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From Financial Services to Blockchain and Crypto: How Executives Are Making the Switch - Heidrick ...
From Financial Services to
Blockchain and Crypto: How
Executives Are Making the Switch

As the race for talent heats up in the crypto and
digital assets sector, Heidrick & Struggles and
the Global Blockchain Business Council (GBBC)
collaborated on a survey to explore how executives
are making the transition from traditional
financial services firms to blockchain and crypto
companies—and what they need to know when
they contemplate the move.
From Financial Services to Blockchain and Crypto: How Executives Are Making the Switch - Heidrick ...
F R O M F I N A N C I A L S E R V I C E S T O B L O C KC H A I N A N D C R Y P T O : H O W E X E C U T I V E S A R E M A K I N G T H E S W I T C H

Contents                                                                     Making the jump                                                         4

                                                                             Five considerations when contemplating joining a crypto company         9

                                                                             Looking ahead		                                                         10

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From Financial Services to Blockchain and Crypto: How Executives Are Making the Switch - Heidrick ...
H E I D R region,
Diverse   I C K & inclusive
                   S T R U Gworkforces:
                            GLES        Diversity and inclusion policy and practice in Asia Pacific

The idea of cryptography and digital                           Thus, blockchain and crypto companies                                  The sector is also attracting
money has been around since the                                are attracting considerable attention                                  attention from executives in
1970s, but it wasn’t until the publication                     among both retail and institutional                                    traditional financial services
of the Bitcoin whitepaper “Bitcoin:                            investors seeking financial gain. The
                                                                                                                                      firms who are increasingly
A peer-to-peer electronic cash                                 sector is also attracting attention from
system” in 2008 that digital assets                            executives in traditional financial
                                                                                                                                      comfortable joining the new
started to gain traction.1 The first known                     services firms who are increasingly                                    and often volatile industry.
purchase made with bitcoin was in 2010,                        comfortable joining the new and often
and competitors began to emerge                                volatile industry. For example, Coinbase
shortly thereafter. In the past months,                        recently hired senior executives from
the crypto market cap has hovered                              Goldman Sachs, Barclays, and
around $2 trillion and is expected to                          Bridgewater.3
continue growing in the long term.2

1 Satoshi Nakamoto, “Bitcoin: A peer-to-peer electronic cash
  system,” Bitcoin.org, October 31, 2008.                      3 Joshua Oliver, Laurence Fletcher, Eva Szalay, and Philip
2 “Cryptocurrency prices by market cap,” accessed                Stafford, “‘It’s wild out there’: Crypto firms lure top bankers in
  December 21, 2021, coingecko.com.                              price boom,” Financial Times, May 26, 2021, ft.com.

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From Financial Services to Blockchain and Crypto: How Executives Are Making the Switch - Heidrick ...
F R O M F I N A N C I A L S E R V I C E S T O B L O C KC H A I N A N D C R Y P T O : H O W E X E C U T I V E S A R E M A K I N G T H E S W I T C H

Making the jump

To learn more about what is prompting                         Where are new blockchain and                                  Previous experience:
seasoned financial services executives to                     crypto executives coming from?                                What types of financial institutions
join the blockchain, crypto, and digital                                                                                    executives come from (%)
assets sector, the Global Blockchain                          Nearly half of survey respondents
Business Council and Heidrick &                               (49 percent) joined the blockchain and                             Investment bank
Struggles conducted an online survey                          crypto industry from roles in investment
                                                                                                                                 Other financial services companies
of 46 professionals who recently made                         banking. The other half came from
the move from investment banks,                               market infrastructure organizations,                               Market infrastructure firms
asset management firms, hedge funds,                          asset management companies, hedge
                                                              funds, and other types of financial                                Asset management or hedge funds
or other types of firms.4 The survey
explored their reasons for moving                             institutions, from securities and venture                          Bank holding companies
and the reality of their new roles and                        capital to bank holding companies.
businesses. At the time of the survey, all                                                                                                           4
of the respondents were still working in                                                                                                    9
blockchain and crypto, indicating that
the moves have so far been a success.
                                                                                                                                13

