MEDIA KIT 2018 - TextilWirtschaft
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Contact Ad price list TextilWirtschaft 2018, No. 71 Publisher: Sales Denim, Urban, Streetwear, Sales support: Deutscher Fachverlag GmbH International Sportswear Julija Kresic TextilWirtschaft Dorit Papenheim Farina Fichtner-Zenker Phone +49 69 7595-1202 Mainzer Landstraße 251 Phone +49 69 7595-1205 Phone +49 69 7595-1707 kresic@TextilWirtschaft.de 60326 Frankfurt am Main, Germany Fax +49 69 7595-551205 fichtner@TextilWirtschaft.de Postal address: papenheim@TextilWirtschaft.de Kristin Ludwig 60264 Frankfurt am Main, Germany Bodywear Phone +49 69 7595-1717 www.TextilWirtschaft.de Womenswear Farina Fichtner-Zenker ludwig@TextilWirtschaft.de Top Fashion, premium fashion, premium Phone +49 69 7595-1707 Publishing Director: sportswear, contemporary fashion, fichtner@TextilWirtschaft.de Ad production: outdoor, dresses and occasionwear Ads, inserts, bound inserts Christian Heinrici Franziska Welp Dirk Bornhütter (dep.) Phone +49 69 7595-1201 Phone +49 69 7595-1708 Fabrics, Yarn Phone +49 69 7595-1713 Fax +49 69 7595-551201 Udo Fischer welp@TextilWirtschaft.de bornhuetter@TextilWirtschaft.de heinrici@TextilWirtschaft.de Phone +49 69 7595-1704 Coordinates, blouses, trousers, knitwear, fischer@TextilWirtschaft.de Cassandra Pfaff Sales digital: plus sizes Phone +49 69 7595-1712 Christin Domann Maddalena Stuber Business pfaff@TextilWirtschaft.de Phone +49 69 7595-1209 Phone +49 69 7595-1703 Trade shows, properties, fashion centres Fax +49 69 7595-551209 stuber@TextilWirtschaft.de Udo Fischer Classified ads, TextilWirtschaft digital domann@TextilWirtschaft.de Phone +49 69 7595-1704 Petra Müller (dep.) Menswear fischer@TextilWirtschaft.de Phone +49 69 7595-1719 Top Fashion, premium fashion, premium mueller@TextilWirtschaft.de Ann-Christin Bühler sportswear, contemporary fashion, sportswear, Stores Phone +49 69 7595-1207 suit, jacket, shirts Maddalena Stuber Heike Schmidt Fax +49 69 7595-551207 Elisabeth Münch Phone +49 69 7595-1703 Phone +49 69 7595-1714 buehler@TextilWirtschaft.de Phone +49 69 7595-1705 stuber@TextilWirtschaft.de schmidt@TextilWirtschaft.de muench@TextilWirtschaft.de IT, e-commerce Fax ad production: Outdoor, trousers, knitwear Ann-Christin Bühler +49 69 7595-551713 Maddalena Stuber Phone +49 69 7595-1207 Phone +49 69 7595-1703 buehler@TextilWirtschaft.de Recruitment ads TWJobs print and online stuber@TextilWirtschaft.de Kristin Löhr Logistics Phone +49 69 7595-3103 Kidswear Christin Domann service@twjobs.de Sebastian Beutel Phone +49 69 7595-1209 Phone +49 69 7595-1706 domann@TextilWirtschaft.de beutel@TextilWirtschaft.de Jobs & Careers Footwear, Bags, Accessories Wiebke zum Hingst Sebastian Beutel Phone +49 69 7595-3093 Phone +49 69 7595-1706 zumHingst@twjobs.de beutel@TextilWirtschaft.de
Content Contact 2 TW Top Fashion 24 TextilWirtschaft media brand 4 TW elements 25 TextilWirtschaft magazine 5 TW Bodywear 26 Distribution | Circulation | Readers 6 TW Russia 27 Rates and sizes 8 TW Labels to Watch 28 Ad specials 10 TW Stores & Systems 30 TWjobs | Classified ads 14 TextilWirtschaft season 31 TextilWirtschaft digital 16 International contacts 33 General information | Editorial schedule 34 2|3
TextilWirtschaft media brand Ad price list TextilWirtschaft 2018, No. 71 THE MEDIA BRAND FOR THE SECTOR. TextilWirtschaft is the media brand that is an active partner reporting daily on the fashion sector. Whether on the desk, tablet, smartphone, screen or face-to-face at fairs and events: the decision-makers in the sector receive all the hot topics, news and images, across the media and internationally, that are of importance to their business and will help them to make the right decisions. TextilWirtschaft TWjobs TextilWirtschaft TextilWirtschaft Magazine TW Website Congress Research TextilWirtschaft Special Publications TW Newsline today TW Specials TW Newsline trend THE SPIN by TextilWirtschaft TW Magazine App TW Digital App
TextilWirtschaft magazine TextilWirtschaft magazine TextilWirtschaft: a news, business and fashion Governing body: magazine in one. Every Thursday its printed edition Official organ of the Federal Association of German Textile Retailers appears on the desks of the decision-makers earning Editor in chief: Michael Werner their living from fashion. Updated on a daily basis with Publishing Director: Christian Heinrici digital offers. Volume: 73, 2018 The only German-language fashion title published Frequency: weekly for the fashion industry. With relevant informa- Weekly (every Thursday), tion from trade and industry on womenswear, 53 issues in 2018 menswear, denim, shoes, accessories, underwear and Annual subscription rate: (Print and Online): € 353 fabrics to children’s clothing. Supplemented with plus postage and VAT exclusive news, exciting studies and interesting career Published by: topics. And daily newsletters with the latest news from Deutscher Fachverlag GmbH the industry. Postal address No.1: More than 35 editors and correspondents report from Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany the fashion hubs in Europe providing the latest news Postal address No.2: about what is happening in the industry – from new 60264 Frankfurt am Main, Germany product ideas and distribution strategies to what is new Phone +49 69 7595-1717 on the sales floor. Fax +49 69 7595-1709 www.TextilWirtschaft.de TextilWirtschaft is the fashion industry’s premier trade magazine, offering guidance in the fast-moving fashion business. It is compulsory reading for those working in fashion. The bond between reader and magazine is extraordinary and its coverage of the industry is outstanding. The 84% subscription rate* is unrivalled. * annual average IVW III/2016 – II/2017 4|5
