MEDIA KIT 2018 - TextilWirtschaft

Page created by Troy Sandoval
 
CONTINUE READING
MEDIA KIT 2018 - TextilWirtschaft
MEDIA KIT
   2018
MEDIA KIT 2018 - TextilWirtschaft
Contact                                                                                                                             Ad price list TextilWirtschaft 2018, No. 71

Publisher:                         Sales                                           Denim, Urban, Streetwear,                  Sales support:
Deutscher Fachverlag GmbH          International                                   Sportswear                                 Julija Kresic
TextilWirtschaft                   Dorit Papenheim                                 Farina Fichtner-Zenker                     Phone +49 69 7595-1202
Mainzer Landstraße 251             Phone +49 69 7595-1205                          Phone +49 69 7595-1707                     kresic@TextilWirtschaft.de
60326 Frankfurt am Main, Germany   Fax    +49 69 7595-551205                       fichtner@TextilWirtschaft.de
Postal address:                    papenheim@TextilWirtschaft.de                                                              Kristin Ludwig
60264 Frankfurt am Main, Germany                                                   Bodywear                                   Phone +49 69 7595-1717
www.TextilWirtschaft.de            Womenswear                                      Farina Fichtner-Zenker                     ludwig@TextilWirtschaft.de
                                   Top Fashion, premium fashion, premium           Phone +49 69 7595-1707
Publishing Director:               sportswear, contemporary fashion,
                                                                                   fichtner@TextilWirtschaft.de               Ad production:
                                   outdoor, dresses and occasionwear                                                          Ads, inserts, bound inserts
Christian Heinrici
                                   Franziska Welp                                                                             Dirk Bornhütter (dep.)
Phone +49 69 7595-1201
                                   Phone +49 69 7595-1708                          Fabrics, Yarn
                                                                                                                              Phone +49 69 7595-1713
Fax    +49 69 7595-551201                                                          Udo Fischer
                                   welp@TextilWirtschaft.de                                                                   bornhuetter@TextilWirtschaft.de
heinrici@TextilWirtschaft.de                                                       Phone +49 69 7595-1704
                                   Coordinates, blouses, trousers, knitwear,       fischer@TextilWirtschaft.de                Cassandra Pfaff
Sales digital:                     plus sizes
                                                                                                                              Phone +49 69 7595-1712
Christin Domann                    Maddalena Stuber                                Business                                   pfaff@TextilWirtschaft.de
Phone +49 69 7595-1209             Phone +49 69 7595-1703                          Trade shows, properties, fashion centres
Fax    +49 69 7595-551209          stuber@TextilWirtschaft.de                      Udo Fischer                                Classified ads, TextilWirtschaft digital
domann@TextilWirtschaft.de                                                         Phone +49 69 7595-1704                     Petra Müller (dep.)
                                   Menswear                                        fischer@TextilWirtschaft.de                Phone +49 69 7595-1719
                                   Top Fashion, premium fashion, premium                                                      mueller@TextilWirtschaft.de
Ann-Christin Bühler                sportswear, contemporary fashion, sportswear,   Stores
Phone +49 69 7595-1207             suit, jacket, shirts                            Maddalena Stuber                           Heike Schmidt
Fax   +49 69 7595-551207           Elisabeth Münch                                 Phone +49 69 7595-1703                     Phone +49 69 7595-1714
buehler@TextilWirtschaft.de        Phone +49 69 7595-1705                          stuber@TextilWirtschaft.de                 schmidt@TextilWirtschaft.de
                                   muench@TextilWirtschaft.de
                                                                                   IT, e-commerce                             Fax ad production:
                                   Outdoor, trousers, knitwear                     Ann-Christin Bühler                        +49 69 7595-551713
                                   Maddalena Stuber                                Phone +49 69 7595-1207
                                   Phone +49 69 7595-1703                          buehler@TextilWirtschaft.de                Recruitment ads TWJobs print and online
                                   stuber@TextilWirtschaft.de                                                                 Kristin Löhr
                                                                                   Logistics                                  Phone +49 69 7595-3103
                                   Kidswear                                        Christin Domann                            service@twjobs.de
                                   Sebastian Beutel                                Phone +49 69 7595-1209
                                   Phone +49 69 7595-1706                          domann@TextilWirtschaft.de
                                   beutel@TextilWirtschaft.de
                                                                                   Jobs & Careers
                                   Footwear, Bags, Accessories                     Wiebke zum Hingst
                                   Sebastian Beutel                                Phone +49 69 7595-3093
                                   Phone +49 69 7595-1706                          zumHingst@twjobs.de
                                   beutel@TextilWirtschaft.de
MEDIA KIT 2018 - TextilWirtschaft
Content
Contact                                 2   TW Top Fashion                             24
TextilWirtschaft media brand            4   TW elements                                25
TextilWirtschaft magazine               5   TW Bodywear                                26
Distribution | Circulation | Readers    6   TW Russia                                  27
Rates and sizes                         8   TW Labels to Watch                         28
Ad specials                            10   TW Stores & Systems                        30
TWjobs | Classified ads                14   TextilWirtschaft season                    31
TextilWirtschaft digital               16   International contacts                     33
                                            General information | Editorial schedule   34

                                                                                       2|3
MEDIA KIT 2018 - TextilWirtschaft
TextilWirtschaft media brand                                                                                               Ad price list TextilWirtschaft 2018, No. 71

                                             THE MEDIA BRAND FOR THE SECTOR.
                           TextilWirtschaft is the media brand that is an active partner reporting daily on the fashion sector.
                    Whether on the desk, tablet, smartphone, screen or face-to-face at fairs and events: the decision-makers in the
                   sector receive all the hot topics, news and images, across the media and internationally, that are of importance to
                                               their business and will help them to make the right decisions.

TextilWirtschaft          TWjobs              TextilWirtschaft       TextilWirtschaft Magazine                         TW Website
Congress                                      Research               TextilWirtschaft Special Publications             TW Newsline today
                                                                     TW Specials                                       TW Newsline trend
                                                                                                                       THE SPIN by TextilWirtschaft
                                                                                                                       TW Magazine App
                                                                                                                       TW Digital App
MEDIA KIT 2018 - TextilWirtschaft
TextilWirtschaft magazine
                     TextilWirtschaft magazine
                     TextilWirtschaft: a news, business and fashion             Governing body:
                     magazine in one. Every Thursday its printed edition        Official organ of the Federal Association of
                                                                                German Textile Retailers
                     appears on the desks of the decision-makers earning
                                                                                Editor in chief: Michael Werner
                     their living from fashion. Updated on a daily basis with
                                                                                Publishing Director: Christian Heinrici
                     digital offers.
                                                                                Volume: 73, 2018
                     The only German-language fashion title published           Frequency:
                     weekly for the fashion industry. With relevant informa-    Weekly (every Thursday),
                     tion from trade and industry on womenswear,                53 issues in 2018
                     menswear, denim, shoes, accessories, underwear and         Annual subscription rate:
                                                                                (Print and Online): € 353
                     fabrics to children’s clothing. Supplemented with          plus postage and VAT
                     exclusive news, exciting studies and interesting career
                                                                                Published by:
                     topics. And daily newsletters with the latest news from    Deutscher Fachverlag GmbH
                     the industry.                                              Postal address No.1:
                     More than 35 editors and correspondents report from        Mainzer Landstraße 251,
                                                                                60326 Frankfurt am Main, Germany
                     the fashion hubs in Europe providing the latest news
                                                                                Postal address No.2:
                     about what is happening in the industry – from new         60264 Frankfurt am Main, Germany
                     product ideas and distribution strategies to what is new   Phone +49 69 7595-1717
                     on the sales floor.                                        Fax     +49 69 7595-1709
                                                                                www.TextilWirtschaft.de
                     TextilWirtschaft is the fashion industry’s premier trade
                     magazine, offering guidance in the fast-moving fashion
                     business. It is compulsory reading for those working in
                     fashion. The bond between reader and magazine is
                     extraordinary and its coverage of the industry is
                     outstanding. The 84% subscription rate* is unrivalled.