                                                                                                                                                                      49

                                                                                                                                       25

                                                                                                                            Source: GBBC and Heidrick & Struggles
4 The survey was conducted from July 2021 to October 2021.                                                                  blockchain survey, 2021, n = 45

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From Financial Services to Blockchain and Crypto: How Executives Are Making the Switch - Heidrick ...
H E I D R region,
Diverse   I C K & inclusive
                   S T R U Gworkforces:
                            GLES        Diversity and inclusion policy and practice in Asia Pacific

Most respondents held high-level                               What roles executives had before joining a blockchain or crypto company (%)
positions at their previous institutions.
One-third came from roles as directors
                                                               Director or senior vice president                                                            33
or senior vice presidents, and 28 percent
had previously served as managing
directors. We have seen that an                                Managing director                                                                       28
increasing number of senior executives
from traditional financial services                            Vice president                                                           13
companies are more open to joining
blockchain and crypto companies as it
becomes clearer that cryptocurrencies                          Analyst or associate                                               11

and blockchain are a driving force
for the future of financial services.                          Other                                                      8

                                                               C-suite                                                7

                                                               Source: GBBC and Heidrick & Struggles blockchain survey, 2021, n = 46

What’s prompting them                                          How executives made the switch to a blockchain or crypto role (%)
to make the switch?
Nearly a third of respondents said                             Founded a company                                                                            31
they left their previous role to start
a company. The fact that so many                               Recruited by an executive at
                                                                                                                                                  20
executives are willing to take a risk on a                     a blockchain company
new venture underscores blockchain’s
role in the broader financial industry.                        Found a job in the blockchain space                                 11
An additional 20 percent said they left
their previous role because they were                          Invested in
                                                                                                                              9
recruited by an executive at a blockchain                      digital assets
or crypto company, highlighting the
                                                               Worked on a
importance of networks and connections                                                                                 7
                                                               project initiative
in the digital assets space; executives
are more likely to join a blockchain                           Recruited by an
                                                                                                                4
or crypto company when they know                               executive search firm
and trust the people working there.
                                                               Other reasons                                                                 18

                                                               Source: GBBC and Heidrick & Struggles blockchain survey, 2021, n = 45

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From Financial Services to Blockchain and Crypto: How Executives Are Making the Switch - Heidrick ...
F R O M F I N A N C I A L S E R V I C E S T O B L O C KC H A I N A N D C R Y P T O : H O W E X E C U T I V E S A R E M A K I N G T H E S W I T C H

What kind of companies                                        Current stage of the companies
are they joining?                                                                                                                             11
                                                              where executives joined (%)
A large proportion of the executives
we surveyed joined companies that are                              Start-up: Seed round through Series B                      14                          43
starting small and scaling fast. Forty-
three percent of respondents said their                            Growth company: Series C and above
companies are in the start-up phase,
                                                                   Large, privately held enterprise
and a further 23 percent are in growth-
stage organizations. Only 9 percent                                Publicly traded company                                     9
said they work for large, privately
held enterprises. Similarly, the vast                              Government, academic, or nonprofit
majority reported working in companies
with fewer than 300 employees. This
trend reflects the way the sector                                                                                                              23
is evolving, with many companies
starting small and growing fast.                              Source: GBBC and Heidrick & Struggles blockchain survey, 2021, n = 44

How are companies recruiting                                  Where would blockchain and crypto
for senior roles in blockchain                                companies hire from? (%)                                                         11
and crypto organizations?                                                                                                              2
                                                                   Personal networks
Personal networks play an outsize role
in recruiting, as we noted previously.                             Recruiter
Indeed, approximately two-thirds of
                                                                   Internal recruitment
respondents said their company would                                                                                         20
recruit through personal networks if                               Other
they were hiring an executive to focus
on blockchain or crypto. As the sector
is establishing itself, more and more
executives are ready to make the jump,                                                                                                               66
particularly if they see colleagues who
made the switch earlier succeeding.                           Note: Numbers may not sum to 100% because of rounding.
A large proportion of the executives                          Source: GBBC and Heidrick & Struggles blockchain survey, 2021, n = 46

surveyed said they would rely on
recruiting firms to fill a position; this
again resonates with our experience that
executive search firms are not generally
known for working in the sector unless
blockchain and crypto companies have
a clearly defined need for a senior
executive role. Only 2 percent said
they would first promote from within
the company, likely because executive
ranks are still thin at these small firms.