Distribution | Circulation Ad price list TextilWirtschaft 2018, No. 71 Actual circulation IVW-Data * Subscribed copies of the actual 84% subscribed copies in per cent* circulation in per cent; annual Circulation audit: + single-copy sales average IVW III/2016 – II/2017 = 15,226 copies ** Additional distribution at trade shows and events as well as 11.8% Complimentary distribution** distribution of complimentary = 2,158 copies copies Circulation analysis: *** Subscriptions with a discount 4.2% Other distribution*** of more than 25%. TW Young Copies per issue as an = 800 copies Professionals junior employees annual average III/2016 – II/2017 under 30 and other discounted subscriptions and single copy Subscribed copies 15,226 sales Misc. sales 800 Single-copy sales 0 International distribution Net paid circulation 16,026 35% Austria International distribution in Complimentary copies 2,158 per cent; recipient structure 35% Switzerland TextilWirtschaft Total circulation 18,184 11% Benelux Leftover, libary and Advertiser copies 799 14% Rest of the EU, in particular I, F, UK Print run 18,983 3% Rest of Europe 2% Rest of the world
Readers Job position* Areas of responsibility* 31% Management Board Management 50% 30% Owner, Co-owner, Managing Partner Sales/Distribution 47% 5% Branch Manager 12% Department Head Purchasing/Procurement 45% 3% Group Head 7% Senior Department Marketing/Advertising 34% Head 11% no leading position Consultancy/Services 24% 1% Executive Board * Job position of primary reader. * Areas of responsibility of primary readers. Multiple mentions possible. Source recipient structure analysis TW 12/2013. Source: recipient structure analysis TW 2013. Carried out according to the guidelines of the ZAW framework for advertising media analysis by the Institut Media Markt Analysen, Frankfurt, in Nov./Dec. 2013. 6|7
Rates and sizes Ad price list TextilWirtschaft 2018, No. 71 Formats Size (Width x height) Rates Book format: 230 x 300 mm Payment terms: plus 4 mm trim per outer edge b/w or colour 3% discount for proforma payment or payment Frequency: Weekly (every Thursday) on order confi rmation before the publication date. Ad closing and cancellation dates: Wednesday (12 noon) of the week 2% discount for payment within 14 days of preceding publication (exact dates listed date of invoice. in editorial schedule see 460 x 300 € 25,750 www.TextilWirtschaft.de/mediakit) Payment net within 30 days of date of invoice. Discounts: (on space booked within a single contract year) Bank: 2/1 page Frankfurter Sparkasse Frequency Volume BIC: HELADEF1822, • 3 insertions 3% • 1 page 3% IBAN: DE56 5005 0201 0000 0349 26 • 6 insertions 5% • 3 pages 5% • 12 insertions 10 % • 5 pages 10 % All prices exclude VAT. 230 x 300 € 13,400 • 26 insertions 15 % • 7 pages 15 % • 38 insertions 20 % • 10 pages 20 % • 44 insertions 22 % • 12 pages 22 % 1/1 page • 52 insertions 25 % • 15 pages 25 % • 56 insertions 26 % • 17 pages 26 % • 70 insertions 28 % • 20 pages 28 % • 30 pages 35 % • 52 pages 50 % 146 x 300 € 10,530 Please note: All sizes are quoted exclusive of trim. Please 2/3 page add 4 mm for each outer edge. Due to the variations in issue size and the consequent change in the width of the inner pages, all texts, logos and other items of bleed advertisments must be placed within at least 10 mm of the lateral trim edge and 5 mm of 284 x 215 € 18,050 the upper and lower trim edge. Origination to be supplied by: Digital 2 x Junior page data by Wednesday of the week preceding publication. For the latest editorial schedule please go to www.TextilWirtschaft.de/mediakit 146 x 215 € 9,050 Junior page
Printing and binding: Transmission modes: Cover: sheet-fed offset Via FTP, email: Content: commercial web offset FTP-Server: das-dfv (Heat-Set), saddleback stitching Username: das-dfv 460 x 150 € 16,120 Password: dasdfv09 Colours: European scale For data volume up to 10 MB, please send to 2 x 1/2 page Colour sequence: artwork@TextilWirtschaft.de Black, cyan, magenta, yellow Data Archive: Dot gain: Data will be archived. Unchanged repeats are 113 x 300 vertical Colour Black: generally possible. No data guarantee. € 8,060 At 40%: 16 % At 40%: 19 % 230 x 150 horizontal (Tolerance +/- 4%) (Tolerance +/- 4%) Guarantee: At 80%: 11 % At 80%: 13 % If incomplete or deviating data is delivered 1/2 page vertical, horizontal (Tolerance +/- 3%) (Tolerance +/- 3%) (text, colour, pictures) we cannot guarantee Slight variations in colour are possible due the the final print result. Wrong light exposure printing process. due to incomplete or wrong placements will be charged. This also applies to additional 82 x 300 vertical Paper quality: lithographic and composition work as well as Cover: wood-free, white, glossy, art paper for the production of new proofs. 230 x 100 horizontal € 6,570 Content: LWC, semi-fine, matt coated 146 x 150 corner pos. 1/3 page vertical, horizontal, Data Formats: You have further technical questions? corner pos. We need digital files in PDF/X-3 format, PSO Please call our hotline at +49 69 7595-2442 LWC Improved profile. No open files. Please include all used typefaces. Half tone pictures need 250 dpi resolution. 