FLORENCE INTERNATIONAL ARTISAN FAIR - EXPERIENCE THE GENIUS

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FLORENCE INTERNATIONAL ARTISAN FAIR - EXPERIENCE THE GENIUS
EXPERIENCE THE GENIUS           MIDA 2019

           FLORENCE INTERNATIONAL
                ARTISAN FAIR

500 YEARS AFTER LEONARDO
April 24th - May 1st 2019
Firenze - Fortezza da Basso
from 10:00 am to 10:00 pm
FLORENCE INTERNATIONAL ARTISAN FAIR - EXPERIENCE THE GENIUS
AFTER 82 EDITIONS, WE CELEBRATE
                                                                              THE FAIR BY REVAMPING IT
                                                                              To create a more efficient commercial platform and
                                                                              TO PROMOTE THE WORK OF
                                                                              OUR EXHIBITORS AND PARTNERS

A global art and                                                                   WIDER, INTERNATIONAL AND
                                                                              To reach a
crafts village from
different cultures taking                                                     QUALIFIED AUDIENCE, INTERESTED in the values
shape along an itinerary                                                      of traditional and innovative handicrafts
presenting handicrafts
from Tuscany, Italy and
the World.                                                                    To give to the Fair a new position within a   GLOBAL CONTEXT
                                                                              by satisfying the needs of the increasingly lively, evolving, international
Since 1931, we have                                                           universe of the handicraft.
been presenting big and
small masterpieces
which made the history
of “Made in Italy”
and international
handicrafts. Every
                                                                                                            to invest in:
year, the first certified                                                                               ded
                                                                                                 we deci

                                                                                                   T Y
                                                                                             ,
                                                                                    To do so
                                                                                                 I
Italian fair hosting
master craftsmen
and emerging talents
                              OUR FIGURES
                                                                                    CR E A T I V
                                                                                                          N
                              A showcase promoting excellence, an exclusive
takes place inside the        opportunity for artisans, creative people and

                                                                                           N  I Z A T I O
                                                                                         A
wonderful 16th-century

                                                                                    ORG
                              quality entrepreneurs.
Fortezza da Basso, where
cultural heritage
                              800                     50
                                                                                             T
and innovation create
unique pieces and             Exhibitors              Countries

                                                                                    L AY O U                O N
                                                                                                        T I
experiences made to last.
                              140.000                 55.000 SQM
                                                                                          M  U N  I C A
                                                                                    CO M                          S
In the historic city centre
of Florence, only 150         Visitors                of exhibiting surface

                                                                                                      B  U  Y E R
                                                                                                 E D
metres away from the
Santa Maria Novella
Railway Station.              720
                              Accredited
                                                                                    QUA L  I F I
                              Journalists
FLORENCE INTERNATIONAL ARTISAN FAIR - EXPERIENCE THE GENIUS
To attract attention, visitors and encourage                                      You can participate in the International Artisan
them to buy, the Fair will feature:                                               Fair in one of the following sections:

                                               C  I L I T I E S
                                IT  I N G  F A                                           ITALIAN HANDICRAFTS
                   D  E X H I B
     R E N E W   E                             T I O N
                                                                                         home, design, fashion, clothing, accessories,

                                  A L  L O C A                                           jewellery, limited editions, customized creations, outdoor

                   T  S P A C E                                 N TS
          E R E  N                                    O  N  T E
A DIF F                     I V I T I E S  A N D   C
                                                        C  E
                                                                                         INTERNATIONAL HANDICRAFTST
                I N G A C T               A U D  I E N                                   home, design, fashion, clothing, accessories,
        P E L L                    T H  E
 C O M T E N G A GI N G
                                                                                         jewellery, limited editions, customized creations, outdoor

