MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
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MEDIA KIT 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES TA B L E O F C O N T E N T S 2 NIADA PARTNERSHIP OPPORTUNITIES 3-4 USED CAR DEALER MAGAZINE 4 AUCTION LISTING PACKAGES 5 BHPH DEALER MAGAZINE / NAAA ON THE BLOCK MAGAZINE 6 USED CAR INDUSTRY REPORT 7 DISPLAY AD SPECS 8-11 NIADA.TV / LIVE STREAMING 12-13 NIADA / NABD ONLINE DIGITAL ADVERTISING 14-15 ONLINE PROGRAMMATIC ADVERTISING 16 NIADA/NABD EVENTS NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 1
NIADA PARTNERSHIP OPPORTUNITIES GENERAL NATIONAL CORPORATE PARTNERSHIP LEVELS INFORMATION NIADA Member Services offers two exclusive partnership programs designed to maximize your exposure to our 15,750+ • M inimum Marketing Package • Minimum Marketing Package member dealers nationwide. Investment totaling $100,000+ Investment totaling $75,000-$99,999 which includes the Branding/ which includes the Branding/Licensing The first opportunity is Licensing fee of $20,000 fee of $15,000 a four-tiered National • Print Advertising Discount = 25% • Print Advertising Discount = 20% Corporate Partnership • E xpo Booth Discount = 25% • Expo Booth Discount = 20% Program, NIADA’s most prestigious partnership level, with a minimum combined annual branding/ licensing fee and member marketing investment of • Minimum Marketing Package • Minimum Marketing Package only $25,000. Investment totaling $50,000-$74,999 Investment totaling $25,000-$49,999 which includes the Branding/Licensing which includes the Branding/Licensing The second is NIADA’s fee of $10,000 fee of $5,000 National Member Benefit • Print Advertising Discount = 15% • Print Advertising Discount = 10% Program, whereby the • Expo Booth Discount = 15% • Expo Booth Discount = 10% vendor partner must offer a highly relevant or leading *No discounts on the “UCIR” print advertising edge product/solution and a corresponding unique BENEFITS OF NATIONAL CORPORATE PARTNERSHIP NIADA member product/ • U sage of NCP logo in all marketing • Logo and company description/listing on service discount or special and advertising materials NIADA’s website and in the printed version offer, along with a minimum • S ignificant marketing investment of the monthly NIADA Member Services combined annual branding/ discounts of up to 25% Insert in Used Car Dealer Magazine (also licensing fee and member • U p to 25% off of NIADA Expo Booth distributed at various expos throughout marketing investment • D iscounted registrations to NIADA’s the year) spend of $15,000. Annual Convention & Expo. • Free expanded listing in NIADA’s online Besides the yearly • F ree square on the NIADA Expo Vendor Guide, with NCP designation and minimum royalty and Opening Night Scavenger Hunt Card priority placement within the Vendor Guide member marketing • F ree NIADA membership list of • Strategic market development/consulting investments using NIADA’s addresses and phone numbers services various marketing and upon request, and monthly new • Assistance and strategic guidance advertising media, both member updates penetrating NIADA’s State Associations programs also require a • P riority placements in all of NIADA’s • Monthly updates of NIADA membership rigorous due diligence marketing media contact information assessment and application • F irst rights to any new marketing • Access to NIADA member business process. Exclusive and/or sponsorships opportunities intelligence data partnerships are NOT created by NIADA • Member education opportunities permitted within industry including NIADA publication articles, and vendor segments with webinars, NIADA.TV education series, either program. convention panels, etc. Outlined here is a high level overview of the National Corporate Partner Program NATIONAL MEMBER BENEFIT PROGRAM and the National Member Benefit Program. • Company must offer a significant discount to the NIADA Dealer Member For more information or • Yearly Branding Licensing Fee $4,000 to apply for an NIADA • Yearly Minimum Marketing Package partnership, contact: Investment $11,000+ Jim Gibson PROGRAM BENEFITS INCLUDE Director of Business • Usage of NMB logo in all marketing • Free square on the NIADA Expo “Day 2” Development and advertising materials Scavenger Hunt Card 703-996-6795 • Marketing investment discounts • NMB Logo recognition next to your jim@niada.com of 10% off of print advertising. online listing within the NIADA Vendor • Logo and boilerplate company Guide (NMB partners must pay for an or description/listing on NIADA’s website expanded listing) and in the printed version of the • Strategic marketing planning assistance Troy Graff monthly NIADA Member Services • Assistance and strategic guidance AVP of Media Services Insert in Used Car Dealer Magazine penetrating NIADA’s State Associations 214-938-6578 (also distributed at various expos • Monthly membership contact troy@niada.com throughout the year) data updates NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 2
