MCDONALD'S CSR REPORT 2017
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McDonald’s CSR Report 2017
Corporate Overview 01 Corporate Overview,
McDonald’s Company (Japan), Ltd. Corporate Information,
Address: Shinjuku i-Land Tower, 6-5-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-1339, Japan Editorial Policy, Contents
Phone: +81 3-6911-5000 (Switchboard)
Established: May 1, 1971
02 Top Message
Capital: 100 million yen
Line of business: Management of a hamburger restaurant chain and all associated businesses 03 QSC&Vと CSR
Number of restaurants: 2,898
Sales: 490,100 million yen (Total sales by McDonald's-operated and franchised restaurants) 04 Aiming for
Number of employees: Permanent employees: 2,255 (excluding officers, part-time employees, etc.)
Part-time employees: Approx. 14,000,000 (total of McDonald's-operated and franchised
a Sustainable Society
Food Safety and Security
restaurants)
(As of December 31, 2017) Employment
Environmental Performance
Social Contribution Activities
Corporate Information
Please visit the McDonald’s Holdings Japan Co., Ltd. official website for information on corporate gover-
08 Sourcing
nance, compliance management, etc. Partnerships with Suppliers
http://www.mcd-holdings.co.jp/
09 Food
Food Safety and Control
Editorial Policy Quality Control at Restaurants
This CSR report covers CSR (corporate social responsibility) activities in five domains addressed by McDon- Information Disclosure
ald’s. By disclosing McDonald’s CSR concept including the company’s approach andthe efforts it undertakes,
we are hoping to share these information with many stakeholders that in turn leads to a sustainable society. 12 People
The contents are focused on CSR and includes URL links to access corporate information found in McDon-
People Business
ald’s Holdings Japan official website.
14 Community
Social Contribution Activities
Scope of Report, etc.
Organization subject to report: McDonald’s Company (Japan), Ltd.
(partial inclusion of McDonald’s Holdings Company (Japan), Ltd.)
16 Planet
Time period covered by this Report: Jan. 1, 2017 to Dec. 31, 2017 Waste Countermeasures
& Environmental Conservation
Fields covered by this Report: General domain of social responsibility (management, society and environment)
Energy Countermeasures
Next publication issue schedule date: March 2019 & Restaurant Environment
Publisher and contact: Corporate Relations
Shinjuku i-Land Tower 6-5-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-1339, Japan 18 Third-Party Opinion
Phone: +81 3-6911-5000 (Switchboard)
CSR Report 2017 1
Top Message
Based on our policy to put the customer first, we have been making strong efforts to fulfill our social responsibilities around our
underlying business activities; the responsibility as a food service company to secure the quality and safety of all ingredients,
from procurement to product delivery to customers at our restaurants; the responsibility for our “People” including crew and em-
ployees working at our roughly 2,900 restaurants nationwide and those in the office that provide support; and the responsibility
towards the environment based on the idea of “acting in consideration of our planet.” Our customers and the society rightfully
expect us to accept these responsibilities sincerely and to build upon them. It is also our corporate responsibility to leverage
McDonald’s strengths and national scale to contribute to Japanese society. The social activities that we focus on are centered
on children who will lead the future, covering such wide ranging areas as support for Ronald McDonald House, sports and food
education.
Furthermore, as a part of the McDonald’s brand globally, we will be developing an integrated global CSR framework known as
Scale for Good into our local business operations, doing our part to contribute to resolving social and environmental issues and
achieve a more sustainable world.
Currently, with the world’s rapid population growth, expansion of cities and climate change, we are reaching the limits of basic
resources such as water and food. As one of the largest global restaurant companies, we believe it is McDonald’s duty to take
on the most pressing social and environmental issues of the world today. Scale for Good was developed considering the impact
McDonald’s food business has on society and the environment along with what stakeholders including customers and employees
expect from McDonald’s regarding social and environmental issues. However, it’s not something that we intend to carry out by
ourselves. It requires the support of customers, employees, franchisees, suppliers, government agencies and the community
working together in partnership towards a more sustainable society.
It is our strong belief that through a deeper understanding and pursuit of corporate social responsibility, now and for the future,
we will be able to contribute to our many stakeholders and make the world a better place.