66 x 300 vertical Paper Quality: 230 x 75 horizontal € 4,620 Binding colour digital reference proof (paper 113 x 150 corner pos. simulation circulation paper of TW) with corre- 1/4 page vertical, horizontal, sponding measurement elements corner pos. 66 x 150 vertical Print advertisements are posted in full to the TW Magazine 230 x 37 horizontal € 2,640 App for all smartphones and tablets (iOS and Android) at no 113 x 75 corner pos. additional charge. 1/8 page vertical, horizontal, Links/videos/picture galleries: corner pos. Any advertisement posted in print can be linked with a video, an image gallery, a website or even a selected e-mail address. Rate per iPad edition: 1 element € 1,900 2 elements € 2,900 3 elements € 3,500 4 elements € 3,900 All information concerning TW Magazine App for all smartphones and tablets (iOS and Android) can be found here: www.TextilWirtschaft.de/MagazineApp 8|9
Ad specials Ad price list TextilWirtschaft 2018, No. 71 Special positions Gatefold cover pages Formats Width x height Rates Formats Width x height Rates in mm b/w and colour in mm b/w and colour plus 4 mm trim per outer edge plus 4 mm trim per outer edge 230 x 300 CONT- close U2 SCENE U3 U4 168 x 300 left page ENTS 509 x 300 230 x 300 € 13,400 open 228 x 300 center page € 31,700 113 x 300 right page 1/1 page inside front cover, inside back cover, outside Gatefold cover page back cover 2 pages 2 DIESE WOCHE CONT- 220 x 300 page 2 113 x 300 € 8,400 3 ENTS 220 x 300 page 3 € 39,180 4 228 x 300 page 4 1/2 page Position adjacent to DIESE WOCHE (right) Minimum booking frequency of this campaign Gatefold inside placement: 8 x per calendar year front cover 3 pages DIESE WOCHE For technical reasons Gatefold title pages and 82 x 300 € 6,870 Gatefold cover pages cannot be transferred 1:1 to the TW Magazine App. Instead the splash cover 1/3 page Position adjacent to DIESE WOCHE (right) appears in the iPad edition on prompt delivery of Minimum booking frequency of this campaign additional data. placement: 8 x per calendar year Ad closing and cancellation date: Wednesday, 12 noon of the week preceding publication (exact dates listed in editorial schedule: www.TextilWirtschaft.de/mediakit)
Ads with glued inserts Width x heights Rates b/w and colour in mm plus 4 mm trim per outer edge 230 x 300 € 13,400 1/1 page Additional costs: Please allow for a max. adhesive Delivery: for reply cards € 3,770 tolerance of 10 mm in each 23,000 copies for booklets € 5,340 direction. No commission or discounts The distance to the edge of the Delivery address: Rates include postage page and to the bottom must be at Westdeutsche Verlags- und Druckerei GmbH, least 30 mm. Warenannahme Akzidenz, Zur Verwendung der TW (please indicate issue), Accepted materials: Kurhessenstr. 4-6, Reply cards and booklets Please submit an actual specimen 64546 Mörfelden-Walldorf, Germany (other possibilities on request). for inspection well in advance of publication. Position: right page Deadline and delivery date Format and weight of glued (digital data) and glued inserts: inserts: Wednesday (12 noon) of the week Minimum format preceding publication (exact dates (Width x height in mm): 60 x 80 listed in editorial schedule see When booking a glued-on insert, it is possible www.TextilWirtschaft.de/mediakit) to change the creative for the TW Magazine App. Maximum format (Width x height in mm): 200 x 200 Maximum weight: 25 g 10 | 11
Ad specials Ad price list TextilWirtschaft 2018, No. 71 Loose inserts Rates Please submit an actual Deadline and delivery date: specimen for inspection well in Wednesday (12 noon) of the week advance of publication. preceding publication (exact dates Loose inserts up to 25 g/pce € 10,980 listed in editorial schedule: Technical note: Inserts are inserted www.TextilWirtschaft.de/mediakit) automatically. In folded inserts, Loose inserts above 26 g to 50 g/pce € 16,460 the final fold is run parallel to the Delivery: 23,000 copies journal‘s spine. Fanfolded inserts cannot be accepted. Delivery address: Westdeutsche Loose inserts above 51 g to 75 g/pce € 20,870 Verlags- und Druckerei GmbH, Loose inserts with 2 pages must Warenannahme Akzidenz, have an minimum paperweight of Zur Verwendung der TW (please Loose inserts above 76 g to 100 g/pce € 25,110 150g/m². indicate issue), Kurhessenstr. 4-6, Inserts with fabric samples and 64546 Mörfelden-Walldorf, similar tip-on can only be included by Germany Loose inserts above 101 g to 125 g/pce € 29,400 prior agreement with the publisher. Loose inserts above 125 g/pce on Advertising supplement orders are request. not binding for the publisher until a sample of the advertising supple- Rates for loose inserts are not ment has been submitted and subject to discounts and cannot approved. Advertising supplements Loose inserts cannot be transferred 1:1 to the TW Magazine be included in existing advertising App for technical reasons. Instead a double-sided design of the which in form or appearance give contracts. Agency commissions will advertisement is incorporated into the iPad edition free the reader the impression that be granted. of charge after the 4th cover page on prompt delivery of the they are an integral part of the additional data. Format (width x hight in mm): magazine, or which contain outside Minimum format: 105 x 148 advertising, will not be accepted. Maximum format: 220 x 297 The advertiser will be informed immediately if an order is refused.
