCOM E-PAY HER

  and expert advice empowering BHPH dealers
                                                                                                                                                                                                                                                                                                E STA                                                    2019
                                                                                                                                                                                                                                                                                                      TEMENTE
                                                                                                                                                                                                  ty has
                                                                                                                                                                                            eliminated   been                                                                                                                                                               2018
                                                                                                                                                                                                                                                                                                                                                       AVERAG
                                                                                                                                                                                           financial from the                                                                                                                                           BHPH
                                                                                                                                                                                                                                                                                                                                                              E
                                                                                                                                                                                                                                                                                                                                                                          AVERAG
                                                                                                                                                                                                                                                                                                               Bad
                                                                                                                                                                                           where information,                                                                                    Cost Of
                                                                                                                                                                                                                                                                                                           Vehicle Debts / Vehicle
                                                                                                                                                                                                                                                                                                                                                     BENCH
                                                                                                                                                                                                                                                                                                                                                           MARK            BHPH
                                                                                                                                                                                                                                                                                                                                                                                 E
                                                                                                                                                                                                  applic                                                                                                           Sales /
                                                                                                                                                                                                                                                                                                                            Vehicle Sales
                                                                                                                                                                                                                                                                                                                                                                        BENCH
                                                                                                                                                                                                         able.                                                                                           Gross Profit**                                                       MARK
                                                                                                                                                                                                                                                                                                   Operati              */          Sales                   24%
                                                                                                                                                                                                                                                                                                Interest ng Expense Vehicle Sales                           63%
                                                                                                                                                                                                                                                                                                          Expens         / Vehicle                                            29%
                                                                                                                                                                                                                                                                                                   Operati       e / Financi       Sales                   31%
                                                                                                                                                                                                                                                                                                            ng               ng Income                                        61%
                                                                                                                                                                                                                                                                                                   Financi Income / Vehicle                                20%               30%
                                                                                                                                                                                                                                                                                                           ng
                                                                                                                                                                                                                                                                                                    Compe Income / Vehicle Sales

  with the knowledge and expertise necessary
                                                                                                                                                                                                                                                                                                                                                          17%                20%
                                                                                                                                                                                                                                                                                               Recond nsation** /
                                                                                                                                                                                                                                                                                                       itioning         Vehicle Sales                     11%               15%
                                                                                                                                                                                                                                                                                                                Cost / Vehicle Sales                     18%                10%
                                                                                                                                                                                                                                                                                                                                Sales                10.20%                20%
                                                                                                                                                                                                                                                                                                                                                       8.5%             10.11%
                                                                                                                                                                                                                                                                                                                                                                         8.5%
                                                                                                                                                                                   12   BHPH
                                                                                                                                                                                               DEALE                                                                                              ***GRO        **COM
                                                                                                                                                                                                       R   → JUNE                                                                                          SS PROFIT     PENSAT
                                                                                                                                                                                                                                                                                                                                ION
                                                                                                                                                                                                                                                                                                                                    NOTES
                                                                                                                                                                                                                                                                                                                                          TO RATIO
                                                                                                                                                                                                                    2020                                                                                             IS NET
                                                                                                                                                                                                                                                                                                                            OF BAD EXCLUD ES       COMPA
                                                                                                                                                                                                                                                                                                                                             THAT OF

  to operate their businesses more profitably
                                                                                                                                                                                                                                                                                                                                   DEBTS                    RISONS
                                                                                                                                                                                                                                                                                                                                         AND FINANC   THE OWNER :
                                                                                                                                                                                                                                                                                                                                                     ING INCOM S
                                                                                                                                                                                                                                                                                                                                                         X = TIMESE

  and efficiently.

NAAA ON THE BLOCK MAGAZINE
ALL DISPLAY ADS INCLUDED IN THE ONLINE VERSION AT
UCDMAGAZINE.COM WITH HYPERLINK TO YOUR WEBSITE.
• NAAA’S ON THE BLOCK MAGAZINE                     • ON THE BLOCK provides NAAA members
 is the official bi-monthly publication of the     u pdates on association news and events,
  National Auto Auction Association targeted         local auction news, as well as auction safety
  to the remarketing and auto auction                and arbitration education, legal briefs, and
  communities nationwide.                            remarketing articles from experts and vendor
                                                     partners throughout the auction industry.
• ON THE BLOCK is a bi-monthly supplement
 o f Used Car Dealer magazine, published on       • ON THE BLOCK also takes great pride
  the odd months of the year.                       in recognizing and promoting local auction
                                                     community service programs nationwide. In
• ON THE BLOCK is distributed to all                the spirit of celebration, ON THE BLOCK also
 1 6,000+ dealer members of NIADA, and              promotes the many scholarship award winners
  all 1,400+ members of the National Auto            and achievements of their fellow auction
  Auction Association.                               members, staff and families.

2021 NAAA ON THE BLOCK MAGAZINE AND
BHPH DEALER MAGAZINE DISPLAY AD RATES
AD SPACE		 PER INSERTION                  NAAA OTB MAGAZINE can also be viewed online at
FULL PAGE $2,200                          www.niada.com/naaa_on_the_block_magazine.php
                                          ➢
2/3 PAGE  $1,950                          BHPH DEALER MAGAZINE can also be viewed online at
                                          WWW.BHPHDEALERMAG.COM
HALF PAGE $1,600
 1/3 PAGE       $1,150

BHPH CORNER COVER PACKAGE: $4,000
includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column.
(750-800 words)
                                                                                                                                                Advantage GPS
                                                                                                                                             puts obsolete to slee

2021 AD SPACE RESERVATION
                                                                                                                                                                  p.

& ARTWORK DEADLINES                                                                                                                                                                       Enter to Win a
                                                                                                                                                                                           Pocket Bike!

                                                                                                                                                                                               #209

    JANUARY		              OTB		 11/4/21               12/11/21                                                                                                Innovative features:

                                                                                                                                                                     Smarter.
                                                                                                                                         AI predictive analytics
                                                                                                                                         stops data. Tamper and reporting. Interactive dashboard

    FEBRUARY              BHPH		 1/4                      1/11
                                                                                                                                                               alerts.                               . Top
                                                                                                                                               device, any company. Ride share warnings. Access to any
                                                                                                                                                                       Ask about engine
                                                                                                                                                                                        diagnostics.
                                                                                                                                                                                                                                                                                                                                                                            m

                                                                                                                                    Locate on demand.           Faster.                                                                                                                                                                           m | info@
                                                                                                                                                                                                                                                                                                                                                             stars-
                                                                                                                                                                                                                                                                                                                                                                      gps.co

                                                                                                                                                       Rapid repo portal.                                                                                                                                                           stars-
                                                                                                                                                                                                                                                                                                                                            gps.co
                                                                                                                                      Intelligent impound                 Email dashboard                                                                                                                               70 | www.
                                                                                                                                                          lot automation. Ask             analytics.                                                                                                             28-47
                                                                                                                                                                              about VIN Verified!                                                                                                          877-8

                                                                                                                                                              Stronger.