Sarah L. Casanova
President and Chief Executive Officer (CEO), Representative Director
McDonald’s Company (Japan), Ltd.
CSR Report 2017 2
QSC V
Quality As a quick service restaurant, McDonald’s mission
is to improve “Q, S, C” and develop unique
Service “V” through infinite challenge and constant
improvement to provide customers with the
Cleanliness best restaurant experience. This philosophy was
&
introduced by Raymond Albert Kroc, the founder
ofMcDonald’s and remained unchanged.
Value
CSR
Enhancement of QSC&V means wemust fulfill various corporate social responsibilities (CSR) as well. We divide CSR into five
categories and listen to the voices of stakeholders and society in each of them, endeavoring to take the best and honest action.
Sourcing Food People Community Planet
These five categories include 'Sourcing' or relationship with suppliers in obtaining product materials as well as procurement process,
'Food' or quality control to ensure product safety and enjoy meals with peace of mind, 'People' that is based on our philosophy of
"individual growth promotes corporate growth", 'Community' with the idea of "we have an obligation to give back to the community Corporate Social Responsibility
that gives us so much", the basis of maing contributions to our society, and 'Planet' based on the idea that environmental
consideration is part of corporate social responsibility.
CSR Report 2017 3
Aiming for a Sustainable Society Food Safety and Security
Information disclosure "Mieru McDonald's Quality"
Information on allergies,
Commitment to Journey of nutritional issues and Nutritional balance
100% quality food materials producing countries of check
raw materials ※ Renewed in December 2017
http://www.mcdonalds.co.jp/safety/ http://www.mcdonalds.co.jp/safety/ http://www.mcdonalds.co.jp/safety/ http://www.mcdonalds.co.jp/quality/
good_quality/ factory/ allergy_Nutrition/ basic_information/check.php
Initiatives related to food materials
Initiatives on Initiatives on
improving quality food safety and security Actions on trans fatty acid
McDonald’s Japan
McDonald’s Japan local standards local standards
Relevant laws and
Relevant laws and regulations in Japan
180
regulations in Japan
℃
McDonald’s global standards McDonald’s global standards
http://www.mcdonalds.co.jp/safety/taskforce/ http://www.mcdonalds.co.jp/safety/food-safety/ http://www.mcdonalds.co.jp/safety/trans_fat/
Food Safety Summit
Quality control system
3rd Food Safety Summit was held in Tokyo on August 8, 2017 Attended by farmers,
Number of food Number of Number of factory Number of serious incidents business partners and restaurant staff supporting McDonald's foods With the theme
materials in supplier factories audit visits each year on initial safety
McDonald's products of "From turnaround to growth", three commitments were adopted with the goal of
2017 2017 2017 2017 offering an even more comfortable restaurant experience with peace of mind
http://www.mcd-holdings.co.jp/news/2017/csr/csr0831b.html
approx. 285 approx. 100 approx. 400 0
CSR Report 2017 4
Aiming for a Sustainable Society Employment
2,255
Ratio of female
2017 restaurant managers
Company-wide employees
24.5 %
Male employees 1,583 Female employees 672
Ratio of female
managerial employees
(director and above)
15.2 %
70.1 29.9
Female officers
% %
8.0 %
2017 2017 Number of reduced 2017
2017 working hours for
Number of crew Employment ratio of people child care program users Company-wide
members with a disability overtime hours
Number of childbirth
approx. 140,000 2.23 %
and child-rearing
support program users
108
49 16.8 hr
As of December 31,2017
CSR Report 2017 5
Aiming for a Sustainable Society Environmental performance
2017 2017
System-wide
Food waste recyclling rate waste amount Food waste amount Energy consumption
88.4kg 31.4g
50.1
Electricity
488.7
211,624
127,000 tons
(includes recycling amount)
kwh
Gas Water
(Food-service industry
%
¥¥¥¥¥ 25.4 m2
city gas equivalent
4.0 tons
average:24%) ¥¥¥¥¥ kl (Crude oil equivalent)
(FY2014) 1 million yen in sales per customer
Food service industry target 108kg/1million yen in sales 1,000
people
2017 2017
Packages and containers with
71.1
Enhanced dining environment All restaurants with
non-smoking environment from August 2014 FSC® forest certification