Bound inserts Rates With book-size format there is a Deadline and delivery date: trim of 4 mm on each outer edge. Wednesday (12 noon) of the week preceding publication (exact dates No processing guarantee possible in listed in editorial schedule: the case of incorrect trim or fold. www.TextilWirtschaft.de/mediakit) 4 pages € 21,970 Bound inserts with tip-on reply card Delivery: 23,000 copies can only be accepted if the postcard 8 pages € 27,480 is attached parallel to gutter. Delivery address: Westdeutsche Verlags- und Druckerei GmbH, Warenannahme Akzidenz, 12 pages € 29,060 Zur Verwendung der TW (please indicate issue), Kurhessenstr. 4-6, 64546 Mörfelden-Walldorf, Germany Bound inserts with more than 12 Technical data: When producing pages on request. bound inserts, please bear in mind that when smaller than the actual Placement of bound inserts on book format, these are closed at request. the top and therefore have a trim of Bound inserts are not subject to 4 mm at the top edge. Please note discounts and cannot be included that the paper must weigh at in existing advertising contracts! least 90g/m² and not more than Agency commissions will be 115g/m². granted. Due to the variations in issue size Format (width x hight in mm): and the consequent change in the Minimum format: 230 x 150 width of the inner pages, all texts, Maximum format: 230 x 300 logos and other items of bleed Bound inserts cannot be transferred 1:1 to the TW Magazine advertisments must be placed App for technical reasons. Instead a double-sided design of Other formats on request only and within at least 10 mm of the lateral the advertisement is incorporated into the iPad edition free with binding sample. trim edge and 5 mm of the upper of charge after the 4th cover page on prompt delivery of the Please submit an actual and lower trim edge. additional data. specimen for inspection well in advance of publication. 12 | 13
TWjobs | Classified ads Ad price list TextilWirtschaft 2018, No. 71 TextilWirtschaft recruitment pages and employer branding Find your new staff and colleagues through TextilWirtschaft‘s recruitment pages. Use the magazine and the online recruitment pages to contact the right candidates for jobs ranging from retail floor staff through designers, garment engineers, textile buyers and sellers, trade representatives and management trainees right up to the chief executive. Print Online: TWjobs.de Candidates/Sections The benefits to you of a job ad in The benefits to you of a job A job ad within Via TWjobs.de you will also TextilWirtschaft advertisement on www.TWjobs.de TextilWirtschaft will reach reach candidates in the candidates in the following following sections: • You will reach 133,000 readers per issue • Your advertisement runs for four weeks sections: • You can contact candidates not actively • You will reach 38,000 unique users* per seeking a job month • Design/Garment • Young Professionals/Starters engineering • „Retail“- functions: • You are using the leading business • Your advertisement is published in barometer in the fashion sector responsive design and can thus be seen • Executive board/ • Interns/apprentices by all target groups on all channels at Management • You will profit from our regular • Store management readership and high visibility of your any time • Distribution/Merchandising • Visual merchandisers notice in the sector • Comprehensive description of the • Area Management position/no space restriction • Sales/fashion advisers • You benefit from a very strong employer • Purchasing/Procurement branding • Your advertisement is automatically • Marketing/Advertising sent by email to suitable candidates • Production • Product management * Publisher‘s own data • Trade representation
Rates print job ads and classified ads Fixed formats Individual formats Column width Type area 1-column = 49 mm 208 mm width 2-columns = 102 mm 270 mm height 3-columns = 155 mm 4-columns = 208 mm The height of the ad can be chosen individually. mm rate/column job advertisement colour and b/w 6.55 € Print Print Print 1/1 page 1/2 page (vertical or horizontal) 1/4 page (corner position) 208x270 vertical: 102x270, horizontal: 208x134 102x134 mm rate/column job wanted colour and b/w 3.90 € + online + online + online The migration from print to online 4 weeks 4 weeks 4 weeks 1 position 380 € = 6,399 € = 3,479 € = 1,920 € 2nd and additional jobs each 265 € 1 online advert valued at €680 included. Calculation (Only for fixed formats) Number of columns x height of the ad in mm x mm-rate Chiffre job ads 40 € Classified ads Online job ad 680 € Rentals, properties, contract processing, for sale and wanted. etc. mm rate (See job adverts for formats) colour and b/w 5.85 € For more information concerning job ads (print & online) please contact: Chiffre classified ads 7.00 € Wiebke zum Hingst +49 69 7595-3093 colour and b/w 8.35 € zumHingst@twjobs.de Family ads mm rate Formats: Discounts: Ad closing and cancellation date: 1-column = 59 mm None, as basic rates have already been reduced. Wednesday of the week preceding publication, 2-columns = 126 mm Recruitment and classified ads are not included 12 noon. (exact dates listed in editorial 3-columns = 193 mm in current contracts, agency commissions will schedule: www.TextilWirtschaft.de/mediakit) be granted. All prices exclude VAT. Contacts: Type area: 193 mm w, 258 mm h Frequency: Please see page 3 for our list of contacts. Weekly (every Thursday) 14 | 15