NIADA PARTNERSHIP OPPORTUNITIES • USED CAR DEALER MAGAZINE UCD MAGAZINE WWW.UCDMAGAZINE.COM new logo and look for 2021! CIRCULATION EDITORIAL CALENDAR Used Car Dealer Magazine • UCD Magazine is targeted j a n u a r y 2 0 2 0 / V O L U M E 4 9 : N O .1 The Official Magazine of National Independent *2021 Tentative Editorial Calendar to OVER 17,000 used motor Automobile Dealers Association www.usedcardealermagazine.com JANUARY (OTB) JULY (OTB) vehicle dealer principals 1. Recalibrating Your Strategy for 1. D ata Security – Inside the Car and subscribers nationwide 2021 (KAR Global) 2. C ombating Fraud in the Digital that comprise the NIADA 2. What to Look for in a DMS Environment (CDK Global) 3. NIADA President Profile (Staff ) Start Your membership. USED CAR DEALER RACES INTO 2020 3. Dust Off Your 2008 Playbook Engines! • Circulation breakdown: WITH A NEW AUGUST LOOK AND (EFG Companies) A NEW BRAND 3J An Eventful Year approximately 16,000 A Year’s Worth of Event Ideas That Can Retail Ready Justin Osburn Offers Five Keys to Help Getting in the Door How Small or New Dealerships NIADA POST-CONVENTION SPECIAL ISSUE FEBRUARY Draw Attention, Create Goodwill and Serve Your Dealership Break Through Its Ceiling Can Find – and Keep – Competitive the Community
USED CAR DEALER DISPLAY ADVERTISING RATES ALL RATES ARE PER INSERTION INFORMATION 1x 3x 6x 12x Rates shown are full color display ad rates COLOR COVER POSITIONS FULL PAGE $3,585 $3,440 $3,360 $3,100 Add 15% to the rates shown 12-time rates (must purchase all 12 months) 2/3 PAGE $2,910 $2,830 $2,760 $2,600 PAGES 3, 5, 9 1/2 PAGE $2,650 $2,590 $2,480 $2,355 Add 10% to the rates shown 12-time rates 1/3 PAGE $2,130 $2,085 $2,035 $1,870 (must purchase all 12 months) 1/6 PAGE $1,815 $1,775 $1,680 $1,605 BELLYBAND WRAPS $4,500 1x 6x 12x PRODUCTS & SERVICES BLACK GUIDE CLASSIFIED RATES & WHITE SIZE • CLASSIFIED RATES ARE NON COMMISSIONABLE SQUARE $200 $150 $100 1.75 X 1.75 • BLACK AND WHITE DISPLAY CLASSIFIEDS RECTANGLE $300 $250 $175 1.75 X 2.5 small ONLY (NO LINERS) RECTANGLE $400 $325 $250 3.5 X 2.5 large NIADA/NAAA AUCTION DIRECTORY LISTING PACKAGES NAAA & NIADA have • Online at www.niada.com Option A $840 Yearly Option B $695 Yearly teamed up to provide all along with a free hyperlink (paid upfront for the year by (paid upfront for the year by NAAA member auctions a to your auction website. November 18, 2021 - $70/ November 18, 2021 huge discount on Used Car • On NAAA’s website at month) - less than $58/month) Dealer magazine’s monthly www.naaa.com. • Full contact info • Full contact info auction directory listings. • Within the online version • Up to five employee lines • Up to three employee lines The calendar year auction of the magazine at • All sale dates and times • All sale dates and times directory listing packages www.ucdmagazine.com. • Unlimited consignor notations • Up to 10 consignor include the following • Up to three color logos notations exposures: + NAAA logo • One color logo + NAAA logo • Listings printed monthly • Contract year is January in the printed version 1 - December 31. All new of Used Car Dealer listings falling between those Magazine (distributed to dates wil be pro-rated for the all NIADA dealer members balance of the year. and all NAAA members • Full payment for year is due nationwide). in advance of directory listing being published. WWW.UCDMAGAZINE.COM • L EADERBOARD BANNER 728X90 $500 • E XCLUSIVE BANNER 1 200X200 $250 • E XCLUSIVE BANNER 2 200X200 $250 • E XCLUSIVE BANNER 3 200X200 $250 • E XCLUSIVE BANNER 4 200X200 $250 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 4
BHPH DEALER MAGAZINE / ON THE BLOCK MAGAZINE BHPH DEALER MAGAZINE WWW.BHPHDEALERMAG.COM POWERED BY MAGAZINE • BHPH DEALER is the official bi-monthly •B BHPHdealermag.com HPH DEALER will include real SPECIAL p ublication targeted specifically for BHPH s trategies, market analysis and tools to BENCHMARK ISSUE dealers nationwide. help the BHPH dealer community maximize | PAGES 6 - 18 | the performance and profitability of their • BHPH DEALER is a bi-monthly magazine, 201 9 YE AR IN R dealerships. EVI BUY- EW | FIN ANC FINA HERE,PAY-H IAL PER SPE CTI VE / DA published on the even months of the year. TA PERSN CIA PECTLIV FINANCIA ERE E / DAT •B L REVI HPH DEALER focuses on the financial EW / PERF The follow ORMANCE A 201 financial ing comm DATA was proviinformatio entar n which y and the 9 ded • BHPH DEALER is distributed to over 12,000 Accou ntants, by SGC Certi follows allowed Houston, fied for larger 2019 Texas Public allowance dealers . resulting for credi to adjus Here, was an intere in addit t losses down t their Pay gains. We saw Here deale sting year for ional interests of used vehicle dealers, both We ward 2019 was aggressivedid see some bottom line lenders the first signsrs across the Buy We saw the numb but they ly pursu small er better slowing down of special country. ultimately ing sales er dealers BHPH a number of of bank merg customers , allow finance charge-offs and industry banks ers. numb er to retur ing for vehicle . Deale paid for it in growth lowers merg that serve programsof larger deale n to BHPH some rs higher BHPH the number e, which ultim the profits quality resul continued to industry of lende verified BHPH specific dealers & subscribers. in an attemto lower rs also .A on to obtain ately intere started tightened each sale, ting in lower improve . and make rs for the had been pt to win st rates s capita and charge-off underwrit but coupled gross l harde special losing to back customers gross perfo ing and with the Looki r finance. new seemed to a greatng forward franchised and independent. Our magazine impro underwrit Large car deale they to pay rmance, this ved to impro ing, resul r dealers rs and off. strategy tax mone start with 2020, the ved charg ting in tightened 2019 stron year got impro a scree y. Unfortunat g sales ved charg e-off perfo flat sales, but BHPH was one of ching ely, and stronoff industry, the better