    MARCH		                OTB		 1/29                     2/8
                                                                                                                                         100% 4G LTE since
                                                                                                                                                           2017. Integrated                                                                                                                                                             L S
                                                                                                        4G LTE                                  management. Find              APIs. Intelligent                                                                                                                                      TA N D
                                                                                                    Hard-Wired Evo                                                  a certified repo agent. power                                                                                                                                 TO TIOON                                        The most,
                                                                                                                                                      Ask about DMS integration                                                                                                                                                    LU EY                                               aave
                                                                                                                                                                                                                                                                                                                                 SO D B
                                                                                                                                                                                                                                                                                                                                                                                 Innov and
                                                                                                                                                                                   s.                                                  4G LTE                                                                                                                                  Comp
                                                                                                                                                                                                                                                                                                                                                                                    lete, on
                                                                                                                                                                                                                                                                                                                                 AN
                                                                                                                                                                                                                                                                                                                                                                                      Soluu
                                                                                                                                                                                                                                   Wire-Free Revo                                                                                                                               Total automoove
                                                                                                                                                                                                                                                                                                                                                                                 used       today.
                                                                                                                                                                                                                                                                                                                                                                          in the    t place
                                                                                                                                                                                                                                                                                                                                                                               marke

                                                                                                                                                                                                                                                                                                                                                                                    RS GPS

    APRIL		               BHPH		 2/26                     3/8
                                                                                                                                                                                                                                                                                                                                                                        H STA
                                                                                                                                                                 Wake up to tomorro                                                                                                                                                                   GPS WIT
                                                                                                                                                                                                                                                                                                                                                                                               es
                                                                                                                                                                                    w’s technology today.                                                                                                             N                 JUST                                      aaon
                                                                                                                                                                                                                                                                                                                                                                                       Servic s
                                                                                                                                                                                                                                                                                                                                                                       nal Install on all
                                                                                                                                                                                                                                                                                                                                                                                           Locate

                                                                                                                                                                                                                                                                                                            RE THA
                                                                                                                                                                                                                                                                                                                                                                  Naao       Status       ycs
                                                                                                                                                                                 Call 1-800-553-7031                                                                                                  GET MO TOW/IMPOUND
                                                                                                                                                                                                                                                                                                                                                                  Real Time sive Analy
                                                                                                                                                                                                                                                                                                                                                                         rehen
                                                                                                                                                                                                      or
                                                                                                                                                                                                                                                                                                                                                                   Comp Applicaaon non
                                                                                                                                                                                                                                                                                                                                                                         e
                                                                                                                                                                      visit AdvantageGPS.                                                                                                                       NAL                                                Secur            Reten
                                                                                                                                                                                                                                                                                                                                                                          lete Data LTE CatM
                                                                                                                                                                                                                                                                                                                          G:       tow
                                                                                                                                                                                                                                                                                                          NATIO     TORINcross the   d
                                                                                                                                                                                           com/Features
                                                                                                                                                                                                                                                                                                                                                                    Comp        4G
                                                                                                                                                                                                                                                                                                          LOT MONI es       be noofie                                                         are
                                                                                                                                                                                                                                                                                                           If your
                                                                                                                                                                                                                                                                                                                   vehicl will
                                                                                                                                                                                                                                                                                                                       you                                          The Latest & Hardw
                                                                                                                                                                                                                                                                                                            lot gates,                           :                          ology
                                                                                                                                                                                                                                                                                                                    iately           CTION                           Techn
                                                                                                                                                                                                                                                                                                             immed             PROTE our                                               Longest
                                                                                                                                                                                                                                                                                                                                                                                         &
                                                                                      Advantage-ad-NABD-                                                                                                                                                                                                                D SKIP 00 with                                          Original Partner
                                                                                                                                                                                                                                                                                                                                                                                   NCP

    MAY		                  OTB		3/26                      4/9
                                                                                                        ProgramGuide-8.75x1                                                                                                                                                                                      ANTEE
                                                                                                                           1.25.indd 1                                                                                                                                                                       GUAR t up to $10,0
                                                                                                                                                                                                                                                                                                                            tee
                                                                                                                                                                                                                                                                                                              Collec ry guaran
                                                                                                                                                                                                                                                                                                              recove                          er’s
                                                                                                                                                                                                                                                                                                                               S:      custom
                                                                                                                                                                                                                                                                                                                       ALERT       your a crash
                                                                                                                                                                                                                                                                                                               CRASH       d when ed in
                                                                                                                                                                                                                                                9/4/19 9:11 PM                                                 Get alerte
                                                                                                                                                                                                                                                                                                                       e gets
                                                                                                                                                                                                                                                                                                                              involv
                                                                                                                                                                                                                                                                                                                                                                                 Givea
                                                                                                                                                                                                                                                                                                                                                                                      way:
                                                                                                                                                                                                                                                                                                                vehicl                                                  end Trip
                                                                                                                                                                                                                                                                                                                                                                    Week       /paradise
                                                                                                                                                                                                                                                                                                                                                        our 2019
                                                                                                                                                                                                                                                                                                                                                             s.com
                                                                                                                                                                                                                                                                                                                                                   .stars-gp
                                                                                                                                                                                                                                                                                                                                               Enter
                                                                                                                                                                                                                                                                                                                                                www

    JUNE		                BHPH		 4/26                     5/7                                                                                                                                                                                Turning wholesale
                                                                                                                                                                                                                                                               auto
                                                                                                                                                                                                                                             sourcing upside
    JULY		                 OTB		5/28                      6/8                                                                                                                                                                                                down.

    AUGUST		              BHPH		 6/28                     7/9
    SEPTEMBER              OTB		7/27                      8/9
    OCTOBER		             BHPH		          8/27            9/9
    NOVEMBER               OTB		9/24                     10/8
                                                                                                                                                                                                                                     DEA LER-ONLY. ONS
                                                                                                                                                                                                                                                                                                                                 ITE. ON-D EMA ND.
    DECEMBER              BHPH		 10/25                    11/8
                                                                                                                                                                                                                                                                                                                                  SIGN UP NOW
                                                                                                                                                                                                                                                                                                                                 1-800- 553-40 70
                                                                                                                                                                                                                                                                                                                                 ACVAuctions.com

            NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                                 5
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
NIADA USED CAR INDUSTRY REPORT WWW.NIADA.COM/PUBLICATIONS.PHP
                                                   NIADA USED CAR INDUSTRY REPORT
                                                   AD DISPLAY RATES
                                                                                                              SECTION 01

                                                                                                                                                                                     RSHIP DATA
                                                                                                                                                                                                                                                                                                                                                                                     SECTION
                                                                                                                                                                                                                                                                                                                                                                                                      08
                                                                                            BE
                                                                                  NIADA MEM
                                                                                                                                                                                                                                                                                      400
                                                                                                                                                                                                                                                                             ers sell

                                                                                                                                                                                                                                                                                                                                                                DON’T S
                                                                                                                                                                                                                                                                     r memb
                                                                                                                                                                                                                                                           our deale

                                                   BACK COVER
                                                                                                                                                                                                                                                  • 73% of           year.
                                                                                                                                                                                                                                                         or less per       rs are doing

                                                                                                                                                                                                                                                                                                                                                                YOU DOLO
                                                                                                                                                                      allow                units
                                                                                                                                                            ation to                                  member
                                                                                                                                                                                                                deale

                                                                                                                                                                                                                                                                                                                                                                          EM
                                                                                                                                                                                        • NIADA                          ll. The
                                                                                                                                            nt that inform        with those                                ially overa        annual

                                                                                                                                                                                                                                                                                                                                                                      N’T KNOOWNEY ON ACCIDEN
                                                                                                                                 We prese your operation              s                     better financof dealers with was down
                                                                                                                                           are               rs acros
                                                                                                                 conducts      you comp member deale                                         percentage than $1 million sales in
                                                                                                      r, NIADA           ing             A              it to gauge
                                                                                                                                                                      your
                                                                                                                                                                                                         less
                                                                                       Each quarte members, cover              of NIAD
                                                                                                                                           ry and use                                         sales of                 reported
                                                                                                                                                                                                             dealers           million and

GENERAL INFORMATION
                                                                                             y of its              ess data     the count e.                                                   while moremillion, $2.5-5
                                                                                     a surve       ic and busin ing
                                                                                                                                 performanc

                                                                                                                                                                                                                                                                                                                                                                                              TS
                                                                                     demography of topics cover data.