TextilWirtschaft Digital Ad price list TextilWirtschaft digital 2018, No. 22 TextilWirtschaft digital Retail and industry decision makers can find all relevant news for the daily fashion business on www.TextilWirtschaft.de. Exclusive top stories, extensive catwalk analyses, the biggest online recruitment section within the industry and a broad information and research offer make TextilWirtschaft.de the leading website for all those who need to know this industry sector. In addition to the extensive volume of information at www.TextilWirtschaft.de, TextilWirtschaft‘s digital media offering includes the daily TextilWirtschaft today e-mail newsletter, the weekly TextilWirtschaft trend e-mail newsletter and a comprehensive online jobs marketplace and an iPad app for the print edition. In addition to this, a smartphone app is available in both the iTunes store and the Google Play store. Full use of TextilWirtschaft‘s digital services is included in the subscription for TextilWirtschaft and thus is charged. The website uses responsive design and is optimised for mobile thus allowing multiscreen campaigns. Placements and formats are described below. TextilWirtschaft.de is IVW TextilWirtschaft.de is part of the Discount rate: verified. internet facts of AGOF. Grading • € 6,000 3% TextilWirtschaft discounts can be transferred to bookings • € 12,000 5% on TextilWirtschaft digital. The reverse is not possible. • € 18,000 10 % The most favourable discount will apply in each case, agency commissions will be granted. • € 25,000 15 % Data delivery: • € 33,000 20 % Wednesday of the week preceding publication by e-mail to: Visits: 883,392* Unique User: 230,000* • € 40,000 25 % banner@TextilWirtschaft.de. Pageimpressions 2,574,448* • € 48,000 30 % File formats: • € 55,000 35 % gif (static or animated), swf including alternative gif, ad tags, *source: IVW, March 2017 (Desktop, mobile *source: digital facts 2017-10, single month Website and Smartphone-Apps) (Desktop, mobile Website and Smartphone- HTML5, maximum 80 KB. For more information please go to: • € 62,000 40 % www.TextilWirtschaft.de/specs. Apps)
Regular Ads 1 2 3 4 Skyscraper Wallpaper Billboard Fireplace 250 x 700 px 975 x 100 px + 935 x 250 px left or right (160-250) x 700 px Background Color 2 x rotation 2,900 € 2 x rotation 3,300 € 2 x rotation 2,900 € 975 x 100 px + Exclusive 5,300 € Exclusive 6,600 € Exclusive 5,300 € 2x (160-250) x 700 px 2 x rotation 4,600 € Exclusive 8,900 € 2 4 1 1 3 Conditions relate to the run period from Monday – Sunday (1 week). Contact: File formats: Anne Kempf Christin Domann gif (static or animated), swf including alternative gif, ad tags, HTML5, maximum 80 KB. +49 69 7595 -1206 +49 69 7595 -1209 For more information please go to: www.TextilWirtschaft.de/specs. kempf@TextilWirtschaft.de domann@TextilWirtschaft.de 22 16 | 17
TextilWirtschaft digital Ad price list TextilWirtschaft digital 2018, No. 22 Multiscreen Ads 1 2 Superbanner Medium Rectangle Mobile Mobile 975 x 100 + 400 x 100 px 300 x 250 px 2 x rotation 3,100 € Exclusive 6,100 € Platform placements 1 Sequence of banner position on the website Top Rectangle 1,800 € 3.1 2 x rotation 2,700 € Exclusive 4,600 € 3.2 2 x rotation 1,600 € Top Exclusive 2,900 € 3.3 2 x rotation 500 € 1 Exclusive 1,000 € 3.1 File formats: 3.1 3.1 gif (static or animated), swf including alternative gif, ad tags, HTML5, maximum 80 KB. For more information please go to: www.TextilWirtschaft.de/specs. Multiscreen campaigns are delivered to the desktop version, to the mobile website and in the smartphone apps. Conditions relate to the run period from Monday – Sunday (1 week).
Multiscreen Ads und Special Ads 1 2 3 Video Ad Gallery-Sponsoring Poster Ad Mobile Mobile Mobile 2 x rotation 3,300 € 935 x 580 oder 300 x 250 px 935 x max. 700 px + Exclusive 5,700 € 2,700 € 320 x 480 px (static) Advertisement appears in the booked period 2 x rotation 2,800 € after every third image in all image galleries Exclusive 5,200 € on www.TextilWirtschaft.de. 2 1 1 2 3 For information concerning data files please go to www.TextilWirtschaft.de/videoads. Conditions relate to the run period from Monday – Sunday (1 week). 18 24 | 19
TextilWirtschaft digital Ad price list TextilWirtschaft digital 2018, No. 22 Special Ads Advertorial: Sponsoring Fashion Platform Teaser 1 2 Fashion Package Advertorial Mobile Mobile XXL-Banner Fashion Platform 4,600 € Advertorial Fashion Block The advertorial consists of Content Ad Newsline trend 1 a teaser message on the TextilWirtschaft.de homepage 4 ads 2 and an associated landing page, 6,800 € the design of which is based 1 on the TW screen design. The Fashion package combines The advertorial content is provi- attention-grabbing banner ded by the customer. placement directly above Advertorial: the fashion block with an TW Newsline trend Landingpage advertorial and 4 content ads in Newsline trend (see page 22). 2 File formats: Placements are delivered both Overview of the teaser element, to the desktop and mobile. The text for the landing page run period is one week (Monday (maximum 2,500 characters -Sunday). including spaces), images, links, contact data, downloadable PDFs etc. A sketch of the arrangement of File formats: such elements on the landing 935 x 100 px for the XXL-Banner page is desirable. (gif animated), ad tags, HTML5, maximum 80 KB), 1 Advertorial: see right 530 x 190 px for the Content Ad (gif (static) or jpeg-file without animation, maximum 80 KB).