 A I M E D A
                                                                                         DIGITAL HANDICRAFTS,
                                                                                         SELF-PRODUCTIONS, FAB LABS AND MAKERS
                                                        The Fair takes place at
                                                        the Fortezza da Basso,
                                                        a majestic pentagonal-
                                                                                         FOOD AND BEVERAGE
                                                        shaped venue, built
                                                        between 1534 and 1537
                                                        at the behest of Duke            HEALTH & BEAUTY
                                                        Alessandro de’ Medici
                                                        to protect Florence
                                                        from possible sieges.            ECO-DESIGN, RE-USE AND RECYCLING
                                                        One of the most iconic
                                                        architectural monuments
                                                        of Tuscany and Italy in
                                                        the world, it currently
                                                                                         RESTAURANTS AND STREET FOOD
                                                        hosts fairs and
                                                        prestigious cultural
                                                        events and is managed
                                                        by Firenze Fiera.
Nazioni

               Magazzino 07

                         Teatro
                         Lorenese                       Ronda
        Arsenale                         Palazzina      and Rondino
                             Piazza      Lorenese
                             del Gusto                                Before, during and after the
                                                                      event, we promote companies
Entry / Exit                                                          and exhibitors through activities
                                                                      aimed at visitors and Italian and
                                                                      international media, including:

                                                                      - Posters and billboards
                                                                      displayed in Tuscany and in
                                                                      other Italian regions

                                                                      - Advertising and sponsored
                                                                      articles on local and national
                                                                      newspapers

                                                                      - News, press releases
                                                                      targeting national and
                                                                      international media

                                                                      - Radio and TV commercials

                                                          Spadolini   - Regular newsletters on
                                    Monumentale
                                                                      the main social networks:
                                                                      Facebook, Twitter, Instagram,
                                                                      Youtube

                                                                      - A redesigned website with
     Rastriglia              Ghiaie                  Cavaniglia       a focus on the exhibitors and
                                                                      the contents on show

                                                                      - A section devoted to b2b
                     Liceo       Entry / Exit
          Biglietteria
I S T E R
                                              REG
                                                      A N  D
                                              NO W
                                              BE N  E F I T
                                              F ROM B L E                              PROJECT MANAGER                     DIGITAL HANDICRAFTS,

                                                    O U R A                                                                SELF-PRODUCTIONS,
                                              FAV
                                                                                       Giacinto Bosco
                                                                                       tel. +39 055 49.73.439              FAB LABS & MAKERS

                                                      H
                                                                                       bosco.commerciale@firenzefiera.it

                                              B O O T                                                                      Debora Daddi
                                                                                                                           tel. +39 055 49.73.019

                                                        S
                                                                                                                           maker@firenzefiera.it

                                              P R I C E                                ITALIAN HANDICRAFTS
                                                                                       ECO-DESIGN, RECYCLING
                                                                                       & RE-USE
                                                                                       Maria Risi
                                                                                       tel. +39 055 49.72.240
                                                                                       risi@firenzefiera.it
                                                                                                                           Firenze Fiera is the company
                                                                                                                           managing the main venues hosting
                                                                                                                           events, congresses, meetings and
                                                                                       INTERNATIONAL                       exhibitions in Florence.
                                                                                       HANDICRAFTS
OUR OFFER                             PROMOTIONS                                       HEALTH & BEAUTY
                                                                                       Simona Tosi
                                                                                       tel. +39 055 49.72.241
Modular booths starting from          Get a discount: send your registration form      tosi@firenzefiera.it
5 sqm. For further information,       and make your advanced payment by
please refer to the technical sheet   31/01/2019, and your balance payment
of the pavilion of your interest.     by 29/03/2019.
                                                                                       FOOD                                Piazza Adua, 1
                                      For further information, please contact us at:   AND BEVERAGE                        50123, Firenze – Italy
                                      mostrartigianato@firenzefiera.it                                                     tel +39 055 49.721
Different prices according                                                             RESTAURANTS &                       Fax. +39 055 49.72.244
to the pavilion (please refer                                                          STREET FOOD                         mostrartigianato@firenzefiera.it
to the technical sheets).                                                                                                  www.mostrartigianato.it
                                                                                       Costanza Magni
                                                                                       tel. +39 055 49.72.239
                                                                                       magni@firenzefiera.it
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