                                                                                                                                                                                                                                                                                                                                                                                ABOUT
                                                                                                                                                                    survey:                    the $1-2.5       ranges.

                                                   $4,200
                                                                                      on a variet ic and business                                        gs of the        rise.                 $5-10 millionincreases in
                                                                                                                                                                                                                               the
                                                                                                                                                                                                                                                                                                                                                             ACC IDE
                                                                                                                                              the findin       is on the
                                                                                       demograph                                    Among         Pay Here ) of NIADA’s                                   were                using GPS                                                                                                                                  NT HIS
                                                                                                                                            Here-                                              • There          of dealers
                                                                                                                  are                • Buy          half (51.3%                                   percentage selling warra
                                                                                                                                                                                                                                 nties/                                                                                                                                         TOR Y
                                                                                                        y results                      More than ers said                                                                           pre-owned                                                                                                                                              IS THE
                                                                                           The surve six key data points                                                     rs have               devices
                                                                                                                                                                                                            and
                                                                                                                                                                                                                         certified                                                                                                                                                                #1 THI
                                                                                                      by                  rs            dealer membA member deale 63%                                       contracts, arket products.                                                                                                                                                                   NG
                                                                                        enhanced A member deale                                  NIAD             yees, and                         service                                                                                                                                                                                                                      CO NSU
                                                                                                                                       • 82% of                                                               and afterm

• This all-inclusive annual report debuts
                                                                                                                                                                                      nt
                                                                                         from NIAD more than 9,400                                    10 emplo            6.3 perce                  vehicles                                                                                                                                                                                                                                 ME RS
                                                                                                    from                   A’s           fewer than than five. Just                                                                                                                                                                                                                                                                                       WA NT
                                                                                          derived records in NIAD 100%                                                                                                                                                                                                                                                         Accide
                                                                                                                           a              have fewer than 20.                                                                                                                                                                                                                         nt
                                                                                           confirmed data, providing
                                                                                                                                           have more
                                                                                                                                                                                                                   Business
                                                                                                                                                                                                             s in 2019                                                                                                                                                         #1 thin History is                                         On ave
                                                                                                                                                                                                       Year2018
                                                                                                                                                                                                                                                                                                                                                                                                                                         or dam rage, a reporte
                                                                                           InfoGroup level in the data’s                                                                         of                                                                                                                                                                                                the
                                                                                                                                                                                                                                                                                                                                                                              shoppeg used car
                                                                                                   ence                                                                          Num      ber      p

                                                                                                                                                                                                                                                                                                                                                                                                                                         value ofage event red d accident
                                                                                            confid                                                                                        Infogrou

                                                                                                                                                                                                                                                                                                                                                                             vehicle rs look for
                                                                                                                                                                                  Source:
                                                                                            validity.

                                                   INSIDE FRONT COVER
                                                                                                                                                                ?
                                                                                                                                                           ness2018                                                                                                                                                                                                                              in                                               a used       uce

   yearly at NIADA'S National Policy Conference
                                                                                                                                                   Busi                                                                                                                                                                                                                              history
                                                                                                                                                                                                                                                                                                                                                                                                                                                         car by s the retail
                                                                                                                                                                                                   2019

                                                                                                                                       re of Your
                                                                                                                                                                                                                  won’t
                                                                                                                                                                                                                                                                                                                                                                                            .
                                                                                                                                                                                                                                            50
                                                                                                                                                      Survey                                     Note: Numbers
                                                                                                                                                                                                             up to 100%
                                                                                                        is the     Natu    Source:
                                                                                                                                   NIADA
                                                                                                                                               Member
                                                                                                                                                                                            necessa
                                                                                                                                                                                                    rily add
                                                                                                                                                                                                             can choose.                    45
                                                                                                                                                                                                                                                                                                                                                                                                                                                                $500.
                                                                                             What
                                                                                             (Percent
                                                                                                      age of
                                                                                                             Respond
                                                                                                                     ents)
                                                                                                                                                                                               more
                                                                                                                                                                                                   dealers
                                                                                                                                                                                           because than one category
                                                                                                                                                                                                                                             40

                                                                                               70                                                                                                                                                35

                                                                                                                                                                                                                                                                                                                                                                                                                                                                             $2,100
                                                                                                                                                                                                                                                 30

   in Washington D.C. at the end of September
                                                                                                60
                                                                                                                                                                                                                                                  25

                                                    $3,950
                                                                                                                                                                                                                                                      20
                                                                                                                                                                                                                                                                                                                                                                                                                                                          $300
                                                                                                    50

                                                                                                                                                                                                                                                                                                                                                     49.9%
                                                                                                                                                                                                                                                                                                                                             41.1%
                                                                                                                                                                                                                                                      15

                                                                                                                                                                                                                                                                                                                            12.7%
                                                                                                                                                                                                                                                                                                                    15.7%
                                                                                                                                                                                                                                                                                                       22.4%
                                                                                                     40
                                                                                                                                                                                                                                                                                                                                                                                                                                   $250

                                                                                                                                                                                                                                                                                               20.4%
                                                                                                                                                                                                                                                       10

                                                                                                                                                                                                                                                                                 15.0%
                                                                                                                                                                                                                                                                         22.8%
                                                                                                                                                                                                                                                           5
                                                                                                                                                                                                                                                                                                                                               16+ years
                                                                                                         30                                                                                                                                                                                                           11-15 years

                                                                                                                                                                                                                                   5.2%
                                                                                                                                                                                                                           5.0%
                                                                                                                                                                                                                                                                                                  6-10 years

   and is mailed the first week of October to
                                                                                                                                                                                                                                                           0

                                                                                                                                                                                                                   25.3%
                                                                                                                                                                                               4.7%

                                                                                                                                                                                                          22.8%
                                                                                                                                                                                    7.4%
                                                                                                                                                                                                                                                                          1-5 years

                                                                                                                                                                            7.1%
                                                                                                          20

                                                                                                                                                                                             3.1%
                                                                                                                                                                24.7%
                                                                                                                                                       26.8%
                                                                                                                                               51.3%
                                                                                                                                                                                                                                  Parts

                                                                                                                                       46.3%
                                                                                                                                                                                             SECTION                                                                                  s

                                                                                                                               62.3%
                                                                                                              10                                                                                                Service            Dept.