Special Ads TW insights TW insights places editorial topics from the fields of IT, The package is finished off with an additional reach logistics, e-commerce or shop fitting as a whitepaper presence in the form of banner campaigns for the Mobile (PDF) on the website and offers them to users to down- whitepaper concerned. load. The PDF download generates qualified leads and The customer should supply a company logo, links to 6 weeks lead generation has a suitable contact form. Sponsoring of TW insights a website and a 1/1 page image ad (A4). 16,000 € includes an exclusive logo placement within the PDF and on the landing pages, a 1/1 page image ad in the TW insights is not discountable, agency commission PDF, as well as forwarding of the contacts from the lead can be deducted. generation. Homepage Landingpage PDF-Download Contact: Anne Kempf +49 69 7595 -1206 kempf@TextilWirtschaft.de Christin Domann +49 69 7595 -1209 domann@TextilWirtschaft.de 20 26 | 21
TextilWirtschaft digital Ad price list TextilWirtschaft digital 2018, No. 22 Newsline-campaign 1 Exactly at 5pm every day the Newsline TextilWirtschaft today reports on the top news directly to the email accounts of decision makers from retail and industry. The Newsline TextilWirtschaft trend arrives every Tuesday and informs subscribers via email about the trends at POS. With the Newsflash and the Fashion Flash, subscribers receive the critical and especially important sector outcomes of the day directly in their inbox. Recipients: Around 10,500 subscribers (publisher‘s data). TextilWirtschaft does not offer distribution of exclusive newsletters 1 2 3 Ear space Sponsoring Content ad Newsline today Newsline today Newsline today 630 x 100 px 595 x 120 px 530 x 190 px 5 ads 5 ads 5 ads 3,100 € 2,600 € 2,100 € Newsline trend Newsline trend Newsline trend 2 630 x 100 px 595 x 120 px 530 x 190 px 4 ads 4 ads 4 Ads 2,400 € 1,600 € 1,500 € File formats: Static gif- or jpeg-files, 4 (no animation), max 80 KB. 4 Flash Packgage Newsflash Contact: 630 x 100 px 10 ads Anne Kempf 3 4,100 € +49 69 7595 -1206 kempf@TextilWirtschaft.de Fashion Flash 630 x 100 px Christin Domann 10 ads +49 69 7595 -1209 4,100 € domann@TextilWirtschaft.de
THE SPI 1 International. Fashion. Business 1 THE SPI is the English-language newsletter for TextilWirtschaft, published Monday to Friday with information on relevant international events in the global fashion industry. THE SPI is a professionally aggregated newsletter with curated content, dispatched from the New York office of TextilWirtschaft before 9:00 am each date to international fashion professionals. Content concentrates on Retail & Commerce, Brands & Branding, Markets & Politics, People & Positions. 1 Header 2 480 x 100 px 2 5 ads 3,200 € 2 Content Ad Data delivery: Wednesday of the week preceding 3 480 x 190 px oder 300 x 250 px publication by 5 ads 3 2,500 € e-mail to: banner@TextilWirtschaft.de. File formats: 3 static gif or jpg-files (no animation), max. 80 KB. Text ad Headline: max. 50 characters Contact: Text: max. 350 characters Christin Domann 5 ads +49 69 7595-1209 2,500 € domann@TextilWirtschaft.de 22 | 23
TW Top Fashion Ad price list TextilWirtschaft 2018, No. 71 TW Top Fashion With the special edition Top Fashion we get Book an ad in TextilWirtschaft‘s TextilWirtschaft’s top fashion specials into the hands specials Top Fashion Men- and of the decision-makers, thereby letting them know Womenswear (TW 3/4 or about high-genre must-haves at the point of sale. TW 25/29) and get a second ad The special edition will be distributed at selected trade within the special edition fairs and to showrooms in Düsseldorf, Munich, Salzburg TW Top Fashion for free. and Zürich. This offer applies exclusively to ads in the premium and top fashion sections. The special edition cannot be booked separately. Ad content can be changed by arrangement. TW Top Fashion – 1/2018 TW Top Fashion – 2/2018 Date of publication: Date of publication: 27 January 2018 21 July 2018 Ad closing date: Ad closing date: 17 January 2018 11 July 2018 Copy price: € 18 Print run: 5,000 copies (publisher‘s own data) Contact: Print advertisements are Womenswear transferred 1:1 free of charge Franziska Welp Phone +49 69 7595-1708 to the TW Magazine App. welp@TextilWirtschaft.de Menswear Elisabeth Münch Phone +49 69 7595-1705 muench@TextilWirtschaft.de
TW elements TW elements – Shoes. Bags. Accessories. Book an ad in the shoes, bags and accessories specials of The season in full view. Twice a year the special edition TextilWirtschaft and your of TW elements bundles the trends, looks, news, busi- advertisement will also appear in ness and labels in a single issue. High quality, sophistica- the TW elements special edition ted and to the point. at no extra cost. TW elements is aimed at all who earn their money from TW elements cannot be booked shoes, bags and accessories and so is an indispensable separately. Ad content can be tool for the retail buying season. changed by arrangement. Distributed to selected trade fairs and dispatched directly to the decision makers in retail and industry, TW elements offers the best environment for your advertising message. Copy price: € 18 Print run: TW elements – 1/2018 TW elements – 2/2018 5,500 copies (publisher‘s own data) Date of publication: Date of publication: Contact: 06 March 2018 24 August 2018 Sebastian Beutel Phone +49 69 7595-1706 Deadline for printing material: Deadline for printing material: beutel@TextilWirtschaft.de 16 February 2018 08 August 2018 Print advertisements are transferred 1:1 free of charge to the TW Magazine App. 24 | 25
TW Bodywear Ad price list TextilWirtschaft 2018, No. 71 TW Bodywear Bodywear - tradition meets innovation. Twice a year - Book an ad in the special Bodywear in conjunction with the buying cycle - a special edition section of TW 3 or TW 28 and get of Bodywear is published. Enjoy the wide variety in an ad free of charge in the special the sector with topics covering underwear, nightwear, edition Bodywear. swimwear, sports clothing, hosiery and much more in The special edition cannot be a special edition. booked separately. Ad content can Our editorial team devotes itself to the latest hot topics, be changed by arrangement. must-haves and evergreens in the sector and gives its perspective on the upcoming season. TW Bodywear is close to what is happening in the sector and its exclusive content and razor-sharp analyses attract readers. Thanks to its distribution to selected international and domestic locations, you will reach the decision-makers in the sector with your advertising message. Copy price: € 18 Print run: 5,000 copies (publisher‘s own data) TW Bodywear 1/2018 TW Bodywear 2/2018 Date of publication: Date of publication: Contact: 19 January 2018 06 July 2018 Farina Fichtner-Zenker Phone +49 69 7595-1707 Ad closing date: Ad closing date: fichtner@TextilWirtschaft.de 03 January 2018 20 June 2018 Print advertisements are transferred 1:1 free of charge to the TW Magazine App.