pande halt e-off perfo rmance. seeming mic hittin with an that all came g rmance This to with many years for affect g the unpre ceden to that have get a hand deale the ing also le on the rs finally Collectionmany busin country, adver ted NOTES last few wrecked charg s and esses sely the mont FINAN TO years. and An intereindustry for e-offs hopinhs will be sales over the individuals • BHPH DEALER MAGAZINE CONTENT CIAL DATA sting side the challe next few . has a special focus on the BHPH, subprime g note for emerge dealers weath nging but here’s 1. Finan cial was prepa information RATIO wiser out the other er the storm for the the best red from (STATI COMPAR experienceside stron ger and performing STICS SUPPL ISONS . and dealer/ope the SGC rators in IED BY SGC CERTIF : 2018-2 of BHPH database IED PUBLIC ACCO 019 UNTA NTS) nation dealers and specialty finance segments of a $345 wide. p rovides used vehicle professionals with 2. The COMBIN ratio financial and ED BUY inform HERE-PA BALANC Y HERE which ation follow 2019 has been s for accur verified E SHE 2018 acy and (Inventory Cost Of Vehicle X Days) / ET AVERAG BHPH E AVERAG comparabi Cost Vehicle Sales / Averag Of Vehicle BENCH E MARK BHPH lity. Sales / e Sales Averag Inventory Dollars BENCH timely, informative industry news, analysis billion a year industry. 51.89 days MARK 3. Finan cial Allowan Vehicle e Inventory Dollars Sales / 7.42x 50.51 days combined results are ce For Total Bad Debts Assets / Total Total Assets 11.77x 7.35x and relate (dealer / Finance Liabilities 0.90x 12.03x affiliate), d finance * FINANC Total Debt Receivables* 1.70x E RECEIVA / Total Assets 0.89x applic where able. COMBIN ALLOWA BLES ARE NCE FOR PRINCIP 23% 1.61x ED BUY DOUBT AL BEFORE FUL ACCOU 59% 25% 4. Interc HER NTS 63% activi ompany INCOM E-PAY HER and expert advice empowering BHPH dealers E STA 2019 TEMENTE ty has eliminated been 2018 AVERAG financial from the BHPH E AVERAG Bad where information, Cost Of Vehicle Debts / Vehicle BENCH MARK BHPH E applic Sales / Vehicle Sales BENCH able. Gross Profit** MARK Operati */ Sales 24% Interest ng Expense Vehicle Sales 63% Expens / Vehicle 29% Operati e / Financi Sales 31% ng ng Income 61% Financi Income / Vehicle 20% 30% ng Compe Income / Vehicle Sales with the knowledge and expertise necessary 17% 20% Recond nsation** / itioning Vehicle Sales 11% 15% Cost / Vehicle Sales 18% 10% Sales 10.20% 20% 8.5% 10.11% 8.5% 12 BHPH DEALE ***GRO **COM R → JUNE SS PROFIT PENSAT ION NOTES TO RATIO 2020 IS NET OF BAD EXCLUD ES COMPA THAT OF to operate their businesses more profitably DEBTS RISONS AND FINANC THE OWNER : ING INCOM S X = TIMESE and efficiently. NAAA ON THE BLOCK MAGAZINE ALL DISPLAY ADS INCLUDED IN THE ONLINE VERSION AT UCDMAGAZINE.COM WITH HYPERLINK TO YOUR WEBSITE. • NAAA’S ON THE BLOCK MAGAZINE • ON THE BLOCK provides NAAA members is the official bi-monthly publication of the u pdates on association news and events, National Auto Auction Association targeted local auction news, as well as auction safety to the remarketing and auto auction and arbitration education, legal briefs, and communities nationwide. remarketing articles from experts and vendor partners throughout the auction industry. • ON THE BLOCK is a bi-monthly supplement o f Used Car Dealer magazine, published on • ON THE BLOCK also takes great pride the odd months of the year. in recognizing and promoting local auction community service programs nationwide. In • ON THE BLOCK is distributed to all the spirit of celebration, ON THE BLOCK also 1 6,000+ dealer members of NIADA, and promotes the many scholarship award winners all 1,400+ members of the National Auto and achievements of their fellow auction Auction Association. members, staff and families. 2021 NAAA ON THE BLOCK MAGAZINE AND BHPH DEALER MAGAZINE DISPLAY AD RATES AD SPACE PER INSERTION NAAA OTB MAGAZINE can also be viewed online at FULL PAGE $2,200 www.niada.com/naaa_on_the_block_magazine.php ➢ 2/3 PAGE $1,950 BHPH DEALER MAGAZINE can also be viewed online at WWW.BHPHDEALERMAG.COM HALF PAGE $1,600 1/3 PAGE $1,150 BHPH CORNER COVER PACKAGE: $4,000 includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column. (750-800 words) Advantage GPS puts obsolete to slee 2021 AD SPACE RESERVATION p. & ARTWORK DEADLINES Enter to Win a Pocket Bike! #209 JANUARY OTB 11/4/21 12/11/21 Innovative features: Smarter. AI predictive analytics stops data. Tamper and reporting. Interactive dashboard FEBRUARY BHPH 1/4 1/11 alerts. . Top device, any company. Ride share warnings. Access to any Ask about engine diagnostics. m Locate on demand. Faster. m | info@ stars- gps.co Rapid repo portal. stars- gps.co Intelligent impound Email dashboard 70 | www. lot automation. Ask analytics. 28-47 about VIN Verified! 877-8 Stronger. MARCH OTB 1/29 2/8 100% 4G LTE since 2017. Integrated L S 4G LTE management. Find APIs. Intelligent TA N D Hard-Wired Evo a certified repo agent. power TO TIOON The most, Ask about DMS integration LU EY aave SO D B Innov and s. 4G LTE Comp lete, on AN Soluu Wire-Free Revo Total automoove used today. in the t place marke RS GPS APRIL BHPH 2/26 3/8 H STA Wake up to tomorro GPS WIT es w’s technology today. N JUST aaon Servic s nal Install on all Locate RE THA Naao Status ycs Call 1-800-553-7031 GET MO TOW/IMPOUND Real Time sive Analy rehen or Comp Applicaaon non e visit AdvantageGPS. NAL Secur Reten lete Data LTE CatM G: tow NATIO TORINcross the d com/Features Comp 4G LOT MONI es be noofie are If your vehicl will you The Latest & Hardw lot gates, : ology iately CTION Techn immed PROTE our Longest & Advantage-ad-NABD- D SKIP 00 with Original Partner NCP MAY OTB 3/26 4/9 ProgramGuide-8.75x1 ANTEE 1.25.indd 1 GUAR t up to $10,0 tee Collec ry guaran recove er’s S: custom ALERT your a crash CRASH d when ed in 9/4/19 9:11 PM Get alerte e gets involv Givea way: vehicl end Trip Week /paradise our 2019 s.com .stars-gp Enter www JUNE BHPH 4/26 5/7 Turning wholesale auto sourcing upside JULY OTB 5/28 6/8 down. AUGUST BHPH 6/28 7/9 SEPTEMBER OTB 7/27 8/9 OCTOBER BHPH 8/27 9/9 NOVEMBER OTB 9/24 10/8 DEA LER-ONLY. ONS ITE. ON-D EMA ND. DECEMBER BHPH 10/25 11/8 SIGN UP NOW 1-800- 553-40 70 ACVAuctions.com NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 5