                     * annual average IVW III/2016 – II/2017

                                                                                                                           4|5
MEDIA KIT 2018 - TextilWirtschaft
Distribution | Circulation                                                                                       Ad price list TextilWirtschaft 2018, No. 71

Actual circulation

                                                                                                            IVW-Data
                                                                       * Subscribed copies of the actual
                              84%    subscribed copies in per cent*      circulation in per cent; annual
                                                                                                            Circulation audit:
                                     + single-copy sales                 average IVW III/2016 – II/2017
                                     = 15,226 copies
                                                                      ** Additional distribution at trade
                                                                         shows and events as well as
                             11.8%   Complimentary distribution**        distribution of complimentary
                                     = 2,158 copies                      copies
                                                                                                            Circulation analysis:
                                                                      *** Subscriptions with a discount
                              4.2%   Other distribution***                of more than 25%. TW Young        Copies per issue as an
                                     = 800 copies                         Professionals junior employees    annual average III/2016 – II/2017
                                                                          under 30 and other discounted
                                                                          subscriptions and single copy
                                                                                                            Subscribed copies             15,226
                                                                          sales
                                                                                                            Misc. sales                      800
                                                                                                            Single-copy sales                  0
International distribution
                                                                                                            Net paid circulation          16,026
                              35%    Austria                             International distribution in      Complimentary copies           2,158
                                                                         per cent; recipient structure
                              35%    Switzerland
                                                                         TextilWirtschaft                   Total circulation             18,184

                              11%    Benelux                                                                Leftover, libary and
                                                                                                            Advertiser copies                799
                              14%    Rest of the EU,
                                     in particular I, F, UK                                                 Print run                     18,983

                               3%    Rest of Europe

                               2%    Rest of the world
MEDIA KIT 2018 - TextilWirtschaft
Readers
Job position*                                                                   Areas of responsibility*

                                                    31%   Management Board        Management                                                               50%
                                                    30%   Owner, Co-owner,
                                                          Managing Partner
                                                                                  Sales/Distribution                                                  47%
                                                    5%    Branch Manager

                                                    12%   Department Head         Purchasing/Procurement                                           45%
                                                    3%    Group Head

                                                    7%    Senior Department       Marketing/Advertising                            34%
                                                          Head

                                                    11%   no leading position
                                                                                  Consultancy/Services               24%
                                                    1%    Executive Board

* Job position of primary reader.                                               * Areas of responsibility of primary readers. Multiple mentions possible.
  Source recipient structure analysis TW 12/2013.                                 Source: recipient structure analysis TW 2013. Carried out according to the guidelines
                                                                                  of the ZAW framework for advertising media analysis by the Institut Media Markt
                                                                                  Analysen, Frankfurt, in Nov./Dec. 2013.

                                                                                                                                                                     6|7
MEDIA KIT 2018 - TextilWirtschaft
Rates and sizes                                                                                                           Ad price list TextilWirtschaft 2018, No. 71

Formats           Size (Width x height)           Rates           Book format: 230 x 300 mm                          Payment terms:
                  plus 4 mm trim per outer edge   b/w or colour                                                      3% discount for proforma payment or payment
                                                                  Frequency: Weekly (every Thursday)                 on order confi rmation before the publication
                                                                                                                     date.
                                                                  Ad closing and cancellation dates:
                                                                  Wednesday (12 noon) of the week                    2% discount for payment within 14 days of
                                                                  preceding publication (exact dates listed          date of invoice.
                                                                  in editorial schedule see
                  460 x 300                       € 25,750        www.TextilWirtschaft.de/mediakit)                  Payment net within 30 days of date of invoice.

                                                                  Discounts: (on space booked within a single
                                                                  contract year)                                     Bank:
2/1 page
                                                                                                                     Frankfurter Sparkasse
                                                                  Frequency                   Volume                 BIC: HELADEF1822,
                                                                  • 3 insertions     3%       • 1 page        3%     IBAN: DE56 5005 0201 0000 0349 26
                                                                  • 6 insertions     5%       • 3 pages       5%
                                                                  • 12 insertions   10 %      • 5 pages      10 %    All prices exclude VAT.
                  230 x 300                       € 13,400        • 26 insertions   15 %      • 7 pages      15 %
                                                                  • 38 insertions   20 %      • 10 pages     20 %
                                                                  • 44 insertions   22 %      • 12 pages     22 %
1/1 page                                                          • 52 insertions   25 %      • 15 pages     25 %
                                                                  • 56 insertions   26 %      • 17 pages     26 %
                                                                  • 70 insertions   28 %      • 20 pages     28 %
                                                                                              • 30 pages     35 %
                                                                                              • 52 pages     50 %
                  146 x 300                       € 10,530
                                                                  Please note:
                                                                  All sizes are quoted exclusive of trim. Please
2/3 page                                                          add 4 mm for each outer edge.
                                                                  Due to the variations in issue size and the
                                                                  consequent change in the width of the inner
                                                                  pages, all texts, logos and other items of bleed
                                                                  advertisments must be placed within at least
                                                                  10 mm of the lateral trim edge and 5 mm of
                  284 x 215                       € 18,050        the upper and lower trim edge.

                                                                  Origination to be supplied by: Digital
2 x Junior page                                                   data by Wednesday of the week preceding
                                                                  publication.

                                                                  For the latest editorial schedule please go
                                                                  to www.TextilWirtschaft.de/mediakit
                  146 x 215                       €    9,050

Junior page
MEDIA KIT 2018 - TextilWirtschaft
Printing and binding:                                Transmission modes:
                                                                     Cover: sheet-fed offset                              Via FTP, email:
                                                                     Content: commercial web offset                       FTP-Server:      das-dfv
                                                                     (Heat-Set), saddleback stitching                     Username:        das-dfv
                                 460 x 150               € 16,120                                                         Password:        dasdfv09
                                                                     Colours: European scale
                                                                                                                          For data volume up to 10 MB, please send to
2 x 1/2 page                                                         Colour sequence:                                     artwork@TextilWirtschaft.de
                                                                     Black, cyan, magenta, yellow
                                                                                                                          Data Archive:
                                                                     Dot gain:                                            Data will be archived. Unchanged repeats are
                                 113 x 300 vertical                  Colour                       Black:                  generally possible. No data guarantee.
                                                         €   8,060   At 40%: 16 %                 At 40%: 19 %
                                 230 x 150 horizontal                (Tolerance +/- 4%)           (Tolerance +/- 4%)      Guarantee:
                                                                     At 80%: 11 %                 At 80%: 13 %            If incomplete or deviating data is delivered
1/2 page vertical, horizontal                                        (Tolerance +/- 3%)           (Tolerance +/- 3%)      (text, colour, pictures) we cannot guarantee
                                                                     Slight variations in colour are possible due the     the final print result. Wrong light exposure
                                                                     printing process.                                    due to incomplete or wrong placements will
                                                                                                                          be charged. This also applies to additional
                                  82 x 300 vertical                  Paper quality:                                       lithographic and composition work as well as
                                                                     Cover: wood-free, white, glossy, art paper           for the production of new proofs.
                                 230 x 100 horizontal    €   6,570   Content: LWC, semi-fine, matt coated
                                 146 x 150 corner pos.
1/3 page vertical, horizontal,                                       Data Formats:                                        You have further technical questions?
corner pos.                                                          We need digital files in PDF/X-3 format, PSO         Please call our hotline at +49 69 7595-2442
                                                                     LWC Improved profile. No open files. Please
                                                                     include all used typefaces. Half tone pictures
                                                                     need 250 dpi resolution.
                                  66 x 300 vertical                  Paper Quality:
                                 230 x 75 horizontal     €   4,620   Binding colour digital reference proof (paper
                                 113 x 150 corner pos.               simulation circulation paper of TW) with corre-
1/4 page vertical, horizontal,                                       sponding measurement elements
corner pos.