TW Russia TW Russia Book format: 230 x 300 mm Discounts: In its TW Russia special edition, TextilWirtschaft Booking in both editions at once attracts a focuses its aim on the fashion market in Russia. discount of 10%. No further discounts, these ads are not included in current contracts. With a generous visual language, collections and trends Agency commissions will be granted. from Germany in womenswear, menswear, bodywear Technical data: and accessories are illustrated and the strengths of Printing and binding: German labels are highlighted for the Russian market. Cover: sheetfed offset Content: commercial web offset (Heat-Set), The special edition is published in two languages adhesive binding (Russian and German) and targets Russian buyers and Please note that picture and text elements must be placed 3mm from the gutter of the project developers. magazine. The special edition is already being distributed in the Artwork: We prefer digital data in accordance with the conventional TW format in Düsseldorf to coincide technical standards of Deutscher Fachverlag with the CPD. Furthermore it is also being exclusively GmbH. We require a colour accurate digital distributed in Moscow at the CPM/German stand. proof. An e-paper of the magazine is also published on Transmission modes: File box and e-mail are possible: information TextilWirtschaft.de. on request. Formats and rates: 2/1 page (460 x 300 mm)* € 7,220 1/1 page (230 x 300 mm)* € 3,930 ½ page vertical (113 x 300 mm)* € 2,360 ½ page horizontal (230 x 150 mm)* € 2,360 * Width x height plus 4 mm trim outer edge and inner edge. Copy price: € 6 TW Russia 1/2018 TW Russia 2/2018 Print run: 10,000 copies (publisher‘s own data) Date of publication: Date of publication: 22 January 2018 16 July 2018 Contact: TW-Team Ad closing date: Ad closing date: Phone +49 69 7595-1717 05 January 2018 27 June 2018 sales@TextilWirtschaft.de 26 | 27
TW Labels to Watch Ad price list TextilWirtschaft 2018, No. 71 TW Labels to Watch Discounts: None, these ads are not included in current TW Labels to Watch is the cross-media package for contracts. Agency commissions will be granted. the show season, guaranteeing visibility at all the relevant shows in Germany, digitally via Newsline and Technical data: as an insert in TW for our subscribers. Printing and binding: Cover: sheetfed offset Formats and rates: Content: commercial web offset (Heat-Set), adhesive binding Large Newsline banner (530 x 190 px) Please note that picture and text elements Magazine 1/1 ad (269 x 424 mm) must be placed 3mm from the gutter of the Guide 2/1 ad (352 x 262 mm)* € 4,480 magazine. Medium Artwork: Newsline banner (530 x 190 px) We prefer digital data in accordance with the technical standards of Deutscher Fachverlag Magazine 1/1 ad (269 x 424 mm) GmbH. We require a colour accurate digital Guide 1/1 ad (176 x 262 mm)* € 3,370 proof. Small Transmission modes: Newsline banner (530 x 190 px) File box and e-mail are possible: Magazine 1/1 ad (269 x 424 mm) information on request. Guide 1/2 ad (176 x 130 mm)* € 2,350 *Width x height plus 4 mm trim outer edge and inner edge. Copy price: € 7 Print run: Newsline: 10,250 copies Magazine: 15,000 copies Guide: 29,000 copies (publisher‘s own data) Contact: Franziska Welp Phone +49 69 7595-1708 welp@TextilWirtschaft.de Sebastian Beutel Phone +49 69 7595-1706 beutel@TextilWirtschaft.de
Crossmedia package Newsline Magazine Guide TW Labels to Watch 1 TW Labels to Watch 2 TW Labels to Watch 1 TW Labels to Watch 2 TW Labels to Watch 1 TW Labels to Watch 2 Dates of publication: Dates of publication: Date of publication: Date of publication: Date of publication: Date of publication: 05 January 2018 22 June 2018 15 January 2018 02 July 2018 25 January 2018 19 July 2018 12 January 2018 29 June 2018 Ad closing date: Ad closing date: Ad closing date: Ad closing date: Artwork submission Artwork submission 27 December 2017 12 June 2018 27 December 2017 12 June 2018 deadline: deadline: 27 December 2017 12 June 2018 27 December 2017 12 June 2018 28 | 29
TW Stores & Systems Ad price list TextilWirtschaft 2018, No. 71 TW Stores & Systems Book format: 176 x 262 mm Discounts: TW Stores & Systems is the reference work and guide These ads are not included in existing for professional fashion retail. It provides impetus advertising contracts. Agency commissions will be granted. Book an ad in the Läden Buch and guidance for the fashion trade across all channels. as well as the combination (ad + profile) in It focuses on specific business solutions from the TW Stores & Systems and get a discount of 10%. following areas: Technical data: Printing and binding: • Store Design, Architecture & Visual Merchandising Cover: sheetfed offset Content: commercial web offset (Heat-Set), • Logistics, SCM & Fulfilment adhesive binding Please note that picture and text elements • Retail Technology, IT, E-commerce & Payment must be placed 3mm from the gutter of the magazine. • Consulting & Business Intelligence Artwork: We prefer digital data in accordance with the technical standards of Deutscher Fachverlag GmbH. We require a colour accurate digital Image ad: Company Combination proof. profile: (1/1 ad + profile): Transmission modes: File box and e-mail are possible: 2/1 page: € 3,250 € 2,980 information on request. 1/1 page: € 1,660 € 1,470 Width x height plus 4 mm trim outer edge and inner edge, 2/1 page: 352 x 262 mm and 1/1 page: 176 x 262 mm For an extra charge of € 480 you can add an image spot to your ad or profile in the additional e-book on TextilWirtschaft.de. All links are inclusive. Print run: 25,000 copies (publisher ‘s own data) Special issue within TW 49, issue is poly-wrapped. TW Stores & Systems Date of publication: 06 December 2018 Contact: Ad closing date: 09 November 2018 IT Ann-Christin Bühler, Phone +49 69 7595-1207 buehler@TextilWirtschaft.de Print advertisements are Logistics Christin Domann, Phone +49 69 7595-1209 transferred 1:1 free of charge domann@TextilWirtschaft.de to the TW Magazine App. Stores Maddalena Stuber, Phone + 49 69 7595-1703 stuber@TextilWirtschaft.de