100 %
%
expected to achieve 100 % by 2020
TOPICS McDonald's Wins "Food Industry Mottainai (wastefulness reduction) Awards by the Director-General of Food Industry Affairs
Bureau, Ministry of Agriculture, Forestry and Fisheries" in recogniation of 'MFY' or Made-For-You operation system http://www.mcd-holdings.co.jp/news/2017/release-170309a.html
CSR Report 2017 6
Aiming for a Sustainable Society Social contribution activities
Charitable activities Sports support Community contribution Educational support
(in support of Ronald McDonald House)
activities (Food educational support)
http://www.mcdonalds.co.jp/company/community/donald/ http://www.mcdonalds.co.jp/company/community/sport/ http://www.mcdonalds.co.jp/company/community/community_ http://www.mcdonalds.co.jp/company/community/ne_mc_
relations/ support/
2017 2017 2017 2007-2017
Donation amount collected Junior Baseball Number of security whistles Number of classes using the
at restaurants in 2016 (Takamadonomiya Cup All-Japan Rubber giveaways "Food Education Time"
Baseball McDonald's Tournament) educational materials
Number of participating teams Approximately
70,020,000 yen
12,000 teams across Japan 873,148 6,158
Number of family users U-12 football Number of Number of children and school
(Japan U-12 Football Championship) Hello Ronald program student attended the class
Number of participating teams Approximately
7,453 9,000 teams across Japan 744 175,248
TOPICS "McDonald's Japan food educational support program" received the "Minister's award from the Ministry of Education, Culture, Sports, Science
and Technology for the Outstanding Promotion of "Early to Bed and Early to Rise, Have Breakfast" Program in 2016 http://www.mcd-holdings.co.jp/news/2017/csr/csr0323b.html
CSR Report 2017 7
Partnerships with Suppliers
Based on McDonald's policy of "food safety takes priority over everything else", continuous efforts are being made to
establish the world's best food control system. This applies equally to our suppliers from production, processing and
distribution of food materials. Partnership with our suppliers has important significance to ensure this. This partnership is
built around "Suppliers Code of Conduct" as well as "Code of Conduct Program", an audit program by a third-party institu-
Sourcing
tion, and "Suppliers Quality Management System" for the purpose of implementing high level of quality management and
sanitary control.
http://www.mcdonalds.co.jp/safety/food-safety/
Partnership
Supplier Code of Conduct
Compliance with all labor standards, laws and Implementation of
Compliance with all
regulationsProhibition of child labor, forced labor, suppliers’ voluntary
applicable laws and
discrimination and/or abuseRequirements for inspections, McDonald’s
standards
remuneration and social service rights to conduct audits
Code of Conduct Program
McDonald's Supplier
Quality Management Program
Production Process plant Logistics
GAP SQMS DQMP
agricultural production process control, HACCP Quality Management Program Logistics Quality Control Program
(animal health and welfare, etc.)
CSR Report 2017 8
1 3
Stable global-scale
procurement of all raw materials,
2
McDonald s Japan
local standards
Relevant laws and
including domestic sources
regulations in Japan
McDonald s global
standards
McDonald’s establishes global standards of quality, safety and sanitation.
Inaddition, McDonald’s Japan adopts local standards based on domestic
lawsand regulations, as well as scientific expertise and social environments.
McDonald's standards in terms of product Social responsibility and
quality, safety and sanitation sustainable corporate actions
including Code of Conduct
Food Seamless quality and sanitation control from
Food Safety and Control
McDonald's food safety and control has
http://www.mcdonalds.co.jp/safety/food-safety/
4 features to ensure safe and high-quality products.
Standards are placed in each stage to realize seamless quality and sanitation control from production, processing plant,
logistics to restaurant. Also, internal inspection including a self-check system and external inspection by a third party
4
farm to restaurant, including traceability institution are being implemented. Further, traceability is established to trace history of the entire production process.