                                                                                                                                                                                                                                                                         of Employee2019

                                                                                                                      73.1%
                                                                                                                                                                                               Leasing            Dept.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  value of
                                                                                                               0                           BHPH
                                                                                                                                                        Wholesal
                                                                                                                                                                        e       Rental
                                                                                                                                                                                                                      10                          Num     ber      p
                                                                                                                                                                                                                                                                                          2018
                                                                                                                                                                                                                                                                                                                                                                     As ma
                                                                                                                                                                                                                                                                                                                                                                           ny as                                                                                             impact
                                                                                                                                                                                                                                                                                                                                                                        on the 40% of veh
                                                                                                                                                                                                                                                          Infogrou

                                                                                                                                        WHAT’
                                                                                                                          Retail                                                                                                                  Source:

                                                   INSIDE BACK COVER
                                                                                                                                                                                                                                                                                                                                                                               road          icle

   all 16,000+ NIADA members. Additional
                                                                                                                                                                                                                                                                                                                                                                           accide have had ans

                                                                                                                                       IN 2020S?SHAPING CAR BU
                                                                                                                                                                                                                                                      70

                                                                                                                                       Loca  tion2019s
                                                                                                                   Mult     iplep         2018                                                                                                         60                                                                                                                         nt or dam
                                                                                                                                                                                                                                                                                                                                                                                            age.
                                                                                                                           Infogrou
                                                                                                                   Source:
                                                                                                                                                                                                                                                           50
                                                                                                                                                                                                                                                                                                                                                                                      SECTION 09
                                                                                                                                                                                                                                                                                                                          YING
                                                                                                                    100
                                                                                                                                                                                                                                                               40
                                                                                                                     90

   distribution at several industry events,                                                                                                                                                                                                                                                                                                                               HOLD THE PHONE:OF ENGAGEMENT
                                                                                                                      80

                                                                                                                                                                                                                                                                                                                                                      8.5%
                                                                                                                                                                                                                                                                30

                                                                                                                                                                                                                                                                                                                                     11.2%
                                                   $3,850

                                                                                                                                                                                                                                                                                                                                                              6.3%
                                                                                                                                                                                                                                                                                                                             10.1%
                                                                                                                       70
                                                                                                                                       UN DER
                                                                                                                          60                             STA ND                                                                                                     20

                                                                                                                                                                                                                                                                                                                  19.5%
                                                                                                                                                                                    ING TOD

                                                                                                                                                                                                                                                                                                          18.6%
                                                                                                                                                                                                                                                                                                                                                                          THE NEW RULES

                                                                                                                                                                                                                                                                                              63.0%
                                                                                                                                                                                                                                                                                      62.7%
                                                                                                                           50
                                                                                                                         Since                                            AY’ S INC                       10                                                                                                                                                 20+
                                                                                                                                 2018, we’v                                               REA SIN
                                                                                                                                                                                                                                                   10-19
                                                                                                                   40
                                                                                                                        digital                  e analy                                                                             5-9
                                                                                                                                 path                       zed the                                    GLY0 DIG

   conventions & trade shows throughout
                                                                                                                           car shop to purchase
                                                                                                                                                                                                                        1-4
                                                                                                                    30of

                                                                                                                                                                                                         5.1%
                                                                                                                                                                                                                   ITA L PAT

                                                                                                                                                                                                3.9%
                                                                                                                                      pers. This           of thou                Wha                                                                                                                                                                                                                                                                                                dealerships in

                                                                                                                                                                            94.9%
                                                                                                                      wanted                                                                                                      H
                                                                                                                                                      year, we sands car t we found                                                                                                                                                                                                                                                                                connect with car
                                                                                                                                                                                                                                 WhTO
                                                                                                                     20

                                                                                                                                                               96.1%
                                                                                                                                 to dig
                                                                                                                     COV
                                                                                                                      10     ID-19 data into the pre-              multiple          buye            is that
                                                                                                                                                                                 shoppingrs aren’t expe
                                                                                                                                                                                                             today’s                     enPURsearch  CHA SE
                                                                                                                                                                                                                                                                                                                 been        you’re not alone.    of TrueCar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   today’s digital world.the findings we
                                                                                                                    pass    ively         from               and locations
                                                                                                                                                   our surve post-
                                                                                                                                               single
                                                                                                                                                                                their vehic. Since many rts on car
                                                                                                                                                                                                                                moonlinre   thaarch          ing for                    The phone has always                   In a recent survey    that reaching
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Here are some of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       learnings can help
                                                                                                                                                                                                                                                                          a use a salesperson’s most valuable
                                                                                                                       0
                                                                                                                   partnersh tracked location                   ys and                                                                   e rese   n 50%                                                                      dealers, 80% declared                                                                                                                  uncovered. These approach and
                                                                                                                                                                                                                               car                                      the tim d tool
                                                                                                                                              digital
                                                                                                                  shopping ip with GfK                   beha                   canMchan les every fiveonly replace              optiosho                ing andof                     car,in the quest to engage with                   by phone has become                                                                                                        you modernize your car buyers,
                                                                                                                                                                                                                                with the ppe
                                                                                                                                                                                                                                         ns acro
                                                                                                                                                   to see vior                                                                                                                                                      However, customers we decided to get

                                                   FULL PAGE
                                                                                                                                                                                                                                                                    comp
                                                                                                                                                                                                                                            goal of rs will
                                                                                                                                                                      in IADA.CO           ge betw                                                ss mult
                                                                                                                                 journey                                                                      year
                                                                                                                                                                                                                              rep                                    cones—a e, customers
                                                                                                                                                                                                                                                             iple devic aring          used and close sales.                                                                                                                                                        effectively reach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      more

   the year. This report will also be available
                                                                                                                                                                               a resu               een purc s, a lot                orte
                                                                                                                                                                     WWW.N
                                                                                                                                             has             how|the                  lt, the                                                                                                                                 harder. So
                                                                                                                                       USED CAR     evolv
                                                                                                                                                 INDUSTR
                                                                                                                                                         Y REPORT
                                                                                                                                                            ed.               five week       proc ess take    hase s. As      vehic   le at  d  accfindinidegnts a relia sidller car if it feels like connecting
                                                                                                                                                                                                                                                                                                                  with your
                                                                                                                                                                                                                                                                                                                              a better understandin
                                                                                                                                                                                                                                                                                                                                                    g of how
                                                                                                                                                                                                                                                                                                                                                             to                                                                                                     right now.
                                                                                                                Car6shop
                                                                                                                          | 2020 NIADA                                       of time s for most.
                                                                                                                                                                                                       This
                                                                                                                                                                                                             s arou
                                                                                                                                                                                                                    nd        comfortab a price poin
                                                                                                                                                                                                                                                               t they.’re
                                                                                                                                                                                                                                                                          ble              s with
                                                                                                                                                                                                                                                                                       shoppers     by phone has becomepast, prospective buyers preferred
                                                                                                                                                                                      for shop                                               le with.                                                      than in years
                                                                                                                               pers have                                                        pers to leaves lots                                                                    more challenging
                                                                                                                                                 a lot of                                                 spend              All data
                                                                                                                                                                                                                 hours                from CarGu
                                                                                                                                                              decision                                                   44 |2018                   rus Buyer
                                                                                                               Where
                                                                                                                         to buy,                                            s to mak                                          2020-2020
                                                                                                                                                                                                                                   NIADA USED                   Insight
                                                                                                                                                                                         e                                                                              Reports,

   for purchase online to all non-members
                                                                                                              even the             which                                                                                                        CAR INDUST
                                                                                                                           price they’ make they prefe                                                                                                      RY REPOR