TextilWirtschaft season Ad price list TextilWirtschaft 2018, No. 37 TextilWirtschaft season The shop-floor employees enthuse customers, bring trends onto the high street, liven up the trade and therefore have a significant impact on the industry‘s success. TextilWirtschaft season focuses on the shop floor employees four times a year. With comprehensive information about new trends, collections and looks, and regarding the job at the point of sale, TextilWirtschaft season offers content for competent and successful sales conversations – always on hand when the new collections reach the trade. Reader analysis Circulation Recipients: sales staff, store 90.3% Clothing retail 92.2% Subscribed copies managers and visual merchandisers in 8.6% Service providers (designers, fashion stores and style consultants, schools and 3.0% Single copy sales top business in institutions,associations) fashion retail (TW ranking 1.1% Other 4.8% Remaining circulation 2014) distributed throughout Germany, Austria and Switzerland. Source: recipient structure TW season 2015 30 | 31
Formates and rates: Discount: (on ads booked within a single contract year) 2/1 page € 8,920 Volume 1/1 page € 4,450 • 3 pages 5 % • 5 pages 10 % 8 pages enclosed within magazine (beginning on right-hand page) € 10,250 • 7 pages 15 % b/w and colour, width x height plus 4 mm trim outer edge and inner edge, 2/1 page 352 x 262, 1/1 page 176 x 262 • 10 pages 20 % Bound inserts, loose inserts and glued inserts on request. TextilWirtschaft discounts can be transferred to TextilWirtschaft season. The reverse is not possible. Advertisements in TextilWirtschaft Publishing dates 2018: season do not increase discounts in TextilWirtschaft. Enclosures cannot be discounted. Issue 1/2018 | spring 2018 Issue 2/2018 | summer 2018 Agency commissions will be granted. Book format: 176 x 262 mm Date of publication: 24 January 2018 Date of publication: 07 March 2018 Withdrawal date corresponds to the Ad closing date: 05 January 2018 Ad closing date: 16 February 2018 advertising and copy deadline. Technical data: Issue 3/2018 | autumn 2018 Issue 4/2018 | winter 2018 Printing and binding: Cover: sheetfed offset Content: commercial web offset (Heat-Set), Date of publication: 06 July 2018 Date of publication: 29 August 2018 adhesive binding Ad closing date: 15 June 2018 Ad closing date: 09 August 2018 Please note that picture and text elements must be placed 3mm from the gutter of the magazine. Artwork: Print run: 20,000 copies (publisher‘s own data) We prefer digital data in accordance with the technical standards of Deutscher Fachverlag Copy price: € 6.00 plus postage and VAT GmbH. We require a colour accurate digital proof. Annual bargain price: € 20.15 plus postage and VAT Transmission modes: File box and e-mail are possible: information Contact: on request.. Elisabeth Münch, Phone +49 69 7595-1705, muench@TextilWirtschaft.de
INTERNATIONAL CONTACTS Belgium and France Great Britain and Ireland India Pakistan Raela Aldea Stefanie Stroh-Begg Mr. J.S. Malhotra Imran Ahmad Media France Service SNC International Graphic Press Ltd. MRI Global Media Network P.A.C.E. (PVT) LTD 7 rue Watt Talbert House Annex 1/16, West Patel Nagar C 86, Block 2, Clifton 75013 Paris, France 52a Borough High Street New Delhi - 110008, India Karachi-75 600, Pakistan Phone: +33 1 47709062 London SE1 1XN, Great Britain Phone: +91 11 25880312 Phone: +92 21 11-11-7223 Fax: +33 1 47709063 Phone: +44 20 74034589 Fax: +91 11 25882091 Fax: +92 21 5874162 raela.aldea@mediafranceservice.fr Fax: +44 20 74034590 mri_gmn@yahoo.co.in imran@pace.com.pk info@igpmedia.com Greece Italy Hungary Dimitris Koutsoubelis Hong Kong, China + Taiwan Dorit Papenheim dr Anna-Maria Csaba c/o Link International Jane Singer Phone: +49 69 7595-1205 DivatMédia GmbH 61A, Apostolopoulou st. Inside Fashion Fax: +49 69 7595-551205 Farkasréti út 89. 15231 Chalandri, Greece 734-738 Kings Road papenheim@TextilWirtschaft.de 2040 Budaörs, Hungary Phone: +30 210 6772640 Unit 206 Stanhope House Phone/Fax +36 23 952 998 Fax: +30 210 6772670 Quarry Bay, Hong Kong info@divatmarketing.com dkoutsoubelis@xlcom.gr Phone: +852 28992511 Fax: +852 28100986 jane@inside-fashion.net For enquiries from other countries not mentioned please contact: Dorit Papenheim Phone: +49 69 7595-1205 Fax: +49 69 7595-551205 papenheim@TextilWirtschaft.de 32 | 33
General information | Editorial schedule Ad price list TextilWirtschaft 2018, No. 71 This ratecard can change during the year. For the latest editorial schedule please go to: The up-to-date and binding version of the ratecard can be www.TextilWirtschaft.de/mediakit found at www.TextilWirtschaft.de/mediakit. General terms and conditions: The data for the fashion industry: All advertisment orders accepted are subject to the publisher‘s general www.TextilWirtschaft.de/TWresearch terms and conditions (see www.TextilWirtschaft.de/AGB). All online advertisement orders are subject to the general terms and conditions at www.TextilWirtschaft.de/online-AGB. Payment terms: Bank: 3% discount for proforma payment Frankfurter Sparkasse TextilWirtschaft conferences and events or payment on order confirmation BIC: HELADEF1822 www.dfvcg.de before the publication date. IBAN: DE56 5005 0201 0000 0349 26 2% discount for payment within All prices exclude VAT. 14 days of date of invoice. Payment net within 30 days of date of invoice.
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