NIADA USED CAR INDUSTRY REPORT WWW.NIADA.COM/PUBLICATIONS.PHP NIADA USED CAR INDUSTRY REPORT AD DISPLAY RATES SECTION 01 RSHIP DATA SECTION 08 BE NIADA MEM 400 ers sell DON’T S r memb our deale BACK COVER • 73% of year. or less per rs are doing YOU DOLO allow units ation to member deale EM • NIADA ll. The nt that inform with those ially overa annual N’T KNOOWNEY ON ACCIDEN We prese your operation s better financof dealers with was down are rs acros conducts you comp member deale percentage than $1 million sales in r, NIADA ing A it to gauge your less Each quarte members, cover of NIAD ry and use sales of reported dealers million and GENERAL INFORMATION y of its ess data the count e. while moremillion, $2.5-5 a surve ic and busin ing performanc TS demography of topics cover data. ABOUT survey: the $1-2.5 ranges. $4,200 on a variet ic and business gs of the rise. $5-10 millionincreases in the ACC IDE the findin is on the demograph Among Pay Here ) of NIADA’s were using GPS NT HIS Here- • There of dealers are • Buy half (51.3% percentage selling warra nties/ TOR Y y results More than ers said pre-owned IS THE The surve six key data points rs have devices and certified #1 THI by rs dealer membA member deale 63% contracts, arket products. NG enhanced A member deale NIAD yees, and service CO NSU • 82% of and afterm • This all-inclusive annual report debuts nt from NIAD more than 9,400 10 emplo 6.3 perce vehicles ME RS from A’s fewer than than five. Just WA NT derived records in NIAD 100% Accide a have fewer than 20. nt confirmed data, providing have more Business s in 2019 #1 thin History is On ave Year2018 or dam rage, a reporte InfoGroup level in the data’s of the shoppeg used car ence Num ber p value ofage event red d accident confid Infogrou vehicle rs look for Source: validity. INSIDE FRONT COVER ? ness2018 in a used uce yearly at NIADA'S National Policy Conference Busi history car by s the retail 2019 re of Your won’t . 50 Survey Note: Numbers up to 100% is the Natu Source: NIADA Member necessa rily add can choose. 45 $500. What (Percent age of Respond ents) more dealers because than one category 40 70 35 $2,100 30 in Washington D.C. at the end of September 60 25 $3,950 20 $300 50 49.9% 41.1% 15 12.7% 15.7% 22.4% 40 $250 20.4% 10 15.0% 22.8% 5 16+ years 30 11-15 years 5.2% 5.0% 6-10 years and is mailed the first week of October to 0 25.3% 4.7% 22.8% 7.4% 1-5 years 7.1% 20 3.1% 24.7% 26.8% 51.3% Parts 46.3% SECTION s 62.3% 10 Service Dept. of Employee2019 73.1% Leasing Dept. value of 0 BHPH Wholesal e Rental 10 Num ber p 2018 As ma ny as impact on the 40% of veh Infogrou WHAT’ Retail Source: INSIDE BACK COVER road icle all 16,000+ NIADA members. Additional accide have had ans IN 2020S?SHAPING CAR BU 70 Loca tion2019s Mult iplep 2018 60 nt or dam age. Infogrou Source: 50 SECTION 09 YING 100 40 90 distribution at several industry events, HOLD THE PHONE:OF ENGAGEMENT 80 8.5% 30 11.2% $3,850 6.3% 10.1% 70 UN DER 60 STA ND 20 19.5% ING TOD 18.6% THE NEW RULES 63.0% 62.7% 50 Since AY’ S INC 10 20+ 2018, we’v REA SIN 10-19 40 digital e analy 5-9 path zed the GLY0 DIG conventions & trade shows throughout car shop to purchase 1-4 30of 5.1% ITA L PAT 3.9% pers. This of thou Wha dealerships in 94.9% wanted H year, we sands car t we found connect with car WhTO 20 96.1% to dig COV 10 ID-19 data into the pre- multiple buye is that shoppingrs aren’t expe today’s enPURsearch CHA SE been you’re not alone. of TrueCar today’s digital world.the findings we pass ively from and locations our surve post- single their vehic. Since many rts on car moonlinre thaarch ing for The phone has always In a recent survey that reaching Here are some of learnings can help a use a salesperson’s most valuable 0 partnersh tracked location ys and e rese n 50% dealers, 80% declared uncovered. These approach and car the tim d tool digital shopping ip with GfK beha canMchan les every fiveonly replace optiosho ing andof car,in the quest to engage with by phone has become you modernize your car buyers, with the ppe ns acro to see vior However, customers we decided to get FULL PAGE comp goal of rs will in IADA.CO ge betw ss mult journey year rep cones—a e, customers iple devic aring used and close sales. effectively reach more the year. This report will also be available a resu een purc s, a lot orte WWW.N has how|the lt, the harder. So USED CAR evolv INDUSTR Y REPORT ed. five week proc ess take hase s. As vehic le at d accfindinidegnts a relia sidller car if it feels like connecting with your a better understandin g of how to right now. Car6shop | 2020 NIADA of time s for most. This s arou nd comfortab a price poin t they.’re ble s with shoppers by phone has becomepast, prospective buyers preferred for shop le with. than in years pers have pers