                                                   $3,650
                                                                                                             consumer                                                                                                                                                T | WWW.
                                                                                                                                        re willin                 r,                                                                                                          NIADA.COM
                                                                                                                          s                         g to pay—
                                                                                                             make befor have a lot of

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  11X
                                                                                                                                              decisions
                                                                                                            so many e purchasing
                                                                                                           begin the
                                                                                                                       choices
                                                                                                                                  to navig
                                                                                                                                             a vehic
                                                                                                                                                            to
                                                                                                                                                       le. With                                                            66%
                                                                                                                                                                                                                                                                                 53%
                                                                                                                        research            ate, shop

   throughout the year at www.niada.com/
                                                                                                          process                   and shop              pers
                                                                                                                   full of                       ping
                                                                                                                              uncertaint                             Of car
                                                                                                                                          y.                        on
                                                                                                                                                               they first
                                                                                                                                                                             buyers
                                                                                                                                                                                    are undec
                                                                                                                                                                                 from              Of car
                                                                                                                                                                                                         where
                                                                                                                                                                                                               to buy                      ided                                                                                      41%
                                                                                                   To fill in

                                                   (Within the publication)
                                                                                                              the                                                         start shoppwhen on               buyers
                                                                                                                                                                                                                   are undec
                                                                                                  decisions, gaps and infor                                                             ing           which
                                                                                                                                                                                                             make to           ided                                                                                                                                                                                                                                                       in
                                                                                                 sources
                                                                                                                shoppers             m their                                                        they first          buy
                                                                                                                                                                                                               start shopp when
                                                                                                                                                                                                                                         Of car
                                                                                                                                                                                                                                                buyers                                                                                                                                                                                                            Increase in robocalls
                                                                                                                             turn to                                                                                                                    are undec
                                                                                                            to resea                                     While there                                                                     on the                                                                                                                                                                                                                   the last 2 years

   publications.php
                                                                                                                      rch their       online                                                                                 ing                 approximat       ided                                                                                                                                                           2018:
                                                                                                                                                                                                                                                                                                                                                                                                                                                  2019:
                                                                                                Shoppers                                                                  are many                                                         they’re           e price                                                                                                                                      2017:                                  44.6%
                                                                                                              estimate             options.             shoppers                       online                                                      willing                                                                                                                                                3.7%                  29.2%
                                                                                               their shop                 roughly                                    can use,                  resources                                                   to pay
                                                                                                             ping proce             60%                OEM, and                  including                        Share
                                                                                              researchin                   ss is spen of                              industry               dealership                  of
                                                                                                            g                                         sites are                   sites, auto            ,       Visiting Time Shoppers
                                                                                             The shop and comparing                    t online,                  the most                     shopping                    Site Categ           Spent                                                                                                                                                                                                                                     ng
                                                                                                                                                                                                                                                                                                                                                                                                                                                             Become More Challengi
                                                                                                          pers estim               options.          resou   rce by            comm                                                     ory
                                                                                                                                                                                       only used
                                                                                            most time                   ated to                                       car buye                                                                                                                                                                                                                                                            rs by Phone Has

                                                   1/2 PAGE
                                                                                                                                                    shoppers
                                                                                                           researchin
                                                                                                                         g onlin
                                                                                                                                  spend
                                                                                                                                          the
                                                                                                                                                   And
                                                                                                                                                                  use auto
                                                                                                                                                                                 rs: 93%
                                                                                                                                                                                            of                 Car shopp
                                                                                                                                                                                                                         ers online                                                                                                                                                                 Reaching Consume
                                                                                                                                 e are:                   it’s not            shop                            over
                                                                                                                                                                   a one and ping sites.
                                                                                           Urgent                                                                                                                  a third           spend
                                                                                                                                                                                                                           of their
                                                                                                      shoppers                                    average                         done visit:
                                                                                                                                                                                                              on auto
                                                                                                                                                                                                                      shopp         time
                                                                                                                                                               shopper                                       apps before ing sites

• 	Includes dealer and auto auction industry
                                                                                                                                                 sites 12                 visits auto           the                       buying      and
                                                                                         Shoppers                                                             times befor               shopping                                 .
                                                                                                       with a                                    Use of

                                                                                                                                                                                                                                                                                                                                                                                                          87%
                                                                                                                budget                                     this categ       e buyin                                                                                                                                                                                                                                                                                      Unknown
                                                                                                                                                                                      g
                                                                                                                           over $30K            as the                  ory of sites a vehicle.                                                                                                                                                                                                                                                                           Caller
                                                                                                                                                         purchase                      accelerate                          Other
                                                                                       Luxury                                                   63% of                nears.                       s
                                                                                                 buyers                                                                        In comp                          OEMs 10%

                                                   $2,800
                                                                                                                                                         car
                                                                                                                                               and 58% shoppers visit                    arison,
                                                                                                                                                                                                                 7%
                                                                                                                                                           visit deale            OEM
                                                                                     Older mille                                              average                   rship sites, sites

    demographics, charts and trends, as well
                                                                                                     nnials                                             shop                           with the          Dealership
                                                                                                                                             times total per visiting                                                                        Auto
                                                                                                                                                            before            them                           9%                          shopping
                                                                                   First-time                                                                        purchase. only 5.5
                                                                                                  purchase                                                                                                                                  37%                                                                                                                                                                                           calls from
                                                                                                              rs                                                                                        Parts, servi
                                                                                                                                                                                                                       ce,                                                                                                                                                                                of consumers ignore
                                                                              48 | 2020                                                                                                                    or repai                                                                                                                                                                                       unknown callers
                                                                                        NIADA USED                                                                                                                   r
                                                                                                    CAR INDUST                                                                                               16%               Auto

    as studies and research conducted and          (Within the publication)
                                                                                                               RY REPOR
                                                                                                                       T | WWW.N                                                                                         informatio
                                                                                                                                  IADA.COM                                                                                             n
                                                                                                                                                                                                                              21%

    collected from various industry and allied
                                                                                                                                                                                                                                                                                                                                                                                                                              WWW.NIADA.COM
                                                                                                                                                                                                                                                                                                                                                                                                    CAR   INDUSTRY REPORT |
                                                                                                                                                                                                                                                                                                                                                                               46 | 2020 NIADA USED

    industry experts.
Half and full page four-color display ads are
now available in the 2021 NIADA Used Car
Industry Report. Distribution is 22,000+
annually to the entire NIADA and NAAA
membership, by online subscription and
special requests, at the NIADA Annual
Convention, and at national industry trade
shows throughout the year.