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H E I D R region,
Diverse   I C K & inclusive
                   S T R U Gworkforces:
                            GLES        Diversity and inclusion policy and practice in Asia Pacific

How are blockchain and crypto                                  What skills are important for                            one of the three most important soft
roles different from roles                                     executives in blockchain and crypto?                     skills for a blockchain executive, and
in the financial sector?                                                                                                62 percent listed critical thinking.
                                                               To succeed in the blockchain and crypto                  Surprisingly, leadership and networking
The vast majority of participants                              space, executives need to be able to                     skills were at the bottom, but that
work on smaller teams with smaller                             adapt, think critically, and communicate                 could be a consequence of the fact
budgets in their new roles compared                            well. One executive said, “The pace of                   that respondents had to deal with
to their previous roles: 78 percent said                       change in blockchain vastly exceeds                      significant cultural change when they
their new team is smaller than the                             that in traditional finance. Executives                  joined a start-up, and learning the
one they came from, and 76 percent                             must process information quickly and                     ropes might have taken priority over
said they have a smaller budget.                               be comfortable making decisions in                       leading. It is likely the prioritization
When we asked executives about                                 ambiguity.” Nearly three-quarters                        of these skill sets will change as the
what’s most different in their current                         of respondents cited adaptability as                     companies, and sector, mature.
roles compared to previous ones,
flexibility was high on the list, as well
as a sense of being able to have an
                                                               Most sought-after soft skills for blockchain and crypto executives (%)
impact. For many, culture also plays
an important role, as many are looking                         Adaptability                                                                                   73
for an environment with a faster pace
of change and one in which they can
learn quickly and experiment, with a                           Critical thinking                                                             62

less layered decision-making process.
•   Project timelines are shorter                              Communication                                                            42

    and decision making is faster. In
    keeping with crypto’s scrappy, agile                       Quick problem solving                                                   40
    reputation, nearly 75 percent of
    respondents said they have shorter
                                                               Creativity                                                   22
    timelines, and nearly 84 percent said
    that decisions are made faster.
                                                               Teamwork                                                  20
•   Hierarchies and organizational
    processes are loose. Also highlighting
    agility, 78 percent of respondents                         Accountability                                          18
    agreed that hierarchy was less strict
    in their new roles, while 62 percent
                                                               Organization                                       13
    said the same about processes.
•   Processes and roles are less                               Ability to identify immediate
                                                                                                          2
    clearly defined. Only 15 percent of                        commercial needs
    respondents reported having “clear
                                                               Continuously ingesting
    responsibilities,” while 63 percent                                                                   2
                                                               new information
    said their roles were less defined.
                                                               Networking                                 2

                                                               Leadership                                 2

                                                               Source: GBBC and Heidrick & Struggles blockchain survey, 2021, n = 45

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F R O M F I N A N C I A L S E R V I C E S T O B L O C KC H A I N A N D C R Y P T O : H O W E X E C U T I V E S A R E M A K I N G T H E S W I T C H

When it comes to hard skills, product                         Most sought-after hard skills for blockchain and crypto executives (%)
management and development topped
the list, with 72 percent of respondents                      Product management
                                                                                                                                                                     72
listing it among the top three. The other                     and development
highly rated skills were also focused
on building the business, which makes                         Sales and business development                                                                    68
sense for early-stage companies.
                                                              Programming and software
Looking at the success differentiators,                                                                                                                   50
                                                              development
respondents cited flexibility, curiosity,
grit, resilience, creativity, interdisciplinary               Operational
                                                                                                                                                     41
thinking, and “comfort with discomfort.”                      leadership
As one respondent summed it up,
“Blockchain is constantly evolving and                        Marketing                                                             26