                                  66 x 150 vertical
                                                                                                Print advertisements are posted in full to the TW Magazine
                                 230 x 37 horizontal     €   2,640                              App for all smartphones and tablets (iOS and Android) at no
                                 113 x 75 corner pos.                                           additional charge.
1/8 page vertical, horizontal,                                                                  Links/videos/picture galleries:
corner pos.                                                                                     Any advertisement posted in print can be linked with a video,
                                                                                                an image gallery, a website or even a selected e-mail address.
                                                                                                Rate per iPad edition:
                                                                                                1 element € 1,900 2 elements € 2,900
                                                                                                3 elements € 3,500 4 elements € 3,900
                                                                                                All information concerning TW Magazine App for all
                                                                                                smartphones and tablets (iOS and Android) can be
                                                                                                found here: www.TextilWirtschaft.de/MagazineApp

                                                                                                                                                                  8|9
MEDIA KIT 2018 - TextilWirtschaft
Ad specials                                                                                                                                          Ad price list TextilWirtschaft 2018, No. 71

Special positions                                                                                          Gatefold cover pages
Formats                                                   Width x height                  Rates            Formats                             Width x height                   Rates
                                                          in mm                           b/w and colour                                       in mm                            b/w and colour
                                                          plus 4 mm trim per outer edge                                                        plus 4 mm trim per outer edge

                                                                                                                           230 x 300
           CONT-                                                                                                           close
   U2                   SCENE       U3           U4                                                                                            168 x 300 left page
           ENTS                                                                                                            509 x 300
                                                          230 x 300                       € 13,400                         open
                                                                                                                                               228 x 300 center page            € 31,700
                                                                                                                                               113 x 300 right page
1/1 page inside front cover, inside back cover, outside                                                    Gatefold cover page
back cover                                                                                                 2 pages

                                                                                                                   2
DIESE
WOCHE                                                                                                                      CONT-               220 x 300 page 2
                                                          113 x 300                       € 8,400              3           ENTS                220 x 300 page 3                 € 39,180
                                                                                                                       4                       228 x 300 page 4
1/2 page Position adjacent to DIESE WOCHE (right)
Minimum booking frequency of this campaign                                                                 Gatefold inside
placement: 8 x per calendar year                                                                           front cover 3 pages

DIESE
WOCHE                                                                                                                                  For technical reasons Gatefold title pages and
                                                          82 x 300                        € 6,870                                      Gatefold cover pages cannot be transferred 1:1
                                                                                                                                       to the TW Magazine App. Instead the splash cover
1/3 page Position adjacent to DIESE WOCHE (right)
                                                                                                                                       appears in the iPad edition on prompt delivery of
Minimum booking frequency of this campaign
                                                                                                                                       additional data.
placement: 8 x per calendar year

    Ad closing and cancellation date: Wednesday, 12 noon of the week preceding publication (exact dates listed in editorial schedule: www.TextilWirtschaft.de/mediakit)
Ads with glued inserts              Width x heights                 Rates
                                                                    b/w and colour
                                    in mm
                                    plus 4 mm trim per outer edge

                                    230 x 300                       € 13,400

1/1 page

Additional costs:                   Please allow for a max. adhesive                 Delivery:
for reply cards € 3,770             tolerance of 10 mm in each                       23,000 copies
for booklets    € 5,340             direction.
No commission or discounts          The distance to the edge of the                  Delivery address:
Rates include postage               page and to the bottom must be at                Westdeutsche Verlags- und Druckerei GmbH,
                                    least 30 mm.                                     Warenannahme Akzidenz, Zur Verwendung der TW (please indicate issue),
Accepted materials:                                                                  Kurhessenstr. 4-6,
Reply cards and booklets            Please submit an actual specimen                 64546 Mörfelden-Walldorf, Germany
(other possibilities on request).   for inspection well in advance of
                                    publication.
Position: right page
                                    Deadline and delivery date
Format and weight of glued          (digital data) and glued inserts:
inserts:                            Wednesday (12 noon) of the week
Minimum format                      preceding publication (exact dates
(Width x height in mm): 60 x 80     listed in editorial schedule see                                   When booking a glued-on insert, it is possible
                                    www.TextilWirtschaft.de/mediakit)                                  to change the creative for the TW Magazine App.
Maximum format
(Width x height in mm): 200 x 200
Maximum weight: 25 g

                                                                                                                                                         10 | 11
Ad specials                                                                                                                   Ad price list TextilWirtschaft 2018, No. 71

Loose inserts                                                  Rates          Please submit an actual                    Deadline and delivery date:
                                                                              specimen for inspection well in            Wednesday (12 noon) of the week
                                                                              advance of publication.                    preceding publication (exact dates
                     Loose inserts up to 25 g/pce              € 10,980                                                  listed in editorial schedule:
                                                                              Technical note: Inserts are inserted       www.TextilWirtschaft.de/mediakit)
                                                                              automatically. In folded inserts,
                     Loose inserts above 26 g to    50 g/pce   € 16,460       the final fold is run parallel to the      Delivery: 23,000 copies
                                                                              journal‘s spine. Fanfolded inserts
                                                                              cannot be accepted.                        Delivery address: Westdeutsche
                     Loose inserts above 51 g to    75 g/pce   € 20,870                                                  Verlags- und Druckerei GmbH,
                                                                              Loose inserts with 2 pages must            Warenannahme Akzidenz,
                                                                              have an minimum paperweight of             Zur Verwendung der TW (please
                     Loose inserts above 76 g to 100 g/pce     € 25,110       150g/m².                                   indicate issue),
                                                                                                                         Kurhessenstr. 4-6,
                                                                              Inserts with fabric samples and            64546 Mörfelden-Walldorf,
                                                                              similar tip-on can only be included by     Germany
                     Loose inserts above 101 g to 125 g/pce    € 29,400       prior agreement with the publisher.