AD PLACEMENTS
• Cover positions are on a first- come first-
   served basis, with first right of refusal
   from current cover position advertisers.
• Placement of ads in your industry’s area of
   expertise within the industry report are
   available on a first-come first-served basis.
The Used Car Industry Report is also sold
online inclusive of advertisements at
niada.com/publications.php

                   NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                                     6
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
NIADA USED CAR INDUSTRY REPORT • AD SPECS
DISPLAY AD SPECS UCD MAGAZINE • ON THE BLOCK • BHPH MAGAZINE • UCIR
                                                             AD MATERIALS
                                                             All measurements in inches, width by height. Keep all text
 FULL PAGE                   1/2 PAGE HORIZONTAL             and logos in live area.

                                                             High resolution PDF formatted ads are preferred and can
                                                             either be e-mailed to your advertising representative or
                LIVE                                         mailed on CD to the NIADA. Advertiser may also place artwork
          7.25 x 9.874                                       on our FTP site. Contact your advertising representative for
                TRIM                                         FTP site instructions.
      8.375 x 10.875
           WITH BLEED
                                                             IMAGE RESOLUTIONS
          8.625 x 11.125          7.367 x 4.811              Please make sure the entire file is high resolution and that
                                                             all images within the ad are 300 dots per inch (D.P.I.) Ads
                                                             and images that are not to specs will be sent back to the
                                                             advertiser.
                                                                                  COLOR
 1/2 PAGE VERTICAL           1/2 PAGE SPREAD                                      All spot and four-color ads should be
                                                                                  converted to CMYK.

                                                                                  FONTS
                                                                                  Please make sure all fonts are outlined
                                                                                  in the file before saving to PDF or EPS.
                  4.811
                    x                        WITH BLEED                           AD SIZE
                  7.312                      17 X 5.436                           Ad sizes must conform to the sizes
                                                                                  presented in this media kit. Publisher
                                                                                  will not reduce or enlarge ads to fit
                                                                                  required space. Incorrect size ads will
                                                                                  be sent back to advertiser.
 2/3 PAGE HORIZONTAL         2/3 PAGE VERTICAL
                                                                                  ADVERTORIALS
                                                                                  Copy Regulations Advertorials must
                                                                                  include words “Paid Advertisement”
                                                                                  prominently on the ad. Used Car Dealer
                                                                                  Magazine/State Magazines reserves
                                                                                  the right to refuse advertorials based
                                                           NO BLEED
           WITH BLEED                                                             on contents of the material and/or the
          8.625 X 7.937                                 4.813 X 9.875             refusal of the advertiser to include the
                                                           WITH BLEED             words “Paid Advertisement” on the
                                                                                  advertising piece.
                                                        5.127 X 11.127

                                                                                   BHPH DEALER MAGAZINE
 1/3 PAGE SQUARE             1/3 PAGE VERTICAL                                     FRONT COVER - CORNER

                                                                                                 LIVE
                                                                                           2.814 x 3.345
                                                                                                TRIM
                                                           NO BLEED
                                                                                           3.314 x 3.595
                                                                                            WITH BLEED
                                                        2.312 X 9.875                     3.564 x 3.845
           4.813
             X                                             WITH BLEED
           4.813                                        2.937 X 11.127

                                                                                   BHPH DEALER MAGAZINE
 1/6 PAGE                    JUNIOR SPREAD                                         BACK COVER

      1/6
     PAGE                                                                                        LIVE
          (V)
                                             NO BLEED                                      7.375 x 7.308
                                          15.75 x 6.084                                         TRIM
                                                                                          8.375 x 8.308
                                             WITH BLEED                                     WITH BLEED
                1/6 PAGE
                   (H)                       17.00 x 7.5                                    8.735 x 8.5

    (V)    2.312 X4.875
    (H)   4.813 X 2.313

                NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                   7
MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
NIADA.TV www.niada.tv

NIADA.TV offers dealer education and training
videos for all interested viewers. Offered
online are educational sessions, industry news
segments, highlight videos, special program
series, as well as livestream events. The NIADA.TV
network was designed to help expand dealership
operations and improve profitability, but our
scope is expanding! We offer our production
services for any interested vendor seeking our
expertise in high quality video – just reach out!

MOST VIEWED CHANNELS
BHPH, Operations, and Sales & Marketing.

REGULAR CHANNELS
Dealer education sessions are filmed regularly
at various automotive conferences, national
and state conventions, and industry events
throughout the year. Programming is updated
regularly on NIADA.TV, and placed within the
appropriate network channel. The channel menu
located to the left of the home page includes
Association News, Compliance/Legall CPO,
Finance/Insurance, Remarketing, and Industry
Events. Dealers can also share all NIADA.TV videos
via their social media outlets, including rating
and commenting on all videos offered throughout
the site. If you are interested in NIADA.TV filming
your upcoming training or event, contact Troy
Graff: troy@niada.com.

SPECIAL MONTHLY
PROGRAMMING
Many industry partners and vendors team with
NIADA.TV to provide a series of short videos
to assist in everyday business operations.
Each series has its own dedicated web page
on NIADA.TV. These can be found midway
down the home page of our website. NIADA.TV
promotes these special program series monthly
via email campaigns, on social platforms like
the NIADA Facebook Page, and in other NIADA
communications outlets. If you would like to offer
a monthly special program series, contact Troy
Graff: troy@niada.com.

LIVE WEBCASTS
NIADA.TV provides live coverage of industry
events, such as the annual World Automobile
Auctioneer Championships (WAAC) and the
annual NIADA National Quality Dealer of the Year
Awards. But our live offerings do not stop there.
NIADA.TV can handle all production aspects
involved in a livestream, whether big or small.
If you are interested in our livestream services,
contact Troy Graff: troy@niada.com.

                   NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                      8
NIADA.TV • AUTOMOTIVE INDUSTRY NEWS
ADVERTISING/SPONSORSHIP RATES
www.niada.tv CHANNEL SPONSORSHIPS
NIADA.TV network programming is divided into 10 Channels, each
providing advertisers a very highly targeted opportunity to market
products and services directly related to the content of each channel.
Each channel has its own dedicated web page displaying and listing
all of the videos and program titles within that particular channel.
                                                                            NIADA.TV’S provides live coverage of industry events, such as the
INDIVIDUAL CHANNELS                                                         annual World Automobile Auctioneer Championships (WAAC) and the
• SALES/MARKETING
                                                                            annual NIADA National Quality Dealer of the Year Awards. But our live
  Sales Training at your Fingertips                                         offerings do not stop there. NIADA.TV can handle all production aspects
                                                                            involved in a livestream, whether big or small. If you are interested in our
• CPO                                                                       livestream services, reach out at 817-640-3838.
  How to Develop a Profit from a CPO Program
                                                                            AIN WEEKLY SPONSORSHIP PACKAGE INCLUSIONS
• BHPH                                                                      The weekly NIADA.TV Automotive Industry News Sponsorship package
  How to profit from your BHPH business.                                    is the best online advertising package that NIADA offers. The combined
                                                                            impressions of all of the creative units included in this sponsor package
• OPERATIONS
  Training for your entire dealership staff.                                is 22,000 total impressions per week.
                                                                            Sponsor Package includes the following creative units and impressions:
• FINANCE/INSURANCE                                                         1. Company will have a 1920x1080 (or 1280x720) logo for the intro
  Get the latest on the lending and insurance landscapes.                   2. Company to have a company opening sponsorship
                                                                                 mention (10 second script)
• REMARKETING                                                               3. Company will have a 185 x 600 web banner on the
  Buying and Selling is the key to all profits.                                  home page of NIADA.TV
                                                                            4. Company to have a 728 x 90 logo to be included in the
• COMPLIANCE/LEGAL                                                              weekly AIN promotional email sent to over 17,000 dealer
  Stay informed and on top of legal and regulatory issues
   facing dealers today.
                                                                                and industry emails to promote the weekly show.
                                                                            5. Company to have two (2) :15 or :30 commercial placements
• ASSOCIATION NEWS                                                               within the weekly AIN news program.
  Get your Local, state and national information here.                      6. Sponsorship mention within the weekly AIN Facebook wall post.