Production sites Processing plant Logistics Restaurants
(farm)
Standards GAP (Good Manufacturing
Practice) HACCP (Hazard Analysis and
Critical Control Point) SQMS (Service Quality
Management System) DQMP (Distributor Quality
Control Program) HACCP (Hazard Analysis and
Critical Control Point) GMP (Good Manufacturing
Practice) SSOP (Sanitation Standard
Operating Procedures)
Inspection McDonald's inspection / Third party inspection expert institution McDonald's inspection / Third party inspection expert institution External sanitary inspection
CSR Report 2017 9Food
HACCP
Sanitary control system to minimize risks
that affect food safety
GMP SSOP
Procedures for hand-washing, handling
Control standards to maintain buildings and of raw materials and execution sanitary
facilities at clean conditions. and correct operations
External
sanitary
inspection
Quality Control at "Food safety takes priority over everything else" is the McDonald's philosophy. To achieve this, restaurants are implementing a proprietary sanitary control system. Also, sanitation
inspection is conducted by a third-party institution. Sanitary control system is based on HACCP, GMP and SSOP.
Restaurants
Food Safety Checklist and Planned Maintenance Calendar (PMC) are used to ensure the implementation of these standards and to always keep the restaurant at optimal conditions.
Our responsibility is to always provide products of assured quality to our customers and offer the best-in-class restaurant experience with peace of mind.
CSR Report 2017 10Food Allergy information
McDonald’s Wonder Explorers -Secrets of Tastiness-
Information
Detailed inspection results of all raw From kids to
materials are disclosed and are constantly
being updated, including changes in adults, McDonald's
food ingredients specification and cross commitment on
Disclosure contamination during the production
and/or cooking process. A list of seven
allergens for which labeling is mandatory
and twenty allergens for which labeling
foods and tastiness
are illustrated in the
original movie series
is recommended by the Food Labeling Act
McDonald’s official website includes "Mieru is disclosed. Also available are "Allergen with so much fun.
information list (PC website)" and
McDonald's Quality", a disclosure of information on "Allergen Search" to find out the use of
any allergens in raw materials.
food quality to enjoy our foods with peace of mind.
Product information on country of origin, allergy and
nutritions are always updated. Customers can use the
QR code printed on product packages for quick access
Nutritional information
of product information. This information is disclosed in the form
Also, the "McDonald’s Wonder Explorers - Secrets of numerical values of nutritional analysis
based on Nutrition Labeling Standards
of Tastiness" webpage contains McDonald's food using standard product specifications and
cooking. Some food materials are using
ingredients and our commitment to tastiness. quotations from the "Standard Tables
of Food Composition in Japan - 2015 -
(Seventh Revised Version)" (Ministry of
Education, Culture, Sports, Science and
Technology. "Nutritional Information List
(PC website)" as well as "Nutritional
Balance Check", an easy way to find
out the individual's daily energy and
nutritional needs according to gender,
age and physical activity level, based on
consumption of a single or set menu are
provided as well.
Country of origin Nutritional balance check (revamped in December)
information
Disclosure of information about the This food education content is intended to support a healthy, balanced
production countries of raw materials and diet on a daily basis. You can check the amount of daily energy and
the final processing countries.
nutritional needs covered
by McDonald's menu
items, read nutritional
advice from a nutritionist
and learn more about
nutritions. These useful
QR code is a registered trademark of Denso Wave Incorporated tools are provided to
select menu items and
have a balanced nutrition.
CSR Report 2017 11People People Vision
Which is to become the best employer in any town
Around the world, is upheld on a global scale towards each and
every person working at McDonald's.
People Business People Promise
It is the "people" that supports corporate growth. This approach has not been changed since the
foundation of our business.
We value and cherish our people, including their growth and the
contributions they make.
As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot. McDonald's promise to all staff to achieve "People Vision"; that's our "People Promise".
We respect each and every one of them by offering growth opportunities, enhancing their skills, developing
Ensure that individuals working at McDonald's will always stay green and keep growing...this
leaders and rewarding their performance.
philosophy is still alive in all areas of McDonald's business in various forms.
http://www.mcdonalds.co.jp/recruit/fresh/mcdonalds/index.php5
Employee Value Proposition: EVP
At McDonald's, we provide many more offerings to our people
according to what they value.