Loose inserts above 125 g/pce on      Advertising supplement orders are
request.                              not binding for the publisher until a
                                      sample of the advertising supple-
Rates for loose inserts are not
                                      ment has been submitted and
subject to discounts and cannot
                                      approved. Advertising supplements                            Loose inserts cannot be transferred 1:1 to the TW Magazine
be included in existing advertising                                                                App for technical reasons. Instead a double-sided design of the
                                      which in form or appearance give
contracts. Agency commissions will                                                                 advertisement is incorporated into the iPad edition free
                                      the reader the impression that
be granted.                                                                                        of charge after the 4th cover page on prompt delivery of the
                                      they are an integral part of the                             additional data.
Format (width x hight in mm):         magazine, or which contain outside
Minimum format: 105 x 148             advertising, will not be accepted.
Maximum format: 220 x 297             The advertiser will be informed
                                      immediately if an order is refused.
Bound inserts                                                 Rates         With book-size format there is a          Deadline and delivery date:
                                                                            trim of 4 mm on each outer edge.          Wednesday (12 noon) of the week
                                                                                                                      preceding publication (exact dates
                                                                            No processing guarantee possible in       listed in editorial schedule:
                                                                            the case of incorrect trim or fold.       www.TextilWirtschaft.de/mediakit)
                                     4 pages                  € 21,970
                                                                            Bound inserts with tip-on reply card      Delivery: 23,000 copies
                                                                            can only be accepted if the postcard
                                     8 pages                  € 27,480      is attached parallel to gutter.           Delivery address: Westdeutsche
                                                                                                                      Verlags- und Druckerei GmbH,
                                                                                                                      Warenannahme Akzidenz,
                                     12 pages                 € 29,060                                                Zur Verwendung der TW (please
                                                                                                                      indicate issue),
                                                                                                                      Kurhessenstr. 4-6,
                                                                                                                      64546 Mörfelden-Walldorf,
                                                                                                                      Germany
Bound inserts with more than 12      Technical data: When producing
pages on request.                    bound inserts, please bear in mind
                                     that when smaller than the actual
Placement of bound inserts on        book format, these are closed at
request.                             the top and therefore have a trim of
Bound inserts are not subject to     4 mm at the top edge. Please note
discounts and cannot be included     that the paper must weigh at
in existing advertising contracts!   least 90g/m² and not more than
Agency commissions will be           115g/m².
granted.                             Due to the variations in issue size
Format (width x hight in mm):        and the consequent change in the
Minimum format: 230 x 150            width of the inner pages, all texts,
Maximum format: 230 x 300            logos and other items of bleed
                                                                                                Bound inserts cannot be transferred 1:1 to the TW Magazine
                                     advertisments must be placed                               App for technical reasons. Instead a double-sided design of
Other formats on request only and    within at least 10 mm of the lateral                       the advertisement is incorporated into the iPad edition free
with binding sample.                 trim edge and 5 mm of the upper                            of charge after the 4th cover page on prompt delivery of the
Please submit an actual              and lower trim edge.                                       additional data.
specimen for inspection well in
advance of publication.

                                                                                                                                                       12 | 13
TWjobs | Classified ads                                                                                                      Ad price list TextilWirtschaft 2018, No. 71

TextilWirtschaft recruitment pages and employer branding
Find your new staff and colleagues through TextilWirtschaft‘s recruitment pages.
Use the magazine and the online recruitment pages to contact the right candidates for jobs ranging from retail floor staff through designers, garment
engineers, textile buyers and sellers, trade representatives and management trainees right up to the chief executive.

                     Print                              Online: TWjobs.de                                       Candidates/Sections

The benefits to you of a job ad in            The benefits to you of a job                   A job ad within                   Via TWjobs.de you will also
TextilWirtschaft                             advertisement on www.TWjobs.de                TextilWirtschaft will reach       reach candidates in the
                                                                                           candidates in the following       following sections:
• You will reach 133,000 readers per issue   • Your advertisement runs for four weeks      sections:
• You can contact candidates not actively    • You will reach 38,000 unique users* per
  seeking a job                                month                                       • Design/Garment                  • Young Professionals/Starters
                                                                                             engineering                     • „Retail“- functions:
• You are using the leading business         • Your advertisement is published in
  barometer in the fashion sector              responsive design and can thus be seen      • Executive board/                      • Interns/apprentices
                                               by all target groups on all channels at       Management
• You will profit from our regular                                                                                                 • Store management
  readership and high visibility of your       any time                                    • Distribution/Merchandising
                                                                                                                                   • Visual merchandisers
  notice in the sector                       • Comprehensive description of the            • Area Management
                                               position/no space restriction                                                       • Sales/fashion advisers
• You benefit from a very strong employer                                                  • Purchasing/Procurement
  branding                                   • Your advertisement is automatically         • Marketing/Advertising
                                               sent by email to suitable candidates
                                                                                           • Production
                                                                                           • Product management
* Publisher‘s own data                                                                     • Trade representation
Rates print job ads and classified ads

Fixed formats                                                                                       Individual formats

                                                                                                                              Column width                  Type area
                                                                                                                              1-column =   49 mm            208 mm width
                                                                                                                              2-columns = 102 mm            270 mm height
                                                                                                                              3-columns = 155 mm
                                                                                                                              4-columns = 208 mm

                                                                                                                                   The height of the ad can be chosen individually.

                                                                                                    mm rate/column job advertisement                 colour and b/w    6.55 €
Print                         Print                                    Print
1/1 page                      1/2 page (vertical or horizontal)        1/4 page (corner position)
208x270                       vertical: 102x270, horizontal: 208x134   102x134
                                                                                                    mm rate/column job wanted                        colour and b/w    3.90 €

+ online                      + online                                 + online
                                                                                                    The migration from print to online
4 weeks                       4 weeks                                  4 weeks
                                                                                                    1 position                                                         380 €
= 6,399 €                     = 3,479 €                                = 1,920 €
                                                                                                    2nd and additional jobs each                                       265 €
                          1 online advert valued at €680 included.                                                                   Calculation
                                      (Only for fixed formats)                                                    Number of columns x height of the ad in mm x mm-rate
Chiffre job ads                 40 €
                                                                                                    Classified ads
Online job ad                 680 €                                                                 Rentals, properties, contract processing, for sale and wanted. etc.
                                                                                                    mm rate (See job adverts for formats)            colour and b/w 5.85 €
For more information concerning job ads (print & online) please contact:
                                                                                                    Chiffre classified ads                                              7.00 €
Wiebke zum Hingst
+49 69 7595-3093                                                                                                                                     colour and b/w    8.35 €
zumHingst@twjobs.de                                                                                 Family ads mm rate
                                                                                                    Formats:
Discounts:                                         Ad closing and cancellation date:                1-column =     59 mm
None, as basic rates have already been reduced.    Wednesday of the week preceding publication,     2-columns = 126 mm
Recruitment and classified ads are not included    12 noon. (exact dates listed in editorial        3-columns = 193 mm
in current contracts, agency commissions will      schedule: www.TextilWirtschaft.de/mediakit)
be granted. All prices exclude VAT.                Contacts:                                        Type area: 193 mm w, 258 mm h
Frequency:                                         Please see page 3 for our list of contacts.
Weekly (every Thursday)

                                                                                                                                                                                 14 | 15
TextilWirtschaft Digital                                                                                                              Ad price list TextilWirtschaft digital 2018, No. 22

TextilWirtschaft digital
Retail and industry decision makers can find all relevant news for the
daily fashion business on www.TextilWirtschaft.de. Exclusive top stories,
extensive catwalk analyses, the biggest online recruitment section
within the industry and a broad information and research offer make
TextilWirtschaft.de the leading website for all those who need to know this
industry sector.
In addition to the extensive volume of information at
www.TextilWirtschaft.de, TextilWirtschaft‘s digital media offering
includes the daily TextilWirtschaft today e-mail newsletter, the weekly
TextilWirtschaft trend e-mail newsletter and a comprehensive online jobs
marketplace and an iPad app for the print edition. In addition to this, a
smartphone app is available in both the iTunes store and the Google Play
store.
Full use of TextilWirtschaft‘s digital services is included in the subscription
for TextilWirtschaft and thus is charged.
The website uses responsive design and is optimised for mobile thus
allowing multiscreen campaigns. Placements and formats are described
below.