• INDUSTRY EVENTS                                                           AIN WEEKLY SPONSORSHIP COSTS
  Missed an industry event? Watch it here.                                  One Week of AIN Package Sponsorship: $1,750 net per week
                                                                            3-6 weeks of AIN Package Sponsorship: $1,700 net per week
                                                                            7+ weeks of AIN Package Sponsorship: $1,600 net per week

                                                                            WEEKLY AIN IMPRESSIONS & VIDEO VIEWS
                                                                            Weekly Impressions from video: 15,000 to 20,000
                                                                            Weekly impressions from home page AIN banner: 8,000 to 10,000
                                                                            Weekly Impressions from weekly AIN email promo: 4,000 to 7,000
                                                                            Weekly Impressions from Facebook AIN promo: 300-750
                                                                            Total Weekly AIN Impressions: 27,000 to 37,000

CHANNEL SPONSOR PACKAGE INCLUSIONS                                        CHANNEL SPONSORSHIP RATES:
1. 30 second video commercial that automatically launches in            SPONSORSHIP OF 1 CHANNEL
      front of every video listed within that channel                     $975/MONTHLY
2. 	728x90 web banner on the channel page - includes link to your        SPONSORSHIP OF 2 CHANNELS
     web page                                                             $800 PER CHANNEL PER MONTH
3. 185 x 600 banner next to the video player of every video within       SPONSORSHIP OF 3-4 CHANNELS
     that channel - includes link to your web page                        $700 PER CHANNEL PER MONTH
                                                                          **Costs based on minimum three month consecutive commitment.

                                               for additional information please contact

                                                            TROY GRAFF
                                                            troy@niada.com
                                                             817-640-3838

                  NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                                      9
NIADA.TV www.niada.tv

          NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                         10
NIADA.TV
NIADA.TV www.niada.tv

                            for additional information please contact

                                        TROY GRAFF
                                        troy@niada.com
                                         817-640-3838

             NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                   11
NIADA ONLINE ADVERTISING

WWW.NIADA.COM
• Rotating Leaderboard Banner displayed at the top of the home page
   of niada.com. Up to four clients max rotating on the homepage only.
  Banner Sizes: 28x90 $750 monthly.
 (2,000 to 5,000+ impressions monthly depnding on amount of rotating
 advertisers per month)

• (14) Exclusive Banner units displayed on the right side of almost
    every page of the niada.com website.
    Various Sizes. Static JPEG or animated GIF.
    $400 to $650 per month, depending on size and placement. Minimum
    six month run. Ask your advertising representative for availability.
 (11,000 to 18,000+ depending on month.)

• (7) Scrolling Banners displayed at the bottom of almost every page of
   niada.com website.
   Banner Size: 200x90. Static JPEG or animated GIF.
   $350-$375 per month depending on placement and length of
   run. Minimum six month run. Ask your advertising representative
   for availability.
 (11,000 to 18,000+ depending on month.)

WWW.NIADA.TV
• 	(1) Exclusive NIADA.TV “Home Page Leaderboard Banner.“
    Banner Size: 728x90. Static JPEG or animated GIF.
    $650 per month. Minimum three month run.
 (20,000 to 25,000 page views/impressions monthly.)

                                                                                        * NEW NIADA.COM WEBSITE COMING SOON! ALL
                                                                                          EXISTING RATES & PLACEMENTS ARE SUBJECT
                                                                                          TO CHANGE.

                                                                                WWW.UCDMAGAZINE.COM
                                                                                • L EADERBOARD BANNER
                                                                                728X90 $500

                                                                                • E XCLUSIVE BANNER 1
                                                                                200X200 $250

                                                                                • E XCLUSIVE BANNER 2
                                                                                200X200 $250

                                                                                • E XCLUSIVE BANNER 3
                                                                                200X200 $250

                                                                                • E XCLUSIVE BANNER 4
                                                                                200X200 $250

                                                                           12
NIADA / NABD ONLINE ADVERTISING
  NABD ONLINE ADVERTISING

                                                                                    NABD PARTNER
                                                                                    EMAIL MARKETING
                                                                                    CAMPAIGNS
 LEADERBOARD BANNER                                                                 Reach a very targeted and verified
                         Banner size:                                               BHPH Dealer Owner email database
                           728 x 90     4 available                                 of over 14,000 contacts with your
  Can be static JPEG or animated GIF.   per month                                   email marketing content. Participating
                  ONLY $600 / Month                                                 companies will receive a full tracking
             Minimum 6 month run.                                                   report and lead lists of all contacts
                                                                                    that have interacted with the email
                                                                                    campaign, including email opens and
                                                                                    click-tracking. These reports and lists
                                                                                    are generated and provided to you one
                                                                                    week following your distribution date.
                                                                                    These hot lead lists contain complete
EXCLUSIVE BANNER UNITS                                                              contact and company information
                         Banner size:   4 available                                 (emails not included) for follow-up by
                          200 X 200     per month                                   your sales teams.
  Can be static JPEG or animated GIF.
                  ONLY $400 / Month
                                                                                    • AUDIENCE - 14,000
           Depending on Placement
                                                                                       BHPH DEALER OWNER
             Minimum 6 month run.                                                      CONTACTS
                                                                                    • AVERAGE EMAIL OPEN
                                                                                       RATE – 14%
              BANNER UNITS
                         Banner size:   per month                                   • DISTRIBUTION DATES-
                           200 X 90                                                    EVERY TUESDAY AND
  Can be static JPEG or animated GIF.                                                  THURSDAY
                       $250 / MONTH                                                   ( 104 AVAILABLE EMAIL CAMPAIGN
             Minimum 6 month run.                                                     DATES YEARLY)
                                                                                    COST: $2,000 PER
                                                                                    EMAIL CAMPAIGN
  FOOTER BANNER UNITS
                    Displayed at the    per month                                   ARTWORK:
        bottom of all website pages                                                 NABD requires clients to submit the
                         Banner size:                                               email campaign creative (HTML and
                           200 X 90                                                 subject head of the email) one week
  Can be static JPEG or animated GIF.                                               prior to your scheduled distribution
                       $200 / MONTH                                                 date. If client does not submit
   (16,000+ impressions monthly.)                                                   artwork prior to the day of the
                                                                                    scheduled email, the client forfeits
                                                                                    their email campaign date and is still
                                                                                    responsible for payment. If client
                                                                                    needs to re-schedule, client must
                                                                                    notify NABD at least one week in
                                                                                    advance of the scheduled distribution
                                                                                    date and efforts will be made to re-
                                                                                    schedule depending on availability.