Employee Value Proposition (EVP) is a set of offerings and values that our people receive in return for the
work and commitment they provide.
We have a policy of providing support to what our people value the most and are focused on
implementing programs to offer even more values.
CSR Report 2017 12Our restaurants proactively hire people from various backgrounds, including
Educational Institution Hamburger University students, housewives, senior citizens, foreigners and person with disabilities,
Work environment work-life balance
offering a people-friendly work place respecting cultural diversity. Orientation
and training programs are integrated into a single, easy-to-understand booklet
that uses many images and videos. Also, a study style with a combination of
workbooks, image & video materials, discussion and hands-on training is provided
to maximize learning opportunity and growth at restaurants, aiming to deliver a
valuable part-time work experience.
Employment and people development at restaurants
McDonald's has global systems with universal standards. One of them is Hamburger
University, a professional education institution utilizing the latest educational theory McDonald's is working on providing a friendly work place for individuals with different personality
and methods to promote people growth and system development. Various educational and lifestyle, such as the introduction of flex time and work from home program, promotion of
programs, training sessions and tools are available for our people in any position, from taking annual paid vacation, foster and support women to take active roles & work-life balance
crew to management. (includes nursing and child rearing), as well as the introduction of online people development
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice38.php5 program, enhancement of talent management and work efficiency.
https://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice01.php5
Performance development system (PDS) is an employee McDonald's believes that building an organization where
performance evaluation program, designed to support
Career development each individuals can work in a lively manner and play AJCC ALL JAPAN CREW CONTEST
performance and growth of individual staff. PDS is an active role will enhance the corporate strength.
consistent, easy-to-understand, fair and offers feedbacks This includes showing respect to all kinds of diversity
on performance and development goals. Also, it provides regardless of gender, age, nationality, career backgrounds
St ore St ore Stor e St ore
i nner i nner i nn er i nner
w w w w
on
ner
ice
ier
r
or disability, achieve various way of work and offer a
take
pers
serv
P
run
cash
the mindset, approach and actions needed to achieve
ot O F
rd lo D
at er or T
o
career development opportunity.
St or e St ore Store
business plans.
i nner i nner i nner
w w w
ager
St As
se
man
oc Sh
m
ke ble ift
r r
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice15.php5
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice06.php5
AJCC is a program that recognizes the top of the top crew members
Diversity and Inclusion in Japan, where crew members show their acquired skills from the
day-to-day training at restaurants. This program, designed to offer a
McDonald's does not have a fixed career path. We offer various restaurant experience that exceeds customer expectations, started in
growth and career development opportunities to take up challenging 1977 and now in its 41th time this year.
job and providing career development. For example, personnel AJCC promotes training programs to develop the entire crew
transfer is based on a strategic approach of developing and members. By raising the skills of each participating crew members,
positioning people, and 'internal job posting system' is in place to the AJCC supports the realization of "People Promise" and the
post jobs within the company. We are also proactively looking forand philosophy of "individual growth promotes corporate growth".
Employee performance hiring permanent employees fromamong the crew.
evaluation program http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice28.php5
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice05.php5
People Business People
CSR Report 2017 13Charitable activities
McDonald’s supports “Ronald McDonald House” to assist sick
childrenand their family, and also engages incharity activities
to further cultivate aculture of charity in Japan. Community
Social Contribution Activities
Sports support
With the purpose of healthy developmentof children’s Give our children a happier future
body and mind, McDonald’sis involved in a wide range of McDonald's practices social contribution activities in various ways, which are centered on charitable activities, sports support,
sportssupport activities to supportthe hopes, dreams and
educational support and community contribution activities.
passions of ourchildren.
http://www.mcdonalds.co.jp/company/community/
Educational support
McDonald’s offers educational supportfocusing Charitable activities
on food education to help children gain accurate
Support to Ronald McDonald House is the main focus
knowledge on foods and cultivate the right eating
of our charitable activities, which is provided through
habits, with the hope of assisting as many children
a donation box setup at front counter of McDonald's
as possible to discover thepleasure of eating.
nationwide restaurants, "McHappy Day" and other
charitable events. The entire construction and operation
Community contribution activities costs of the 12 Ronald McDonald's House in Japan are
supported by local volunteers, and McDonald's Japan is
McDonald’s is committed to “beinga good neighbor
proud to be part of the companies that provide support.
in local communities”and actively participate in
communitycontribution activities to create safe
andsecure communities, including town beautification,
clean-up activities and crime prevention activities.