to leaves lots more challenging a lot of spend All data hours from CarGu decision 44 |2018 rus Buyer Where to buy, s to mak 2020-2020 NIADA USED Insight e Reports, for purchase online to all non-members even the which CAR INDUST price they’ make they prefe RY REPOR $3,650 consumer T | WWW. re willin r, NIADA.COM s g to pay— make befor have a lot of 11X decisions so many e purchasing begin the choices to navig a vehic to le. With 66% 53% research ate, shop throughout the year at www.niada.com/ process and shop pers full of ping uncertaint Of car y. on they first buyers are undec from Of car where to buy ided 41% To fill in (Within the publication) the start shoppwhen on buyers are undec decisions, gaps and infor ing which make to ided in sources shoppers m their they first buy start shopp when Of car buyers Increase in robocalls turn to are undec to resea While there on the the last 2 years publications.php rch their online ing approximat ided 2018: 2019: Shoppers are many they’re e price 2017: 44.6% estimate options. shoppers online willing 3.7% 29.2% their shop roughly can use, resources to pay ping proce 60% OEM, and including Share researchin ss is spen of industry dealership of g sites are sites, auto , Visiting Time Shoppers The shop and comparing t online, the most shopping Site Categ Spent ng Become More Challengi pers estim options. resou rce by comm ory only used most time ated to car buye rs by Phone Has 1/2 PAGE shoppers researchin g onlin spend the And use auto rs: 93% of Car shopp ers online Reaching Consume e are: it’s not shop over a one and ping sites. Urgent a third spend of their shoppers average done visit: on auto shopp time shopper apps before ing sites • Includes dealer and auto auction industry sites 12 visits auto the buying and Shoppers times befor shopping . with a Use of 87% budget this categ e buyin Unknown g over $30K as the ory of sites a vehicle. Caller purchase accelerate Other Luxury 63% of nears. s buyers In comp OEMs 10% $2,800 car and 58% shoppers visit arison, 7% visit deale OEM Older mille average rship sites, sites demographics, charts and trends, as well nnials shop with the Dealership times total per visiting Auto before them 9% shopping First-time purchase. only 5.5 purchase 37% calls from rs Parts, servi ce, of consumers ignore 48 | 2020 or repai unknown callers NIADA USED r CAR INDUST 16% Auto as studies and research conducted and (Within the publication) RY REPOR T | WWW.N informatio IADA.COM n 21% collected from various industry and allied WWW.NIADA.COM CAR INDUSTRY REPORT | 46 | 2020 NIADA USED industry experts. Half and full page four-color display ads are now available in the 2021 NIADA Used Car Industry Report. Distribution is 22,000+ annually to the entire NIADA and NAAA membership, by online subscription and special requests, at the NIADA Annual Convention, and at national industry trade shows throughout the year. AD PLACEMENTS • Cover positions are on a first- come first- served basis, with first right of refusal from current cover position advertisers. • Placement of ads in your industry’s area of expertise within the industry report are available on a first-come first-served basis. The Used Car Industry Report is also sold online inclusive of advertisements at niada.com/publications.php NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 6
NIADA USED CAR INDUSTRY REPORT • AD SPECS DISPLAY AD SPECS UCD MAGAZINE • ON THE BLOCK • BHPH MAGAZINE • UCIR AD MATERIALS All measurements in inches, width by height. Keep all text FULL PAGE 1/2 PAGE HORIZONTAL and logos in live area. High resolution PDF formatted ads are preferred and can either be e-mailed to your advertising representative or LIVE mailed on CD to the NIADA. Advertiser may also place artwork 7.25 x 9.874 on our FTP site. Contact your advertising representative for TRIM FTP site instructions. 8.375 x 10.875 WITH BLEED IMAGE RESOLUTIONS 8.625 x 11.125 7.367 x 4.811 Please make sure the entire file is high resolution and that all images within the ad are 300 dots per inch (D.P.I.) Ads and images that are not to specs will be sent back to the advertiser. COLOR 1/2 PAGE VERTICAL 1/2 PAGE SPREAD All spot and four-color ads should be converted to CMYK. FONTS Please make sure all fonts are outlined in the file before saving to PDF or EPS. 4.811 x WITH BLEED AD SIZE 7.312 17 X 5.436 Ad sizes must conform to the sizes presented in this media kit. Publisher will not reduce or enlarge ads to fit required space. Incorrect size ads will be sent back to advertiser. 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL ADVERTORIALS Copy Regulations Advertorials must include words “Paid Advertisement” prominently on the ad. Used Car Dealer Magazine/State Magazines reserves the right to refuse advertorials based NO BLEED WITH BLEED on contents of the material and/or the 8.625 X 7.937 4.813 X 9.875 refusal of the advertiser to include the WITH BLEED words “Paid Advertisement” on the advertising piece. 5.127 X 11.127 BHPH DEALER MAGAZINE 1/3 PAGE SQUARE 1/3 PAGE VERTICAL FRONT COVER - CORNER LIVE 2.814 x 3.345 TRIM NO BLEED 3.314 x 3.595 WITH BLEED 2.312 X 9.875 3.564 x 3.845 4.813 X WITH BLEED 4.813 2.937 X 11.127 BHPH DEALER MAGAZINE 1/6 PAGE JUNIOR SPREAD BACK COVER 1/6 PAGE LIVE (V) NO BLEED 7.375 x 7.308 15.75 x 6.084 TRIM 8.375 x 8.308 WITH BLEED WITH BLEED 1/6 PAGE (H) 17.00 x 7.5 8.735 x 8.5 (V) 2.312 X4.875 (H) 4.813 X 2.313 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 7