TextilWirtschaft.de is IVW                  TextilWirtschaft.de is part of the             Discount rate:
verified.                                   internet facts of AGOF.                        Grading
                                                                                           • € 6,000     3%    TextilWirtschaft discounts can be transferred to bookings
                                                                                           • € 12,000    5%    on TextilWirtschaft digital. The reverse is not possible.
                                                                                           • € 18,000   10 %   The most favourable discount will apply in each case,
                                                                                                               agency commissions will be granted.
                                                                                           • € 25,000   15 %
                                                                                                               Data delivery:
                                                                                           • € 33,000   20 %   Wednesday of the week preceding publication by e-mail to:
Visits: 883,392*                            Unique User: 230,000*                          • € 40,000   25 %   banner@TextilWirtschaft.de.
Pageimpressions 2,574,448*                                                                 • € 48,000   30 %   File formats:
                                                                                           • € 55,000   35 %   gif (static or animated), swf including alternative gif, ad tags,
*source: IVW, March 2017 (Desktop, mobile   *source: digital facts 2017-10, single month
Website and Smartphone-Apps)                (Desktop, mobile Website and Smartphone-                           HTML5, maximum 80 KB. For more information please go to:
                                                                                           • € 62,000   40 %   www.TextilWirtschaft.de/specs.
                                            Apps)
Regular Ads

1                                 2                                  3                              4
Skyscraper                        Wallpaper                          Billboard                      Fireplace
250 x 700 px                      975 x 100 px +                     935 x 250 px
left or right                     (160-250) x 700 px
                                                                                                    Background Color
2 x rotation       2,900 €        2 x rotation     3,300 €           2 x rotation         2,900 €   975 x 100 px +
Exclusive          5,300 €        Exclusive        6,600 €           Exclusive            5,300 €   2x (160-250) x 700 px
                                                                                                    2 x rotation     4,600 €
                                                                                                    Exclusive        8,900 €

                                        2                                                                                       4

    1                                                  1                                  3

Conditions relate to the run period from Monday – Sunday (1 week).                                  Contact:

File formats:                                                                                       Anne Kempf                      Christin Domann
gif (static or animated), swf including alternative gif, ad tags, HTML5, maximum 80 KB.             +49 69 7595 -1206               +49 69 7595 -1209
For more information please go to: www.TextilWirtschaft.de/specs.                                   kempf@TextilWirtschaft.de       domann@TextilWirtschaft.de

                                                                                                                                                       22
                                                                                                                                                       16 | 17
TextilWirtschaft digital                                                                                                                                  Ad price list TextilWirtschaft digital 2018, No. 22

Multiscreen Ads

1                                                                            2
Superbanner                                                                  Medium Rectangle
Mobile                                                                       Mobile
975 x 100 + 400 x 100 px                                                     300 x 250 px
2 x rotation    3,100 €
Exclusive       6,100 €

                                                                                                                                                           Platform placements
                     1                                                                                                                                     Sequence of banner position
                                                                                                                                                           on the website
                                                                                                                                                                Top Rectangle            1,800 €
                                                                                                                                                           3.1 2 x rotation              2,700 €
                                                                                                                                                               Exclusive                 4,600 €
                                                                                                                                                           3.2 2 x rotation              1,600 €
                                                                                                                Top                                            Exclusive                 2,900 €
                                                                                                                                                           3.3 2 x rotation                500 €
                                                          1                                                                                                    Exclusive                 1,000 €

                                                                                                                                     3.1
                                                                                                                                                           File formats:
                                                                                                        3.1
                                                                                                        3.1                                                gif (static or animated), swf including
                                                                                                                                                           alternative gif, ad tags, HTML5,
                                                                                                                                                           maximum 80 KB.
                                                                                                                                                           For more information please go to:
                                                                                                                                                           www.TextilWirtschaft.de/specs.

Multiscreen campaigns are delivered to the desktop version, to the mobile website and in the smartphone apps. Conditions relate to the run period from Monday – Sunday (1 week).
Multiscreen Ads und Special Ads

1                                                                            2                                                                   3
Video Ad                                                                     Gallery-Sponsoring                                                  Poster Ad
Mobile                                                                       Mobile                                                              Mobile
2 x rotation         3,300 €                                                 935 x 580 oder 300 x 250 px                                         935 x max. 700 px +
Exclusive            5,700 €                                                 2,700 €                                                             320 x 480 px (static)
                                                                             Advertisement appears in the booked period                          2 x rotation          2,800 €
                                                                             after every third image in all image galleries                      Exclusive             5,200 €
                                                                             on www.TextilWirtschaft.de.

                                                                                              2

                             1
                                                          1                                                                   2
                                                                                                                                                                       3

For information concerning data files please go to www.TextilWirtschaft.de/videoads.                                          Conditions relate to the run period from Monday – Sunday (1 week).

                                                                                                                                                                                       18
                                                                                                                                                                                       24 | 19
TextilWirtschaft digital                                                              Ad price list TextilWirtschaft digital 2018, No. 22

Special Ads                                                            Advertorial:
                                     Sponsoring Fashion Platform         Teaser
1                                                                                           2
Fashion Package                                                                             Advertorial
Mobile                                                                                      Mobile
XXL-Banner Fashion Platform                                                                 4,600 €

Advertorial Fashion Block                                                                   The advertorial consists of
Content Ad Newsline trend                        1                                          a teaser message on the
                                                                                            TextilWirtschaft.de homepage
4 ads
                                                                                2           and an associated landing page,
6,800 €                                                                                     the design of which is based
                                                             1                              on the TW screen design.
The Fashion package combines                                                                The advertorial content is provi-
attention-grabbing banner                                                                   ded by the customer.
placement directly above                                               Advertorial:
the fashion block with an                TW Newsline trend             Landingpage
advertorial and 4 content ads in
Newsline trend (see page 22).                                      2                        File formats:
Placements are delivered both                                                               Overview of the teaser element,
to the desktop and mobile. The                                                              text for the landing page
run period is one week (Monday                                                              (maximum 2,500 characters
-Sunday).                                                                                   including spaces), images, links,
                                                                                            contact data, downloadable
                                                                                            PDFs etc.
                                                                                            A sketch of the arrangement of
File formats:                                                                               such elements on the landing
935 x 100 px for the XXL-Banner                                                             page is desirable.
(gif animated), ad tags, HTML5,
maximum 80 KB),                                  1
Advertorial: see right
530 x 190 px for the Content Ad
(gif (static) or jpeg-file without
animation, maximum 80 KB).
Special Ads

TW insights               TW insights places editorial topics from the fields of IT,   The package is finished off with an additional reach
                          logistics, e-commerce or shop fitting as a whitepaper        presence in the form of banner campaigns for the
Mobile                    (PDF) on the website and offers them to users to down-       whitepaper concerned.
                          load. The PDF download generates qualified leads and         The customer should supply a company logo, links to
6 weeks lead generation   has a suitable contact form. Sponsoring of TW insights       a website and a 1/1 page image ad (A4).
16,000 €                  includes an exclusive logo placement within the PDF
                          and on the landing pages, a 1/1 page image ad in the         TW insights is not discountable, agency commission
                          PDF, as well as forwarding of the contacts from the lead     can be deducted.
                          generation.