Ronald McDonald House provides accommodation
to support hospitalized children and their
families far-away fromtheir homes. Located in 12
areas in Japan, families can stay in these Houses
for a 1,000 yen donation per person per night.
CSR Report 2017 14Social Contribution Activities Community
http://www.mcdonalds.co.jp/company/community/
Junior baseball and U-12 football activities are our main focus of support. In addition to tournaments,
Sports support McDonald’s assists inaugural meetings by inviting prefectural representative teams to local McDonald's
restaurants and offering a free giveaway of original sports notebook.
Educational support
Junior Baseball U-12 Football Various food education programs are conducted in elementary, junior high and
high schools according to growth stage, provided in the form of food education
McDonald's supports the "Takamadonomiya Cup All-Japan Rubber Since 2011, McDonald's is
Baseball McDonald’s Tournament", the biggest tournament for junior supporting the "Japan U-12 Football
classes to hands-on practice at McDonald's restaurants.
baseball players and known as the "Koshien for grade school children". Championship", the biggest
As part of the support, tournament poster is displayed at McDonald's tournament for grade school children
restaurants, introduce prefectural representative teams on SNS, arrange who are part of the Japan Football
inaugural meetings at local restaurants and offer a free giveaway Association Type 4 team (U-12).
小学校 中学校 高等学校
original sport notebook to junior baseball players.
マックアドベンチャー 職場体験 インターンシップ
アドバンス・
食育プログラム インターンシップ
Our main activity centers around educational
support, focusing on food education to help children
gain accurate knowledge on foods and cultivate the
right eating habits, with the hope of assisting as
many children as possible to discover the pleasure
of eating. Developed in 2005, "Food Education
Time" educational materials are used in supporting
food education classes conducted at schools.
Local emergency Security whistles Child-rearing support
Community shelter
for children
contribution We work together with
local police departments
Starting school brings a new and wider
scope of activity for children. To support their
safety, we work together with the local board
activities
to create safer towns for
our children. of education and police departments to give
away security whistles to first graders across
Japan every year.
McDonald's is engaged in locally-rooted We participate in
activities including town beautification and
Hello Ronald the “Child-rearing
This nationwide program helps Clean Patrols support passport
child-rearing programs. project”, promoted
children learn rules and manners in Our nationwide restaurants are engaged
everyday life. by the Japanese
in town beautification activities. Also, we
government and
proactively participate in clean-up activities
local municipals.
led by local municipals and citizen groups.
CSR Report 2017 15Planet
Waste Countermeasures &
Environmental Conservation
Reducing the amount of waste is the basis for waste countermeasures; in line with this, we use raw materials with less environmental impact and ensure
environment protection. Made-For-You system (made to order) in menu production and yield control with numerical targets in raw material management are being
implemented to ensure the above basis. Also, nearly all the used cooking oilare recycled and review is being undertaken with distributed recycling in various ways.
Waste amount in 2017
System-wide waste amount Amount of waste per 1,000 customers Environmental conservation
127.0 93.9
With paper containers and packages, we are aiming to complete the transition to
paper packages and containers with FSC® forest certification by the year 2020.
g/customer 71.1% of all paper containers and packages are FSC certified as of the end of 2017.
kt/year +1.3% compared to previous year http://www.mcdonalds.co.jp/company/community/eco/
+9.9% compared to previous year
34.2 g
31.4 5.2% compared to previous year
42.4
g
4.3% compared to previous year
kt/year
-
Others
3.7 % compared to previous year Food
waste
Food
waste
46.3 kt/year
24
3.0
.4 g
% compared to previous year
14.3 % compared to previous year
33
11.9
.0 kt/year
% compared to previous year
Others Paper
waste Ecosystem considerations
Polyphenoda pollack, a raw material of Filet-O-Fish, is a natural fishery resource, and
Paper therefore we use only the fish caught in the fishery as raw materials in consideration
waste of sustainability to prevent the depletion of natural resources.