NIADA.TV www.niada.tv NIADA.TV offers dealer education and training videos for all interested viewers. Offered online are educational sessions, industry news segments, highlight videos, special program series, as well as livestream events. The NIADA.TV network was designed to help expand dealership operations and improve profitability, but our scope is expanding! We offer our production services for any interested vendor seeking our expertise in high quality video – just reach out! MOST VIEWED CHANNELS BHPH, Operations, and Sales & Marketing. REGULAR CHANNELS Dealer education sessions are filmed regularly at various automotive conferences, national and state conventions, and industry events throughout the year. Programming is updated regularly on NIADA.TV, and placed within the appropriate network channel. The channel menu located to the left of the home page includes Association News, Compliance/Legall CPO, Finance/Insurance, Remarketing, and Industry Events. Dealers can also share all NIADA.TV videos via their social media outlets, including rating and commenting on all videos offered throughout the site. If you are interested in NIADA.TV filming your upcoming training or event, contact Troy Graff: troy@niada.com. SPECIAL MONTHLY PROGRAMMING Many industry partners and vendors team with NIADA.TV to provide a series of short videos to assist in everyday business operations. Each series has its own dedicated web page on NIADA.TV. These can be found midway down the home page of our website. NIADA.TV promotes these special program series monthly via email campaigns, on social platforms like the NIADA Facebook Page, and in other NIADA communications outlets. If you would like to offer a monthly special program series, contact Troy Graff: troy@niada.com. LIVE WEBCASTS NIADA.TV provides live coverage of industry events, such as the annual World Automobile Auctioneer Championships (WAAC) and the annual NIADA National Quality Dealer of the Year Awards. But our live offerings do not stop there. NIADA.TV can handle all production aspects involved in a livestream, whether big or small. If you are interested in our livestream services, contact Troy Graff: troy@niada.com. NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 8
NIADA.TV • AUTOMOTIVE INDUSTRY NEWS ADVERTISING/SPONSORSHIP RATES www.niada.tv CHANNEL SPONSORSHIPS NIADA.TV network programming is divided into 10 Channels, each providing advertisers a very highly targeted opportunity to market products and services directly related to the content of each channel. Each channel has its own dedicated web page displaying and listing all of the videos and program titles within that particular channel. NIADA.TV’S provides live coverage of industry events, such as the INDIVIDUAL CHANNELS annual World Automobile Auctioneer Championships (WAAC) and the • SALES/MARKETING annual NIADA National Quality Dealer of the Year Awards. But our live Sales Training at your Fingertips offerings do not stop there. NIADA.TV can handle all production aspects involved in a livestream, whether big or small. If you are interested in our • CPO livestream services, reach out at 817-640-3838. How to Develop a Profit from a CPO Program AIN WEEKLY SPONSORSHIP PACKAGE INCLUSIONS • BHPH The weekly NIADA.TV Automotive Industry News Sponsorship package How to profit from your BHPH business. is the best online advertising package that NIADA offers. The combined impressions of all of the creative units included in this sponsor package • OPERATIONS Training for your entire dealership staff. is 22,000 total impressions per week. Sponsor Package includes the following creative units and impressions: • FINANCE/INSURANCE 1. Company will have a 1920x1080 (or 1280x720) logo for the intro Get the latest on the lending and insurance landscapes. 2. Company to have a company opening sponsorship mention (10 second script) • REMARKETING 3. Company will have a 185 x 600 web banner on the Buying and Selling is the key to all profits. home page of NIADA.TV 4. Company to have a 728 x 90 logo to be included in the • COMPLIANCE/LEGAL weekly AIN promotional email sent to over 17,000 dealer Stay informed and on top of legal and regulatory issues facing dealers today. and industry emails to promote the weekly show. 5. Company to have two (2) :15 or :30 commercial placements • ASSOCIATION NEWS within the weekly AIN news program. Get your Local, state and national information here. 6. Sponsorship mention within the weekly AIN Facebook wall post. • INDUSTRY EVENTS AIN WEEKLY SPONSORSHIP COSTS Missed an industry event? Watch it here. One Week of AIN Package Sponsorship: $1,750 net per week 3-6 weeks of AIN Package Sponsorship: $1,700 net per week 7+ weeks of AIN Package Sponsorship: $1,600 net per week WEEKLY AIN IMPRESSIONS & VIDEO VIEWS Weekly Impressions from video: 15,000 to 20,000 Weekly impressions from home page AIN banner: 8,000 to 10,000 Weekly Impressions from weekly AIN email promo: 4,000 to 7,000 Weekly Impressions from Facebook AIN promo: 300-750 Total Weekly AIN Impressions: 27,000 to 37,000 CHANNEL SPONSOR PACKAGE INCLUSIONS CHANNEL SPONSORSHIP RATES: 1. 30 second video commercial that automatically launches in SPONSORSHIP OF 1 CHANNEL front of every video listed within that channel $975/MONTHLY 2. 728x90 web banner on the channel page - includes link to your SPONSORSHIP OF 2 CHANNELS web page $800 PER CHANNEL PER MONTH 3. 185 x 600 banner next to the video player of every video within SPONSORSHIP OF 3-4 CHANNELS that channel - includes link to your web page $700 PER CHANNEL PER MONTH **Costs based on minimum three month consecutive commitment. for additional information please contact TROY GRAFF troy@niada.com 817-640-3838 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 9