                                                                                    To Advertise, Call Joe Kearse or
                                                                                    Reginald Allen at (832) 767-4759

                          NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                         13
NIADA’S ONLINE PROGRAMMATIC AD CAMPAIGNS
TARGET YOUR ONLINE ADS TO INDEPENDENT DEALERS ACROSS THE ENTIRE WEB.
Campaigns will be targeting our NIADA used car dealer members nationwide and/or BHPH dealers as they travel to sites across the internet on
their computers, tablets, or mobile devices.
There are tens of thousands of network sites your banner units willl be seen on, such as:
Yahoo! News, Facebook, FoxNews, WSJ, CNBC, MSN, CNN, NY Times, Washington Post, ESPN, LA Times, US News, TechCrunch, Vice, FoxSports, CBS Sports,
USA Today, NBC News, Salon, Buzzfeed, Huffington Post and more….
THROUGH SOPHISTICATED TECHNOLOGY (we’re not talking about basic retargeting) you can display advertising messages across most
major website properties targeting independent dealers. This allows you to reach the exact right audience and achieve higher-quality clicks and traffic.

ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH and reach more than 11,000 verified NIADA used car dealer
members and/or 11,000 verified BHPH dealers.

Rates start at just $28 CPM for a minimum buy of 100,000 impressions.
Purchase a maximum impression campaign to secure a $28 CPM.

After booking your campaign you will have access to your own portal to
review campaign performance and a team to help you adjust and optimize
your campaign.

CLIENTS CAN PERFORM A/B TESTING WITH THEIR CAMPAIGNS
Clients will have access to their own portal to review campaign performance and a team to help you adjust
and optimize your campaign.

WE RECOMMEND UTILIZING THE MOST POPULAR AD SIZES WHICH WILL
ENSURE EFFICIENT USE OF IMPRESSIONS
        300 X 250           Incorporate multiple ad sizes into any campaign as long as they all point to the same landing page in a campaign.
           728 X 90         or setup multiple campaigns with multiple landing pages.
        160 X 600           Max file size is 40kb
  MOBILE : 320 X 50         If animated, make sure the animation is less than 15 seconds

                                                        for additional information please contact

                                                                     TROY GRAFF
                                                                     troy@niada.com
                                                                      817-640-3838

                           NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                                             14
ONLINE
                                                                                                                                                                     ASSOCIATION
NIADA’S ONLINE PROGRAMMATIC "NATIVE" CAMPAIGNS
"NATIVE" ADVERTISING SPECS                                                        “Native” makes the ads look like they are a news story or blog post

                                                                                                                                                                            PROGRAMMATIC
Please note the text specifications below are measuring characters, not words.
If you have several (2-3) extra characters, it is OK in most cases.

                                                                                                                                                                                 EVENTS ANDAD
For simplicity we offer one native advertising layout.
• Image: 1200×627
• Title Text: 25 characters
• Body Text: 90 characters
• CTA (call to action) Text: 15 characters
• Landing Page URL

                                                                                                                                                                                            SPONSORSHIPS
                                                                                                                                                                                              CAMPAIGNS
ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH AND REACH MORE THAN 11,000
VERIFIED NIADA USED CAR DEALER MEMBERS AND/OR 11,000 VERIFIED BHPH DEALERS.
Rates start at just $28 CPM for a minimum buy of 100,000 impressions.
Purchase a maximum impression campaign to secure a $28 CPM.
After booking your campaign you will have access to your own portal to
review campaign performance and a team to help you adjust and optimize
your campaign.

RESTRICTING THE AUDIENCE
Restricting the audience is for example, using specific demographic data to refine the people we are displaying ads to.
We are currently running campaigns targeting all NIADA Independent Used Car Dealer members and/or verified BHPH dealers in total.
(Approx 11,000 independent dealers each list) But, we could narrow these lists to restrict them solely to dealers on the east or west coast, specific location(s),
or limit them to dealers 40-60 years old, or those with sale levels above 100k.
These are just some examples of how we could refine and restrict these lists.

PROGRAMMATIC TESTIMONIALS
      The programmatic ad campaigns with NIADA is one of the most efficient programs we utilize to
      reach the independent dealer audience online. I'd highly recommend it!

      Scott Christopher
      Media Strategist for Cox
      Good Media Ideas

      _____________________________________________________________________________

      We did have record turnout for our webinars using programmatic!

      Susan E. Burke
      VP Marketing & Product

                                 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                                                                 15
NIADA’S EVENTS
           2021 NIADA | NABD		                                              www.niadaconvention.com
           CONVENTION & EXPO
           Event Date: June 21-24, 2021
           Location: Wynn Resort & Casino
           The NIADA | NABD Convention & Expo is our premiere event. Combining the resources of
           NIADA and the National Alliance of Buy Here-Pay Here Dealers in a used car industry Mega-
           Conference, this Convention offers the best training available for independent automobile dealers.
           Education topics include: digital/social media marketing, legal and compliance issues, inventory
           sourcing, collections, sales, customer service, F&I, management, service department operations,
           cybersecurity, certified pre-owned and much more.
           Our Expo Hall is filled with exhibitors offering the latest cutting-edge technology, products and
           services designed to give you an edge as you accelerate through today’s ultra-competitive used
           car market.
           Why You Should Attend:
           • Gain critical training.
           • Face-to-face interactions that drive new ideas and build connections.
           • Receive updates on legislative, regulatory, and compliance issues.
           • Share best practices.
           • Learn about the most current technologies, products, and services offered by a wide variety of
              top-notch exhibitors.
           For booth sales and sponsorship information contact troy@niada.com

           2021 NIADA NATIONAL                                        www.niadapolicyconference.com
           POLICY CONFERENCE
           Event Date: September 20-22, 2021
           Location: T
                      he Ritz-Carlton in Pentagon City near Washington, D.C.
           One of NIADA’s primary objectives is to help policy makers understand your business and how
           what they do impacts you, your customers, and the used motor vehicle industry as a whole. You can
           help NIADA deliver that message. Each year, NIADA hosts the National Policy Conference and Day
           on Capitol Hill. This event is open to all NIADA members and provides a prime opportunity for you
           to tell your story before members of Congress and federal regulators.
           Join us and make your voice heard!

           For sponsorship information contact troy@niada.com

           2021 NABD BHPH		                                        www.nabdsubprimeconference.com
           SUBPRIME CONFERENCE
           Event Date: Fall of 2021
           Location: TBD
           The NABD Buy Here-Pay Here Subprime Conference & Expo is specifically for Buy Here-Pay Here
           Operations. This two day conference is a one-stop shop for motivation, networking, and education
           needed to take your operation to the next level.
           Conference Highlights:
           • Training for New and Experienced Operators
           • Network with Industry Experts
           • Capital to Fund Your Operation
           • Collections and Underwriting Training
           • Best Practices that Work Today and in the Future
           • The Latest Marketing Strategies
           • Legal and Compliance Updates
           • Exhibit Hall with the Latest Products and Services
           • New Industry Technology
           For booth sales and sponsorship information contact joe@niada.com
           or reginald@niada.com

           To receive text message alerts regarding all events, text Events to 95000.

           NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
                                               16
You can also read