requires skills for adaptability, curiosity,
genuine interest, and a strong conviction                     Recruiting and talent acquisition                        13
that we are doing the right thing.”
                                                              Financial analysis
                                                                                                                     11
                                                              and forecasting
How does compensation compare?
                                                              Legal expertise                                        11
When comparing total compensation
for executives in blockchain overall with
those in traditional banking, nearly half                     Deep crypto expertise                          2
of executives said they would expect
compensation to be the same or lower                          Project management, rigorous
                                                                                                             2
for executives in blockchain and crypto,                      analysis, and critical thinking
while more than 30 percent expected
blockchain and crypto executives to                           Trading                                        2
earn more, and 17 percent—a notably
high share—said they didn’t know. We                          Other                                          2
have seen that professionals entering
the blockchain and crypto space are
often willing to accept a lower base rate
of compensation. They know they are                           Source: GBBC and Heidrick & Struggles blockchain survey, 2021, n = 46

taking a risk in entering the field, but
they also know the potential rewards in
terms of equity are significant because
the volume of investment keeps
growing: global venture-capital funding
into cryptocurrency and blockchain
reached a record of $6.5 billion in the
third quarter of 2021, up from $5.2 billion                                                                                 As one respondent
in the second quarter.5                                                                                                     summed it up, “Blockchain
                                                                                                                            is constantly evolving and
                                                                                                                            requires skills for adaptability,
                                                                                                                            curiosity, genuine interest,
                                                                                                                            and a strong conviction that
                                                                                                                            we are doing the right thing.”

5 Michael Bellusci, “VCs invested record $6.5B in
  crypto, blockchain in Q3: CB Insights,” CoinDesk,
  November 2, 2021, coindesk.com.

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H E I D R region,
Diverse   I C K & inclusive
                   S T R U Gworkforces:
                            GLES        Diversity and inclusion policy and practice in Asia Pacific

Five considerations when contemplating
joining a blockchain or crypto company
The survey results reflect closely
what we’re seeing in our work in the
digital assets sector. As more and
more executives make the leap from
financial services to blockchain and
crypto, five key themes emerge:

1. Blockchain and crypto companies                                 headquarters, and those that do are           the passion to be adaptable, creative,
   offer exceptional room for                                      increasingly open to remote work              and comfortable in uncertainty.
   individual growth. Because the                                  arrangements. It remains to be seen
                                                                                                               4. The blockchain and crypto industry
   field is young and growing fast,                                if this trend will stick, or if companies
                                                                                                                  requires different leadership
   functions and responsibilities are                              might return to an approach that
                                                                                                                  capabilities than traditional
   less clearly defined than in other                              prioritizes office presence.
                                                                                                                  financial services. To keep up with
   industries and therefore less rigid.
                                                               3. Companies are prioritizing culture              the demands of a fast-moving field,
   Blockchain and crypto companies
                                                                  impact over role-specific experience.           successful candidates need grit,
   are more willing to hire professionals
                                                                  Blockchain and crypto companies are             resilience, and the willingness to
   with less experience in a particular
                                                                  looking for professionals with enough           go all in. Executives looking to join
   role and are ready to promote them
                                                                  industry experience to fill gaps                the blockchain and crypto sector
   and expand their responsibilities
                                                                  required by their specific context, but         need to have a high risk tolerance
   on an accelerated timeline.
                                                                  needs change with the evolution of              and the ability to operate at a
2. Flexibility means leaders can                                  the company. For instance, early-stage          considerably more accelerated pace
   shape the way their companies                                  blockchain and crypto companies are             than more traditional sectors.
   operate. Flexibility is a key incentive                        more likely to require engineers or
   for executives making the switch, and                          product development specialists and,         5. Culture is critical. In a new industry,
   as hierarchies, processes, and roles                           later, sales or more senior executives.         founders play a significant role
   are less defined, traditional factors                          As potential regulatory requirements            in shaping company culture, for
   such as time spent in the office have                          are looming, many blockchain and                better or worse. Candidates would
   faded in terms of relevance as the                             crypto companies are now looking for            do well to ensure they understand
   COVID-19 pandemic progressed                                   legal and compliance specialists. But           the culture of the organization they
   and working from home became                                   whatever hard skills they’re looking            are considering joining. The fact
   a common occurrence. Some                                      for, blockchain and crypto companies            that so many are hired through
   organizations do not have traditional                          undoubtedly need people who have                networking offers an advantage.