NIADA.TV www.niada.tv NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 10
NIADA.TV NIADA.TV www.niada.tv for additional information please contact TROY GRAFF troy@niada.com 817-640-3838 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 11
NIADA ONLINE ADVERTISING WWW.NIADA.COM • Rotating Leaderboard Banner displayed at the top of the home page of niada.com. Up to four clients max rotating on the homepage only. Banner Sizes: 28x90 $750 monthly. (2,000 to 5,000+ impressions monthly depnding on amount of rotating advertisers per month) • (14) Exclusive Banner units displayed on the right side of almost every page of the niada.com website. Various Sizes. Static JPEG or animated GIF. $400 to $650 per month, depending on size and placement. Minimum six month run. Ask your advertising representative for availability. (11,000 to 18,000+ depending on month.) • (7) Scrolling Banners displayed at the bottom of almost every page of niada.com website. Banner Size: 200x90. Static JPEG or animated GIF. $350-$375 per month depending on placement and length of run. Minimum six month run. Ask your advertising representative for availability. (11,000 to 18,000+ depending on month.) WWW.NIADA.TV • (1) Exclusive NIADA.TV “Home Page Leaderboard Banner.“ Banner Size: 728x90. Static JPEG or animated GIF. $650 per month. Minimum three month run. (20,000 to 25,000 page views/impressions monthly.) * NEW NIADA.COM WEBSITE COMING SOON! ALL EXISTING RATES & PLACEMENTS ARE SUBJECT TO CHANGE. WWW.UCDMAGAZINE.COM • L EADERBOARD BANNER 728X90 $500 • E XCLUSIVE BANNER 1 200X200 $250 • E XCLUSIVE BANNER 2 200X200 $250 • E XCLUSIVE BANNER 3 200X200 $250 • E XCLUSIVE BANNER 4 200X200 $250 12
NIADA / NABD ONLINE ADVERTISING NABD ONLINE ADVERTISING NABD PARTNER EMAIL MARKETING CAMPAIGNS LEADERBOARD BANNER Reach a very targeted and verified Banner size: BHPH Dealer Owner email database 728 x 90 4 available of over 14,000 contacts with your Can be static JPEG or animated GIF. per month email marketing content. Participating ONLY $600 / Month companies will receive a full tracking Minimum 6 month run. report and lead lists of all contacts that have interacted with the email campaign, including email opens and click-tracking. These reports and lists are generated and provided to you one week following your distribution date. These hot lead lists contain complete EXCLUSIVE BANNER UNITS contact and company information Banner size: 4 available (emails not included) for follow-up by 200 X 200 per month your sales teams. Can be static JPEG or animated GIF. ONLY $400 / Month • AUDIENCE - 14,000 Depending on Placement BHPH DEALER OWNER Minimum 6 month run. CONTACTS • AVERAGE EMAIL OPEN RATE – 14% BANNER UNITS Banner size: per month • DISTRIBUTION DATES- 200 X 90 EVERY TUESDAY AND Can be static JPEG or animated GIF. THURSDAY $250 / MONTH ( 104 AVAILABLE EMAIL CAMPAIGN Minimum 6 month run. DATES YEARLY) COST: $2,000 PER EMAIL CAMPAIGN FOOTER BANNER UNITS Displayed at the per month ARTWORK: bottom of all website pages NABD requires clients to submit the Banner size: email campaign creative (HTML and 200 X 90 subject head of the email) one week Can be static JPEG or animated GIF. prior to your scheduled distribution $200 / MONTH date. If client does not submit (16,000+ impressions monthly.) artwork prior to the day of the scheduled email, the client forfeits their email campaign date and is still responsible for payment. If client needs to re-schedule, client must notify NABD at least one week in advance of the scheduled distribution date and efforts will be made to re- schedule depending on availability. To Advertise, Call Joe Kearse or Reginald Allen at (832) 767-4759 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 13
NIADA’S ONLINE PROGRAMMATIC AD CAMPAIGNS TARGET YOUR ONLINE ADS TO INDEPENDENT DEALERS ACROSS THE ENTIRE WEB. Campaigns will be targeting our NIADA used car dealer members nationwide and/or BHPH dealers as they travel to sites across the internet on their computers, tablets, or mobile devices. There are tens of thousands of network sites your banner units willl be seen on, such as: Yahoo! News, Facebook, FoxNews, WSJ, CNBC, MSN, CNN, NY Times, Washington Post, ESPN, LA Times, US News, TechCrunch, Vice, FoxSports, CBS Sports, USA Today, NBC News, Salon, Buzzfeed, Huffington Post and more…. THROUGH SOPHISTICATED TECHNOLOGY (we’re not talking about basic retargeting) you can display advertising messages across most major website properties targeting independent dealers. This allows you to reach the exact right audience and achieve higher-quality clicks and traffic. ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH and reach more than 11,000 verified NIADA used car dealer members and/or 11,000 verified BHPH dealers. Rates start at just $28 CPM for a minimum buy of 100,000 impressions. Purchase a maximum impression campaign to secure a $28 CPM. After booking your campaign you will have access to your own portal to review campaign performance and a team to help you adjust and optimize your campaign. CLIENTS CAN PERFORM A/B TESTING WITH THEIR CAMPAIGNS Clients will have access to their own portal to review campaign performance and a team to help you adjust and optimize your campaign. WE RECOMMEND UTILIZING THE MOST POPULAR AD SIZES WHICH WILL ENSURE EFFICIENT USE OF IMPRESSIONS 300 X 250 Incorporate multiple ad sizes into any campaign as long as they all point to the same landing page in a campaign. 728 X 90 or setup multiple campaigns with multiple landing pages. 160 X 600 Max file size is 40kb MOBILE : 320 X 50 If animated, make sure the animation is less than 15 seconds for additional information please contact TROY GRAFF troy@niada.com 817-640-3838 NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 14