Food waste
recycling rate 3.9 g
5.4% compared to
50.1
previous year
Plastic waste
Food-service industry
% 512.8.3 kt/year
%compared to
average: 24% in FY2014 previous year
Plastic waste per customer
CSR Report 2017 16Planet Energy Countermeasures & Restaurant Environment
When it comes to environment, McDonald’s follows the philosophy of “Think and act for our planet.” Specifically, it means to keep an eye on our business and minimize
unnecessary impact to our environment. We are taking two different initiatives to ensure the above; programmed energy management at restaurant level and capital investments
in introducing energy-saving and high-efficiency equipment. These initiatives are linked together and being implemented continuously through the PDCA cycle.
Energy usage in 2017
System-wide energy usage per category Energy usage per 1,000 customers across different categories
Electricity Electricity
661.7 Water 488.7 Water
Gas
4.0
547.5
kWh
Gas
25.4
million kWh/year -5.4% compared to m3
34.4
previous year
+2.6%previous
compared to
year million m3/year m3
0% compared to
previous year
8.1% compared to
million m3/year +10.8%previous
compared to
year
previous year
+17.0%previous
compared to
year
1,000 people
Energy consumption in basic units Restaurant environment
Entire energy consumption Crude oil equivalent To provide a comfortable dining experience to our customers, air-
0.2657
conditioning control is made by judging the ambient conditions. Also,
no smoking policy was adopted at McDonald’s restaurants nationwide
211,624
Crude oil equivalent kl/1,000 register counts in August 2014. This would provide cleaner air and better dining
environment to our health for all customers including family with
-2.5 compared to previous year
children.
Greenhouse gas emissions http://www.mcd-holdings.co.jp/news/2014/release-140815a.html
kl/year CO2 emissions equivalent
5.8 compared to previous year
56,037 -1.3
t-CO2
/100 million register count
compared to previous year
CSR Report 2017 17A third-party opinion on
CSR Report of McDonald’s
Company (Japan), Ltd.
As declining birthrate, aging population and regional depopulation are becoming evident in Japan, limitations in food and
resources due to global population increase and climate change are producing a heightened sense of crisis. All these suggest an
urgent shift to a sustainable society. As a global restaurant company, McDonald's announced "Scale for Good"in January 2018,
followed by McDonald's Japan's top message regarding its commitment to contribute to the earth's future. I look forward to
witnessing the works with high motivation.
I read McDonald's Japan's CSR Report. Based on the philosophy of "quality, service, cleanliness and value", McDonald's Japan
states to fulfill its social responsibility in the five areas of "raw material procurement, food and quality control, people, social
contribution and environment." Also, as a restaurant company close to consumers, McDonald's Japan is committed to food
Yuko Sakita
safety and security, discloses information in a "visible" way to the public, and the CSR report to easy to understand, and these Journalist and Environmental counselor
provide confidence to the company. Chairwoman of NPO GENKI Net for Creating a
Sustainable Society
In terms of environment, the switch from preparing foods in advance to preparing foods after receiving orders greatly reduced Director representative of NPO Shinjuku Environmental
the amount of food waste, and as a result, the company received the "2017 Food Industry Mottainai (wastefulness reduction) Activities
Awards." This shows that balancing environment and economy is possible by utilizing wisdom and innovative ideas. In the "2030
Targets for Sustainable Development (SDGs)", the United Nations aims to reduce the amount of food loss and wastes by 50%. I
expect McDonald's Japan to lead the society in this regard. Also, I hope the company will continue to engage in food education, NPO GENKI Net for Creating a Sustainable Society
http://www.genki-net.jp
crime prevention, sports, support in sickness and other locally-rooted social contributions that support our children, the future
generation. NPO Shinjuku Environmental Activities
http://www.sean.jp
Lastly, the decline in CO2 emissions was marginal, but improvement was seen in the areas of wastes and energy. I truly look
forward to seeing the company making greater challenges toward "Scale for Good" and other initiatives for a sustainable future.
CSR Report 2017 18You can also read