           Homepage                                       Landingpage                                                 PDF-Download

                                                                                                           Contact:

                                                                                                           Anne Kempf
                                                                                                           +49 69 7595 -1206
                                                                                                           kempf@TextilWirtschaft.de

                                                                                                           Christin Domann
                                                                                                           +49 69 7595 -1209
                                                                                                           domann@TextilWirtschaft.de

                                                                                                                                         20
                                                                                                                                         26 | 21
TextilWirtschaft digital                                                            Ad price list TextilWirtschaft digital 2018, No. 22

                         Newsline-campaign
      1                  Exactly at 5pm every day the Newsline TextilWirtschaft today reports on the top news directly
                         to the email accounts of decision makers from retail and industry. The Newsline TextilWirtschaft
                         trend arrives every Tuesday and informs subscribers via email about the trends at POS. With the
                         Newsflash and the Fashion Flash, subscribers receive the critical and especially important sector
                         outcomes of the day directly in their inbox. Recipients: Around 10,500 subscribers (publisher‘s
                         data). TextilWirtschaft does not offer distribution of exclusive newsletters

                         1                                2                                   3
                         Ear space                        Sponsoring                          Content ad
                         Newsline today                   Newsline today                      Newsline today
                         630 x 100 px                     595 x 120 px                        530 x 190 px
                         5 ads                            5 ads                               5 ads
                         3,100 €                          2,600 €                             2,100 €
                         Newsline trend                   Newsline trend                      Newsline trend
      2                  630 x 100 px                     595 x 120 px                        530 x 190 px
                         4 ads                            4 ads                               4 Ads
                         2,400 €                          1,600 €                             1,500 €

                                                                                              File formats:
                                                                                              Static gif- or jpeg-files,
                                                          4                                   (no animation), max 80 KB.

                     4                                    Flash Packgage
                                                          Newsflash                            Contact:
                                                          630 x 100 px
                                                          10 ads                              Anne Kempf
      3                                                   4,100 €                             +49 69 7595 -1206
                                                                                              kempf@TextilWirtschaft.de
                                                          Fashion Flash
                                                          630 x 100 px                        Christin Domann
                                                          10 ads                              +49 69 7595 -1209
                                                          4,100 €                             domann@TextilWirtschaft.de
THE SPI
1   International. Fashion. Business
1   THE SPI is the English-language newsletter for
    TextilWirtschaft, published Monday to Friday with information
    on relevant international events in the global fashion industry.
    THE SPI is a professionally aggregated newsletter with
    curated content, dispatched from the New York office of
    TextilWirtschaft before 9:00 am each date to international
    fashion professionals.
    Content concentrates on Retail & Commerce, Brands &
    Branding, Markets & Politics, People & Positions.

    1
    Header
2   480 x 100 px
2   5 ads
    3,200 €

    2
    Content Ad                                                         Data delivery:
                                                                       Wednesday of the week preceding
3   480 x 190 px oder 300 x 250 px                                     publication by
    5 ads
3   2,500 €
                                                                       e-mail to: banner@TextilWirtschaft.de.

                                                                       File formats:
    3                                                                  static gif or jpg-files (no animation),
                                                                       max. 80 KB.
    Text ad
    Headline: max. 50 characters                                       Contact:
    Text: max. 350 characters                                          Christin Domann
    5 ads                                                              +49 69 7595-1209
    2,500 €                                                            domann@TextilWirtschaft.de

                                                                                                           22 | 23
TW Top Fashion                                                                                              Ad price list TextilWirtschaft 2018, No. 71

                                           TW Top Fashion
                                           With the special edition Top Fashion we get                 Book an ad in TextilWirtschaft‘s
                                           TextilWirtschaft’s top fashion specials into the hands      specials Top Fashion Men- and
                                           of the decision-makers, thereby letting them know           Womenswear (TW 3/4 or
                                           about high-genre must-haves at the point of sale.           TW 25/29) and get a second ad
                                           The special edition will be distributed at selected trade   within the special edition
                                           fairs and to showrooms in Düsseldorf, Munich, Salzburg      TW Top Fashion for free.
                                           and Zürich.                                                 This offer applies exclusively to ads
                                                                                                       in the premium and top fashion
                                                                                                       sections. The special edition cannot
                                                                                                       be booked separately. Ad content
                                                                                                       can be changed by arrangement.

                                           TW Top Fashion – 1/2018      TW Top Fashion – 2/2018

                                           Date of publication:         Date of publication:
                                           27 January 2018              21 July 2018

                                           Ad closing date:             Ad closing date:
                                           17 January 2018              11 July 2018                   Copy price: € 18
                                                                                                       Print run:
                                                                                                       5,000 copies (publisher‘s own data)

                                                                                                       Contact:
          Print advertisements are                                                                     Womenswear
          transferred 1:1 free of charge                                                               Franziska Welp
                                                                                                       Phone +49 69 7595-1708
          to the TW Magazine App.                                                                      welp@TextilWirtschaft.de
                                                                                                       Menswear
                                                                                                       Elisabeth Münch
                                                                                                       Phone +49 69 7595-1705
                                                                                                       muench@TextilWirtschaft.de
TW elements
                                          TW elements – Shoes. Bags. Accessories.                             Book an ad in the shoes, bags
                                                                                                              and accessories specials of
                                          The season in full view. Twice a year the special edition           TextilWirtschaft and your
                                          of TW elements bundles the trends, looks, news, busi-               advertisement will also appear in
                                          ness and labels in a single issue. High quality, sophistica-        the TW elements special edition
                                          ted and to the point.                                               at no extra cost.
                                          TW elements is aimed at all who earn their money from               TW elements cannot be booked
                                          shoes, bags and accessories and so is an indispensable              separately. Ad content can be
                                          tool for the retail buying season.                                  changed by arrangement.
                                          Distributed to selected trade fairs and dispatched
                                          directly to the decision makers in retail and industry,
                                          TW elements offers the best environment for your
                                          advertising message.

                                                                                                              Copy price: € 18
                                                                                                              Print run:
                                          TW elements – 1/2018              TW elements – 2/2018              5,500 copies (publisher‘s own data)

                                          Date of publication:              Date of publication:              Contact:
                                          06 March 2018                     24 August 2018                    Sebastian Beutel
                                                                                                              Phone +49 69 7595-1706
                                          Deadline for printing material:   Deadline for printing material:
                                                                                                              beutel@TextilWirtschaft.de
                                          16 February 2018                  08 August 2018

         Print advertisements are
         transferred 1:1 free of charge
         to the TW Magazine App.

                                                                                                                                                    24 | 25
TW Bodywear                                                                                                 Ad price list TextilWirtschaft 2018, No. 71

                                         TW Bodywear
                                         Bodywear - tradition meets innovation. Twice a year -         Book an ad in the special Bodywear
                                         in conjunction with the buying cycle - a special edition      section of TW 3 or TW 28 and get
                                         of Bodywear is published. Enjoy the wide variety in           an ad free of charge in the special
                                         the sector with topics covering underwear, nightwear,         edition Bodywear.
                                         swimwear, sports clothing, hosiery and much more in           The special edition cannot be
                                         a special edition.                                            booked separately. Ad content can
                                         Our editorial team devotes itself to the latest hot topics,   be changed by arrangement.
                                         must-haves and evergreens in the sector and gives its
                                         perspective on the upcoming season.
                                         TW Bodywear is close to what is happening in the
                                         sector and its exclusive content and razor-sharp
                                         analyses attract readers.
                                         Thanks to its distribution to selected international and
                                         domestic locations, you will reach the decision-makers
                                         in the sector with your advertising message.