ONLINE ASSOCIATION NIADA’S ONLINE PROGRAMMATIC "NATIVE" CAMPAIGNS "NATIVE" ADVERTISING SPECS “Native” makes the ads look like they are a news story or blog post PROGRAMMATIC Please note the text specifications below are measuring characters, not words. If you have several (2-3) extra characters, it is OK in most cases. EVENTS ANDAD For simplicity we offer one native advertising layout. • Image: 1200×627 • Title Text: 25 characters • Body Text: 90 characters • CTA (call to action) Text: 15 characters • Landing Page URL SPONSORSHIPS CAMPAIGNS ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH AND REACH MORE THAN 11,000 VERIFIED NIADA USED CAR DEALER MEMBERS AND/OR 11,000 VERIFIED BHPH DEALERS. Rates start at just $28 CPM for a minimum buy of 100,000 impressions. Purchase a maximum impression campaign to secure a $28 CPM. After booking your campaign you will have access to your own portal to review campaign performance and a team to help you adjust and optimize your campaign. RESTRICTING THE AUDIENCE Restricting the audience is for example, using specific demographic data to refine the people we are displaying ads to. We are currently running campaigns targeting all NIADA Independent Used Car Dealer members and/or verified BHPH dealers in total. (Approx 11,000 independent dealers each list) But, we could narrow these lists to restrict them solely to dealers on the east or west coast, specific location(s), or limit them to dealers 40-60 years old, or those with sale levels above 100k. These are just some examples of how we could refine and restrict these lists. PROGRAMMATIC TESTIMONIALS The programmatic ad campaigns with NIADA is one of the most efficient programs we utilize to reach the independent dealer audience online. I'd highly recommend it! Scott Christopher Media Strategist for Cox Good Media Ideas _____________________________________________________________________________ We did have record turnout for our webinars using programmatic! Susan E. Burke VP Marketing & Product NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 15
NIADA’S EVENTS 2021 NIADA | NABD www.niadaconvention.com CONVENTION & EXPO Event Date: June 21-24, 2021 Location: Wynn Resort & Casino The NIADA | NABD Convention & Expo is our premiere event. Combining the resources of NIADA and the National Alliance of Buy Here-Pay Here Dealers in a used car industry Mega- Conference, this Convention offers the best training available for independent automobile dealers. Education topics include: digital/social media marketing, legal and compliance issues, inventory sourcing, collections, sales, customer service, F&I, management, service department operations, cybersecurity, certified pre-owned and much more. Our Expo Hall is filled with exhibitors offering the latest cutting-edge technology, products and services designed to give you an edge as you accelerate through today’s ultra-competitive used car market. Why You Should Attend: • Gain critical training. • Face-to-face interactions that drive new ideas and build connections. • Receive updates on legislative, regulatory, and compliance issues. • Share best practices. • Learn about the most current technologies, products, and services offered by a wide variety of top-notch exhibitors. For booth sales and sponsorship information contact troy@niada.com 2021 NIADA NATIONAL www.niadapolicyconference.com POLICY CONFERENCE Event Date: September 20-22, 2021 Location: T he Ritz-Carlton in Pentagon City near Washington, D.C. One of NIADA’s primary objectives is to help policy makers understand your business and how what they do impacts you, your customers, and the used motor vehicle industry as a whole. You can help NIADA deliver that message. Each year, NIADA hosts the National Policy Conference and Day on Capitol Hill. This event is open to all NIADA members and provides a prime opportunity for you to tell your story before members of Congress and federal regulators. Join us and make your voice heard! For sponsorship information contact troy@niada.com 2021 NABD BHPH www.nabdsubprimeconference.com SUBPRIME CONFERENCE Event Date: Fall of 2021 Location: TBD The NABD Buy Here-Pay Here Subprime Conference & Expo is specifically for Buy Here-Pay Here Operations. This two day conference is a one-stop shop for motivation, networking, and education needed to take your operation to the next level. Conference Highlights: • Training for New and Experienced Operators • Network with Industry Experts • Capital to Fund Your Operation • Collections and Underwriting Training • Best Practices that Work Today and in the Future • The Latest Marketing Strategies • Legal and Compliance Updates • Exhibit Hall with the Latest Products and Services • New Industry Technology For booth sales and sponsorship information contact joe@niada.com or reginald@niada.com To receive text message alerts regarding all events, text Events to 95000. NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES 16
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