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F R O M F I N A N C I A L S E R V I C E S T O B L O C KC H A I N A N D C R Y P T O : H O W E X E C U T I V E S A R E M A K I N G T H E S W I T C H

Looking ahead

As we look ahead, one thing is clear:                         disruptions of the COVID-19 pandemic.
the blockchain, crypto, and digital                           For the immediate future, professionals
assets space will continue to evolve in                       who want to capitalize on today’s
unpredictable and dramatic ways. The                          dynamic growth potential will need to
exponential growth we have recently                           ensure they have the capabilities to seize
seen could well continue, or there could                      the opportunity to reinvent themselves.
be a hiring bubble propelled by the

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H E I D R region,
Diverse   I C K & inclusive
                   S T R U Gworkforces:
                            GLES        Diversity and inclusion policy and practice in Asia Pacific

About the authors                                              Sofia Arend                                David Richardson
                                                               is the director of communications          is a partner in Heidrick & Struggles'
                                                               at the Global Blockchain                   New York office and a member of the
                                                               Business Council.                          Financial Services Practice. He also
                                                                                                          leads the Market Infrastructure & Data
                                                               sofia.arend@gbbcouncil.org
                                                                                                          Services sector and the Crypto &
                                                                                                          Digital Assets sector.
                                                               Riyad Carey
                                                               is a senior policy analyst at the Global   drichardson@heidrick.com
                                                               Blockchain Business Council.
                                                                                                          Sandra Ro
                                                               riyad.carey@gbbcouncil.org                 is the CEO of the Global
                                                                                                          Blockchain Business Council.
                                                               Adrianna Huehnergarth
                                                               is an engagement manager in                info@gbbcouncil.org
                                                               Heidrick & Struggles’ New York
                                                               office and a member of the Financial
                                                               Services and Crypto & Digital Assets
                                                               practices.
                                                               ahuehnergarth@heidrick.com
                                                                                                                                                   11
About the                          The Global Blockchain Business Council (GBBC) is the leading global
                                   industry association for the blockchain technology ecosystem with

Global
                                   more than 350 institutional members, and 130 Ambassadors from 76
                                   jurisdictions and disciplines. GBBC is dedicated to furthering adoption
                                   of blockchain through engaging regulators, business leaders, and global
Blockchain                         changemakers on how to harness this groundbreaking technology to
                                   create more secure, equitable, and functional societies.
Business
Council

The Global Blockchain Business     The Global Blockchain
Council has offices in Geneva,     Business Council can
                                   be reached at:
London, New York, and              info@gbbcouncil.org
Washington, D.C.

Specialty                          Heidrick & Struggles’ Specialty Practices advise our clients on emerging
                                   technologies and disruptive innovation. Our search capabilities help the

Practices
                                   most innovative companies reach their ambitions for growth, scale and
                                   brand impact, accelerating their paths to industry disruption.

                                   These practices include:

                                   •   Data, Analytics & Artificial Intelligence
                                   •   Crypto & Digital Assets
                                   •   Cybersecurity
                                   •   Robotics & Internet of Things

Leaders of Heidrick & Struggles’
Specialty Practices

Global                             Sam Burman
                                   Global Managing Partner
                                   sburman@heidrick.com

Sector                             Matt Aiello                                     David Richardson
                                   Cybersecurity                                   Crypto & Digital Assets
                                   maiello@heidrick.com                            drichardson@heidrick.com

                                   Ryan Bulkoski
                                   Data, Analytics & Artificial Intelligence
                                   rbulkoski@heidrick.com

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