                                                                                                       Copy price: € 18
                                                                                                       Print run:
                                                                                                       5,000 copies (publisher‘s own data)
                                         TW Bodywear 1/2018            TW Bodywear 2/2018

                                         Date of publication:          Date of publication:            Contact:
                                         19 January 2018               06 July 2018                    Farina Fichtner-Zenker
                                                                                                       Phone +49 69 7595-1707
                                         Ad closing date:              Ad closing date:                fichtner@TextilWirtschaft.de
                                         03 January 2018               20 June 2018

        Print advertisements are
        transferred 1:1 free of charge
        to the TW Magazine App.
TW Russia
            TW Russia                                                         Book format: 230 x 300 mm
                                                                              Discounts:
            In its TW Russia special edition, TextilWirtschaft                Booking in both editions at once attracts a
            focuses its aim on the fashion market in Russia.                  discount of 10%. No further discounts, these
                                                                              ads are not included in current contracts.
            With a generous visual language, collections and trends           Agency commissions will be granted.
            from Germany in womenswear, menswear, bodywear                    Technical data:
            and accessories are illustrated and the strengths of              Printing and binding:
            German labels are highlighted for the Russian market.             Cover: sheetfed offset
                                                                              Content: commercial web offset (Heat-Set),
            The special edition is published in two languages                 adhesive binding
            (Russian and German) and targets Russian buyers and               Please note that picture and text elements
                                                                              must be placed 3mm from the gutter of the
            project developers.                                               magazine.

            The special edition is already being distributed in the           Artwork:
                                                                              We prefer digital data in accordance with the
            conventional TW format in Düsseldorf to coincide                  technical standards of Deutscher Fachverlag
            with the CPD. Furthermore it is also being exclusively            GmbH. We require a colour accurate digital
            distributed in Moscow at the CPM/German stand.                    proof.
            An e-paper of the magazine is also published on                   Transmission modes:
                                                                              File box and e-mail are possible: information
            TextilWirtschaft.de.                                              on request.

            Formats and rates:
            2/1 page (460 x 300 mm)*                                € 7,220
            1/1 page (230 x 300 mm)*                                € 3,930
            ½ page vertical (113 x 300 mm)*                         € 2,360
            ½ page horizontal (230 x 150 mm)*                       € 2,360
            * Width x height plus 4 mm trim outer edge and inner edge.

                                                                              Copy price: € 6
             TW Russia 1/2018                    TW Russia 2/2018             Print run:
                                                                              10,000 copies (publisher‘s own data)
             Date of publication:                Date of publication:
             22 January 2018                     16 July 2018                 Contact:
                                                                              TW-Team
             Ad closing date:                    Ad closing date:
                                                                              Phone +49 69 7595-1717
             05 January 2018                     27 June 2018
                                                                              sales@TextilWirtschaft.de

                                                                                                                     26 | 27
TW Labels to Watch                                                                              Ad price list TextilWirtschaft 2018, No. 71

                     TW Labels to Watch                                                    Discounts:
                                                                                           None, these ads are not included in current
                     TW Labels to Watch is the cross-media package for                     contracts. Agency commissions will be
                                                                                           granted.
                     the show season, guaranteeing visibility at all the
                     relevant shows in Germany, digitally via Newsline and
                                                                                           Technical data:
                     as an insert in TW for our subscribers.                               Printing and binding:
                                                                                           Cover: sheetfed offset
                     Formats and rates:                                                    Content: commercial web offset (Heat-Set),
                                                                                           adhesive binding
                     Large
                     Newsline banner (530 x 190 px)                                        Please note that picture and text elements
                     Magazine 1/1 ad (269 x 424 mm)                                        must be placed 3mm from the gutter of the
                     Guide 2/1 ad (352 x 262 mm)*                                € 4,480   magazine.

                     Medium                                                                Artwork:
                     Newsline banner (530 x 190 px)                                        We prefer digital data in accordance with the
                                                                                           technical standards of Deutscher Fachverlag
                     Magazine 1/1 ad (269 x 424 mm)                                        GmbH. We require a colour accurate digital
                     Guide 1/1 ad (176 x 262 mm)*                                € 3,370   proof.

                     Small                                                                 Transmission modes:
                     Newsline banner (530 x 190 px)                                        File box and e-mail are possible:
                     Magazine 1/1 ad (269 x 424 mm)                                        information on request.
                     Guide 1/2 ad (176 x 130 mm)*                                € 2,350
                     *Width x height plus 4 mm trim outer edge and inner edge.

                                                                                           Copy price: € 7
                                                                                           Print run:
                                                                                           Newsline: 10,250 copies
                                                                                           Magazine: 15,000 copies
                                                                                           Guide:        29,000 copies
                                                                                           (publisher‘s own data)

                                                                                           Contact:
                                                                                           Franziska Welp
                                                                                           Phone +49 69 7595-1708
                                                                                           welp@TextilWirtschaft.de

                                                                                           Sebastian Beutel
                                                                                           Phone +49 69 7595-1706
                                                                                           beutel@TextilWirtschaft.de
Crossmedia package

Newsline                                        Magazine                                      Guide
TW Labels to Watch 1    TW Labels to Watch 2    TW Labels to Watch 1   TW Labels to Watch 2   TW Labels to Watch 1   TW Labels to Watch 2
Dates of publication:   Dates of publication:   Date of publication:   Date of publication:   Date of publication:   Date of publication:
05 January 2018         22 June 2018            15 January 2018        02 July 2018           25 January 2018        19 July 2018
12 January 2018         29 June 2018            Ad closing date:       Ad closing date:       Ad closing date:       Ad closing date:
Artwork submission      Artwork submission      27 December 2017       12 June 2018           27 December 2017       12 June 2018
deadline:               deadline:
27 December 2017        12 June 2018
27 December 2017        12 June 2018

                                                                                                                                        28 | 29
TW Stores & Systems                                                                                                       Ad price list TextilWirtschaft 2018, No. 71

                                           TW Stores & Systems                                                       Book format: 176 x 262 mm
                                                                                                                     Discounts:
                                           TW Stores & Systems is the reference work and guide                       These ads are not included in existing
                                           for professional fashion retail. It provides impetus                      advertising contracts. Agency commissions
                                                                                                                     will be granted. Book an ad in the Läden Buch
                                           and guidance for the fashion trade across all channels.                   as well as the combination (ad + profile) in
                                           It focuses on specific business solutions from the                        TW Stores & Systems and get a discount of 10%.
                                           following areas:                                                          Technical data:
                                                                                                                     Printing and binding:
                                           • Store Design, Architecture & Visual Merchandising                       Cover: sheetfed offset
                                                                                                                     Content: commercial web offset (Heat-Set),
                                           • Logistics, SCM & Fulfilment                                             adhesive binding
                                                                                                                     Please note that picture and text elements
                                           • Retail Technology, IT, E-commerce & Payment                             must be placed 3mm from the gutter of the
                                                                                                                     magazine.
                                           • Consulting & Business Intelligence                                      Artwork:
                                                                                                                     We prefer digital data in accordance with the
                                                                                                                     technical standards of Deutscher Fachverlag
                                                                                                                     GmbH. We require a colour accurate digital
                                           Image ad:                       Company              Combination          proof.
                                                                           profile:              (1/1 ad + profile):   Transmission modes:
                                                                                                                     File box and e-mail are possible:
                                           2/1 page: € 3,250                                    € 2,980              information on request.
                                           1/1 page: € 1,660               € 1,470

                                           Width x height plus 4 mm trim outer edge and inner edge,
                                           2/1 page: 352 x 262 mm and 1/1 page: 176 x 262 mm
                                           For an extra charge of € 480 you can add an image spot to your ad or
                                           profile in the additional e-book on TextilWirtschaft.de. All links are
                                           inclusive.
                                                                                                                     Print run:
                                                                                                                     25,000 copies (publisher ‘s own data)
                                                                                                                     Special issue within TW 49, issue is
                                                                                                                     poly-wrapped.
                                            TW Stores & Systems
                                            Date of publication:                          06 December 2018           Contact:
                                            Ad closing date:                              09 November 2018           IT
                                                                                                                     Ann-Christin Bühler, Phone +49 69 7595-1207
                                                                                                                     buehler@TextilWirtschaft.de

          Print advertisements are                                                                                   Logistics
                                                                                                                     Christin Domann, Phone +49 69 7595-1209
          transferred 1:1 free of charge                                                                             domann@TextilWirtschaft.de
          to the TW Magazine App.
                                                                                                                     Stores
                                                                                                                     Maddalena Stuber, Phone + 49 69 7595-1703
                                                                                                                     stuber@TextilWirtschaft.de
TextilWirtschaft season                                                                    Ad price list TextilWirtschaft 2018, No. 37

                     TextilWirtschaft season
                     The shop-floor employees enthuse customers, bring trends onto the high street, liven up the
                     trade and therefore have a significant impact on the industry‘s success.
                     TextilWirtschaft season focuses on the shop floor employees four times a year. With
                     comprehensive information about new trends, collections and looks, and regarding the job at
                     the point of sale, TextilWirtschaft season offers content for competent and successful sales
                     conversations – always on hand when the new collections reach the trade.

                     Reader analysis                           Circulation                                      Recipients:
                                                                                                                sales staff, store
                     90.3%    Clothing retail                  92.2%   Subscribed copies                        managers and visual
                                                                                                                merchandisers in
                      8.6%    Service providers (designers,                                                     fashion stores and
                              style consultants, schools and    3.0%   Single copy sales                        top business in
                              institutions,associations)                                                        fashion retail
                                                                                                                (TW ranking
                      1.1%    Other                             4.8%   Remaining circulation                    2014) distributed
                                                                                                                throughout
                                                                                                                Germany, Austria
                                                                                                                and Switzerland.

                                                                                                                Source: recipient
                                                                                                                structure
                                                                                                                TW season 2015

                                                                                                                            30 | 31
Formates and rates:                                                                                                                  Discount:
                                                                                                                                     (on ads booked within a single contract year)
2/1 page                      € 8,920                                                                                                Volume

1/1 page                      € 4,450                                                                                                •    3   pages 5 %
                                                                                                                                     •    5   pages 10 %
8 pages enclosed within magazine (beginning on right-hand page) € 10,250                                                             •    7   pages 15 %
b/w and colour, width x height plus 4 mm trim outer edge and inner edge, 2/1 page 352 x 262, 1/1 page 176 x 262                      •   10   pages 20 %
Bound inserts, loose inserts and glued inserts on request.                                                                           TextilWirtschaft discounts can be transferred
                                                                                                                                     to TextilWirtschaft season. The reverse is not
                                                                                                                                     possible. Advertisements in TextilWirtschaft
Publishing dates 2018:                                                                                                               season do not increase discounts in
                                                                                                                                     TextilWirtschaft.
                                                                                                                                     Enclosures cannot be discounted.
 Issue 1/2018 | spring 2018                                                 Issue 2/2018 | summer 2018
                                                                                                                                     Agency commissions will be granted.
                                                                                                                                     Book format: 176 x 262 mm
 Date of publication:                             24 January 2018           Date of publication:                    07 March 2018
                                                                                                                                     Withdrawal date corresponds to the
 Ad closing date:                                 05 January 2018           Ad closing date:                      16 February 2018   advertising and copy deadline.
                                                                                                                                     Technical data:
 Issue 3/2018 | autumn 2018                                                 Issue 4/2018 | winter 2018                               Printing and binding:
                                                                                                                                     Cover: sheetfed offset
                                                                                                                                     Content: commercial web offset (Heat-Set),
 Date of publication:                                  06 July 2018         Date of publication:                   29 August 2018    adhesive binding

 Ad closing date:                                     15 June 2018          Ad closing date:                       09 August 2018    Please note that picture and text elements
                                                                                                                                     must be placed 3mm from the gutter of the
                                                                                                                                     magazine.
                                                                                                                                     Artwork:
Print run: 20,000 copies (publisher‘s own data)                                                                                      We prefer digital data in accordance with the
                                                                                                                                     technical standards of Deutscher Fachverlag
Copy price: € 6.00 plus postage and VAT                                                                                              GmbH. We require a colour accurate digital
                                                                                                                                     proof.
Annual bargain price: € 20.15 plus postage and VAT
                                                                                                                                     Transmission modes:
                                                                                                                                     File box and e-mail are possible: information
Contact:                                                                                                                             on request..
Elisabeth Münch, Phone +49 69 7595-1705, muench@TextilWirtschaft.de
INTERNATIONAL CONTACTS

Belgium and France                  Great Britain and Ireland          India                           Pakistan
Raela Aldea                         Stefanie Stroh-Begg                Mr. J.S. Malhotra               Imran Ahmad
Media France Service SNC            International Graphic Press Ltd.   MRI Global Media Network        P.A.C.E. (PVT) LTD
7 rue Watt                          Talbert House                      Annex 1/16, West Patel Nagar    C 86, Block 2, Clifton
75013 Paris, France                 52a Borough High Street            New Delhi - 110008, India       Karachi-75 600, Pakistan
Phone: +33 1 47709062               London SE1 1XN, Great Britain      Phone: +91 11 25880312          Phone: +92 21 11-11-7223
Fax: +33 1 47709063                 Phone: +44 20 74034589             Fax: +91 11 25882091            Fax: +92 21 5874162
raela.aldea@mediafranceservice.fr   Fax: +44 20 74034590               mri_gmn@yahoo.co.in             imran@pace.com.pk
                                    info@igpmedia.com
Greece                                                                 Italy                           Hungary
Dimitris Koutsoubelis               Hong Kong, China + Taiwan          Dorit Papenheim                 dr Anna-Maria Csaba
c/o Link International              Jane Singer                        Phone: +49 69 7595-1205         DivatMédia GmbH
61A, Apostolopoulou st.             Inside Fashion                     Fax: +49 69 7595-551205         Farkasréti út 89.
15231 Chalandri, Greece             734-738 Kings Road                 papenheim@TextilWirtschaft.de   2040 Budaörs, Hungary
Phone: +30 210 6772640              Unit 206 Stanhope House                                            Phone/Fax +36 23 952 998
Fax: +30 210 6772670                Quarry Bay, Hong Kong                                              info@divatmarketing.com
dkoutsoubelis@xlcom.gr              Phone: +852 28992511
                                    Fax: +852 28100986
                                    jane@inside-fashion.net                                            For enquiries from other countries
                                                                                                       not mentioned please contact:
                                                                                                       Dorit Papenheim
                                                                                                       Phone: +49 69 7595-1205
                                                                                                       Fax: +49 69 7595-551205
                                                                                                       papenheim@TextilWirtschaft.de

                                                                                                                                  32 | 33
General information | Editorial schedule                                                              Ad price list TextilWirtschaft 2018, No. 71

This ratecard can change during the year.                                    For the latest editorial schedule please go to:
The up-to-date and binding version of the ratecard can be                    www.TextilWirtschaft.de/mediakit
found at www.TextilWirtschaft.de/mediakit.

General terms and conditions:                                                The data for the fashion industry:
All advertisment orders accepted are subject to the publisher‘s general      www.TextilWirtschaft.de/TWresearch
terms and conditions (see www.TextilWirtschaft.de/AGB).
All online advertisement orders are subject to the general terms and
conditions at www.TextilWirtschaft.de/online-AGB.

Payment terms:                           Bank:
3% discount for proforma payment         Frankfurter Sparkasse               TextilWirtschaft conferences and events
or payment on order confirmation         BIC: HELADEF1822                    www.dfvcg.de
before the publication date.             IBAN: DE56 5005 0201 0000 0349 26

2% discount for payment within           All prices exclude VAT.
14 days of date of invoice.

Payment net within 30 days of date
of invoice.
www. TextilWirtschaft.de
You can also read